Travel Website About Us Page: Best Practices and Examples of Successful

David kovacs.

  • May 1, 2023
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Looking for how to craft a perfect travel website about us page?

As a travel website owner, you know that the “about us” page is an essential element of your website. This page is where you get to introduce yourself, your brand, and your mission to potential customers. A well-crafted “about us” page can make a significant impact on your website’s conversion rates.

In this article, we will discuss how to write a compelling “about us” page for your travel website. We will go through the essential elements that you should include, share examples of some great travel website “about us” pages, and provide you with a template that you can use for your own website.

Why is the Travel "About Us" Page Important?


Before we dive into the elements that make up a great “about us” page, let’s discuss why this page is so important. Your “about us” page is the perfect opportunity to showcase your brand’s personality and give visitors a sense of who you are as a company.

Additionally, your “about us” page can help you build trust with potential customers. People are more likely to do business with a company that they feel they can trust, and a well-crafted “about us” page can help establish that trust.

Now, let’s take a look at the essential elements that you should include in your “about us” page.

Introduce Your Company

The first element of your “about us” page should be an introduction to your company. This introduction should be brief and give visitors an idea of what your company is all about. You can also include your mission statement here.

Example: “At XYZ Travel, we are passionate about helping people explore the world. Our mission is to make travel accessible and enjoyable for everyone.”

Tell Your Story

Next, you should tell your story. This is where you get to share the history of your company and what led you to start it. This section should be engaging and personal, and it should help visitors connect with your brand on a deeper level.

Example: “Our company was founded by two friends who shared a love of travel. After years of working in the corporate world, we decided to follow our passion and start our own travel company. We wanted to create a business that would help others experience the same joy and wonder that we felt when we traveled.”

Share Your Values

Your “about us” page is also a great place to share your company’s values. This can include things like sustainability, social responsibility, or a commitment to providing excellent customer service. Sharing your values can help visitors connect with your brand on a deeper level and understand what sets you apart from your competitors.

Example: “At XYZ Travel, we believe that travel should be sustainable and responsible. We are committed to minimizing our impact on the environment and supporting local communities wherever we go. We also believe in providing our customers with exceptional service every step of the way.”

Showcase Your Team

Introducing your team is another great way to personalize your “about us” page. This section should include photos and short bios of your key team members. This can help visitors put faces to your brand and get a sense of the people behind the company.

Example: “Our team is made up of passionate travelers who have a wealth of knowledge and experience in the travel industry. From our expert travel advisors to our friendly customer service team, we are all committed to making your travel experience unforgettable.”

Highlight Your Achievements

If your company has achieved any notable accomplishments, you should showcase them on your “about us” page. This can include things like awards, recognition in the media, or impressive customer reviews.

Example: “We are proud to have been named the Best Travel Company by Travel Weekly for three years in a row. Our commitment to exceptional customer service has also earned us a5-star rating on TripAdvisor, and we are thrilled to have helped thousands of travelers create unforgettable memories.”

Call to Action

Finally, you should include a call to action (CTA) on your “about us” page. This could be as simple as inviting visitors to explore your website further or encouraging them to contact you with any questions. Your CTA should be clear and actionable, and it should encourage visitors to take the next step in their journey with your brand.

Example: “Ready to start planning your next adventure? Explore our website to find your perfect destination, or contact our team for personalized travel recommendations.”

Now that you know the essential elements of a great “about us” page, let’s take a look at some examples of travel websites that have nailed it.

Example 1: Intrepid Travel

Intrepid Travel’s “about us” page is a great example of how to showcase your company’s values and achievements. They start with an introduction to their brand and mission, then go on to share their commitment to responsible travel and sustainability. They also showcase their impressive list of awards and recognition in the media, helping to build trust with potential customers.

Example 2: Lonely Planet

Lonely Planet’s “about us” page is an excellent example of how to tell your company’s story in an engaging and personal way. They start with a brief introduction to their brand and mission, then go on to share the history of their company and what sets them apart from their competitors. They also include a call to action at the end, inviting visitors to explore their website further.

Example 3: Airbnb

Airbnb’s “about us” page is a great example of how to showcase your team and personalize your brand. They start with a brief introduction to their brand and mission, then go on to introduce their key team members and share their personal stories. They also include a call to action at the end, inviting visitors to learn more about their team.

Now that you have seen some examples of great travel website about us pages, let’s take a look at a template that you can use for your own website.

Travel Website About Us Template


Briefly introduce your company and mission statement.

Share the history of your company and what led you to start it.

Our Values:

Share your company’s values, such as sustainability, social responsibility, or commitment to customer service.

Introduce your key team members with photos and short bios.

Our Achievements:

Showcase any notable accomplishments, such as awards, recognition in the media, or customer reviews.

Call to Action:

Encourage visitors to take the next step with your brand, such as exploring your website or contacting your team.

Your “about us” page is an essential element of your travel website, and it can make a significant impact on your conversion rates. By including the essential elements we have discussed in this article, you can create a compelling “about us” page that showcases your brand’s personality, builds trust with potential customers, and encourages them to take the next step with your company. 

So don’t underestimate the power of a well-crafted “about us” page – it could be the key to unlocking your website’s full potential.

David Kovacs

Grow Your Travel Business with SEO

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30 Examples of Stellar About Us Pages for Inspiration

Little figures standing on steps talking in front of a giant computer screen

It isn’t enough to just market your product to consumers. You need to earn their trust too.

One way to do this is by explaining who you are and what your company is about . The easiest and most effective way to achieve this is with an About Us page.

You’ve probably stumbled on a bunch of About Us pages, but how do you know which ones are most effective?

In this post, we’ll share some of the most effective About Us pages for specific niches and explain why they are so impactful.

Before we dive in, let’s look at an overview of About Us pages and dissect a commonly-used template for them.

What Is an About Us Page?

An About Us page exists to share a business’ story and history and provide a deeper connection with customers.

Consumers want to know the team behind the brand they are supporting. An About Us page provides the perfect real estate to pull back the curtain and reveal who is working behind the scenes.

Most importantly, though, an About Us page facilitates trust between the consumer and the business.

More than 33% of consumers say that “trust” is a core factor when deciding which businesses to support.

With an About Us page, you can begin to form an emotional relationship with customers and engage with them on a deeper level.

So how can you create one that resonates? Let’s look at some of the components you need to include in your About Us page.

How to Write an About Us Page

The best About Us pages share the company and founders’ stories. It’s a chance to pull back the curtain on the business and showcase the people who make it happen.

Some of the most effective About Us pages:

  • Connect the consumer to the business on a deeper level
  • Provide contextual insight into why the founders created the business
  • Share the business’s core values, mission, beliefs, and vision
  • Answer any questions that consumers may have about the business

The About Us page is an important element of your business website

How can you accomplish those objectives through your About Us page? First, let’s look at a commonly-used About Us page template that drives success.

About Us Page Template

There are four main components to an About Us page:

1. Share the story of why the company was founded

This is your chance to focus on your company’s “why.” It could be what sets you apart from other competitors on the market.

Share the moment you gained the inspiration for your business and what motivated you to start it.

2. Highlight your background and your founding team’s role

Who are you? Why are you the right person to lead your company at this time? Share your background and personal story. That’ll connect you to your customers.

3. Document the evolution of the company

State everything from the obstacles to the product enhancements. Bring your new customers up to speed. Where is the company today? How is it different from where it was before?

4. Document the mission and vision

What is your company trying to solve? Where is it going? End the About Us page by detailing the steps you’re taking to transform the business into your ultimate vision.

With these four components, you’ll create a stellar About Us page that will wow prospects and convert new customers.

Combining these elements with the right website builder and proper page design will help you transform a visitor into a customer .

It’s important to remember what your customers want, too.

Users in your target audience want to see your mission statement, social proof, and an example of using your product. These elements on your About Us web page will build trust with the target audience.

Now, let’s look at some companies that championed those components and brought them to life.

30 About Us Page Examples (by Industry)

No matter what industry you’re in, you could use an About Us page on your site.

While the four components listed above are necessary for every About Us page, different industries sometimes take different approaches.

Below, you’ll find 30 of the best About Us pages categorized by industry. Learn from their successes and adapt some of their strategies when creating your own.

Technology Companies

HubSpot , Buffer, and Vidyard are three examples of technology companies with amazing About Us pages.

Hubspot’s About Us page

HubSpot’s About Us page opens with its mission and flows directly into the company’s story. In addition, this page features a video from the CEO that discusses his initial interactions with Hubspot’s founder and his vision for the company moving forward.

By including a video on the About Us page, HubSpot engages browsing prospects in a new medium they may be eager to consume.

Buffer has an About Us page that focuses on its stellar team

Buffer’s About Us page focuses on the team behind the tech. A catchy headline doesn’t greet you as you click onto the page. Instead, you see a photo of Buffer ‘s team members who contribute to creating its product.

This is a great way to shine a line on the entire organization and embody a truly collaborative mindset. Instead of focusing solely on the founders, businesses can highlight the team that powers the product daily and makes the magic happen.

Vidyard uses its About Us page to highlight the core functions of its product

Vidyard’s About Us page leads with a headline highlighting its mission and flows directly into the core functions of its product. The page has a product demo video that you’ll stumble across as you stroll, revealing additional use cases. Finally, the leadership team is featured.

This high-level approach to an About Us page places the primary focus on the products’ benefits with a secondary focus on the team. If your product is complex, this may be an approach that you should consider.

Consumer-Packaged Goods (CPG) Industry

RXBAR, The Sill, and Hydrant are three examples of consumer-packaged goods (CPG) companies that effectively use an About Us page to tell their stories.

RXBAR shares the company story on its About Us page.

RXBAR positions its About Us page around the company’s history, dating back to 2013. The bold headline draws the reader in by highlighting the company’s conception.

“It’s 2013, and we called B.S. on protein bars,” it says.

The reader continues to discover more about the brand and the company’s evolution with a “Then and Now” slider. A slider is an excellent multimedia option to consider. It takes the consumer through your company’s history without taking up too much space on the page.

The Sill uses its About Us page to connect deeper with customers.

The Sill, a direct-to-consumer plant company, has a simple but effective About Us page . It focuses mainly on the company’s origin story, highlighting basic facts about its founders and evolution. Then, it invites consumers to apply for an open role.

This is effective because it’s simple and straight to the point. It shows that About Us pages don’t have to be packed with information. Instead, you can straightforwardly introduce yourself and your company and still effectively get your point across.

Hydrant’s unique brand shines through its About Us page.

Hydrant’s About Us page opens with an inviting image of two people toasting while holding the product in their hands. After reading the copy, one might guess that those hands belong to John and Jai, the company’s two founders.

The page is broken into three sections, making it easy to digest in chunks. This format is a perfect way to set up your page because it guides the reader slowly down in a way that isn’t overwhelming.

Each section is designed to hook the reader and bait them into reading a little more. Finally, the page ends with John and Jai’s signature, giving it a personal touch from the founders, who you feel like you can now call friends.

The Zebra, Lemonade, and Clearcover are three companies in the insurance industry that are paving the way with amazing About Us pages.

The Zebra looks to the future with its About Us page.

The Zebra’s About Us page focuses on the future almost as much as it does the past. The company opens with the headline, “Our path to success.” The paragraph about the business is concise, and the page immediately flows into a section about the company culture.

With a culture and leadership section, The Zebra focuses on people creating the company rather than itself. This is a subtle shift from some of the other About Us pages. Approximately two-thirds of The Zebra’s About Us page is devoted to company culture and the leadership team.

Lemonade recruits new team members on its valuable About Us page.

Lemonade’s About Us page is centralized around its “makers.” Through this messaging, the company highlights that all of its employees are proactively building the product and are “makers” in their own right.

Lemonade has minimal information on its About Us page, but that’s on par for its branding. For example, the company uses excess white space on its landing pages to illustrate a pink pop dash. This page is no different.

With only two lines of text and an illustration, Lemonade provides a high-level look at its company and those building it.

Clearcover invites new employees to chart their own stories.

Clearcover uses a traditional About Us page template to guide the reader through the company’s history. The page focuses solely on the company’s story, dividing it into five core parts: the beginning, challenging, evolving, leaving, and creating portions.

With interactive chapter markers, you can drive engagement on the page and let the reader jump around to the sections and topics they wish to read. This interactive element can increase the time the consumer spends on the page and their information.

Dave, Chime, and Riskified set the standard for engaging About Us pages in the fintech industry. Let’s take a look at why.

Dave’s fun, whimsical style shines through its About Us page.

Dave, a banking company designed with humans in mind, offers an About Us page that includes simplified text and engaging illustrations.

The alternating sections are formatted in a two-column layout, making it easy for the reader to jump back and forth from different topics like its mission, founding story, and more. Plus, the illustration style is beautifully inviting (and on-brand), making the user want to keep scrolling down the page to view more.

Chime uses black text with a splash of green to make its About Us page pop.

Chime’s About Us page relies heavily on copy to contrast Dave’s. Chime uses an explanatory approach by sharing its partnerships with regional banks and highlighting the value proposition that separates it from competitors.

This is not a surprising approach for a company like Chime. The fintech industry has many regulations, and Chime wants its customers to understand why its tech is different.

By focusing on the messaging and eliminating all excess content from the page, you can drill down on the critical points of your company and brand.

A timeline is an essential design element on your About Us page.

Riskified highlights its history on its About Us page uniquely and engagingly. It can be a task to try and consolidate your company’s history into bite-sized chunks. Even worse, if you spell everything out, the About Us page can drag on forever.

Riskified featured an interactive timeline that highlighted seven key milestones in its evolution. The viewer can toggle back and forth and receive a new illustration with a one-sentence description of a core company milestone. This is a great way to engage and educate your potential customers simultaneously.

Wheel, Clear, and Healthgrades lead the healthcare industry regarding About Us pages.

Wheel highlights six core points about its company on its About Us page.

Wheel’s About Us page breaks down everything you need to know into bite-sized chunks. This format highlights the critical details you need to know about the company. Everything from its funding success to headquarters location is neatly packed into its section.

Consider using this format for the essential details you think every consumer should know about your business. By simplifying some of the basic information into these sections, you can leave room for a more engaging narrative on another part of the page.

Clear focuses on its vision, rather than its current company state.

Clear’s About Us page focuses on three distinct parts: the vision, core values, and network. Clear uses a company video to introduce the business and what is still to come.

Feature a video prominently at the top of your About Us page. Videos are engaging, and consumers like to watch them. In addition, you don’t scare off the consumer with long blocks of texts. You can draw them in with a video and invite them to stay for a while.


Healthgrades packs its About Us page with plentiful content.

Healthgrades’ About Us page uses a built-in navigation bar to enable the user to toggle through four subheaders: About, Hospital Awards & Ratings, Quality & Reports, Careers. This secondary navigation bar simplifies the About Us page, so it doesn’t extend too far.

It keeps users engaged when they don’t have to scroll to get new content continuously. The consumer may toggle back and forth between some subpages and learn a little more than they would have if it were simply a static landing page.

BarkBox, Wag, and Ollie are the leading pet supplies and pet care companies with memorable About Us pages.

BarkBox’s About Us page is inviting and engaging.

BarkBox’s About Us page uses memorable imagery of dogs. The company keeps the page simple by highlighting the different business verticals it offers. Each has its designated section with corresponding text and images.

This About Us page shows that you don’t have to dive too deep into your company’s story if you don’t think it’s needed. BarkBox has many different properties, so it uses this space to ensure its customers understand what is being offered.

Wag shares its mission at the top of its About Us page.

Wag has a straightforward layout on its About Us page featuring a hero image with a woman and her dog, a headline, a short description, and a call-to-action asking viewers to “Meet our leaders.” This is a simple approach that would give the consumer everything they need to understand the basics of the company.

Wag’s About Us page is an effective reminder that you don’t have to go overboard with your About Us page content. Instead, concentrate on giving a high-level overview of your company and emphasizing a few key points.

Ollie features a hero image of its core focus — pets.

Ollie’s About Us page utilizes a secondary navigation bar to split the content into distinct sections: Our Story and Our Team. Additionally, each page uses motion graphics to engage the reader and draw their attention to different areas featuring essential information.

Find new ways to draw the reader down the page and continue reading. One way to accomplish this is with subtle motion graphics, Javascript , or GIFs. Even the slightest motion will attract the readers’ eye and make them want more.


Lyft, Uber, and Bird all take different approaches in sharing their stories.

Lyft harnesses the values of teamwork and togetherness in its About Us page.

Lyft’s About Us page focuses on the team powering the company behind the scenes. The page is offensive to new drivers and new internal team members to join the organization. This is different from most About Us pages that we’ve seen.

This strategy is used by larger organizations that will often be hiring for many positions at any given point in time. Lyft is an organization that is always recruiting , so focusing its About Us page on the team makes sense.

Uber lets its CEO’s voice shine through on its About Us page.

Uber’s About Us page highlights a letter from its CEO. In addition, the CEO’s profile photo is featured as the hero image of the page. Since most people worldwide are familiar with the Uber brand, the company uses this page to chart its roadmap.

By publishing this letter from the CEO, Uber gives consumers a glimpse into how the company is evolving.

Bird’s values are the stars of its About Us page.

Bird’s About Us page is structured around the company’s core values. Bird outlines its values by creating a unique icon that corresponds with each pillar of the company.

The use of iconography on your About Us page is an effective strategy. Distinct icons can be memorable and help break down the text into bite-sized ideas.

Spotify, Mighty Audio, and WaveXR have unique About Us pages as leading music tech companies.

Only essential information is found on Spotify’s About Us page.

Spotify’s About Us page consists of only text and no images. Most of the content on this page is addresses, customer service emails , and a brief company description.

Spotify’s direct approach on its About Us page shows that you can just include the basics or core company information, as long as you’re a global, world-renowned brand.

Mighty Audio

Mighty Audio introduces you to its team on its About Us page.

Mighty Audio shares its story with two chunks of block text before highlighting the team on its About Us page . The contrast of a dark background and the light blue header text pops.

Consider how you can involve contrasting colors on your page to ensure that the most important information stands out.

Navigation bars help spread out information on WaveXR’s About Us page.

WaveXR divides its About Us page into four distinct parts: the team, values, careers, and press. The page opens with a brief company description and then invites the reader to click on one of those four subheads to learn more.

It is always a good idea to include press mentions on your About Us page. Press can help build social proof and boost the credibility of your business. Consumers can learn about your company through any relevant news stories you receive.

Chargebee, ReCharge, and Cedar are prime examples of adequate About Us pages in the billing space.

Chargbee’s About Us page is an essential component of its site.

Chargebee uses social media hashtags to connect its About Us page with social media. Headers greet consumers with a hashtag, encouraging social shares on Twitter.

Consider how you can convince your consumers to share your About Us page on social media . Highlighting a branded hashtag is an excellent place to start.

tourism website about us page

Ask one of your most passionate customers to share a testimonial. Feature it on your About Us page to increase credibility.

Cedar covers all the bases with its About Us page.

Cedar combines many design elements, including text, illustrations, photos, and contrasting colors on its About Us page . It opens with a company description and immediately introduces the co-founders.

Use as many different design elements as you can on your About Us page that are in line with your brand. Varying elements of different styles can keep the consumer engaged with the content.

Collective Retreats, Localeaur, and Away lead the travel industry in innovative About Us pages.

Collective Retreats

If you don’t have a bunch of photos, consider an all-text About Us page.

Collective Retreats offers a basic yet effective approach to its About Us page . The page features three sentences covering the business description and a brief overview of the overall approach to its product.

Distill your company down to one or two sentences, and make sure you add that to your About Us page. A simple company description will be helpful on the page.

Consumers love to see the team behind the company.

Localeur showcases an employee photo on its About Us page as the main content. This is an obvious choice for the community-focused business.

Consider adding a photo of your team at the top of the page. This shouldn’t be a stock photo but an authentic image at an offsite event or employee bonding experience.

Away shares the company’s beliefs on its About Us page.

Away’s About Us page is centralized around what the company believes in. This approach is similar to the companies that lead with their values.

Away offers a polished, memorable approach to sharing what its business stands for with high-quality imagery and sharp copy.

Best About Us Page

Dave had the best About Us page due to its simplistic design, straightforward copy, and engaging illustrations.

The page matched the company’s brand and shared the founding story in a fun, light-hearted way.

Dave’s easy-to-read, engaging About Us page is a solid example for inspiration.

Your website deserves an amazing About Us page. This is your opportunity to tell your story and the business’s mission and vision.

With a powerful About Us page, you can connect with customers better and build trust. Over time, that trust will turn into recurring revenue from loyal shoppers who continue to support your business.

Want to share your About Us page ideas? Please share them with our community in the comments below!

tourism website about us page

Content & Marketing Editor at Kinsta, WordPress Web Developer, and Content Writer. Outside of all things WordPress, I enjoy the beach, golf, and movies. I also have tall people problems ;).

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“Exceptional About Us pages serve as a cornerstone for building a strong brand identity and fostering meaningful connections with your audience. This insightful blog post unveils 30 stellar examples of About Us pages, offering valuable inspiration for businesses looking to elevate their online presence. From compelling narratives to visually engaging layouts, these examples showcase the power of authenticity and creativity in crafting a compelling brand story. Dive into this collection to glean insights and ideas that will undoubtedly help you enhance your own About Us page, leaving a lasting impression on visitors and establishing a memorable brand presence.”

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How to Create an About Us Page for a Travel Website

By Checkfront Marketing

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A typewriter with the words "About Us" typed out

There’s a weird little contradiction happening all over the web: tour companies are building websites with the express goal of telling visitors all about themselves and their business, but consistently fail when it comes to the About page. Common mistakes pop up over and over: too short, too long, too sales-y, too vague. The About page shouldn’t be a last-minute addition to your tourism website design; it’s a very important part of selling your brand. Here’s how to craft an exceptional, impressive About page.

You do have an about page, right?

First things first: if you don’t have an About page, you need to make one—soon. Don’t write them off as a cliché, or assume that customers will learn all they need to know from your homepage. As a tour operator, telling stories is second nature. So, you need to ask yourself “what’s our story?”.

Every site needs an About section; don’t conceal it or make it difficult to find. It should be part of your main navigation and accessible from every other page; it’s often one of the most-visited areas of a website.

Go back to the 5 W’s

When you are crafting the perfect tour, you probably take time to examine the Five W’s: Who, What, When, Where, and Why. They spell out all the necessary details of any story, no matter the length or subject matter. Your About page should, at its core, address each of the five W’s clearly; if you’re having trouble with writing the copy, it’s a really good place to start.

The Internet has made anonymity easier than ever, and has made customers value honesty in business—otherwise they risk being scammed. Don’t hide behind a cutesy nickname or try to be coy about who you are; post photographs and names of your key staff, because it fosters credibility and trust. Provide a short overview of each person’s role in the tour company and list relevant degrees or credentials they may have. This is especially important for tour companies where staff are certified or professionally trained tour operators.

This is one of the tougher W’s to tackle, because it cuts straight to the core of your entire business—what is it that you do, exactly? What do you provide, and what makes you special? The key here is to avoid creating a sales pitch ; you have the rest of your website to do that. Provide an overview of your tour services, but don’t explain them in too much detail; that’s what your other pages are for.

While you might be very proud of your tour company’s history—and so you should—the fact is that no one wants to read a detailed year-by-year chronology; it will bog down the page and bore your readers. Feel free to acknowledge the year of your founding and a short statement about your background, but customers care a lot more about your story— how you turned your passion for where you live into a business, or overcame challenges to get to where you are today.

It’s good to briefly acknowledge where you’re established, especially because your surroundings figure heavily into your values, story, or services; for example, a whale-watching tour depends on the local environment. However , it’s important to include your mailing/storefront address on either your About page or your Contact page, and include a map to indicate where people can find you. Putting yourself in a physical location establishes trust with your customers.

This W is perhaps the most important, because your About page should tell your story in a compelling way. What are your values and visions of the future? Why should they pick you over competing tour operators? Talk about yourself in the context of how you can help your customers; in the end, it’s about the reader more than it is about you.

Keep it short

Many tour businesses make the mistake of laying out their entire chronology on their About pages, resulting in hundreds and hundreds of words which inevitably end up boring potential customers. However, there’s such a thing as being too succinct—saying almost nothing is just as bad as saying too much. If your About page were to be an athlete, it should be a runner rather than a bodybuilder—impactful, but lean rather than bulky.

The About page is a vital part of your website; it is the place where you get to pitch yourself as a tour operator and convince the customer that your values overlap with theirs. Put some thought into this, and keep it updated; you will find that it’s a commonly visited page (along with your booking page ) which will help customers get to know you—and impress them enough to fork over their hard-earned dollars.

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UN Tourism | Bringing the world closer

Responsible, sustainable and universally accessible tourism.

Global Code of Ethics for Tourism

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The World Tourism Organization (UN Tourism) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.

As the leading international organization in the field of tourism, UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.

Our Priorities

Mainstreaming tourism in the global agenda: Advocating the value of tourism as a driver of socio-economic growth and development, its inclusion as a priority in national and international policies and the need to create a level playing field for the sector to develop and prosper.

Promoting sustainable tourism development: Supporting sustainable tourism policies and practices: policies which make optimal use of environmental resources, respect the socio-cultural authenticity of host communities and provide socio-economic benefits for all.

Fostering knowledge, education and capacity building: Supporting countries to assess and address their needs in education and training, as well as providing networks for knowledge creation and exchange.

Improving tourism competitiveness: Improving UN Tourism Members’ competitiveness through knowledge creation and exchange, human resources development and the promotion of excellence in areas such as policy planning, statistics and market trends, sustainable tourism development, marketing and promotion, product development and risk and crisis management.

Advancing tourism’s contribution to poverty reduction and development: Maximizing the contribution of tourism to poverty reduction and achieving the SDGs by making tourism work as a tool for development and promoting the inclusion of tourism in the development agenda.

Building partnerships: Engaging with the private sector, regional and local tourism organizations, academia and research institutions, civil society and the UN system to build a more sustainable, responsible and competitive tourism sector.

Our Structure

Members: An intergovernmental organization, UN Tourism has 160 Member States, 6 Associate Members, 2 Observers and over 500 Affiliate Members.

Organs: The General Assembly is the supreme organ of the Organization. The Executive Council take all measures, in consultation with the Secretary-General, for the implementation of the decisions and recommendations of the General Assembly and reports to the Assembly.

Secretariat: UN Tourism headquarters are based in Madrid, Spain. The Secretariat is led by the Secretary-General and organized into departments covering issues such as sustainability, education, tourism trends and marketing, sustainable development, statistics and the Tourism Satellite Account (TSA), destination management, ethics and risk and crisis management. The Technical Cooperation and Silk Road Department carries out development projects in over 100 countries worldwide, while the Regional Departments for Africa, the Americas, Asia and the Pacific, Europe and the Middle East serve as the link between UN Tourism and its 160 Member States. The Affiliate Members Department represents UN Tourism’s 500 plus Affiliate members.

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25 Examples Of About Us Pages For Inspiration

Craft an engaging and unique About Us page for your website. Learn from 25 inspiring examples of About Us pages to make your brand stand out.

tourism website about us page

The About Us page of your website is an essential source of information for anyone who wants to know more about your business.

It is where you showcase your history, the unique value of your work, your mission and vision, and the audiences you serve .

Together, the design , written content, and visual elements of an About Us page tell an important story about who you are and what matters to you.

How can you make the most of this integral part of your marketing strategy?

In this article, discover what makes an exceptional About Us page and find 25 examples to inspire your own page design and content.

What Makes A Great About Us Page?

There is no definitive template for creating a great About Us page.

However, I found four key components to making a compelling narrative with your brand story .

Your Vision And Mission

There is rarely a need to outright say, “Our vision/mission is ____,” but you ought to convey the purpose of your business in your About Us copy.

Talk about why your brand exists, what makes you different, and the challenges you solve – beyond the obvious solution you sell.

This is key for attracting talent, as well as prospective buyers who align with your objectives and value goals.

Your Story (History)

Every business has an origin story worth telling, and usually one that justifies why you do business and have clients.

Some centennial enterprises have pages of content that can fit in this section, while startups can tell the story of how the company was born, its challenges, and its vision for the future.

Whatever it is, your story matters to your prospective buyers and team members. Make it entertaining and as immersive as you can.

Your Services (And Benefits)

Even if your services are the focus of your homepage and dedicated product pages , summarizing them on your About Us page is crucial for alignment with brand values.

Highlight the benefits of your solutions, showcase what you do, and establish why you are unique.

Your Social Proof

Reviews, client logos, case studies, and testimonials bring consistency to your About Us page. Social proof demonstrates the authenticity of your claims and the impact you can bring to future clients.

With these four components in mind, you will have a framework from which to build an engaging and unique About Us page that incorporates your business’s most important asset: your clients.

If you are looking for inspiration, the 25 examples below feature About Us pages that excel at engaging their audience and telling their brand story.

Examples Of About Us Pages For Inspiration

6sense - 25 Awesome About Us pages

6sense demonstrates its credibility in the data technology industry with a compelling company timeline detailing the evolution of its proprietary solutions since 2014.

The other elements then reinforce the value of 6sense’s artificial intelligence (AI) and machine learning (ML) solutions with its three core values promptly displayed as “Data-Obsessed,” “Future Driven,” and “Always Curious.”

Wrapping up the page with its global offices and Global Pledge 1% movement, 6sense showcases its presence across continents and corporate social responsibility (CSR) toward the communities where they live and work.

Adobe - 25 Awesome About Us Pages

Adobe focuses on the future with its About Us page, showcasing how this 40-year-old organization is innovating with AI-driven solutions for creative teams, data analysts, and marketers.

A memorial for its co-founder, John Warnock, demonstrates care for the company’s legacy and showcases how this culture of innovation started with a glimpse into the inventor of the PDF format.

Following a breakdown of its products, Adobe shares case studies of household names like Coca-Cola and BMW before succinctly presenting its purpose and values.

Packed with color, Adobe’s About Us page is engaging and clear in its value for the community of creative users and clients.

3. Animal Rescue League of Boston

tourism website about us page

The Animal Rescue League of Boston (ARL) boasts a rich history. It was founded back in 1899 by Anna Harris Smith, a social worker who wished to combat the mistreatment of horses and the sheer volume of stray dogs and cats in the city.

ARL does a terrific job of sharing its 125-year history of support for animals on its About Us page, which is rich with photo collections from the past to the present.

The links to assets invite the user to learn more about ARL’s cause. For instance, the impact report is a one-pager that proves its support for over 20,000 animals in Massachusetts alone. At the end of the page, leadership photos featuring pets are a nice touch to reinforce ARL’s commitment to helping animals.

This About Us page is an example of how to show front-and-center your mission and pluck the heartstrings of your audience with just the right content.

4. Arctic Wolf

Artic Wolf - 25 Awesome About Us Pages

With a bold claim to “end cybersecurity risk,” Arctic Wolf uses metaphors and analogies with its canine namesake to invite you to join its pack, see its “pack impact” (corporate social responsibility), and even includes howls in its videos.

Arctic Wolf embraces fun while demonstrating authority, featuring its timeline of achievements since its founding in 2012, as well as its penetration in the sector by processing over 3 trillion security events per week for over 5,000 customers with 411% ROI.

This About Us page exemplifies that a fun touch to B2B branding is possible while reinforcing confidence among key buyers.

5. Born2Bond By Bostik

Born2Bond By Bostik - 25 Awesome About Us Pages

Adhesives leader Bostik has a dedicated website for its new Born2Bond products, which also has an About Us page for describing its unique benefits.

By linking to unique pages per industry, Bostik allows users to learn more about their demands while keeping the About Us page compact and focused on its core messaging: adhesives for a modern world.

With clever use of brand colors, the Born2Bond product line makes a strong impression in an example of an About Us page, which is compact yet effective for demonstrating the benefits of new solutions.

6. Brand USA

Brand USA, 25 Awesome About Us Pages

Brand USA , the organization tasked with encouraging foreign tourism to the U.S., features an About Us page that serves as a hub for discovering its team, downloading toolkits, and reading reports.

It is an example of an About Us page that covers all bases yet does not feel cluttered or confusing; the copy and navigation are clear, as is the value of Brand USA to the country’s economy and growth.

The CEO’s message at the beginning of the About Us page demonstrates its commitment to fostering economic growth. It establishes a meaningful connection with both tourists and businesses within the industry.

7. Brightcove

Brightcove - 25 Awesome About Us Pages

Video has increasingly become a key format in the past years for B2B marketing , and streaming technology platform Brightcove showcases credibility right at the start with an Emmy on its About Us page.

The messaging is short, featuring only a paragraph of copy and a video, yet it speaks volumes for the user to understand that they are a leader in business streaming and in navigating all its complexities.

By keeping it short and sweet with an “Explore more” section, client logos, CTAs, and a search bar, this About Us page conveys its message swiftly.

8. Connected Nation

Connected Nation - 25 Awesome About Us Pages

Connected Nation ’s About Us page is an example of how to promote consistent messaging across headers, CTAs, and minor elements on a web page.

The goal of this non-profit is to improve access to high-speed internet across the U.S., which is presented with the slogan “close the digital divide” in the second header and first CTA, as well as in its mission and video celebrating 20 years of work.

The About Us page also ensures that the reader understands the key role of this non-profit through succinct copy about what the company does and believes in,  as well as a glossary that clarifies internet jargon such as “fiber” and “backbone” for less tech-savvy audiences.

Deputy - 25 Awesome About Us Pages

Deputy reveals its personality and friendly tone i this About Us page, which opens with a “welcome” and ends with “let’s get social.”

The copy reinforces its unique benefits as a staffing solution, evidenced by its values such as “Clock in for the customer” and “Own your shift.”

The timeline begins with a classic yet engaging startup story, recounting how the founder discovered a solution to their problem with staffing admin and developed an in-house platform.

Years later, this platform would be shared with the world, leading to over 320k companies now using Deputy.

It is a great example of an About Us page for SaaS, startups, and organizations in the tech space.

10. Gartner

Gartner - 25 Awesome About Us Pages

This About Us page is packed with copy, yet it avoids overwhelming users by highlighting key figures and the value of Gartner’s experts for B2B organizations.

With 40 years of experience across 90 countries, it offers compelling social proof at the top right of the page – a prime location according to heatmap research .

The page offers tabs to discover the brand’s experts, consulting, tools, and benchmarks, concluding with the “Life at Gartner” section focused on team stories. Featuring crisp visuals and concise copy, it facilitates scrolling.

Overall, Gartner makes smart use of prime real estate on its About Us page with data points, using it as a hook to encourage discovery of the more traditional, institutional pages.

Anyone who wishes to showcase their data front and center should emulate this approach.

GoTo - 25 Awesome About Us Pages

Splashes of yellow and blue make this About Us page eye-catching and friendly, which is a key selling point of GoTo for its audiences.

The company is all about making people’s work easier through its communication and IT solutions.

Product copy reinforces this friendly tone, with the audiences broken down into “people,” “businesses,” and “everyone,” which invite the user to discover its product suite with a CTA.

GoTo demonstrates how to create an approachable About Us page that is free of industry jargon, which is key when your audiences have varying knowledge levels.

Google - 25 Awesome About Us Pages

As a household name, Google focuses on its cultural impact to engage readers on its About Us page, which is dynamically updated with new content (the section at the bottom is updated with its daily doodle).

For example, when I began writing this article (January 2024), the page highlighted its 25 Years In Search video . Only a week later, it switched to a Doodle contest for children to earn scholarships and tech for schools.

Google wraps up the page with case studies of people utilizing its tech for the betterment of its communities, furthering its already evident corporate social responsibility and global impact.

It is a fine example of an About Us page that showcases the benefits of its products while inspiring a sense of community among users.

13. Helmsley Charitable Trust

Helmsley Charitable Trust - 25 Awesome About Us Pages

As a philanthropic institution, the Helmsley Charitable Trust strives to showcase the value of its work. This About Us page excels at proving that with clear financials and balance sheets, as well as bios of its trustees in initiatives such as diabetes and access to healthcare.

The history of the charitable trust unveils the institution’s long legacy as a startup, initially founded with resources from the philanthropic Helmsley couple in the 1930s.

The narrative is compelling, illustrating how multiple generations have benefitted from the trust’s positive impact.

Overall, this is a definitive example of an About Us page for any institution that wishes to convey its legacy and core goals in a trustworthy manner.

14. Insight

Insight - 25 Awesome About Us Pages

This technology solutions provider conveys transparency and a strong company culture on this About Us page . It also links to other webpages, delving into its entrepreneurial start in 1988, its company values, and awards.

As a Fortune 500 leader, this is an excellent example of an About Us page that highlights the community and mission of a global brand to drive a positive impression of its solutions.

Users can download Insight’s Corporate Citizenship Report, which demonstrates its commitment to the United Nations’ Global Compact and spotlights client stories of technology improving healthcare and achieving sustainability.

15. Iron Mountain

Iron Mountain - 25 Awesome About Us Pages

A leader in asset management and digital transformation, Iron Mountain leans heavily on its 70-year legacy ( curiously starting with a mushroom farm ) and its “Elevate your work” messaging.

This About Us page cleverly uses cards to facilitate navigation to its institutional pages and adds copy as needed to demonstrate credibility, such as serving 95% of the Fortune 1,000.

The message in the featured video focuses on the end goal achieved through Iron Mountain products – companies hire data and asset management services to better serve their customers, which adds familiarity to its solutions in a sector that is usually awash with jargon.

Overall, this is a fine example of an About Us page that celebrates an organization’s legacy (without being verbose) while keeping a clear eye on the future and all its possibilities.

16. MeanPug

MeanPug - 25 Awesome About Us Pages

MeanPug bets on a colorful and fun About Us page to grab attention for its marketing agency for law firms, which serves as a counterbalance in a space where most agencies adopt a serious tone.

The fun starts with an audio track of MeanPug’s name pronounced with barks, followed by colorful headers and artsy team bios (the pug itself is CPO, Chief Pug Officer).

The company then proves it delivers more than just fun with its results, evidenced by growing law firms from $0 to $100m ARR in under 3 years and even helping to quadruple clients’ digital sales.

Oracle - 25 Awesome About Us Pages

Since 1977, Oracle has significantly influenced the state of the tech industry.

With a remarkable legacy of accomplishments, such as pioneering the SQL database, Oracle encapsulates this history into a concise timeline and links to other institutional pages for more information.

By focusing on its mission, Oracle encourages users to navigate as they see fit through its analyst reports, CSR, leaders, and investor relations.

Interestingly, Oracle does not feature its products on its About Us page, focusing instead on its corporate initiatives. It is a superb example of a simple page that effectively conveys trust and encourages engagement.

18. OutSystems

OutSystems - 25 Awesome About Us Pages

Low-code platform OutSystems focuses on the basics in this About Us page – its locations, history, social proof, investors, and leaders – and does so in a way that quickly demonstrates the value of its solutions.

By linking as needed to other pages across its website, OutSystems demonstrates how to build an About Us page that is simple yet compelling and invites the user to stay and learn more.

19. Salesforce

Salesforce - 25 Awesome About Us Pages

A SaaS pioneer, Salesforce relies on its strong culture and history to position itself as a customer-first, “customer company.”

That message is delivered clearly with its branding and copy, from the product names to the mascots and videos that explore its legacy and CSR efforts.

This About Us page tells a complete story, beginning with the challenge to meet evolving consumer needs, then the solution of building a “bridge” to meet those needs, and concluding with its core values and culture.

At the end, the CTA asks if the user has any questions about getting on “the right path” with Salesforce.

In short, this is how a company with a rich culture and community should build an About Us page that delivers credibility in a fresh way.

20. ServiceNow

ServiceNow - 25 Awesome About Us Pages

ServiceNow leverages its tagline “when X works, the world works” to demonstrate its versatility as a data and digitization platform for empowering several industries, such as healthcare, retail, and manufacturing.

By linking to fact sheets, its code of ethics, and investor relations, ServiceNow goes beyond what is usually found on an About Us page to demonstrate credibility and penetration in the market (85% of Fortune 500 companies use ServiceNow).

This is an About Us page that excels at driving a core message and intuitively linking to multiple, often complex, resources.

21. Sony Interactive

Sony Interactive - 25 Awesome About Us Pages

Sony Interactive leverages its strong gaming community and legacy in this About Us page, featuring a product timeline with console blueprints and “fast facts” that swiftly present impressive sales numbers.

The layout is seamless and presents a myriad of institutional elements, such as its mission and global presence, in a manner that encourages further navigation.

This is evidenced by its placement of sister pages just before the footer, which includes the blog, studio, product, and corporation pages.

Splunk - 25 Awesome About Us Pages

Splunk focuses on simplicity for its About Us page but adds elements like an interactive infographic and a video to highlight the brand’s scope and community impact.

A fast facts section proves Splunk’s value at a glance, where the user is encouraged to explore further through CTAs for the company’s pledge, newsroom, and more.

Overall, this About Us page serves as a high-impact template for any business that wishes its audience to perceive its products holistically and view their broader social impact.

23. Tealium

Tealium - 25 Awesome About Us Pages

The highlight of Tealium’s About Us page is the animated infographic of its customer data platform and how its privacy-based collection across channels results in quicker insights, ROI, and engagement.

This page’s social proof is strong. The data platform’s privacy compliance is guaranteed by ISO and institutional standards, as reinforced by accolades and case studies.

In short, this is an example of how to tell a story with an engaging element (in this case, an infographic) and use it as a foundation for driving your brand narrative.

24. Twogether

Twogether - 25 Awesome About Us Pages

Twogether weaves in its personality in every word on its About Us page, without buzzwords or fluff and supported by strong imagery and core values.

By summarizing its values in the five P’s (Purpose, People, Passion, Performance, Planet), Twogether showcases how its mission and results to clients are unique as a dedicated B2B tech agency.

Its supported charities not only act as case studies but also prove the organization’s values. Then, the brand follows up with links to discover Twogether’s services and goals.

This is an About Us page example for any agency seeking to stand out with an unmatched personality.

Upwork - 25 Awesome About Us Pages

Upwork employs a letter from the CEO for this About Us page, which is effective in addressing both of its audiences: organizations seeking high-quality freelance help for their projects and freelancers seeking opportunities to advance their careers and earn income.

It is succinct yet detailed enough to showcase the platform’s value. The top navigation lets users learn more about Upwork’s leaders and its latest news.

If you wish to position an executive of your organization as a thought leader, adopting this approach could be beneficial by showcasing their voice on a key page.

How To Write An About Us Page To Connect With Your Audience

Connecting with your audience with an About Us page is about authenticity and driving your brand message in an engaging manner, which encourages navigation to other elements of your website.

As can be seen from these 25 About Us page examples, all excel in showcasing their mission, what is unique about their brand or products, and inviting the user to take action.

The key is to do so in a creative way that encourages conversions .

Therefore, if you want to connect with your audience through an About Us page, I would recommend:

  • Keep it short and sweet: Focus on the basics–mission, values, and solutions. Then, think of the best way to showcase those elements swiftly to encourage engagement.
  • Add a creative element: Be it a video, infographic, moving image, or an audio track, many examples of About Us pages in this article leverage unique formats to engage users.
  • Make it fun: Do not be afraid to make your About Us page fun, as it can grab immediate user attention. You can follow up with data and social proof to convey credibility.
  • Structure it as a hub: Rather than clutter your About Us page with copy and products, use it to link out to assets as needed to engage your audiences and prove your value.

Final Takeaways

After analyzing the 25 About Us page examples in this article in detail, here are the final takeaways to keep in mind when crafting yours:

Creativity Makes Your Page Stand Out

For many companies, the About Us page is a formality to fill in the sitemap rather than convey a unique message.

However, many brands go beyond this, designing rich web pages and writing copy that stands out from the competition. Find your unique angle and be true to your story.

Feature The People Behind The Brand

Whether you are a solopreneur, a dynamic duo agency, or a full-blown global enterprise with thousands of team members, letting people shine makes an engaging About Us page.

Many of the examples in this article feature headshots and graphics packed with personality, which convey brand values better than words.

Tie In Social Proof With Your Corporate Social Responsibility

Showcase results and convey the difference your organization is bringing to the world.

6sense and Salesforce are two examples from this article that feature how their products are changing their communities for the better.

How are you changing yours?

More resources: 

  • Contact Us Page Examples: 44 Designs For Inspiration
  • How to Write a Winning About Us Page: 8 Dos and Don’ts
  • The Complete Guide to On-Page SEO

Featured Image: Naumova Marina/Shutterstock

Alexander Kesler is a visionary B2B digital marketer and an effective CEO with over 20 years of experience in building ...

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27 Best About Us and About Me Page Examples of 2023[+Templates]

Lindsay Kolowich Cox

Published: January 27, 2023

Your about page summarizes your history, values, and mission — all in one place. That’s a tall order for just a few paragraphs. If you’re feeling stuck, turn to these about-page examples for inspiration. 

about us page example: laptop held in palm of hand

In this post, you’ll learn the ins and outs of creating the perfect about page. That includes best practices for writing about your mission, design tips, and templates to emulate.

Table of Contents

  • What makes a good about page?

How to Write an About Page

About us page templates and examples.

  • About Me Page Templates and Examples

Featured Resource: Our 29 Favorite About Us Pages

about us pages examples

Download the guide to review what we love about these amazing about us page examples, plus a few tips about how to make one of your own.

tourism website about us page

Unlock even more About Us page examples!

Get inspired by these awesome 'About Us' page examples and learn how to make yours great, too.

  • "About Us" Pages Overview
  • What to Include on Your Page
  • Dozens of About Us Page Examples

You're all set!

Click this link to access this resource at any time.

What makes a good 'About' page ?

A remarkable about page is genuine, approachable, and distinguished. Visitors should get a glimpse into what working with you might be like. You can include personal interests, stories, and photos that convey the unique story of your business. You may also include information about who’s on your team and what their roles are.

About pages are personal to you and your company, so the structure of your about page will vary based on what you want to highlight. However, you’ll start with the same writing process.

Let’s explore the set-by-step guide to building your about page.

  • Establish a mission statement.
  • Outline your company story.
  • Reveal how you’ve evolved.
  • State your “aha!” moment.
  • Explain whom you serve.
  • Explain what you’re offering them.
  • Cite examples of whom you’ve served.
  • Describe your values.

1. Establish a mission statement.

Your about page can and will be more comprehensive than a single mission statement. However, to draw people in, you need to succinctly state your goal in the industry up front.

What is your business here to do? Why should your website visitors care? This information will give the reader something to remember about your company long after they leave your website.

2. Outline your company story.

Every business has a story to tell. Even if you’re running a startup with a brief history, you’ll want to share your company’s progress. Talk about how you got to where you are today on your about page.

Pro tip: Isolate the milestones before your company’s founding, and use them to give readers some backstory on your current venture.

3. Reveal how you’ve evolved.

There’s no shame in admitting how your business strategy — or even your way of thinking — has changed since you began. In fact, these evolutions can improve the story you tell to website visitors.

About pages are perfect spaces to talk about where you started, how you’ve grown, and the ideals that have helped your organization mature. Use these moments to show people that you're always ready to change and adapt to the needs of your industry.

4. State your “aha!” moment.

Every good company was founded on an idea — something the current marketplace might not yet offer. What was your idea?

Use this “aha!” moment as a pivot point when telling your company story. What was a challenge you faced while developing your company? How did this challenge or discovery shape what you are today?

5. Explain whom you serve.

You want as many eyeballs on your about page as possible. However, you won’t do business with every single website visitor. That’s why you must identify and mention your core customer.

Your about page should explain the exact people your business helps. This allows prospects to know if your service aligns with their needs.

6. Explain what you’re offering them.

Companies often generalize their offering in the website copy , making it hard to understand what the customer is actually paying for. In a sentence or two, explain exactly what a potential customer will gain from your business.

This succinct summary will keep visitors on your website for longer and get them interested in learning more.

Pro tip: Sometimes, businesses are afraid that in-depth explanations of their products aren’t interesting enough or will sound unappealing in writing. That’s a fair concern. Start by explaining what problem your offering solves. Then, link to a page with more information.

7. Cite examples of whom you’ve served.

Got some loyal customers in your portfolio? Use your about page to tell the world about them. Consider naming your most successful clients and linking to a case study.

Case studies can influence your prospects’ purchasing decisions since they show your company’s past successes. Plus, they help prospects to envision their future success through the stories of your best customers.

8. Describe your values.

Customers want to be treated like human beings. For that to happen, they need to feel that they’re being served by human beings. When finishing your about page, describe who you are as a person or a team. What’s your company culture like? What bigger picture in life drives your business?

Pro tip: Future employees are a secondary audience of your company’s about page. This is another reason to describe your personal values on your about page. Done right, this allows you to hire job candidates who align with everything your company represents.

7 Tips for Designing a Great About Page

  • Choose the right color scheme.
  • Include creative visuals.
  • Choose the right staff photos.
  • Use readable fonts.
  • Avoid long paragraphs and sentences.
  • Make the page responsive.
  • Focus on load time.

A brilliant about page design goes beyond just incorporating your company color schemes. It includes your choice of fonts, visuals, icons, and more. Here are seven tips for designing a great about us page.

1. Choose the right color scheme.

Humans have a natural response to different colors, and the colors you choose can impact your conversion rates. That’s why you need color psychology .

For instance, blue connotes security, strength, wisdom, and trust. Both BlueCross BlueShield’s logo and webpage make use of the color to reinforce that their patients are in knowledgeable hands.

About us page design branding infographic

Image Source

2. Include creative visuals.

HubSpot founders

And let’s not forget the cute dog beside our CTO. This photo makes our brand warm to users and helps us show the faces behind the HubSpot brand.

Go a step further by using videos to tell your company’s story. People seek connection. And there’s no better way to connect than to appear on camera. Here’s an example of a video from HubSpot’s about us page.

3. Choose the right staff photos.

Most about us pages include photos of staff — whether that be the C-suite, the founders, or all members of your team. If possible, opt for professional headshots on a neutral background.

Ideally, your team’s photos will have a similar color scheme to your company’s colors. Make sure both headshot backgrounds and your team’s outfits do not clash with the colors already on your site.

Pro tip: If you’re having trouble standardizing your staff photos, consider a black-and-white filter.

4. Use readable fonts.

Finding quality fonts is crucial when designing an about us page. If you want to use more than one font, tools like fontpair will provide you with excellent font combinations.

about us page design font combinations

Additionally, you want to make sure your font is accessible to individuals with disabilities. This ensures all your visitors have a rich experience when going through your about page.

5. Avoid long paragraphs and sentences.

Long sentences and paragraphs make your content difficult for readers to consume. As a general rule, your paragraphs shouldn’t exceed 3-4 lines, and each sentence should be under 20 words.

6. Make the page responsive.

Not everyone will visit your page on their desktop browsers. Many will visit from their tablets and smartphones. Responsive design makes sure your page looks great on all devices.

There are several paid tools to check your about page responsiveness . But if you prefer free tools, this responsive design checker is an excellent option for testing the appearance of your about us page on 26 ​​screen sizes.

responsive design checker for content estate about us page

7. Focus on load time.

No matter the size of your business, you’ll want your about page to load fast. If your page takes too long to load, visitors will click away.

You can check your page speed using Google’s PageSpeed Insights . If you find your about page takes too long to load, consider reducing the size of your images.

About Us Template

You can create an about us template for your company website easily. Here’s how a standard layout for an about us page looks.

Hubspot about me template

No matter your business, your about page should include:

  • A mission statement. This describes the purpose of your business as it relates to the industry or market you serve.
  • A vision statement. Outline the future of your business in this section.
  • Your values. Core values help the reader connect with you and your business on a personal level.
  • A target market summary. Your site visitors want to know that they’re in the right place and that your company can help them.
  • A brief company history. Besides piquing your visitors’ interest, a brief company history can help the press describe your business accurately.

After you write a draft, you can use one of HubSpot’s done-for-you website templates to create your about page’s layout. These templates can be installed and customized in minutes.

Done-for-you About Us Page Templates

While the copy is an important element of your about page, you’ll also want to showcase your brand story and identity to the world. These about us page templates create a compelling, customizable user experience.

1. Touraza Template (WordPress)

If you want something with a little flavor, the Touraza template is a tasteful choice. With the “meet the team” section near the top, geometric designs, and striking typography, you'll be able to showcase the humans behind your brand.

about me template example, Touraza

2. Logan Template (Shopify)

This template makes use of large images in a modern layout to break up the ample white space. The result: a clean and enjoyable reading experience.

The top of the page puts the brand story (or other introductory text) first, supported by a large image that speaks for itself. The pops of color can be customized to your brand style, drawing emphasis to your CTA.

About us page template, logan

3. Munchies Template (WordPress)

This theme is great for small businesses with a brief company history. You can start by explaining your mission concisely, then jump right into important links.

about us template, munchies theme

4. Mobirise Template (WordPress)

This visually compelling page allows you to disperse information evenly. The excellent use of white space means there’ll be no giant wall of text to impede readability for your webpage visitors.

You can briefly describe your history at the top of the page. The three icons allow you to lay out your most important values. Plus, the page features a carousel, so you can include headshots and titles for your teammates.

about us template, mobirise theme

Best About Us Page Examples

1. yellow leaf hammocks.

Good stories humanize your brand, providing context and meaning for your offering. What’s more, good stories are sticky — which means people are more likely to connect with them and pass them on.

Yellow Leaf Hammocks tell users about its product by describing how the hammocks empower artisan weavers and their families. The company breaks down different pieces of the story into sections that combine words and easily digestible graphics.

About Us template example, yellow leaf hammocks

Pro tip: Put your storytelling skills to work on your about us page. Using descriptive and emotive copy and gorgeous graphics, an about us page with a story works harder for your business than a generic one.

2. Eight Hour Day

Some people think about us pages have to sound formal to gain credibility and trust. Well, that’s not entirely correct, because most people find it easier to trust not-so-formal human beings. So keep your us page friendly and real.

Take inspiration from Eight Hour Day. They humanize their brand by showcasing the people behind the company.

About Us template example, eight hour day

What we love: Introducing the founders with inviting photos on this about us page drives home the point that Nathan and Katie are “two individuals with a passion for creativity — creativity makes us happy.”

3. Apptopia

People want to know what your business does and how it can help them. After all, if people can't figure out what you do, how will they know they need your product or service?

So, skip the industry lingo — that’s what Apptopia does on its about us page. Their simple but polished language effectively communicates the company’s offering while still allowing the average person to understand it.

About page example, apptopia

What we love: Apptopia uses short and punchy sentences to explain complex products and ideas in a way that isn’t patronizing. The copy on this about us page leads with empathy.

Instead of following the classic about us script, try something different. Take Moz, for example. A lot has happened since they found the company in 2004. This page shares the company’s milestones using a fun and clean design.

Moz’s about us page incorporates clear headers, concise blurbs, and little graphics to break up the text.

about us example, moz

What we love: Note the humble references to how Moz received funding, how it switched its brand positioning — and, most importantly, how it switched back to its original model. This speaks volumes about the value that honesty and humility can play to your customers.

5. Yokel Local

On its about page, Yokel Local spotlights its clients, its story and mission, and the team behind the brand.

This last element is key because Yokel Local knows that its vibe wins over prospective clients. After all, when you hire an agency, you’re hiring its people. And people have personalities.

Yokellocal about us page

What we love: Because “Yokel Local” is a bit of a kooky name that gives people pause, the company pokes fun at it by providing the definition. This then leads to photos of the team at work (and at play), the agency’s story, its mission and values, and the people who make the magic happen.

Nike began on the campus of the University of Oregon at the hand of the college's track coach, Bill Bowerman.

Even though he no longer works at the company, one of his beloved quotes still brands the bottom of Nike’s about us page: “If you have a body, you are an athlete.”

about us example, nike, bringing inspiration and innovation to every athlete in the world

This bold sentence, referenced by the asterisked “athlete” in the words right above it, sheds important light on Nike’s audience.

The brand may be big today, but Nike is all about the rising stars whom the company depends on, according to the rest of its about us page, to “expand human potential.”

What we love: Nike clearly knows its audience and makes its mission obvious to them as soon as they land on the about us page. There’s no question that the visitor is in the right place and understands exactly what Nike has set out to do.

7. Bulldog Skincare

The best about us pages use a good mix of color, have personality, and stay true to a company’s unique brand voice. Let’s look at Bulldog, a skincare brand for men.

The about us page is pithy and leads with a cute bulldog — fitting the name and the brand. It also states the purpose of the products — to help customers from waking up with the (admittedly adorable) wrinkly face you see when you visit Bulldog’s website.

About us example, bulldog

What we love: Bulldog isn’t afraid to have fun with its brand. That bit of humor makes this about us page anything but typical. It primes visitors for a story in a way that makes them immediately feel connected to Bulldog’s mission and vision.

8. Doomtree

Made up of talented artists with thriving solo careers, Doomtree brings these musicians together to work on creative projects as a crew. The group “started as a mess of friends in Minneapolis, fooling around after school, trying to make music without reading the manual.”

As soon as you arrive on Doomtree’s about us page, you’re greeted with big, bold photos of those friends.

About Us Page Examples: Doomtree

As you scroll down, you get more interaction with the crew’s events and music tracks. That makes sense because it gives visitors an instant sample of Doomtree's product.

About Us Page Examples: doomtree events

Pro tip: Find ways to use multimedia elements. If a picture is worth a thousand words, a video will be worth many times more. Consider combining your unique story with audio and visuals like Doomtree.

9. Below the Fold

Below the Fold is a company committed to “sharing news stories you aren’t hearing anywhere else.”

With that in mind, the big headline on the about page introduces the company’s purpose. Further down, you’ll find four core values, how the business generates revenue and more details about the team behind the scenes.

about us example, Below the Fold

What we love: This page gets straight to the point about what Below the Fold is, who it serves, and why it exists. The simple design lacks color, embellishments, and sensational imagery, so the reader can focus on what the company has to say — a direct nod to the mission statement.

Ceros’ about us page is interactive and engaging. As you scroll, you see a timeline of the company’s achievements since the year 2006.

Next, there’s the awesome design of awards the company has received. This positions Ceros as the choice brand for potential job seekers.

Ceros about us page

What we love: Ceros keeps the text on the page short and sweet, with powerful statements like “our mission is to inspire & unlock creativity.”

 Ceros about us page1

11. Sweet Loren’s

From start to finish, Sweet Loren's about us page is playful, engaging, and colorful. The page starts with a 60-second video and even incorporates cookie dough-scooping gifs. As you scroll, you’ll move through some of Sweet Loren’s impressive values, including inclusivity and refusing to compromise.

What we love: Sweet Loren’s yummy products are last on the page, ensuring you’re fully primed to purchase only after learning about Sweet Loren’s mission.

about us page example, Sweet Loren's

TalEx began when two women left a major recruiting firm to build their own. TalEx has since seen unprecedented growth at 4,900% in the three years . The company’s about page captures this history and more.

What we love: The company’s emphasis on social responsibility takes up nearly half the page, making this core value clear. The statement explains TalEx’s commitment to donate 5% of its annual net profit to philanthropic organizations. People who visit the website know immediately that giving back is important to the team at TalEx.

about us page example, TalEx

13. LoveBug Probiotics

LoveBug Probiotics’ page effectively includes all the information you’d need on the company to make an informed purchasing decision. That includes how the founder came up with the idea, her personal ties to the vision, and the science behind her probiotic.

While the products are science-backed, the about us page doesn’t confuse visitors with difficult-to-understand facts. Instead, the page is straightforward and helpful.

What we love: This about us page features an image of the founder's four young children wearing “Chief Fun Officer,” “Chief Giggle Office,” “Chief Silly Officer,” and “Chief Humor Officer” T-shirts. There aren’t many pages with cuter introductions than that.

14. Brown and Coconut

Sometimes, simpler is better — as is the case with Brown and Coconut. This about us page features a photo of the two co-founders alongside a few paragraphs of text outlining the brand’s vision.

Brown and Coconut’s about page uses no-fuss language to describe the business.

What we love: Rather than ending with a CTA directing visitors to its products, the co-founders choose to include a CTA for visitors to follow the business on its social channels, thus promoting a more effective, long-term lead generation strategy that starts with brand awareness.

Brown and coconut about us page

15. Kuno Creative

Kuno Creative’s about page effectively focuses on what makes the company different: its people. While the first paragraph describes the origin of the digital marketing agency, black-and-white headshots of all its employees take most of the page up, along with descriptions of each member.

What we love: If you’re unsure what you want to include on your about us page, consider noting how Kuno Creative focuses on its people, rather than its product. This offers a great way to humanize your brand.

about us example, kuno creative

About Me Template

About me pages vary‌, but most great pages include a few standard elements. You can see a suggested template from HubSpot below.

about me template, Hubspot

Make sure you include the following information on your page.

  • Your purpose. This describes your purpose for doing the work you do. What gets you out of bed each morning? Try using the Ikigai map for guidance here.
  • A vision statement. Who are you and where are you headed? Believe it or not, people are looking to you for leadership‌. Show them how you’re leading your life and what inspires you to move forward.
  • Your core values. Personal core values help the reader connect with you and find common ground.
  • A brief personal statement. Whether you share your hobbies, family life, or fun facts, a brief personal summary helps the reader relate to you on a personal level.

Next, you’ll see these elements in action in the examples below.

Done-for-you About Me Page Templates

1. coax template (wordpress).

The Coax template allows the typography and copy to take center stage. This text-centric approach highlights your personal accomplishments and sells your services. Consider laying out content like a resume with big subheads on the left and descriptive text on the right.

Plus, this template is powered by Elementor, a page builder that makes customization easy.

2. One-page Portfolio Template

Instead of a wall of text, this about me page is neatly divided into separate sections. The text at the top of the page allows you to describe your mission and background.

The icons in the next section call attention to three specific services you provide. Further down the page, you can explain those services in greater detail. You can also include photos to show what you can do.

about me template portfolio

3. Beckham Template

Your about me page should provide a highlight of your accomplishments, as well as an overview of your service. This template can help you put your best foot forward.

The Beckham template includes a suggested place to link your resume, as well as sections to show off previously completed projects.

What we love: Near the bottom of the page, you can show off important numbers. That includes how many clients you have, how many projects you’ve completed, and how much coffee you drank.

about me template, beckham

4. Calvin Template

For personal websites, consider placing your contact information front and center. Your visitors shouldn’t have to search to see how they can reach out.

The Calvin template makes integrating your contact information and personal story seamless. This template leads with email and phone numbers, and you can outline your services before including links to your work.

about me template, calvin template

Best About Me Page Examples

1. joe payton.

The style and tone of your about page should match the services you provide. Let’s look at Joe Payton’s website as an example.

Not only do Joe's illustrative self-portraits give him a personal brand that customers will remember, but also they show his expertise as a designer and animator. His website visitors can learn what he does in an easily digestible way.

about me example, joe payton

What we love: Joe freely expresses his values as a creative professional on a well-organized page. He tells a story that guides the reader through each section, without having them scroll endlessly to the bottom of the page.

2. Kero One

Kero One is a hip-hop artist and DJ from San Francisco. His about me page carries a valuable lesson to personal brands that cater to over one audience, especially if those audiences speak different languages.

Kero One’s about me page tells his story in English, Japanese, Korean, and Chinese. Including these East Asian languages helps Kero One connect with listeners in these different communities.

Pro tip: If your services are global or your offerings come in multiple languages, consider having your about me page in several languages.

About me page, Kero One in english

3. Aja Frost

All right, we might be biased in highlighting this professional, as Aja is our very own director of English growth at HubSpot. Nonetheless, the ingenuity she brings to the company isn’t lost on her website’s about me page.

Being a data-driven professional, Aja knows her clients are looking for more than her writing skills.

They want to see how her content has performed. With that in mind, her about me page tells a story of her career growth, which peaks — no pun intended — at an impressive line graph showing the result of an SEO strategy she implemented for the HubSpot Blog.

about me example, aja frost

What we love: Aja understands the value of being personable even in a digital space like an about me page. She closes out her about page with a personal note on what she does in her spare time — a great way to humanize yourself in the eyes of your potential customers.

4. Madison Butler

Madison Butler is an HR change-maker “committed to deconstructing the status quo and rebuilding corporate America, one organization at a time.” She does this through her DEI work and her advocacy.

Her about page, which doubles as the site’s homepage, calls this out at the very top in one bold statement: “I am here to ensure organizations know how to make space for everyone.”

What we love: Madison’s about page is effective because it stays true to her mission while being simple, effective, and to the point. The second sentence in the headline, “You belong here,” underscores the inclusivity of Butler’s mission and work.

About me example, Madison Butler

5. Sara Dietschy

This professional YouTube content creator has an eclectic collection of videos related to technology and culture and expresses that diversity all over her about me page.

Besides the vibrant self-portrait at the top of the page, Sara’s first sentence tells you just how many people subscribe to her channel: 835,000.

This is an important number to know for her potential video advertisers and collaborators who want to know how much exposure they’d get by working with her or advertising on her channel.

Sara Dietschy about me page

What we love: The color text on her page highlights key information. This helps the reader navigate the page and understand what’s important for them to know.

6. ShaDrena

ShaDrena is a graphic artist whose mission is to “visually build creative rebellious brands beyond a logo.” In three sections — about, bio, and random facts — the audience gets the full ShaDrena experience, which is more than just design. It’s also about voice and personality.

As a self-described “creative hustler,” “rule-breaker,” and “designer of dope brands,” the language ShaDrena uses on her site comes across as edgy and authentic.

What we love: ShaDrena’s about page is counterintuitive to what someone might expect from a graphic artist. ShaDrena presented most of the content in black, white, and gray, which puts all the focus on the composition of her design.

About me example, ShaDrena

7. Marc Ensign

On his about page, Marc Ensign takes his work seriously without taking himself too seriously. Marketers know there’s value in keeping a casual tone in the content they create, but to attract customers, you need to prove you have discipline and integrity. This often proves to be a tough balance to get right.

What we love: Marc Ensign nails the balance between friendly and formal with a confident opening statement. This draws the reader in and establishes Marc as a relatable partner to work with.

about me example, Marc Ensign

8. Miracle Inameti-Archibong

With an excellent design that emphasizes her copy, Miracle Inameti-Archibong’s site is a master class on how to do a one-page website well. Miracle presents the content with large clear images, bold colors, dynamic angles and blocks, and simple typography.

What we love: Miracle’s about me section spans over a decade, but it’s laid out in just four sentences. The reader can easily understand her career span without being overwhelmed with excess information.

9. Haley Shapley

Haley is a freelance writer and editor who uses a single-page format for her website to showcase her personality, writing samples, and professional services. The site also features a very cool animated video effect in the background, creating a sense of space and movement.

About me example, Haley Shapley

What we love: Haley leads with an important number: She can write over 100 articles a year. Starting with an impressive data point helps show her level of experience.

10. Amy Blaschka

Amy Blaschka’s portfolio features plenty of white space, balanced out with a bright blue header that really pops, and orange buttons for conversion actions (i.e., “Let’s talk”). Her use of video to explain what she does also helps her stand out in a crowded space.

about me example Amy Blaschka

What we love: To showcase her creativity and individuality, Amy has a list of bullet points of things she loves and things she doesn’t love. She also provides website visitors with three (yes, three!) different versions of her bio: a short one (under 75 words), one that’s longer (under 150 words), and her full bio, which takes up an entire page.

By doing this, she’s showing her talent for crafting messaging and educating prospective customers about who she is. Very sneaky, Amy!

11. Cathy Derus

Cathy Derus’ site features bold images and crisp text. The site also highlights Cathy’s appearances in major media outlets and publications, like Entrepreneur and Cosmopolitan .

About me template, Cathy Derus

What we love: Cathy’s about section features a full-page image of Cathy on her laptop, with a brief text introduction directly to the right of her. Instead of breaking up the image with text, Cathy overlays the text on the actual image, so website visitors get the feeling they are actually in her office with her. This is a great way to build credibility.

12. Matt Gray

Matt is a serial entrepreneur who now manages a portfolio of “soulful businesses.” His website promotes the paid courses he’s developed for entrepreneurs and the one-on-one coaching he provides to those looking for a more personalized touch.

Matt’s site provides plenty of content to help visitors understand who he is and what he does. The focus of the site is very simple: to get visitors to convert by signing up for his email newsletter.

about me example, Matt Gray

What we love: Below the bio section, Matt breaks down his offerings in a simple 1-2-3 format, providing something for everybody. Lower on the page, visitors find a mailing list sign-up form with a commitment of what subscribers will receive by signing up.

Tell the World All About You

Now that you’ve seen examples, it’s time to build your own about page. With a good story to tell, creative copy, humility, and digestible visuals, you’re on your way to an eye-catching user experience.

You’ll be standing out from a sea of about us and about me pages in no time. So, tell us, what makes you different? We’re eager to learn more about you.

Editor’s note: This post was originally published in October 2020 and has been updated for comprehensiveness.

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How To Make A Travel Website: Step-By-Step Guide

Table of contents.

The boundless world of travel beckons, filled with vibrant cultures, breathtaking landscapes, and unforgettable adventures. Whether your dream is to share these experiences with fellow explorers through a captivating travel blog or to transform your travel expertise into a successful online business, a well-designed website is your gateway to the world.

Creating a travel website may seem daunting, but with the right tools and guidance, it’s incredibly achievable – even if you’re starting with little technical know-how. This comprehensive guide will break down the process into clear steps, providing everything you need to launch a stunning and functional travel website.

We’ll delve into choosing the best niche, crafting persuasive content, and optimizing your website to attract your ideal audience. And, to streamline the process, we’ll introduce you to the power of Elementor – a leading website builder designed to simplify the web creation journey. With its intuitive interface and travel-focused features, Elementor acts as your all-in-one toolkit for building a website that captures the spirit of exploration.

Let’s embark on this journey together!

Defining Your Travel Website’s Foundation

Choosing your niche.

The travel landscape is vast and diverse, so finding your unique voice and focus is essential for attracting the right audience. A well-defined niche will help your website stand out and make it easier for passionate travelers to find you. Consider these niche ideas:

  • Adventure Travel: Target thrill-seekers with guides to hiking, camping, extreme sports, and off-the-beaten-path destinations.
  • Luxury Travel: Cater to those seeking high-end experiences, focusing on exquisite accommodations, fine dining, and exclusive tours.
  • Budget Travel: Become a go-to resource for backpackers and budget-conscious adventurers, sharing savvy tips for saving money while exploring.
  • Local Guides: Specialize in your city or region, offering insider knowledge, hidden gems, and authentic experiences.
  • Solo Travel: Support independent travelers with resources, safety tips, and destination recommendations tailored for solo journeys.

Target Audience 

Once you’ve selected a niche, delve into understanding who your ideal traveler is. Consider their:

  • Age and Demographics: Are you targeting millennials, families, couples, or retirees?
  • Interests: What excites them – food, history, culture, wellness, photography?
  • Travel Style: Do they prefer luxury, adventure, slow travel, or short getaways?
  • Pain Points: What are their common frustrations or anxieties when planning travel?

By understanding your target audience, you can craft content, features, and travel offerings that directly address their needs and desires.

Choose a Domain Name

Your domain name is your website’s digital address, so make it count! Choose something that is:

  • Memorable: Easy to spell, pronounce, and remember.
  • Brand Relevant: Reflect on your chosen niche or brand name.
  • Keyword-rich (optional): Include relevant keywords for a potential SEO boost, but prioritize memorability.

Reliable Web Hosting: The Backbone of Your Travel Website 

Your website’s hosting is like the foundation of a house – it needs to be sturdy to support everything you’ll build on top of it. Choosing the right hosting provider is essential for ensuring that your travel website is fast, secure, and always online. Here’s what to look for:

  • High Performance: Slow loading times can drive visitors away. Opt for a hosting provider that guarantees excellent speed and uptime. Look for features like SSD storage, content delivery networks (CDNs), and optimized server configurations.
  • Robust Security: Travel websites often handle sensitive information like customer data and payment details. Prioritize hosting solutions with advanced security measures, including firewalls, malware scanning, automatic updates, and secure data backups.
  • Scalability: As your website grows and attracts more traffic, your hosting needs to scale with it. Choose a provider that offers flexible resources and upgrade options.
  • Reliable Support: When you encounter technical issues, having access to knowledgeable support is invaluable. Look for hosting providers with 24/7 availability and multiple support channels (live chat, email, phone).

Why Elementor Hosting is a Game-Changer

Elementor Hosting is not just web hosting ; it’s a tailored solution specifically designed to power exceptional WordPress websites built with the Elementor website builder.  Here’s why it stands out:

  • Built on Google Cloud Platform : Leverages robust infrastructure for lightning-fast speeds and reliability.
  • Cloudflare Enterprise CDN : Accelerates content delivery across the globe, ensuring your website loads quickly, no matter where visitors are located.
  • Premium Security: A multi-layered security suite, SSL certificates, and regular backups protect your site and customer data.
  • Exceptional Support: Benefit from Elementor’s expert team, which is available 24/7 to assist you with both website-building and hosting-related concerns.

By choosing Elementor Hosting, you’ll equip your travel website with the performance, security, and support it needs to thrive in the competitive online landscape.

Setting Up the Essentials with WordPress and Elementor

Wordpress overview .

WordPress is the world’s most popular Content Management System (CMS), powering millions of websites across the globe. Its flexibility, vast community, and extensive plugin ecosystem make it a perfect foundation for your travel website.  Key benefits of WordPress include:

  • Ease of Use: User-friendly interface, even for beginners.
  • Customization: Thousands of themes and plugins to personalize your website’s look and functionality.
  • SEO-Friendly: Optimized structure and tools to help your website rank higher in search engines.
  • Community Support: Access extensive online resources, tutorials, and forums.

Installing WordPress 

While many hosting providers offer one-click WordPress installation, Elementor Hosting takes it a step further with pre-installed WordPress . This means your website-building journey begins immediately upon signing up! If you’re using a different hosting provider, they’ll likely provide clear instructions on the WordPress installation process.

Choosing a Travel-Focused Theme 

Your WordPress theme determines the overall appearance and layout of your website. Look for themes specifically created with travel websites in mind. These often include features like:

  • Stunning Image Galleries: Showcase breathtaking destinations and travel experiences.
  • Destination Listings: Organize and display locations with essential details such as maps, descriptions, and reviews.
  • Booking Integration: Seamlessly connect to booking systems if you plan to offer tours or accommodations.
  • Responsive Design: Ensure your website looks fantastic on desktops, tablets, and smartphones.
  • Travel-Specific Widgets: Display weather forecasts, currency converters, or destination spotlights.

Introducing the Elementor Website Builder

Elementor revolutionizes the WordPress website-building process by empowering you to craft visually stunning pages and posts without needing to write a single line of code. This intuitive drag-and-drop builder is incredibly user-friendly, even for those with zero web design experience. Here’s what makes it stand out:

  • Live, Visual Editing: See changes instantly as you build, streamlining the design process.
  • Pre-designed Templates and Blocks: Kickstart your design with professionally designed layouts for homepages, destinations, blog posts, and more. Customize them effortlessly to match your brand.
  • Extensive Widget Library: Access numerous content elements like headings, buttons, image galleries, testimonials, maps, and more – simply drag and drop them into place.
  • Theme Builder : Gain complete control over your entire site’s design, including headers, footers, single post layouts, archives, and custom page templates.
  • Mobile-Responsive Editing: Ensure your website looks perfect across all devices with dedicated tools for adjusting layouts on tablets and smartphones.

The Power of Elementor for Travel Websites

Elementor goes beyond general website building. It offers features that perfectly complement the needs of travel websites:

  • Destination Showcases: Create captivating destination pages with Elementor’s versatile widgets and layouts.
  • Interactive Maps: Embed maps to highlight locations, routes, or points of interest.
  • Stunning Galleries: Display breathtaking destination photos and travel experiences.
  • Customer Reviews: Build social proof by showcasing testimonials with dedicated widgets.
  • Booking Forms : Integrate booking forms seamlessly with customization options to match your website’s design.

With Elementor, designing a professional and engaging travel website becomes a truly enjoyable experience, empowering you to focus on sharing your passion for travel.

Designing Your Homepage for Success

Homepage structure: the key elements .

Your homepage is the digital doorway to your travel website. It’s where you capture visitors’ attention, introduce your brand, and guide them toward further exploration. Here’s a breakdown of essential elements to include:

  • Compelling Header and Navigation: The header is prime real estate. Include a clear logo, tagline if applicable, and an intuitive navigation menu, making it easy for visitors to find what they’re looking for.
  • Hero Section with Stunning Visuals: Make a powerful first impression with high-quality images or videos representing the essence of travel. Accompany this with a captivating headline, concise tagline, and a clear Call to Action (CTA) button (e.g., “Explore Destinations,” “Book Your Adventure”).
  • Destination Search Bar: Help visitors quickly find what they seek. Consider Elementor’s dynamic capabilities to create a search bar that pulls and displays relevant destination content as users type.
  • Featured Destinations or Travel Packages: Immediately showcase your top offers or popular destinations to pique interest. Consider image carousels, eye-catching grids, or short descriptions paired with alluring visuals.
  • Calls to Action: Clearly guide visitors towards the next step, whether it’s browsing destinations, reading your blog, or signing up for your newsletter.
  • Customer Testimonials or Social Proof: Build trust early on by displaying positive reviews from past travels or showcasing social media feeds with user-generated content.

Design Best Practices 

Keep these principles in mind when crafting your homepage:

  • Visual Hierarchy: Use size, color, and spacing to guide the eye toward the most important elements.
  • Mobile Responsiveness: Prioritize design that seamlessly adapts to various screen sizes, providing a smooth experience for all visitors.
  • Compelling Travel Content: Use short but descriptive text to evoke wanderlust and inspire action.
  • White Space: Let your design breathe, ensuring elements don’t feel cluttered.

Leveraging Elementor’s Power: Widgets, Templates, and Customization 

Elementor simplifies homepage design with a wealth of tools and resources:

Homepage Templates:  

Elementor offers a vast library of pre-designed homepage templates catering to various travel niches and styles. Choose a template that aligns with your vision and use it as a solid foundation, saving you precious time.

Dedicated Widgets:  

Elementor provides a diverse set of widgets tailored for your homepage. Here are some key ones:

  • Hero Section Widgets: Design customizable hero areas with images, videos, text, and buttons.
  • Destination Widgets: Create interactive destination grids, lists, or carousels for seamless browsing.
  • Call to Action Widgets: Craft eye-catching CTAs for various purposes like booking, subscribing, or exploration.
  • Testimonial Widgets: Showcase customer reviews in a variety of layouts.
  • Map Widgets: Integrate maps to highlight specific locations, routes, or points of interest.
  • Social Media Widgets: Display your social feeds to encourage engagement.

Customization Power:  

Elementor gives you full control over the appearance and functionality of these widgets.  Adjust these elements:

  • Colors and Typography: Match your website’s branding perfectly.
  • Spacing and Layout: Create the optimal visual flow for your homepage.
  • Animation and Effects: Add subtle interactions to boost engagement.
  • Responsive Controls: Fine-tune how your homepage looks on different devices.

Theme Builder:  

For advanced control, Elementor’s Theme Builder lets you design custom headers, footers, and templates that apply to your entire site, including the homepage. This ensures a cohesive look and feel throughout your website.

The Beauty of Elementor: Ease and Flexibility

The true magic of Elementor lies in its drag-and-drop interface. You can visually arrange widgets, see results instantly, and experiment with different layouts without any coding knowledge. This empowers you to iterate on your design until it perfectly conveys your travel brand’s personality.

Must-Have Pages for Your Travel Website

About us: building trust and connection .

Your “About Us” page is an opportunity to introduce yourself, your team, or your brand’s story. Here’s how to make it compelling:

  • Share Your Passion: Explain what inspires your love for travel and why you’re qualified to provide travel advice or services.
  • Highlight Expertise: Showcase any unique experiences, skills, or certifications that set you apart.
  • Be Authentic: Use a conversational tone that reflects your brand’s personality.
  • Include Visuals: Incorporate photos of yourself, your team, or destinations you’ve visited to add a personal touch.
  • Social Proof: Feature customer testimonials or brief case studies to enhance credibility.

Contact Us: Facilitating Smooth Communication

Provide multiple ways for visitors to reach you:

  • Contact Form: A simple form with fields for name, email, and message is essential. Consider Elementor’s Form Builder for creating custom forms that integrate with your CRM or email marketing tools.
  • Email Address: Clearly display your contact email and aim for timely responses.
  • Phone Number: Include a phone number for those who prefer to call directly, especially regarding urgent inquiries.
  • Map Embed: If you have a physical location, embed a map for easy directions.
  • Social Media Links: Prompt followership for further engagement.

Travel Blog: The Heart of Content Creation 

A well-maintained blog adds immense value to your travel website:

  • SEO Benefits: Fresh, high-quality blog content can boost your website’s visibility on search engines.
  • Audience Engagement: Share informative travel guides, inspiring stories, and insider tips to build a loyal following.
  • Establishes Authority: Demonstrate your expertise and build trust among your target audience.
  • Internal Linking Opportunities: Strategically link blog posts to related destination pages or offers, improving your website’s structure for both users and search engines.
  • Social Media Shareability: Compelling blog content encourages social sharing, expanding your reach.

Destination Pages: Inspiring Exploration

Your destination pages should transport visitors to the heart of a location, showcasing its unique charm and enticing them to visit. Consider including these elements:

  • Stunning Visuals: High-quality photos and videos are crucial. Feature landscapes, landmarks, accommodations, and local experiences.
  • Detailed Descriptions: Provide essential information about climate, best times to visit, historical background, major attractions, and popular activities. Craft descriptions that are both informative and evocative of the destination’s character.
  • Practical Travel Tips: Offer advice on transportation, local currency, visa requirements, cultural considerations, and recommended packing items.
  • Local Insights: Share off-the-beaten-path gems, authentic food recommendations, and insider knowledge to help visitors experience the destination like a local.
  • Customer Reviews and Testimonials: Include specific testimonials about the destination to build credibility.
  • Tour or Accommodation Options: If applicable, showcase tours you offer or list accommodations within the destination, providing links for further exploration or booking.
  • Maps and Directions: Embed relevant maps to help visitors visualize the destination and its surroundings.
  • Calls to Action: Encourage visitors to book a trip, read related blog posts, or sign up for your email list for future updates.

Elementor Tools for Destination Pages

Elementor simplifies the process of designing visually appealing and informative destination pages:

  • Pre-designed Templates: Choose from destination-specific templates for a headstart.
  • Image Gallery Widgets : Create beautiful galleries to showcase the destination’s best features.
  • Testimonial Widgets: Display testimonials and reviews strategically throughout the page.
  • Map Widgets: Integrate interactive maps, and allow visitors to explore nearby attractions using custom markers.

Booking and Reservations: Streamlining the Process

If you plan to allow direct bookings for tours, activities, accommodations, or flights, choosing the right booking system and integrating it seamlessly into your website is paramount. Here’s what to consider:

Industry-specific Solutions: Research booking systems designed specifically for the travel industry. These often include features like:

  • Real-time availability calendars.
  • Secure online payment processing.
  • Inventory management.
  • Customer booking management interfaces.

WordPress Integration: Look for booking systems that offer dedicated WordPress plugins or have well-documented integration methods compatible with Elementor.  Popular options include booking solutions that work well with WordPress and Elementor, but be sure to conduct thorough research before making your final selection.

User Experience: Prioritize a booking system that provides a smooth and intuitive experience for your visitors.  The booking process should be clear, quick, and mobile-friendly.

Customization: Choose a system that offers some level of customization to align with your website’s design and branding.

Payment Gateways: Ensuring Secure Transactions 

To process online payments, you’ll need to integrate with a payment gateway. Look for reliable gateways that:

  • Widely Accepted: Support major credit cards, debit cards, and potentially alternative payment methods like PayPal or digital wallets.
  • Security and PCI Compliance: Select a payment gateway offering robust security measures and adhering to Payment Card Industry Data Security Standards (PCI DSS) to protect sensitive customer data.
  • Fees and Transaction Costs: Consider the various fee structures associated with payment gateways and choose one with a transparent pricing model that suits your expected volume.

Elementor Integration

Elementor’s Form Builder offers flexibility for creating custom booking forms that can be integrated with your chosen booking system and payment gateway.

Optimizing for Search Engines (SEO) and User Experience

Seo basics: the key to online visibility .

Search Engine Optimization (SEO) is the practice of improving your website’s ranking in search results pages (SERPs) like Google or Bing.  With well-implemented SEO, potential travelers are more likely to discover your website when searching for destinations, travel advice, or experiences. Here’s an overview of the fundamentals:

  • Target Keywords:   Identify the terms people use to search for content that your travel website offers.  Consider location-specific keywords, activity-based keywords (e.g., “hiking trails in Colorado”), and question-based keywords (e.g., “best time to visit Bali”).
  • Content is King:   Consistently create high-quality, informative, and original content that aligns with your target keywords. This includes blog posts, destination pages, and detailed guides.
  • User Experience (UX): Design your website to be user-friendly, with fast loading times, clear navigation, and mobile responsiveness. Search engines favor websites that provide a positive visitor experience.

Keyword Research: Finding the Right Terms 

Keyword research forms the basis of your SEO strategy. Here are some helpful tools:

  • Google Keyword Planner: Discover keywords for your niche and estimate their search volume.
  • SEMrush, Ahrefs, or Similar Tools: These platforms provide comprehensive keyword research capabilities, including competitor analysis and search volume trends.
  • Answer the Public: This tool shows common questions people ask around certain topics, providing insights into long-tail keywords.

On-Page Optimization: Crafting Content that Search Engines Love 

On-page optimization refers to the techniques you implement directly on your website’s pages to improve their ranking in search results. Here’s how to do it:

Meta Titles and Meta Descriptions: These snippets appear in search results and help users understand your page’s content. Follow these guidelines:

  • Include your target keyword.
  • Write compelling descriptions that encourage clicks.
  • Stay within optimal character lengths (typically around 50-60 characters for titles and 150-160 characters for descriptions).

Header Tags (H1, H2, H3): Structure your content by using headings, with the H1 being the most important (usually the page title). Include relevant keywords in your headings while prioritizing a natural flow for the reader.

Image Optimization (Alt Text and File Name): Describe your images using informative alt text that includes keywords. Also, optimize file sizes to improve page load speed. Elementor Image Optimizer can help with this.

Internal Linking : Build a network of relevant internal links within your website. Link between relevant destination pages and blog posts, helping search engines understand the structure and hierarchy of your content.

Content Quality: Focus on creating unique, informative, and engaging content that fulfills the visitor’s search intent. Avoid thin or duplicate content.

Keyword Placement: Strategically incorporate your target keywords throughout your content, including in headings, the first paragraph, and image alt text. Avoid keyword stuffing, as it can hurt your rankings.

Elementor Tools for On-Page Optimization

Elementor offers some features to assist with on-page optimization:

  • SEO Fields: Easily set your meta title and meta description directly within the Elementor editor for each page.
  • Heading Widgets: Structure your content using H1, H2, H3, etc., with styling control.
  • Image Widget + Alt Text: Add images with detailed alt text descriptions.

Website Speed: Why Fast Loading Times Matter 

Website speed heavily influences both user experience and search engine rankings. Here’s why it’s crucial:

  • User Bounce Rate: Slow loading speeds lead to higher bounce rates – visitors abandoning your site out of frustration.
  • Search Engine Penalties: Search engines like Google prioritize fast websites in their rankings. Slow websites may need help to gain visibility.
  • Conversion Rates: Website speed directly impacts conversions. Faster websites often convert visitors into travelers more effectively.
  • Overall User Satisfaction: A snappy, responsive website creates a positive first impression and keeps visitors engaged with your content.

Optimizing for Speed: Key Techniques 

Let’s discuss some essential tactics for improving your website’s loading speed:

  • Performance-Focused Hosting: Choose a high-quality hosting provider optimized for speed, like Elementor hosting with its Google Cloud Platform foundation and Cloudflare Enterprise CDN.
  • Image Optimization: Compress images using tools like Elementor’s Image Optimizer without sacrificing quality. Properly size images to avoid them being larger than they need to be on the page.
  • Caching: Implement caching mechanisms (browser caching, server-side caching, object caching) to store frequently accessed data and reduce server load. Elementor Hosting offers various caching features to enhance speed.
  • Content Delivery Network (CDN): A CDN like Elementor Hosting’s Cloudflare Enterprise CDN distributes content across servers worldwide, decreasing load times for visitors from different locations.
  • Minimize HTTP Requests: Combine resources where possible (CSS and JavaScript files) to reduce the number of requests the browser needs to make.
  • Clean Code: Ensure your website is built with optimized code to minimize bloat.

User-Friendly Navigation: Guiding Your Visitors 

Intuitive navigation is like a well-marked path through the rich landscape of your website. Let’s discuss the best practices for designing a user-friendly menu system:

  • Clear and Concise: Menu labels should be descriptive and easy to understand. Use familiar terms like “Destinations,” “Blog,” “About Us,” and “Contact.”
  • Limited Options: Avoid overwhelming users with too many choices in your main navigation. Focus on the most important categories.
  • Hierarchical Structure: Organize subcategories within dropdown menus or mega menus to create a logical hierarchy for complex content.
  • Prominent Placement: Ensure your navigation menu is easily visible, typically at the top of the page (header) or as a persistent sidebar menu.
  • Mobile Responsiveness: Prioritize a navigation experience that adapts seamlessly to smaller screens, with features like hamburger menus and clear tap targets.
  • Search Functionality: Include a prominent search bar to help visitors quickly find specific content, especially on websites with extensive destinations or blog posts.
  • Breadcrumbs: Consider using Breadcrumbs, especially on pages with a deeper hierarchy, to help users understand their current location within the website and navigate back to previous levels with ease.

Elementor’s Navigation Tools

Elementor streamlines menu creation with:

  • Nav Menu Widget: Design custom navigation menus with drag-and-drop functionality and extensive styling options.
  • Mega Menus: Create expansive dropdown menus for navigation-rich websites to display a wide range of subcategories at once.
  • Responsive Controls: Fine-tune the appearance of your menus on different devices for optimal usability.

Marketing Your Travel Website

Social media:  building a community & sharing your passion.

Social media platforms offer a unique opportunity to connect with travel enthusiasts, showcase your brand’s personality, and inspire wanderlust.  Here’s how to harness their power:

Channel Selection: Focus on platforms where your target audience is most active. Popular choices for travel include:

  • Instagram: Ideal for sharing visually stunning photos and videos.
  • Facebook: Great for building community, sharing updates, and running targeted advertising campaigns.
  • Pinterest: Excellent for driving traffic with inspirational travel imagery and guides.
  • YouTube: Perfect for longer-form video content like destination tours and travel vlogs.

High-Quality Content:   Post a mix of:

  • Inspiring visuals (photos and videos) of destinations.
  • Travel tips and advice.
  • Behind-the-scenes glimpses of your brand.
  • User-generated content (reposting visitor photos and testimonials with permission).

Engage with Your Audience: Respond to comments, host contests, ask questions, and actively participate in conversations.

Hashtags:   Utilize relevant hashtags to increase the visibility of your posts (both general and location-specific).

Paid Social Media Advertising 

Social media ads allow you to target specific demographics,  interests (i.e., “adventure travel”), and even the locations where your ideal travelers are based.

  • Attention-grabbing visuals: Use compelling images or videos for your ad campaigns.
  • Persuasive Copy: Highlight unique selling points and include a clear Call to Action (CTA).
  • Targeted Ads: Use platform-specific targeting options to reach your ideal audience.

Email Marketing: Personalized Communication for Long-term Engagement 

Email marketing allows you to connect with your audience directly, delivering personalized messages tailored to their interests and stage in the travel planning process. Here’s why it’s important:

  • Direct Connection: Email marketing gives you a direct line of communication with people who have expressed interest in your website or brand.
  • Targeted Campaigns: Segment your email lists based on demographics, travel interests, or past interactions, enabling you to send highly relevant content.
  • Nurture Leads: Build relationships over time by providing value, positioning yourself as trusted experts, and ultimately encouraging bookings or return visits.
  • Promotions & Offers: Share exclusive deals, time-sensitive discounts, or loyalty programs to drive conversions.
  • Measurable Results: Track open rates, click-through rates, and conversions to get actionable insights and continuously improve your email campaigns.

Email Signup Forms (with Elementor) 

Strategic placement of signup forms is key for growing your email list:

  • Homepage Prominence: Include a highly visible form in your hero section or primary content area.
  • Blog Sidebar or Popups: Use unobtrusive sidebars or timed popups on your blog to capture readers’ attention. Elementor’s Popup Builder offers robust options for creating eye-catching signup forms.
  • Dedicated Landing Pages: Create targeted landing pages with enticing offers to collect email addresses.
  • Compelling Incentives: Offer valuable lead magnets like destination guides, travel checklists, or exclusive discounts to persuade visitors to subscribe.

Advertising: Reaching the Right Audience at the Right Time 

Targeted advertising allows you to promote your website in front of people who are most likely to be interested in your offerings.  Here’s a look at some effective platforms:

  • Search Engine Ads (e.g., Google Ads): Appear atop search results pages for specific keywords, ensuring you reach users with high intent.  Target terms like “budget flights to [destination]” or “best [destination] hiking trails.”
  • Social Media Ads (e.g., Facebook, Instagram, Pinterest): Utilize detailed targeting options based on demographics, interests, and behaviors. Leverage eye-catching visuals and persuasive copy for your ad campaigns.
  • Display Ads (e.g., Google Display Network): Showcase banner ads across a vast network of websites, often related to travel content or visited by people who have shown an interest in travel.
  • Retargeting Ads: Reach users who have already visited your website but haven’t made a booking. This serves as a reminder, bringing your brand and offerings back into their consideration.

Tips for Effective Travel Advertising

  • Compelling Ad Creative: Use eye-catching images, videos, and persuasive copywriting that highlights your unique selling points.
  • Targeted Audience: Define your ideal traveler and utilize platform-specific targeting options to reach them more precisely.
  • Clear Calls to Action: Guide users towards the desired action (booking, subscribing, visiting a specific destination page).
  • Track and Analyze: Utilize platform analytics to monitor your ad performance, identify areas for improvement, and optimize your campaigns over time.

Content Marketing: Value-Driven Strategies to Attract Travelers 

Content marketing involves creating and distributing valuable, informative content that aligns with your potential visitors’ interests and pain points. Here’s why it’s crucial for your travel website:

  • SEO Benefits: High-quality content helps improve search rankings for relevant keywords, attracting organic traffic over time.
  • Establishes Authority: Demonstrate your expertise by offering in-depth guides, expert tips, and local insights. This builds trust and positions you as a go-to resource.
  • Audience Engagement: Captivating content encourages social sharing and sparks conversations, expanding your reach and fostering community.
  • Supports Other Marketing Channels: Repurpose content for social media posts, email newsletters, and even ad campaigns.

Types of High-Value Content for Travel Websites

  • Blog Posts: Share travel guides, itineraries, local recommendations, packing tips, budget travel advice, cultural insights, and personal travel stories.
  • Destination Guides: Provide comprehensive information about specific locations, including attractions, accommodations, transportation, cultural tips, and hidden gems.
  • Listicles: Create engaging listicles such as “Top 10 Family-Friendly Destinations” or “Best Hikes in [Region].”
  • Infographics: Use infographics to illustrate travel data, packing lists, or itineraries in a visually appealing way.
  • Videos: Showcase destinations, create travel vlogs, or offer how-to tutorials for packing or navigating a new city.

Enhancing Your Website

Tips for high-quality, seo-friendly travel content .

  • Focus on a Specific Topic: Each piece of content should have a clear focus, addressing a single travel-related query or theme.
  • Keyword Research: Use the techniques discussed previously to identify relevant keywords for your content and naturally incorporate them throughout.
  • Answer User Queries: Understand the searcher’s intent and structure your content to provide clear and informative answers.
  • Compelling Writing: Craft engaging content with an authentic voice that resonates with your target audience.
  • Detailed and Informative: Provide in-depth information, practical tips, and unique insights rather than offering generic content.
  • Structure for Readability: Use headings (H2, H3), short paragraphs, bullet points, and images to break up your content and improve readability.
  • Unique Perspective: Share your own experiences, insider tips, or curated recommendations to differentiate your content and stand out in the competitive travel writing landscape.
  • Optimize for Featured Snippets: Consider structuring some sections of your content (like lists or FAQs) in a manner that can be pulled as featured snippets on search results pages, increasing visibility.

Travel Tips and Packing Lists: Essential Resources for Every Trip 

A dedicated section for travel tips and packing lists helps position your website as a comprehensive resource. Consider including

  • General Travel Tips: Cover topics such as booking flights and accommodations, planning a budget, staying safe and healthy while traveling , responsible tourism practices, and navigating cultural differences.
  • Destination-Specific Tips: Create guides tailored to unique destinations, addressing the best times to visit, local customs, transportation tips, budgeting, and must-try experiences.
  • Packing Lists: Provide customizable packing checklists for different types of trips (adventure travel, beach vacations, city breaks, backpacking, etc.)
  • Travel Gear Recommendations: If relevant, curate lists of your favorite travel gear, from backpacks and luggage to tech gadgets and comfort items.
  • Additional Resources: Link to external resources such as weather websites, currency converters, or vaccination information.

Benefits of Travel Tips and Packing Lists

  • Added Value for Visitors: Provide practical advice, helping travelers plan and prepare for their trips with ease.
  • SEO Opportunities: Target long-tail keywords like “packing list for [destination]” or “travel tips for [country].”
  • Build Trust: Establish yourself as a knowledgeable source of travel information.

Reviews and Testimonials: The Power of Social Proof 

In the travel industry, online reviews and testimonials wield immense influence over potential travelers’ decisions.  Here’s why they are crucial:

  • Build Trust: Positive reviews foster a sense of trust with potential travelers, easing their anxieties and making them more confident in choosing your travel experiences or services.
  • Influence Decisions: Travelers often consult reviews before making bookings. Compelling testimonials can be the tipping point for their decision.
  • Boost SEO: Integrate reviews directly on your website, adding fresh, keyword-rich content that can improve search engine rankings.
  • Gain Insights: Reviews offer valuable feedback, helping you identify areas for improvement and cater to your travelers’ needs even better.

Acquiring Customer Reviews 

Proactively encourage satisfied customers to leave reviews. Consider these strategies:

  • Post-Trip Emails: Send automated follow-up emails after a trip, requesting feedback and providing links to review platforms.
  • On-Site Prompts: Include subtle prompts on relevant website pages, encouraging customers to share their experiences.
  • Social Media: Ask customers to leave reviews on your social media pages.
  • Incentives: If appropriate, consider offering small incentives (discounts, loyalty points) for customers who write reviews.

Strategic Placement of Testimonials

Where you showcase testimonials on your website significantly affects their impact. Consider these key areas:

  • Homepage: Include a few impactful testimonials in a carousel or dedicated section, especially highlighting experiences relevant to your target audience.
  • Destination Pages: Incorporate testimonials specific to each destination, reinforcing its appeal.
  • Booking/Tour Pages: Displaying testimonials near booking forms or calls-to-action can provide that extra nudge for hesitant visitors.
  • “About Us” Page: Testimonials about your overall brand or company strengthen your credibility.
  • Dedicated Testimonials Page: Create a comprehensive page showcasing a larger collection of testimonials, allowing potential travelers to delve deeper into the experiences of others.

Effective Presentation with Elementor

Elementor simplifies the process of creating compelling testimonial displays:

  • Testimonial Widgets: Utilize dedicated Testimonial widgets for easy customization and seamless incorporation into various page designs.
  • Carousels or Sliders: Display testimonials in a rotating format to maximize visibility within limited space.
  • Ratings and Stars: Include star ratings alongside testimonials for an additional layer of social proof.
  • Customer Photos: If possible, feature real customer photos alongside their testimonials to increase authenticity.

Currency Converter and Language Translation: Welcoming Global Travelers 

Expanding your reach to a worldwide audience can significantly boost your travel website’s potential. Here’s how currency conversion and translation tools play an essential role:

Currency Converter

  • Convenience for Travelers: Allow visitors to easily understand pricing in their local currency, simplifying their decision-making process.
  • Ease of Comparison: Travelers can compare prices to make informed choices without navigating to external conversion websites.
  • Enhanced User Experience: Providing a seamless experience that avoids confusing visitors with unfamiliar currencies builds trust and credibility.

Language Translation Tools

  • Cater to a Global Audience: Reach a wider range of potential travelers by making your website accessible in multiple languages.
  • Inclusivity: Demonstrate a commitment to creating a welcoming and inclusive environment for all travelers, regardless of their native language.
  • Improved SEO: Multilingual websites can potentially improve search rankings in different regions, increasing your visibility globally.

Integration Options

  • Plugins and Widgets: Explore WordPress plugins and widgets that specialize in currency conversion and language translation. Popular options include Currency Converter and Translate WordPress with GTranslate.
  • External Services: Consider integrating with external translation services that offer advanced features and support for a wide range of languages.

Accessibility Features: Building an Inclusive Travel Website 

Web accessibility involves designing and developing websites that can be used by everyone, regardless of their abilities or limitations. Here’s why it’s crucial for travel websites:

  • Cater to a Wider Audience: Making your website accessible allows you to serve a broader market, including travelers with disabilities who represent a significant portion of the travel industry.
  • Improve User Experience for Everyone: Accessibility features often benefit all users. For example, clear headings and image descriptions enhance readability and navigation for everyone.
  • Legal Compliance: In some regions, website accessibility is mandated by law, such as the Americans with Disabilities Act (ADA).
  • Ethical Considerations: Building an inclusive website aligns with responsible and ethical business practices.

Key Accessibility Considerations for Travel Websites

  • Alternative Text (Alt Text): Describe all images using informative alt text, enabling screen readers to convey visual content to users with visual impairments.
  • Descriptive Heading Structure: Utilize clear headings (H1, H2, etc.) for easy navigation and content comprehension, especially for those using screen readers.
  • Color Contrast: Ensure sufficient contrast between text and background colors for better readability by those with visual impairments.
  • Keyboard Navigation: Ensure all website functionality is accessible using only a keyboard, which is crucial for users with motor disabilities.
  • Screen Reader Compatibility: Test your website with screen readers to optimize the experience for visually impaired users.

Staying Ahead in The Travel Industry

Tracking and analytics: understanding your web traffic.

To make informed website improvements, it’s essential to understand how visitors interact with your content. Here’s where analytics come into play:

Google Analytics (or Similar Tools):   Install an analytics tool on your website to gain insights into:

  • Traffic Sources: Learn where your visitors are coming from (search engines, social media, referrals, etc.).
  • Popular Pages: Identify the content that resonates the most with your audience.
  • Bounce Rates: Understand which pages might be causing visitors to leave prematurely.
  • Visitor Demographics and Interests: Gather data to tailor your content and offerings further.

Conversion Tracking:   If you have bookings or subscriptions, track which pages and campaigns lead to the most conversions.

Continuous Improvement: Adapting to Visitor Needs 

Use the insights from analytics to guide your website optimization:

  • A/B Testing: Experiment with different versions of pages or design elements (e.g., CTA button placement) to see what performs best.
  • Cater to Emerging Trends: Analyze your website traffic to spot changing interests or preferences among travelers and adjust your content strategy accordingly.
  • User Feedback: Actively solicit feedback through surveys, polls, or direct contact forms to gather valuable insights and address pain points.

Website Security: Protecting Your Site and Traveler Data 

Travel websites often handle sensitive traveler information such as names, contact details, and payment information. Ensuring robust security is essential for safeguarding this data and maintaining customer trust.  Let’s discuss some vital measures:

  • Strong Passwords and Authentication:   Enforce strong password policies for both your website’s administrative area and any user accounts you might have. Consider implementing Two-Factor Authentication (2FA) for an additional layer of security.
  • Regular Updates: Keep your WordPress installation, themes, plugins, and hosting environment updated with the latest security patches. Outdated software is a prime target for hackers.
  • SSL Certificate: Install an SSL (Secure Sockets Layer) certificate to encrypt data transmission between your website and visitors’ browsers. Look for the “https://” prefix in your website URL and a padlock icon in the address bar.
  • Security Plugins:   Utilize WordPress security plugins for added protection. These plugins offer features like firewall protection, malware scanning, and intrusion detection.
  • Elementor Hosting Security Features: Take advantage of the built-in security measures provided by Elementor Hosting, including frequent site backups, malware protection, and Cloudflare security services.

Building a successful travel website involves more than just beautiful visuals and tempting destinations. Throughout this guide, we’ve explored the key considerations for success:

  • Strategic Niche and Audience: Find your unique focus within the travel space and tailor your content to the ideal traveler you wish to serve.
  • High-Quality Content and SEO: Create informative content that aligns with what searchers are looking for, and optimize it to rank well in search results.
  • Excellent User Experience: Prioritize a website that’s fast, mobile-friendly, easy to navigate, and brimming with valuable features.
  • Social Media Presence: Connect with potential travelers on social platforms, sharing inspiring content and building a thriving community.
  • The Power of Elementor: Elevate your web design with Elementor’s intuitive tools, enabling you to create visually stunning and functional pages effortlessly.

Creating a thriving travel website takes dedication and a willingness to adapt to an ever-evolving landscape. Embrace experimentation, learn from your audience, and continue refining your strategy over time.  Remember, the journey is an adventure in itself!

How To Write the Best About Us Page (With 50+ Examples & A Free Template)

Ben Sailer

  • What separates quality About pages from ones that are uninspired.
  • Tons of real-life examples.
  • A step-by-step process for writing a page of your own.

How to Write the Best About Us Page With 50 Examples and a Free Template via @CoSchedule

Download Your Free About Us Page Template

What is an about us page.

  • Useful pieces of your site.
  • Essential pages for establishing who you are and what you’re about.
  • Worth spending time on to get right.

List of 5 Elements of an Effective About Us Page

Where Should These Pages Be Located?

About us pages can typically be found in the footer of a web page

Why Are These Pages Important?

The quote "No other company shares your specific reason for being in business."

Tarte Cosmetics

Tarte about us page regarding the ingredients in their products

Morning Brew

Morning brew about us page regarding their key principles

Penguin Random House

Penguin Random House about us page layout and design

45 More Real-Life Examples of the Best About Us Pages Around

  • The New York Times
  • Capital One
  • CoSchedule (hey, that’s us!)
  • Knock Knock
  • Museum of Modern Art
  • Electronic Arts
  • New York and Company

Step 1: Figure Out Everything Your Page Will Include

  • Which sections will your page require? Some common pieces include your mission statement, a brief company description, corporate history, and core values.
  • Who might you need to talk to for more information? Track down subject matter experts and anyone with a long tenure at your company who might be able to help fill in the information you’ll need. Set up some meeting times on your company calendar.
  • How will you create graphics? If you have a design team, this question is answered for you. If you’re on your own, you may need to figure out what you can do on your own.

Step 2: Start With Your Mission Statement

Example of an About Us page from Tom's

Step 3: Explain What You Do and Offer in More Detail

  • What exactly do you sell?
  • How do your values and mission contribute to better-quality products?
  • How does that impact your customer’s day-to-day life using your stuff?

Quote saying "Even though your 'about us' page is about you, it's more about why people should buy from you."

  • Instead of talking about selling products, talk about the solutions those products solve.
  • Instead of focusing on your company, focus on how you help your customers.

Step 4: Map Out Your Company History

Example of a company history page from Marshall

  • Figure out your company’s key historical milestones. Set up interviews with internal stakeholders who might be able to help (CMOs, founders, and executives may be good contacts).
  • Create an outline. Open up a doc and list them in chronological order.
  • Write a quick blurb for each one. If you’ll be creating a company history graphic, keep each point punchy to keep the visual flow moving.
  • Timeline.js : Free and open-source tool for building interactive timelines.
  • Piktochart : This freemium infographic design tool can be used to create timelines.
  • Canva : Similar to Piktochart. Easy to use and offers tons of flexibility.

List of 4 steps on How to Create a Company Timeline

Step 5: Incorporate Your Values

CoSchedule values

Step 6: Include Visual Elements

  • Company photos.
  • Designed graphics.
  • Slide decks.

Giphy about us page

Step 7: Tell Them What’s Next

  • Follow your social media accounts
  • Subscribe to your email list
  • Check out your products
  • Submit a job application to your company
  • Visit your blog

Tumblr about us page

December 19, 2022

Ben Sailer has over 14 years of experience in the field of marketing. He is considered an expert in inbound marketing through his incredible skills with copywriting, SEO, content strategy, and project management. Ben is currently an Inbound Marketing Director at Automattic, working to grow as the top managed hosting solution for WordPress websites. WordPress is one of the most powerful website creation tools in the industry. In this role, he looks to attract customers with content designed to attract qualified leads. Ben plays a critical role in driving the growth and success of a company by attracting and engaging customers through relevant and helpful content and interactions. Ben works closely with senior management to align the inbound marketing efforts with the overall business objectives. He continuously measures the effectiveness of marketing campaigns to improve them. He is also involved in managing budgets and mentoring the inbound marketing team.

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20 best about us pages for your inspiration

  • Jenna Romano
  • 12 min read

Get started by: Creating a website → | Getting a domain →

best about us pages

First impressions are everything, especially when you decide to create your own website . The first thing potential customers will want when they visit your site is to understand who you are, what you do, and why you do it. A compelling About Us page is the best way to communicate this information and has the potential to turn website visitors into loyal customers.

The best About Us pages are informative, stylish and distinguish you from your competitors (especially when working on corporate websites ). When adding an About Us page to your website, you’ll want to include important aspects of your business’s story, such as when, why and how it started, its mission, and the overall approach to your work. Your page should also reflect your brand’s style, by employing a tone of voice and web design that are unique to its identity.

While portraying the entire story of your brand on just one page is a challenging task, it’s a worthwhile investment. That’s why we’ve compiled a list of the best About Us pages created by Wix users to inspire you when deciding how to make your website . Use these examples to guide you while creating an About Us page that is as outstanding and professional as you are. If you feel like you're ready to create your About Us page, you can start creating with a one page website builder .

20 best about us page examples

Shiyuan Ye | Graphic Designer

Heroines | Support for women

Payton Pitts | Photographer

Bodyrock Bootcamp | Personal training

Iqoniq Creative | Creative media managers

Helena Kruger | Fashion illustrator

The Diigitals | Modeling agency

Nurturing Nature Cards | Handcrafted greeting cards

Bon Puf | Cotton candy vender

Dartmouth Business Review | Business innovation journal

K. Sparks | Musician

Ducknology | Affordable jewelry brand

Oui Ooi | Gourmet bakery

Citizen Magazine | London based cultural magazine

Michaella Twersky | Product designer

Kanyegg | Art direction

Bracadale Books | Book binders

Toks Visoks | Bag designer

Rose van der Ende | Graphic design and branding

Somni | Nutritionist

01. Shiyuan Ye | Graphic designer

On Shiyuan Ye’s attractive About page, the Chinese-born graphic designer’s talents are pronounced. Her portrait is professional and adds a personal touch. What really grabs our attention to her graphic design website is that it’s embellished with a groovy animated graphic and a color palette that is bright, but not overpowering.

Shiyuan’s text is concise, giving the audience important details like her education, specialization and interests. A link to her social media profiles, such as Instagram and LinkedIn, give visitors the option of receiving more information about the artist.

About Us page example by Shiyuan Ye

02. Heroines | Support for women

Heroines is a platform which benefits diverse groups of women by hosting supportive events. The About Us page successfully captures the spirit of the organization, beginning with a heartwarming text about its mission and photographs of empowered women who represent their community.

The website color scheme is gentle, combining purples and pinks that channel positive female vibes. Parallax scrolling helps to engage visitors even more, allowing the areas of color and photographs to shift throughout the page as they browse.

By confidently placing calls-to-action on the About Us page—a sweet “Donate” button on the right hand side, and a slider at the bottom of the page—visitors are invited to become members of the organization.

About us page example by Heroines

03. Payton Pitts | Photographer

Photographer Payton Pitts has a distinct personal style that expresses itself through her About page. Her colloquial language is lively and approachable, important qualities that people take into account when hiring a professional photographer.

Payton’s charming content allows audiences to connect with her: the section of fun facts about herself is a fantastic touch and her personable nature is underscored by genial photographs throughout the page.

The use of parallax scrolling enables Payton to incorporate many elements onto one page without it looking too busy. And should a visitor to the page want more information about the photographer, they can click on her social media account profiles, or follow the subtle link to her testimonials section.

About us page example by Payton Pitts

04. Bodyrock Bootcamp | Personal training

Bodyrock Bootcamp fits plenty of useful details onto one page, from informative video clips to a “Meet Our Trainers” section. Their About Us page has an upbeat language and eye-popping visual quality that sets the tone for the gym’s personal training philosophy, method and mission.

Since committing to a personal training program is a big step for many people, it’s a savvy business move on Bodyrock Bootcamp’s part to post various special offers throughout their About Us page. Deals like lower prices for new members and a free trial one-on-one session might be the perfect way to get workout sceptics into the gym for the first time (after all, getting off the couch is half of the work!).

Rocking more than just awesome bodies, the team at Bodyrock Bootcamp has an About Us page that is as effective as we expect their personal training program to be.

About us page example by Bodyrock Bootcamp

05. Iqoniq Creative | Creative media managers

Iqoniq Creative's About Us page represents the entrepreneurial essence of our generation. The creative media group emphasizes clean visual elements that highlight their professional goals. A succinct text tells us about the company’s work, using a tone that tells us they’re the perfect match for clients who like hard work and have big goals, no matter their location.

Providing a partial client list on their About page is a nice move because it allows Iqoniq Creative to develop a sense of trust with their visitors. A slideshow of testimonials strengthens this credibility.

About Us page example by Iconiq Creative.

06. Helena Kruger | Fashion illustrator

Helena Kruger is a fashion illustrator and designer from Stockholm whose About page, in line with her personal branding, is smart and refined. The page’s clean black and white aesthetic allows us to focus on the text, which communicates who Helena is and what inspires her artistically.

An image of Helena painting in her studio gives visitors a glimpse into her professional process. Although this About page is made in a pretty minimalistic style, there is a lot of important information posted here: a link to Helena’s blog, a list of clients, a link to her online store and a relevant Contact Us page.

Create your own blog with our blog maker .

About us page example by Helena Kruger

07. The Diigitals | Modeling agency

Contemporary, chic and fashionable to a tee - The Diigitals modeling agency’s About Us page really stands out (and not because it's over six feet tall). It includes every element you’d expect a modeling agency to have on its About page, but since it's the first all digital modeling agency in the world, The Diigitals’ has some voguish technological twists.

Using a font with a futuristic feel to tell the agency’s story coincides well with their unique digital concept. It’s also a nice juxtaposition to the clean sans serif typography used for headings.

The best feature on this page? Visitors can scroll through an attractive timeline that tells the story of The Diigitals’ development. This makes for an engaging experience that breaks up the text in a distinctive way.

About us page example by The Diigitals

08. Nurturing Nature Cards | Handcrafted greeting cards

Nurturing Nature Cards instils the act of recycling by selling locally made plantable greeting cards. This About page is as endearing as the concept itself.

The brand’s creator Leah adds a short story about how she came up with the concepts, including a thoughtful fact about the amount of waste produced by unused greeting cards in Australia (where Nurturing Nature Cards is based). Made with Wix’s Videobox feature , an accompanying video of a card blooming in a pot of soil captures the essence of the brand, while demonstrating their actual product.

Pro tip: not all About Us pages have to be separated from the homepage. Instead of using a dedicated About page, Nurturing Nature Cards places all the necessary information directly on the homepage of their artist website , using an anchor menu to ensure convenient navigation.

About us page example by Nuturing Nature Cards

09. Bon Puf | Cotton candy vender

Bon Puf is an artisanal cotton candy company whose About Us page greets us in the sweetest way, thanks to the friendly welcome from their owner at the top of the page (“Hi! I’m Cloë!”).

Using pastel colors and soft shapes, Chloe reminds us of the delightful taste of cotton candy. She uses the majority of her About page to write about the unfolding of Bon Puf and her experience as an entrepreneur.

Photographs and links to recent projects along the side of the page create a dynamic experience for the viewer, while embedded YouTube videos give us the opportunity to encounter more of Bon Puf’s charm.

About us page example by Bon Puf

10. Dartmouth Business Review | Business innovation journal

The brand behind this About Us page clearly means business. The Dartmouth Business Review succeeds by using a clean website layout that’s formal and well-structured.

A stock image of a professional on his laptop perfectly sets the mood for visitors to the site and compliments Dartmouth’s signature colors. The text is short, with a consistent use of business-oriented language throughout.

All in all this About Us page exemplifies a unity with the qualities of the online publication, which aims to inspire innovation and act as a space to share new business ideas.

About us page example by Dartmouth Business Review

11. K. Sparks | Musician

Poetic and professional, the About page for recording artist K. Sparks perfectly exhibits the pensive character of the New York based hip-hop artist. Creating a nice contrast to the site’s colorful homepage design , K.Sparks switches to a black and white theme for his About page.

K. Sparks has a lot to say about his hip-hop philosophy and the movements that have inspired him throughout his career. Although it contains more text than other About Us page examples, his story is broken up nicely with harmonious images and quotes from the artist.

A menu of actionable items on the left side of the page invites visitors to check out K. Spark’s social media channels. A contact form that slides onto the screen is a smart way for him to collect visitors’ information, without being pushy.

About us page example by K.Sparks

12. Ducknology | Affordable jewelry brand

Ducknology is a perfect online shop for accessory lovers who are tired of overpaying. Their pursuit of affordable jewelry is evident the moment we open their About page and read the slogan “we just love beautiful cheap things.”

Visitors to the page will spend minimal time trying to understand the objective of this brand before they start browsing through the Ducknology shop. Their About Us story tells us what’s on their mind using a succinct text and a large font that makes it easily readable. Featuring a couple of unique graphics further personifies their idiosyncratic and quirky style.

About us page example by Ducknology

13. Oui Ooi | Gourmet bakery

Oui Ooi’s About Us page places an emphasis on the connection between food, emotion and memory. The page makes great use of typographical hierarchy. A combination of sans serif and script fonts allows our eye to move across the page with interest and ease, and varying font sizes serve to make some parts of the text more striking than others.

This page is another great example of how you can break up your textual content with a photograph. In this case, a mouthwatering image of a fruity dessert in the works adds a nice splash of color to the page.

The large website footer on Oui Ooi’s About Us page is all about helping the visitor find more information. It is highly organized and includes all of the relevant information for getting in touch with the company or following them on social media.

About us page example by Oui Ooi

14. Citizen Magazine | London based cultural magazine

Citizen Magazine is a quarterly online publication dedicated to culture and news in London. The About page has a clean layout that in many ways resembles a classic newspaper, but the bright background color and large typography keep it trendy for its young target audience.

Urging citizens of London to pay attention to a broad spectrum of topics, the magazine states its mission using a powerful and educated tone. A website menu with pertinent external links is placed strategically at the bottom of the page, but set to the side so as not to distract from the main content.

About us page example by Citizen Magazine

15. Michaella Twersky | Product designer

While the black and white color scheme adds a dash of simplicity, there’s nothing typical about Michaella Twersky’s About page. Featuring her illustrations throughout the page and using a staggered layout, Michaella’s About page gives us an instant glimpse into the New York based designer’s creative talents.

A balance of communicative imagery and short texts make this page fun to browse through and equally informative. There’s also a multilingual option , which helps visitors from other countries to get to know her (a wise move when working in a culturally diverse city like New York).

All in all, the page manages to capture two sides of Michaella: the professional designer and the original creative. Plus, have a look at that adorable footer that is featured on every page of her UX portfolio!

About us page example by Michaella Twersky

16. Kanyegg | Art direction

Kanyegg is a legendary passion project by art director Danielle Evans which explores Kanye West as a pop cultural icon, while playing around with the symbol of an egg. Danielle uses this hot topic as the impetus to put her creative skill in the spotlight.

The use of a lightbox makes Danielle’s About section easily accessible for website visitors.

Reflecting the same neutral tones used in Kanye’s clothing line, the About page for Kanyegg is in line with the color scheme Danielle uses throughout the rest of the site. Visitors will appreciate the short explanation of her project, the designer's badass portrait and the opportunity to click through to one of the best portfolio websites .

about us page example by Kanyegg

17. Bracadale Books | Book binders

The About Us section for Bracadale Books is undemanding, communicating to its audiences in a straightforward manner. A classic color scheme is a strong choice here, as it accentuates the traditional nature of the bookbinding business. Photographs of the owner working on the conservation of a book is a really nice addition.

Here we can see once again how useful a footer can be on an About page. Bracadale Books manages to fit a lot of information on theirs, including a newsletter sign up, links to the rest of their website’s menu, contact information and the location of their store.

About us page example by Bracadale Books

18. Toks Visoks | Bag designer

The star of Toks Visoks’ About page is the passionate story of founder and designer Akvilina. Her “True Story” relates her zest for design with the creation of an accessory line of her own.

Some of the best About Us pages feature business owners who are in love with what they do, and Akvilina’s smiling portrait is just that. Toks Visoks’ About Us page also makes use of the live chat box feature, so visitors who want more information can easily reach out and receive an immediate response. This type of instant messaging can help the brand build a more personal relationship with their customers.

About us page example by Toks Visoks

19. Rose van der Ende | Graphic design and branding

One of the best website designs can be seen in this elegant site where Rose van der Ende lays out her design and branding services in a way that’s consistent with her style. The flawless organization of her About page reassures visitors that they can trust her professional services.

Opting for a variety of text box sizes and colors, Rose is able to distinguish two important pieces of information in her About section: professional services offered and her bio. Another nice feature is the way she’s embedded her Instagram page to add some nice visuals that go along with the text.

About us page example by Rose van der Ende

20. Somni | Nutritionist

Somni is a nutrition and lifestyle counseling service targeting people who work during night shifts and want to improve their diet after hours. Somni’s color scheme is made up of relaxing night shades accentuating the late night focus of the nutrition program.

Crafting a trustworthy feel is one of the most important About Us page tips —and Somni has got it just right. The About section features a photograph of Somni’s founder Kristen holding a basket of healthy vegetables in her kitchen, plus a list of her credentials. In sync with some of the best About Us pages we’ve seen so far, knowing more about Kristen’s experience and seeing an image of the owner “at work” helps promote a sense of trust in the brand.

Last but not least, the “Let’s Connect” button is a great CTA, urging customers to take the next step in a friendly and approachable way.

About us page example by Somni

The components of a successful about us page

A great about us page doesn't just tell people who you are, it connects with them. It builds trust, inspires interest and leaves a lasting impression. Here are the key components that make it shine both in terms of its design and content on the page.

Tell your story

Go beyond the facts: Share your origin story, your defining moments and the values that drive you. Make it personal and relatable.

Highlight your passion: What excites you about what you do? Let your enthusiasm shine through and show how it translates into your work.

Connect with your audience: Find common ground with your readers. Explain how your mission or products fit into their lives and address their needs.

Introduce your team

Show real faces and personalities: Go beyond names and titles. Share snippets about their passions, expertise and what makes them unique.

Showcase diversity: If your team reflects the richness of your audience, celebrate it. It fosters a sense of connection and inclusivity.

Humanize your brand: Let your team be the face of your company, creating a more approachable and relatable image.

Highlight your impact

Don't just tell, show: Use testimonials, case studies or real-life stories to showcase the positive impact you've made.

Focus on the human element: Show how your work has affected people's lives, not just statistics.

Inspire action: Conclude with a call to action that encourages visitors to engage with your mission or purchase your products.

Design for engagement

Keep it visually appealing: Use high-quality images, videos and a clean layout that makes the page easy to read and navigate.

Break up the text: Use bullet points, quotes and visuals to keep the reading experience engaging.

Make it mobile-friendly: Ensure your page adapts seamlessly to different screen sizes for optimal browsing on any device.

Why do I need an about us page?

An about us page is crucial for establishing trust and connection with your audience. It provides visitors insight into your brand's story, mission and values, helping to humanize your business. This page can highlight your team, expertise and achievements, fostering a personal connection with potential customers. Transparency and authenticity on your about us page contribute to a positive brand image, making visitors more likely to engage, trust and choose your products or services. It's an opportunity to differentiate your brand and leave a lasting impression, emphasizing the people and principles behind your business.

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20 Example Travel Websites That Will Get You Moving

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Pack your bags. We’re going on vacation!

That’s exactly what an effective travel website should make you feel. It should activate the travel bug with vibrant imagery and vivid copy.

And while photos can do a lot of the work in inspiring visitors, a travel site can’t accomplish its purpose without great web design.

Web design plays a major role in visitors’ first impressions of a business. In fact, in one study, when participants were asked why they distrusted a website, 94% of the comments were about design.

For a travel site, this means that design can be the determining factor in whether a visitor trusts recommendations and information.

And considering the significant investments that go into planning a trip, trust is essential.

It can make or break a traveler’s decision to take a certain tour, stay at a certain hotel, or even visit a city or country altogether.

Plus, beyond serving as a trustworthy source of inspiration, a travel site also needs to give would-be travelers all the information they need to arrange their travel plans.

Once a visitor is convinced that they need to see the sights in the photos for themselves, it should be easy for them to plan their trip.

This means that the site needs to have straightforward travel information, helpful logistical details, and tips that will help visitors simplify the travel process.

Not all travel sites tick all of these boxes, but the ones that do stand out from all the rest.

So whether you’re considering launching a new travel site, or you’re ready to improve an existing one, you want to make sure you leave no stone unturned.

That’s why in this post, I’ll cover the essential elements your site needs to include, then go over 20 examples of travel sites you can use to inspire your own design .

What should a travel website include?

There are tons of different types of sites that fall under the travel site umbrella.

The design elements you need depend on the type of site you’re running.

An official tourism site for a city will have different goals from those of a travel blogger or tour company.

So as you read through this post, keep in mind that not all of the recommendations will apply to your site.

But in general, the ideal travel website should include a mix of the following:

  • High-quality photography
  • A brief summary of the area, with highlights of important places
  • Hotel recommendations with web links to hotel and booking sites
  • Information about recreation and outdoor activities
  • Guides to arts and culture, including museums, theaters, and other attractions
  • Packing tips
  • Maps and guides
  • Public transport information
  • Airport information
  • Relevant tips on language and local dialect

Of course, your site likely won’t need to include all of the elements on this list. Tailor it to your needs.

And there’s tons of example travel sites that we can use for inspiration. Let’s get started.

1. Telluride, Colorado

The first site on our list is the official tourism guide to the city of Telluride, Colorado.

tourism website about us page

Right from the start, a prominent image gallery does a lot of the selling on the website for Telluride.

By making the images so large, the site makes sure the first thing you see is a beautiful landscape.

This is an example of a site that relies less on copy. Instead of a detail-heavy approach, the design focuses more on the picturesque views and various activities in action.

Once a visitor is drawn in by the photos, they can opt to click on the main call to action, “Plan Your Spring Trip” for more information.

From there, visitors can read about the various activities they can do in the city, then purchase any necessary tickets, passes, or equipment rentals.

This approach works, because it combines attention-grabbing imagery with a clear call to action.

Many Internet users have short attention spans, so it’s important to give them the opportunity to take action as soon as possible. Don’t make them think, wait, or read too much copy before giving them the opportunity to convert.

2. Visit Brasil

Visit Brasil is the country’s official tourism site.

tourism website about us page

On the surface, you might think that arranging this site would be a simple process.

After all, how difficult could it be to persuade visitors to check out beautiful beaches and hikes through the Amazon?

But considering that Brazil is a huge country, making up almost half of the continent of South America, the site has a lot of information to cover.

It does this by dividing the various regions into different “Experiences.”

tourism website about us page

By breaking the country into smaller, more manageable areas, the site aims to create a virtual travel experience that allows the user to explore the sights of Brazil right from their computer.

This can help visitors decide where they want to go within this massive country. If they’re looking for a relaxed beach trip, for example, they’ll have very different options from travelers looking for hiking trips or adventure tours.

Then, once a visitor has selected a destination, the breakdowns on the site will give them an accurate idea of what they can hope to see within the span of their trip.

3. On the Grid

Unlike the previous two examples, which centered on one city and one country, On the Grid is a travel blog spanning many countries and continents.

tourism website about us page

As a result, the site requires a very different type of organization.

Instead of letting visitors jump right into information about hotels and activities, the main navigation bar is organized by region.

Then, the homepage features an alphabetical list of city guides, from Aberdeen to Zurich.

[tweet_box design=”default”]This level of organization makes it easy for users to access information, whether they’re looking for a guide to a specific city or simply browsing for trip inspiration.[/tweet_box]

4. Cookiesound

Cookiesound is another travel blog that focuses on sharing personal stories from a mother-daughter photographer team.

tourism website about us page

The pair has made a name for themselves taking photos around the world, and they’ve created a nice compilation of their journeys.

And while the photos are likely what initially draw readers in, what sets this site apart from others is the personal perspective. You can tell that this site was made out of a passion for traveling.

So if you’re running a travel blog, it’s important to remember that photos can’t do all the work for you in building an audience and establishing a loyal reader base.

Make sure to spend just as much time creating interesting, well-written content for your site, and you’ll be much more effective in reaching your site’s goals.

5. Toucan Cafe & Tours

Toucan Cafe is a Medellin coffee shop that also runs tours and language exchanges.

tourism website about us page

Their site is exceptionally comprehensive. It features different types of tours and details about the cafe, as well as general tourist information for visitors to the city.

Best of all, everything is easily accessible from the big menu bar. Given that the site is designed to provide information about very distinct categories, it’s essential that visitors can immediately find what they’re looking for.

After all, if a user were to arrive looking for details on a walking tour, but think they’d mistakenly come to the website of a random coffee shop, Toucan would quickly lose a potential customer.

But this straightforward navigation setup eliminates that issue and makes it easy for users to access the information they need.

Plus, it’s worth noting that all of the content on the site is available in Spanish and English.

While some of the company’s customers might be traveling within Colombia, they’ve clearly determined that many of their tour attendees come from English-speaking countries.

By making all of their information available in English, Toucan expands their audience and makes sure they don’t miss out on potential customers because of a language barrier.

6. Wheeling, West Virginia

As you may have guessed, this is the official tourism site for the city of Wheeling, West Virginia.

tourism website about us page

The site features a series of high-quality images on its homepage that highlight the various activities available to visitors within the city.

From there, the page is divided into sections that cover hotels, restaurants, recreation, and other activities.

If this doesn’t sound like a novel approach, that’s because it isn’t.

But the site makes it easy for visitors to see why they should visit the city, as well as access all of the information they need to plan their trip.

In this case, simplicity works.

[tweet_box design=”default”]As you plan your site, remember not to get caught up in flashy design elements.[/tweet_box]

While a unique site can help you stand out, your priority should be to create a user-friendly experience that enables visitors to plan their next trip.

7. Utah, Life Elevated

Life Elevated is the tourism site for the state of Utah.

tourism website about us page

Much like many of the sites on this list, the homepage features large, compelling images of scenic destinations.

Then, users can click the featured call to action to learn more about the location in the photo.

This combination is extremely effective. The image elicits an emotional response, and the action-oriented text encourages visitors to put that excitement towards their own adventure.

But if you choose to take a similar approach, then pay attention to the size and quality of your images.

First, make sure that if you feature an image on your homepage, it’s high in quality. Grainy, low-quality photos won’t do you any favors in conveying the beauty of a location.

Then, always optimize your file sizes. Many site owners make the mistake of including massive image files on their homepages.

While these might look great, they can drastically slow down page load times.

And considering the impact that page speed has on page views, customer satisfaction, and conversion rates, it’s not something you can afford to damage.

So as you incorporate photos into your site, and especially onto your homepage, pay attention to file size. Your files should be large enough to produce high-quality detail, but not so big that they slow down your site.

As a general rule of thumb, your images should be 100KB or less .

After all, beautiful photos won’t do you any favors if no one sticks around long enough for them to load.

Crop your images to the necessary size and compress them before uploading, and they’ll be much more helpful in moving you towards your site’s goals.

8. Travel Oregon

One of the most creative sites on this list is Travel Oregon .

tourism website about us page

Like many of the other examples on this page, it’s designed to attract visitors to the state.

But unlike any of the others, it presents the various regions and attractions with a video game-inspired design.

The homepage begins by explaining that “Oregon is magic,” then encourages visitors to learn more about the state with choose-your-own-adventure style calls to action like, “Wander into the forest,” “Visit the Rose City,” and “See the magic Coast.”

tourism website about us page

From there, each of these calls to action directs users to more information (and real photos) of their selected region.

This kind of spin on website design isn’t for everyone. But for the fun, laid-back feeling Oregon is aiming to convey on their site, it’s perfect.

It’s also a fantastic reminder that travel sites can be as unique as the destinations they promote.

While there are a few basic elements you’ll need to include, feel free to get creative with the way you arrange them and present information.

9. Visit Australia

Although Australia’s official website includes plenty of eye-catching photos for visitors to check out, it also takes things a step further by heavily incorporating video into the mix.

tourism website about us page

Like many travel sites, it’s designed to encourage visitors to learn more about specific regions of the country, so they can determine which is best-suited to what they’re looking for in a trip.

And in addition to high-quality photos and compelling descriptions of each, the site also offers 360º videos. These give a more in-depth look than even the most high-quality photos could, so visitors can choose a vacation spot and explore it from the comfort of their home.

Interactive elements are becoming increasingly popular in web design for many industries. But in many cases, it feels like they only exist for the sake of checking “interactive” off on an arbitrary list of design elements.

So if you choose to include interactives, it’s important that they serve a clear purpose and don’t come off as gimmicky.

In this case, Visit Australia’s 360º videos are a fun, engaging addition to the site. They’re a special way to highlight different locations throughout the country, and add value to the overall site experience.

10. Live Africa

As a tourism site for an entire continent, Live Africa has an extremely large job.

tourism website about us page

But their site’s design does an excellent job of showing the exact feeling and experience they want to convey.

Live Africa encapsulates the essence of the African safari that the site heavily promotes, down to the textures and colors used throughout each page.

Plus, the striking videos of majestic animals roaming in the wild show the reader what they can witness when they plan their trip to Africa using the resources on the site.

Optimize for travel bookings

11. African Budget Safaris

African Budget Safaris has a similar goal to the previous example on this list but takes a slightly different approach with their design.

tourism website about us page

Right from the start, the site keeps things direct and to the point.

There are no frills here — just all the information a visitor needs to plan their African safari adventure.

But the most important detail here is that visitors can instantly tell that this site will help them find inexpensive trips.

Of course, the name itself implies that the company’s goal is to provide affordable safari trips.

But by highlighting details on budget-friendly, quality tours, and including information about discounts right in their header, the site makes it clear that providing value is a priority.

This is an important piece of information to convey, and the site does it extremely well.

After all, effectively communicating content is one of the most important functions of any website. You can have the most beautiful photos and visually appealing design in the world, but if readers have trouble finding key information, they won’t become customers.

Make your site’s value crystal clear. Your homepage should be optimized for not only conversions but also user-friendliness — and that means making sure that visitors can tell exactly what to expect from you.

12. Mount Kilimanjaro Guide

Unlike many of examples listed in this post, Mount Kilimanjaro Guide takes an information-based approach on their homepage.

tourism website about us page

This is a great way for the site to make a memorable impression on visitors.

There are a ton of sites out there with information on Mount Kilimanjaro. It’s an extremely popular tourist destination, so there are dozens of guide companies competing for potential hikers’ attention online.

But as you’ve likely gathered from the examples in this list so far, most travel sites feature one large, compelling image on their homepage.

That’s great for sites focused on promoting a unique location!

In this case, however, the site isn’t trying to convince visitors that they should visit Mount Kilimanjaro. Their target audience is made up of people who are already interested in climbing the mountain and are looking for more detailed information on how to accomplish this goal.

As a result, they created a copy-heavy homepage that jumps right into the value of their guide.

This might not seem like an especially compelling approach but think of it from the perspective of a traveler who’s looking for information about climbing the mountain.

If you visit a dozen sites with homepages featuring similar images of Mount Kilimanjaro, and one site that gives you detailed information from the second you arrive, which do you think you’ll remember?

Probably the one that promises an approach with a summit success chance of 90%.

If your travel site operates within a competitive niche, look at what your competitors are doing to figure out how you can set your company apart.

And even if you don’t operate within a competitive niche, this site also serves as a great example of how to write effective copy.

Many site owners make the mistake of letting their images do all of the “talking.” But while stunning photos are great for grabbing visitors’ attention, they’re ultimately not what will drive most of them to take action.

When done well, your copy can be your pitch, presentation, and close all on its own. So as you create your site, don’t let this essential element become a last-minute consideration.

13. The Hawaiian Islands

The Hawaiian Islands’ website offers a no-fuss user experience.

tourism website about us page

At first, The Hawaiian Islands seems to be an average travel site.

And in many ways, it is. It features a scenic landscape image with tourists enjoying a hike, and a standard navigation bar with all of the options you’d expect.

But take a second look, and you’ll see how clean and simple the design is.

The navigation hierarchy is broken down into six basic tabs so that users can find exactly what they’re looking for within one or two clicks.

And for visitors who aren’t sure what, exactly, they’re looking for, the “Scroll to continue” tag at the bottom of the page encourages them to keep reading and learn more.

Altogether, these elements make for a direct, effective site. And for users who want a simple way to plan a trip, this is perfect.

After all, most of us take vacations to relax — so preparing for one shouldn’t be a stressful process.

14. Lake Crackenback

The website for the Lake Crackenback Resort & Spa does a nice job of balancing detail and design.

tourism website about us page

When it comes to creating any kind of website, it’s often challenging to strike a balance between including enough information, but not so much that you overwhelm your visitors.

This is especially true for travel sites.

You need to explain to visitors why they should visit the destination you’re promoting, and show them all of the great experiences they could have by planning a trip. You’ll also want to make it clear what role your site plays in the planning process.

But if your site appears too complicated, visitors might leave in favor of a simpler, easier option.

Lake Crackenback’s site is a great example of how to walk this fine line. There are several menu items, but nothing feels cramped, and it’s all easy to navigate.

Visitors have the option to explore information about hotels, dining, events, and activities — essentially, all the details they might need to plan their trip.

But all of this information is neatly organized into tabs, instead of cluttering up the homepage.

So as you design your site, make sure to do so in a way that won’t overwhelm your visitors.

You likely have lots of helpful content you want to share with prospective travelers.

And that’s great!

But don’t attempt to fit it all onto one page.

Make sure you give everything some breathing room and focus on letting visitors access the pages that are most relevant to their needs.

15. Visit Idaho

The next state-focused site on our list, Visit Idaho , is a breeze to use.

tourism website about us page

At first glance, this may look like a fairly standard tourism site. But Idaho’s website is unlike any of the others on this list.

So, what sets it apart?

Simple: It uses graphics in its menu.

This may seem like a small decision, but it makes navigation that much easier. Visitors can easily spot the tab that holds the information they need.

And beyond that, this setup also forces the site to group menu options using just four categories.

This makes the navigation process extremely straightforward. The more options you give visitors, the more they’ll have to consider before deciding which to click.

And while this may seem like a small concern, it can be the determining factor in whether a visitor decides to stay and engage with your content, or leave in favor of a simpler site.

So as you design your site, pay special attention to your navigation setup, and remember that navigating a site should be fun and frustration-free.

You can utilize anything from graphics to interactive elements to achieve this goal — as long as your final product is one that makes it easy for visitors to find and engage with the content that will get them closer to planning their trip.

16. Washington The State

It’s clear from Washington The State ’s homepage that its focus is on highlighting the state’s natural beauty, and this idea is apparent throughout the entire site.

tourism website about us page

Although the state also includes several large cities, the site goes heavy on the visuals showcasing its natural beauty.

As a result, we can gather that their target audience is prospective travelers who want to spend their trip enjoying the outdoors.

And while this might seem to limit their ability to attract vacationers, choosing a specific audience is a wise choice.

That’s because marketing a destination isn’t all that different from marketing a product or service.

And as any experienced marketer will tell you, having a clear picture of your target audience is absolutely essential for creating effective campaigns and content.

When you try to cater to too many people, it’s difficult to really engage anyone. Instead, you’ll be more effective when you narrow in on a defined audience.

This way, you can keep that audience in mind as you develop each part of your marketing strategy. You can select images, create design elements, and write copy with the goal of connecting with a specific set of users.

By keeping their priorities and preferences in mind, you’ll be able to create an entire marketing strategy that matches what they’re looking for in a vacation.

On this site, for example, even the subtle, natural-toned color scheme is designed to match the scenic imagery.

And while this might not appeal to travelers looking to explore downtown Seattle, that’s okay — because the site’s primary goal is to engage visitors looking for an outdoor-focused adventure.

So if you’re struggling to figure out how to market your site or destination, it might be time to narrow your audience.

Determine exactly who you want to reach, and it will be much easier to figure out what kinds of content you should be producing to attract their attention.

17. Egyptian Tourism Authority

On the exact opposite end of the spectrum from the previous example, the Egyptian Tourism Authority ’s website does an excellent job of highlighting different types of trips and experiences available to travelers.

tourism website about us page

In this case, they opted not to niche down — and it works.

That’s in large part because the site is designed to highlight the country’s variety and cultural richness.

The first thing visitors see is a stunning landscape. From there, the photos on the page display Egypt’s diversity, showcasing everything from beaches to deserts to the iconic Giza Pyramids.

The idea they’re attempting to convey is that the country holds something for everyone.

While narrowing in on a specific attraction would’ve made it easier to write copy and tailor their content to a specific type of traveler, this approach lets the site show off several different attractions.

And while it might seem contradictory to place this example of a site that covers an entire country immediately following a site that focuses on a subset of attractions within a specific state, the takeaway is that there’s no “best” approach that will work for every site.

If you’re working to increase tourism in an entire region or country, you’ll need to design for a broad audience. But if you’re trying to reach travelers looking for a specific type of trip or tour experience, you might see better results by niching down.

Determine what you’re hoping to accomplish with your site, then work from there.

18. Costa Navarino

Costa Navarino is located on the Mediterranean coast of Greece, and their site focuses on highlighting the beauty and uniqueness of the destination.

tourism website about us page

Their site seems to have one main objective: to make visitors forget about everything but the beautiful island scenery in front of them.

Travel sites are particularly effective when they enable potential customers to envision themselves in luxurious destinations from the minute they arrive on the homepage.

That can be the primary motivation for a traveler to book tickets from their cold home in the winter — and Costa Navarino’s site reflects this.

To accomplish this goal, they feature stunning images of coastlines, beaches, pools, and luxury villas. The weather report in the top right corner is a nice touch, too.

Altogether, the site does a nice job of minimizing distractions. Site visitors are encouraged to focus solely on the destination in front of them — at least until they’re ready to start taking steps to plan their trip.

19. Experience Columbus

Experience Columbus is the state of Ohio’s site for attracting visitors to their capital city.

tourism website about us page

The first thing you’ll notice on this site, after the gorgeous shot of the city’s skyline, is that the site is fast and appealing.

Of course, the site looks nice. But arguably even more important than that it loads extremely quickly. And it doesn’t lag on mobile devices, either.

Since many people now use smartphones and tablets to access information online, this last detail is critical.

And beyond that, the site is designed to be extremely user-friendly on any device.

Regardless of a visitor’s browser or screen size, it’s easy for them to access information about sightseeing, restaurants, events, hotels, neighborhoods, and virtually anything else they might want to know about the city.

So as you design your travel site, make sure that user experience is a key consideration right from the start.

Utilize responsive design, so that travelers can easily navigate your content on whatever device they’re using. Then, ensure that your testing process includes a variety of operating systems.

When not coded correctly, elements like buttons and your navigation bar can appear distorted on devices other than desktop and laptop computers. This can easily make or break a user’s experience with your site.

You don’t want this to be the determining factor in whether a user decides to visit your city or sign up for your tour service — so invest the time it takes to create a user-friendly site.

20. Discover Chile

The last site on our list is Chile’s official tourism site, Discover Chile .

tourism website about us page

The first thing you’ll notice on their homepage is likely the stunning image of a whitewater kayaker flying over a waterfall.

But after that , you’ll see the goal logo at the top of the page, announcing that Chile is the “World’s Leading Adventure Tourism Destination.”

Chile has received numerous awards for tourism, and it displays the most prestigious of these awards prominently on its homepage. The slideshow features three hero images, each with a different award at the top.

This is essentially a form of social proof.

If you’re not familiar with the concept of social proof , it’s the practice of using third-party reviews and opinions to create positive associations with your brand or business.

After all, consumers know that companies are biased towards whatever it is that they’re promoting.

As a result, they’re typically more inclined to trust the opinions of other consumers and organizations that don’t have a clear incentive to speak highly of a particular product or service.

That’s why many of us seek out customer reviews and ratings before purchasing anything online.

Of course, reviews work a bit differently within the travel industry. Travelers might rate specific attractions they visit or tours they attend, but most won’t take the time to write and publish a review of a destination as a whole.

But in Chile’s case, the titles they received from World Travel Awards are just as compelling.

And if a visitor in search of an adventurous trip lands on this homepage, they’ll immediately know that the country offers what they’re looking for — and they don’t have to take a biased tourism site’s word for it.

If your city, attraction, or site has earned any awards or distinctions, be sure to feature them prominently.

Even if it’s just a small award from a local organization, having some sort of third-party verification can go a long way in building trust with your visitors.

There’s no guaranteed template to follow when designing a travel website.

The 20 sites in this post alone cover a variety of design styles and approaches — they each work for their own unique audiences and goals.

Regardless of your industry or niche, there are a few important points to keep in mind when working on your site:

  • Make sure your navigation is simple. Graphics, smart category grouping, and smaller menus can all help with this.
  • Images play a huge role with travel sites! Don’t be afraid to use big banner images. Just make sure that your file sizes don’t slow down your page load times .
  • Try to set your site apart from the rest. Figure out what your competitors are doing, then aim to come up with a unique approach.

Make your website better. Instantly.

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The 10 Best Designed Tourism Websites in the World 2022

Mary Ann Ha , Skift

June 15th, 2022 at 2:30 AM EDT

In a frantic attempt to avoid being left behind, official tourism organization websites are doing their best to catch up to the high expectations of the new traveler — tourists of the post-pandemic digital age.

Mary Ann Ha

Almost every tourist these days is making decisions about their travels based on what they see online. From themed trips to budgeted food tours, travelers crave previews of potential destinations and surf the internet to learn anything they can about a new and exciting spot.

Due to intense levels of pent-up travel demand followed by impulsive and impatient post-pandemic travelers, tourism website design is more important now than ever before. The competitive space for well-designed websites is more ambitious, and reliance on digital platforms as a dependable resource for travel inspiration is at an all-time high. Looking at the Gen Z traveler, it’s easy to notice that attention spans have shortened immensely, and tourists are treating trip planning like a shopping experience, picking and choosing elements of their vacations after engaging in a few seconds of appeal.

With that being said, tourism organizations are slowly learning that the old ways simply don’t work anymore — paragraphs of information on the screen, redirection that continues tab after tab, slow and clunky navigational experiences, depressing color palettes, and promotional descriptions of sites that don’t answer any of the truly important questions, especially for a more conscious traveler worried about climate change, and other threats.

After two years of rapidly-evolving digital growth, several websites have succeeded in breaking out of that dull and repetitive cycle. Here is Skift’s 2022 list of best designed tourism websites — ones that hit the spot both visually and navigationally, and are taking note of what the modern traveler wants, how they think, and most importantly, how they behave.

1. Visit Iceland

tourism website about us page

The clean-cut and minimalistic nature of Nordic graphic design works well to communicate visual appeal, send concise messages with clarity (or humor), and entice further curiosity with minimal effort, especially in the website world. Visit Iceland leads our list with a transitional homepage display, decorated with background images that hover along the page as they overlap and interact with the text on the screen, making the website feel inviting and alive.

As users scroll further down, the website displays excellent examples of utilizing the organized nature of drop-down menus and vertically moving lists. With a clean white background and bold capitalized black font, readers are able to quickly catch sight of what they want to read, without feeling overwhelmed by options. Blog articles of potential itineraries and Iceland travel tips are also organized in a format reminiscent of Youtube, integrated with carousel elements that are easy to view via mobile phone. 

Accessibility to greener travel options within the website is always a plus — Visit Iceland has an entire page dedicated to helping travelers join in on Iceland’s commitment to preserving their nature, including a list of environmentally certified businesses, a carbon footprint calculator, and an easy-to-follow list of tips for sustainable travel in Iceland.

2. Visit California

tourism website about us page

While the homepage might look typical at first glance, Visit California’s “Experience California” layout is one of the best designs we’ve seen in the tourism website game. Swipe left as soon as you get onto the landing page (a surprising, but not too complicated way to navigate the site, which keeps visitors engaged), and users are immediately whisked into a three-dimensional space to explore what the state of California has to offer to their tourists.

To the new millennial and Gen Z traveler, design and aesthetic can be just as or more important as destination information and travel guidance. Interactive visuals and bold colors speak to the character of California as a vacation spot, filled with globally cultural experiences and advanced businesses in design and technology — adding to the visitor’s impression of what a trip to California could be like. 

As the home of Los Angeles and the land of influencers, Visit California also fully embraces the use of User-Generated Content as a promotional tool, and displays this in an easy-to-digest format.

3. Z ürich Tourism

tourism website about us page

Speaking of Nordic graphic design and user-generated content, the official website for the city of Zurich is another example of the excellent use of white space. Dedication to sans serif typography, a two-to-three cool tone color palette, and an extremely simplistic, clean layout keeps visitors from feeling overwhelmed and allows for a breathing space to go through all the activities offered on the website. 

Beneath several of the suggested activities, restaurants, and bars, the Zurich website also labels whether the business is open or the service is being offered in real time, a unique feature that can be extremely helpful for travelers who are looking for last minute places to enjoy or spontaneously plan a day trip.

Their user-generated content page is a delightfully neat design, with the page tab linked as a single hashtag in the top menu. The entire page acts as a unified social media feed, making all their social media coverage on Facebook, Twitter, and Instagram visually accessible in one view.

3. Visit Brazil

tourism website about us page

Visit Brazil has all information and links available on their homepage, split into four sections: Experiences, Destinations, Regions, and Travel Information. 

Aesthetically, a framework of yellow is filled with a line-up of action-packed visuals, picture and video, and a section dedicated to Instagram content. They know their visitors, and they recognize that in-your-face video content appeals to those who are looking for some sort of adventure. The video that takes up the entire homepage display keeps visitors engaged at initial glance, and while the website prioritizes promoting their adventurous activities, they balance “fun” with “necessity” and make sure to give easy access to the safety information travelers will need to know when coming to Brazil.

tourism website about us page

We all know New York City could be its own state, with experience offerings that are equivalent to those of a country.

Set up like a booking site, the NYCgo’s most impressive elements include the UX framework that is deeply familiar to the modern traveler — searching for hotels or accommodations via a search engine reminiscent to short-term rental or airline sites, being able to “like” and save posts or articles for later referral, and of course, a function that offers filtered options to find activities and locations catered to the visitor’s personal preference.

tourism website about us page

The bold, graffiti-like font that covers the homepage and is used throughout the website is simple, which is a necessary move considering how much text is on the front page. It’s also a great aesthetic choice, a subtle way of speaking to the headlines that cover billboards in NYC. While the website offers slews of information on the homepage, the way it is formatted and presented to the user keeps the aesthetic uncluttered and down-to-earth.

6. Visit Finland

tourism website about us page

From the logo, to overall design, to choice of font, Visit Finland’s website displays similarities to another extremely popular rental booking site, but when it comes to approachability and visual appeal, borrowing those design elements works in their favor.

The website is a smooth, transparent, and, of course, familiar experience — one that is both modular and linear, showing dedication to navigational simplicity. The design does not shy away from white space and minimalism much like its Nordic counterparts also on this list. Complete use of full-screen photos and stunning imagery is a highlight, as well as the level of scroll-responsive interactivity visitors experience as they explore the site. 

This website also displays various Finnish activities and locations through the save/heart feature, referencing a user experience often seen in online shopping or Pinterest mood boards. The layout feels particularly responsive to the nature of the Gen Zers who spend all their time on social media “saving” posts and ideas.

7. Visit Australia

tourism website about us page

Like we’ve seen on other websites on the list, the Visit Australia website is hugely loyal to the tile format, which could feel silly if overused, but because the tiles are lined up and sectioned in a cohesive manner, visitors will find it extremely easy to find options for each and every aspect of destination planning. The homepage is lined with left-right carousels of vertical images, appealing to younger generations and optimized for mobile formats.

Drop down menus are also a highlight for this website design. Instead of cluttering the frame with an overwhelming amount of text, the tile format keeps the menu options visually engaging for the user. Integration of beautiful imagery within every step of the user experience shows great dedication towards marketing the destination, which is, ultimately the main purpose of a tourism organization. 

The Visit Australia website offers everything, from itineraries and cultural or geographical activity guides to budgeting and accommodation deals. Recognizing that budget is an important factor for many travelers is also a major plus for any tourism website, as it keeps website visitors within the website instead of browsing other platforms for “best or most affordable deals”. 

Perhaps the highlight of the site is Explore Australia in 8D, an interactive exploratory experience that allows visitors to move through a map of the entire mainland of Australia, including a few islands surrounding the area, and see what each region has to offer, from attractions to lodging and food.

tourism website about us page

As much as Peru is receiving growing interest as a travel destination in recent years, the country also seems to be extremely conscious about communicating COVID safety measures and restrictions to potential tourists. The immediate landing page of the tourism website gives visitors easy access to ways to prepare and plan for a trip to Peru from home, beginning with multiple avenues to check and double check updated Covid protocols. Showing this level of diligence to Covid measures not only communicates the fact that Peru takes safety protocols seriously, but also allows for international travelers to cross ‘testing or vaccination requirements’, still a major concern at this time, off their list of potential worries.

The team at Peru Travel also takes advantage of the numerous recognitions, media coverage, and awards that Peru receives as a tourism destination, and pushes that at the forefront of their website design. 

The most exciting part of the website is perhaps the VR page, called Peru 360, where one can “visit” various sites throughout Peru in a virtual reality. While this is a method that has grown in popularity amongst a lot of brands during the pandemic, very few official tourism websites have been successful in offering a well-established experience that feels interactive beyond typical images or videos. 

9. Visit Italy

tourism website about us page

Italy has long-been a tourist-heavy destination, and the team at Visit Italy knows it. At the forefront of their website are easy ways to search, budget, and book the top tourist attractions through the best deals. Viewers barely need to scroll down the homepage before getting immediate access to the Ticket Carousel, with exact prices listed by attraction or location.

Visit Italy’s website isn’t the most ambitious platform design-wise, but it prioritizes digestible formats, such as buttons for each step in planning or tiled carousels, and feels easy-to-navigate overall, especially considering all the information on their homepage.

It’s clear that the website knows what their visitors need — to beat lines, to get the best prices, and to make the most of their time in one of the most famous cities in the world that Italy has to offer. The site is ideal for the tourist who needs to prioritize planning and booking over aesthetic photo inspirations. The website also acts as a search engine of sorts, and does not shy away from redirecting their visitors to other booking sites or options in order to make the best decisions.

10. Visit Greenland

Visit Greenland’s website also sets up like a familiar search engine site (a trend we are observing across most of the designs on this list) but serves mostly for travel inspiration and local informational purposes. The layout of the website is simple and loyal to the use of white space, which allows for their unique graphic design elements to shine through in this particular design. 

tourism website about us page

Not only are the three-dimensional illustrations beautiful, but they are also interactive, acting as links to the respective relative pages. 

Aside from engaging geographic and cultural graphics, the website also lines up options of various package tours that lead to external provider links, who are more well-versed in helping potential visitors move forward in their planning and exploration process. Because Greenland is a nature-heavy travel destination, the website focuses on displaying a variety of outdoor activities — based on personal interests or geographical location — in order to prevent travelers from feeling deprived of diverse activities. 


Innovative methods in the digital world are getting increasing ambitious day by day and website designs are trying to be as responsive as possible, as to make sure they maintain their presence in the travel planning space.

In addition to the websites on our list, several other tourism organizations are diving into unique measures to gain attention from the ever-so-hungry tourist of the post-pandemic travel world. Interactive games, like Cape Town’s Virtual Game Tourism Campaign , are one of the few ways these organizations hope to attract younger audiences and give a virtual taste of their destination to potential travelers. The Machu Pichu 360 website invites visitors to enter the world of VR and includes auditory stimulants, a step up from the Peru 360 page in our list, that engages both eyes and ears to fill the void travelers have all been experiencing during Covid.

With the competitive space for tourism websites expanding at an increasing speed and mobile apps taking the spotlight from website platforms , tourism organizations and designers will most likely continue to borrow elements of the newly digital world to keep their platforms running.

Tags: climate change , design , digital , Digital Marketing , generation z , online booking , online travel , pandemic , tourism , tourism boards , tourism campaigns , websites

Home » Building Websites » How to Write an About Us Page: 9 Dos and Don’ts

How to Write an About Us Page: 9 Dos and Don’ts

tourism website about us page

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If you’re stressed about how to write an “About Us” page for your website, it probably means you know the importance of having a good one. An “About Us” section is an opportunity to introduce yourself on your own terms. It’s also a visitor’s first encounter with the people and story behind your site, and a strong page will transfer your passion on to your readers.

A good “About Us” page starts with the basics, but quickly moves beyond them. Yes, users need to know who you are and what services you provide. But your page should also acknowledge the softer stuff that people are curious about. An example of this could be your brand’s vision statement .

Think of it like meeting someone for the first time – they’ll want to know why you do what you do, and how you got started in your field. If you met someone at a dinner party who kept droning on about niche industry stuff, you’d probably start planning an emergency exit towards the hors d’oeuvres.

Knowing what to include makes it easier to craft an “About” page that strikes the balance between practical and inspiring – and the good news is that there’s no better person for the job than you.  Read on for the essential dos and don’ts, and to see examples of pages that have gotten it right.

What to include in your About Us page

1. the right tone.

Tone is an element that should be consistent throughout your “About” page. But don’t worry – you won’t need to dust off any high school English textbooks to get this right! For a professional website, the writing just needs to find a middle ground between knowledgeable and approachable .

Remember that “professional” doesn’t have to mean “boring” – it’s okay for your writing to show some excitement! And don’t overthink it, either. You already know what you’re talking about, so let the information flow as if speaking to a friend and you’ll probably strike the ideal tone.

Reading your new copy aloud is a great way to test for tone. Hearing how the sentences come together will alert you to any unnatural structure or word choices that you wouldn’t actually use in daily conversation.

2. Your company values

Once you have a general tone worked out, reinforce it by introducing your company’s values. If you’re writing a page for a larger organization, you might have some predetermined values or brand guidelines to draw from. But don’t worry if that’s not the case – all you have to do is brainstorm a few keywords that best represent what your business stands for.

Emphasizing a few good values is a great way to organize what you’d like to say on your “About” page, and can make the task of explaining your business seem less daunting. However, it’s important not to select buzzwords just because they sound great, which is an easy trap to fall into: 55% of all Fortune 100 companies list “integrity” as a core value, while 40% cite “team-work.” Worthy attributes for sure, but they start to lose meaning when everyone’s throwing them around.

Instead of going generic, give yourself some time to think about what you’re most proud of, and of what separates you from your competitors. Are you serious about product quality ? Do you strive for sustainability in your manufacturing process? This is the time to celebrate it!

3. Visuals, visuals, visuals

Bold text and strategically placed headlines are a good start when it comes to organizing your page, but the best way to catch a reader’s eye is through some well-placed graphics or tables. Studies have even shown that people can recall 65% of visually presented information three days after seeing it.

Don’t sweat it if you don’t think of yourself as particularly design-savvy. There’s plenty of web design software out there that was created to make this task as easy as possible. When it comes to emphasizing visual elements, Squarespace is particularly useful – so if you have a lot of creative work to show off, it’s a great choice.

If you don’t have a lot of creative work to show off, then a nice photo of the office space or a cool graph of last year’s rising sales is more than enough. Adding a visual or two is just a great way to break up the text on your page, and make your content more fun to read.

There are plenty of easy-to-use digital tools that can help you create said visuals. Canva , for instance, is a graphic design tool suited for all (or no) skill levels, where you can make original infographics and logos.

List: the 9 best website builders for artists

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If you’re stuck for ideas, there is one photo that can really make or break your page. Which brings us to…

4. Your team

An “About Us” page should personify your business, so that potential customers don’t view you as some Wizard of Oz-type ‘man behind the curtain.’ Adding a picture and some humanizing background about you and your team offers a great opportunity to connect with your audience and get creative.

The best part of any story is the people, and potential customers will be curious about what drives you as individuals in your industry. Like we said before, no one knows this story better than you, so don’t be afraid to tell it!

You can learn more about How To Write a Bio for a Website in our full guide.

5. A reason to trust you

People coming to your site for the first time are primarily interested in what you have to say – which is why we’ve put so much emphasis on how to go about saying it. But when a new visitor is forming his or her opinion of your business, it helps to provide some outside testimony for validation.

If you were wondering whether a certain restaurant was any good, you probably wouldn’t call them up to find out. Instead, you might turn to TripAdvisor or Yelp reviews. The same principle operates here. Your “About” page is the perfect place to include any positive customer quotes, so that people know they’re getting an honest overview. In an age where 91% of consumers trust online reviews as much as personal recommendations, a little bit of social proof goes a long way.

List: 30 factors that influence website credibility 

A helpful list of factors that will boost visitors’ trust in your website

6. A way to contact you

By the time visitors are done reading through your mind-blowing “About Us” page, they’ll be racing to get in touch. Most website builders will easily allow you to stick a “Contact” form anywhere on the page, or you can set up a separate dedicated page and link to it.

There are also plenty of website builders for small businesses specifically, which can be really useful in making every page on your website – from “About Us” to “Contact Us” – feel polished and professional.

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Ideal platforms for businesses looking to sell online

Find Out More

  • Check out our specific guide, About Us Tips for Local Businesses to help you write the best about us page for your local business!
  • List: the best ecommerce hosting providers – deal platforms for businesses looking to sell online

What to avoid in your About Us page

Now that you know what goes in to a great “About Us” page, it’s time to talk about the things that are best left out . Read on for the don’ts:

1. Don’t go design-crazy

Layout and design features are meant to supplement your content and make it easier to read. Bad design does the opposite – it distracts readers from the words on the page. Most website builders will have templates that you can work from to avoid this pitfall. Still, make sure you constantly revisit your page with fresh eyes to see if there are any images or special effects that take the focus away from your content.

2. Don’t forget to tell people what you  do .

There’s nothing more frustrating than getting drawn in by a well-written “About” page, only to reach the end and realize you have no idea what the company actually does or sells.

More often than not, people won’t want to put in any extra effort to figure out what you do (or why they need your service). It’s well worth placing a few extra-clear sentences at the top of your “About” page to avoid alienating any confused readers.

3. Don’t cram too much onto one page

Your “About Us” page will be one of, if not the, most important page on your site – but that doesn’t mean it should look like the only page on your site. Make sure you only highlight the most essential aspects of your business to avoid overwhelming new visitors with information. The peripheral info can live elsewhere on your site, and you can even provide links to it.

Our favorite About Us pages

Now that you know the do’s and don’ts, take a look at these examples of winning “About Us” pages from all kinds of industries. We’ve organized them based on specific strengths, so you can get inspiration for every aspect of the perfect page.

Best for: storytelling and creativity

1.1 Burton Snowboards

example about us page

Burton’s “About Us” page does an incredible job of humanizing a large company – in fact, the page is actually titled “Who We Are.” By the time you’re done reading about Burton’s humble beginnings in Vermont and the team’s dedication to snowboarding, you’ll want to get on the slopes yourself.

1.2 Staples

second example about us page

We’ll admit that snowboards are pretty easy to have fun with. That’s why Staples gets extra brownie points for managing to inspire while selling… office supplies. Notice how the company structures the information on its page to keep visitors engaged. Starting with “Our Story” is a great way to share inspiration, and following it up with “What We Do” adds the perfect mix of practicality.

Best for: facts and trust

third example about us page

HSBC’s “About” page emphasizes numbers to inspire trust. You can do the same by listing any stats that demonstrate the popularity and reliability of your business. The number of customers you have, or years you’ve been around, are great places to start.

If you think you’ve covered the obvious ones, feel free to get specific. How many fresh pastries does your café bake daily? How many hand-knit sweaters does your chic shop sell in a week? It’s great to get people thinking about all the hard work that happens offline.

Best for: design

3. Jacob Tyler

fourth example about us page

It might seem obvious that a creative agency would take the cake for best design, but we can all take a few pointers from the sleekness of Jacob Tyler agency’s “What We Do” page. The simple red, white, and black color scheme makes it easy to decide what gets to stand out.

Having links with titles like “Communications” and “User Experience” also allow the page to look neat, without sacrificing further information. This design is proof that Easy to Read + Nice to Look At is a winning combination.

Best overall: Moburst

fifth example about us page

Moburst’s “About” page is proof that creativity and hard stats can actually be friends. This marketing company presents some impressive figures alongside fun team photos and personality-driven founder bios. The end result is a sleek, interactive page that’s exciting to scroll through – but best of all, the detail-oriented writing would be a pleasure to read with or without great design.

How to write an About Us page: recap

With these examples for reference, you’re well equipped to craft the ideal “About Us” page for your business. As you personalize your page, refer back to the six essential elements to include:

  • The right tone
  • Your company values
  • A bit about your team
  • A reason to trust you
  • A way to contact you

And make sure you  don’t

  • Go design-crazy
  • Forget to tell people what you actually do
  • Cram too much onto one page

With these dos and don’ts in mind, we’ll pass you the mic now. So, go ahead… tell us about yourself!

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1. About this site

The World Travel Guide (WTG) is the flagship digital consumer brand within the Columbus Travel Media portfolio. A comprehensive guide to the world’s best travel destinations, its print heritage stretches back 30 years, with the online portal reaching its 19-year anniversary in 2018. Available in English, German, French and Spanish versions, the WTG provides detailed and accurate travel content designed to inspire global travellers. It covers all aspects, from cities to airports, cruise ports to ski and beach resorts, attractions to events, and it also includes weekly travel news, features and quizzes. Updated every day by a dedicated global editorial team, the portal logs 1 million+ unique users monthly.

2. Who we are

Columbus Travel Media (CTM) is one of the most respected and successful names in the global travel industry, with a long and rich company heritage spanning 30 years. The definitive resource for global travel content, its reputation has been built on journalistic credibility. CTM is dedicated to the provision of objective, accurate, informative and reliable travel content in various formats, including the World Travel Guide for consumers, Columbus Travel Professional for travel industry professionals and extensive licensed and bespoke content for commercial partners through its specialist division, Columbus Content Solutions. A fast-growing, pioneering and diverse global travel content business, contact us to find out more about us.

3. Our team

We’ve been travelling the world for over 30 years, building a reputation for providing quality travel content that’s inspiring, engaging and informative. With all of our guides and features written and updated by a global network of expert travel writers that includes some of the best names in the business, we pride ourselves on producing content that stands out from the crowd.  Regrettably, we aren’t able to accept guest posts and won’t be able to reply to guest post requests.

4. Content solutions

As one of the world’s leading travel content providers, Columbus Travel Media (CTM) specialises in two distinct services for brands and retailers; its flexible approach means it can package existing travel content, or its editorial team can develop unique, accurate and tailored content in a style and tone to match briefs. CTM is the definitive supplier for many international travel brands.

5. Contact Us

[email protected]

click here  to use the enquiry form.

Regrettably, we aren’t able to accept guest posts and won’t be able to reply to guest post requests.

[email protected]

Tel: +44 (0) 203 740 3240.

click here  or contact us for more information

Postal address

Columbus Travel Media Ltd

S19 Monohaus

143 Mare Street


General enquiries

Tel: + 44 (0) 203 740 3240.

6. Testimonials

What the papers say:

“A Godsend to the Globetrotter.”  USA Today

“The best information bank on the internet for agents and travellers.”  Mail on Sunday

“You’ll find all the answers here…’s packed full of useful information for travellers and it’s the sort of stuff you won’t find out at your local travel agent.”  Internet Magazine

“Great for those short on holiday ideas or those wanting to find out more about a country before visiting.”  The Sunday Times

“Most useful guide I have ever seen in my entire life.”  Independent on Sunday

“Want a heads up on what the visa regulations are for visitors to India, how much duty-free you can bring back from France, what the main sights are in Yemen or when the best time of year to go to Jamaica is? It’s all available here, and quickly searchable by country or region.”  The Independent

7. Feedback from our users:

“I’ve travelled the net for information on various cities and countries and have had the best results finding what I need to know about countries of interest at the World Travel Guide site. Keep up the good work.”  F LaGare, Arizona, USA

“I have used this service to determine holiday trip destinations and I was impressed that the site actually contains USEFUL information for a generic traveller. I wasn’t expecting tip rates, internal transportation schedules etc. for an exotic country, such as Kenya.”  Sami Reijonen, Finland

“This site is what makes the WWW worthwhile. I found all the information I had been looking and asking countless people for. I will now recommend your site not only when needed but also just a good place to expand one’s knowledge. Thanks.”  Eric Duncan, Washington DC, USA

“The World Travel Guide is the most complete source of information for a travel agent. It is always on my desk.”  Marco Agustoni, Secretary General, World Association of Travel Agents

“How did we ever manage without it? A mature publication for a maturing industry.”  Colin Trigger, President, Association of British Travel Agents

“World Travel Guide is amazing! It is so helpful, I don’t know how anyone manages to gather interesting and useful information without WTG.”  Aleah Skerrett, London, UK

“The World Travel Guide is a comprehensive worldwide reference book for all segments of the travel and tourism industry.”  Jeanne Epping, President, American Society of Travel Agents

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32 Inspiring About Us Page Examples of 2024

Get the robust collection of about us pages examples of various niches. Brainstorm your ideas with these business, portfolio, teaching, travel, health website's killer about page examples.

by Sumaiya Begum • 24 January 2024


An About us page is the voice of a website from where you can learn about the story, history, and mission of its life. Great about us pages work to build a trustworthy relationship between the brand and the customer and shapes a visual of a business with its name. 

In this post, I will showcase 32 About Us page examples to inspire and guide you in creating an effective one for your website. Side by side, I will tell you what organism a killer about us page should have. 

So, let's dive in and explore how you can make your About Us page stand out and leave a lasting impression on your visitors.

32 About Us Page Examples of 2024

In this vast collection of about us Page examples, I have separated them into multiple groups based on their Categories. These examples of about us pages would additionally be—

  • Business website,
  • Portfolio website,
  • Health & Wellness website,
  • Education website, and 
  • Travel website’s great about us pages. 

I hope these examples will make gathering data for your particular niche easier and faster. Let’s have a look!

About Us Page Examples

Piboco  is a reading app for children. They create animations collecting stories from picture books. I appreciate how they kept their work theme hooked up with their website's about us page design. They used a range of color variations, different geometrical shapes, and catchy fonts with clear visuals. 

The top of their About Us page has a CTA button for newsletter subscriptions. Besides, along with other CTAs on the page, they also linked their App's Google Play and App Store links. 

Dorik - the  best AI website builder , makes creating an 'About Us' page a breeze. Give it a prompt, and it will quickly craft a page telling your unique story. It's perfect for anyone wanting to share their brand's journey and engagingly. With Dorik AI, you get an 'About Us' page that genuinely reflects who you are without any hassle.

👉 Try  Dorik AI .

2. David Coffey

About Us Page Examples

David Coffey  is a salesperson who offers real estate services assistance to his customers in Toronto. On his real estate service website's About Us page example- he was as bold as he is. He kept it clean on the about us page with a large, clear photograph of himself. And it added a humanization to his online presence. 

Humanizing your About Us page will work more effectively if you want to build a site and grab readers' engagement. 

3. Red Bamboo 

About Us Page Examples

Want to create a restaurant website with an engaging and embracing About Us page that stands out from the crowd? Just peep into this restaurant website of  Red Bamboo . 

This restaurant website has added a vast full-width photograph of their shop with a decent opacity at the very beginning. Dropping the curiosity on the visitors' minds to see more about their shop, they also used some call-to-actions(anchored mail, call, and location addresses) on the first section of their About page. 

Scrolling down to the bottom, you will see a variety of well-arranged information on this website. They added their opening day and time schedule, then added a section with multiple cards spotlighting their reviews, cuisine, and where they are located. 

Visitors can see what their desired food looks like and how they will be served from this page's extensive collection of images of enticing dishes. Have a look at how they  strengthened their marketing  on the about us page by mentioning their motto words 'Vegan Comfort Food.'

Finally, they added their restaurant´s clear, high-opacity image in the last section by breaking the curiosity of the visitors' minds.

4. Cups 

About Us Page Examples

If you want to showcase something differently, the About page of the  Cup agency  will be straight to go—well-designed and amazingly used in each item's color, font, and alignment. 

Their 'Our Team' section has kept every card in this section in a very clean format with only three elements. High-resolution photographs of their employees on a solid colored background, their name on a stylish font, their designation, and social media profile link. 

If you are creating an agency website, don't miss out on their idea of showcasing the pricing table on the About us page. Check how this well-developed website that is built with Dorik templates works fluently and perfectly on multiple device screens. 

Well, if you are still on the way to deciding how a white-label website builder like Dorik can help to scale your agency business , don't miss reading our detailed write-up on this topic. 

About Us Page Examples

Loom  is an indoor farming solution-providing company that allows people to grow crops inside their homes without any effort for maintenance. This business website has been built with Dorik. This website's about us page has used a standard svg shape before and after the sections. 

In the first section, Loom spotlights their behind-the-brand persons by inputting their images. 

Most people think an about us page needs to be highly engaging with loads of stuff. But, the fact that Loom is entirely straight with only two sections which you cannot avoid. One is the photographs of their brand persons, and the other is a whole section with texts and paragraphs outlining their product. 

About Us Page Examples

This  About us page of Cupssy , a wet-wipes product company, has been built with Dorik. The first section that has highlighted the website's product is the key! They described and familiarized their foundation story, what their product is, how it works, and for whom it has been built in one paragraph. The detailed visual of Cupssy's product will draw anyone's attention within seconds. 

Cupsyy is saying they are different and have a unique story of innovation. They are all caught up in serving people their product at every stage. They added an on-page search field  so visitors can search for their desired product without moving to other pages. 

Use your own story to drive your visitors' attention. Grab ideas from this website's about us page and let your own about us page shout. 

7. Islango 

About Us Page Examples

On its sailing service providing website's About us page design,  Islingo  highlighted its focus on describing its business. Occupying the whitespace with a full-height image, they attached the touch of humanizing. 

Secondly, they end up outlining their description with a line– 'We built Islango- the ultimate online sailing vacation booking website, fulfilling dreams from the first click.'

Try to mention something like them, things that will describe how you really care about your customer. 


About Us Page Examples

Squareme  is a media production website. Their about us page will make you feel like this page is more likely a notebook. They delightedly highlighted it with an eye-soothing color scheme and pencil tracing of geometrical shapes on the broad white background. I really appreciate the way they made their layout rocks without even a navigation bar. Look how they focused on familiarizing their team members by keeping the section background dark but the background of the image cards light.

Splitting out elements throughout the About Us page, they did not forget to spotlight these elements by using different font styles for each. 

9. nokomis tattoo

About Us Page Examples

Let your imagination run wild with this portfolio website's about us page design of  nokomis tattoo , a tattoo artist. 

If you are creating a service website or on the way to building your artists' website, this innovative about us page examples will wow you. 

Not Just Tattoos- they clarified it with a highlighted red button that- though their name may sound like their only service is to make tattoo arts, they do other unique jobs too. After that, along with a title that has a soothing font style, they expressed their attention to detail in every word they spoke. 

As you scroll down the About Us page, you will see that using animation on buttons and cards is just a stroke of genius. Based on the background, texts, and button on milky white with firing red color, the hues' spectrum turned awesome in the end. 

10. Steve Wolf  

About Us Page Examples

  Steve Wolf  is a graphic design service providing website. This website’s about us page is designed professional with a vast white space with little text and visuals.

They significantly familiarized the website with their brand person's image in the first part. Then, a slider that comes with other sections as you scroll down has made it more outstanding than any other ‘About Us’ page design. Find the connection of similarity in colors and font styles all over the page.   

11. analeovy  

About Us Page Examples

To snatch success over the competition, you need to dare to take risks.

Look how the about us page of the artist  Ana Leovy  stands bold with only texts. No image, nothing at all. Yet, she managed to configure a minimalist about us page design with a solid-colored burnt orange background. 

Well, we all know the purpose of an artist's website is to sell artwork. She did focus on who she is on this About page instead of what her artwork is. So, if you want to see Ana's illustration, you need to click on the 'Work' text, and it will redirect you to another page filled with her art.

At a glance, you may think that her about us page or the entire site is a one-page website . And the texts aligned on the right side are only texts, not a sidebar.

Instead of taking her website as customary, hover your cursor over the texts, and you will see the difference. She used a grey shade over the anchored call-to-action texts, allowing you to navigate the entire website. 

If you are creating an artist's websit e, keep confidence in yourself. The more confidence you will have in expressing your talents through your about us or about me page, the more you can stand high in the rivalry. 

12. Alii Abdal

About Us Page Examples

Alii Abdal  is an ex-doctor who writes and makes Podcasts and YouTube videos on productivity and personal and academic development. On his ‘About me page,’ he designed it with emojis on a clean white page which gives a remindful of Notion. Ali gives a quick-to-go style on his About me page so you can easily find a chunk of information within a second. 

His words on the ’About page’ writing are straight to the point with multiple font sizes. On the very last part of this page, Ali added a subscription form for people who want to be a member of his Weekly newsletter ‘Sunday Snippets,’ which more than 1,60,000 readers joined. 

13. Rafael Varona

Rafael Varora's About us page

Rafel Varona  is an animation portfolio website. He is an illustrator, art director, and animator. On this website’s About page, he showcases his talent through a range of motion designs. 

This Berlin-based artist wrote a few paragraphs along with the full-width illustration on his about me page. His vision of matching color and font style with the About us page theme will put your thinking cap on! 

He preferred to occupy the footer section with just two elements- Social media link and Copyright credit text. Adding social media profile links on the footer and the navigation bar will help his visitors visit and learn more about him from various platforms.

Besides, he added his email link to the last paragraph of this About Me page's text to connect with his visitors.  

Check more  personal portfolio website examples  to get inspired. 

14. Primal7 

About Us Page Examples

The design of this gym website by  primal7  is a complete gem, incorporating the About Us page template based on Four sections. 

They described who they were in a single line on the headings. They welcome their visitors by personalizing their website with a refreshing visual. You will find a perfect example of the 15-second rule on the cards that outlines their descriptions and is designed in a unique way that will grab your attention within seconds. 

Researchers  say  visitors stick to your website for around 15 seconds. And within this short time, if you can capture their attention, you can expect them to stick to your website for an extended visit. Besides, within this period of time, if you cannot grab their attention, you will lose your potential customers. This rule is called  the 15 seconds rule.  

The incorporation of different illustrations that portray the inherent value of their business name is very remarkable. Try to Design your About us page template in a way that its magic of creativity can make your visitor clumped to it. 

15. SmartSkin Dermatology 

About Us Page Examples

Greeted with the fresh and juvenile smile of the dermatologist photographs, the About Us page template of  SmartSkin Dermatology  is designed simply clean on a light color shade. Yet, the resourcefulness of this page's two most inhabited sections will convey a lot of information about the brand. 

The About Us page design is divided into three main sections- a navigation bar, a header, and a footer. As the whole website's background is plain white, they divided the header section's headings with a shade of peach color. Manifesting their level of emotions, softness, and innocence of passion. 

Apart from these, they inhibited the most significant portion of the About Us page, familiarising their doctors by keeping long paragraphs on the left and their clear photographs on the right of the screens. 

As it is a New York-based dermatologist's website, they added their address to the 'Contact Us' box of the footer section and a Google map link to its 'Our Location' box. 


About Us Page Examples

Examples of About Us pages like this one, which snatches visitors' attention at first glance,  will leave you inspired by their talent usage.

If you are looking for dentist website's about us page examples, this about us page template of Gentle dental  is worth a try. Clear, bold, and one-of-a-kind. As you land on this page, you will see a harmony of royal blue hue with grey and white. At a glance, you might think you are reading a detailed article, not a website's About page. 

Pouring their attention to detail in texts and fonts, they used a different colors on headlines. Keeping all the bulleted texts bold also specifies what the portion is talking about. This unique idea of focusing particular properties on the page allows this About Us page to make more reader engagement. 

On the contrary, they also added a few photographs on the body to input visualization into visitors' minds.


About Us Page Examples

Are you creating a podcast website ? Or a yoga artist's website? Well, do you know how these two different categories can get together on one website?  

This brilliant yoga artist, Susanne , has made her yoga website the best of both worlds. Her visitors can learn about her brand and listen to her both staying on this website.

Keeping the color blend on brown shades with Cocoa and Mocha, she welcomes visitors with a powerful message: "I'm a business coach, teaching wellness entrepreneurs how to create a strong brand & build a 6-figure online business." 

At the start, a hero section is inhabited by Suasnne's charming photograph. Then one by one, she bring-forth the beginning of her career, how she kept sticking to her passion in the most challenging time, her pet, and many more. She emphasizes explaining who she is in person. Yet, she also added links to her courses for voice artists and business people.

There are around 14 sections on this about us page, which seems more like a landing page. It is well-resourced, with a quality collection of images, buttons, and texts. On the 'Where To Next" she anchored her Podcast's links and blog post links. After that, she added another section to let people apply for a six-month program.  

The page also inherited her free online course's starter kit, video workshops, and Instagram post links.   

18. BetterHelp

About Us Page Examples

This About us page example of the BetterHelp  therapy platform includes all the resources and pieces of information you would need to make your visitors' influenced. They added a wide range of statements showing analytics of their journey. These data have been served on the - "Our Mission," "Our Therapists," "Our Success Stories," "Our Media Coverage," "Our Team," "Our Latest Reviews," "Our Support," and "Our Office" sections.  

You will find the usage of Gestalt's law (One of the best web design principles and laws ) of similarity in contents in each section with texts, call-to-actions, and visuals. And it will help you get familiarized with the about page within seconds and increase the intensity to scroll more to collect more details about them.


About Us Page Examples

If you read articles and blogs, publish them, and spend time to make them ranked on search engines, you might hear of  Backlinko . A training platform for "next-level SEO training and link-building strategies." Not only the founder Brian is saying it, but his About us page proves it.

Brian used Gestalt's Law of Repetition to design multiple sections on his online training platform website's about us page. Well, as you will scroll down to this about page, you will notice an initiative repetition of multiple objects like -a collection of '+' shaped items has been repeated several times. 

The law of repetition in design stands for using the same design or element in your website multiple times. It can be a single line that you will design to use in a part of your website. Then, reusing it again in any other part stands for the Repetition law of Gestalt's principles. 

Just after the very welcoming portion of his about us page, Brian added some trust signals he got from well-reputed brands like- Forbes, Inc., and many more. Besides, he added a form for newsletter subscriptions in the midst of other sections. 

Use your focus on a specific target, and you can put it on your about page multiple times, as Backlinko's about page included. Remember, if you repeat some focus points, keep the difference between their design so that your visitors don't get disturbed while browsing.

20. Dyslexia Deb

About Us Page Examples

The tutor Debbie is a  Dyslexia  specialist who helps children with her services and assessments. Harmonizing with the color shades of tiffany and midnight blue, this educational website's about us page design is divided into six sections. 

In the beginning, the overlaid image of a classroom will embrace you with an educational atmosphere. Besides, Debbie dropped a hook on this very section with a form. It will save time for people who are already influenced and get registration without hunting where the CTA form is!

The Tutor also implemented a humanized touch on the "Ways to Help People with Dyslexia" section. She may add something else that would describe more about her. Yet, she preferred to help parents learn how to support their children with dyslexia by consulting with a specialist like her. It's an engaging way to take a grip on visitors' curiosity and then implement the answer to why they need your service or product. 

21. lingoci 

About Us Page Examples

Lingoci  is an online platform that ties up learners with native experienced tutors. It is a compelling method to start your  About page with Trust signals that let target customers know you are authentic and reliable. Lingoci used it on "You can see some of these reviews here."  Trust signals  are some elements that can be displayed on a website to make visitors feel safe on dealing with this particular brand. There are many types of trust signals, like- Social proofs, Reviews, Trust by associations, Guarantee trust signals, and many more.

The "Meet The Tutor" and "Get In Touch" sections put a grappling iron between the visitors and the site. If you click this section’s 'View Tutors" button, you can see a form and their tutors list based on the selected language type from the upper dropdown menu box. 


About Us Page Examples

From the beginning to the finish, the University of Notre Dame's  website's about us page design is engaging, perky, and colorful. The page's design started with "Notre Dame at a Glance" and a comprehensive university photograph on the right. The noticeable thing on this example of the About us page is the creativity in aligning items like -the hero image, the other navigation bar, and a sidebar on the second section's left side. Every section on this about us page example differs from the others. 

They also engrossed the ending white space of the page by adding some strong call-to-actions on "Related Links:" If you are creating an education website for your client's school or university, you can also keep a section for adding a job board link, the strategic plans of the institute just like the University Of Notre Dame did. 

23. Twinkl 

About Us Page Examples

Twinkle  is highly prestigious in online educational websites that help teachers and students with loads of educational resources. 

"We're here to help those who teach. It's what brings us to work every day."- it begins with their slogan; the about us page of twinkle focuses on telling their founding story at the very start. For students from ages 3 to 18, twinkle's teaching resources and worksheets are available. 

On their About Us page, twinkle separated it into multiple particles. Firstly they explain who they are by attaching friendly graphics with some text, then a section named "The Twinkle Story."  After that, they showed some statistical data between their journey from 2010 to now on the last part of this page. 

Inheriting the whole section with eye-catchy graphics and texts with stylish colorful fonts, they explained their values on "Our Values." Lastly, they wrap up their about us page with a short FAQ section and two full-height footer sections. 

24. Dance in Color 

About Us Page Examples

Sometimes, less is more. This about us page design of  Dance in Color , a Corioghrapher group's online presence, begins with a full-width violet header (which also has their brand persons' images on it), keeping a transparent navigation bar above the fold. In this first section, they also named the page 'Our Story' in a simple and bold bright white font.

Then, unfolding their story on the empty, uncluttered background using small bold typography, they tell everything they need to implement on their about us page. While being strong, simple, and to the point, this coriographers's about us page draws its finish line on a charming pale footer. Written their name with plum shades in its headline and a few texts explaining their address, mail id, and slogan! 

 25. Echo Fitness

About Us Page Examples

With a floating white broad background, the  Echo Fitness's  website's About us page added some spontaneous collections of fixed images on its base. They created this fitness website’s about page relying on  these three sections-  ‘About Echo,' 'Why Echo,' and 'Phoebbe Griffinth- Founder.' As their motive is to let people know what they look like rather than what they feel like- they used their location's atmosphere's images on the about page. 

After that, they introduce their trainer and founder, Phoebe, in the closing chapter, just like the other about pages do. Yet, they managed to deliver a lot about the founder within lines as they used bullet-pointed sentences. Helping visitors put their focus on this line and learn about her within seconds. 

26. The Berlin Storyteller

About Us Page Examples

Neat as a pin, like smooth sailing, the Berlin-based travel website of The Berlin Storyteller  is well engaging. Dennis Behnke, as he introduces himself as 'The Berlin Storyteller,' is a tour guide who provides private tour service to tourists by sharing stories of their destination.  

On the right side of this about page, 'the berlin storyteller' used photographs of himself and famous places in the town. Along with the images, he also added his  Tripadvisor profile  card that showcases his ratings and reviews. Visitors receiving his services can quickly write a review using his' About my Tours' page.

27. Big tree farms 

About Us Page Examples

Begins with a full-width hero image of where they are located, the  Big tree farms  about us page greets its visitors with customers engaging slogan- 'We live where we grow.' As you swash your glance down the page, you will feel the page's canvas is brushed with a stroke of color onto it.   

After that, this food website's about page included its story named 'Our Story' on a blank portion on the top and a visual on the bottom, keeping the texts overlaid. Then again, inheriting a section swashed with tiffany and cyan blue color, they added some transparent cards displaying what makes their business different from the others. Visitors can watch a video that has been embedded halfway through their journey on this page. 

Drawing the last finishing line, they made this About page a rich source of nature, food, and life with the tincture of peanut, Cocoa, red-brown, and chestnut on the horizon.

28. Heavenly Healthy 

About Us Page Examples

Heavenlynn Healthy  is a food blog website where owner Lynn shares stuff like healthy food recipes, travel stories, and many more. Keeping the most part of the page empty, this website's about page occupied just the middle of it with a large visual of Lynn and some texts. She managed to tell many things in this little page by Using a bit more small font size.

I really appreciate how Lynn did not forget to give a photo credit to the photographer by anchoring his photography website's link. She also added her Facebook, Pinterest, and Twitter links on the ending block and the footer. 

You can attach your blog link on your about page's footer, as Lynn anchored some recipe blogs. 

29. Yantra 

About Us Page Examples

Yantra  serves Indian food in the heart of Singapore in a classy way. You can find their main sections, for example, 'The Place,' 'The Food,' and 'The People, ' within minutes. This page can be identical among small business about us page examples as they kept it somewhat more interactive. 

When reading the texts, you can swipe and see multiple images of their restaurant's atmosphere, mouthwatering cuisine, and people. This helps the visitors to familiarize themselves with the restaurant and clearly understand how delightful their food items will be. 

Thus using photos on your restaurant website  helps you build trust and increase credibility with potential customers. 

30. Supernatural 

About Us Page Examples

Supernatural , a cake-making ingredient-producing business, has designed its about page in a dramatic way by embedding GIFs all over it. 

Only after someone enters this website, dropping the hook for visitor engagement, it offers them to subscribe to its newsletter. Well, the alignment of elements in its About page design will not let you guess what type of website it is. Besides, it will just engage you in reading its story in a supernatural way! 

If things can be done more simply, why should we struggle for survival? Try something that swims upstream, and you will get the key on your fist to open your success story by driving more user engagement.  

31. Brew TEA CO.

About Us Page Examples

They are to the point, vivid, and engaging as well!  Brew tea co  is based in Manchester city, serving people 18,300 cups of teas every Thursday . 

Look how they stand different online by their contexts and ideas. In the first shot, they made it clear whom they serve with the colossal title 'For tea drinkers. ' Now as their visitors got clear that its the right place, they threw the second anchor onto their mind with an interesting question- "Q: HOW MANY CUPS OF TEA DOES IT TAKE TO FILL A NISSAN CUBE?"

Don't be amazed. It's just the beginning! This stunning about us page example is stuffed with entities like this. 

32. MANiLife 

About Us Page Examples

As you scroll down to it,  this example of the great about us pages will take you on their journey from Stu's Peanut butter to  MANiLife . After a long tour, 'The Mani Story' introduces the youthful, fresh faces of the company on 'MEET THE MANI TEAM' on millennium blue canvas.  

Keeping the about page's theme in a Tan-brown shade along with the kapraneuepro font style, this about page example with inspiration. 

8 Must-have Elements of a Great About Us Page Example 

The critical aspects of a drop-dead gorgeous About Us Page may vary on its category and the purpose you would like to put your focus on. However, the overall output of a good About Us page needs to be transparent, catchy, easily accessible, and customer-driving.

If you are designing or planning to revamp it, here are the few key building blocks you should better implement to your About Us page- 

Reveal Your Company's Story

Every business has its own story of origin. Whether you are building an about us page for a photography service website, a real estate business website , or a website for your portfolio, you have a story to tell. 

Handy hint: If you are a startup, you can add a hook at the very start by telling how this business was born, what obstacles you have overcome, and what your milestone was. 

Introduce Your Team

An about us page of a website helps your visitors move forward on your company's fact-finding mission. You can turn a visitor into your client from this page by building trust and credibility. 

Therefore, let them rely on your expertise by showcasing the people behind your brand. So, introduce your team, and share their skills and backgrounds. 

What are You Offering – and For Whom

Most people will find it more believable if they feel they are the person you have been serving for. Be bold about mentioning what product or services you are offering so that strangers can determine whether their prospect aligns with your company's competence. 

Your Mission

Well, I am not telling you to write something like— 'Our mission is to … after 5 years.' It is not going to work like that!! 

But, you need to be a bit more transparent to your visitor. ‘Why are you here today?’ ‘What is your goal so that you can serve them best?’ ‘Why are you unique from the others in the market?’ answer these questions on your about page. 

Trust me. It will engage more people than before. 

Case Studies or Previous User Reviews

Inputting case studies and user reviews into your About Us page can influence potential clients to change their purchasing decisions. Some words (Reviews or Testimonials) of your previous best customers will also help your visitor visualize their upcoming prosperity from you or your business. 

Social Media Links

Social media link helps to spread the reachability of you, your content, and your brand. Social media profile linking helps you improve link building and search relevance since search engines are getting wiser at providing quality search results.

Handy hint: Add your Product Hunt  profile link if you are a kind-of-a-business that releases products online. Hook with sites like- Trust Radius and G2 Crowd that will help your visitors get the sources for reviews and comparison.

Location Details and Contact Information

If you heritage any physical store, sharing your business's location will help you gain their trust. Apart from just about ‘TRUST,’ adding a location on your about us pag e will help Google search engine crawlers index your site and show it when someone searches for the nearest service provider. Thus, you gain more visitors and customers from local search results than before. 

Now as your target customers know about your business details, you need to allow them with some information to contact you. That is where your contact details come forth. 

Put the ladder for influenced customers so that you can push them quickly from the middle of the funnel to the bottom of the funnel. 

Customer Driving Call-to-actions (CTAs)

A call-to-action (CTA) is an essential component of the About Us Page of your website. CTAs help you increase customers' encouragement, provide them the direction of where to go or what to do, assist you in getting more leads, and increase your client conversion rate. 

CTAs or call-to-actions can be the Subscription button of your About us page, the social media profile link you provide, or the form you ask them to submit.

Now as you have learned what essential spices you need to flavor up your 'About Us page,' you can now look for some About Us examples. 

How To Write an About us page? 

When an About page of a website is written well, it can help the company to illustrate its essence, specify itself outside of the competition, and leave a more comprehensive first impression on its potential customers. 

So, why leave the chance to grab the best opportunity to make a customer buy your products? With these 6 simple steps, you can write your about page's story to the point. 

  • Outline everything you want to insert on your about us page. 
  • Get cracking with a strong headline or slogan. 
  • Explain what you offer and for whom
  • Include visuals. 
  • Tell your story and values. 
  • Add some trust signals like- reviews, statistics or analytics, social media links, badges, etc.

Now that you have some inspiration on how to write an about us page. So, why not give it a shot at how to create an about us page and add it to your already built website from a best no-code web builder like Dorik?

How To Add an About Us Page on Your Website with Dorik? 

For this part, I expect you have already tried building a website on Dorik and wish to add an About Us page. So let's begin the part about how you can add and then link it- 

Dorik Aroka Template

So, I am selecting Dorik's Aroka Agency Template for this demo as there is no pre-added About Us page on this template. 

Step-01: Add an About Us page 

  • Now, to add your new About page, click on the 'Pages' icon in the left corner of your page. An onsite editor will open. 

Dorik editor

  • Click on '+Add New Page.' And a blank page will be created for you. Now, you can design your about us page templates here. I am skipping this part of the about us page design as we focus on adding one on Dorik, the no-code web builder. 
  • Fill the ‘Page Name’ with the name you want to give your new page. Here I am giving the name ‘About Us.’  

Dorik editor

  • And then, we have to create a slug for this page, which we will use later to link this new page with our website. So, I kept the slug as ‘about-us.’ 
  • Click on ‘Homepage ’ to go back to the homepage’s editor of your site. 

Dorik editor

Step-02: Link the About Us Page to Your Website’s Homepage. 

Now, it's time to link your newly created about page with your website. For this, I prefer adding this page to the navigation menu. 

  • Click ‘Edit Element’ or just somewhere in the navigation bar. A new editing panel will be open from the right of your screen.
  •  Click on ‘Links.’

Dorik editor

  • Click on the '+Add New' button.

Dorik editor

  • A new item for the navigation bar will be created. Now, click on the arrow icon of the newly added item. 

Dorik editor

  • Name this item's name on 'Link Text.' 

Dorik editor

  • Now, set the Link type to ‘Page.’

Dorik editor-adding multi pages

  • Choose with which page you are willing to add this menu item’s link. As we are adding a newly created ‘About Us Page’ with it, we will select ‘About Us.’

Dorik editor- adding multi pages

We are done with this part now. It’s time to add the slug with HTML Selectors. Go to the ‘Advanced’ part of your sidebar editor (1)  For this. 

Dorik editor- adding multi pages

Click on ‘ HTML SELECTORS’ (2). 

Paste the slug on ‘HTML ID’ (3).  

Lastly, Hit the ‘Publish’ button, and we are ready to go live!! 

Dorik editor-adding multi pages

Besides, You can watch this video on creating and adding multi pages on your website. 

Ending Thoughts 

An about us page speaks louder than any other page of a website. It helps brands to increase credibility, establish a stronger relationship with customers by sharing their stories and help to differentiate themselves from others in the market. So, you must be careful and convincing while writing for your about us page.

Many no-code web-builders provide free templates and plans to help you make your about page wow-worthy and formal like the pages discussed above. See these about us page examples, get the comparison on your desk, and choose the best one to make your online presence bolder and more robust.    



Sumaiya Begum

Sumaiya is a technical content writer, and an admirer of furry animals and silent nights. Born and raised in a city known for its green hillocks. 

She spends her days writing for software builders and training young writers on one of the largest non-profit skill building organizations in the country.

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    Example 1: Intrepid Travel. Intrepid Travel's "about us" page is a great example of how to showcase your company's values and achievements. They start with an introduction to their brand and mission, then go on to share their commitment to responsible travel and sustainability. They also showcase their impressive list of awards and ...

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    19+ Travel Agency About Us (Templates + Examples) March 16, 2024 by Rahul Panchal. 0. About Us page is essential in the busy world of travel since it represents the organization's values and concepts. This overview essay seeks to peel back the curtain on these crucial pages and emphasize their function as a narrative medium on which agencies ...

  3. The 14 Best Travel and Tourism Websites To Inspire Your Own

    Sea Breeze Panormos. Jon's Carmel Marketing Cooking Class and Food Tour. The Berlin Storyteller. All Inclusive Vacations. Twende Zetu Kilimanjaro. 01. Inward Travel. Creator Noå runs Inward Travel to "take the opportunity of lifelong learning, to improve quality of life and performance by consciousness and exercise.".

  4. 30 Examples of Stellar About Us Pages for Inspiration

    Best About Us Page. Dave had the best About Us page due to its simplistic design, straightforward copy, and engaging illustrations. The page matched the company's brand and shared the founding story in a fun, light-hearted way. Dave's easy-to-read, engaging About Us page is a solid example for inspiration.

  5. How to Create an About Us Page for a Travel Website

    The About page is a vital part of your website; it is the place where you get to pitch yourself as a tour operator and convince the customer that your values overlap with theirs. Put some thought into this, and keep it updated; you will find that it's a commonly visited page (along with your booking page) which will help customers get to know ...

  6. 20 About Us Page Examples With Templates

    2. WP Standard. WP Standard 's About Us page is almost like a look book with a minimal amount of copy. The story is told through video, imagery, and sparse text that summons the idea of resilience, exploration, and embracing the essential. WP Standard has a beautiful, customer-centric About Us page.

  7. About Us

    About Us. The World Tourism Organization (UN Tourism) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. As the leading international organization in the field of tourism, UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental ...

  8. 25 Travel Website Design Examples for Tourism and Agencies

    Grand Forest. An excellent example of tourism website design, this five-star mountain hotel in Greece features a full-screen background video on the homepage that rotates clips every few seconds. Just about every page on the site includes a very large header photo.

  9. 25 Awesome About Us Page Examples For Web Design Inspiration

    The About Us page of your website is an essential source of information for anyone who wants to know more about your business. ... the organization tasked with encouraging foreign tourism to the U ...

  10. 27 Best About Us and About Me Page Examples of 2023[+Templates]

    7. Bulldog Skincare. The best about us pages use a good mix of color, have personality, and stay true to a company's unique brand voice. Let's look at Bulldog, a skincare brand for men. The about us page is pithy and leads with a cute bulldog — fitting the name and the brand.

  11. About Us Page Examples

    Posted first YouTube video in 2017, after six months the channel blossomed and grew. 4 years later Robin completed his Ph.D and joined PUL, together greating the app and website you see today. 6. Colourpop. Colourpop is a great example of how you can incorporate video into your About Us page.

  12. How To Make A Travel Website: Step-By-Step Guide

    Design Best Practices. Keep these principles in mind when crafting your homepage: Visual Hierarchy: Use size, color, and spacing to guide the eye toward the most important elements. Mobile Responsiveness: Prioritize design that seamlessly adapts to various screen sizes, providing a smooth experience for all visitors.

  13. How To Write An About Us Page: 50+ Examples & A Free Template

    7 Steps To Write Your About Us Page. Step 1: Figure Out Everything Your Page Will Include. Step 2: Start With Your Mission Statement. Step 3: Explain What You Do and Offer in More Detail. Step 4: Map Out Your Company History. Step 5: Incorporate Your Values. Step 6: Include Visual Elements.

  14. 21 Best About Us Pages for Your Inspiration

    10. Bon Puf | Cotton candy vender. The Wix website builder offers a complete solution from enterprise-grade infrastructure and business features to advanced SEO and marketing tools-enabling anyone to create and grow online. Your website's About Us page should provide crucial information and enhance your brand perception.

  15. Visit The USA: Guide To USA Holidays & Travel Around America

    VisitTheUSA is the USA official guide for traveling the United States of America. Discover here all the information you need for your American holidays.

  16. Lonely Planet

    Our guidebooks & travel books. Whether you're interested in traveling to a new city, going on a cruise, or cooking a new dish — we're committed to inspiring you to experience travel in a whole new way. Lonely Planet's collection of 825+ travel and guidebooks is sure to inspire the traveler within. View All Books.

  17. 20 Example Travel Websites That Will Get You Moving

    16. Washington The State. It's clear from Washington The State 's homepage that its focus is on highlighting the state's natural beauty, and this idea is apparent throughout the entire site. Although the state also includes several large cities, the site goes heavy on the visuals showcasing its natural beauty.

  18. Best Travel and Tourism Websites in the World 2022

    8. Peru. The website's Peru 360 page. As much as Peru is receiving growing interest as a travel destination in recent years, the country also seems to be extremely conscious about communicating ...

  19. How to Write an About Us Page

    1. The right tone. Tone is an element that should be consistent throughout your "About" page. But don't worry - you won't need to dust off any high school English textbooks to get this right! For a professional website, the writing just needs to find a middle ground between knowledgeable and approachable.

  20. Tourism websites

    How to create your tourism website design. If you want an amazing tourism website that stands out from the competition, work with a professional designer. Find and hire a designer to make your vision come to life, or host a design contest and get ideas from designers around the world. Designers from around the world pitch you ideas.

  21. About Us

    1. About this site. The World Travel Guide (WTG) is the flagship digital consumer brand within the Columbus Travel Media portfolio. A comprehensive guide to the world's best travel destinations, its print heritage stretches back 30 years, with the online portal reaching its 19-year anniversary in 2018. Available in English, German, French and ...

  22. Tripadvisor: Over a billion reviews & contributions for Hotels

    Plan your next trip, read reviews and get travel advice from our community on where to stay and what to do. Find savings on hotels, book the perfect tour or attraction, and reserve a table at the best restaurants.

  23. 32 Inspiring About Us Page Examples of 2024

    Use your own story to drive your visitors' attention. Grab ideas from this website's about us page and let your own about us page shout. 7. Islango About Us Page Examples On its sailing service providing website's About us page design, Islingo highlighted its focus on describing its business. Occupying the whitespace with a full-height image ...

  24. Job Opportunities

    Find Job Openings. All available local positions for the U.S. Embassy, Kathmandu are posted on the Electronic Recruitment Application (ERA) web page powered by Applications must be completed and submitted through ERA. Paper or e-mailed applications are not accepted.

  25. Pet Travel

    Find out if your pet qualifies to travel. Your animal doesn't qualify for pet travel and is subject to different import regulations and export regulations if you: Don't see your pet listed below. Are exporting semen or embryos from any animal. Have a pet that's considered livestock or poultry, like pigs or chickens.