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Top 100 Luxury Travel Influencers in 2024

• Christina Haisfield
• Kate McCulley
• Clint Johnston
• Murad Osmann
• Kiersten Rich
• Tiffany Dowd
• Nancy Besharah
• Katherine Dillon
• Kristin Luna
• Naomi Jane Adams
• Hannah & Nick
• Christina Tan
• Loïc Lagarde
• Jack Morris
• Lauren Bullen
• Tara Whiteman
• Lucy Rose Laucht
• Georgia Hopkins
• Sarah Anderson
• Jørgen Øyehaug
• Natasha Danielle
• Mikhail “Mikki” Tenazas
• Jessica Parry Valentine
• Torey Beerman
• Tim and Fin
• Michelle Gonzalez
• André De Mello

Luxury Travel Influencers

Here are Top 100 Luxury Travel Influencers

1. Christina Haisfield

2. Kate McCulley

3. Eric Stoen

4. Clint Johnston

5. Murad Osmann

6. Kiersten Rich

7. Johnny Jet

8. Tiffany Dowd

9. Dave & Deb

10. Nancy Besharah

11. Katherine Dillon

12. Kristin Luna

13. Naomi Jane Adams

14. Hannah & Nick

15. Christina Tan

16. Loïc Lagarde

17. Jack Morris

18. Lauren Bullen

19. Tara Whiteman

20. Lucy Rose Laucht

21. Georgia Hopkins

22. Sarah Anderson

23. Jørgen Øyehaug

24. Natasha Danielle

25. Mikhail “Mikki” Tenazas

26. Jessica Parry Valentine

27. Torey Beerman

28. Tim and Fin

29. Michelle Gonzalez

30. André De Mello

• travel Instagram Influencers
• Couple Travel Influencers
• Male Travel Influencers
• Black Travel Influencers
• Group Travel Instagram Influencers

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Top 35 Travel Influencers in the U.S.

Top Adventure Travel Influencers U.S.

Top luxury travel influencers u.s., top youtube travel influencers u.s., top instagram travel influencers u.s., top tiktok travel influencers u.s., why work with the best travel influencers in the u.s..

Influencer marketing has become an indispensable tool for travel brands, enabling them to reach new audiences, enhance brand recognition, and boost conversions.

While traditional branded posts have their place, a whopping 60% of brands collaborate with a minimum of 10 influencers for their campaigns, driven by the pursuit of more followers, increased engagement, and higher conversion rates.

By partnering with the right influencers, travel businesses can tap into their vast and highly engaged audiences, attracting new customers and nurturing brand loyalty.

The Social Shepherd ’s list of the top 35 travel influencers in the U.S. is designed to give you insights into social media followers, relevance, and content quality.

And, since an impressive 49% of Americans are gearing up for more travel adventures this year, there is no time like the present to market your services with the right travel influencers.

So, if you aim to bolster your brand's travel presence or reach fresh audiences, these influencers offer an excellent starting point for your journey.

1. Eric Stoen

@travelbabbo

Instagram: 378K followers

Meet Eric Stoen, a renowned figure in the world of adventure travel. With an impressive list of accolades to his name, he's truly a force to be reckoned with. Forbes ranks him as the world's fourth most influential traveler, and Fodor's hails him as the world's best family traveler. Eric's travel escapades know no bounds, as he's set to conquer all seven continents in 2023.

An ambassador for Unbound Merino, G1G, and AFAR, Eric's journey into the travel sphere was a natural evolution. Formerly employed in healthcare, his not-so-secret addiction to exploring the world led him to share his family trips on Facebook, aiming to inspire others to embark on their adventures.

In 2014, he took the plunge, leaving his job to establish a family travel blog, igniting the wanderlust of countless more. Eric's achievements include the Society of American Travel Writers (SATW) Bronze Photographer of the Year 2022 and the Feedspot #3 Luxury Travel Influencer for 2023.

2. Renee Hahnel

@reneeroaming

Instagram: 894K followers

Introducing Renee Hahnel, the spirited soul behind Renee Roaming. Hailing from Australia but now rooted in Seattle, Renee is a dedicated advocate for outdoor exploration and adventure. Her mission is clear: to motivate travelers and thrill-seekers to lead a life filled with intention, cherishing experiences over possessions.

Above all, she strives to spread the message of joy in exploring our beautiful world. Renee's passion shines through in her book, "Roaming America," and her photo preset collection, alongside her travel and outdoor guides. Her story is an inspiration for all those yearning to embrace the wonders of our planet.

3. Lauren Gay

@outdoorsydiva

Instagram: 41.1K followers

Lauren Gay is a dynamic figure in the travel and outdoor adventure scene. As a versatile blogger, podcaster, and TV travel expert, she wields her influence to empower Black women through travel and outdoor recreation. Based in Tampa, Florida, Lauren is not only an enthusiastic adventurer but also an advocate for diversity and inclusion in these domains.

Her work extends to crafting captivating digital media campaigns that promote travel destinations, attractions, and activities. Additionally, she is a sought-after public speaker, focusing on discussions related to diversity and inclusion within outdoor recreation and adventure travel.

4. Brayden Hall

@braybraywoowoo

Instagram: 460K followers

Meet Brayden Hall, a nomadic photographer with a penchant for chasing the perfect burrito while roamin' in his trusty truck camper. Splitting his time between Seattle and Vancouver, Brayden is a lifestyle, adventure, and travel photographer driven by an unquenchable thirst for exploration.

His journey began in 2014, embarking on a six-month backpacking odyssey through Latin America, where he discovered his twin passions for travel and photography.

Hailing from the stunning landscapes of British Columbia, Canada, Brayden's unique talent lies in seamlessly blending outdoor lifestyles with picturesque landscapes. He's worked with esteemed brands like Google, The North Face, Hyundai, and Airbnb.

Brayden's storytelling comes to life through striking imagery, often captured in challenging and remote locations.

5. Zenovia Stephens

@blackadventurecrew

Instagram: 13.4K followers

Zenovia Stephens is on a mission to inspire black families through outdoor adventures and travel. Based in Alabama, she's not just a wife and mother but also the founder of Black Kids Adventures, Inc., a non-profit organization dedicated to empowering children. Together with her college sweetheart, she's raising three sons to be bold, courageous, and ready to tackle life's challenges.

Zenovia's journey from a stay-at-home mom to a work-from-home mom has always been guided by her and her husband's beliefs and values. They instill in their family a foundation of creativity, exploration, exposure, and adventure. Zenovia's message is clear: Don't wait for far-off destinations to find adventure; embrace the adventure in your own surroundings and live for today.

6. Nathanael Billings

@nathanaelbillings

Instagram: 159K followers

Nathanael Billings, the outdoor photographer extraordinaire, hails from Seattle, Washington. Over the past decade, he's embarked on adventures across the globe, following his passion for exploration. His photographic journey began while documenting his travels during a year-long adventure in Australia.

Whether a quick escapade to Washington's Alpine Lakes Wilderness Area or an extended expedition through Alaska's rugged Talkeetna Mountain Range, Nathanael is always ready for the next adventure. His extensive portfolio includes notable clients like Visit California, Tourism South Dakota, REI, Eddie Bauer, Big Agnes, Mazda, Barbour, Budweiser, and many more. His lens captures the essence of the great outdoors and showcases the beauty of nature in all its glory.

7. Kyana Miner

@blackadventuremom

Instagram: 31.2K followers

Kyana Miner is fueled by her passions for life, travel, family, and adventure. Her mission is to share her family's escapades with the world, inspiring other families to embark on remarkable journeys across the globe. She's appeared on Good Morning America, showcasing her expertise.

Based in Colorado, Kyana and her family have embraced the mountainous landscapes and natural beauty of the region. They've traversed the U.S. and explored the far reaches of the world. Her Instagram page shows gorgeous photos of their awe-inspiring trips, including Yellowstone's geothermal wonders and the snow-capped splendor of Breckenridge. Beyond her adventures, Kyana offers businesses valuable insights on leveraging Instagram to attract customers, brands, and media attention.

8. Jhamil Bader

@jhamilbader

Instagram: 110k followers

Meet Jhamil Bader, your friendly neighborhood nature lover and a seasoned expert in the social media landscape. With over seven years of experience in the social space, he has honed his skills in content creation, platform building, and brand development. He's your go-to guide for navigating the complexities of social media, website creation, brand deals, sales pitches, and content creation.

Jhamil focuses on helping businesses establish their brand identity, streamline their workflow, and maintain their unique voice and ethos. With a knack for identifying and solving challenges in the creator business, he possesses a deep understanding of social trends and how to tailor them to suit your audience. If you're ready to take your brand to the next level, Jhamil is a trusted partner on this exciting journey.

9. Kait VanHoff

@kaitvanhoff

Instagram: 102K followers

Kait VanHoff is a passionate advocate for intentional living, deeply rooted in outdoor adventure and travel. She extends her mission to empower women worldwide through her digital fitness studio and inspiring global retreats. With over ten retreats hosted in exotic locations from Bali to Hawaii, Kait has played a significant role in helping women embrace more intentional, adventurous, and revitalized lives.

Her journey is one she cherishes daily, living her dream of fostering intentional time spent in the great outdoors. Kait founded Live Revitalize and has garnered support from acclaimed brands like CamelBak and Backcountry, further amplifying her commitment to this transformative lifestyle.

10. Sarah Royall

Instagram: 572k followers

Sarah Royall brings joy and inspiration to the world of luxury travel. With a mission to empower others to live their best lives consciously, she shares her insights on travel, life, sustainability, and wellness. Sarah's escapades have taken her to enchanting destinations like South Africa, Doha, Amalfi, Sicilia, Corfu, and beyond.

As an award-winning luxury travel creator, she's a true connoisseur of opulent adventures. Sarah's passion extends to preserving our oceans, making her a dedicated environmental advocate. Her travel repertoire combines luxury, adventure, and sustainability, creating a harmonious blend that captivates and motivates her audience.

11. Catarina Mello

@professionaltraveler

Instagram: 643k followers

Catarina Mello is your go-to guide for the world of luxury travel and breathtaking destinations. With a background at Google and features in prestigious publications like Business Insider, Forbes, and The Wall Street Journal, she's a recognized influencer in her own right.

Catarina's mission is to help fellow creators forge successful influencer careers. She excels in building brands, cultivating engaged audiences, and creating content that ignites passion. Her expertise extends to securing partnerships with dream brands, allowing influencers to lead a fulfilling life while getting paid for doing what they love. Catarina is a true influencer mentor, empowering others to thrive in the industry.

12. Christina Haisfield

@jetsetchristina

Instagram: 101k followers

Christina Haisfield, the creative force behind Jetset Christina, is not your average luxury travel blogger. Born and raised in California, she's turned her love for beautiful places, fine wine, and swimwear into a captivating resource with over 2 million devoted readers. Based in Charleston, South Carolina, Christina's journey started in 2012, offering honest travel and lifestyle advice.

Featured as the #1 luxury travel Instagram influencer by Travel & Leisure, she's explored 61 countries and partnered with top-tier brands, creating an ever-growing Jetsetter community. Christina's background in digital and brand marketing, including her role at Google, ensures authentic and valuable recommendations for her audience and high ROI for brands. She ranked as the #1 top-performing influencer for Revolve Clothing Boutique in 2022.

13. Angie Villa

@missangievilla

Instagram: 549k followers

Angie Villa is a prominent luxury travel content creator with an active following on Instagram and TikTok. She and her partner embarked on a transformative journey by shedding material possessions to explore the world. Starting with modest stays and treating them as media opportunities, their experiences not only enriched their knowledge but also forged a remarkable content portfolio. As their business expanded, they invested in superior equipment to improve their content quality.

Working with over 200 of the world's top luxury hotels and resorts, Angie gained unparalleled expertise in the luxury travel industry. Their success led to numerous inquiries from followers seeking advice on traveling and content creation, inspiring the creation of The Creator Retreat, a platform to mentor individuals in achieving social media success.

14. Michelle

@michutravel

Instagram: 421k followers

Michelle, a passionate travel content creator, is utterly captivated by pristine islands, stunning beaches, and mesmerizing sunsets. Her heart melts for delectable cuisine and adorable puppies. Her journeys have taken her to idyllic destinations like Bora Bora, Antarctica, Alila Maldives, Maamunagau, Dhigali, and more.

Michelle's love affair with the Maldives began in 2004, and she's since explored over 40 island resorts in the archipelago. Her extensive expertise and collaborations with trusted brands have enabled her to offer competitive pricing for many fantastic resorts. With a proven track record of helping others plan their dream Maldives vacations, Michelle is a reliable guide for those seeking an unforgettable island escape.

15. Jeremy Flores

@jeremyaustiin

Instagram: 762k followers

Jeremy Flores, a prominent figure in the luxury travel content creation space, is the partner to Angie Villa. With a staggering 1.6 million TikTok followers and 762,000 Instagram followers, he has made a substantial impact on the social media landscape.

His travels have led him to enchanting destinations such as Crete, Milan, Lake Como, Croatia, Paros, Bodrum, and many more. Jeremy's ability to bring these exquisite locations to life through his content has solidified his status as a leading luxury travel influencer, offering his audience a front-row seat to some of the world's most captivating destinations.

@darling_traveler

Instagram: 139k followers

Kathy, a luxury #TravelGirl hailing from the bustling streets of NYC, is a dedicated source of inspiration for travelers worldwide. Her Instagram feed serves as a visual diary of her globe-trotting adventures, taking her audience on virtual journeys to picturesque destinations like Siena, Italy, the enchanting streets of Mykonos, Greece, the historic wonders of Mostar in Bosnia and Herzegovina, the stunning cityscape of Dubrovnik, Croatia, and the tropical paradise of Key West, Florida.

With a keen eye for luxury travel, Kathy's vibrant posts and stories kindle wanderlust and encourage her followers to explore the world's most beautiful corners.

17. Eric & Allison Bieller

@Theendlessadventure

YouTube: 587k subscribers

Meet the dynamic duo, Eric and Allison Bieller, a wanderlust-driven travel couple who embarked on a quest to uncover the world's most fascinating places and delectable cuisines. They've traded the security of steady paychecks and a permanent home for a life of exploration and adventure, a journey they eagerly share with their YouTube audience.

With new travel videos uploaded every Monday, Wednesday, and Friday around 1 PM CST, they invite viewers to join them in pursuing adventure. Don't miss a moment of their globetrotting escapades – subscribe to their channel and journey alongside Eric and Allison as they traverse the planet's wonders.

18. Renata Pereira

@RenataPereiraTV

YouTube: 299k subscribers

Renata Pereira is a go-to source for travel inspiration. Her YouTube channel features some of the finest travel videos and advice on navigating the globe. Renata's travels provide a firsthand look at the digital nomad lifestyle, exploring destinations that may well be on your bucket list.

As full-time travelers, her channel offers glimpses of global adventures, road trips, and the daily thrills of life on the move. Questions and comments are always welcome on her videos and social profiles. Renata's channel is a treasure trove of the best places to explore, and she shares fresh videos from her travels every Saturday or Sunday. Plus, with titles, descriptions, and subtitles available in over 50 languages, her content is accessible to a diverse global audience. Your support is truly appreciated as she continues to bring the world to her viewers.

19. Travel Ruby

@TravelRuby

YouTube: 276k subscribers

Travel Ruby is the ultimate guide to all things Vegas. This YouTube channel covers a comprehensive range of topics, including free activities, tips to avoid scams and rip-offs, advice on where to stay, and money-saving strategies for your trip to the vibrant city.

Whether you're advertising for seasoned Vegas visitors or first-time travelers, Travel Ruby's insights and advice can enhance their Sin City experience (and create awareness for your brand). From hidden gems to practical advice, this channel offers valuable information to make the most of Las Vegas adventures, ensuring visits are not only memorable but also cost-effective.

20. Jay Jay Maniquis

YouTube: 101k subscribers

Join Travel Host Jay Jay Maniquis on an exciting journey with Jaycation! As he explores the world, followers can discover local cultures, uncover invaluable travel recommendations, and immerse themselves in his experiences with local cuisine, restaurants, and traditions. Jay Jay's vacation tips ensure travelers are well-prepared for their adventure.

From in-depth insights about San Diego, California, to the vibrant city of Barcelona, Spain, in "Filicanish," Jaycation offers a feast of content covering food, travel tips, recommendations, and more. Venture beyond to cities like Las Vegas, Los Angeles, Manila, the Philippines, and more.

21. Ian & Ana Ryan

@ian.and.ana.

YouTube: 253k subscribers

Meet Ian and Ana Ryan, the adventurous couple behind The Other Side Vlog, a dynamic YouTube channel. Their journey is a testament to their unwavering dedication to exploring the world. Amid the challenges posed by the pandemic, they boldly decided to embark on a cross-country van life adventure, currently living on the road.

Their content spans a variety of topics, from van life insights to travel guides and glimpses into their daily lives. For businesses in the travel industry looking to collaborate with seasoned influencers, Ian and Ana offer a compelling platform to showcase their offerings and elevate their brand presence through the lens of an extraordinary journey.

22. Jacob Moon

@moonmountainman

Instagram: 533k followers

Jacob Moon, a versatile digital creator and storyteller based in Utah, embarked on his extraordinary journey after graduating in Nursing. His life-changing experience on his first mountain hike, combined with a newfound love for photography, ignited a profound passion for the outdoors. This led him to Instagram in 2016, quickly amassing followers and new opportunities.

A year later, he left nursing to pursue photography full-time, evolving his career into photography, social media influence, videography, writing, public speaking, modeling, acting, and adventure leadership. Jacob's diverse skills span mountain climbing, backpacking, packrafting, and more. He often shares these adventures with his family, making him an enticing influencer for businesses seeking a multifaceted perspective on extraordinary experiences.

23. Jess Dales

@jess.wandering

Instagram: 944k followers

Jess Dales, a Seattle-based photographer, has a keen eye for life's small wonders that make it truly grand. Her passion for travel, hiking, and gear is evident in her blog, Jess Wandering. Through captivating stories, she unveils bucket-list destinations and off-the-beaten-path experiences worldwide.

Some of her featured blog posts include guides to cozy Pacific Northwest cabins for rent, the best camping spots in Yosemite, and an ultimate beginner's guide to backpacking. Jess Dales' blog is a spectacular find for travel enthusiasts seeking inspiration, information, and guidance on making unforgettable journeys near and far.

24. Savannah

@savannah.somewhere

Instagram: 357k followers

Meet Savannah, the adventurous soul behind "Adventures with Luna." Based in Seattle and a flight attendant by profession, she's on a mission to inspire others to embrace the great outdoors. With her trusty companion, Luna the dog, by her side, she shares her passion for backpacking, love for fantasy books, fascination with turquoise waters, and a penchant for pondering life's mysteries.

Her shared adventures span across breathtaking destinations like Colorado, Utah, Idaho, Washington, Oregon, Algarve, Madeira, and many more. Savannah's feed is an invitation to explore, connecting with fellow nature enthusiasts and wanderers.

25. Bree Rose

Instagram: 488k followers

Bree Rose, the intrepid traveler, bought a one-way ticket to South America in 2018 and never looked back. Her journey began with a dream of full-time travel and has since transformed into a remarkable reality. Overcoming obstacles and building an impressive portfolio, she is now a dedicated full-time traveler and photographer.

She invites you to accompany her as she embarks on backpacking adventures around the world, capturing her travels to inspire others never to cease pursuing their dreams. Her journey is a testament to the power of determination and a source of motivation for those seeking to follow their own path of wanderlust and exploration.

26. Kelsey Johnson

@heykelseyj

Instagram: 216k followers

Kelsey Johnson, a Seattle-based photographer and model, defies conventions with her vibrant, ginger-haired spirit. As a Canon USA creator, she blends creative photography and travel to craft captivating visual narratives. In 2018, Kelsey bravely left her 9-to-5 job at a PR agency to embark on a full-time world-travel adventure. Her wild expeditions to distant lands are beautifully immortalized through her lens.

What began as a hiatus from the traditional "real job" quickly became a thriving entrepreneurial career. Today, Kelsey is a versatile lifestyle and travel content creator, commercial photographer, model, on-camera talent, podcaster, and online educator. Her unwavering passion lies in storytelling, fostering community, and nurturing creativity.

27. Claire & Peter

@claireandpeter

Instagram: 328k followers

Claire and Peter, the adventurous duo hailing from North Carolina, took a gap year to travel and then decided to extend it indefinitely. In March 2022, they left their corporate jobs armed with $45,000, determined to explore the world for a year. Their inaugural year saw them visit 19 countries across four continents, igniting a passion for adventure that kept them going.

As their global journey continues, they meticulously track their experiences and expenditures, sharing it all to inspire, guide, and empower others in their travel dreams. Claire and Peter's story inspires those who yearn to break free from the corporate grind and explore the world.

28. Melissa Miller

@miss.rover

Instagram: 112k followers

Melissa Miller, a Pacific Northwest content creator based in Portland, Oregon, is a passionate advocate for adventure travel. Balancing her life with part-time van living, she embarked on her journey as an adventurer and guide. Her initial travels and hikes left her seeking inspiration and information, leading her to challenge the exclusivity of travel platforms.

Travel blogs were big in her quest for extraordinary destinations and essential hiking insights, like the Leave No Trace Principles. Melissa's commitment to making travel more accessible shines through her inspirational content, encouraging others to embark on memorable journeys while fostering her own dreams of exploration.

29. Samantha McClendon

@sammcclendon

Instagram: 116k followers

Samantha McClendon, a versatile digital creator, curates bucket list-worthy travel experiences, highlights luxury hotels, and offers lifestyle inspiration through her online presence. As the host of girls' group trips under the banner of Scout Escapes, Samantha creates memorable journeys for fellow travelers.

She also brings her expertise to the luxury travel advisory sphere, working with Avenue Two Travel and Virtuoso Ltd. Samantha has a commitment to providing inspiration, travel recommendations, and top-tier experiences, whether it's through her digital content or as a luxury travel advisor.

30. Quin Gable

TikTok: 1.1MM followers

Quin Gable, accompanied by her feline companions, Atlas and Otto, shares her passion for hiking and travel on TikTok. Her unique twist on van life with cats and her whimsical cat dress-up adventures add a charming and relatable aspect to her travel content.

Whether she's exploring the great outdoors or embarking on adventures, Quin's TikTok channel showcases her love for both travel and her adorable cats, creating a delightful and engaging experience for her audience.

31. Trent & Sarah Anderson

@riotravelers

TikTok: 706k followers

Meet Trent and Sarah Anderson, known as RioTravelers, an adventure travel couple who excel in crafting short-form video content on platforms like TikTok and Reels. As passionate storytellers, they embark on global adventures, curating the finest bucket list experiences to present to their audience.

Their collaborative spirit extends to working with brands to create captivating content for their own accounts and businesses, delivering tailor-made solutions that align perfectly with the brand's essence and message. Trent and Sarah bring their enthusiasm and creativity to every destination they explore, making them a perfect choice for travel brands seeking impactful influencer collaborations.

32. Annie Jiang

@goanniewhere

TikTok: 87.7k followers

Meet Annie Jiang, a travel enthusiast based in Atlanta, Georgia, who serves as your guide to uncovering hidden gems and must-visit travel destinations across the USA. Annie's journey, rooted in her Chinese heritage and American upbringing, resonates deeply with her Southern roots. With an unwavering passion for travel, she shares comprehensive travel guides and invaluable tips to empower others to explore the world.

Her love for history inspired her wanderlust, propelling her to visit sites she had previously only read about. Annie embarked on her first travel adventure during a study abroad program in 2016, and her passion for exploration has continued to flourish, taking her to over 20 countries and across six continents.

33. Asya Olson

@asyatravels

TikTok: 66.6k followers

Asya Olson, a dedicated photographer and explorer, shares the beauty of California and beyond through her lens. Her journey in photography began long before the era of social media, with her passion taking root at the tender age of six when she received her first analog camera.

After relocating to California in 2018, Asya, alongside her husband Ben, embarked on a captivating journey across the U.S., capturing the inspirational sights they encountered. Her adeptness in collaborating with brands is evident in her ability to create tailored, unique content for each campaign. Asya welcomes engagement and the opportunity to collaborate on projects that resonate with her creative spirit.

34. Emily Krause

@amomexplores

TikTok: 94k followers

Emily Krause is a dedicated mother of four and a travel blogger. As an average family of six, they maintain a regular lifestyle with kids attending school and participating in extracurricular activities. However, their shared passion for travel knows no bounds. Emily's blog serves as a resource for families looking to maximize their travel experiences while accommodating school schedules.

She offers valuable insights on flying with babies, toddlers, and young children, road trip activities, vacation destinations suitable for families, and reviews of family-friendly hotels. Emily caters to both budget-conscious travelers and those looking to indulge in luxury family travel experiences, making her a valuable asset for travel brands.

35. Dev Walker

@walkwithdevwalker

TikTok: 389.3k followers

Meet Dev Walker, a 33-year-old finance risk analyst hailing from NYC, where he grew up from Coney Island, Brooklyn to Staten Island. While his earlier life had been city-centric, everything changed in 2015 after earning his master's degree and ending a long-term relationship. A trip to Miami with his sister ignited a newfound passion for travel and exploration.

Dev's videos are a go-to resource for those with travel questions, misconceptions, and curiosities. He shares insights on funding travel adventures and balancing work and life commitments. Travel has been instrumental in Dev's personal growth, providing invaluable lessons and self-discovery. Join him on his never-ending journey of exploration and self-growth – Walk With Dev Walker.

Collaborating with top travel influencers in the U.S. can be a game-changer for your brand. These influencers offer a powerful platform to connect with your target audience in an authentic and engaging way. From showcasing your travel destination to endorsing your products or services, influencers have a substantial reach and impact.

The benefits of partnering with travel influencers extend beyond their expansive reach. They provide a human touch to your brand, allowing for genuine, relatable content that resonates with potential customers. Their ability to craft compelling narratives and visually stunning content can elevate your brand's storytelling.

If you're looking for a top influencer marketing agency , contact us at The Social Shepherd.

We have a dedicated Influencer Marketing team that offers talent research, management, and strategy for various brands. By working with us, you can harness the immense potential of influencer marketing to help your brand grow.

Want to see other top influencers in the US? See from our list below:

• Top Beauty Influencers in the US
• Top Food Influencers in the US

Or maybe you're interested in the Top Travel Influencers in the UK?

• Top Travel Influencers in the UK

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Home Blog 40 Top Travel Influencers of the Year

40 Top Travel Influencers of the Year

From the world’s most stunning coastlines, rejuvenating getaways, and steamy colorful springs, to beautiful cityscapes and dreamy starry night skies – discover the world alongside these passionate travel influencers.

What more could your wanderlust need?

How about a dose of fashion-loving travel bloggers hopping to island festivals in style? Ice cream and summer-loving in the Maldives. Santorini in a cherry dress. Sunkissed holidaying in Hawaii. And under mystical waterfalls in a beautiful red dress.

This great lineup of adventurous travel influencers of the year is the perfect companion for all your destination planning and exploration around the world.

And in addition to that, (for all your brands) , these travel influencers are ready and keen to collab!

So if you need a stylish influencer (or two) with a tremendous passion for travel to jump on board your marketing campaign, then we have the perfect candidates for you!

Afluencer’s talent scouts have dug up some of the most passionate and stylish travel bloggers and content creators that will inspire all the wanderlust in you.

From spectacular travel destinations to stylish outfits, let’s take a look at what these fashionable travel influencers have to offer.

But first, here’s a sneak peek at every travel influencer and blogger that we will be featuring:

Colleen Roden – @colleen.travels

Tasha ryland – @tasharyland, lisa niver – @lisaniver.

• Crystal Gordan – @vanhalla_adventures

Ariele Rachel – @arielerachel

Eric gamble – @theblpblog, kailah fredette – @nowhereonearth, nicole baez – @motheranddaughterabroad, francislaine santos – @travelloverfran33, arner adventures – @arneradventures.

• Emily Bell – @emilyjbell_

Geeves – @realgirlreview

• Magdalena Lok – @magddelene

Melissa Jimenez – @delrosario.adventures

Anamaris hernandez – @anamarishl, jessica haynie – @jesslivingabroad, gian luca sgaggero – @viaggiaescopri, from colmar to the moon – @fromcolmartothemoon, jamison murray – @jamison_murray2, ruth rieckehoff – @tanama_tales, suzanne jones – @thetravelbunny, jackie mesa – @jackiemesa, ava roxanne – @spatravelgal, haley dasovich – @haleytakesontheworld, stefano cicchini – @stefano_cicchini, wendy song – @wenwensong, alizee paradis – @electricalizee.

• Best Beaches in The World – @worlds_beaches

Vale – @vval_e

Sofia – @sofiakrarad, crystal egan – @castawaywithcrystal.

• Yariella – @beautybackpckr
• Fahira Fazlic – @zlicc
• Darling Coco – @darlingcoco
• Chelsey PeCoy – @chelseypecoy
• Monisha B – @aqualibrantraveler
• Chris Burkard – @chrisburkard
• Chelsea – @chelseakauai
• Eric Rubens – @erubes1
• Jannik Obenhoff – @jannikobenhoff

40 Most Passionate Travel Influencers Coming at You in Style

So are you ready for these influencers, bloggers, and content creators to inspire you with amazing travel adventures and stylish fashion choices?

Wanderlusting from Wisconsin, USA, is a macro-influencer and travel lover Colleen Roden that leaves no adventure waiting.  Because you’ll find her exploring the world with hashtags like #bucketlist, #exploremore, #islandlife, #instatravel, and #worldtravel .

Feel inspired, pack your bags, and get ready for your next fun travel exploration with Colleen.

Join Colleen’s beautiful free spirit at Red Rocks Park and Amphitheatre.  Let her welcome you to fabulous Las Vegas.  Get lost somewhere in the middle of Hudson, Colorado, in a Teepee.  Experience an enchanting chapel in the woods.  Set your happiness into the skies with summer sunsets and hot air balloons. And discover what could be the clearest water in the USA at Lake Tahoe.

She’s so much fun too.  Step into The Office with Colleen in Chicago and capture your own #TheOfficeExperience.

Because travel and food are awesome together, alongside Colleen’s adventures, she shares good food and dining tips with her followers like where to go for the freshest fish.

Colleen’s Instagram feed gives her followers a passenger’s seat into her adventures—not leaving you behind but giving you so much inspiration to join her travel-loving spirit.

From travel hacks and must-have beauty products to support a healthy immune system on the go—Colleen shares all-inclusive content about her travel lifestyle.

Colleen is a great match for brands looking to reach travel, lifestyle, beauty, and wellness influencers with a large audience.

From British Columbia, Canada is adventure-loving travel and lifestyle influencer Tasha Ryland.

She’s a nurse with a lively spirit for the outdoors and a love for fashion that loves sharing her travel activities with her followers.

With an inspiring Instagram bio that reads “you belong somewhere you feel free” and a moving quote “it’s already yours” – The Universe, Tasha is an instant inspiration to go out on an adventure and live your life in fullness.

With the motivating travel hashtag #getoutside, she’ll inspire you with East Coast Trail ocean views, paradise in British Columbia, scenic mountain views, river reflections, snowy walks, trails in the woods, and wherever her wanderlust takes her.

Tasha’s Instagram profile feels like a gallery of beautiful landscape postcards—from river rapids to roads less traveled in a spectacular white winter wonderland.  You wish you were there.

Whether grand or small, followers will always be inspired to explore and find happiness in simple things like “a fresh cup of coffee and your favorite book” .

Tasha will truly inspire you to “live a life you will remember” .

With a fantastic engagement rate of 7% and a following of mainly 25 to 34-year-olds, Tasha Ryland is an ideal micro-influencer match for travel and lifestyle brands.

From the USA, Lisa Niver is an impressive award-winning travel expert and writer that has explored 102 countries and 6 continents.

One of her recent accomplishments was her nomination as a finalist for the 64th Southern California Journalism Awards including the 2021 Online Technology Reporter of the year, bringing her total number of nominations as a finalist to 20 and wins to 5!

She is also an on-camera host at KTLA TV where she talks about travel.

Lisa has sailed the seas to exotic locations for 7 years, and she has also embarked on a self-reinvention journey to discover herself as she backpacked through Asia for 3 years.

With such an outstanding profile, Lisa is a notable influential travel professional.

Did we mention that after just 3 months of being on TikTok, Instagram Reels, Facebook Reels, and YouTube Shorts, Lisa had over 500,000 views? Let’s take a look at the impressive content that’s only increasing in popularity.

On Instagram, Lisa’s content is organically presented – sharing her life travel experiences with thoughtful and inspiring captions.

From cultural experiences with local children in Indonesia, a visit to the world’s biggest Buddhist monument, temples in Cambodia, skiing in Utah, to brave snorkeling with jellyfish in Palau.

With images and videos, Lisa’s travel content will certainly captivate you enough to inspire interest to explore these places and live these experiences for yourself.

For more depth into Lisa’s global adventures, visit her We Said Go Travel blog.  Here is where the strength of her travel influence can be found.  Home to her blog are stories, adventures, and travel info. Like her “ Tell Me More About ” series, and posts like “ I Remember When:  We Went Cruising ”, and “ My Sonoma Adventure:  Redwoods, Hiking & Wine ”.

On her YouTube channel, Lisa shares a series of stylish videos on each place she visits – providing aspiring travelers with more than enough inspo on where to go, what to do, and where to stay.  You bet videos like “ Dive with Volcano Island Divers ” will influence your own adventure to Tanna, Vanuatu.

Among many features, Lisa has been published in top travel publications.  Such as American Airways, National Geographic, Robb Report, Saturday Evening Post, Scuba Diver Life, Sierra Club, and Ski Utah – just to name a few. It’s no wonder she made it to our list of top travel influencers!

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Representing the USA are Crystal and Brian. This lovely couple quickly grew tired of living the usual “ordinary” life and decided to make road-tripping a full-time thing. They sold *everything* and built their off-grid tiny house on wheels – aka Beatrice The White Whale. Now, constant travel is their reality and it doesn’t look like they’ll grow tired of this lifestyle any time soon…

Why should they? Based on their exciting content, being on the road full-time looks like a good way to spend your days – there is never a dull moment!

Can we just say that their content looks like a series straight out of the Travel Channel? It’s high-quality and expertly captured. From van life hacks to beach life to being pulled over by Mexican police and every other nail-biting wanderlust-inducing moment, this is one duo of travel influencers who know how to capture their audience.

Crystal and Brian make sure they only promote brands or products they use personally and love themselves. Their authenticity is definitely a plus with their following. You don’t want to miss out on a Collab opportunity with Vanhalla Adventures™.

She may be based in New York but Ariele’s love for travel has inspired her to create content that is a useful resource for travel and lifestyle tips and tricks to make your life better.

On her Instagram page, Ariele does a great job of giving travel tips, detailed captions, and options for what to see or do at certain travel spots.

Her Facebook page – American Woman – has a slight twist to it. This page is dedicated not only to travel but to giving women more lifestyle tips to help them become better versions of themselves. Whether that’s tips on skincare, being an influencer, what to wear when traveling, recipes, or insightful information on travel destinations, Ariele is able to tap into different topics while still maintaining relevance in the travel niche.

What’s on your bucket list? Eric and his wife, Darcee, are sure to inspire you to tick some things off… guiding you along the way with some excellent resources and tools they’ve tried and tested themselves.

It’s great to watch travel influencers tick things off their bucket lists. What’s even better, though, is being informed on how you can tick things off your bucket list as well.

From camel rides in Morocco to wine tasting in Liechtenstein, flyboarding in Panama to horse-drawn carriage rides in their backyard of Louisiana, Eric and Darcee do a great job of covering a wide variety of potential bucket list items. Hey, not every item on your list has to be adrenalin-inducing!

The Bucket List Project is always sure to organically mention where they are and tag the places, activities, tour guides, and people wherever they check off a bucket list item. If you Collab with these #adventurepartners, your brand is sure to be known and may even make it to their followers’ bucket lists!

Kailah and her family are on a mission to experience authentic adventure and obtain financial and locational independence… and they’re doing it!

With 2 kids in tow, no less. If there’s one way to convince families that their travel dreams don’t have to end, it’s to show them yourselves.

Active on Instagram, Facebook, and YouTube, their followers can find a good mix of content. Instagram – the visual travel bug (warning – you WILL get bitten). Here you’ll find amazing videos and imagery that will awaken the wanderlust within you.

Facebook – Here you can find more informative content, including links to their travel vlogs.

YouTube – It’s all about the details that you might miss on Instagram and Facebook.

Kailah is no stranger to brand partnerships. As @nowhereonearth Kailah and her family have partnered with brands in travel and fashion, to name a few. As you’ll quickly find, there are so many opportunities for a Collab beyond travel.

Let’s keep the family ties rolling with this mother-and-daughter duo seeing new places and creating memories together.

If you think traveling with your mom is a snooze fest, think again! This duo has been to concerts, repelled down a cenote in Mexico, and even been to Vegas together! They’ve been globe-trotting together for a long time now and clearly share a passion for travel.

Their Instagram page is a refreshing combination of awe-inspiring travel scenery and a wholesome mother-daughter bond that you don’t come across often.

A look at their Instagram stats will not only show you a pretty good engagement rate but you’ll notice that the majority of their followers fall within the 18 to 44-year-old age bracket. Wow!

If you’re looking to partner with travel influencers who attract a wide age demographic, Nikki and Pam should be at the top of your list for a Collab.

Up next are Fran and her husband Bruno. Together these 2 have a goal to visit 100 countries together, sharing advice on budget, luxury, and couple travel along the way.

If you need inspiration to book a ticket with your partner, look no further than Fran’s page. This is the stuff travel dreams are made of.

The scenery is EPIC.

Her captions are detailed and oftentimes motivational.

The love between these 2? Undeniable.

This sounds like the perfect recipe for amazing content.

What does their comment section look like? Let’s take a peek.

“Okay, this is just incredible.”

“This is so dreamy.”

“How adorable you guys.”

“This does look perfect!”

With a growing follower count and a fantastic engagement rate of 8.5%, Fran is another of our travel influencers worth reaching out to.

Based in North Carolina, Gerry and Shannon Arner (and their dog BettyWhite) are the definitions of travel inspiration. After owning their own business, they grew tired of the daily grind and decided a lifestyle change was needed! So they sold *almost* everything and moved to the beach to begin a life of adventure…. And haven’t looked back!

If you’re looking for another wholesome travel influencer duo to grace your feed, you gotta follow these two!

They are living their best life and giving us a glimpse into their new lifestyle… which, by the way, looks AMAZING. #noregrets for them, we’re sure.

Whether they are relaxing at home on their porch or in a distant land somewhere, their content is super relatable and authentic.

Gerry and Shannon are no strangers to partnering with brands, having a few Collabs under their belt. These travel influencers are injecting new life into their everyday… let them do the same for your business.

Emily-Bell – @emilyjbell_

Let’s head over to Canada where Emily-Bell has been bitten by the travel bug and has a love for all things outdoor and adventure!

Constantly in search of her next adventure, Emily-Bell’s Instagram page looks like a storybook. From mountain tops to sandy beaches, lakes, and vineyards, Emily-Bell does not shy away from a chance to explore. Many times she’s exploring local Canadian sites… proving that you don’t need to go far to find adventure. Other times she’s in a foreign land soaking it all in.

She also has a love for photography (her pictures are amazing btw) and hiking.

This solo traveler takes on travel with confidence like no other. Her trips have taken her to mountain peaks… imagine what a Collab with Emily-Bell could do for your brand…

Based in the United States, this travel influencer (who also says she’s no influencer) and self-proclaimed life enthusiast, and huge foodie is just a real girl, giving real reviews of her travel destinations. Tell you what… we love people who keep it real.

Food and travel… kind of go hand-in-hand. That’s where Geeves comes in.

She openly confesses to not being able to churn out a blog every day. Why? Because she’s out there enjoying the experiences she will eventually write about. Now that’s real.

Not only does she give reviews, but she gives practical advice too such as:

“Wear comfy shoes, you are going to want to walk the vineyard trails.”

“Give yourself a rest day … even on vacation… do nothing.”

Geeves also approaches travel with undeniable confidence and passion which draws you (and her ever-growing following) in. You’ve gotta Collab with Geeves if you’re looking for influencers with the gift of creating awesome travel content!

Magdalena Lok – @magddalene

Meet Magdelena. She’s traveled the world and finally found her place in California, USA.

While she’s found somewhere to call home, that has not stopped her from continuing to pursue her love for travel. Blink and you’ll miss her! Boom! She’s in Mykonos. Boom! Santorini. Boom! Vegas.

Amongst her travel content, you will also find fashion inspo (everything from sweats to beachwear) and food… Magdalena loves the food scene in LA.

How does all this content work so well? Magdalena says it best:

“The secret ingredient is passion…”

Plus, we think it also has a little something to do with her unique personality.

This travel influencer stays true to herself, and in doing so has managed to capture and steadily grow her influence. With a fantastic engagement rate of 6.6%, there’s no doubt that a Collab here could be a boost for your brand.

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Meet your new travel BFF, Melissa. No, really. This travel influencer loves exploring so much that she founded a travel group for women – @travelbff.

Over on @delrosario.adventures, you’ll find highlights of Melissa’s many exciting trips – both with women from her travel group and on her own personal adventures.

@travelbff features content strictly to do with her continuously growing female community of travelers. Here you’ll find highlights of their trips, where their meetups will be, what to look forward to, and so much more.

Whether on her personal trips or as a travel BFF, Melissa captures it all – from romantic sunsets to Melissa and her girls diving off yachts and everything in between.

We love that she’s created a community for women who may want to travel but do not want to travel alone – which opens up a whole new demographic for your brand to explore. A Collab with Melissa should not be missed out on.

Anamaris is a mom and wife with a passion for travel and lifestyle. She loves sharing tips on these and other topics, including parenting.

Travel and parenting… as our other travel influencers in this list have proved, it can be done! Anamaris further proves this point—by documenting her family’s travels and sharing tips to help make the ride smoother.

She also gives great reviews for travel products – all traveling parents take note! With Anamaris, your life of adventure will be that much easier. Yes to travel hacks!

Anamaris has already been busy Collabbing on Afluencer, will your brand be next in line?

A lover of all things Southern and Samurai, Jessica spends her time between two cities – Atlanta and Tokyo, fully immersing herself in both cultures.

Who would have thought that Southern and Samurai would make for one cohesive body of content? Whatever Jessica is doing, she’s doing it well. Her engagement rate currently sits at a mind-blowing 23.3%. What?! Clearly, she’s bringing a whole new personality to the travel influencer scene.

A quick scroll through her Instagram reveals beautiful imagery – the pictures she captures are stunning. You’ll find epic views, unique to Atlanta and Tokyo.

Jessica is also quite the comedian, bringing humor to the cultural differences in her two cities.

Jessica’s Collab game is on point, having already partnered with brands in travel. She has a unique selling point, not to be missed out on if you’re in search of creative travel influencers!

Meet one of the few men to make this list – Gian Luca. He is based in Italy, has been a travel blogger since 2010, and has a passion for sharing his adventures and inspiring his followers.

His posts may be in Italian, but you don’t need to speak the language to appreciate the scenes he’s managed to capture.

As you will see from his posts, this travel influencer has a love for architecture and art. His captions are very detailed, pointing out the key features and historic importance of these landmarks. We’re loving the angle Gian Luca takes with his travel content.

If you’re looking for an Italian-speaking travel influencer to Collab with, Gian Luca is your guy!

Based in Paris, this multi-lingual travel influencer brings the world to all 20k+ of her followers. We couldn’t be more grateful.

Sometimes, passion shines through your work. That’s what we see here. A woman whose passion for travel and zest for life is embodied in the content she creates.

She does a great job of showing us what to do in Paris, besides the Eiffel Tower.

You can also find highlights of her adventures – from Costa Rica to Hungary and many a place in between.

A lover of food and fitness too, this travel influencer presents a variety of Collab opportunities for the right brand – which could be you!

If there’s an epic travel buddy that you’ve got to take on your next adventure, it’s got to be Jamison Murray.  If not, he better be on your social media feed—especially if the US is on your itinerary.

From New York, USA, Jamison is an adventurous adrenaline junkie with a passion for travel.

From scenic views to fun trips and thrilling activities—Jamison’s Instagram profile is an inspiring gallery of someone living the most out of his life.  And just as he says, “I live for living” , Jamison will certainly inspire you to do the same.

With his feel-good organic posts on social media that connect you to his life, Jamison feels like a friend you always want to check in on for some adventure inspo.

Rainy days at a pumpkin orchard, scenic views at Owasco Lake, sunsets in Cali, storms in Palm Desert, Hollywood walk of fame, and skydiving in California.  Jamison’s travel spirit is nothing short of exciting and definitely worth story-telling.

You can only love Jamison more as you discover his passion for promoting sustainable brands—from environmentally-friendly outdoor clothing to “Save the Fishes” water bottles.

Based in Southern California, Ruth is an explorer and blogger that loves inspiring meaningful experiences.

She also has a love for wild beaches, piers, and ethnic neighborhoods.

Ruth is a relaxed traveler, that’s for sure.  Sightseeing and easy-going is how she rolls – a pleasure indeed for those that enjoy seeing the world this way.

On Instagram, Ruth shares travel experiences and activities in and around Southern California.  If you’re in this area, she’s a must-follow for inspo on things to do and places to see.

But she’ll also venture beyond the seas and oceans to Euro destinations like Germany and the Czech Republic.

Museums, architectural sites, “lunch over the canal”, tower views, bridges, and also charming “riverside houses in Frankfurt”.

Her posts will certainly stir new travel interests and get you googling up these stunning places.

Curious followers can indulge in more of her content on her Tanama Tales blog.  With intriguing posts such as “ Easy Day Trips from Palm Springs, California ”, “ Things to Do in the Salton Sea, California ”, and “ Things to Do in the Little Tokyo, Los Angeles ”.

Ruth’s recent Collabs have been with top brands known for working with travel influencers such as USA State Parks and Everyday Wanderer.

From the UK, Suzanne Jones is an inspiring influencer in all things travel, food, and adventure.

Amazing destinations, culinary experiences, and thrilling adventures.  Suzanne’s love for travel captures your heart as you indulge in her Instagram pictures and stories.

Crooked houses, cobbled roads, a 12th Century old haunted inn, an enchanting lighthouse, a walk into mystical woods, dreamy sunsets in Santorini, European historical architecture, cultural heritage sites, and a retreat on a yacht in Spain.

Traveling through Suzanne’s eyes will stir up a unique sense of mysterious adventure.

Suzanne does more than satisfy her followers with just a standalone destination post.  Instead, she shares the depth of her experiences in each location with multiple posts at a time.  Allowing her followers to absorb inspiration from many views of travel.

Let your wanderlust carry you away into Suzanne’s blog with irresistible posts like “An Epic 2-Week Vietnam Adventure”, “The Art of Armchair Travel”, and more.

Suzanne is a great fit for brands looking for travel influencers to promote destinations, tourist sites, and unique places and activities.

From Florida, USA, Jackie Mesa is a fun and adventurous travel and lifestyle influencer that is passionate about sharing the things and experiences that she truly loves.

Jackie is all the magic you need to feel on an exciting travel Instagram feed.

Her lively outgoing youthful energy is an instant love at first post.

From posing at Hollywood studios to epic Jurassic shots at the Island of Adventure—Jackie’s content creativity will get you hooked and scrolling for more.

She’s a talented creator and influencer—sharing valuable travel info videos like “Visiting All Four Disney Parks in Orlando” , “Best Places For Pictures at Magic Kingdom” , “Visiting Key West Florida ”, and more.

And you’ve got to love Jackie’s whimsical Disney-themed content—from castles to her impressive Mickey Ears collection.  She certainly knows how to make magic on social media.

You simply can’t get enough of her fascinating Instagram feed that’s full of her travel and lifestyle experiences.

With an Instagram profile so bubbly, you’ve got to check Jackie out on TikTok too.

Jackie is an awesome match for lifestyle and travel brands looking for fun micro-influencers.

She also has an Amazon shop—perfect for Amazon Collabs too.

From the USA, Ava Roxanne is a seasoned luxury travel explorer inspired by the finest spa experiences across the world.

Ava is also a USA Today Spa Expert and a travel writer.

Top destinations, luxury spas, fluffy robes, fine dining, and also not forgetting those spectacular views.  Ava’s Instagram profile is a rich showcase of her luxury travel experiences.

Eating a Quiche Lorraine on a French canal cruise. Pampering spa days in VIP lounges. A perfect soak in an infinity pool. A high-class afternoon tea in a grand hall overlooking the breathtaking mountains of Switzerland. Serene sunsets in paradise. And the ultimate private island experience.

Travel with Ava is nothing short of extraordinary.

On Ava’s blog, followers can explore more of her experiences and knowledge on spa travel, luxury travel, and wellness travel.

Some of Ava’s Brand Collabs as an influencer include the likes of Travel Birds, and Babbel, as well as a number of hotel brands.

Based in California, Haley Dasovich is an accomplished YouTuber, impeccable content creator, and an inspiring go-getter with an adventurous heart for travel.

And she happens to be quite the techie too.

With a profile as rich as hers, it’s no surprise that Haley’s enthusiasm for lifestyle challenges has a contagious effect on those that catch a glimpse of her exciting world.

Whether she’s exploring the exotic coast of Mexico, breathtaking lagoons in the Maldives, majestic Giza Pyramids or a dreamy oasis in Tunisia—Haley’s travel content is a master composition of beautiful images and videos with charming captions.

And it doesn’t stop there because her stirring background story of how she left her 6-figure salary to pursue her passion will leave you feeling motivated and empowered.

“You’re always one decision away from a totally different life” – Haley.

This seasoned macro-influencer definitely has a talented hook on her followers.

YouTube Channel

598K+ subscribers later and Haley Takes On the World has undeniably lived up to her YouTube channel name.  From airline reviews, must-know destination travel tips, “How to Travel the World for FREE” , to “4 Jobs You Can Do From Anywhere” —Haley’s YouTube presence is loaded with hot travel content.

From travel and hospitality companies to lifestyle products—Haley is a talented macro-influencer match for brand collaborations that fall within her interests.

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Featured as one of the 250 Best Italian Content Creators by Buzzoole (a top marketing agency in Italy) , Stefano Cicchini is a seasoned travel and food blogger with compelling creative storytelling talents.

Stefano’s flattering dusty-toned Instagram profile is enriched with lively sparks of what travel is typically all about.

From connecting with the locals in Thailand, diving into the icy Baltic Sea, dining over the beautiful cityscapes of Bangkok, to strolling along the banks of the Danube in Budapest.

Beyond his appealing images, Stefano documents and shares practical destination tips that travelers would find valuable.  Like where to go for breathtaking views if you’d like to skip the long lines to the London Eye.

Stefano is, without a doubt, a bookmark source for all the practical details of your travel plans.

Stefano’s content is mostly in Italian.  But I must admit that his posts are so fascinating that you’ll be tempted to translate. Especially once you discover the hidden nuggets of info.

If you’re thirsty for more beautiful pics and stories about his travel and food experiences, then visit the Stefano Cicchini blog.  Indulge in captivating posts like “ The City That Breathes Music ” and “ Christmas in London: 10 Things You Absolutely Must Do ”.

Stefano has teamed up with multiple European tourism bodies.  One notable sponsorship was a campaign that he took part in for the first Formula E Grand Prix based in Rome.

Based in Los Angeles, Wendy is a travel photographer with a passion for the outdoors and sustainability.

Travel in the eyes of a photographer always feels like an adventure.  And that’s exactly what you get when you’re on Wendy’s Instagram.

Her love for the outdoors couldn’t get any more inspiring.  From hiking up the Canyon Falls Trail, catching fading bioluminescence, toasting up at Sunset Beach in Malibu, view gazing from the Desert View Watchtower in Grand Canyon South Ruin, touring the Los Angeles County Museum of Art, to the classical dreamy starry night sky in California.

Exploring the world through Wendy’s camera lens is certainly a wonder.  But her profile feels delightfully organic and not all full of “picture-perfect” shots.  She posts some personal snaps of herself with blog-like captions – storytelling and also sharing travel info along the way.

Wendy’s travel explorations are detailed in her blog with destinations including America, Maldives, and Iceland.  “ Exploring Grand Canyon ” and “ Hunting for the Northern Lights ” are just some of the adventurous posts you can expect from her.

Alizee Paradis is a gorgeous model influencer who will take you on her travels around the world this year with fashion and music at heart.

But there’s so much more to Alizee.  She’s a retired pro and D7 tennis player, she has a master’s degree in finance and she’s also an owner of a seasonal Italian hotel.  Alizee certainly comes with a pretty impressive profile, doesn’t she?

With a smile so bright and a bikini body so perfect, you’ll catch her on a luxury yacht, soaking in stunning ocean views, sipping on cocktails by the beach, or buzzing at an island festival.  Of course, all in style – just as a fashion-loving entertainment adventurer does.

Pulling in audiences across the U.S., Canada, and Italy, Alizee has a blooming social media influence with a noteworthy engagement rate of 4.57%.

Some of her collaborations have been with big-name brands such as LA Fashion Week and Louis Vuitton X Museum, all of which love working with stylish travel influencers and bloggers.  She’s most certainly your 2020 influencer girl for those sleek and stylish paid partnerships.

Social Media

While Alizee’s main influence is on Instagram, she does also have a presence on Facebook, Twitter, and Snapchat.

Best Beaches in The World (by Leonid) – @worlds_beaches

For the ultimate experience of the world’s most stunning coastlines, Best Beaches in The World is love at first sight.

Warning:  you may suffer from a serious case of wanderlust.  But that’s ok, ‘cause it’s nothing that a holiday to any one of these amazing beach destinations can’t fix.

Sandy beaches, blue oceans, colorful beach umbrellas, and all the sunshine your soul could ever need.

From sunbeds on white sandy beaches in Mexico, thatched cabins in the Philippines, beautiful Barbados, resort-perfect Fiji, crystal blue waters in Puerto Rico, vibrant coastal lines of Kenya, and calming rocky beaches of Seychelles to the ultimate beach life in the Maldives.

Hawaii, Anguilla, Cook Islands, Thailand, Cayman Islands, US Virgin Islands, and any other perfect paradise – Best Beaches in The World will take you there.

Picture perfect beach landscapes and drone footage that will wow you away.

“ Take me there ” is all you’ll be feeling, post after post.

The Best Beaches in The World is an ideal match for brands looking for top travel influencers to help reach the global audience of beach lovers.

Holistic life-loving fitness explorer and writer, Vale @vval_e.

Based in the United States, Vale is your girl that will inspire you to live your best life.  She’s a certified holistic lifestyle coach that is passionate about finding harmony. A harmony that motivates her to escape to revive local sites.

From beachside meditations, lakeside yoga, and hiking through the mountains to retreating to unreachable cabins and also wandering through the woods.

Her mindfulness takes her as far as her nature-loving desire will take her.  Even if it’s to hug a giant tree log in the most beautiful way you could imagine.

Her local travel retreats combined with her health enthusiasm will surely influence you enough to live a better, balanced life.

Wellness seekers can be filled with life-improving messages and stories found on her blog.

Our inspiring travel influencer promotes mostly health and wellness products on her social media channels – some of which include CBD products.

Want to know more about Vale? Then go look up Vale’s Instagram handle, @vval_e.

Traveling the world for a living as a flight attendant, Sofia lives the life that most only dream of.  But “always chase your dreams”, she says.

Travel, beauty, makeup, and lots of FOMO.

Sofia’s Instagram profile is a tasteful spread of experiences around the world.  While she may not mass publish content like other mainstream influencers, Sofia’s posts are full of quality and nothing less.

Skiing through snowy mountains. Scouting Switzerland from the sky in a chopper. Camel rides through a safari. Beach tanning. Bubbling through colorful Morocco. And how about those iconic experiences like a spa soak in the Dead Sea and a mesmerizing dip at Tibumana Waterfall in Bali?

Wherever the skies take her, you’ll certainly have that I-need-to-book-that-trip feeling as she shares the highlights of her amazing adventures.

Sofia has had success with her Collabs as a travel influencer with a number of tourism companies and restaurants in Saudia Arabia.

From Australia, Crystal Egan is a travel blogger that loves to inspire the extraordinary power of travel.

Crystal also calls herself an animal whisperer and tree hugger among many other charming titles – all invoking curiosity to know more.

Crystal’s Instagram profile is a calming and reviving source of slow travel.  Soaking in outdoor and cultural experiences wherever she goes.

Incredible hiking trails, beautiful highway passes, steamy vivid colorful springs, remote road trips, tiny uninhabited islands, and not to mention those unusual destinations.

Crystal will certainly inspire you to experience places beyond mainstream tourism.  Soak in the awe-inspiring handcrafted floral motifs on the interior walls of the Taj Mahal.  Wander through enchanting lantern markets in Turkey.  And then set yourself free under a hidden waterfall in Mexico.

Soulful travel couldn’t feel any more rewarding than this.

For more about her meaningful travel adventures, visit Crystal’s blog.  Here you’ll get advice on deals, guides, adventures, cheap travel, eco-tourism, culture, and more.

Explore many places and learn about interesting things like “ How to See Turtles Nest And Hatch in Mexico ” and so much more.

Crystal quite rightly deserves a feature spot amongst the other top travel influencers, having partnered with great brands that include Red Lodge and Sudio.

Yari – @beautybackpckr

From London, Yari is an uplifting solo traveler who loves sharing destination guides and beauty tips from around the world.

Trips and lipsticks are what Yari’s itinerary is all about.

Global destinations, chilling spa breaks, and also everyday beauty and makeup are the highlights of her Instagram profile.

From unforgettable sunsets in Costa Del Clapton, picturesque landscapes in Norway, and artistic streetwalls of Brooklyn to the mystic Taj Mahal in India.

And if there are colorful crumbling walls and doors insight, Yari certainly won’t miss snapping one of her signature shots.

Could you be any more inspired to travel solo?

On Yariella’s The Beauty Backpackers blog, entertain your wanderlust with hot blog posts such as “ The Ultimate Packing List for Backpacking Your Way Around the World ”.

Yari’s adventures get more exciting on her YouTube channel, especially when she creates video content like “ A Backpackers Paradise ” and “ Amazon Rainforest ”.

For travel and tourism brands looking to Collab with top nano travel influencers, Yari is indeed the perfect match for you.

Are You Ready To Collab With Top Travel Influencers?

Join the afluencer family to connect with adventurous influencers who know how to create amazing content and inspire engaged audiences., fahira fazlic – @zlicc – fashion mixed with adventures.

Fahira Fazlic is where fashion and travel lifestyles create a beautiful feed of adventures worldwide.  And seriously, more than enough FOMO to make you visit booking.com about your 2020 dream getaway.

From France, Fahira is also the founder of an online gift service business, LuvBox Paris.

Someone, please wake me up. I must be dreaming. Because I feel like my heart has just traveled the world with our influencer, Fahira.

Fahira will charm your summer-loving soul with ice cream in the Maldives; she’ll dazzle you with city skyscrapers in Moscow; warm your heart with elephants by a waterhole in Sri Lanka; give you a cultural taste of Nepal; and so much more.

Doing it all in gorgeous swimsuits and stunning dresses.

Fahira’s latest paid partnership was with Jungle Travel (no stranger to working with influencers) , where she promoted several travel features.

Darling Coco – @darlingcoco – Fashion Blogger Goes Travel

Darling Coco is your professional photographer of the year turned fashion blogger with a passion for travel.

From travel guides to style finds, Darling Coco turns these two worlds into one with her charming social media presence .

With a bright cherry red dress, the classic Santorini white resort could not look any more gripping with Coco.  She’ll take you on a travel exploration into the city of Barcelona, to the top of NYC, or to the Grand Canyon in beautiful style.

From relaxing in an exotic nest in Mexico, getting lost in sand dunes, to chasing waterfalls in Yosemite – Coco will make your wanderlust heartbeat.

With soft neutral color tones to her feed plus her sophisticated style, Coco’s social media profile is a breath of fresh air to the modern mature audience.

On her website, she blogs about her travel adventures, her style passions, and also other interesting stories about her lifestyle – like her latest journal entry about her proposal story.  Followers can also shop in her closet, too.

And if you’re a brand looking to collab with passionate travel influencers,

Chelsey PeCoy – @chelseypecoy -Hawaiian Fashion & Travel Blogger

Leisure travel, vegan lifestyle, and a whole lot of sunshine – Chelsey PeCoy is this year’s freelance model influencer with so many happy and fun vibes to offer.

Currently based in Los Angeles, Chelsey is growing her modeling career while fulfilling her passion for travel.

From holidaying in Hawaii with funky flare jeans, sunkissed swimsuit beauty, and lovely casual boho style by the beach, to cowboy vibes in Arizona.  Chelsey is an adventurer in her style just as much as she is in travel.

“Where is this?” and “OMG those pants” is how she gets her commenters buzzing about her content.

Then her bubbly personality comes all out on her YouTube travel vlog where some of her posts include “My Weekend in Mexico City” and “Moving to LA alone”.

Monisha B – @aqualibrantraveler – Travel & Fashion Blogger

Monisha B is a devoted travel blogger with a very stylish and vibrant fashion sense.

Based in Boston, Monisha certainly knows how to make her content pop and wow her followers away.

With spectacular destination images in eye-popping color styles, it’s rather difficult not to notice Monisha’s posts. And it’s difficult not to like or drop a comment either. Her high content engagement rate of 9.49% certainly says it all.

Monisha, in a gorgeous red outfit under a mystical waterfall. A pretty vintage dress in an old town. Flowing long summer dress in an ocean cave in Puerto Rico. And a stunning sheer black dress at the beach. From hiking spots to mountain cabins.

Dresses and dresses. Wanderlust and wanderlust.

Her followers react with, “what a spectacular place” and “absolutely stunning”. Charmed by her travel adventures and charmed by her vibrant style.

You have to see her travel posts for yourself and you’ll fall in love with this vibrant influencer.

Chris Burkard – @chrisburkard – Photographer Extraordinaire

Earth-loving awe-inspiring traveling photographer, Chris Burkard.

From the U.S.A, Chris is an award-winning photographer and also a social media influencer . Traveling through all corners of the world, all year round, his mission is to visually capture stories to inspire people to connect and love the earth.

He also passionately advocates the preservation of the wild.

Followers of Chris see the beauty of the earth like never seen before.

Breathtaking natural landscapes will move your heart and probe you to want to see more.

Rare magnificent sunsets in New Zealand. Canoeing through the energetic mountains of Italy. Flying over glacial rivers in Iceland. Overlooking the enchanting arctic sky. Parachuting through waterfalls. Erupting Raikoke volcano in Russia. And a magnificent family portrait of whales that will flood your heart with emotion.

These are just a few of his many remarkable explorations.

Some are so incredible that this inspiring influencer will even share raw travel footage off his phone, good enough to blow you away.

His images speak volumes. But that’s no surprise coming from a professional photographer .

Followers can shop for some of the best images from his website as well as get info on his upcoming workshops and events.

Chris certainly deserved to be on our list of travel influencers that inspire, having collaborated with big-name sponsors such as Sony, prAna, PolarPro, Medterra, and SmugMug.

Chelsea – @chelseakauai – Hawaiian Explorer

Water-loving adventure traveler, Chelsea.

Diving. Surfing. Snorkeling. Hiking. Plus captivating photo and video memories across 53 countries worldwide.

Based in Hawaii, Chelsea is the adventure-seeking traveler who will give you enough FOMO to book that once-in-a-lifetime holiday you’ve always dreamed about.

Hammocks. Rainbows. Treehouses. Deep ocean blues. And exotic tropical greens.

From snorkeling through coral reefs under waves in French Polynesia, swimming in Bora Bora with the most eagle rays your eyes could ever see, observing a baby humpback whale, water diving in the Philippines, to desert dancing and stargazing in Indonesia.

Chelsea’s images are pretty surreal. And her drone video footage gives her followers a real sense of her adventures.

She’s daring enough to walk on the edge of a building in an exquisite dress for a mesmerizing shot of the Eiffel Tower like you’ve never imagined. And her playful pics with giraffes shows enough of her quirkiness to make you smile.

If you seek more inspiring travels, then our awesome influencers’ well-presented influencer blog will satisfy your craving. Followers can also catch her on her growing Youtube channel.

Some of Chelsea’s sponsors include Canon and Adobe while her latest paid Brand Collaboration is with American Express.

Eric Rubens – @erubes1 – California Dreaming

Mesmerizing photographer and videographer, Eric Rubens.

Based in South Carolina, Eric’s skillful photography plus his passion for travel has seen him make big lists like Business Insider’s Top Instagram Travel Influencers at #3.

Mesmerizing moments. Pretty cool travel experiences.

Winter wonderlands in the mountains. Camping in the middle of nowhere under the mystical milky way. Canoeing through the caves of Croatia. Exploring the beautiful sunrise coastlines of New Zealand. Lost in fall cabins in New Hampshire. And approaching the edge of cliffs.

Where else would you rather experience the wow factor of all that travel has to offer?

Following Eric only gets more captivating when you visit his growing Youtube channel where he shares some of his stylish video travel campaigns.

Eric’s work features some big-name brands in the travel industry such as Ritz-Carlton Hotels, Air New Zealand, American Express, and T-Mobile as well as photography sponsor, Sony.

He has produced some outstanding campaigns from Visit Jordan, Conrad Bora Bora, Sony Alpha Collective x British Virgin Islands, and Travel Alberta – just to name a few.

Eric’s work is certainly nothing short of a high standard.

Jannik Obenhoff – @jannikobenhoff – German Roamer

Peculiar German photographer roamer, Jannik Obenhoff.

One of the 14 members of German Roamers, the biggest photography community in Europe, Jannik loves to share the diversity of the world in a not-so-typical way.

His different perspectives of the world will certainly have you moved by the unexpected beauty of the earth.

From a lonely tree in the grand mountains of Altai Krai in Russia, unreachable lava valleys, chilly cabins of Norway, endless rainy bridge walks to misty mountains and cloudy landscapes.

This amazing influencer will inspire you to see and travel the world in a different way and certainly inspire unconventional experiences.  Something his European audience is charmed by.

If you need to live more of his experiences, then check out his Youtube channel for some of his inspiring travel memories.

Some of his travel work features Iceland Travel, Visit Abu Dhabi, and Visit South Tyrol.

You can also find out more about Jannik’s inspiring influencer work on his travel website.

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Does your entertainment brand need a tango partner who pulls in the crowds with their dancefloor moves? Whether you’re looking for macro-influencers or micro-influencers in the entertainment scene, Afluencer has you covered! We highly recommend our talented selection of micro-influencers, as they have a more engaged audience, who are more likely to take note of […]

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I have a confession to make. I fell victim to the side effects of some of the world’s most captivating makeup artists. My mission to gather all the goodies on these talented face artists for you quickly turned into hours of consuming their content. They hypnotized me. So much so that I accidentally found myself at […]

Shopify Collabs vs. Afluencer Collabs 

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A database of North American and UK content creators that work with travel brands and destinations.

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This database contains over 500 verified North American & UK travel content creators that work with brands and destinations — save hundreds of hours researching travel content creators for your campaign.

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Will Tang • 100k followers

Going Awesome Places

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Where in the World is CL

Mike Corey • 2.9M followers

Fearless & Far

Gabby Beckford • 500k followers

Packs Light

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We Said Go Travel

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Counting Countries Podcast

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Luxury Travel Influencers You Can Work With Today

Luxury travel influencers are not only jet-setters but also creators who transform their love for upscale trips into captivating content. They share the allure of breathtaking destinations, opulent experiences and extravagant accommodations. Through their trustworthy recommendations, these influencers pave a smooth path for those planning their next lavish getaway. The list below highlights luxury travel influencers you can collaborate with in our Marketplace.

Luxury travel influencers you can work with today

Julia randall — staysandgetaways.

Julia is the creative force behind the travel blog Stays & Getaways . Her content focuses on details of her unique travel destinations and itineraries, accompanied by lodging reviews. She’s covered everything from themed hotels in New York to European water cruises . Julia has a global audience of 378K TikTok followers and 203K Instagram followers .

@staysandgetaways #floridacheck #beachtown #visitfl #floridatravel #weekendgetaway #ameliaisland #travelblogger ♬ son original - 🩵Sᑭᙓᙓᗪ SOᑎᘜ🩵

Christine Tsang

Christine posts content about travel, fashion and beauty. She uses Instagram to share her experiences and tips with her 49.1K followers . Whether through vlogs that capture her nights out in Las Vegas or her cozy weekend escapes to Palm Springs , she consistently serves as a luxury inspiration for her audience.

View this post on Instagram A post shared by Tineey (@tineey)

Jimmy and Simran

Jimmy and Simran are an influencer couple who post travel and lifestyle content. They have amassed 34.4K Instagram followers by documenting bucket list experiences and unique hotel stays . They have traveled worldwide to destinations like Singapore , India and Bali .

View this post on Instagram A post shared by Jimmy + Simran | Adventure Travel Couple (@jimmyandsimran)

Karlie Place

With 1.1M followers , Karlie is one of the most popular travel influencers on TikTok. She’s also a photographer and uses her skills to capture unique photos of her trips to luxury, remote and off-the-beaten-path destinations. Karlie is an adventurous traveler, having videos of her swinging off cliffs in Switzerland and swimming in lagoons in Iceland . Check out our creator Q&A with Karlie.

@karlieplace Save this if youre planning to visit Iceland! to see all of my Iceland content, visit the playlist in the bottom of the video! #Fjaðrárgljúfur #iceland #travel ♬ Aaron Hibell destroyer of worlds - Aaron Hibell

Lisa is a travel influencer and founder of Shakespeare Agency . This agency specializes in curated trip planning for Caribbean getaways. Through vlogs, Lisa shares her travel outfits and itineraries with her 43.7K Instagram followers . Her content has been featured in publications like Essence, Destination Aruba and Melange Travel & Lifestyle Magazine.

View this post on Instagram A post shared by LISA 🇯🇲| TRAVEL • LIFESTYLE • TOURISM (@shakespeareagency)

Timo Kiviluoma

Timo is a Finnish travel influencer and blogger. He shares his luxury travels with his 13.5K Instagram followers . Timo’s content covers everything from cruises across the Mediterranean Sea to activities and hotspots across Estonia .

View this post on Instagram A post shared by Timo Kiviluoma ✈ Hotel Blogger (@travelwithtimo)

Alessandra Martinez

Alessandra shares her love for travel with her 119K Instagram followers and 14.1K TikTok followers . Through her vlogs in Greece , Puerto Rico , Mexico and Spain , Alessandra demonstrates how luxury travel can be family friendly. In addition to her travels, Alessandra also shares glimpses into her family life. She is a frequent visitor at Disney Parks and is a self-proclaimed “ Disney Mom .”

@livin.mivida.ale Literally the best time☺️🇬🇷✨🛥️ #mykonos #aegeansea #catamaran ♬ original sound - Ale -Luxury Travel & Fashion

Grace — gracegonewandering

Grace is a travel content creator who highlights bucket list destinations and exquisite stays in Amsterdam and beyond. She’s a solo traveling extraordinaire, journeying to at least 10 countries yearly since 2015. Her 10.8K Instagram followers tune in for her informative hotel reviews and vlogs that capture the most picturesque travel spots.

View this post on Instagram A post shared by Grace | Travel Content Creator (@gracegonewandering)

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Hospitality Influencers Offering Their Industry Insights

From the bustling streets of Tokyo to the rainforests of Indonesia, these seven travel creators venture the globe's uncharted territories and hidden gems through their awe-inspiring video content. Join their expedition as they redefine travel through storytelling, connecting cultures, and revealing the breathtaking wonders of our world.

Jeff Jenkins @chubbydiaries

Jeff Jenkins, an acclaimed travel and food journalist , speaker, and podcast host, has cemented his mark in the travel industry through his work. Earlier this summer, Jeff recently took the spotlight as a host for " Never Say Never with Jeff Jenkins ," a National Geographic travel documentary series, that delves into diverse cultures, locations, and the art of conquering fears. One standout episode captured the essence of Vietnam, featuring breathtaking landscapes, exquisite cuisine, and heartwarming encounters with locals. Jeff's influence extends beyond his captivating storytelling. Collaborations with brands such as Disney, Marriott Bonvoy, and Uber highlight his growing impact in the travel and social media industries. Jeff’s viral video of attending his first Carnival celebration in St. Thomas captured the vibrant spirit of the event and showcased his ability to immerse himself in different cultures. Follow Jeff’s adventures on Instagram as he continues to redefine travel storytelling, one journey at a time.

Nicole Sunderland @nicolesunderland

Nicole Sunderland is your ultimate guide to luxury travel destinations. With over 2 million followers, she shares her best-kept secrets for securing dreamy tropical vacations in exotic places like Bora Bora. The stress-free atmosphere and magnetic charm of Bora Bora, a place Nicole finds herself daydreaming about daily, makes her feel like she’s living inside a screensaver. Nicole’s most popular destination video boasts nearly 23 million views, showcasing a lavish Jamaican villa over calm turquoise blue water.[VV1] Moreover, her collaborations read like a who’s who of the hospitality world, featuring renowned brands like Four Seasons, Ritz-Carlton, and Qatar Airways. For aspiring content creators looking to thrive in the travel industry, Nicole has penned a comprehensive e-book , a trusted guide brimming with invaluable insights gathered over her 8-year journey. Whether you’re dreaming of your next opulent vacation or seeking advice on growing and monetizing your online presence, Nicole Sunderland has the answers you need.

Sarah Dandashy @askaconcierge

Sarah Dandashy, is a TV travel expert, best-selling author, and speaker. With over 18 years of experience, Sarah's journey began as a luxury hotel concierge, giving birth to her renowned brand, "Ask A Concierge." Today, she's a familiar face on major news networks such as ABC, CBS, and FOX, where she effortlessly unpacks the latest travel trends. When it comes to accommodations, Sarah's choices are as diverse as her global adventures. She tends to lean towards boutique hotels, noting that many of these gems belong to larger chain families, offering travelers the added advantage of loyalty programs and point accrual. These programs also extend to airlines, which have earned her coveted upgrades. Her golden rule? Always say yes to new adventures and unexplored horizons! For more tips, check out her site Ask A Concierge and book “ Hospitality From Within .”

Kinya Claiborne @kinyaclaiborne

Kinya Claiborne is the founder of STYLE & SOCIETY Magazine and a distinguished travel and lifestyle content creator. Her publication illuminates the best in entertainment, fashion, travel, and culinary arts. Kinya's extensive collaborations with iconic brands such as Alaska Airlines, American Express, and L’Oreal are a testament to her remarkable influence in the lifestyle and travel space. Behind her captivating online presence, Kinya shares her own travel adventures, such as her travel guide to Ireland , complete with historic castles and the poignant tale of Titanic Belfast. Among her many memorable journeys, Kinya fondly recalls her favorite collaborative campaign with Princess Cruises , where she was transformed into a real-life princess. She wore an ethereal pink layered gown and was treated like royalty by the attentive staff. For more dreamy escapes and lists of travel essentials, check out Kinya’s Instagram .

William “Sonny” Sonbuchner @besteverfoodreviewshow

Sonny is the visionary behind the Best Ever Food Review Show (BEFRS) on YouTube. As a seasoned traveler, he masterfully intertwines storytelling and culinary exploration, connecting over 10 million subscribers globally. His content ranges from daring gastronomic adventures, such as the viral video of him consuming the perilous Japanese PufferFish , to overcoming challenges in reaching the most isolated tribe in the world , which was a challenging but rewarding video for Sonny and his production team. At the core of his explorations lies a deep-seated mission: to hunt down and document the most unique cuisine from around the world, fostering empathy, understanding, and appreciation of different cultures through their food. Sonny's commitment to authentic storytelling, paired with his team's dedication, positions him as a pivotal voice in global culinary exploration on YouTube. Be sure to follow his next adventure by subscribing to his YouTube channel .

Andy To @andyto

Andy To is a cinematic storyteller who turns every travel escapade into visual gold. Hailing from East Oakland, this director-producer has an eye for stories, capturing the globe's vibrancy through his camera and, impressively, his latest iPhone. In fact, the cinematic allure of his iPhone has even been licensed by Apple . Keen on inclusivity, he spills his iPhone videography secrets on YouTube, where fans also rave about his immersive Tokyo adventure , featuring bustling streets, savory ramen, and the kaleidoscopic teamLab Borderless museum. Andy's rise from humble origins to global recognition is a testament to his grit and talent, making him a must-follow on YouTube for any wanderlust-driven souls.

Drew Binsky @drewbinsky

Drew Binsky, the intrepid traveler who once taught English in Seoul, has since charted an epic journey across the globe, hitting every UN-recognized nation by 2021 , with Saudi Arabia marking his crowning achievement. This digital nomad has not only trotted the globe; he's captivated over 12 million followers with riveting tales, from unique encounters in Afghanistan to diving deep into the heart of Vietnam. His videos are a blend of raw experiences and profound cultural dives, that often go viral, like his curated 3-day tour to highly restricted North Korea , which amassed 9.9 million views in just two days! If you're curious about unique stories about humanity and global communities, check Drew’s YouTube channel.

Terence Licitra | Luxury Travel Content Creators - Luxury Travel, Food, Jewellery, Fashion.

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Top 10 Luxury Influencers in 2023

Instagram stars aren’t just actors and singers. Some celebrities are born online: digital influencers. They are now renowned in many sectors, and luxury is no exception.

With active communities and high engagement rates, influencers are now highly sought after by luxury brands as ambassadors to represent or present their products. Brand scramble after these new stars of luxury who are “like us” and make luxury feel more accessible .

This list will give you a quick tour of some of Influence4You’s top luxury influencers for your brand’s digital campaigns!

iamrenanpacheco

The most impeccable taste

Renan’s Instagram personifies the elevated and extravagant lifestyle that luxury represents. It is all sophistication, creativity, and wanderlust. The French influencer started his career as a model and has since starred in media campaigns for Zadig and Voltaire, L’Oréal and Jean Paul Gaultier , as well as in several films. His Instagram is a composition of the dolce vita on beaches, art, futuristic cars… The Instagrammer takes care to always accompany the images he posts with thoughtful captions and witty quotes to engage his audience.

Voir cette publication sur Instagram Une publication partagée par RENAN PACHECO (@iamrenanpacheco)

Tara Milk Tea

The most wanderlust

Australian travel influencer Tara Whiteman has got the whole luxury lifestyle covered. From luxurious travel destinations including Bali and Dubai which she details in her blog ’s travel guides, to partnerships with brands such as Chloe, there is a lot to be amazed by in this blogger’s creative and colourful content. With over 1 million Instagram followers , she also has a great engagement rate reacting to her dreamy images and witty captions.

Voir cette publication sur Instagram Une publication partagée par Tara Milk Tea (@taramilktea)

Jeremy Austin

The most aquatic

Looking for your next luxury retreat? All you need to do is look through Jeremy’s Instagram for some classy 5-star resort and hotel getaway inspiration. If it doesn’t include some kind of infinity pool, it’ll most likely be a bathtub with a view, a yacht or directly in (or under) the sea! Photographer Jeremy and his girlfriend Angie started a travel blog and recently released a YouTube vlog on their luxury experience in the Maldives.

Voir cette publication sur Instagram Une publication partagée par JEREMY AUSTIN (@jeremyaustiin)

Ericas Girly World

The most comical

Erica is a luxury and fashion influencer with a good dose of lighthearted humour. This Florida-based Chemical Engineer might be serious about high-end fashion, but she doesn’t take herself too seriously . Though she started on YouTube and has a growing audience on Instagram, it’s on TikTok that she really shines with her authenticity and fun personality . Her content ranges from luxury unboxings showcasing products from major brands such as Chanel and Hermes , shopping vlogs, to comedic memes on the luxury lifestyle bringing us into the heart of Erica’s “girly world”.

Voir cette publication sur Instagram Une publication partagée par Luxury & Fashion YouTuber (@ericasgirlyworld)

Amelia Liana

The most fashion addict

London blogger Amelia Liana is a style and beauty influencer who shares her love of luxury products with us. Designer shoes, gold earrings, premium beauty products and high fashion purses , Amelia takes us with her on her shopping sprees, tours of her wardrobe (and impressive shoe rack), or glamorous getaways. Amelia is also a beauty editor and has recently founded her own jewelry line .

Voir cette publication sur Instagram Une publication partagée par Amelia Liana (@amelialiana)

The most deluxe

This British fashionista is all about the luxury lifestyle. Whether it’s straight out of the high street with her hands full of shopping bags, with her Dior purse in the streets of Paris or Venice , Lorna’s account is one of elegance and stylish ‘luxe’ wherever she is. You can also shop her Instagram or sign up for her newsletter for further inspiration on her blog dedicated to fashion-savvy young professionals.

Voir cette publication sur Instagram Une publication partagée par lorna luxe (@lornaluxe)

andathousandwords

The most travel style

Traveling, in style. Merel van Poorten is another luxury influencer focused on dreamy travel destinations , though she also features food and shopping. The Dutch blogger studied fashion at the Amsterdam fashion institute, so her feed combines her two passions: travel and fashion . When it comes to food, Merel is also an advocate of a healthy lifestyle. So she sometimes mixes it up with some fruity breakfast bowls!

Voir cette publication sur Instagram Une publication partagée par Merel van Poorten (@andathousandwords)

Leonie Hanne

The most colourful

German fashion blogger Leonie Hanne is a former strategy consultant who has grown into one of the biggest luxury fashion influencers . The haute couture fan collaborated with prestigious brands such as Louis Vuitton and traveled abroad with the likes of Dior Makeup . She’s also been on the cover of magazines including Vogue and Cosmopolitan . With a bold and playful style, she often posts dress-up inspiration based on colour moods.

Voir cette publication sur Instagram Une publication partagée par Leonie Hanne (@leoniehanne)

Erik Conover

The most Real Estate

This YouTuber and luxury Real Estate agent earned himself millions of views on YouTube by sharing videos of the lush million-dollar mega mansion listings . The content creator has since then also taken to traveling around the world . He posts content of himself with his wife Hanna and their golden retriever Theodore.

Ver esta publicación en Instagram Una publicación compartida de Erik Conover (@erikconover)

The Luxury Traveller

The most miles

This frequent flyer travels over 100,000 miles a year only in business or first class . Jarvis prides himself on giving extensive and “unbiased luxury travel reviews”. They include not only “full disclosure on booking costs” but also, unlike many other luxury travel influencers, “no fairy lights”. His blog gives great tips for booking your own luxury travel experience , teaching the tricks to find best value premium travel tickets. The experience starts at the airport, with reviews of airport lounges and flights, to the best restaurants across the globe.

Voir cette publication sur Instagram Une publication partagée par | (@theluxurytraveller)

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LUXURY • TRAVEL • CREATORS

“The journey of a thousand miles begins with a single step.” ― Lao Tzu

welcome to our world

We are Karen and Terence, a married Italian mid-30’s couple who have made travelling the world their full-time jobs. Together we are @Terplanet.  

With 4 years of experience we are specialised in Luxury Travel Content Creation, Distribution and Social Media Marketing Strategies .

Through our Pictures, Videos and Storytelling we want to INSPIRE YOU to dream bigger. The ultimate goal of our production is that you will be able to experience the same emotions we had while travelling through the most amazing places and luxury hotels in the world. Maybe you are wondering how we ended up doing this; this is how we started…

LUXURY HOTELS reviews

Best locations in the world.

There’s no need to sleep to experience the best dreams your heart desires. The best dreams are the ones you live while you are still awake.

Often times we thought that it would have never been possible for us to achieve goals, to become who we wanted to be and to go where we wanted to go. What really made the difference is how much we dreamt about it. Whatever you want to accomplish in life, our recommendation is to work hard and dream harder.

Here are our top recommendations for some of the dreamiest Luxury Hotels and Villas we had the privilege and the honour to collaborate with.

TRAVEL & more

Discover new places.

Travelling is our best teacher. Discovering new places teaches us to see the world with new eyes, it enlarges our hearts and changes our perspective.

If you have ever been outside your country for holiday or for work, you know very well how much you had to adapt to the culture, food, way of greetings and if you caught the beauty of it you’ve been also able to start looking at the world and its citizens from a different angle. That’s the reason why we are convinced that travelling is not just good on a personal level, but also to improve humanity.

Someone once said that beauty is real only when it is shared!

Here are some amazing places we want to share with you…

The Best Travel Content Creators of 2023

Reading Time: 16 Minutes

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How to Find Influencers Guidebook

Did you know that 85% of adults look to travel content creators for recommendations and inspiration for their next trip? With such staggering influence over the tourism industry, there is no better time than now for your brand to partner with these creators on your next campaign. 

To get inspired, we put together a list of some of our favorite travel influencers from 2023. After you get a feel for the content and style of these successful creators, we’re confident you’ll better understand the type of talent that can share your story and turn your brand into the ultimate destination.

See Also: Travel Influencer Marketing: A Complete Guide

Top travel influencers to follow right now

1. the blonde abroad.

View this profile on Instagram Kiki | The Blonde Abroad | Travel Blogger (@ theblondeabroad ) • Instagram photos and videos

Kiersten Rich, known as “The Blonde Abroad,” is a prominent solo female travel blogger and influencer. She focuses on empowering and inspiring women to travel the world independently. Kiersten shares content from all kinds of incredible destinations, from city getaways to adventure trips, and offers insights on travel gear and planning.

2. Fun for Louis

Louis Cole is a British travel vlogger known for his adventurous spirit and captivating travel videos. He gained popularity through his YouTube channel “FunForLouis,” where he documents his travels to various destinations around the world. Louis often explores off-the-beaten-path locations and engages in unique experiences, including extreme sports, cultural encounters, and more. He’s known for his positive and uplifting content, inspiring viewers to embrace a nomadic lifestyle and explore the world.

3. Jack Morris and Lauren Bullen

View this post on Instagram A post shared by lauren bullen (@gypsea_lust)

Jack Morris and Lauren Bullen are an Instagram-famous couple known for their stunning travel photography and romantic adventures. They share their travels, often featuring idyllic landscapes and exotic destinations. Their visually appealing photos have attracted a large following, and they frequently collaborate with tourism boards and brands.

4. Matt Karsten

View this profile on Instagram Matt Karsten (@ expertvagabond ) • Instagram photos and videos

Matt Karsten is a travel blogger and photographer who operates under the brand “Expert Vagabond.” He specializes in adventure travel and outdoor experiences, often sharing stories of his thrilling adventures, such as hiking, diving, and wildlife encounters. Matt provides practical advice and tips for travelers looking to embark on their own adventures, and his blog features stunning photography from around the world. His content aims to inspire others to explore nature and take on daring challenges.

5. Nomadic Matt

View this post on Instagram A post shared by Matt Kepnes | Nomadic Matt (@nomadicmatt)

Matt Kepnes, also known as “Nomadic Matt,” is a well-known travel blogger, author, and speaker. He is particularly known for his expertise in budget travel and advising on how to travel the world on a tight budget. Matt’s blog and books offer practical tips on saving money while traveling, finding affordable accommodation, and maximizing travel experiences. He has been a long-time advocate for sustainable and responsible travel practices.

See Also: Best Practices for Working with Instagram Travel Influencers

Top van life influencers

1. tiny house giant journey.

Jenna gained popularity through her YouTube and IG channels, where she documents her adventures living in a small, self-converted home. Her content often includes detailed tours of her tiny home, travel vlogs, and those interested in downsizing and embracing minimalist living. 

2. Eamon and Bec

Eamon and Bec are a Canadian couple known for their van life adventures and sustainable living practices. Their content often focuses on van conversions, budget-friendly travel, and their commitment to eco-conscious living, such as solar power and waste reduction.

3. Kara and Nate

Kara and Nate are a travel vlogging couple who have gained a significant following on YouTube. While they are primarily known for their global travel adventures, their newer van life content provides a glimpse into their experiences and challenges of adapting to van travel from their usual jet-setting adventures.

4. Chris Travels

Chris is a great source of information about how to make the most of RV living and van life. He offers practical advice on topics like van conversions, travel tips, and choosing the right vehicle for your lifestyle. His content is informative and geared toward helping others navigate the world of mobile living. 

5. Brianna Madia

View this post on Instagram A post shared by Brianna Madia (@briannamadia)

Brianna lives an adventurous nomadic lifestyle, which includes van life, hiking, and outdoor exploration. She documents her journeys and van life experiences, showcasing her love for nature, travel, and their unique storytelling style. Her content often emphasizes the beauty of outdoor landscapes and the freedom of living on the road.

Top Black travel influencers

1. jessica nabongo.

View this post on Instagram A post shared by Jessica Nabongo 🇺🇬 (@jessicanabongo)

Jessica Nabongo made history as the first Black woman to visit every country in the world, completing her journey in October 2019. She is a travel influencer, public speaker, and entrepreneur who shares travel tips and discusses diversity and inclusion in travel.

2. Karl Shakur

Karl “Shakur” Ndieli is a talented travel filmmaker, photographer, and content creator known for his cinematic approach to travel storytelling. He shares his travel experiences and adventures through visually stunning videos and photos, often featuring breathtaking landscapes, vibrant cultures, and immersive travel experiences worldwide.

3. Oneika Raymond

Oneika Raymond is a travel journalist, television host, and travel influencer who has appeared on various travel-related TV shows. She shares her travel experiences, destination recommendations, and cultural insights on her platforms. Oneika is known for her dynamic and informative content that encourages travelers to explore the world with an open mind.

4. Ernest White II

View this post on Instagram A post shared by FLY BROTHER with Ernest White II (@flybrother)

Ernest White II is a travel writer, storyteller, and host of the travel TV series “Fly Brother.” He explores the connections between culture, travel, and personal growth through his travel experiences. Ernest is known for his engaging writing and commitment to promoting cultural understanding and diversity in travel.

5. Nneka Julia

View this post on Instagram A post shared by Nneka Julia (@nnekaj)

Nneka Julia is passionate about showcasing the diversity, beauty, and culture of countries across the world. Her content often includes practical tips for travelers interested in exploring some of her favorite diverse regions. 

Top cruise influencers

1. gary bembridge.

Gary Bembridge is a seasoned traveler and creator of the “Tips for Travellers” brand. He is known for his YouTube channel and podcast, sharing travel advice, tips, and insights on various aspects of travel, including cruising. While Gary covers a wide range of travel topics, he has produced content related to cruise travel, including detailed cruise ship reviews, discussions about cruise lines, and practical tips for cruisers.

2. Emma Cruises

Emma is a cruise enthusiast and travel blogger with a strong online presence on YouTube and her blog. She is known for creating content that revolves around cruise ship reviews, tips, and cruise-related discussions. Emma provides valuable insights into the cruise industry, including cruise line comparisons, cabin tours, cruise ship tours, and cruise-related travel advice.

3. Don’s Family Vacations

Don is a travel enthusiast and cruise blogger who specializes in family-friendly cruise content. He offers cruise reviews, tips, and information specifically tailored to families interested in cruising. Don’s content includes cruise ship reviews, discussions about cruise lines and itineraries, and advice for making the most of family cruises.

4. Sharon at Sea

Sharon at Sea is a YouTube community dedicated to cruise travel. The channel is hosted by Sharon, a travel agent, and offers a variety of cruise-related content, including cruise ship tours, cruise vlogs, and behind-the-scenes looks at cruise ship experiences.

Top sustainable travel influencers

1. shivya nath.

View this post on Instagram A post shared by Shivya Nath (@shivya)

Shivya Nath is an author and sustainable travel drifter. She is known for traveling the world on a budget and as eco-friendly as possible. She will show you all of her favorite spots and teach you how to travel the world ethically. 

2. The Sustainable Traveller

View this post on Instagram A post shared by The Sustainable Traveller ™ (@thesustainabletraveller)

The Sustainable Traveler is an Instagram account focused on encouraging and educating travelers about eco-friendly and sustainable travel practices. The account shares practical tips, product recommendations, and inspiration for sustainable and responsible travel. It highlights sustainable accommodations, eco-tours, and destinations that prioritize environmental and ethical considerations in their offerings.

3. Kathryn Nelson

View this profile on Instagram Kathryn Nelson 🧜🏼‍♀️ Mermaid (@ plasticfreemermaid ) • Instagram photos and videos

Kate Nelson, known as the “Plastic Free Mermaid,” is a prominent advocate for plastic-free living and sustainable travel. She gained recognition for her efforts to reduce plastic waste, particularly in coastal and marine environments. Her work focuses on the importance of preserving the world’s oceans and reducing plastic pollution while traveling.

4. Traveling Jackie

View this profile on Instagram Jackie Nourse (@ travelingjackie ) • Instagram photos and videos

Jackie Nourse, also known as Traveling Jackie, is a travel blogger and podcaster and an advocate for responsible travel and sustainability. She hosts the “Budget-Minded Traveler” podcast, where she explores various aspects of travel, including eco-conscious and ethical travel practices. Her content encourages travelers to explore the world with a positive impact on both local communities and the environment.

Top travel micro influencers 

1. amanda bloomquist.

View this profile on Instagram Amanda (@ amanda.bloomquist ) • Instagram photos and videos

Amanda is a travel influencer based in the Pacific Northwest. Whether she’s halfway across the world or in her home state of Washington, Amanda always publishes top-notch content that will inspire you to get out and experience new things. 

2. 2dadswithbaggage

View this profile on Instagram Jon Bailey (@ 2dadswithbaggage ) • Instagram photos and videos

2dadswithbaggage is the story of an LGBTQ+ couple traveling the world with their two daughters. They promote gay-friendly travel destinations and highlight places that are perfect to visit with your family. 

3. That Pup Stanley

View this post on Instagram A post shared by Stanley & Rich Waldmann | Funny Backpack French Bulldog & Dads (@thatpupstanley)

Who said travel influencers had to be human? If you want something a little different, check Stanley out for pet-friendly destinations and light-hearted content from our favorite four-legged traveler.

4. Adil Musa

View this post on Instagram A post shared by Adil Musa (@adilmusa1)

You name the place, Adil has been there. This London-based creator is always inspiring his followers with incredible travel content, including some of the most delicious dishes you never knew existed.

5. Christine Bottross  

View this profile on Instagram Christine Bottross | NYC Travel & Lifestyle Creator (@ christinebottross ) • Instagram photos and videos

Christine is an Egyptian-born creator who now lives in New York City. Whether in front of The Great Pyramid of Giza or the Empire State Building, you can always count on Christine to inspire wanderlust. 

Top Gen Z travel influencers

1. nash grier.

View this post on Instagram A post shared by Nash Grier (@nashgrier)

Nash Grier initially gained popularity for his comedic sketches on the now-defunct social media platform Vine, but now, he shares his life and travel experiences on Instagram and YouTube. His vlogs often feature visually captivating destinations and cameos from his wife and kids. 

2. Lexie Lombard

View this post on Instagram A post shared by Lexie Lombard (@lexie)

Lexie is a down-to-earth travel and lifestyle influencer who shares travel journeys and personal stories. Her content often combines fashion, beauty, and travel in an engaging and relatable way. 

3. Damon and Jo

Damon and Jo are the duo behind the “Shut Up and Go” brand, which encourages budget travel and language learning. Their unique and humorous approach to travel, language, and cultural experiences has made them a niche staple on YouTube.

4. Gabriel Conte

View this post on Instagram A post shared by gabriel conte (@gabrielconte)

Gabriel is a multi-talented content creator, actor, and musician with a passion for travel. He often combines elements of storytelling and humor in his posts, making them highly engaging and relatable to his audience.

5. Summer McKeen 

Summer is known for sharing her travel adventures, lifestyle content, and style inspiration on her popular YouTube channel. Her travel content features her exploring new destinations, trying local cuisines, and providing recommendations—all with a healthy dose of humor. 

Key takeaway: Partner with travel content creators to make your brand the ultimate destination.

Travel industry influencers have become a key driving force that influences people’s travel choices. So if you haven’t yet collaborated with travel influencers to promote your hospitality business, the time is now.

Learn more about influencer marketing: Influencer Marketing 101

Frequently Asked Questions

Travel content creators make money through various avenues, including sponsored posts, brand collaborations, affiliate marketing, YouTube ads, merchandise sales, and so forth. Additionally, some build a loyal audience to monetize through crowdfunding platforms like Patreon or seek partnerships with travel companies, hotels, and tourism boards for sponsored trips and promotions. Income sources vary based on the creator’s niche, platform, and audience size.

A travel creator is an individual who produces digital content, such as blogs, videos, photos, or social media posts, centered around their travel experiences. They share insights, recommendations, and stories about destinations, accommodations, and activities, often to inspire and inform their audience. They may also focus on various niches within travel, such as budget travel, luxury travel, adventure travel, or cultural exploration, catering to diverse interests and demographics.

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Home > Tips > How To Become a Travel Influencer: The Ultimate Guide

How To Become a Travel Influencer: The Ultimate Guide

By Dymphe / February 17, 2023

Wondering how to become a travel influencer ? This detailed guide shows you everything you need to know!

Influencer marketing is a very important marketing strategy for many companies. As a travel influencer, your job is traveling the world. You create content, work with brands, and visit many destinations.

I'm a travel influencer on Instagram and I focus on creating photos at beautiful places. Currently, I have about 86,000 followers on my Instagram page . I love being a travel content creator, as it allows me to focus on my passions! My passions are pretty places and photography.

In this guide, you can find everything you need to know on how to become a travel influencer! There are so many important things to know if you want to become a paid travel content creator.

I'll start with information on becoming a travel influencer with an audience. After that, I'll give you information on how to get paid too.

Table of Contents

How to Become a Travel Influencer

First, I'm going to give you information on how to become a travel influencer with an audience. I'll tell you how to start, how to create content, how to build your own brand, and more!

Find a Niche: The First Thing To Do If You Wonder How To Become a Travel Influencer

Want to know how to become a travel influencer? First, you need to find a niche! This is a very important thing to do.

Of course, it's already a niche to focus on traveling, instead of something else. For example, it's very different from a food influencer or a lifestyle influencer.

But it's still important to get even more of a niche. There are many travel content creators, and you need to distinguish yourself. If you do that, there will be people interested in your niche that will become your audience.

By choosing a niche, there are a few things to consider.

First, you need to find a niche that you love. It's very important that you love what you're doing, as you'll spend a lot of time on it!

For example, you can focus on luxury travel. But you can also focus on budget travel, or on backpacking!

Besides that, your niche can also be a certain country or even a continent.

Also, a niche can be couple travel or solo travel.

So it's important to find a niche you love if you want to become a travel influencer. But besides that, it's also important to find a niche people are actually interested in.

That's important because you need to get an audience of people who love to see your content.

All examples of niches I mentioned above are very popular niches.

But there are many other niches that people will love.

So start thinking of a niche that fits you and that you want to create content about! Then only check if you love it enough to spend a lot of time on it and if people would like to see it. If that's the case, you found your perfect niche!

Choose a Good Name: Something Many Forget If They Think of How To Become a Travel Influencer

After finding a great niche, it's time to find a good name!

It's not the first thing you will think about when you're wondering how to become a travel influencer. You might think about how to create content or how to get a consistent feed first.

I'll tell you more about these things later. These things definitely are very important, but choosing a good name is also crucial. And it's something that many people often forget about.

Your name is a large part of your own brand. It is the way you present yourself as a content creator and it's how people can find you.

There are several things to consider when choosing a name.

Your name should be both unique and not too hard to remember.

It should be unique as you don't want people to confuse you with other travel content creators.

Besides that, it has to be easy to remember. If someone wants to find you on Instagram after they saw you somewhere, that should be easy.

Moreover, I'd recommend including a word related to travel in your name.

If you do that, it's immediately clear that you create travel content. Those who want to see travel content will more likely follow you in that case.

For example, you can choose the first part of your name and a word such as travels, explores, or journeys.

That's only an example, as there are many options for a good name. Be creative and find a name that you like!

Create Content: One of The Most Important Things if You Want to Know How to Become a Travel Influencer

If you want to become a travel influencer, it's very important to create content. Your content is the reason you'll get an audience.

There are a few important things on how to create great content. It should be of high quality. Furthermore, it should be something your audience wants to see. And besides that, video content is also important. Below, I explain this!

High Quality

The content you create for your Instagram travel page should be of high quality. That's very important if you wonder how to become a travel influencer.

When people look at your profile they should see it's professional. This gives a better impression and makes it more likely they will follow you when they visit your page.

Also, when you want to work with brands in the future, it is better if you can create professional content. Brands will definitely like it more! Because of this, you should definitely focus on creating content of high quality.

To create high-quality content there are several things you should think of!

First, you need the tools to create professional content. Think of a good camera and good photo editing software. Without this, it is much more difficult to make high-quality content.

Besides that, you need to know how to make good travel content for Instagram.

You need to practice a lot. One way of doing this is by taking a lot of photos and then comparing them to see which methods of taking photos work best.

You don't have to do this while traveling, because it isn't about the destination at this stage. Instead, you can take practice photos near your home to find out what works best.

Another thing you can consider is doing a photography course. This can help you to understand the basics of photography when you are starting out.

Find Out What Your Audience Wants to See

Now I'm going to explain the second thing that's important to know on how to create content. If you're wondering how to become a travel influencer, this is one of the most important aspects!

When you're going to travel to create content, you first need to find out what your future audience wants to see.

Many people post photos on Instagram. That's because many people want to share their photos with their friends and family. You might also already share photos on Instagram with others you know.

When you want to become a travel influencer, your target audience completely changes. You don't post photos for your friends and family, but you create content for strangers.

For that reason, you need to make content that people who don't know you yet want to see!

You can achieve that in several ways.

For example, create the most beautiful photos of a destination. This can help others in finding a place to visit in the future. Or give detailed information that is useful to others. Another way is to create dreamy photos that people love to look at.

These are only a few examples of how to create content strangers will like. Create content that you would follow if it wasn't your account.

For a long time, the most important content was photo content. That's still important and it still plays a very large role on Instagram.

But video content keeps getting more important nowadays for several reasons.

One of the reasons is that TikTok became very popular. Creating videos for TikTok is a great way to increase the size of your audience.

If you have many followers on TikTok, you can be a travel influencer there. But besides that, people who follow you on TikTok can also start following you on Instagram.

Another reason why video content is very important is Instagram Reels. Reels is a rather new feature that allows you to upload short videos.

If you want to know how to become a travel influencer, then I'd recommend creating Reels. Reels can go viral, and if that happens, you can reach many people in a short amount of time.

For that reason, it's important to learn how to create great videos.

Make Your Instagram Feed Consistent

Another very important thing when you want to be a travel influencer is a consistent feed.

Your Instagram feed will look much more professional when you do so. And this makes it more likely that your follower count will grow!

So what is a consistent feed?

When you look at the feed of a travel influencer, you can see that many colors are the same. Or you might see there is a certain feeling that all photos have. Furthermore, it could be that there is a certain pattern in the types of photos you see.

This is no coincidence. It makes your feed look much better!

An important aspect of this is the order in which you post your photos. Think of a way you can do this. For example, you can alternate posting blue and green photos.

But the most important way to make your feed more consistent is by using a preset. If you want to know how to become a travel influencer, presets are important.

Most people who edit their photos for Instagram in a professional way use Lightroom. This is great software to change, for example, the light and colors.

A preset is a way to edit your photos, in the same way, every time. For example, you can adjust the tone of the blue color for every photo.

You can click on a preset and everything changes! That way, the colors and lighting in every photo will be very consistent. The result is a very consistent feed!

Moreover, you can create your own preset or you can use a preset of an existing influencer!

You can shop my presets if you want your feed to look like mine, very colorful, happy, and bright! With this, you can make your feed consistent for sure!

Want more tips on how to become a travel influencer? Then this one is very useful! Planning ahead is another important thing for becoming a travel influencer.

If you want to be a travel influencer, you want to approach your account in a more professional way.

Because of that, you can't think last minute about what you want to post on your account. That's because you want the quality of your posts to be high.

When you plan in advance you can make sure what you are posting is suitable for your account. That's why it is great to build up a buffer of content, such that you don't run out of it.

And if you see you are running out of high-quality content, you have enough time to make new content!

Also, planning ahead is important if you want a consistent feed. This is something I already talked about in this article.

You can't have a consistent feed if you don't know what your feed will look like in the future. You need a way to see your feed in advance before you post it to Instagram.

There is great software that can help you do that. For example, Later is a great option. Another option is Tailwind.

Build Your Brand

Another important thing when you want to become a travel influencer is to build your brand.

Rather than seeing your Instagram page as only a place on Instagram, you should consider it as a business.

You create something that others want to see and you can earn money with it. This makes it a business, so think of it as such!

A good thing to do is to create your own website. Here you can show how people get in touch with you and you could give information on who you are.

This is great for your followers, but also for the brands you work with.

It can be very simple, but it makes you so much more professional! So it's one of the important answers on how to become a travel influencer.

For this, it is important to get a domain name. For example, you're currently on my website. You can register a domain name at lots of companies on the internet.

What's great is that you can then also great a professional email address. For example, my email address is [email protected]. This is great if you want to work with brands.

Furthermore, you can link to your own website in your bio, which is great!

Be Yourself

Furthermore, it's very important to be yourself! Tell your followers about the things you love, and let them know you.

Your followers will love that. Besides that, brands also like working with influencers who share their values.

If you want to know how to become a travel influencer, this is definitely important.

Keep Improving Your Photography Skills

One of the most important skills you need to have as a travel influencer is photography skills.

You need this to create good photos of the destinations that you visit.

When you want to become better each time, it is important that you keep on improving these skills.

You can do this by reflecting on the photos you take.

One way to do this is by looking at the results your photos get on Instagram. This is a way to reflect on your photos! And that works very well if you want to become a travel influencer.

Find Instagrammable Destinations

As a travel influencer, you have to great lots of travel content! For that reason, you need to go to places where you can create that.

You're going to travel, so I'm sure you'll see beautiful places to create photos and videos. But it's also convenient to find places that are photogenic before going there.

For that reason, it's great to search for pretty spots on the internet before going there. For example, you can find many Instagrammable places all around the world on my website.

I collect many photogenic spots to make it easier for those who like photography. So I'd definitely recommend having a look at it.

This isn't only a great way to find new places for photography. It's also very fun to go to these photogenic places! It's amazing to see all the beautiful places in a certain city or country.

For example, you'll find gorgeous viewpoints or pretty cafes. It's amazing to see all the colorful cafes in London or the gorgeous viewpoints in Santorini. This makes traveling even more fun.

Besides that, it's also fun to explore and capture places that no one knows yet. Finding hidden gems while traveling is amazing and it's fun to see for your audience!

So if you're thinking of how to become a travel influencer, this is important!

Create a Good Bio

Your bio is one of the first things people see when they check out your Instagram profile page. This makes it an important part of your page.

Together with your profile photo, it gives the first impression of your account. And it could lead people to follow or not follow you.

That's why it is important to think about what you write down in your bio.

For example, you can specify here what your Instagram page is all about. Or you can give some information about you.

Also, this is a great place to show contact information for potential brands. You can place your email address here or you can write down how brands can get in touch.

Use Hashtags

Want to know more about how to become a travel influencer? Another thing you have to consider is hashtags.

Hashtags are a way to label your photos. You can add them to the caption of your photo or in the comments. But, keep in mind that you can only post 30 of them at most!

What's great about hashtags is that people can search for or even follow a hashtag.

When they search for a hashtag, they can find top posts and the most recent posts that use that hashtag. It's here where they can find your post. As a result of this, they may follow your account.

Also, when people follow a hashtag they get top posts on their timeline, after which they can also follow you!

That's why it is important to choose the right hashtags for your posts!

Make Stories

One of the most important features of Instagram is the Instagram Stories feature. Using it is a smart move if you want to become a travel influencer!

Instagram Stories are posts that you can show on your Instagram page for 24 hours. After this time, they will disappear! People can click on your profile picture to see them.

Stories can be both photos and videos. And they are a great way to connect with your followers.

That's because they allow you to share updates with them.

Furthermore, what's great is that you can add a lot of interactive elements to stories. This allows you to even better connect with your audience as a travel influencer.

For example, you can do a quiz with your followers. Or you can let people vote. Also, you can let people choose between two choices. And there are many other great things!

Furthermore, Stories are a great way to grow your following.

When people check out your Instagram profile and see a great story, they are more likely to follow you!

What's great is that you can also add a link to a Story. That way you can share other things on the internet with your followers.

But you can only do this when you already have 10,000 followers or if you have a verified account.

Make Use of Story Highlights: A Great Tip if You Wonder How to Become a Travel Influencer

As I showed in this guide before, Stories are great to use as a travel influencer. You can share beautiful photos, videos, and more with your followers!

The only disadvantage of this is that they will disappear after 24 hours. Often you don't want them to disappear and you want to share them with your followers for a longer time!

What's great is that Instagram has a feature for this. These are Instagram Stories Highlights. Unlike Stories, Stories Highlights have a permanent place on your Instagram profile!

You can choose Stories that you can add to a Stories Highlight. They appear as small circles at the top of your profile!

You can organize them as you can choose which Stories to add to which Stories Highlights.

For example, you can make a Stories Highlight with pictures of New York City or Paris.

Also, you can add a custom image to each Stories Highlight. That way you can better work on your brand.

You can make custom images that fit your brand well! For example, you can choose a font and colors that match other aspects of your brand! Creating Stories Highlights is great for becoming a travel influencer.

Make Instagram Guides

A rather new feature on Instagram is Instagram Guides . If you want to know how to become a travel influencer, I'd recommend using Instagram Guides too.

The concept of Instagram Guides is that you can share Instagram posts with text. It's a great way to give your followers more information!

There are 3 types of guides.

Places Guides allow you to share certain places in the world.

If you do that, a tappable element of all places you add appear.

This is great because you can share information about the places you visited! For a travel influencer, that's perfect.

With Product Guides, you can list products. Furthermore, with Posts Guides, you can do anything else.

Creating Guides is a great way to make your Instagram page more interesting. It's fun for your consisting followers, as it's extra content.

But it's also a great way to grow your following. Those who have a look at your profile might follow you because of the Guides you wrote!

You can create Guides about many things. For example, you can create a Guide about pretty places in a certain city. But you can also create a Guide in which you give travel tips.

Instagram Guides are perfect if you like being creative!

Stick to a Consistent Posting Schedule

Another important thing to do is to stick to a consistent posting schedule.

Thus, posting every day, every two days, or any other regular timing is a good idea.

Doing this will help you grow your amount of followers on Instagram. If you have a consistent posting frequency, more people will see your profile.

And if more people see your profile and you do everything else on this list, they will likely follow you.

Also, your existing followers will like it more if they know when you'll post something. Because of that, the engagement on your photo will be much higher. Comments, likes, saves, it all helps you grow your account.

Another benefit of sticking to a consistent schedule is that you set a deadline for yourself. When you want to post every day, you have to produce enough posts to stick to it, which is good for your account!

If you don't have a consistent posting schedule, and you post whenever you want, you'll likely post less.

So there are all kinds of benefits to having a consistent posting schedule. That's why I definitely recommend doing so!

Choose a Good Profile Picture

Having a good profile photo is also important if you want to know how to become a travel influencer.

Your profile photo is always one of the first things people see of you. Whether they have a look at your profile or see one of your photos, they see the profile photo.

For example, if someone has a look at your profile, they will see your profile picture at the top of the page! For that reason, it's very important for the first impression people get of you.

Besides that, your profile photo is not only a photo people will see first, but it's also a photo they will always see.

Whether your posting a photo, create a story, post Reels, or do something else, it's visible!

That's also why it's important to have a good one.

So how do you decide which photo you use as your profile picture?

I'd recommend choosing a photo that shows your face. Also, I'd recommend choosing a photo that shows that you're a travel content creator. For example, choose a photo of yourself in front of a beautiful view!

Get a Page With a Lot To Do and To See

If you're wondering how to become a travel influencer, this is also important. It's best to get a page with lots of things to do and to see!

So instead of only posting photos, post photos, Reels, stories, and more! You can also post several photos in one post so people can swipe.

It's important that your Instagram page is a fun place to spend some time. If you do that, people will more likely follow your travel page.

I already mentioned Guides, Reels, and Stories. And it will help you grow your following if you create many kinds of content.

Also, if you post Stories, make sure every now and then people can vote or ask a question. If you do that, there are things to do on your page which make it way more fun for your audience!

Moreover, it's not only more fun to have a look on your page, but more people will like it too!

For example, those who love photos can have a look at your photos. And those who prefer videos can see your videos. Furthermore, people who like reading can read your guides.

Many more people will love your page if there's a lot to see!

How to Become a Travel Influencer That Gets Paid

So now you know the most important things about how to become a travel influencer. Once you're a travel influencer, it's time to get paid!

Below, you can find information on how to become a paid travel influencer.

I'll first tell you some of the possible collaborations. After that, you can read which brands work with influencers. Furthermore, I'll let you know how to get in touch with brands. After that, I'll give you some other tips!

The Possible Collaborations

Here are some examples of collaborations with brands! These are ways to become a travel influencer that gets paid.

Paid In-Feed Posts

The first way to make money as a travel influencer is through in-feed posts.

In-feed posts are the posts that appear in your feed. They take a permanent spot on your Instagram profile.

Also, when you post this kind of content, all your followers will see it on their timeline.

An example of an in-feed post is you holding a product of a brand. Or, as a travel influencer, you can take a photo at a hotel and show how beautiful it looks!

When posting a paid in-feed, it is normal to tag the brand's Instagram account in your photos. That way your followers know which brand you promote.

It is important that you specify your paid in-feed posts are ads. In many countries, the law requires this.

For example, you could use a hashtag that shows this when posting a paid in-feed post. Also, you can use Instagram's paid promotion tools.

Paid Stories

Another way to make money as a travel influencer is through paid Instagram Stories.

As I already said in this guide, Stories are a great way to have interaction with your audience. And that's something brands value a lot!

Through video stories, you can showcase a brand's product or you can show something else!

What's great is that this type of promotion can be different from what you usually post. It doesn't need to fit in your existing consistent feed.

This gives you and the brand a lot of flexibility in working together.

Product Photography and Videography

Want to know more about how to become a travel influencer that gets paid? You can also make money as a travel influencer through product photography. And you can make product videography as well.

For this, you make content for brands that you don't post on your own Instagram account. You take photos and videos that the brands can use themselves.

Brands that you work with like your content, and want that type of content for their own page. This is the perfect way to do that!

Social Media Management

This last way to get paid as a travel influencer is for when you are a travel influencer for a longer time.

Many brands struggle with their social media. They might need someone that can make their Instagram profile pages better.

You could do this for them.

Once you are an established influencer you have a lot of experience with social media.

This experience makes it easy to manage the social media accounts of brands.

The extent of this social media management for brands can differ a lot. You could help them set up everything or you could help them with their posting strategy.

But you could also manage their whole social media account!

What Kind of Brands Work With Travel Influencers

As a travel influencer, there are many brands that you can work with. First, you can work with all kinds of travel brands. For example, you can collaborate with tourism boards, train companies, hotels, and more!

But there is much more! Besides brands related to travel, there are many other brands that want to work with you.

Even though you want to become a travel influencer, that doesn't mean you can only work with travel brands!

Your audience likes to travel, but they will definitely have other interests too. Furthermore, it depends on your niche as well.

For example, many travel influencers work with clothing brands. That's because clothes can play a large role in their travel content.

The possibilities are endless. Other examples are laptop brands, soda brands, apps, jewelry brands, and much more! These are only a few examples of all kinds of companies that travel influencers can work with.

How to Get in Touch With Brands

When you want to work with brands you first have to get in touch with them. There are three main ways to do so!

Send Emails

One of the ways to get in touch with brands is by sending them an email.

You can approach companies through email by sending them a proposal.

In this, you can tell about your rate and what you can offer for that.

Influencer Networks

Influencer Networks are a way for brands and travel influencers to connect.

You can make an account here and brands can get in touch with you if they see a fit.

This is a very easy way to get in touch with brands.

A Brand May Approach You

Often a brand approaches you to work together and you don't have to do anything.

This is the easiest way to get in touch with them, which is great!

Other Tips on How To Become a Travel Influencer That Gets Paid

Here are some other tips if you want to get paid as a travel influencer. With this, you can get even better results.

Get a Media Kit

A media kit is a convenient thing to have as a travel influencer. With it, you can show brands a summary of your brand. In your media kit, brands can find a lot of information about you.

For example, you can add here any brands you already worked with and your niche. Also, you can add the services you offer!

Get a Portfolio

A portfolio is a place where you can showcase your previous work. This allows brands to see what they get when they work with you.

You can include your portfolio in your media kit. Or you can create a separate portfolio!

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An introduction.

Cheryl & Hemandra developed TodayWeExplore to become a source of inspiration for couples looking to improve their journey as one. We’ve stayed committed to inspiring everyday people to lead better & more fruitful lives by incorporating the idea of wellness. Wellness that is not limited to the physical body but also the mind & soul. By eating well, staying disciplined to a fitness regime & travelling the world, we believe that everyone can achieve a fulfilled life. We've also recently relaunched our agency after recognising a greater demand for UGC-styled content. Our strength lies within bridging reach with socially-driven content.

What we do as a team.

We’re backed by a content team that works closely with us to deliver content that speaks to our audience while helping our brand partners excel in their social media efforts. We primarily work with luxury hospitality, travel & lifestyle brands to create content for their social media platforms. When we’re not creating content, we work with renowned content creators in the region to deliver strategic collaborative campaigns for stat boards, tourism & travel agencies and lifestyle brands.

Gone are the days for “pretty photos”.

By Influencers, For Influencers.

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Our milestones.

BRANDS WE'VE WORKED WITH

Few brands we've been blessed to partner up with over the last few years.

We’ve generally preferred to keep our content authentic & that means we tend to reject paid projects that don’t align with our interests & how we live our lives. Speak to us & we would love to be able to propose what we think will work best for both our brands.

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The Thriving Travel Content Creator’s Guide You Need in 2024

Last Updated on January 30, 2024 by The Digital Travel Expert

Being a successful travel content creator where every corner of the globe has been Instagrammed, TikToked requires more than just stunning visuals and witty captions. Aspiring globetrotters have saturated the digital space with their adventures, leaving both travelers and travel professionals yearning for authenticity and innovation.

What is a travel content creator then?

Table of Contents

How to become a travel content creator

In this guide, we’ll dive into the uncharted waters of travel content creation, revealing the secrets to crafting content that not only enchants casual wanderers but also captivates the discerning eyes of travel industry experts. From mastering digital skills like SEO and Travel Social Media Marketing to embracing the art of storytelling and delving into influencer marketing, we’ll explore the road less traveled to help you carve a niche in this competitive landscape.

1. The Power of SEO: Navigating the Digital Compass

In the vast sea of travel content, being discoverable is the key to success. While many blogs touch upon the importance of SEO travel content , few delve into the nuances of effective keyword research and leveraging long-tail keywords. Imagine your blog as a treasure map – strategically placing keywords unlocks the hidden gems within your content, making it irresistible to both travelers and industry professionals alike.

2. Social Media Alchemy: Turning Likes into Lifelong Followers

Beyond the basic tips of consistent posting and engaging captions, the real alchemy of travel social media strategies lies in understanding the algorithmic magic of each platform. Dive deep into the analytics, decipher the patterns of your audience, and tailor your content accordingly. Unveil the mystery behind the timing of your posts, the ideal length of captions, and the enchanting allure of storytelling through visuals.

3. Influencer Marketing: Building Bridges in the Digital Realm

While most blogs touch upon the surface of influencer marketing , the real art is in building meaningful relationships. Develop a symbiotic connection with brands, fellow creators, and your audience. Showcase the human side of your travels, allowing your followers to feel like they are part of your journey rather than just spectators.

4. Photography Beyond the Frame: Crafting a Visual Symphony

It’s not just about capturing beautiful landscapes; it’s about telling a story through your lens. Break away from the clichés and dive into the world of experimental photography . Experiment with perspectives, play with colors and make each image a portal into the soul of your destination. This not only captures the imagination of travelers but also garners respect from industry professionals appreciating the artistry behind the lens.

5. Storytelling: Weaving Narratives That Resonate

Beyond the allure of picturesque destinations, it’s the stories that linger in the hearts of your audience. Move beyond the standard itinerary reviews and infuse your content with the soul of your travels. Share the mishaps, the unexpected encounters, and the personal growth each journey brings. A well-told story not only sparks wanderlust but also resonates with the professionals seeking authentic voices to collaborate with.

Unveiling the Untold Truths: Navigating the Realities of Being a Content Creator

Behind the lens and beyond the captivating narratives, being a content creator unveils a complex tapestry of challenges, sacrifices, and unexpected realities.

The Unfiltered Realities

1. Struggle Beyond the Frame

While Instagram feeds may paint a picture of perpetual wanderlust , the truth is that behind every awe-inspiring shot lies a myriad of challenges. From navigating unfamiliar territories to battling unpredictable weather conditions, the life of a content creator is far from a perpetual vacation. The struggle to capture the perfect moment often involves long hours, unexpected setbacks, and a relentless pursuit of creativity.

2. Financial Realities

Contrary to the perception of endless sponsorships and freebies, financial stability is a constant tightrope walk for many content creators. While some manage to secure lucrative partnerships, others grapple with the inconsistency of income streams.

The costs associated with equipment, travel expenses, and content production can quickly escalate, creating a financial juggling act that remains hidden behind the glossy filters.

The Pressure of Perfection

1. Unrealistic Expectations

The pressure to maintain a flawless online presence and perpetually present an idealized version of life can be overwhelming. Many content creators find themselves ensnared in the pursuit of perfection, leading to burnout and a disconnection from the authentic experiences that initially fueled their passion. The balance between curated content and genuine storytelling becomes a delicate dance in the quest for validation.

2. Loneliness on the Road

While the allure of exploration is undeniable, the nomadic lifestyle often brings with it a profound sense of isolation . Constantly moving from one place to another can strain personal relationships, leaving content creators grappling with the solitude that accompanies the pursuit of their craft. The travel digital realm may connect them with thousands, but the physical presence of companionship remains elusive.

Behind the Scenes of Collaboration

1. Negotiation and Rejection

The glitzy collaborations and sponsored trips are only part of the story. Negotiating partnerships , dealing with rejection, and navigating the intricacies of contractual agreements are lesser-known aspects of the business. The seemingly effortless collaborations portrayed on social media often mask the behind-the-scenes efforts and negotiations that transpire.

2. Maintaining Authenticity

Striking a balance between sponsored content and authentic storytelling is a constant tightrope walk. Travel content creators grapple with the challenge of preserving their unique voices while meeting the expectations of brands. The untold truth is that many creators face the dilemma of compromising authenticity for commercial success.

Key Takeaways on Successful Travel Content Creation

Successful travel content creation hinges on a dynamic combination of digital skills, niche specialization, and industry experience.

First and foremost, proficiency in essential digital skills like SEO, Social Media Marketing, and Influencer Marketing is non-negotiable. Mastery of travel SEO ensures discoverability in the vast digital landscape, while adept social media strategies leverage platforms effectively for audience engagement. Influencer Marketing fosters collaborations that extend a creator’s reach and impact.

Beyond technical prowess, identifying and establishing a unique travel niche is imperative. Whether it’s sustainable travel, culinary explorations, luxury getaways, or adventure tourism, carving a distinct niche fosters authenticity and resonance with a specific audience .

Furthermore, having firsthand experience in the travel and hospitality industry adds unparalleled depth to content. Whether it’s working in hotels, tour operations, or as a travel agent, this experience enriches storytelling with insider insights, fostering credibility and a nuanced perspective.

In essence, the synergy of digital skills, travel niche specialization , and industry experience forms the bedrock of compelling and influential travel content creation.

Thought-provoking FAQs about travel content creator

How do you balance the ethical responsibility of promoting travel with the environmental impact of tourism.

It’s a crucial consideration for travel content creators. Beyond showcasing the beauty of destinations, responsible creators are increasingly mindful of their role in promoting sustainable and eco-friendly travel. They may address this by featuring lesser-known destinations , promoting eco-conscious accommodations, and advocating for responsible tourism practices.

How do you handle cultural appropriation concerns when featuring diverse destinations in your content?

In an era where cultural sensitivity is paramount, travel content creators must navigate the fine line between appreciation and appropriation. Acknowledging and respecting local customs, traditions, and history becomes essential. Some creators actively collaborate with local voices to ensure an authentic representation of the culture they’re showcasing.

Can you share a moment when your travel content inadvertently impacted a local community, either positively or negatively?

Travel content creators often find themselves unintentionally influencing the places they visit. Whether it’s unintentionally boosting tourism to a lesser-known town or inadvertently contributing to overtourism, sharing these stories helps shed light on the unforeseen consequences of their influence and encourages a reflective approach to content creation.

How do you deal with the mental health challenges of constantly being on the move and the pressure to create engaging content?

Travel content creators often face burnout due to the relentless demand for fresh and exciting content. Addressing the mental health aspect of this profession is crucial. Some may openly discuss their struggles, emphasizing the importance of self-care, balance, and the reality behind the curated images.

How do you handle negative feedback or criticism, especially when it comes to cultural sensitivity or ethical concerns?

While travel content creators aim to inspire and uplift, they are not immune to criticism. Addressing negative feedback gracefully and learning from it is an art. This may involve openly acknowledging mistakes, educating oneself, and committing to continuous growth and improvement. This question is asked to people applying for travel content creator jobs.

How do you stay true to your unique voice and style while still meeting the expectations of brands and sponsors?

Navigating the balance between authenticity and commercial viability is a challenge. Travel content creators may discuss the delicate dance of maintaining their brand identity while adhering to the requirements of collaborations. Finding brands that align with their values becomes paramount.

In a world saturated with travel content, how do you keep your work from becoming just another “Instagrammable” post without substance?

This question delves into the core of meaningful content creation . Travel influencers may share insights into their creative process, emphasizing the importance of storytelling, depth, and authenticity over mere aesthetics. It’s about creating content that resonates rather than just follows trends.

How do you handle the pressure to constantly portray a glamorous and envy-inducing lifestyle, and do you ever feel the need to be more transparent about the challenges of a life on the road?

The perception of an idealized travel lifestyle can be deceiving . Some content creators discuss the pressure to maintain a glamorous facade and the importance of showcasing the realities, challenges, and behind-the-scenes moments. Authenticity becomes a key factor in connecting with the audience.

What steps do you take to ensure your collaborations align with your values, and have you ever turned down a lucrative opportunity due to ethical concerns?

As travel content creators increasingly become influencers, the question of ethical collaborations arises. Some may discuss their criteria for partnerships, the due diligence they conduct on brands, and instances where they turned down opportunities that didn’t align with their principles.

How do you foresee the future of travel content creation evolving in response to changing global circumstances, such as pandemics or geopolitical shifts?

Content creators in the travel sector are not immune to the global changes affecting the industry. This question explores their foresight and adaptability, discussing how they anticipate adjusting their content, travel strategies, and overall approach in response to unforeseen challenges.

More tips on and questions on travel content creation

What does a travel content creator do.

Content creators in the travel and hospitality industry seamlessly weave the tapestry of their global adventures, blending digital finesse in SEO , social media, and influencer marketing. Through captivating storytelling and visually arresting photography, they transcend wanderlust, shaping an immersive narrative that resonates with both casual explorers and industry connoisseurs.

How do you create travel content?

Creating travel content is like painting with pixels. I embark on each journey armed with a camera, a heart full of curiosity, and a knack for storytelling. I capture not just wildlife, and landscapes but the whispers of cultures. It’s not about where I go; it’s about the stories I bring back. Every click is a chapter, and every caption is a brushstroke on the canvas of my adventures.

How do I become a luxury travel content creator?

Embark on the journey to luxury travel content creation by blending opulence with authenticity. Master the art of storytelling, capture moments of extravagance, and build a niche that exudes sophistication. Cultivate a keen eye for aesthetics, engage with high-end brands, and let your content become a passport to the world of refined exploration . In the realm of luxury, substance, and style coalesce – be the curator of experiences that redefine opulent wanderlust.

How much do travel influencers make?

Short Answer: Travel influencers’ earnings vary widely, but many make anywhere from a few hundred to several thousand dollars per sponsored post. Income sources also include brand partnerships, affiliate marketing, and monetized content on platforms like YouTube or blogs. However, it’s important to note that success and income levels depend on factors such as follower engagement, niche, and negotiation skills.

What is the difference between a travel content creator and travel influencer?

While there’s overlap, a content creator primarily focuses on producing various forms of engaging content about travel experiences, including blogs, videos, and photography. On the other hand, a travel influencer often emphasizes building a personal brand, leveraging their online presence to influence and guide their audience’s travel decisions, typically through partnerships and collaborations with brands. In essence, content creators create, while influencers leverage their influence for partnerships and recommendations.

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Travel’s Creator Economy Resets for Next Boom

Lebawit Lily Girma, Skift

June 28th, 2021 at 2:00 AM EDT

Post pandemic, brand and destination marketing dollars will favor those who get hyper-creative, hyper-local and hyper-talented in video and storytelling content. There's a boom coming — for those playing the long game.

When Covid hit, travel’s broad cross-section of content creators — bloggers on free or paid press trips , social media influencers, and multimedia storytellers — saw their revenues plummet overnight.

Some scrambled to redefine their business models with a focus on local travel, while others shifted into lifestyle, fashion, food, self-help and home decor, or exited travel content creation altogether.

As tourism gradually reopens after over a year of stops and starts, is the future as bright or will it remain laced with uncertainty on the other side of this pandemic? Content creation overall, outside of pure news, is at an all-time high particularly in the U.S. , and booming in other sectors — but what about in travel?

Janicke Hansen and Lola Akerstrom, co-founders of NordicTB Collective — a group of digital storytellers based in Scandinavia — believe in the future of opportunities for local and regional travel content work, but are hesitant on how soon a boom might happen.

Hansen said smaller tourism boards in Norway, for instance, had gone bankrupt from the lack of small business tourism revenue and therefore marketing funds remained scarce.

The shift of travel influencers into lifestyle and other areas and their desire to now get back into travel — which creators came to realize was a luxury — will also have consequences, Akerstrom added.

“It’s going to affect the creator economy in the next two to three years, in that it may devalue what people produce for the destinations, because travel influencers that are really hit are going to be doing a lot of things for free such as press trips,” Akerstrom said. “It’s going to take us back to many years when we said influencers need to be paid for their time.”

Ross Borden, the founder and CEO of Matador Network , a veteran travel content creation platform and hub, is more bullish on the future.

“I think creators are going to have more opportunities than ever, I think the overall pool of dollars that’s gonna get spent on creators and influencers is going to increase,” Borden said.

“We’re already at 130 percent of total 2019 revenue, and about 150 percent of total 2020 revenue, and it’s almost the end of May, so we’re in the middle of what’s going to be a huge record year for us.”

Borden recently relaunched Matador Creators — a revamped platform or “LinkedIn for travel creators” as Borden described it, where creators can set up their profiles and apply for press trips or campaigns from brands that reach out to Matador Network.

As travel gradually reopens, travel content creators are finding their revenue is bouncing back as well, depending on their regions and audience.

“I think there will be a big boom especially because Europe is so dependent on tourism,” said Keith Jenkins, founder of Velvet Escape luxury travel blog and CEO at iambassador , a digital boutique marketing agency with a network of content creators based in Amsterdam.

“I’ve had more bookings this past month than the whole of last year,” Jenkins said about this blog.

Gabby Beckford, founder of Packs Light and a Gen-Z travel influencer who left her full time engineering job in February 2020 to travel the world just before Covid hit, has seen her monthly revenue range consistently in the five-figures every month since February 2021, from social media campaigns for destinations, study abroad companies, and tour activity companies.

As far as press trips, two of Beckford’s thus far have been paid in the U.S. and Mexico but unpaid in Europe, where tourism boards have been upfront about awaiting a wider reopening.

“I think travel is coming back in a huge way,” Beckford told Skift, while frantically searching for an available hotel room in Antalya, Turkey where tourists have returned.

It’s a while longer before a big boom manifests for travel content creators, but there’s a potential for it on the other side of the pandemic for those who get hyper creative or hyper local and up their video game, while diversifying their income streams via sectors linked to travel.

Throw in fierce competition in an industry particularly prone to geopolitics, and it’s a challenging ride ahead but filled with big income potential for those who choose to stay the course.

“Once we’ve reached a decent vaccination level where everything really opens up for people to travel freely, then we’ll see a boom where destinations will really start to compete with one another and that will only be a great thing for content creators,” said Jenkins.

Revolutionizing Creator Access and Partnerships for Bigger Opportunities

In the last five to 10 years of influencer marketing, the approach from brands was largely one-dimensional and lacked authenticity and connection – the brand would just approach an influencer with a lot of reach and followers and lay out the terms for the campaign.

“We are setting out to revolutionize changes around how the tourism promotion infrastructure interacts with creators on a global scale,” Matador’s Borden said. “So that is everything from a new look at a press trip all the way to really fancy and high dollar amount branded content and creator and influencer programs — and we’ve got ways to do pretty much touch every part of that process.”

Matador Creators currently has over 50,000 members who can self identify on it as writers, bloggers, photographers, filmmakers and producers.

It isn’t a social network and focuses on work, with communication running solely between Matador staff and the creators.

When brand requests for proposal roll in – AirBnB , Pacifico beer, Ford , Samsung , and Dominica have been a few of Matador’s recent clients in spite of the downturn – the opportunity is shared in the paid gigs section of Matador Creators, and comes with an invitation from Matador staff to also pitch ideas for the campaign.

“We’re saying, this project has landed on our desk. We want your ideas for where to shoot, what to shoot,” Borden said, adding that it leads to an outpouring of talent who love the brand. “I mean, that’s great for brands, right? What we’re doing is we’re almost like crowdsourcing creative executions.”

Borden said this year Matador creators have made anywhere between $2,000 and $20,000 per gig.

While the company’s roots are in adventure and outdoor travel, its recent campaigns show the broad linkages of tourism with other industries, signaling a huge potential for content creators who show flexibility, creative chops and connection.

“As travel comes back full force, and we really believe it’s going to, we are looking at this as an opportunity to work with hundreds of PR firms, DMOs, airlines, hotel brands, and really reinvent everything that they do with regards to talent and influencers.”

Pre-pandemic, the travel industry in Europe was already leaning towards creator collectives with close relationships and/or access to a large pool of local talent to find the ideal talent fit for a specific project or campaign. In the U.S., influencer marketing firms were widely used by tourism boards.

But the trend of seeking closer and longer-term relationships with creators is likely to grow post Covid, because of an ongoing fragmented travel ecosystem where safety has become primary and in which domestic tourism sits on a new pedestal.

Over in Europe, iambassador has continued to run paid social media and content campaigns for long-term clients such as the European Union, Spain, Germany and Emilia Romagna, aimed at keeping destinations top of mind among travelers or sharing expert tips for when travel returns.

The campaigns leveraged content that bloggers already had from prior trips, but the budgets weren’t reduced as one might expect in a downturn.

“A few years ago we shifted our focus to longer term contracts instead of one-off projects and that really helps,” Jenkins said. “When we look at the campaigns that we’re getting, and the budgets involved, it doesn’t differ very much.”

Jenkins said that for the Spain campaign, the client chose to expand the budget and involve a larger number of bloggers.

The islands are calling… we’re dreaming of the Balearics, in Spain. Read more about these special islands here: https://t.co/gM4CGIr1AW #SpainOnMyMind pic.twitter.com/kctdNTOSgA — Sarah & Terry (@LiveShareTravel) May 18, 2021

In Scandinavia, which remains largely closed off to global tourism since last year, NordicTB Collective ran up to three campaigns for past clients closer to Christmastime, though budgets for those were lower given the lack of travel element. They were set to continue until another surge surfaced.

Influencer and blogger collectives with deeper relationships and connections with the communities and destinations they cover are likely to see their opportunities expand in the future.

The same is true in terms of better access emerging, as well as increased opportunities, for content creators of color. That’s the goal of the Black Travel Alliance, as studies continue to reveal the economic power of Black and brown travelers .

Last December, the Black Travel Alliance launched Wavelength as its signature event platform, matchmaking travel brands and destinations with creators through one-on-one meetings and networking sessions. The move came in response to an industry that has been predominantly white in marketing content and claimed to want to build back in a more inclusive manner post pandemic.

Two editions of Wavelength have now taken place, with up to 30 brands and destinations attending, including a wide variety of U.S. tourism boards, such as NYC & CO, Visit Forth Worth and Explore St. Louis, as well as Switzerland Tourism.

Ursula Barzey, research committee chair for the Black Travel Alliance , said it was still early days to determine the hard data on the resulting deals from those encounters, particularly as tourism is just beginning to restart, but that a survey would soon be underway to measure the organization’s efforts in leveraging opportunities for its members. Other ongoing initiatives include a job board with staff positions in various parts of the travel industry.

Creators With Expanded Services and Skillsets Will Stand Out

As destinations and the creator economy in travel evolve towards a more authentic and conscious kind of travel, creators in the position to offer a bigger umbrella of services — whether as a kind of one-stop “agency” for brands and destinations or with a variety of skillsets to offer — will benefit long-term.

Matador Network, for instance, also runs an in-house production team of 40 known as Matador Studios, which they use for brand campaigns in addition to sourcing the talent and helping craft the campaign idea. That content is then made available to the client for use where it sees fit.

“For Samsung, for example, they’re using our video content in a big partnership with ESPN, they’re using it on Roku and connected TV, so I think that’s a big trend you’re going to see, especially with influencer created content or content that has influencers or talent in it, the brands are going to want to start waking up to the idea of using that content in other places globally,” Borden said.

NordicTB Collective is also analyzing opportunities for its next evolution on the other side of the crisis.

“Are we going to actually evolve into more of an agency working with the destinations to really help them in terms of setting their influencer marketing strategy, or are we going to still stay on the other end, helping them craft really good kind of authentic social media campaigns?” Akerstrom said. “You know, we could do both, so that is something where we need to look at.”

The Domestic Market As An Income Stream

When tourism boards and travel brands saw international crowds disappear in a flash last year and slow to return, they were confronted with the reality of having to promote their own backyard to local communities for the first time.

Selling a guided hiking trip in Norway to a Norwegian became a major conundrum for tourism businesses, Hansen said, adding that most did not even have websites in Norwegian.

But that gap and the forced shift towards domestic tourism at a global level has translated into opportunities for local and regional content creators. It’s a trend that experts either believe is likely to continue in the future.

“Last week I was up north in Norway, and did a collaboration there with the Northern Norway tourism board and one of the local areas there on a paid collaboration, creating content creating videos, photos and stories,” Hansen said. “That had been really, really hard before.” Hansen added that her fees were similar to pre-pandemic.

“Even Visit Norway has now kind of totally shifted their communication strategy towards the Norwegian audience so I think local content creators working within their own country or in their own region will have a much stronger position now than before. Opportunities would open up for those kinds of paid collaborations.”

Iambassador’s Jenkins agreed that hyperlocal content will likely rise to the top – he used the travel downtime to pump up his blog’s local Netherlands content, and it’s now paying dividends.

A host of niche regional or outdoor travel blogs and platforms have also emerged since Covid from bloggers who were once focused on international destinations, as travel creators quickly pivoted into backyard tourism where the marketing money currently lies.

This is also where having access to locally-connected content creators will prove of value. It’s something that Borden says will bring out the “smoke and mirrors” promise of some influencer marketing firms that claim having thousands of local influencer relationships.

“What really counts is authentic storytelling and connecting with talent who already have a direct and authentic connection to your brand, and I think marketers are waking up to that reality,” Borden said.

Jenkins agreed and hopes this renewed focus on local communities will become mainstream in travel content creation rather than just a trend.

“I hope that DMOs in trying to find ways to organize campaigns sustainably, will realize that for a country like the Netherlands for instance you don’t have to get a content creator from the US to reach the US market.”

The Future is Video and TikTok Does It Best

When Covid hit, Gen-Z travel influencer Beckford didn’t despair – she used the time to hone her skills and build up her travel content creation business, namely via TikTok and Instagram.

“For both I get booked pretty much the whole month for content with partnerships since February of this year,” Beckford said.

“I try to tell people in my membership community of creators that video is the future. Short form content has taken over the industry — Facebook stories have popped up, Twitter stories, YouTube stories, Twitch… and TikTok does that best right now.”

View this post on Instagram A post shared by Gabby Beckford, Travel Expert (@packslight)

Beckford’s TikTok posts for study abroad companies have hit a million views in less than 12 hours while tour companies have had people book within seconds. “And so that’s the power of short form video in this time, and I really enjoy it because it’s a challenge to creators.”

Borden agrees that TikTok has taken a solid position in the travel creator economy, and predicted that the platform will give Facebook and Instagram a run for their money in the next five to 10 years.

“We at Matador are extremely bullish on the platform in general, not just for Gen Z, but for Gen X, millennials, really everyone.”

TikTok’s immersive visual format default sound on feature and format are what TikTok representatives underlined at the Arabian Travel Market in May as being so effective they can accelerate a viewer’s travel plans from inspiration to going into the direct phase of booking and going.

TikTok representatives also shared survey results indicating that the short form video platform has 65 percent consumer brand recall, as well as the highest purchase intent index of any platform, including television.

Up to 61 percent of users also said they felt that advertising on the platform was unique. That makes TikTok a powerful platform for marketing destinations in a competitive post pandemic world as well as for creators.

The Digital Advertising in Travel report from Skift Research released this month confirms that the shift towards digital video advertising will continue to grow for travel brands at the expense of traditional media – 76 percent of marketing executives interviewed said they would increase ad spending on digital video, representing the highest spend of all channels.

Iambassador’s Jenkins expressed more skepticism on long term value of brands focusing on new social media platforms.

“That’s why we promote bloggers all the time because I feel that bloggers will provide the best value in terms of whether it’s short term exposure to longer term exposure – why not get a blogger who has the blog, Facebook, Twitter, Instagram, YouTube? So that’s our premise and that’s what we try to promote all the time to our clients.”

The Boom Awaits Innovators and Forward-Looking Brands

Experts predict global travel will not return to pre-pandemic levels until 2024 .

For most influencers and content creators who remain in the game, it will mean diversifying their content streams beyond international travel until the industry gradually returns on a global level.

But the great pause will bring with it innovation in content, in technology and in talent, while tourism boards and brands also reimagine their business models and messaging – whether it’s sustainability, safety, inclusivity or backyard tourism – and scrutinize the best use of their marketing funds.

“Brands have a ton of money, and not always the best idea. And then you’ve got a ton of creators out there who have almost no money and need money to do their things. And they’re full of good ideas,” said Borden.

That’s not something that’s likely to change, just as surely as destinations and brands will always need the right content creators to bring travelers back post-pandemic.

“A lot of influencers have popped up in every niche, including in travel and I think it’s a good thing for the industry itself,” Beckford said. “The more innovation that comes to travel content creation and leisure travel in general because of the competition, is a good thing. I hope that we can support each other to get paid fairly.”

The Daily Newsletter

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Tags: coronavirus , coronavirus recovery , travel influencers

Photo credit: iambassador ran a "Spain on my mind" travel blogger campaign for the tourism board, amid a travel downturn. Keith Jenkins / iambassador

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REYA COMMUNICATIONS

A boutique communications agency for luxury travel brands. Navigating the media world with a commitment to conservation and sustainability. 

Exploration | storytelling | service.

It's a new world we operate in. Travelers are facing unique challenges and living with a renewed sense of purpose.

It's clearer now how inter-connected we all are, and why sustainable travel is here to stay. At REYA Communications we prefer the new world we found, than the one we left behind. 

As travel supports communities, conservation work and sustainable projects, our number one priority is the recovery of hospitality and tourism. 

We know that a successful communications strategy will in turn deliver sales that can be reinvested in local projects to safeguard the people, wildlife and landscapes that make it so unique. 

Our passion is exploration, storytelling and service.  Let us work with you as you reopen to the world. 

Our existence and purpose is fueled by the passion surrounding us.

With visionary clients and a network of storytellers, we all do our best work together.

We elevate each other and humanity for a greater good.

Who We Work With

DESTINATIONS

Hotels have a big impact, from hiring and sourcing locally, to supporting tourism infrastructure, and social causes. We want to promote your property and social efforts.

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Destinations are quickly realizing sustainable travel is no longer a preference but a need. We're ready to adapt your marketing for today's traveler looking for purpose. 

What It Takes

From brand strategy to content mapping, media relations to media hosting, partnerships to influencer marketing,

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YOU'VE SEEN OUR WORK IN

Check out our coverage on flipboard, launching a new property , sheldon chalet, opening strategy.

When the Sheldon Chalet launched in 2018 in remote Denali, Alaska a robust media strategy would help this newcomer get recognized by key media outlets and 

drive 80% of sales.

Work With The Brightest!

Our Co-founder, Alexandra Avila was honored in 2020 as a

'Top Woman in PR' by PR News,

a respected organization for communication and marketing professionals.

This prestigious recognition acknowledges the women who have made bold

advances in crisis management, brand reputation, content creation, social media

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Six Tips to Navigating This Unprecedented Time in Travel PR

While COVID-19 has forced many hotel clients closed, we are pushing ahead with a proactive approach to communications. Founder Alexandra Avila offers a unique take on brand communications, having been the client, publisher and agency. Here are her six tips to navigating this unprecedented time in travel PR. 

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