anheuser busch tour free

Budweiser Brewery Experience

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Review Highlights

“ Our tour guide Randy did a great job of telling us about the history of Budweiser and about the Clydesdales . ” in 178 reviews

“ Signed up for the Day Fresh tour on a whim to kill some time before going to the Cardinals game and glad I did! ” in 34 reviews

“ Still drank the free beer , enjoyed an app in the beer garden, but then back to the hotel for a nap. ” in 151 reviews

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1200 Lynch St

Saint Louis, MO 63118

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Are the visits/tours no longer free?

No free tours. 3 tour options to choose from. You can visit the location and go to the Biergarten/gift shop though

Do you allow backpacks on the Beermaster tour? Also, what about a cello (musical instrument) that is carried like a backpack (dual strap, vertically)?

Unfortunately we do not allow backpacks, or any larger purses, on tours. We do have some lockers for valuables on site, but I doubt that something the size of a cello would fit in them.

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Overall rating

932 reviews

Had a great time, on my birthday. The tour guide was great and very knowledgeable. Had three different samples, a hat and a beer glass as souvenirs. We went in to several buildings and warehouses. The factory floor and saw up close the beautiful Clydesdales. There were two outside early on our tour and when we went inside there were three inside. Very majestic. Would love to do this tour again on our next trip to St Louis. P.S. even with sore legs the day after running in the Greater St Louis Marathon, this trip is well worth it

Great tour and tour guides. I had Mark(finisher tour), Trey (Clydesdale tour) and Viktoria (horse handler). Everyone is super friendly and you can really tell that they enjoy their jobs. I enjoyed all the history and information from the tour guides. Best part was being able to see and pet the Clydesdales. And of course the beer straight out of the tank was some of the best beer that I've ever had I did 2 tours at 230pm and 400pm, but I would recommend going a little earlier so you have time to eat, drink and shop a little.

Clydesdale Tour

Loved it!!! So much fun! Bob our tour guide was so knowledgeable and friendly. We got to taste different beers along the tour and see the Clydesdale horses.

Went a bit early to have lunch before the tour. I expected a fast food style meal but what I received was a very good burger, great fries, and served by great folks who made you feel very welcome. Then, we get to the tour. Tom was friendly, knowledgeable and very deep in the AB history. Highly suggested for anyone in the area, or, visitors coming through STL

Someone's got their lines crossed as checking in on yelp provides a coupon for the gift shop that doesn't work. This soured an otherwise good experience. Yelp and Bud, figure it out! I did the Clydesdale VIP Tour and loved it. The tour guide was fun, we got to ask lots of questions and it was magical meeting a real Budweiser Clydesdale in person. We were offered a beer during our tour and I love that they had Bud-Zero available since I don't drink alcohol. After the tour, we could have another beverage including soft drinks. My spouse did a second tour and I hung out in the beer garden and had a snack. There was a runner checking in on things a bunch, but my food still took forever and then my fries were just okay. Maybe they were beer battered? The fries are served with beer-cheese sauce which I didn't love (better for pretzels, which they also have on offer) and ketchup and the runner refilled my ketchup. As a non-beer drinker, this was just okay for me, but Budweiser is such a part of our culture and has such a history that I would have rated more highly if not for ending my visit at the gift store on a bad note. It wasn't so much the money (my savings would have been about $2), but I don't feel the staff handled it well and I was embarrassed.

Great experience! What? Did the beermeister tour - it was very well planned out and thorough! It starts with beer and ends with beer. Ofcourse as you go through the stages you also get to experience the various stages of the beer. Even if you aren't a beer person, it's a great tour to do if you have nothing to do. Environment Located in st.louis. It is a big space with tonne of parking available. Niceness of the staff Very nice staff! One of the team we signed up for didn't show up but they gave us the safety hat (souvenir hat) and a pint glass anyways Dollar Decent dollar for a full day event Yes? I would recommend yes

See all photos from Wendy C. for Budweiser Brewery Experience

This was an awesome experience. The architecture of the buildings was beautiful and the history of the company interesting. We took the Brewmaster tour and enjoyed our tour guides knowledge and clear communication. I would recommend making this a stop while in St Lois.

See all photos from RuthAnn J. for Budweiser Brewery Experience

Really enjoyed the upgrade to the Brewmasters Tour because we were looking for more history and chance to walk through more of the historic buildings in learning about the entire process. Really enjoyed the opportunity to sample at the various stages of brewing and thought Mark our tour guide was very informative! Loved the hat and pint glass that served as both safety protection and fun souvenir. Think this is a great way to learn about the history of the company at the flagship Budweiser factory. Appreciate the upgrades to the Visitor's Center with fun photo ops, great store and Biergarten.

Great experience at the Anheuser Busch Budweiser Brewery in St. Louis! Maddie and Abby were our tour guides and they were awesome - promote these lovely young ladies! =) Very knowledgeable about the company and its history. From someone who loves investing and learning about history, especially the United States, this is one you have to experience. And the place does that, from its millions of brick-and-mortar facilities (literally), to some added bougie bar and stores. I am truly grateful for the experience! =) Kudos Bud...wink!

10 out of 10, would HIGHLY recommend the Finisher Tour! You get the best of the two worlds...a little history, a little beer, and a ton of fun! Randy was the best tour guide too. He was funny, knowledgeable, and incredibly talented at walking backwards!

You get this snazzy hat and glass as part of the tour!

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Merrimack Tours & Experiences

Explore our campus and choose from a variety of experiences, customized to fit your interests and timeframe.

Nothing better than a cold beer in hand & live music in the air!

 Adults: $25, Under 21 $15, 12 & under are free.

Bring your own blanket or lawn chair.

Food sold by Bentley's Famous BBQ.

Enjoy a night of laughter and fun at The Biergarten in Merrimack June 15th!

Hosted by Jen Dwyer of Mike'd Up Comedy Productions.

This is a 21+ event

Doors open at 7pm, show begins at 8pm

Food sold by Bentley's Famous BBQ

Stimulate your senses and satisfy your curiosity as you explore the Anheuser-Busch art of brewing. This tour gives guests a unique behind-the-scenes look at how we brew the world famous Budweiser Lager Beer.

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Anheuser-Busch Brewery Tour

Tour the Anheuser-Busch Brewery in St. Louis

Whitney Curtis/Getty Images

You can't talk about beer in St. Louis without bringing up one of its largest companies, Anheuser-Busch. The world-famous brewery has been a part of the city's landscape since 1852. The best way to learn about Anheuser-Busch and its beer-making process is by taking a free tour of the A-B Brewery in Soulard, just south of Downtown St. Louis . For the tours, go to the entrance at 12th and Lynch streets.

Visiting Tips

• This is a walking tour so make sure to wear comfortable, closed-toe shoes. Part of the tour goes outside, so dress for the weather as well.
• Children are welcome on the tour, but the brewery is not easily stroller accessible. Children will likely have to walk or be carried during parts of the tour.
• Fridays and weekends are the busiest times for tours. For smaller crowds, plan to visit on a weekday.
• Registration is not required to take a tour unless you are bringing a large group of 15 or more.
• The tour lasts for a little more than an hour. It ends with free beer samples and soda for those younger than 21.

What You'll See

There are three main things you'll see on a tour. First is the Budweiser Clydesdales and their stable. The Clydesdales have been the face of the brand since the 1930s. They make hundreds of appearances every year.

Then, it's a walk through the brewing and bottling areas to see where Budweiser, Bud Light, and other brands are made. This portion of the tour includes stops in the historic Brew House, the fermentation cellar, and the packaging plant. This is where you'll learn about the history of the company and how it grew into the brewing giant that it is today.

Finally, it's a trip to the tasting room for two free samples of A-B products. Soda and snacks are also available. After the tour, you can stop by the gift shop for souvenirs or hit the Biergarten for more food and drinks.

As you might expect, Anheuser-Busch does things in a big way even with its tours. Groups can be quite large, and tours move pretty quickly. There won't be time to stop and chat with the brewmaster about the quality of the hops. If you're looking for a smaller, more personalized brewery tour, try Schlafly Bottleworks, an independent craft beer maker in St. Louis.

If you don't mind spending a little money, you can sign up for Beer School before you take a tour. The half-hour class includes tastings, pouring demonstrations, souvenirs, and information about the brewing process. Another option is the Brewmaster Tour, which offers a more in-depth, behind-the-scenes look at brewery operations.

Parking and Transportation

The A-B Brewery is easy to get to by car, just off Interstate 55 south of Downtown St. Louis. There is no Metrolink stop nearby, so taking the train is not a good option. MetroBuses do run to Soulard, but with plenty of free parking, the best option for many is to drive.

Other Soulard Attractions

Soulard is a historic neighborhood that hosts a popular Mardi Gras celebration in February and an Oktoberfest party in October. The Soulard Farmers Market also draws crowds year-round, so there's plenty to see and do after your brewery tour if you're visiting at those times.

Popular Soulard Restaurants

If you're hungry before or after your tour, Soulard has some great restaurants that are worth a try. Barbecue lovers should stop in at Bogarts Smokehouse for its fantastic brisket, pulled pork, and ribs. McGurk's Irish Pub has been a popular destination for decades with its upscale pub grub, cold Guinness, and authentic Irish music. Another good bet is Molly's where you'll find drink specials, a wide variety of bistro fare, and live music.

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5 Ways to Tour the Anheuser-Busch Brewery (Yes, you can bring the kids)

How can you combine your love of St. Louis, beer and your kids? Why take them on a tour of the Anheuser-Busch Brewery, of course! Yes, a tour of our beloved King of Beers is totally family friendly! Seriously! What better way to teach kids about city history than to tour one of our oldest companies?

To find out how things have changed, I went right to the source and took a tour at Anheuser-Busch. I peppered my guide with questions about the various tours and here’s what I found out! 

The  Complimentary Tour has been shorten and no longer visits the bottling line, but you’ll still see the Clydesdale stable, the beechwood aging tanks and the Brew House. Adults get a beer sample at the Brew House and the end of the tour in the Biergarten. It’s about 45 minutes. 

The Day Fresh Brewery Tour is basically the old free tour and still visits the bottling line along with everything in the Complimentary Tour. It now costs $10, but you’ll get a third beer in a bottle you can take home. The bottle is right off the line. (Minors are only $4 and under 2 are free.)  This tour is about 75 minutes long.

The  Historic Schoolhouse Museum Tour visits the three historic buildings on campus and is limited to a much smaller group so you can really chat with your guide. It costs $25 for adults, $10 for minors and under 2 are free. Adults will get three samples on the tour: at the Brew House, the Museum and at the Biergarten. You’ll also get to keep your sampling glass from the museum.

The Beermaster Tour is a behind the scene adventure and you’ll get to taste beers right from the tanks, just like the A-B Brewmasters. It’s $35 and you’ll get to keep a glass AND a hat. Minors are $15 and under 2 are free. This tour is about 2 hours long, visits everything on the Day Fresh Tour plus a whole lot more–the Primary Fermentation Cellar, Lager Cellar and the Finishing Cellar. You’ll also need to RSVP for this tour.

The Beer School  is a class offered just to adults over 21. It’s $15.  It runs about 45 minutes and introduces you to a variety of beer styles, ingredients, proper pouring techniques and food-pairing suggestions. You’ll also take home “gifts for the beer connoisseur.”

The Historic Schoolhouse Museum Tour

Since I’ve done the old complementary tour many times in the past, I decided to check out the new museum. This tour really delves deep into the history of Anheuser-Busch and the Busch family. You’ll visit all three buildings owned by A-B that are on the Registry of National Historic Landmarks: the Clydesdale Stable, the Brew House and the Old Schoolhouse. They were built between 1868 and 1892 and were placed on the registry back in 1967.

If you’ve toured the brewery before, you’ve seen the stable and the brew house…but never the inside of the school. Lyon School, as it was called, was once a part of the St. Louis Public School District, and was sold to the brewery in 1907. It served as the brewery’s main administrative building, and each president of Anheuser-Busch had an office there until 1982 when the office building at One Busch Place was finished. 

You can learn a lot on this tour. Even though I’ve seen the Clydesdale Stable before, I learn even more about it on this trip. And if you know me at all, you know the horses are my favorite part of the tour. For example, I learned that the horse names over the stalls are from the very first Budweiser Clydesdales hitch!

$25 might seem a little steep for a brewery tour, even if they are giving you an extra beer. However, if you like history it’s worth it. Our guides really new everything about Anheuser-Busch and the small tour size was really nice. It was like a personal tour of the brewery! We had time to really look at everything, ask tons of questions and take plenty of photos. Unlike the free tour I’ve taken in the past, our guides never turned on a film–every fact was known by heart.

Now I’ll admit, I went on this tour while the kids were at school–I took a friend with me that day. We had a blast! After our three samples we decided to play it safe and stick around the Biergarten for lunch. 

If you time your visit right, you can also get a free photo with a Clydesdale! Every day between 3:30 and 4:30 pm they bring a horse to the Biergarten. Visitors can snap a photo with him using their own camera.  

More information about the new Old Schoolhouse Museum and historical tour can be found here: Introducing the Old Schoolhouse Museum and Historical Experience .

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Travelers coming to St. Louis can enjoy a free tour of the brewery (and free beer) every day of the week by stopping into the Anheuser-Busch Visitors Center. (Update: there are no longer free tours offered – which is really disappointing. The basic tour now costs $15.00) There are additional in-depth tours and experiences available if you’re a true beer fanatic. For most guests, the basic free tour is a perfect way to learn about the brewery and its historic ties to St. Louis. The basic tour also includes a stop in the beautiful historic stables where you’ll have the chance to see the Budweiser Clydesdales up-close. The stable was built in 1885 and includes beautiful stained glass and perfectly polished carriages inside. You’ll also have the chance to have your photo taken and pet the beautiful horses.

What you don’t always get to see is how pampered the horses are and how they are incredibly cared for. Back behind the historic brewery stables is a separate facility where horses are bathed, brushed, and even vacuumed to make sure they are looking photogenic at all times. Even the hitches that transport the horses across the country are first rate accommodations compared to how most horses are moved from one site to another.

In addition to the brewery downtown, you can also see the horses at another St. Louis attraction: Grants Farm. This beloved St. Louis institution has been giving residents and visitors free admission for decades – and includes a petting zoo, tram tour, special events, and of course – beer. The Clydesdales can also be found in stables across the street and roaming through the open fields next door.

Two hours west of St. Louis is Warm Springs Ranch which is the breeding facility of the Budweiser Clydesdales. Tours here are made in advance and give you the opportunity to learn about the horses and how they are raised. You’ll be stunned to see how big even the youngest Clydesdales can be. This is where some of the notable Super Bowl commercials featuring the Clydesdales have been filmed.

Budweiser Clydesdales Fun Facts

• The Budweiser Clydesdales began as a gift to August Busch to celebrate the end of Prohibition in 1933.
• All of the Budweiser Clydesdales are male, with specific requirements like a height of six feet and all white legs.
• They can eat about 55 pounds of hay and drink as much as 30 gallons of water – each day!
• They are often called “gentle giants” for their laid back, easy going personality – despite their massive size.

To check out a free tour of the historic Anheuser-Busch brewery in St. Louis and see the Budweiser Clydesdales stable, you can visit: Budweiser Tours .

To arrange a tour of the breeding facility of the Budweiser Clydesdales in Boonville, Missouri you can visit: Warm Springs Ranch.

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BILL ON THE ROAD | ALL RIGHTS RESERVED 2024

2024 Tour Dates Now Available

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Warm Springs Ranch

Where legends are born

Warm Springs Ranch is the official breeding facility of the Budweiser Clydesdales. Resting on 300-plus acres of rolling hills in the heart of Missouri, our state-of-the-art establishment will take your breath away. Built in 2008, the property features a mare/stallion and foaling barn, veterinary lab, and 10 pastures: each with a customized walk-in shelter. Warm Springs Ranch is home to more than 70 Clydesdales ranging from foals to stallions.

Learn the Lifestyle

From foals to full-grown, learn all about how our Clydesdales are raised. Discover their mannerisms, hear about what it takes to make the hitch, and more!

Visit the st. louis stables

The home of the World-Renowned Budweiser Clydesdales is an ornate brick and stained-glass stable built in 1885 on our historic 100-acre brewery complex. At Anheuser-Busch, we value our storied history. And with a legacy that transcends beer, we especially take pride in our Budweiser Clydesdales. Join us for a Clydesdale VIP Experience in St. Louis.

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Budweiser Brewery Tour – Fort Collins

Discover how beer is brewed at one of the largest breweries in the United States: Budweiser. Guests of all ages are welcome on the tour, and those over 21 get free beer samples, including two large pints of your choice.

In addition to seeing the whole brewing process, guests also get to visit the world-famous Budweiser Clydesdales West Coast Team at the Fort Collins brewery. These majestic, giant horses have appeared in Super Bowl commercials as well as fairs and parades. Furthermore, there is a gift shop with Budweiser gifts and memorabilia.

If you’d prefer to skip the tour and go straight to the tasting room, you’re welcome to. Aside from the 2 free pints, the bar sells beer and has mini-pretzel bags. The free, guided tour lasts about an hour while a paid, Beermaster Tour lasts 2 hours and has different rates according to whether or not you are of drinking age.

The tour takes you more in-depth and behind the scenes providing you with sample beers throughout the brewing process and attendees also get souvenirs. For those still wishing to learn more, Beer School teaches styles, pouring techniques, and food pairings. It’s a modest fee and lasts 45 minutes. Two other brewery tours in town are Odell and New Belgium .

Address: 2351 Busch Drive, Fort Collins 80524

Season: Year-round

Website: anheuser-busch.com/about/breweries-and-tours/fort-collins-co

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June 17, 2024

Anheuser-Busch Donates 1.5 Million Cans of Emergency Drinking Water to Local Volunteer Fire Departments for Sixth Straight Year

LONGSTANDING PARTNERSHIP WITH NATIONAL VOLUNTEER FIRE COUNCIL BUILDS ON

Brewer’s 100+ year history of supporting communities hit by natural disasters.

ST. LOUIS, MO – June 17, 2024 – For the sixth consecutive year, Anheuser-Busch and its wholesaler partners are joining forces with the National Volunteer Fire Council (NVFC) to deliver over 1.5 million cans of emergency drinking water to volunteer fire departments across the country. This donation will prepare local volunteer firefighters with vital resources ahead of the annual summer wildfire season, rather than waiting until after disaster strikes. The continued partnership builds on the brewer’s longstanding history of showing up for its communities and demonstrates its deep appreciation for the first responders who help to keep them safe.

Across the country, 65 percent of firefighters — typically the first line of defense in local emergencies — are volunteers, often with limited department budgets for critical supplies. Anheuser-Busch's water donations allow these departments to free up limited resources for other expenses or equipment needed to keep their force prepared to respond to any emergency or disaster. Produced and canned by Anheuser-Busch breweries, the 1.5 million cans of emergency drinking water will be distributed to over 630 volunteer fire departments (VFDs) across 44 states.

“Our continued partnership with the NVFC and volunteer firefighters across the country embodies the rich heritage of Anheuser-Busch and our commitment and long-standing track record of supporting our communities when they need us most - because that’s who we are,” said Cesar Vargas, Chief External Affairs Officer at Anheuser-Busch . “Along with our wholesaler partners, Anheuser-Busch is honored to leverage our production, packaging and logistics capabilities to assist the firefighters who lead with courage to protect us every time they’re called upon.”

Anheuser-Busch has been providing support for disaster relief efforts dating back to 1906, in partnership with the American Red Cross. With an increased focus on disaster preparedness, the brewer started its partnership with the NVFC in 2019 and, together with its wholesaler partners, has delivered nearly 9 million cans of clean, safe drinking water to more than 2,000 volunteer fire departments across 49 states.

“We’re thrilled to continue our longstanding partnership with Anheuser-Busch to support local volunteer fire departments across the nation with drinking water so firefighters can stay hydrated and operating at their best during emergency response,” said NVFC Chair Steve Hirsch . “This vital resource helps to prepare our communities and improve the resiliency of our country, assuring that firefighters are able to safely protect themselves and our towns year-round.”

Anheuser-Busch’s breweries in Cartersville, Georgia and Fort Collins, Colorado periodically pause beer production each year to can clean, safe emergency drinking water to support disaster relief efforts. Since 1988, Anheuser-Busch has donated more than 93 million cans of clean drinking water to U.S. communities affected by natural disasters and other crises.

Learn more about Anheuser-Busch's partnership with the NVFC at www.nvfc.org/water .

About Anheuser-Busch

At Anheuser-Busch, our purpose is to create a future with more cheers. We are committed to earning our place in the moments that matter to our consumers and making a meaningful impact in our communities across the country. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. 

Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities, and packaging plants, and have a dedicated network of more than 65,000 hardworking Americans across the United States who bring our beer to life. We are home to several of America's most iconic beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser, and Bud Light as well as regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From our industry-leading efforts to support American farmers and our nation’s military, veterans, and first responders to emergency drinking water donations and responsible drinking programs, we are guided by our unwavering commitment to supporting the communities we call home – that’s who we are. For more information, visit  www.anheuser-busch.com  or follow Anheuser-Busch on  LinkedIn ,  X ,  Facebook , and  Instagram .

About the NVFC

The National Volunteer Fire Council (NVFC) is the leading nonprofit membership association representing the interests of the volunteer fire, EMS, and rescue services. The NVFC serves as the voice of the volunteer in the national arena and provides critical resources, programs, education, and advocacy for first responders across the nation. Learn more at   www.nvfc.org/join .

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EU trademark round-up: Tour de France, Nike, Google, and Anheuser-Busch

Tour de France struggles against a German company's trademark | Nike faces invalidation and Google faces rejection | Amstel secures win over beer rival.

The EU General Court delivered decisions last week, June 12, 2024, involving Société du Tour de France , Nike , Puma , Google , Amstel Brouwerijchal , and Anheuser-Busch .

The company behind the world's most popular cycling competition, Société du Tour de France, lost a trademark infringement suit against a German company filing a mark for sporting goods using the words ‘Tour de’.

The court upheld an earlier decision by the EU Intellectual Property Office (EUIPO) Board of Appeal, that had rejected claims that a new trademark application from FitX Beteiligungs infringed the ‘Tour de France’ trademark.

Société du Tour de France had argued that the Board of Appeal had misjudged the potential impact of the new trademark on the established rights of the ‘Tour de France’ brand.

However, the court dismissed the action, emphasising that the descriptive nature of "tour de" did not create a significant connection between the marks.

The use of the new trademark was deemed unlikely to take unfair advantage of or be detrimental to the distinctive character or reputation of the ‘Tour de France’ marks.

Consequently, the General Court ordered Société du Tour de France to bear the costs, reaffirming the EUIPO Board of Appeal's decision.

Case background

The dispute began in May 2017, when FitX Beteiligungs applied to the EUIPO for an EU trademark covering items such as clothing, footwear, headgear, games, toys, sports equipment, and services related to sports education, training, and entertainment.

The trademark featured the colours black and orange, but specific details weren't provided.

In August 2017, Société du Tour de France opposed the registration, citing its existing trademark rights, including the ‘Tour De France’ and ‘Le Tour De France’ marks.

It argued that the new trademark could cause confusion and harm the uniqueness or reputation of its existing marks.

Despite presenting evidence of genuine use of its marks to support its claims, the EUIPO's opposition division rejected the opposition in April 2019—Société du Tour de France then appealed this decision.

The Board of Appeal dismissed the appeal, finding no likelihood of confusion between the marks and ruling that the contested mark would not unfairly exploit or damage the distinctive character or reputation of the earlier marks.

Société du Tour de France took the case to the General Court, seeking to annul the Board of Appeal’s decision and requesting that EUIPO and FitX Beteiligungs cover the costs incurred, including those from the appeal process.

Both EUIPO and FitX Beteiligungs requested the dismissal of the action and for Société du Tour de France to bear the costs.

The General Court’s analysis

Société du Tour de France argued that the Board of Appeal incorrectly evaluated the likelihood of confusion between the contested mark and its earlier rights, particularly in assessing the similarity and distinctive character of those earlier marks.

The EUIPO and FitX Beteiligungs argued that the low degree of similarity between the marks and the weak distinctiveness of the common element "tour de" made confusion unlikely.

They also contended that the Board of Appeal correctly assessed the reputation of the ‘Tour de France’ trademarks, noting that the earlier marks did not demonstrate a high degree of reputation.

The General Court upheld the board’s decision, stating that Société du Tour de France misinterpreted the requirements for proving a high reputation.

The court confirmed that the evidence did not show an exceptionally high reputation for the earlier marks in the EU and agreed that the relevant public would not associate the new mark with the "Tour de France" trademarks in a way that would cause harm or provide an unfair advantage.

Nike's 'Footware' trademark ruled invalid

In a separate case, the General Court ruled in favour of Puma by dismissing an appeal against an EUIPO Board of Appeal decision filed by Nike.

Nike challenged a decision by the Board of Appeal of the EUIPO, which had ruled its EU mark ‘Footwarer’ as invalid due to descriptiveness after Puma had earlier sought the invalidation.

The cancellation division initially rejected Puma's request, but the Board of Appeal later sided with Puma, stating that the mark was descriptive for the goods and services offered.

The Board of Appeal found that the mark ’Footware’ could be perceived by the English-speaking public as referring to "footwear," thus being descriptive of the goods and services.

Nike argued that the additional evidence submitted did not introduce new information to the case and did not demonstrate clear use of the term ‘Footware’.

However, the Board of Appeal and EUIPO defended the acceptance of the evidence, and maintained that the evidence was relevant and supplemented prior submissions.

The General Court supported the Board of Appeal's decision, maintaining that ‘Footware’ was descriptive and upheld the invalidation.

Nike also alleged the misinterpretation of ‘characteristic’, an improper reliance on general reasoning by the Board of Appeal, and an incorrect assessment of the relevant public’s perception of the mark.

Additionally, Nike argued the Board of Appeal infringed by suggesting it could examine the customary character of the contested mark, even though the appeal only concerned descriptiveness and non-distinctiveness.

However, the court concluded that the Board of Appeal did not breach law because it limited its decision to the grounds of descriptiveness, without analysing the customary character.

Google loses bid to register ‘GPAY’

The General Court also upheld an EUIPO decision rejecting Google's trademark application over electronic payment technology.

Google sought an annulment of the EUIPO decision rejecting the registration of its EU word mark ‘GPAY’ due to a likelihood of confusion with EPay AD’s earlier Bulgarian figurative mark ‘ePay’.

In October 2019, Google filed an application for registration of an EU trade mark with EUIPO for the word sign ‘GPAY’.

The mark applied for covered goods and services such as downloadable software, an electronic financial platform, electronic payment services, and financial transaction services.

EPay AD opposed the registration in February 2020.

The opposition was based, inter alia , on EPay AD’s mark ‘ePay’, registered in Bulgaria.

Following Google’s request, EUIPO invited EPay AD to present proof of genuine use of its mark in support of the opposition.

In September 2021, after finding that genuine use of EPay AD’s mark had been proved only in connection with electronic payment services the opposition division upheld the opposition—a decision which Google appealed with the EUIPO.

However, the Board of Appeal dismissed the appeal on the ground that the opposition division had not erred in finding that there was a likelihood of confusion between the mark applied for and the earlier mark in respect of the goods and services covered by the mark applied for.

The General Court upheld the EUIPO's decision, finding that the goods and services covered by ‘GPAY’ and ‘ePay’ were either similar to an average degree or identical.

The court also found the marks were visually similar, aurally similar, and conceptually similar.

Overall, the court found the marks were similar and there was a likelihood of confusion among the relevant Bulgarian public, including both the general and professional public, with a high level of attention.

Anheuser-Busch loses out to Amstel

Meanwhile, the court also ruled in favour of Amstel by annulling an Anheuser-Busch trademark.

Anheuser-Busch successfully registered ‘Ultra’ as an EU trademark for beers in January 2005.

In June 2020, Amstel filed a request for a declaration of invalidity of the registered mark but, in October 2021, the cancellation division rejected the request for a declaration of invalidity—prompting Amstel to file an appeal.

The Board of Appeal dismissed the action because Amstel failed to prove that the ‘Ultra’ mark lacked distinctive character or was merely descriptive.

The board noted that previous rulings had already established a difference between the word 'ultra' used alone and when used with another word.

It concluded that 'ultra' as a prefix needed to be accompanied by a noun to describe how the goods or services were exceptional. And on its own, 'ultra' had no meaning in relation to the goods concerned and was distinctive.

Amstel filed an appeal with the General Court claiming that the court should annul the contested decision and order EUIPO to pay the costs.

Amstel argued that ‘ultra’ is a “laudatory” term and does not indicate the commercial origin of the goods and instead used to denote extraordinary qualities.

Amstel cited EUIPO guidelines which outline terms like "ultra" are considered non-distinctive as they describe a positive quality—an argument the EUIPO said was not applicable and that "ultra" as a stand-alone word is distinctive and not just a laudatory term.

The General Court found the board erred in considering "ultra" distinctive when used alone, as it ignored established guidelines and case law suggesting it is laudatory.

The term should be considered non-distinctive as it conveys a promotional message about the superior quality of the goods, ruled the court.

The court concluded that "ultra" lacked distinctive character, supporting Amstel’s claim against the Board of Appeal’s decision.

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Is the Anheuser Busch Tour Free? A Comprehensive Guide

By Happy Sharer

Introduction

The Anheuser Busch brand is one of the most recognizable names in the beer industry. As one of the largest brewing companies in the world, Anheuser Busch has been producing some of the most popular beers for over a century. The company also offers a free tour of its historic brewery, which provides visitors with an up-close look at the brewing process and a chance to sample some of their products. But is the Anheuser Busch tour really free? In this article, we’ll explore what the tour offers, how to make the most of it, and whether or not it’s worth the cost.

How to Get the Most Out of Anheuser Busch’s Free Tour

Before taking the tour, there are a few things you should know. First, the tour is only available at select locations. You can find the list of participating locations on the Anheuser Busch website. Second, the tour is available to visitors of all ages, but children under the age of 16 must be accompanied by an adult. Finally, you’ll need to register for the tour online before visiting the brewery. Once you’ve registered, you’re ready to go!

When it comes to making the most of your tour, there are a few tips and strategies that can help. First, arrive early so you can get a spot at the front of the line. This will ensure that you get the best view of the brewery and don’t miss any of the important details. Second, wear comfortable shoes, as the tour involves a lot of walking. Finally, bring a camera, as there are plenty of photo opportunities throughout the tour.

A Review of the Anheuser Busch Tour and What It Offers

The Anheuser Busch tour is an informative and educational experience that takes visitors through the entire brewing process. From the moment you step inside the brewery, you’ll be surrounded by the sights, sounds, and smells of the brewing process. During the tour, you’ll learn about the history of Anheuser Busch and the brewing process, as well as get a behind-the-scenes look at the production area. At the end of the tour, you’ll get to sample some of the company’s popular beers.

In terms of cost-benefit analysis, the Anheuser Busch tour is definitely a great deal. The tour is completely free and you get to sample some of the company’s products at the end. Plus, you get an up-close look at the brewery and the brewing process, which is an experience you won’t soon forget.

Exploring the Anheuser Busch Tour: Is It Worth It?

Now that we’ve explored the features and amenities of the tour, let’s take a closer look at the pros and cons of taking it. On the plus side, the tour is completely free and you get to sample some of the company’s products at the end. Additionally, you get an up-close look at the brewing process and the history of Anheuser Busch. On the downside, the tour does involve a lot of walking and can be crowded on busy days.

When compared to other attractions in the area, the Anheuser Busch tour is definitely a great option. While there are plenty of other activities in the area, none offer the same unique experience that the Anheuser Busch tour does. Plus, it’s free, so you don’t have to worry about spending any money to enjoy it.

A Comprehensive Guide to the Anheuser Busch Tour

Now that we’ve explored the features and benefits of the tour, let’s take a look at how to make the most of it. Here’s a step-by-step guide to taking the Anheuser Busch tour:

1. Register for the tour online before visiting the brewery. This will ensure that you get a spot in line and don’t miss out on any of the important details.

2. Arrive early so you can get a spot at the front of the line. This will give you the best view of the brewery and the brewing process.

3. Wear comfortable shoes, as the tour involves a lot of walking. Also, bring a camera, as there are plenty of photo opportunities throughout the tour.

4. Follow the tour guide and listen carefully to all of the instructions. This will ensure that you get the most out of your experience.

5. Enjoy the samples at the end of the tour. This is a great way to try some of the company’s products and get a taste of the brewing process.

The Anheuser Busch tour is a great way to get an up-close look at the brewery and the brewing process. The tour is completely free and you get to sample some of the company’s products at the end. Additionally, the tour is educational and informative, providing visitors with a unique insight into the history of Anheuser Busch and the brewing process. To make the most of your tour, remember to register online before visiting the brewery, arrive early, wear comfortable shoes, and follow the tour guide’s instructions. With these tips, you’ll be sure to get the best value for your money.

(Note: Is this article not meeting your expectations? Do you have knowledge or insights to share? Unlock new opportunities and expand your reach by joining our authors team. Click Registration to join us and share your expertise with our readers.)

Hi, I'm Happy Sharer and I love sharing interesting and useful knowledge with others. I have a passion for learning and enjoy explaining complex concepts in a simple way.

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Altria Group to Sell $2.3 Billion in Anheuser-Busch InBev Shares Amid Bud Light Ad Controversy

Posted: June 16, 2024 | Last updated: June 16, 2024

The company that owns Marlboro cigarettes is selling $2.3 billion worth of shares in major brewing company Anheuser-Busch InBev.

Altria Dropping Millions of Shares

U.S. manufacturer Altria Group, which produces Marlboro cigarettes, is planning to sell its shares in Anheuser-Busch InBev , the parent company of Bud Light. 

One Year on From National Controversy

The announcement came on Thursday, following controversy over the Bud Light ad campaign featuring transgender influencer and activist Dylan Mulvaney.

35 Million Shares

Altria Group will sell 35 million of its 197 million shares stake and has the option of selling an extra 5.25 million shares.

$2.3 Billion Value

Those 35 million shares were worth $2.3 billion when the market closed on Wednesday.

Major Shareholder Since 2016

Altria became a shareholder in 2016 and eventually acquired a 10% stake in AB InBev. AB InBev reportedly plans to buy back $200 million worth of Altria’s shares. 

Public Announcement

Altria chief executive Billy Gifford made the announcement in a public statement, calling the sale “an opportunistic transaction that realizes a portion of the substantial return on our long-term investment.”

Altria Has “Ongoing Confidence” in the Brand

“Our continued investment reflects ongoing confidence in ABI’s long-term strategies, premium global brands and experienced management team,” he continued.

U.S. Sales Take a Hit

Despite their confidence, U.S. sales of Bud Light have taken a significant hit in the last year, a drop which has been connected to the call to boycott the beer brand due to its collaboration with Mulvaney.

A Controversial Partnership

In April 2023, Mulvaney shared a sponsored post on social media promoting a Bud Light contest. A wave of negative backlash hit both her and the beer brand.

“Woke” Accusations

The brand also sent her a personalized beer to celebrate her gender transition, which led to conservative groups accusing the formerly “masculine” beer label of “going woke.”

Calls for Boycott

The partnership was met with hostility by certain groups, who called for a U.S. boycott of all Bud Light products. One viral trend even showed Bud Light consumers dumping cans and bottles of Bud Light beer.

Celebrities Pile On

Public figures like rapper Kid Rock, politician and Florida Governor Ron DeSantis, and NFL player Trae Waynes also joined in on the public derision and boycott. 

Mulvaney Speaks Up

Not only was the beer company slammed by anti-LGBTQ consumers, but it was also condemned by LGBTQ activists and spokespeople.

This included Mulvaney herself, who claimed that the company never reached out to her despite receiving death threats and intimidation from their consumers.

Giving Them Permission

“For a company to hire a trans person and then not publicly stand by them is worse in my opinion than not hiring a trans person at all because it gives customers permission to be as transphobic and hateful as they want,” she told reporters. 

Still Committed

Later, a spokesperson for the company would issue a statement responding to Mulvaney’s criticisms, claiming that the company remained “committed to the programs and partnerships we have forged over decades with organizations across a number of communities, including those in the LGBTQ+ community.”

No Longer the U.S. Number 1

Just weeks after the fallout, Bud Light lost its position as the fastest-selling beer in the U.S., replaced by Modelo. 

“Volume Decline in Bud Light”

In February, the company acknowledged that Bud Light sales had fallen off in the U.S., with overall annual revenue for AB InBev falling by 9.5% in the US market, which it explained was “primarily due to the volume decline of Bud Light.”

An Impressive Inventory

The company also owns popular beer brands like Stella Artois, Corona, and Becks. 

An American Issue

Though Bud Light’s U.S. sales have plummeted in the last year, the boycott appears to have had little effect on its global sales, with other countries taking little notice of the controversy. 

Global Sales Unaffected

Global revenue for AB InBev increased by 7.8% in 2023, bringing its global annual profits to more than $6.1 billion.

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The post Altria Group to Sell $2.3 Billion in Anheuser-Busch InBev Shares Amid Bud Light Ad Controversy first appeared on  Thrift My Life .

Featured Image Credit: Shutterstock /  T. Schneider.

The content of this article is for informational purposes only and does not constitute or replace professional financial advice.

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Busch Light Peach (2024)

Vintage of Busch Light Peach

Anheuser-Busch

Lager - American Light

Total ( ? ) 18

Unique ( ? ) 17

Monthly ( ? ) 10

Global Recent Activity

mike weiss is drinking a Busch Light Peach (2024) by Anheuser-Busch

Purchased at Odie's Bar & Grill

Tricia Johnson is drinking a Busch Light Peach (2024) by Anheuser-Busch at Untappd at Home

Tressie Edwards is drinking a Busch Light Peach (2024) by Anheuser-Busch at Slingshots Bar & Grill

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Travis Earley is drinking a Busch Light Peach (2024) by Anheuser-Busch at Hudson Hills Beer Place

BFLN-easy drinking light lager with a boatload of peach juice thrown in there. Light and refreshing albeit a little watery

Purchased at Jungle Jim's International Market - Eastgate

Dylan Weizman is drinking a Busch Light Peach (2024) by Anheuser-Busch at Untappd at Home

james davis is drinking a Busch Light Peach (2024) by Anheuser-Busch at Doc's Deck

Joe Wahl is drinking a Busch Light Peach (2024) by Anheuser-Busch at Zellars Acres

Patrick Weizman is drinking a Busch Light Peach (2024) by Anheuser-Busch at Untappd at Home

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Bob Alden is drinking a Busch Light Peach (2024) by Anheuser-Busch at Tha Barn

Joe Miles is drinking a Busch Light Peach (2024) by Anheuser-Busch at Untappd at Home

jim michael is drinking a Busch Light Peach (2024) by Anheuser-Busch at Downtown Farmers Market at Tower Square Park

Josh McCutcheon is drinking a Busch Light Peach (2024) by Anheuser-Busch at Macky's Bar

Jeff Ⓜ️ is drinking a Busch Light Peach (2024) by Anheuser-Busch at Louisville Title -- Downtown Office

Solid Light Lager! Worth a try, light and fruity! Don't judge me 🤪

Brad Harshman : Nice bottle cap backdrop ! Cheers Jeff Ⓜ. !

Thu, 09 May 2024 23:05:57 +0000 Report

Brian T : NICE🍻!

Thu, 09 May 2024 23:28:42 +0000 Report

Brian K : Jeff Ⓜ. I want to judge you, but I won't (lol) because we'll be drinking good stuff at DLD. Cheers! Shawn C had a similar post on the Busch Light Apple.

Thu, 09 May 2024 23:53:49 +0000 Report

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Mule News: Busch Launches Scavenger Hunt For ‘Free Beer For Life’

The hidden, rustic setting of Busch’s activation and tie-in with the National Forest Foundation reinforces its positioning as the beer of the great outdoors. The brand said its commitment to plant a hundred trees in a U.S. national forest is part of parent Anheuser-Busch’s continuing commitment to creating “a better world.”

Busch launched an earlier campaign with the National Forest Foundation that involved a similar scavenger hunt on social media as a kind of precursor to the Pop Up Schop. In that effort, Busch marked six trees in U.S. national forests with medallions and shared clues about their whereabouts across the brand’s social channels. The first person to find and post a photo of at least one of the six trees won a year of free Busch beer

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