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50 Cent Announces the Final Lap Tour: 'You've Waited Long Enough'

The tour will kick off on July 21 in Salt Lake City and celebrates the 20th anniversary of Get Rich or Die Tryin'

Get ready to feel like you're back "In Da Club" because 50 Cent is going on tour!

Earlier this week, the "Candy Shop" rapper, 47, announced that he will embark on a global tour to celebrate the 20-year anniversary of his debut album Get Rich or Die Tryin'.

The Final Lap Tour will kick off on July 21 in Salt Lake City and the European leg will kick off on September 28 in Amsterdam. Additional dates will be announced for Australia, New Zealand, Asia and Europe.

"You've waited long enough! THE FINAL LAP TOUR celebrating GET RICH OR DIE TRYIN' – 20 YEARS LATER," he wrote on Instagram Thursday, in part.

The rapper is set to perform his fan-favorite hits along with tracks that haven't been performed live in decades. The tour will also hit that sweet hip-hop nostalgia with featured guests Busta Rhymes and Jeremih.

Fans can register for a verified fan presale now through Sunday. Those who are selected to receive an access code will be able to participate in the presale on May 10. Limited tickets will be sold during a general sale starting May 12 on Ticketmaster.com .

Earlier this year, the "21 Questions" rapper revealed that he is turning the 2002 film 8 Mile — which is a semi-autobiographical take on Eminem 's life — into a TV show during an appearance on the BigBoyTV .

"I'm gonna bring his 8 Mile to television," he revealed, adding that Eminem, 50, is on board to assist with the show's production.

"It's gonna be big. I'm working. I ain't got no duds. I'm batting 100," the rapper said after being asked about the show. "I think it should be there for his legacy because it's important to me that they understand it."

According to the rapper, the project will provide a "backstory" to the film and show Eminem's younger years. He also expressed a desire for the show to share Eminem's story with a new audience.

Meanwhile, the rapper made a surprise appearance during the 2022 Super Bowl Halftime Show performance with Dr. Dre , Eminem, Mary J. Blige , Kendrick Lamar and Snoop Dogg .

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50 Cent tour dates 2024

50 Cent is currently touring across 2 countries and has 5 upcoming concerts.

Their next tour date is at Shrine Nightclub at Foxwoods in Ledyard, after that they'll be at Big Night Live in Boston.

Currently touring across

Upcoming concerts (5) See nearest concert

Shrine Nightclub at Foxwoods

Big Night Live

Cabana Pool Bar

FWD Day + Nightclub

Humor & Harmony Weekend

Past concerts

E11EVEN Miami

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Recent tour reviews

Just went to his concert yesterday in Milan, and it is a must see. The effects, the lights, the backgrounds and the crowd all contribute in making this concert magical. 50 still has an amazing even in his late 40s.

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After seeing 50 cent guest appearance at an Eminem concert a couple of months ago I was really excited about 50 having his own concert over in the U.K. and had to book it . The night started off with lethal bizzle and he was great gave the crowd a good show then we waited for 50 and g unit 50 was amazing throughout as were g unit all in all was a great night could ov been longer but still walked away happy would definitely pay to see 50 again no question .

It was billed as the 15 year anniversary of the Get Rich Or Die Trying album so was expecting him to play pretty much every track from it but instead he played 30 seconds of a track and then cut it short. He played more of the Uncle Murda and Tony Yayo songs than those on his own album meant to be for this tour.

He was only on for 55 minutes and the crowd booed at the end. Paid £68 for 55 minutes which is an absolute rip off.

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50 Cent on what fans can expect on his 20th anniversary tour (not upside down crunches)

NEW YORK – "It was the best body of work at that time."

50 Cent is giving " Get Rich or Die Tryin' " a tour encore.

The Grammy-winning artist , 47, announced a 20th-anniversary tour, The Final Lap, to celebrate his debut studio album Friday. Busta Rhymes is joining him for all 90 days and Jeremih is coming along for the North American stops.

50 Cent (real name Curtis Jackson) helped define an era of hip-hop with his 2003 album that included hits "In Da Club," "21 Questions," and "Many Men (Wish Death)." Several of the songs referenced the moment he was shot nine times in 2000 as well as various happenings from street life in the Jamaica neighborhood of Queens, New York.

The album also popularized hip-hop artists rapping and singing, laying the foundation for Drake , 6LACK , Monaleo, Doechii, Ty Dolla $ign and more.

Need a break? Play the USA TODAY Daily Crossword Puzzle.

Two decades later, 50 Cent jokes the anniversary of "Get Rich or Die Tryin'" means "I'm getting old."

What can you expect for 50 Cent's The Final Lap tour with Busta Rhymes and Jeremih?

If you saw the rapper perform the album in the past, don't expect the same from this tour. "It’s going to be a whole new show," he promises.

"Sometimes out of habit, you go to certain records," 50 Cent says. "People love other things on it, so I want to make sure I touch those records before I don’t do those anymore."

One thing you shouldn't expect from the tour is upside-down crunches, a move he did in the music video for "In Da Club" and recreated during a guest appearance at the 2022 Super Bowl halftime show headlined by Snoop Dogg, Mary J. Blige, Dr. Dre, Eminem and Kendrick Lamar .

"I think that was a mistake for the Super Bowl," he says. "Everybody else walked in regular, the songs still went over and they got the trophy, too. They all won an Emmy. They got the same thing I got and I had to put myself upside down."

50 Cent jokingly adds that someone should have intervened, because if he fell, he would've been made fun of for years to come. It was high risk over reward.

In contrast, "Get Rich or Die Tryin'" has proved to be all reward. After all, he did get rich.

Here's more from USA TODAY's interview with 50 Cent:

Question:   Did you know the revolutionary impact you'd have rapping and singing on "Get Rich or Die Tryin'"?

Answer: It's not really a revolution. If you're going to make music that is going to be world music, it has to have melodies. English is not their first speaking language in a lot of places that I travel. What (those crowds) follow is the melody until they understand what you're saying. 

Drake is the new, stronger version like that because he can do a whole pop record, sing the whole song. I've never done that. He'll say that I'm one of those influences. ... That’s a big compliment because he's established himself and done great work.

Would you ever collaborate with Drake?

That would be a good one.

How did you learn to perfect your craft?

Luckily enough I was able to run into Jam Master Jay from Run DMC and he took an interest in (my music). He helped develop me as an artist in the very beginning (and) taught me my song structure.

He would make me write the chorus to the song twice or three times before we decided which one and then write the rest of the record. "P.I.M.P." has two (choruses) on the record and that instinctively comes from because of how I learned how to write music.

Who is your dream male collaborator?

Elon Musk .

I mean in music.

I'd do something with Eminem again. We'll do something again at some point.

Who is your dream female collaborator?

Nicki Minaj . She's on fire. She's still right there.

Would you ever retire from making music?

I've retired several times. Because specifically, hip-hop is not something that you "work." In the culture, you work in it and you start to look at everything that happens like new artists to keep in touch with what's going on in music.

You can't see limitations with hip-hop, because look at what artists from hip-hop have done. You look at Will Smith in film, Mark Wahlberg in film, you look at Queen Latifah , L.L. Cool J . They've done phenomenal work and it was harder to do it in the time because they wouldn't let people in, specifically African Americans.

50 Cent The Final Lap – North American tour dates: 

The final lap – european tour dates:.

Additional dates for Australia, New Zealand, Asia and Europe will be released at a later time.

How to buy tickets to 50 Cent's tour

Fans who registered for 50 Cent's Ticketmaster Verified Fan presale and receive an access code can buy tickets to North American shows May 10 on Ticketmaster.com.

The general sale for North American shows begins Friday, May 12 at 10 a.m. local time on Ticketmaster.com. 

For European tour dates, local presales start on May 10 at 10 a.m. local time on 50Cent.com.

The general sale for European shows begins Friday, May 12 at 10 a.m. local time on 50Cent.com.

EMMY® and GRAMMY® award-winning multi hyphenate Curtis “50 Cent” Jackson will embark on a global tour in celebration of the 20th Anniversary of his game-changing debut album, Get Rich or Die Tryin’ .

The Final Lap Tour will feature the rap icon performing dozens of fan-favorite and chart-topping hits along with select tracks that have not been performed live in decades. Plus, the tour will feature support from special guest and longtime friend Busta Rhymes across all dates and Jeremih supporting on all North American dates with more special guests to be announced.

Recognized as one of the most talented and prolific music artists of his time, 50 Cent rose to fame with his record-shattering debut album, Get Rich or Die Tryin' . Since then, he has sold more than 30 million albums worldwide and has been awarded the most prestigious accolades. Jackson has leveraged his star power to achieve unparalleled success as an entrepreneur, actor, director, and executive producer. From Get Rich or Die Tryin' being one of the fastest-selling albums in history to creating one of the most influential deals in hip-hop with the sale of Vitaminwater, Jackson continues to break records. Currently, he holds the record for the highest rated premiere of a series ever on Starz with "Power Book II: Ghost."

VIP Packages

Fans can access VIP Packages which may include premium tickets, VIP parking and exclusive access to a pre-show lounge, special entry, Sire Spirits bottle signings, access to afterparty events, and more. For VIP Package information, visit vipnation.com and for all other tour and ticket information, visit livenation.com .

For enhanced safety and speed of entry, we encourage guests not to bring bags of any kind. Bags, purses and backpacks are not allowed. Clutch, wristlet and wallets sized 4" x 6" x 1.5" or smaller are allowed and subject to inspection. Medical bags and diaper bags are allowed, however, they are required to pass through x-ray screening prior to entry. Guests with medical and diaper bags must enter the arena at Gate 1. Please allow extra time for entry.

The  Michelob Golden Light Taphouse  is   located at section 120 (gate 4) and opens at 6:00 p.m. The sports-themed restaurant features signature specialty wings, sandwiches and sharables, plus a full service bar.

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Pro tip for faster mobile entry: Add your tickets to your phone's "wallet" and have a fully charged battery. This bypasses the need for Wi-Fi or cellular data at the gates.

Mobile tickets are like an airline boarding pass which can be accessed with a smartphone via the Ticketmaster app or mobile site in a bar code format and scanned at the gate for entry. Mobile tickets are protected by Ticketmaster’s SafeTix™ technology. SafeTix™ continually generates a new and unique barcode that automatically refreshes every few seconds so the barcode cannot be stolen or copied, keeping your tickets safe and secure. Screen shots are not accepted for entry.

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Only credit card and mobile payment (Apple Pay, Google Pay, etc.) are accepted for concessions, retail, parking and box office transactions. Cash is not accepted.

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The run is set to kick off tonight at the OVO Arena.

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Legendary New York-bred rapper 50 Cent has announced a slew of tour dates that will take him to the UK, Europe, and beyond.

Last month, 50 announced that he will be hosting an entertainment experience like no other this summer in Malta.

Teaming up with travel, music, and technology company Pollen , the G-Unit head honcho will curate a series of events on the Mediterranean island from September 22-26, 2022.

Best 50 Cent Songs: 20 Hip-Hop Essentials

Known as the ‘Green Light Gang’ experience, this one of a kind getaway will be anchored by a headline performance from 50, along with “other top artists” who will be announced soon. “Come get lit for the first ever 4 day/ 4 night #GreenLightGang experience in Malta,” 50 tweeted about the event. “I’m coming through September 22nd – 26th, and bringing some of the OGs.”

50 will host a wide range of other activities for guests during the weekend, including after dark parties, an outdoor cinema screening of his hit STARZ TV show Power and more.

Fans can sign up for early access for the event now, with accommodation bundles priced at £499 (basic package), £529 (standard), and £609 (premium).

The announcement came after the rapper was announced as a headliner for Manchester’s Parklife festival , which will be a UK exclusive festival show for 2022.

Listen to the best of 50 Cent on Apple Music and Spotify .

50 Cent Tour Dates: 10th June – London, UK (OVO Arena) 11th June – Manchester, UK (Parklife Festival) 12th June – Dublin, IE (3Arena) 14th June – Edinburgh, UK (The Big Top at Royal Highland Centre) 16th June – Merksem, BE (Sportpaleis) 17th June – Paris, FR (AccorHotels Arena) 19th June – Paris, FR (AccorHotels Arena) 21st June – Oslo, Norway (Telenor Arena) 22nd June – Stockholm, Sweden (Avicii Arena) 24th June – Copenhagen, Denmark (Tivoli) 25th June – Berlin, Germany (Mercedes-Benz Arena) 26th June – Zurich, Swtzerland (Hallenstadion) 28th June – Cologne, Germany (Lanxess Arena) 29th June – Frankfurt, Germany (Festhalle) 1st July – Yerevan, Armenia (Haya Festival, Hrazdan Stadium) 4th July – Tel Aviv, Israel (Menora Mivtachim Arena) 5th July – Tel Aviv, Israel (Menora Mivtachim Arena)

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with Busta Rhymes and special guest Jeremih

Toyota Center is excited to welcome EMMY® and GRAMMY® award-winning multi hyphenate, Curtis “50 Cent” Jackson on August 24! The 'Final Lap Tour' is in celebration of the 20th Anniversary of 50 Cent's game-changing debut album, Get Rich or Die Tryin’. The show will feature the rap icon performing dozens of fan-favorite and chart-topping hits along with select tracks that have not been performed live in decades. The night will also include performances from Busta Rhymes and Jeremih. Don’t miss this legendary tour in Houston this August!

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50 Cent Brings “Final Lap Tour” Lite To Canadian Festival Circuit; Killer Mike Takes It To Church: FEQ Recap

At the BET Awards last week, Killer Mike delivered a poignant speech as he accepted the award for Best Rap Album – another triumphant award show night for the Atlanta rapper in 2024. “Technically, I was not supposed to be here,” Killer Mike said about his infamous arrest outside the Grammy Awards earlier this year. That same night, he took home three Grammy Awards for Michael . “I was put in handcuffs, and I was marched out of this building. But I wanna tell you, look at God because I’m back, baby. I’m back.”

His faith in God is at the forefront of his efforts, naturally sprinkling references to his faith across his catalog, whether alongside El-P as Run The Jewels or in his solo catalog. His latest album Michael is an autobiographical body of work that explores his Atlanta roots, both through vigorous levels of rhyming over soulful backdrops and a deep dive into how God brought him through hardships to glory. These Grammy wins and accolades symbolize how he overcame trials and tribulations throughout his life and still surpassed the circumstances that could've led him astray. But this message becomes more urgent during his live shows. Accompanied by the Mighty Revival and DJ Trackstar, Killer Mike brought the good folks of Quebec City to a church sermon (albeit, with a bit more cussing and weed smoke).

Read More: Killer Mike Speaks On His Arrest At The GRAMMYs On "HUMBLE ME"

Michael 's Victory Lap

As part of his summer 2024 tour dates, he made his way through several Canadian cities in support of his excellent 2023 album, Michael . His performance at Festival D’Été Quebec on Friday night (July 6th) felt like another victory lap in a storied career that has seen him reach incredible heights without compromising his artistic integrity. His stage show brought a distinctly Southern feel that embodied his resilience, tenacity, and faith in a Higher Power. The jewels he dropped weren’t those of solely a rapper but one who delivers his words with the conviction of a pastor. 

He admittedly tried to stray from religious reference, though stories about Solomon prefaced the emotionally charged “MAMA” and his mini-speeches in between songs felt like notes of inspiration for those who’ve also felt like their back were against the wall. Still, this was a rap show after all, and songs like “RUN” and “DOWN BY LAW” got the energy right for the remainder of the evening. But, at the core of Killer Mike’s performance was bringing Atlanta to the Canadians. The album cuts got the audience excited, for sure, but hard-hitting bangers including Big Boi ’s “Kill Jill” and Bone Crusher’s “Never Scared,” alongside cuts from Run The Jewels and R.A.P Music , kept the crowd’s vibrancy at an all-time high. 

Following such a triumphant year so far – even with a few mishaps – Killer Mike’s performance felt like a victory lap for an artist who never played the industry game yet exceeded every expectation set against him. But with a breath of gratitude to his tone, his recent feats and festival performances are a testament to his grind and reaping the fruits of his labor. 

The Final Lap Tour Makes Its Way To Quebec City

The greatest measure of an artist's hit-making prowess is how it translates to crowds outside of their prime demographic, specifically those that don’t even really speak the same language. At le Festival D’Été Quebec in Quebec City (a primarily non-English city), 50 Cent served up a platter of bangers for an hour-and-a-half that affirms his presence as one of hip-hop’s greatest showmen. Following 50 Cent’s epic Final Lap tour in 2023 , which saw him celebrate the 20th anniversary of Get Rich Or Die Tryin ’ , he’s clearly in high demand for the summer festival circuit across the world. As we covered in 2023, the Final Lap tour was undoubtedly the tour of the summer, one that brought hip-hop fans, both old and new together, to witness one of rap’s greats perform his biggest hits; timeless classics that have become a staple in hip-hop and pop catalogs.

50 Cent initially stated the Final Lap tour would be his final haul on the road before focusing on his television and film productions. But, after surpassing over $100M in ticket sales last year (making it one of the highest-grossing hip-hop tours of all time), there are plenty of markets that ha highly sought after in plenty of markets that he didn’t hit last year. Joined by his hypemen, Tony Yayo and Uncle Murda, the G-Unit trifecta delivered a more toned-down version of what they brought across North America last year, likely due to the venue change. Festivals provide ample room for pyrotechnics but the setup didn’t necessarily welcome some of the more theatrical elements, such as the wild t-shirt change that went viral last year and even the complex transitions throughout the set (i.e. popping out from under the stage).

The People Love 50

Nonetheless, his performance in Quebec City is a microcosm of 50 Cent’s global appeal. Though the audience might not be entirely tuned into Power (“Big Rich Town” certainly wasn’t even close to being the highlight of the evening), the epic run as a solo artist and with G-Unit throughout the 2000s formed the baseline of his set that transcended language barriers, further emphasizing the grip he’s had on the world since the release of Get Rich Or Die Tryin’ .

“I’m On Some Sh*t” may have felt like a bit of a lackluster opener for this audience, especially since the majority seemed unfamiliar with his mixtape run. But, you could imagine that records like “What Up Gangsta,” “Just A Lil Bit,” and “If I Can’t” had the nearly 80,000+ in attendance singing along word-for-word. But once he started going into the real hit records, from his collaborations with The Game to songs like “Candy Shop,” “In Da Club,” and other definitive songs of the mid-2000s, it further affirmed Fif as one of the culture's pivotal figure who contributed to hip-hop's global appeal, from his days bullying his peers on his early mixtapes to outshining each of them once he formally entered the game. 

Read More: 50 Cent Continues To Terrorize Rick Ross While Touring In Canada

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50 Cent Concert Setlists & Tour Dates

The final lap tour, 50 cent at rbc royal bank bluesfest 2024.

• Many Men (Wish Death)
• Disco Inferno
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50 Cent at Festival d'été de Québec 2024

• I'm On Some Shit
• What Up Gangsta
• I Get Money
• Hate It or Love It
• If I Can't
• Magic Stick
• Hustler's Ambition
• Window Shopper

50 Cent at BC Place Stadium, Vancouver, BC, Canada

• 21 Questions
• Ayo Technology

50 Cent at E11even, Miami, FL, USA

50 cent at the surf lodge, montauk, ny, usa, 50 cent at strength of a woman festival and summit 2024.

• Big Rich Town

50 Cent at Drai's Beachclub & Nightclub, Las Vegas, NV, USA

50 cent at dreamville festival 2024.

• Drop it Like's It's Hot

50 Cent at Capital One Arena, Washington, DC, USA

• Just a Lil Bit

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Most played songs

• In da Club ( 151 )
• P.I.M.P. ( 140 )
• What Up Gangsta ( 133 )
• Candy Shop ( 128 )
• Many Men (Wish Death) ( 123 )

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12th Planet 50 Cent feat. G-Unit Almost Kings A$AP Rocky The Baseballs Beyoncé Black Eyed Peas Blind Channel Blossoms Bow Wow Bricknasty Luke Bryan Buckethead The Dan Band Jean Dawson Dee Jay Silver Mac DeMarco Dr. Dre & Snoop Dogg Drake THE DRIVER ERA Fred Durst Eminem Five Days and Farewell Florida Georgia Line Oliver Francis G‐Unit Jack Garratt Guano Apes Jack Ü JAY‐Z Jérôme 50 Sara Jo Judah & the Lion Kendrick Lamar Lil Wayne Logic G. Love & Special Sauce Matt and Kim Matt Falcone Milow Mobb Deep Mount Westmore Nevasca Northern Faces O‐Town The Outhere Brothers Robert Randolph & The Family Band DJ Scratch Ed Sheeran Shock Value

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2Pac 50 Cent feat. Tony Yayo & Lloyd Banks A$AP Rocky Lloyd Banks BIA Black Rob & P. Diddy BLEU Boogie Down Productions A Boogie Wit da Hoodie Chris Brown Busta Rhymes Chief Keef Chingy J. Cole Coolio DaBaby Jason Donovan Drake Dr. Dre E‐40 Missy Elliott Eminem Fabolous Fat Joe and Remy Ma Flo Rida G‐Unit The Game The Game Giggs Jadakiss Jeremih John Kander Kash Doll DJ Kay Slay Lil’ Kim LoveRance Mann Bob Marley & The Wailers Moneybagg Yo Nas Ne‐Yo The Notorious B.I.G. PHRESHER Plies Pop Smoke Pressa Pressa Puff Daddy & the Family Rotimi Ed Sheeran

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964 people have seen 50 Cent live.

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Ed Sheeran Joined 50 Cent Fans in London in Surprise Appearance

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On 50 Cent’s Birthday, A Look at His Legacy as Rapper and Actor

The hip-hop artist is also producer of the ‘Power’ universe of crime drama shows

50 Cent in a still from 'Powerbook II: Ghost.' Photo: Lionsgate Play

Hip-hop star 50 Cent aka Curtis Jackson III turns 49 years old today. To mark his birthday, we take a look at all the moves he’s made to achieve stardom right from the early 2000s.

The “In Da Club” hitmaker – who stopped by Mumbai as part of his Final Lap tour in November 2023 – has often branched out into different mediums to add to his legacy. That includes acting, producing shows like Power Book II: Ghost (now streaming on Lionsgate Play) and videogames. Here are just some highlights from the decades-long run in showbiz.

Moving between music and entertainment

After a massively successful run in the rap world, with hits like “In Da Club” and “21 Questions,” 50 Cent ventured into businesses including Branson Cognac to entertainment, with his stardom helping establish his place as a producer and actor. 50 proved his mettle on the big screen with his semi-autobiographical film Get Rich or Die Tryin’ (2005) which is a cult classic amongst budding rappers.

Power Book II: Ghost

Outside of music, 50 Cent has made memorable contributions to the entertainment industry, most recently with the crime drama Power Book II: Ghost , which premiered in 2020. Its narrative is laced with envy and deceit at every corner, with 50 Cent as executive producer as well as the character Kanan Stark. The series draws inspiration from his childhood, growing up in a drug-riddled environment while the series protagonist Ghost is also modeled off 50 Cent.

Accolades and achievements

From growing up in an unstable environment to getting discovered by Eminem and Dr. Dre, 50 Cent has come a long way in the industry. He’s sold over 30 million albums globally and garnered critical acclaim for his distinct artistry. With a Primetime Emmy Award (for his Super Bowl halftime performance in 2022), a Grammy Award and a whopping 13 Billboard Awards, 50 Cent is undoubtedly one of the most influential East Coast rappers.

Video games

One of 50 Cent’s many business interests includes video games, with two massively successful titles – 50 Cent: Bulletproof (2005) and its sequel 50 Cent: Blood on the Sand (2009). The video game reportedly sold $27 million worth of copies in the United States alone. It features 50 Cent trying to take down the hitmen who tried to attack him, with special guest voices including Eminem, Dr Dre and DJ Whoo Kid.

All 3 seasons of Power Book II: Ghost are available to stream exclusively on Lionsgate Play, with season 4 slated for July 26.

• Powerbook II: Ghost

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50 Cent on Ice Cream Truck Prices Skyrocketing: 'What Happened to $1.25... This Can’t Be Right'

Even the "Candy Shop" rapper feels the pinch of inflation.

NEW YORK, NEW YORK - JUNE 06: Curtis "50 Cent" Jackson speaks onstage during the “Power Book II: Ghost” Season 4 New York City Premiere on June 06, 2024 in New York City. (Photo by Slaven Vlasic/Getty Images for STARZ)

50 Cent might be thinking twice about helping himself to some ice cream ahead of the 4th of July weekend.

The 48-year-old rapper never shies away from telling it as he sees it on his social media accounts. His latest frustration is with the soaring price of frozen treats.

“I jumped out and went to an ice cream truck today and saw this 😳WTF ! 🤨what happened to $1.25 🤷🏽‍♂️ this can’t be right,” Fifty wrote Monday on Instagram.

The menu included classic ice cream offerings such as ice cream bars, cones, sandwiches, and popsicles ranging from $4 to $5.

According to Forbes contributor John Jennings, many consumers still find prices to be high despite a significant decline in inflation from 9.1% in June 2022 to 3.2% in March 2024. He notes that inflation is a measure of the rate with which prices increase, not the absolute price level; so once prices rise, they tend to remain elevated.

Additionally, Jennings says that individuals experience the effects of inflation differently depending on their consumption patterns, with cost of some consumer categories, like education and medical expenses, seeing higher inflation rates. 

Personal circumstances, such as housing and commuting habits, can also influence how consumers feel inflation. The psychological focus on price increases for frequently purchased goods like gas—or maybe even ice cream, in Fifty’s case—might make some people overlook items that haven’t seen a price hike or that may have become even cheaper.

This isn’t the first time the “Candy Shop” rapper has expressed ice cream truck nostalgia.

“I will never forget the excitement of the ice cream truck is coming growing up, but 🤷🏽‍♂️when there was no money that was the worst shit!,” Fifty wrote in a tweet shared in May 2022.

Worst shit, indeed.

I will never forget the excitement of the ice cream truck is coming growing up, but 🤷🏽‍♂️when there was no money that was the worst shit! pic.twitter.com/VeF8nZT0J3 — 50cent (@50cent) March 5, 2022

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In 1976, concert tickets cost less than $10. Now, they can go for thousands. What happened? 

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In 1976, Springsteen fans got to watch The Boss play “Thunder Road” and “Something in the Night” in Los Angeles for just under eight bucks, or under $44 in today’s dollars.  

Flash forward 46 years later, and some tickets for his 2022 world tour went as high as $5,000 on Ticketmaster . Fans were outraged. Even his fan magazine, “Backstreets,” shut down in protest.

In late 2022, Rolling Stone Magazine asked Springsteen if he regretted those prices. Springsteen said he wanted to see what his peers were charging, and then “charge a little less” than they were. “For the past 49 years or however long we’ve been playing, we’ve pretty much been out there under market value. I’ve enjoyed that. It’s been great for the fans,” he told Rolling Stone. 

They have indeed been under market value, or at least, very affordable. My colleague Carrie Barber provided me with a series of concert tickets from concert that her husband attended in the 1970s, showing how jaw-droppingly cheap concerts were back then. A ticket for one of Springsteen’s concerts at the Santa Monica Civic Auditorium in the 28th row cost $7.50 in 1976. In San Diego, a 7th row ticket cost $6.75. Even if you adjust those amounts for inflation, those tickets would be worth only $41 and $37, respectively, today.

Other acts in the ‘70s sold cheap tickets, including Elton John, who charged $10 for a show in 1975, which is equivalent to roughly $58 today. Elvis Costello charged only $5 in 1977, the equivalent of nearly $26 after adjusting for inflation.

Of course not all tickets for popular acts go for thousands these days. The average ticket price for Springsteen’s concert was about $110 in 2023 and stands at about $276 so far this year, according to data from Pollstar, a trade publication that covers the live music industry. But that means a ticket might still be more than seven times the price it was back in 1976.

As concertgoers watched Springsteen that year, a couple of college staffers and their business partner one state over were busy launching a business that would end up becoming the world’s largest ticket seller. Ticketmaster, which was founded in Arizona in October 1976, would also end up becoming the business that people now blame for artists’ outrageously expensive concerts. 

Since then, the company has merged with the entertainment company Live Nation, creating what some dub a monopoly over the ticket business. In May, the Justice Department filed a lawsuit against Live Nation-Ticketmaster arguing that the company engages in anticompetitive practices that lead to higher ticket prices and hurt smaller venues. 

When reached for comment, a Live Nation spokesperson directed Marketplace to an article on their website addressing the Justice Department’s claims and a fact sheet with a list of “myths” about the company. “A primary ticketing company only gets about 5% of the total transaction, a figure far too low to be the cause of high-ticket prices,” the website states. 

Marketplace spoke with experts who say the company controls many facets of the live music industry, potentially stifling competition, but the answer is more complicated than one company. Artists have raised concert prices as record sales have become a less reliable income stream for them; the biggest stars are only getting bigger, allowing them to charge even higher prices; and the rise of the secondary ticket market has made tickets scarcer, pushing up demand. 

How the entire music industry got flipped on its head

In 1976, not only were ticket prices cheap, but you paid the same price no matter where you sat, said Dean Budnick, the co-author of “Ticket Masters: The Rise of the Concert Industry and How the Public Got Scalped.”

“Generally speaking, during that time, there was one uniform price for tickets. And that was sort of part of the [Rock ‘N Roll] ethos of the time,” Budnick said. “Now it’s so granular. So granular. You can find shows with 20-30 different ticket prices based on where you’re seated.” 

Tours also served as a marketing tool of sorts, or a loss leader, to help promote the artist’s latest album, which is where the real money was, Budnick said. In Springsteen’s case, that album would’ve been “Born to Run,” which was released in the summer of ‘75. 

“So the thought was, ‘We’ll keep ticket prices artificially low or at a very comfortable level. And then fans will go, they’ll hear music, they’ll buy albums, they’ll become a part of the fan base, which again, will just lead them to buy more albums,’” Budnick said. 

But in the late ‘90s and early 2000s, music piracy gained popularity. Illegal file sharing cut into recorded music profits, which peaked in 1999 at $14.6 billion, the equivalent to $27.5 billion in 2024 dollars. Over the next 10 years, revenue plummeted in half.  

While Apple launched the iTunes store, allowing people to legally purchase music, profits failed to fully recover. 

“The solution to the problem was still pretty tough on the industry, because now they’re selling 99-cent singles instead of $20 albums,” said Brett Danaher, a data scientist and associate professor of economics and management science at Chapman University. 

The business model got flipped on its head. From 1996 to 2003, the average price for a concert skyrocketed by 82%, while the Consumer Price Index increased by 17%. 

“Concerts are the primary profit center, and recordings oftentimes are a means of promoting the concerts themselves,” Budnick said. 

So artists and their teams are actually one of the main drivers behind higher ticket prices, and popular touring artists can end up taking home 90% of ticket revenues, he said. 

While some select musicians make millions from touring, they do have an entire ecosystem they need to support. Music subscription services will only net them a fraction of a penny for a stream. And last year, recorded music revenue amounted to $17.1 billion , an increase from last year but a huge departure from the industry’s glory days. 

The cost of producing shows has gone up, which gets baked into the cost of a ticket, said Serona Elton, professor of music industry at the University of Miami. 

Some artists have very complicated shows, with movable sets, pyrotechnics, high-wire harnesses and LED screens, Elton said. And as production complexity increases, so do labor costs. You need highly-skilled people to set up these “technical marvels,” she said. 

COVID-19 stay-at-home orders also created pent-up demand for live shows, leading consumers to start “revenge spending” on tickets.   

Many artists still do sell cheap tickets, but the biggest artists are able to charge ever increasing prices. This is what Danaher calls “superstar effects.” He said there’s a greater concentration of interest in music from the very top artists, so the concert tickets for these mega stars are rising higher than the rate of inflation. 

“The guys you’ve never heard of were 10 bucks, and U2 was 60 bucks. And now the guys you’ve never heard of are 20 bucks, but U2 is 400 bucks,” Danaher said. 

The role of StubHub and Ticketmaster

Prices have also gone up thanks to the rise of ticket reselling companies, like StubHub, which was founded in 2000, Budnick said. Scalpers are gobbling up tickets, making them scarcer, which then puts upward pressure on their price on the primary and secondary market.

Ticketmaster’s dynamic pricing model exacerbates this phenomenon by allowing the price of seats to change in real time based on demand, Budnick said. Even though ticket prices on the secondary can be artificially inflated, artist managers and agents might decide these are the true market value of these tickets, Budnick said. 

As a result, they might ask for a larger guarantee from the promoter the next time they sell tickets, causing “prices to go up a notch in the long run,” Budnick explained. 

Resale tickets for the “Springsteen on Broaway” tour back in 2017 went as high as $10,000 even though retail prices ranged from $75 to $850. Tickets for Taylor Swift’s “The Eras Tour” in Inglewood sold for between $49 and $449 on the primary market, but reached up to $11,000 on StubHub. Some resellers say they’ve even been able to sell Swift tickets for $20,000.

Ticket service fees are also higher, and Ticketmaster can charge around 35% of the ticket’s face value or more, Budnick said. 

Ticketron, a platform that existed from the mid 1960s to the early 1990s until it was acquired by Ticketmaster, charged customers a small service fee, Budnick said. Before 1982, the fee was $1 or less, Budnick added. 

Ticketmaster changed the game after Fred Rosen took over as CEO of the company in 1982. He struck business deals with venues that allowed them to share those service fees, Budnick said. 

“Under the Ticketmaster model, fees immediately jumped, often more than doubling … to ensure that Ticketmaster would take home more profit and the venues received a healthy sum as well,” Budnick said. Ticketmaster was an upstart at the time, and wanted to gain market share by making its clients (the venues) happy, Budnick said. 

“Ticketmaster would get an exclusive right to sell all the tickets in the venue. And in exchange for that right not to share inventory, but to exclusively sell them all, Ticketmaster would give the venue a signing bonus, and would oftentimes advance money against service fees,” Budnick said. 

That is still the company’s business model today, Budnick said. “Some of those fees will go to the building, some of those fees will go to the promoter, some of those fees will go to Ticketmaster,” Budnick said.

Will prices ever go down?

The concert space might succumb to the same fate as recorded music did after the ‘90s, Danaher said. Virtual-reality technology is improving, and some artists are now offering VR concerts . Danaher said he thinks that prices will decline as more and more concerts become digitized and people pirate these recorded events.

But before VR technology potentially changes the live music industry forever, the federal government and state lawmakers are trying to use legal remedies to combat high ticket prices.

The Justice Department is trying to break up Live Nation and Ticketmaster to accomplish that goal, but experts are skeptical. While some of the service fees you pay go to Ticketmaster, it does not determine the face value of the ticket, Budnick pointed out. 

Regulating the secondary ticket market could make a difference, Budnick said. 

Minnesota enacted a series of reforms in May that will require sellers to disclose the full price of the ticket, including fees and charges; prohibit people from trying to sell multiple copies of one ticket; and ban resellers from selling tickets before they’re actually available. Maryland passed a similar bill that month. 

We’ll never go back to the days of 1976 concert ticket prices. But Budnick thinks actions like these could provide consumers with some financial relief. 

In the meantime, artists are finding ways to make their concerts more accessible to their fans (while also gaining a new revenue stream). Swift struck a deal with AMC to debut “The Eras Tour” on the big screen. And a new Bruce Springsteen documentary of his world tour is coming out this October. 

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Blessd & Ryan Castro Unveil Joint Ay Bendito Ghetto Tour: ‘There’s No Ego, Only Union’

"This has never happened in Colombia … two urban artists touring together," Castro says.

By Jessica Roiz

Jessica Roiz

Assistant Editor, Latin

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Blessd and Ryan Castro — two of Colombia’s breakthrough urban stars — are hitting the road together in 2024, Billboard can exclusively announce.

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“This has never happened in Colombia … two urban artists touring together,” Castro adds. “There’s a lot of ego in Colombia, but we have the fortune of being the first ones, and be an example for the new generation.” 

The two former Billboard Latin Artist on the Rise musicians did a joint concert in Colombia in 2022, where Blessd performed his show, then Castro, and it ended with the two singing their various collaborations together. They plan on doing a similar show for the tour, where they also hope to invite special guests and sing their respective bangers such as “Jordan” and “Medallo.”

“The best part is that we’re going to have fun and demonstrate that there’s no ego, only union among the new generation,” Blessd notes. “We have very high expectations because we know what we’re capable of. We know we’re going to kick a– and represent our flag, how we do on the daily with our individual careers.” 

Blessd is currently making the rounds with his Ovy on the Drums-produced single “Mirame” and joint EP with Maluma, 1 OF 1 . Castro is promoting his debut studio album, El Cantante del Ghetto, and “El Ritmo Que Nos Une,” which has become Colombia’s official anthem during the 2024 Copa America.

Pre-sale tickets for the ¡Ay Bendito Ghetto! Tour go on sale at 10 a.m. local time on July 10 with thecode BENDITOGHETTO. General tickets go on sale Friday, July 12. Ticketing information is here ; see the full list of concert dates below

The “Ay Bendito Ghetto” tour is brought to the U.S. by Globalatino Music Partners/Cigol Music/Dímelo Jara Company in representation of Blessd and AWOO Corp/WK Records/BC Management in representation of Ryan Castro.

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Paris 2024 Olympics: UK Sport expects Team GB to win at least 50 medals and top-five finish in medal table

327 athletes set to compete for team gb in paris this summer, fewer than appeared at the tokyo olympics; more women than men will represent team gb for the second successive games; olympics runs from july 26 to august 11.

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UK Sport, the body responsible for distributing public money to Olympic sports and their athletes, has said it expects Team GB to win at least 50 medals at Paris 2024.

However, that is the minimum return for Team GB's athletes. More medals would be welcome and realistically are expected. A medal range of between 50 to 70 medals has been set, with an expectation that a third of those will be gold.

UK Sport wants Team GB to finish in the top five in the medal table with their own 'relative table' currently placing them as finishing fourth only behind the USA, China and Japan. That finish would place Team GB above hosts France.

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A whole lot of world records are about to be smashed at #Paris2024 ! 👀🍿 pic.twitter.com/xJTBvUEAoG — The Olympic Games (@Olympics) July 5, 2024

The range isn't a surprise or over-optimistic as Team GB have consistently won in excess of 50 medals since the Beijing Games of 2008. In China, they won 51 medals. At London 2012 Team GB won 65 medals, in 2016 at Rio the team won 67 medals and at the delayed Tokyo Games won 64 medals and came fourth in the overall medal table.

Team GB Chef d'Mission Mark England confirmed that the Team for Paris 2024 will comprise of 327 athletes, of which 174 will be female and 153 male.

The British team will have more women than men for the second successive Olympic Games, while there are fewer athletes in total selected than at Tokyo due to the failure to qualify a women's football team and a men's rugby sevens team.

England has personally handed invitations to approximately 90 per cent of the team, he's written to golfers Matt Fitzpatrick and Tommy Fleetwood who haven't been able to return to the UK since their selection due to their PGA Tour schedule.

England, who is the Head of the Team in Paris, has also allayed fears of water quality in the Rover Seine which could result in the Open Water swimming and Triathlon events being moved. He said he had been privy to recent updates from Paris 2024 organisers that the quality of the water was now at and above minimum safety levels.

UK Sport is confident that Team GB will succeed in Paris as the Team boasts 41 current World Champions across Olympic disciplines.

Dame Katherine Grainger UK Sport Chair said: "Paris offers the hugely exciting prospect of our brilliant British athletes competing on our doorstep. It's also the first Games on a European time zone since London 2012, and I have no doubt that the British public will seize the moment to unite and cheer our incredible athletes to victory.

"In recent years we've also seen some of our most successful athletes utilise their sporting platform to drive societal change on issues ranging from the environment to LGBTQ+ rights to mental health, to female body image, and so much more.

"Chasing the dream of winning an Olympic or Paralympic title is incredibly tough, so I'm especially proud of those who decide to go a step further and use their sporting success to make a difference in society."

Dr Kate Baker, UK Sport Director of Performance added : "We want to continue our streak of top five Olympic medal table finishes, but that won't be easy. However, we've built a world-class system with brilliant people which has been fantastically well supported.

"A compressed three-year cycle has also presented plenty of challenges but the coaches and support staff working in the National Governing Bodies have wrapped incredible support around their athletes.

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UK Sport also set Medal Ranges for Paralympics GB who will compete in Paris later this summer, the team is expected to win a minimum of 100 medals within a range of 100 to 140 medals at the Paralympics.

For the second Games running, UK Sport is not making public medal target for each individual sport. Up to Rio 2016 every sport that Team GB competed in was set its own medal target, but it's felt that doing so would place undue pressure on the athletes. UK Sport did confirm that privately each sport has set its own internal targets for Paris 2024.

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Bankers wary despite jump in US corporate fundraising

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Harriet Clarfelt and Nicholas Megaw in New York

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.

US corporate fundraising picked up sharply in the first half of 2024, but bankers are growing increasingly cautious over whether the revival will continue as uncertainty over the presidential election and the timing of interest rate cuts casts a shadow over the rest of the year.

Fundraising activity jumped in the first half of 2024, with borrowing in US high-grade and junk-rated debt markets up almost 50 per cent to $1.3tn, according to PitchBook LCD. Fundraising through initial public offerings jumped 80 per cent to almost $20bn, according to Dealogic.

But bankers say that part of that activity was driven by companies pulling forward their financings in order to avoid potential volatility later in the year, and some are not convinced that it represents a return to more normal conditions.

“Activity levels are going to be fairly muted for the rest of the year,” said Richard Zogheb, Citigroup’s head of global debt capital markets, pointing to above-target inflation, rates not falling until later this year and the election as factors.

“We’re going to be chasing anything and everything [in terms of deals] that we think has any chance of getting across the finish line,” he added.

Mark Lynagh, global head of investment grade finance at BNP Paribas, said that while there would be “good windows of activity” in the second half, he expected volumes to be lower, although he added: “I don’t think things are going to stop, absolutely not.”

Activity in public credit and equity markets — a critical driver of investment banks’ revenues — dropped precipitously when the Federal Reserve began raising rates in 2022. IPO volumes fell by more than 90 per cent in 2022 from the previous year, while corporate debt issuance fell by almost 40 per cent. Junk-rated bond and loan issuance dropped almost 70 per cent, although high-grade borrowing, which benefits from more consistent access to funding, was more resilient.

The rebound in borrowing this year has been helped by strong investor demand, which has allowed companies to borrow at relatively cheap premiums above benchmark government bonds, even as the Fed held its benchmark interest rate at a 23-year high. Investors have been keen to lock in yields before the central bank begins to cut rates, expected later this year.

Among high-grade bond deals in recent months is a $10bn sale by Home Depot to help fund its acquisition of building products distributor SRS Distribution, and a $15bn issuance by pharma company AbbVie in February to help finance its purchases of ImmunoGen and Cerevel.

However, in low-grade debt markets much of the recent issuance has been done to refinance existing debt, rather than new borrowing for mergers and acquisitions.

While activity was “definitely” higher, said Citigroup’s Zogheb, “We’re comparing ourselves to ridiculously low volume periods. A small pick-up versus incredibly depressed activity levels in 2022 and 2023 is not what we were hoping for, and not what will sustain the kind of issuance volume we need.

“We cheer each one of those [deals that have happened], but they’re few and far between.”

In equity markets, meanwhile, there have been few of the high-profile deals by fast-growing tech companies that dominated the IPO landscape before the recent downturn, but there has been a steady stream of share sales, including billion-dollar offerings from cruise operator Viking, Arc’teryx owner Amer Sports and safety testing group UL Solutions. Follow-on share sales by listed companies climbed almost 40 per cent in the first half to $75bn compared with a year earlier, according to Dealogic.

Banks have earned roughly $3.8bn on US equity deals so far this year, according to Dealogic. If that rate were to continue in the second half, full-year revenues would exceed the pre-coronavirus pandemic average.

“The overall fee pools [earned by banks] are exceeding the expectations that most would have had entering 2024,” said Jesse Mark, global head of equity capital markets at Jefferies.

But, as with the bond market, recent volumes have been boosted by companies keen to complete deals early, say bankers.

The second half is expected to start with a bang, with warehouse operator Lineage due to list in July in the largest IPO of the year to date. Mark expects a busy period of follow-on equity sales starting in mid-July, once companies have reported their second-quarter earnings. Bankers are also hopeful of a handful of listings in September — traditionally a busy time of year for IPOs.

However, the window for both IPOs and follow-on sales is likely to be shortened by the election in November, while huge swings in market expectations of when and how quickly the Fed cut rates has made it difficult for IPO candidates to confidently forecast their future earnings.

“One thing we do know is the election will be distracting,” said Jill Ford, Wells Fargo’s co-head of equity capital markets. “There will be some [IPOs] in September,” she added, “but many people will wait until early next year.”

Others too are already looking past a tough second half to 2025.

“We’ve steadily built some progress,” said a senior IPO banker at one of the largest Wall Street banks. “But a ‘normalised’ . . . IPO market? We’re not there yet. There’s a decent chance we’re not there until next year.”

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