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Une des deux branches prioritaires du groupe, Lagardère Travel Retail, est un pionnier et leader mondial de l’industrie du Travel Retail qui a pour ambition de faire de chaque voyage une expérience unique et mémorable. Tirant le meilleur parti de notre présence mondiale et de nos expertises locales nous proposons des offres et des expériences sur mesure qui répondent aux attentes des concédants, marques et voyageurs. Nous exploitons 5 120 magasins dans les activités Travel Essentials, Duty Free & Fashion et Foodservice dans les aéroports, les gares et d’autres concessions dans 42 pays. En 2023, nous avons généré 6,6 milliards d’euros de ventes (gérées à 100%).

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Aéroport Léon Mba Libreville

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Lagardère Travel Retail captures retail and dining contract at Libreville Airport, Gabon

GABON. Lagardère Travel Retail has won the exclusive rights to manage 600sq m of retail and dining space at Libreville Leon Mba International Airport under a long-term concession.

The contract was awarded by GSEZ Airport, a subsidiary of Gabon Special Economic Zone (GSEZ), a public-private partnership between Olam International, the Gabonese Republic and Africa Finance Corporation.

Lagardère Travel Retail’s offer will include an Aelia Duty Free store from spring 2019 along with two Relay stores. The latter will feature press, magazines and books, food & beverage, high-tech accessories, hygiene products as well as gifts & souvenirs. Next summer, the company will open a restaurant offering international cuisine.

The retailer said its concepts would “significantly improve passenger experience and diversify the offer within the airport”.

GSEZ Airport has managed the airport facility since October, with new airport due to open in 2021. This will be built across 35,000sq m on three floors, with capacity of two million passengers a year in the first phase (and five million eventually). The space allocated to Lagardère Travel Retail in the new airport will be over 1,000sq m.

Airport Director Indranil Gupta said: “Our priority is to improve the quality of service and the shopping experience of our passengers. The new space developed by Lagardère Travel Retail will enable us to create a best-in-class commercial environment within the existing airport, before building an extended commercial area in the new airport.”

Lagardère Travel Retail Chief Operating Officer EMEA Frédéric Chevalier said: “This contract follows our first experience on the African continent in December 2017 in Senegal . It is a very important step in Lagardère Travel Retail’s journey towards new successes in Africa. We have demonstrated our ability to bring the best international operational standards to Africa, while developing a very strong and successful local offer. We are very proud and excited about this new opportunity in Gabon.”

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Aéroport de Libreville : Lagardère Travel Retail s’installe au Gabon

poste par Loic Ntoutoume / 19 décembre, 2018

GSEZ Airport a annoncé le 19 décembre, l’attribution d’une concession sur le long terme à Lagardère Travel Retail. La multinationale française dont l’activité principale est le commerce en zone de transport va opérer dans l’aéroport international Léon Mba.

Lagardère Travel Retail tisse progressivement sa toile en Afrique. Après le Sénégal en décembre 2017. La multinationale française, dont l’activité principale est le commerce en zone de transport avec des marques internationales, vient d’obtenir un contrat de prestation à long terme avec la GSEZ Airport ; pour des opérations au sein de l’aéroport international Léon Mba de Libreville.

La collaboration entre la filiale de Gabon Special Economic Zone (GSEZ) et Lagardère Travel Retail permettra de doter Libreville et le Gabon d’un espace Duty-free aux standards internationaux. Tout comme ce partenariat va améliorer sensiblement l’expérience passager et de diversifier l’offre de service au sein de l’aéroport.

« C’est une étape très importante dans le cheminement de Lagardère Travel Retail vers de nouveaux succès en Afrique», affirmé le directeur général Europe, Moyen-Orient et Afrique de Lagardère Travel Retail. «Nous avons démontré notre capacité à apporter les meilleurs standards opérationnels internationaux en Afrique et c’est la raison pour laquelle les leaders africains en quête de sophistication tiennent à établir une relation d’affaires à long terme avec Lagardère », a poursuivi Frédéric Chevalier relayé par zonebourse.com.

Selon les clauses du contrat de concession, la multinationale française aura l’exclusivité d’exploiter plus de 600 m², sur trois segments d’activité : Travel essentials, Duty Free & Mode et Restauration sous la houlette de différentes enseignes de renom comme Aelia Duty Free et Relay. Et en 2021, à la suite de la livraison du futur aéroport de Libreville, Lagardère Travel Retail y aménagera un espace de plus de 1000 m².

« Notre priorité est d’améliorer la qualité des services et l’expérience shopping de nos passagers», a déclaré le directeur de l’aéroport international de Libreville. «Le nouvel espace développé par Lagardère Travel Retail nous permet de créer un environnement commercial encore plus attrayant au sein de l’aéroport existant et Lagardère Travel Retail pourra pleinement exprimer son savoir-faire et son expertise dans le nouvel aéroport que nous sommes en train de construire », a souligné Indranil Gupta.

Lagardère Travel Retail opère dans 240 aéroports dans 34 pays, dont certains des plus importants aéroports à travers le monde : Paris, Rome, Londres, Hong Kong, Singapour, New-York, Dubaï ou encore Dakar.

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Lagardère hails Aelia and Relay openings at Gabon’s Libreville Airport

By Kapila Ireland in Airports , Latest News , Lead Stories , Middle East & Africa , Retail News April 29, 2019 Comments Off on Lagardère hails Aelia and Relay openings at Gabon’s Libreville Airport

Lagardère signed a contract with the airport in December, which extends to a new airport replacing the current one in 2021

Lagardère Travel Retail has opened its first Aelia Duty Free and Relay shops at the current  Libreville Leon Mba International Airport in Gabon.

The opening marks the first phase of a partnership agreement signed in December 2018  to operate over 600sqm of retail and food. The Aelia Duty Free store offers a range of local brands and international and products while the Relay shop offers travel essentials including newspapers, magazines and books, food & beverage, high-tech accessories, hygiene products and gifts & souvenirs.

The agreement extends to a new Libreville International Airport set to open by 2021 and replace the current airport. The space allocated to Lagardère Travel Retail in the new airport will be over 1,000sqm.

Libreville Airport will ultimately have all three business lines of Lagardère Travel Retail – duty free & fashion, travel essentials and foodservice, with an F&B outlet scheduled to open this summer.

Journey towards new successes in Africa

The contract is Lagardère’s second in Africa in the last two years. In January 2018 , the retailer commenced operations at  Blaise Diagne International Airport in Senegal, where it now operates 1,100sqm of retail.

Lagardère Travel Retail Chief Operating Officer of Europe, Middle East and Africa Frédéric Chevalier  said in December that securing an additional African contract represented a “very important step” in the retailer’s “journey towards new successes in Africa”.

He added: “We have demonstrated our ability to bring the best international operational standards to Africa while developing a very strong and successful local offer. We are very proud and excited about this new opportunity in Gabon.”

Libreville Leon Mba International Airport is the only international airport in Gabon and a key location for air traffic in Western Africa and Europe. Around 14 airlines serve 23 destinations in 15 countries. A new Libreville International Airport will open by 2021 and its total capacity will be 5 million passengers a year, aiming to position Libreville as a regional hub.

The new airport will cover an area of 12sqkm with a built area of 35,000sqm on three floors, and a capacity of 2 million passengers a year in the first phase of its implementation.

Tagged with: Aelia Duty Free Lagardère Travel Retail Libreville International Airport Relay

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Lagardère TR provides strong local flavour in Africa

By Andrew Pentol | Tuesday, 17 November 2020 13:25

Sountou Bousso, CEO Senegal and Gabon, Lagardère Travel Retail . 

Sountou Bousso, the newly appointed Lagardère Travel Retail CEO for Senegal and Gabon is relishing the opportunity to maximise the potential of the company’s African duty free and travel retail business.

A Senegalese citizen, Bousso joined the company from global catering company Newrest, where he most recently served as general manager for Cameroon and Senegal.

During his time at Newrest, Bousso gained a glimpse of Lagardère’s Senegal operations at Blaise Diagne International Airport which commenced in 2017. This followed the capture of a 10-year $575 million contract encompassing a duty free store and Relay outlet.

Over in Gabon , Lagardère Travel Retail signed a service agreement with GSEZ Airport, a subsidiary of Gabon Special Economic Zone  (a private partnership between Olam International, the Gabonese Republic and Africa Finance Corporation)  to operate at Libreville Leon Mba Airport in 2019. The retailer has the exclusive right to run over 600sq m of retail and food.

CUSTOMERS SEEK ‘BEST POSSIBLE’ SERVICE

“Customers are looking for the best possible service,” Bousso told TRBusiness in a revealing interview. “The African market is becoming increasingly sophisticated in line with rising incomes and is also very diversified.

“Passengers shopping in our African stores are happy to find everything in one place. This includes perfumes and cosmetics from the world’s largest luxury brands and a selection of local craft products highlighting the region’s know-hows.”

Local products are given a central space in Dakar at Blaise Diagne International Airport.

He added: “This combination is key to our success. It enables our customers, whether they are African nationals, business travellers or tourists to access a broad choice of high-quality products at duty free prices.”

Local products are allocated a large central space in the Dakar store at Blaise Diagne International Airport. This highlights the talents of Senegalese entrepreneurs and craftsmen. “We showcase local cosmetics, food or jewellery brands. The store design itself is inspired by South Senegal. This gives local products even more focus. We want to promote out talented local craftsmen.”

Lagardère Travel Retail does not only meet shoppers’ expectations across its African businesses, it also supports the local economy and value chain by sourcing many products locally.

An exterior shot of the Lagardère Travel Retail Relay outlet at Blaise Diagne International Airport in Senegal.

An example of this was when Bousso’s predecessor Bruno Bouchacourt, who has retired from Lagardère after two decades, once discovered a local jam producer. His aim was to introduce her products in the retailer’s shops.

Bouchacourt assisted her with the development of the business so the jams were manufactured in accordance with Lagardère Travel Retail’s quality standards. In turn, the producer was able to create additional jobs for women in her community.

“This kind of success story, which puts ethics and people back at the centre will ensure the sustainable and profitable growth of our industry.”

CONSOLIDATION OBJECTIVE

Growing the company’s businesses in Senegal and Gabon and consolidating its position as the leading international retailer in West Africa are important objectives. Bousso said: “It’s a very competitive market, but today we remain the preferred partner for airports in Western Africa.

“Our commitment to operational excellence and proximity is making the difference wherever we are. The in-store experience we offer will always need to be an exceptional moment when travellers feel they’re our guests and when we go the extra mile to deliver the best service possible to them.”

Lagardère Travel Retail signed a service agreement with GSEZ Airport, a subsidiary of Gabon Special Economic Zone (a private partnership between Olam International, the Gabonese Republic and Africa Finance Corporation) to operate at Libreville Leon Mba Airport in Gabon last year.

At the moment, however, traffic levels are low in Senegal and Gabon and business has been hit hard by the coronavirus (Covid-19) pandemic. This has forced Lagardère to be agile and flexible. “We are fully confident activity will return and have managed to retain all our staff. As a result, we can capitalise on their experience and business knowledge for the recovery.”

The early signs of recovery in Senegal and Gabon over the past few months have been encouraging, according to Bousso. That said, there is a long way to go until traffic reaches pre-Covid-19 levels. “In the meantime, we are working hard to make our business more efficient and agile to capitalise on the returning traffic.”

A strong local product offer is also in place at Libreville Leon Mba International Airport in Gabon.

Restoring the faith of consumers will be the main challenge in the post Covid-19 world, but Bousso is not expecting any new purchasing trends among African consumers. “We’re actually anticipating an acceleration of existing trends. Customers will be happy to return to stores and buy their favourite products after a long period without travelling.

“We treat customers as our guests. Each of them receives our full attention to make their experience a very special one.”

See the November edition of TRBusiness for the full interview with Sountou Bousso, CEO, Senegal and Gabon, Lagardère Travel Retail.

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Libreville Airport in Gabon (GSEZ Airport) awards long-term concession to Lagardere Travel Retail

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GSEZ Airport, a subsidiary of Gabon Special Economic Zone (GSEZ) - a public-private partnership between Olam International, the Gabonese Republic and Africa Finance Corporation - announces the signing of a service agreement with Lagardère Travel Retail, to operate at Libreville Leon Mba international airport.

Lagardère Travel Retail will have the exclusive right to operate over 600 sqm of retail and food.

Lagardère Travel Retail operates in 240 airports in 34 countries, among which some of the world’s largest international airports - Paris, Rome, London, Hong Kong, Singapore, New York, Dubai and Dakar.

The collaboration between GSEZ and Lagardère Travel Retail will provide both Libreville and Gabon with world-class international concepts AELIA DUTY FREE and RELAY, which will significantly improve passenger experience and diversify the offer within the airport.

The AELIA DUTY FREE shops, scheduled to open in the Spring of 2019, will offer a broad range of local brands and products in addition to the wide range of international brands. Two RELAY shops, due to open simultaneously, will offer the full range of travel essentials – press, magazines and books, food & beverage, high-tech accessories, hygiene products, as well as gifts & souvenirs.

During the Summer of 2019, Lagardère Travel Retail will also open a restaurant to satisfy the needs of passengers in search of a quality international cuisine. Lagardère Travel Retail will open renovated shops in the current Leon Mba airport managed by GSEZ Airport since October 2018. A new airport, due to open by 2021, will turn Libreville into a true regional hub.

The new airport will cover an area of 12 square kilometers with a built area of 35,000 sqm on three floors, and a capacity of 2 million passengers a year in the first phase of its implementation. The space allocated to Lagardère Travel Retail in the new airport will be over 1,000 sqm.

"Our priority is to improve the quality of service and the shopping experience of our passengers. The new space developed by Lagardère Travel Retail will enable us to create a best-in-class commercial environment within the existing airport, before building an extended commercial area in the new airport", said Indranil Gupta, the Director of the Airport.

"This contract follows our first experience on the African continent in December 2017 in Senegal. It is a very important step in Lagardère Travel Retail's journey towards new successes in Africa. We have demonstrated our ability to bring the best international operational standards to Africa, while developing a very strong and successful local offer. We are very proud and excited about this new opportunity in Gabon.", added Frédéric Chevalier, Chief Operating Officer EMEA, Lagardère Travel Retail.

Libreville Airport Contact

• Sarah Adnane, Director of Communications +241 6 00 69 99 - [email protected]

Lagardère Travel Retail Contact

• Vanessa Miremont, B2B Communication Manager +33 6 18 09 41 31 - [email protected]

ABOUT LIBREVILLE AIRPORT Libreville Leon Mba International Airport is the only international airport in Gabon and a key location for air traffic in Western Africa and Europe. 14 scheduled airlines serve 23 destinations in 15 countries. The new Libreville international airport will open by 2021 and its total capacity will be 5 million passengers a year.

• Libreville Airport website

ABOUT LAGARDÈRE TRAVEL RETAIL One of the four divisions of the Lagardère group, Lagardère Travel Retail is a pioneering global leader in the travel retail industry. Operating 4,400 stores across Travel Essentials, Duty Free & Fashion and Foodservice in airports, railway stations and other concessions in 34 countries worldwide, Lagardère Travel Retail generates €4.5 bn sales (managed 100%). Lagardère Travel Retail has a unique holistic approach aimed at exceeding travelers’ expectations throughout their journey, and optimizing landlords’ assets and partners’ brands.

• Lagardère Travel Retail Airport

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October 17 2023  |  Retailers

Lagardère Travel Retail extends West African footprint

By Hibah Noor

Lagardère Travel Retail at Cotonou International Airport

Lagardère Travel Retail has announced its agreement with Société des Aéroports du Benin (SAB), a state-owned company, to operate duty free, travel essentials and foodservice operations at Cotonou International Airport, Benin.

Local operations will be managed through a joint-venture company – Lagardère Travel Retail Keyla – co-owned by Lagardère Travel Retail and local partner Keyla Distribution, a Beninese company specializing in distribution and retail in West Africa.

SAB and Lagardère Travel Retail Keyla have agreed to a long-term concession contract with the new operations due to open in 2024. The commercial offer will comprise of arrival and departure Duty Free stores, a convenience store and a dining area. According to Lagardère Travel Retail, this exclusive, long-term contract underscores the company’s longest-standing expertise of delivering operational and commercial value through a Three Business Lines model.

Suited to mid-sized international airports, the master concession model provides several benefits including a holistic understanding of customer needs to enhance the passengers experience, increased commercial revenues for both landlords and brands, and enhanced agility, flexibility, and synergies in operations.

In line with its development strategy, the Benin government has embarked on an extensive renovation and expansion program for Cotonou International Airport. This initiative targets high international airport standards and the alignment of the airport infrastructure with the growth of air traffic.

The airport expects to welcome over 520,000 passengers in 2023, matching its 2019 traffic figure. This growth is driven by the government’s strong commitment to making tourism the cornerstone of Benin’s development. It also positions the airport as a hub in West Africa.

Lagardère Travel Retail said key to its success in securing the contract with SAB has been its commitment to supporting the airport in elevating the passenger experience, applying the same high standards of excellence as anywhere else in the world. “Harnessing its global expertise and vast network of international brands, Lagardère Travel Retail will be creating unique shopping experiences and significantly investing into staff training to offer the best customer service,” the company added.

Along with offering top internationally recognized brands in Cotonou, Lagardère Travel Retail said its teams will strive to create authentic, local product offerings, “to bring the best of the local culture to travelers while effectively supporting local producers and economies.”

The company will showcase the Beninese culture, combining voodoo traditions, legends of the Abomeh amazons, folklores and tales. As part of its commercial offering, Lagardère Travel Retail has also developed a IROKO Bar food concept, based on the sacred Beninese sacred iroko tree. The bar will be a central focus for any passenger passing through the airport.

This local and cultural approach echoes the ambition of the Beninese government to leverage the tourism sector to boost economic growth. The country already attracts an increasing number of regional and international tourists and aims to reach two million visitors annually. The tourism sector is the third-largest source of jobs in the country.

Lagardère Travel Retail’s COO EMEA & Chief Transformation Officer Frédéric Chevalier commented, “We’re delighted to have secured this exclusive master concession at Cotonou Airport alongside our very strong local partner.

“We look forward to helping raise the shopping and dining experience through our unrivalled holistic approach to passenger needs. By working closely together with Keyla, we want to support SAB in raising its standards of excellence and appeal to international travelers.

“We have significant growth ambitions for our operations on the African continent and these new operations in Benin will continue to consolidate our position as a leading international travel retailer in the region.”

Armand Kpindjo, Commercial Manager at SAB, added, “Confidence and partnership are the two key words of our deal with Lagardère Travel Retail Keyla. With a refurbished and certified airport, Cotonou aims to offer the best experience to passengers as well as increase nonregulated revenues. The international reputation of Lagardère Travel Retail associated to the African know-how of Keyla is the most relevant way to develop a true partnership based on a custom-made offer fitting passenger expectations.”

Lagardère Travel Retail has pursued an active expansion strategy in West Africa since 2017 with the Group now operating in five countries: Senegal, Gabon, Mauritania, Gambia and Benin.

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Lagardère S.A.

Fr0000130213, consumer publishing, lagardere : lagardère travel retail appoints new ceo for senegal & gabon.

Paris, October 19, 2020

Lagardère Travel Retail appoints new CEO for Senegal & Gabon

Lagardère Travel Retail today announces the appointment of Sountou Bousso as Chief Executive Officer, Lagardère Travel Retail Senegal & Gabon, with immediate effect. Sountou takes over from Bruno Bouchacourt, who is retiring after two decades at Lagardère Travel Retail.

A Senegalese citizen, Sountou Bousso will be leading the development of Lagardère Travel Retail's operations in both Senegal and Gabon. This appointment is aligned to Lagardère Travel Retail's ambition to promote local leadership and empowerment. These are critical to strengthen the company's position as leading international Travel Retail operator in Western Africa and to enable greater agility and flexibility in the day-to-day management of the business.

Lagardère Travel Retail strives to combine the highest international standards with a commitment to promote and leverage local expertise and know-hows. Its world-class international concept Aelia Duty Free brings together powerful, international brands and unique ranges of local brands to give a true sense of place.

Sountou Bousso is joining from Newrest International Group, the global catering group, where he most recently was General Manager for Cameroon and Senegal. Before this, he has been the General Manager of Newrest in Angola and in New Caledonia. Sountou hold Technician Diploma from Ecole Supérieure Polytechnique (Senegal) and Engineering degree from ESIAB School of Engineering (France). Sountou also holds two Master's Degree in Marketing Management and International Trade (Brest Business School) and in International Management (HEC Paris).

Bruno Bouchacourt has spent nearly 20 years at Lagardère Travel Retail and he has held many different roles in France and abroad. Among these, Bruno has been the manager of the duty-free operations in Eurodis (Eurotunnel - France), and he has overseen the development of international duty free operations. In 2012 he moved to Italy and successfully contributed to the takeover of the duty-free activities from Aeroporti di Roma. After the acquisition of Airest in 2015, he became responsible for the entire duty free and fashion business in Italy.

Commenting on the appointment, Frédéric Chevalier, Chief Operating Officer, EMEA at Lagardère Travel Retai l, said : « I am delighted to have Sountou onboard and confident his international experience, in depth local knowledge and track record of running local operations within complex global organizations will further consolidate our position as leading international operator in Western Africa. 'I also want to take this opportunity to thank Bruno for his tremendous contribution to growing the company and in particular for successfully launching our operations in Western Africa. I know he will be very missed by all the colleagues and business partners he has worked with over so many years. I envy Bruno's future guests who will very soon enjoy his cooking talents in the guest house he will be opening in the South of France'.

Lagardère Travel Retail started to operate in Senegal in 2017 at Blaise Diagne airport and in Gabon at Libreville airport in 2019.

ABOUT LAGARDÈRE TRAVEL RETAIL One of the two divisions of the Lagardère group, Lagardère Travel Retail is a global leader in the travel retail industry. Operating 4,800 stores across Travel Essentials, Duty Free & Fashion and Foodservice in airports, railway stations and other concessions in 39 countries and territories, Lagardère Travel Retail generated €5.5 bn in sales in 2019 (managed 100%). Lagardère Travel Retail has a unique holistic approach aimed at exceeding travelers' expectations throughout their journey, and optimizing landlords' assets and partners' brands. www.lagardere-tr.com ● @LagardereTR

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Lagardère SCA published this content on 19 October 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 28 October 2020 08:24:06 UTC

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