unique visits metric

Unique Visitors: Understanding and Targeting Your Competitors’ Audience

What is the unique visitors metric?

Unique visitors is a website metric that shows the total number of visitors to a site; counting only their first visit. If they return to the site at a later time, any additional visits are not counted in this number.

As one of the most telling website KPIs, it’s something every business should track and compare with competitors’ website and engagement metrics.

Now you know what it means, let’s talk about why it matters so much.

What is unique visitors used for?

This standard engagement metric is essential for analyzing web traffic and planning your digital strategy . It’s also referred to as UVPM, which is short for unique visitors per month. Google Analytics is considered one of the most common analytics tools; it provides a unique visitors metric for your site. With Similarweb’s analytics platform, you can also examine your competitors’ unique visitor stats, along with other useful insights that allow you to drill down and unpack their successes online.

Unique visitors comes in handy in a range of situations, including:

• To data and BI analysts tracking online activity in their industry or competitive landscape .
• Doing a competitive analysis of a rival’s website.
• For publishers assessing the exposure of a competitor’s piece of content.
• Both strategy and investment teams measure a brand’s reach.
• Benchmarking industry traffic and engagement stats.
• To see which companies achieve success with inbound marketing.
• For advertisers who need to quantify the impact of another company’s campaign.

Why is the unique visitors metric important for your business?

To understand the exposure and reach of a website, marketers and researchers look at page views. Similarweb’s equivalent, the number of visits received by a website is a key metric for analyzing that website’s traffic. This information is critical, for example:

– If you are a publisher and want to show the number of impressions an ad will receive on your website.

– If you are part of the user journey team at an ecommerce website seeking to capitalize on each visit as an opportunity to convert a visitor into a buying customer.

To help you better understand a website’s audience analysis , such as size and reach, you need to look at the unique visitors metric. In the simplest of terms, this number represents how many pairs of eyes viewed a particular website during a specified period.

Dividing the number of visits by the number of unique visitors yields the number of visits per individual user (also provided by Similarweb), which you can use to analyze engagement rates on a website and understand how many times every single user visited that website.

Unique visitors, visitors, and visits – what’s the difference?

It’s easy to get confused with these web analytics metrics. Although they’re similar, it’s critical to understand the difference.

Visits: Counts the number of single visits to a website or page, regardless of their origin. The same visitor may have several visits to the same page.

Similarweb calculates total visits within a defined period and region. Each time a visitor accesses one or more pages, it counts as a visit. Subsequent views of the same page are included until the user is inactive for at least 30 minutes.

Visitors: In Google Analytics, visits from the same browser or terminal are defined as coming from the same visitor if they arrive on the same day . In other words. “Visitors” count the users that visit your site in a single day. The following day, the system starts counting again. Whoever was at your site before is not recognized as a returning visitor but simply counted as a visitor again.

Unique Visitors: The system recognizes the visit’s origin – the visitor – over a specified period. Each visitor visiting your site or page within the specified period is counted only once. Let’s take a closer look at the methodology Similarweb and Google Analytics uses to identify website unique visitors and collect the information.

How are Unique Visitors calculated?

There is no standard in the market for measuring the number of unique visitors; hence there are slight discrepancies between tools.

• Google Analytics and its cookies

Most of you are familiar with Google’s definition: “Unique visitors is the number of unduplicated (counted only once) visitors to your website over the course of a specified time period.”

To be more precise, Google identifies the same IP address by placing a cookie. Google can’t identify the actual person. If the same visitor enters from a different device or browser, each will count as a unique visitor. Another scenario that renders this method slightly inaccurate: users can erase cookies, or different family members can enter a site from the same device and browser.

• Similarweb Unique Visitors Per Month (UVPM) identification method

Unlike other traffic analysis tools , Similarweb does not rely on cookies , which are often considered an unstable data collection mechanism, as explained above.

As a result, cookie-based technologies tend to overestimate the number of unique visits; they will often show higher numbers than the Similarweb software.

Similarweb collects data from a variety of sources, including a large panel composed of users who share their anonymous clickstream data. Each device in the panel receives its own unique ID, which translates into a unique user.

Under Monthly Unique Visitors , you will see the number of users who visited the specified web location one or more times during the monthly period.

• Similarweb Daily Unique Visitors – are they different?

Again, Similarweb’s technology does not use cookies to identify Unique Users; therefore, the differentiation between a visitor and a unique visitor isn’t really relevant. We refer to visitors as daily unique visitors.

Unique visitors function as a basis for many of our traffic and engagement metrics. We calculate unique visitors for desktop and mobile web, which means the traffic for the calculator is the sum of both.

Monitoring daily unique visitors lets you improve website stickiness and engagement, evaluate peak traffic days, and much more.

• Closely related metric: Visits per Unique Visitor

The next metric to look at in your traffic analysis is Visits per Unique Visitor if you want to understand your unique visitors‘ behavior and engagement. With Similarweb, you can choose a time frame and region and monitor how many visits a user made and how many pages they viewed on average.

But that’s a topic for another post. Read here how to leverage Page Views and benchmark against your competitors .

How to use competitor’s unique visitors metric to amplify your digital strategy

Here’s one thing to remember about your target audience : It’s also your competitors’ target audience. So if you want to increase your unique visitors, you need to look at successful best-in-class companies along with players in your market showing significant growth.

Step 1 – Establish key competitors to analyze

First, identify which competitors generate the most unique visitors. They could be industry leaders or rising stars. At this point, it’s not about doing a full-blown competitive analysis, we’re simply going to find those people showing the highest number of unique visitors.

Ready? Then, let’s begin.

Action: List between 5-10 competitors to analyze as part of this task.

Tip : You can use Similarweb to identify market leaders and high-growth sites in your industry.

Step 2 – Establish the industry average

Understanding the industry average is a great starting point when setting any goals. In the next section, we list a few industry averages for the UVPM metric. But to gain an apples-for-apples representation and build a measurable strategy; establish your industry benchmarks.

Tip: In the same place on the Similarweb platform you can grab a snapshot of your industry benchmarks.

Here, you can view the standard industry benchmark for unique visitors, monthly visits, visit duration, pages per visit, and bounce rate. If you want, you can drill down and analyze specific competitors to get an idea of their individual wins and losses.

Step 3 – Do a quick competitive analysis of traffic and engagement stats

Unique visitors is one of the crucial engagement metrics to include in your analysis. But, it doesn’t always show the full story. At this point, you also need context, as this is where the biggest opportunity to find insights exist.

Action: Look at key metrics, like:

• Unique visitors
• Page visits
• Bounce rate
• Time on page

You can use these additional engagement metrics to get a more granular view and record the metrics to give you a point-in-time view that you can refer back to.

Here’s a quick example of how this exercise can help you find opportunities to grow the number of unique visits to your site.

If your number of unique visitors is higher than that of your competitors, but your bounce rate is also higher, this raises the question of how well your site meets the visitors’ expectations.

• Are the visitors you attract the right persona for your business?
• Are your meta descriptions aligned with the content on the page or do they mislead?
• Is your site navigation simple and is it easy for people to find what they need?
• Are your consumer journeys considered and clearly mapped?

There are a lot of questions you can ask once you unpack these metrics. But before you can break things down, it’s important you grab these other metrics to give you a complete picture of what’s happening on a site.

Step 4 – Examine marketing channels that drive the most unique visitors

Next, review rival’s marketing channels to see which drives the most traffic and unique visitors to their site.

Helpful: Make sure you record your findings in an easy format. Our downloadable competitive analysis frameworks are handy for this purpose.

Let’s say competitor A receives a significant amount of traffic from display ads; while your ad campaign performance is average. Rather than comparing all your competitor’s ads, you can now focus on analyzing this particular company’s campaigns because you know they work.

• Which keywords they target
• What they offer
• The types of CTAs they use
• How they design and word their ads

Similarly, you might discover a rival with a high number of social referrals, specifically from one platform. You can again, hone in and unpack their social strategy to emulate their success and get more unique visitors to your site.

Using Similarweb, you can view the marketing channels any business uses to drive traffic to their site. Along with each channel’s relative success. By clicking on any channel – let’s take display ads as an example, you can drill down even further to see the types of creatives being used, top publishers , landing pages, and more.

You can use the information from this process can help fine-tune your digital strategy. And help you understand your market position in all aspects of website traffic to identify areas of improvement too.

What is a good number of unique visitors based on my industry?

Before we answer this question, let’s remember that even companies in the same industry can be very different, to the point they often pursue different goals. A fashion website offering exclusive designer accessories does not need to generate the same amount of unique visitors as a popular consumer brand of affordable clothing.

Measuring unique visitors to your site is essential as an indicator of how successful you are driving traffic to your site . But it would be a mistake to stop there. What’s even more important is the quality of your traffic.

So, what are considered high-quality visitors for you? Those who will buy your products, use your service, engage with your website, and return for more. This is your target audience – and to attract them, you need to know who they are and what they are looking for. Successful competitors with the same target audience already know . That’s why they are a perfect place for you to start.

Similarweb’s dataset provides information that identifies your website’s demographics and your users’ online behavioral patterns.

You are not operating in a bubble, and the audience is not yours alone. Once you understand that, you also understand that viewing the stats for your own site, as Google Analytics lets you do, does not provide you with the full picture.

To get you started, here are the industry benchmarks we promised:

Average monthly Unique Visitors per key industries

Below are the monthly unique visitors benchmarks for five key industries. It’s important to check the changes on a monthly basis to ensure you’re always reviewing the most up-to-date figures.

Average monthly unique visitors for ecommerce and shopping websites, Aug 2022

Based on the top 100 ecommerce sites globally, the average number of unique visitors in the ecommerce industry is 122.5 million.

Average monthly unique visitors for finance websites, Aug 2022

Based on the top 100 finance sites globally, the average number of unique visitors in the finance industry is 311.2 million.

Average monthly unique visitors for news and media websites, Aug 2022

Based on the top 100 sites globally, the average number of unique visitors in the news and media industry is 410.7 million.

Average monthly unique visitors for CPG websites, Aug 2022

Based on the top 100 sites globally, the average number of unique visitors in the CPG industry is 1.166 million.

Average monthly unique visitors for TV and Streaming websites, Aug 2022

Go a Step Further with Similarweb

Similarweb Digital Research Intelligence can help with every stage of your analysis. And, if you’re interested, you can dig a little deeper, and discover audience demographics of the unique visitor metrics – either for your own site or that of your rivals.

In each stage of the 4-step process, you can use Similarweb to quickly view and record key website and engagement metrics. If you want to quickly track your performance or check in on how your rivals are performing at any point in time – Similarweb Digital Research Intelligence should be your tool of choice.

To get under the hood and explore the demographics of any site’s visitors, you can use the audience analysis tool to view things like:

Here, you see a complete set of demographics for a site. This includes traffic share by country, bounce rates, visit duration, page views, growth, and traffic share . Next, you get to see gender and age stats, visitor browsing behaviors, and interests.

Audience Overlap

If you want to benchmark unique visitors with key players in a market, the audience overlap feature is the quickest and easiest way to visualize how you stack up.

Here, you can compare up to five sites at a time, and see the respective UVPM for each company. At a glance, you can view audience overlap, which is the cross-visitation of a shared audience, and unreached potential visitors too.

When combined with your initial unique visitors analysis, traffic & engagement – these demographics give you x-ray vision into any site, its marketing strategies, and its target audience.

I know it’s a lot of data – but you know what they say?

Wrapping up: Unique Visitors

For any business, the unique visitors metric is a powerful KPI. It measures how successful (or not) a company is at driving new traffic to its website.

However, just looking at UVPM alone is not enough to prove success or improve performance. It’s one piece of a larger puzzle that can only be understood when complete.

Follow the steps we’ve outlined, and start leveraging the unique visitor metric to analyze competitors and outline a plan to increase your net-new traffic – today.

Boost Your Market Research with Similarweb

Enjoy 360° visibility into your industry and instantly adapt to market changes

What are unique visitors?

A unique visitor is a person who has visited a website at least once and is counted only once in the reporting time period.

What does UVPM stand for?

UVPM is short for unique visitors per month. It’s a common website and engagement benchmark that tells you how many unique visitors came to a site. It excludes repeat visitors and only counts their first visit.

How do you analyze unique visitors?

To analyze unique visitors, divide the number of visits by the number of unique visitors to yield the number of visits per individual user.

What is a high-quality visitor?

A high-quality visitor is one that will buy your products, use your service, engage with your website, and return for more.

Related Posts

Marketing OKRs: How to Stay Focused and Hit Your Targets

Digital Marketing Strategy: A Beginner’s Guide

What is a Marketing Plan and How Do You Create One?

How to Conduct a Social Media Competitor Analysis: 5 Quick Steps

How to Do an Ecommerce Competitor Analysis in 2024

Industry Benchmark Analysis 2024: Is Your Marketing Strategy Aligned?

Wondering what similarweb can do for your business.

Give it a try or talk to our insights team — don’t worry, it’s free!

Existing customer? Sign in

Unique Visits Explained

by Altin Tola · Updated Aug 16, 2021

What are unique visits? The definition.

How are unique visitors calculated, how to view unique visits in google analytics, why unique visitors are important, what is the difference between unique visits and unique pageviews, how to increase unique visits to your website, create content that drives traffic.

Dashword helps you produce high-quality content by simplifying the research and writing process using AI.

Unique visits are the number of people who have visited a web page or website within a set time frame. If the same person visits your website several times throughout the day, they are counted as a single unique visitor.

By tracking unique visits, you can better understand the actual size of your website's audience. This metric also helps you to better gauge visitor satisfaction. If the same people continue to come to your site, it's a good sign that they enjoy your content.

A unique visitor is determined by the IP address that is used to access your website. If the same IP address lands on the same webpage or website multiple times within a specified period of time, it only counts as one unique visit.

Using web analytics tools, you can track and measure unique users across any time period. However, most domain owners track unique visitors on a daily, weekly, and monthly basis.

Google Analytics is one of the best tools to use to analyze unique views. Here are steps to take to view your website's total number of unique visitors.

• Click Audience (top left) and then click Overview.
• A graph will appear at the top of the page. It shows users and unique visitors that have come to your site in the last 30 days.
• The graph also displays "sessions," which used to be known as visits. This is how many times a unique visitor comes to your site.

Unique visitors are an important metric to track if you want to increase your website’s following. Each unique visitor that you get is proof that your brand is growing and becoming more authoritative.

Tracking unique visitors is a great way to gauge the efficacy of marketing campaigns and the popularity of new website content.

A visit is a combination of actions that take place on your site within a set time frame. For instance, a single visit may include many pageviews. A visit can also include other actions such as an ecommerce transaction or a social interaction.

A visit starts when a visitor lands on your site and stops when the visit ends. A visit can end when a new calendar day begins or after 30 minutes of inactivity.

It's important to note that if a visitor comes to your site using a different browser or device, it will be counted as a separate visit.

A unique pageview is an aggregate count of pageviews that are generated by each user during a session. It's the measure of how many times a page was viewed during a session.

Reloading or renavigating to a page during the same session will count as one unique pageview. On the other hand, these actions may be counted as several pageviews. A visitor can have several visits across a set time frame. Each visit could consist of many pageviews of the same page, but only one unique pageview. By tracking these metrics, you can identify which content is most popular, better optimize your website, generate more leads, and

There are many ways to drive new website traffic from unique visitors on a consistent basis. Some of the most effective options include:

• Search engine optimization
• Linking to your pages on social media
• Email marketing
• Routinely posting useful content
• Paid traffic ads
• Influencer marketing

The content marketing tool

• Google Docs add-on

Free SEO Tools

• People Also Search For
• Meta Description Generator
• Content Optimization Checker
• Content Brief Generator
• SEO Glossary
• How to use Dashword
• Affiliate Program

By continuing to visit this site, you accept the use of cookies by Google Analytics for statistical purposes.

What Is “Unique Visitors”?

• Search Engine Advertising , SEO

Understanding Unique Visitors and How They Affect Your Digital Marketing Strategy

Table of Contents

When assessing the reach of your website or your marketing campaigns, there are a few key metrics you should pay attention to. One of these metrics is called “unique visitors.”

If your business is dedicating resources to an online marketing campaign, you need to be able to measure the success of your marketing campaign. 

Anytime a business invests resources into an online marketing campaign, that business should be able to learn about its customer’s typical website user behavior as well as how well the campaign is boosting the business’s bottom line.

Working with a top SEO agency , like Digital Logic, makes it even easier to assess the success of your digital marketing campaigns.

Our marketing team consistently monitors your website user behavior to gain a comprehensive understanding of what’s working and what’s not. By using the latest data-extraction and marketing tools, such as Google Analytics, Ahrefs, etc., our digital marketing experts can monitor your campaign’s progress, identify areas for improvement, and provide the best ways to move forward, for any given period.

To learn more about what our digital marketing team can do for your business, schedule a call with one of our skilled strategists and get your free SEO audit. 

What Are Unique Visitors?

We’re often asked, “What is ‘unique visitor?” and “What does “unique visits” have to do with my online marketing campaign?” While we, as marketers, understand the importance of website user behavior and how the typical, unique visitor contributes to your marketing data, we understand that this metric probably sounds funny to those who aren’t engrossed in the marketing landscape day in and day out.

“Unique visitor” is a metric that calculates the number of new users visiting a page or a set of web pages in a given time period, regardless of how often they requested the pages.

How many unique visitors view your site is different from the number of visits, however.

Difference Between Website Visits and a Unique Visitor

There is a simple difference between unique visitors and user visits. A website visit counts every user who visited the website in the reporting period.

If one unique user visits a website two times, it will count as two visits. And if one unique user visits a website multiple times, it will count as multiple visits.

Unique visitors are counted once, regardless of how many times they return to the website. All new visitors count only once, regardless of the number of times they visited a website.

For example, one unique visitor can provide the website with two visits or even multiple visits, but the unique user will only be counted as one unique visitor for that selected time period.

So, one unique visitor can visit the same web page multiple times and be counted once, while “number of visits” tracks the specific number of times that each unique user requested the page within the selected time period. 

Why You Should Track Unique Visitors

Tracking unique visitors is vital in measuring your website’s success. Understanding the number of unique visitors your website receives within a selected time period can provide a better insight into your audience, improve lead generation, and increase revenue.

If you’re not tracking your unique visitors already, there’s no time like the present to start.

So, what specific insight can measuring unique visitors give you about your website?

First, the number of unique visitors shows how big your website’s audience actually is , within any given time period. Multiple visits from the same user can distort the true number of different people who are visiting your website.

Next, the number of unique visitors provides insight into the behavior of your potential and returning customers .

Maybe you have a significant number of returning visitors. This can be an indicator that your site has high-quality content that keeps bringing website visitors back.

Conversely, maybe you notice that you have a good number of unique visits but not a high number of returning visitors. In this case, maybe there’s an issue on your site.

This can signal that something needs to be fixed or changed, which you can then do to increase visitor returns.

Data From Unique Visitors

Tracking the number of distinct individuals that visit your website is key to understanding the:

• true size of your audience
• effectiveness of your content marketing strategy
• the success of your marketing campaign
• number of ad impressions you’re getting

Professional marketers understand that they can use the unique visitor metric to identify areas on the website that need improvement and swiftly make those needed changes. This can increase repeat visits, attract more visitors, and even decrease the bounce rate on your site.

Learn more about KPIs and metrics

Benefits of Analyzing Unique Visitors

Digital marketing specialists use a plethora of different metrics to track and evaluate the relative successes of their Internet marketing campaigns, including website visitors and visits. The unique visitor metric is just as useful as other metrics, such as page views, conversion rate, CTR, CPM, and web traffic sources. Analyzing your unique visitors is beneficial in several ways.

Learn how to calculate cost per thousand .

Below, you’ll find some of the most important benefits of analyzing your unique visitors. 

Better Understanding of Your Audience

Understanding your audience is crucial if you want to know the true reach of your marketing campaigns. Tracking the unique visitor metric can show you how many of those visitors are seeing your site for the first time or how many visits are required before a user decides to make a purchase.

Increase in Revenue

If you have an e-commerce site, the unique visitor metric can show you how many visitors are purchasing your products or services for the first time. With this information in mind, you can adjust your digital marketing efforts to reach new users.

Better Lead Generation

If you understand the number of unique visitors, you can adjust your lead generation campaigns to target different audiences and generate more leads.

Improving SEO Strategy

Tracking the number of distinct individuals that visit your website during any given period can also help improve your search engine optimization (SEO) strategy.

You can identify which keywords are driving the most traffic to your website and place more emphasis on them, which in turn, helps you improve your SEO strategy.

Better Campaign Management

If you have multiple active digital marketing campaigns, tracking unique visitors can help you understand which of those campaigns are the most effective. You can also use this information to adjust your campaigns and ensure that your website is targeting the right audiences and in turn, visits.

Want to learn more about digital marketing metrics? Check out these posts:

• KPI Metrics
• Top Digital Marketing Metrics Small Businesses Need to Measure
• SEO Ranking Report Software

How to Track Unique Visitors

There are a few different ways to track unique visitors.

Track Unique Visitors Using Cookies

Since most marketers understand the importance of tracking unique visitors, they’ll use cookies to capture this website data.

A cookie is a tiny piece of data that’s stored on a user’s computer when the user visited a website. This data can be used to track the user’s movements through the Internet.

Track Unique Visitors Using IP Addresses

You can also track unique visitors through the use of IP addresses. Any device that connects to the Internet has a unique IP address and can be used to identify distinct individuals visiting your website.

Track Unique Visitors Using Analytics Tools

There are also several web analytics tools that measure the number of unique visitors you receive. Some examples of these tools include:

• Google Analytics
• Adobe Analytics
• Yandex.Metrica

Most marketers use Google Analytics, as it provides the most reliable data for each selected time period.

We provide more info here: Monitor Web Traffic

How Many Unique Visitors Should Your Website Get?

The number of unique visitors your website should get during any given reporting period depends on your industry, your audience, and the scale of your business.

For example, if you provide high-value commissioned art pieces for prominent collectors, then your website should get fewer unique visitors than someone offering $1 digital prints. If you sold each custom art piece for $10,000, you’d need 10,000 unique visits (that actually purchase) for your digital print business to equal the one unique visitor that purchased your custom art piece.

But we know you didn’t come here for the story. You came here for the bottom line. The rule of thumb for the average small business is 1,000 unique visitors per month.

However, it’s better to invest in marketing techniques that target higher-quality website visitors than to blindly target all of the visitors your website can handle.

Where Do Your Website Visitors Come From?

When you understand where your website visitors are coming from during any given time period, you can better determine where your marketing budget should be spent in the future.

Look into paid media vs earned media .

There are several traffic sources for website visitors, including the following:

• Organic search results
• Direct search results
• Social media
• Display ads
• Email marketing
• Paid search

What Is Your Industry Standard For Unique Visitors?

SEO tools, such as AhRefs , SEMRush , or Google Analytics , can help you determine what “good” visitors look like for your specific industry. These tools help evaluate your competition’s traffic. You can see how many unique visitors land on their website, and then you can compare these data points to your own data.

Once you establish your industry standard, you can have a better understanding of whether your website is on target for unique users.

How Is Your Content Marketing Strategy?

If your website isn’t getting enough visitors, then you need to invest in professional content marketing services from a reputable digital marketing agency , like Digital Logic. Content marketing is a crucial part of any good digital marketing strategy.

At Digital Logic, our professional marketing team monitors your content to ensure that the content is ranking for the correct keywords. This helps ensure that we are appealing to the ideal unique visitor that your business needs to thrive.

The better your content marketing strategy, the more website visitors your business will attract.

Ready To Get More Website Visitors?

When it comes to building and maintaining a successful website, it can be incredibly difficult to accomplish on your own.

At Digital Logic, we simplify the marketing process and help grow businesses exponentially by harnessing the power of SEO, PPC management services , and data.

If your goal is to increase website visitors, grow your customer base, or increase revenue, our marketing strategies can help get you there. Our SEO professionals are here to help you develop and execute a personalized strategy that works for your business – not just a one-size-fits-all solution.

Subscribe and Thrive

Lets work together.

Let us know how we can help grow your business.

Related Posts

Paid Media Agency: Display Advertising Services That Convert

Google Screened: What is it, and Why Do Local Businesses Need to Be Screened?

Local Search Engine Rank Tracking

Digital Marketing

Law Firm Marketing

• Law Firm Marketing Services
• Law Firm SEO Services
• Law Firm PPC Services
• Law Firm Web Design
• Bankruptcy Lawyer Marketing
• Criminal Defense Marketing
• Divorce Attorney Marketing
• Family Law Marketing
• Immigration Lawyer Marketing
• Personal Injury Marketing

Our Company

• 411 Lake St, Suite B Shreveport, LA 71101
• (318) 678-5020

Digital Logic © 2024 | Privacy | HTML Sitemap | Sitemap

37+ Reviews rated 5 stars

Learn / Guides / GA glossary (A-Z)

Back to guides

How to view unique visitors in Google Analytics

Is anybody out there? When you pour your creativity and hard work into your website, service, or marketing campaigns, it’s nice to know if people pay attention. Tracking unique visitors in Google Analytics is one way to confirm real people see and appreciate your efforts.

But knowing how many people visit your website does more than soothe your concerns about whether you’re reaching users—it also helps you communicate your impact to stakeholders and make customer-driven decisions.

Last updated

Reading time.

This guide teaches you what the unique visitors metric in Google Analytics is, how to measure it, and when to use the metric. 

What is the unique visitors metric in Google Analytics?

Unique visitors (or unique users) in Google Analytics is a count of unduplicated individuals who visit your site in a specific time frame.

For example, if Nicole visits your site three times, Tawni visits two times, and Stephanie visits four times, Google Analytics counts that as three unique visitors—even though there were nine separate sessions. 

As a refresher, a session in Google Analytics is a collection of someone’s interaction with your websites, AKA their visit to your site or app.

How to find unique visitors in Google Analytics

If you use Universal Analytics (UA),  ‘users’ always refers to unique visitors.  Any report listing 'users', like the Audience or Acquisition categories, counts unduplicated visitors.

However, this guide focuses on Google Analytics 4 (GA4) since Google transitions to that version in July 2023, and 'unique visitors' isn't the default in GA4. Instead:

'Total users' = unique visitors or unique users ✅

'Users' = active users (NOT unique visitors) ❌

‘Users’ often appear on GA4 reports, but it’s not a direct match for a unique user count. Here are two spots that do list unique visitors in Google Analytics 4. 

Engagement events report

The first place to view unique users in GA4 is through the 'Life cycle' Events report:

Open ‘Reports’

Click on ‘Engagement’ under the ‘Life cycle’ section

Select ‘Events’ from the drop-down menu

Read the ‘Total users’ column

The GA4 events report counts ‘total users,’ which they define as ‘the total number of unique users who log an event.’ Image via Google Analytics . 

Engagement conversions report

The second option to view unique users in GA4 is through the 'Life cycle' Conversions report: 

Select ‘Conversions’ from the drop-down menu

GA4 tracks unique users for events, not page visits. Image via Google Analytics

When to use unique visitors in Google Analytics

Unique visitors shows you how many individual users you reach, regardless of whether they visit your website once or ten times.

Without taking your unique visitors into account, you’d have a skewed perception of how many customers completed an event, like viewing a product page—imagine if Nicole’s three sessions, Tawni’s two sessions, and Stephanie’s four sessions counted as nine users instead of the actual three.

Here are three scenarios where you’d use unique visitors in Google Analytics as a starting point to understand user behavior . 

1. Measure your website’s reach

Imagine a product marketer has custom events in GA4 to measure blog visits and lead magnet landing pages. At the end of the year, they include total users (AKA the number of unique visitors) in a report for stakeholders to compare their performance against goals. 

They also include the ‘event count per user’ to measure how many times unique users view content on average.

❗️ But Google Analytics can’t reveal why users return or decide to stop visiting to help the product marketer decrease bounce rate. 

2. Compare website traffic before and after updates

Suppose a product designer needs to gauge if a navigation redesign makes it easier for users to find a particular page on their app, so they compare monthly total users for that event from before and after the update. 

The unique users count in GA4 reveals whether they met, exceeded, or failed at their engagement goal.

❗️ But Google Analytics doesn’t show how users interact with the redesign. 

3. Determine how far users get down the sales funnel

Let’s say a product manager wants to understand how far most website visitors make it in the ecommerce checkout flow , so they compare total users for various conversion events, like viewing an item, beginning checkout, and adding payment information. 

GA4 will show them a steep decline in users between beginning checkout and finalizing a purchase.

❗️ But Google Analytics won't show them the reason for the decline.

🚨 Keep in mind: total users in GA4 indicate user volume but not behavior. And if you want to make informed decisions about what to keep, change, or get rid of to create a better customer experience, you need to combine qualitative and quantitative data. 

For example, if you saw that more people added item A to their cart than item B, you might assume item B lacks product-market fit . But that quantitative data alone won’t tell you that the buttons on item B’s web page are broken or that you’re promoting item B to the wrong user persona .

Combining website analytics with digital experience insights reveals how users behave and why.

How to pair unique visitors with digital experience insights

Digital experience insights let you observe and learn from users with tools like recordings, heatmaps, surveys, and interviews to build on your Google Analytics discoveries.

Simply adding an exit-intent survey to the item A vs. item B scenario above would reveal that customers want item B in a different color or that crucial details are missing from the product description. 

Let’s revisit the scenarios from the previous section to understand how digital experience insights help teams dig deeper into user behavior patterns . 

Hear about customer preferences directly from them

Think back to the marketing team measuring the reach of their blog and how often unique users came back for more. To make their future content customer-centric, they use a tool like Hotjar to:

Interview customers about what stood out to them, their likes and dislikes, goals, and what they want to learn

Concept test blog image styles to learn which designs drive engagement, so they can carry out optimizations

See how customers move through your website

The product designer from earlier uses unique visitors in GA4 to measure how well a redesign drives traffic to a particular step in the customer journey . 

The next step in their investigation is to watch recordings to see exactly how users scroll, move, u-turn, and rage click on the page. 

When the designer realizes the culprit is a banner that users thought they could click, they rework the page and see engagement increase.

Understand why customers convert (or leave)

Finally, recall the product manager who views total users at each milestone to analyze the sales funnel. 

GA4 revealed a steep decline in users between beginning checkout and finalizing a purchase, so they analyze scroll heatmaps to see how far down each page customers usually scroll. 

To narrow their focus even more, the product manager uses Hotjar Funnels to view sessions of low-engagement pages and uncover a bug that caused the drop-offs, improving the user experience (UX).

Have a plan before you dive into Google Analytics reports

Google Analytics is a powerful web analytics tool, but the different terms and charts become overwhelming if you wander too deep without a plan. 

First, choose a question to answer, like, “How many people interacted with our blog this year?” or “Are there points in the sales funnel where customers drop off?” Then, use the unique visitors (total users) metric in GA4 to gauge user volume for the event. 

Since GA’s quantitative data only gets you so far, you need to use a digital experience insights platform like Hotjar to make sense of your data and learn how your audience interacts with your website or app. 

The more you know about the what, why, when, and how of customer experience, the quicker you’ll delight customers , increase engagement, and boost conversion rates.

Understand what unique visitors do on your website

Unique visitors in GA4 tell you how many people visited your site or app, but you need Hotjar’s tools to understand what they did and why.

Previous chapter

Guide index

💡 Reveal 101 - Join our Live Product Tour on March 24th, 5 pm GMT / 9 am PST

Book your seat here

CRO Platform

Test your insights. Run experiments. Win. Or learn. And then win.

eCommerce Customer Analytics Platform

Customer Survey Platform

• Managed Services
• How we help

Acquisition matters. But retention matters more. Understand, monitor & nurture the best customers.

• Case Studies
• Ebooks, Tools, Templates
• Digital Marketing Glossary
• Ecommerce Growth Stories
• eCommerce Growth Show
• Help & Technical Documentation

Home » Unique Visitors

CRO Glossary

Unique Visitors

• Definition last updated: 30/01/2024
• Definition first published: 06/01/2023

Table of Contents

Imagine knowing the true size of your audience, their behavior, and the impact of your marketing efforts. How powerful would that make you feel? How much better your campaigns could be? It’s time to embrace the power of tracking unique website visitors. In this entry, we’ll delve into the benefits of this essential metric and how it can revolutionize your online presence. Get ready to unlock a world of opportunities and take your business to new heights.

What Are Unique Visitors?

In marketing, the unique visitors’ metric measures (and counts) the number of distinct individuals visiting a page or multiple pages on your website in a given time interval – regardless of how often they requested those pages.

Note: this metric is different than the number of visits, which shows how many times your pages are visited, regardless of how many visitors land on your website.

Unique visitors are counted only once, regardless of how many times they visit the website during that period.

This means that if a user visits your website and browses through two other additional other pages, leaves your website, and returns to see more pages, he is counted as a single individual user (“unique visitor”).

To understand the concept better, let’s say you have a fashion online retailer called “FashionFab.”

Unique visitors would represent the count of different website visitors who land on the FashionFab site within a selected time (such as a day, a week, or any other defined period.)

Let’s assume FashionFab had 500 unique visitors in a day.

This means that 500 different individuals visited the website on that particular day. These are unique visitors to your website, regardless of whether they visited multiple times or stayed on the site for an extended duration.

If the same person visits the website multiple times within the defined time frame, they are still counted as only one unique visitor.

Unique visitors are a vital metric for online retailers as they provide insights into the size and reach of their audience .

By analyzing unique visitor data over time, fashion online retailers can track trends, evaluate the effectiveness of marketing campaigns, measure the impact of website updates, and understand customer engagement.

How Are Unique Visitors Different From Total Visits or Pageviews?

It’s important to note that unique visitors are different from total visits or page views.

Since the terms are also mistakenly used interchangeably, let’s take a closer look at how pageviews, total visits, and unique visitors differ, emphasizing the different use cases for each one.

Total Visits

This metric measures the overall count of visits to your website, including multiple visits by the same individuals .

Total visits indicate the volume of traffic received by the website, helping retailers understand the overall popularity and demand for their site.

At the same time, monitoring total visits can help retailers single out peak traffic periods. Knowing when the website is going to be the most crowded allows you to optimize your website infrastructure and ensure it can handle incoming traffic without performance issues.

Last but not least, total visits reveal trends and paths in user behavior, delivering insights into navigation patterns and popular pages.

These insights can be further used to improve the website’s user experience and optimize content placement to offer more relevant and enjoyable user experiences.

Pageviews are t he number of times web pages on a website have been viewed , including multiple views by the same visitors.

The metric can help online retailers identify their most popular and frequently accessed pages .

The next step after finding them is using the insights to guide their decisions about content creation. It could either mean highlighting popular products, improving underperforming pages, or using a different approach altogether. Pageviews are also helpful in evaluating the success of ad campaigns . By tracking the number of pageviews on pages where ads are displayed, retailers can assess the effectiveness and engagement of their advertising efforts (whether on Social Media or the Google Ad network.)

Higher page views for specific pages can indicate that users are exploring multiple pages, spending more time on the site, and potentially being more engaged with the brand. In this case, pageviews can become a proxy for user engagement and interest in the website’s content.

Evidently, there’s more to say about each metric, but as a short & sweet rundown, this was the gist of it. To recap:

• unique visitors measure the count of distinct individuals visiting a website
• total visits represent the overall number of visits (including repeat visits)
• pageviews track the number of times web pages are viewed.

Each metric comes with valuable insights into different facets of website performance, user behavior, or audience engagement. We recommend you use them together, each for its own strengths, to make data-driven decisions and optimize your strategies accordingly.

Why Is Measuring Unique Visitors Important?

Measuring unique visitors is critical for eComm & Retail businesses, as this metric offers relevant and profitable insights into how their website is performing. Let’s take a closer look at why tracking unique visitors is a big deal and how it benefits you.

First off, knowing the number of unique visitors gives you an idea of how significant your audience is and how far your brand reaches.

It’s like a popularity assessment for your website. When you track unique visitor data, you can figure out if your marketing campaigns and ads are bringing in new visitors and expanding the customer base.

But it’s not just about the numbers.

It never was.

Unique visitor data is also a goldmine for personalization.

You can dig into this data to understand individual visitors and then tailor your website content, product recommendations, and marketing messages to suit each person’s preferences.

Personalizing the experience makes visitors feel more engaged and increases the likelihoods of them purchasing form you, consequently boosting your conversions .

Speaking of purchases…

Tracking unique visitors helps you see how well your website is converting visitors into customers .

Comparing the number of unique visitors with the number of actual conversions, can help you can figure out if your website is doing a good job of turning visitors into buyers.

This knowledge is key for improving conversion rates and finding ways to boost sales.

And it doesn’t stop there.

Unique visitor data also uncovers crucial insights about your audience.

For example, you can learn about where their visitors are coming from, what devices they use, and when they’re most active. This type of insight into the user behaviour leads to smarter decisions about content, marketing strategies, and website improvements.

It’s all about catering to the audience in the best possible way.

Last but not least, tracking unique visitors allows you to track your progress over time.

By comparing unique visitor data from different periods, you can spot trends, see if certain events or campaigns have ever had an impact, and measure the success of your strategies.

This helps you make informed decisions for the future and keeps them on the path to growth.

So, measuring unique visitors is a big deal.

It gives you insights into your audience size, marketing effectiveness, personalization opportunities, conversion rates, and overall performance. With this knowledge, retailers you can optimize your strategies, create a better shopping experience, and watch the businesses thrive.

How to Track Unique Visitors

So, you’re now sold and want to track unique visitors to your website?

Awesome! Let’s walk you through the “how,” step by step:

Get Yourself an Analytics Tool

First things first, choose a web analytics tool that suits your needs.

You’ve got options such as Google Analytics or Adobe Analytics, but you can use any tool of your preference – here’s a handy guide for the most popular ones out there.

Think of these tools like your trusty sidekicks in tracking unique visitors and providing insightful reports.

Upload in the Tracking Code

Once you’ve signed up for your tool of preference, you’ll receive a tracking code snippet, which you need to add to your website.

Find the </head> tag in your website’s code and slip the tracking code just before it, to make sure everything works smoothly.

Let’s Talk Unique Visitor Tracking

Now, within your analytics tool, it’s time to enable the magical power of unique visitor tracking.

This usually involves enabling cookies, which help identify and track individual visitors.

To maximize your chances of users accepting cookies, think of a clever copy, persuading visitors to click “accept.”

It’s like giving your website a secret handshake with your visitors. Don’t be boring or ordinary about it – use your imagination!

Time to Define

An important step is deciding the time frame you want to track unique visitors.

Do you want daily updates, weekly snapshots, or maybe a custom period?

It’s all connected to your goals and objectives. We recommend you sync unique visitors tracking with any campaign you might be rolling, to ensure you’re getting useful, unbiased insights.

Enter the Analytics Dashboard

Already on Step 5?

Great, you’ve done the setup.

Now, it’s time to dive into your analytics tool’s dashboard. Look out for sections or reports that say “Unique Visitors” or “Audience” to find the insights you need.

Unleash Your Inner Detective (or Data Scientist)

Now it’s time analyze and interpret the unique visitor data in front of you.

You’ll discover cool stuff like the number of unique visitors, where they’re from, what devices they’re using, and how they found your website.

Getting this type of insights is like peeking into your audience’s lives. You get a glimpse of this person’s personality and you can use it to orchestrate better campaigns and experiences.

Spotting Trends and Changes

Compare the unique visitor data over different time periods.

Look for patterns, trends, and any changes in audience size or engagement to get insights about audience behavior.

Keep an eye on these metrics to track the effectiveness of your marketing efforts and site updates.

Power Up Your Decisions

Armed with all this data, it’s time to make some killer decisions.

Adjust your marketing strategies, optimize your website content, give visitors personalized experiences, and boost those conversion rates.

By following these steps, you’ll be a pro at tracking unique visitors, armed with insights that’ll help you understand your audience, level up your website, and grow your business.

Note: Don’t forget to respect privacy regulations and ensure you’re doing things right when it comes to data protection. And always keep your analytics implementation up to date, so you’re tracking unique visitors accurately.

What Are the Limitations of Measuring Unique Visitors?

As good asmeasuring unique visitors could be for business, it’s essential to be aware of some limitations which can impact the accuracy of the data and how you interpret it. So, let’s dive into them:

Perhaps the biggest limitation is that t racking unique visitors relies on cookies .

But here’s the thing, some people delete or block cookies, which messes up the tracking. So, you might end up with inaccurate numbers and data that doesn’t truly reflect your visitor count .

At the same time, a lot of people will switch between devices or browsers when they’re visiting your website.

Each device or browser generates a different ID, which can lead to multiple counts for the same person. It can get messy and make your unique visitor count all wonky and inaccurate.

Now, privacy is a hot topic these days. Some people take measures to protect their privacy, like using browser extensions or opting out of tracking, meaning they won’t be counted as unique visitors, which can impact your data accuracy.

Sharing is caring, right? Well, when it comes to shared devices or networks, things can get tricky. Multiple users accessing a website from the same device or network might be counted as a single unique visitor. It can mess up your numbers and give you an inflated count.

Choosing the right time frame is crucial too . Picking a too short or too long time frame can skew your results, as you want to capture the full picture without including irrelevant or inactive visitors .

Keep in mind that not everyone is trackable. Some visitors disable cookies, use private browsing modes, or have ad-blockers, so they might slip through the tracking cracks and not be counted as unique visitors.

And let’s not forget about cross-device tracking. When people hop from one device to another without a consistent identifier, it’s hard to attribute visits and behavior to a single unique visitor . This can lead to incomplete and fragmented data.

Lastly, data accuracy can be affected by sampling and variations across different analytics tools. Sampling helps process large amounts of data, but it might not provide the whole idea. And different tools may provide different levels of accuracy, so be mindful of that.

So, there you have it. Unique visitor tracking has its limitations. However, understanding these limitations will help you interpret the data wisely and complement it with other metrics and qualitative insights to get a complete picture of your audience and website performance.

As you can see, tracking unique website visitors provides crucial insights into your audience size, engagement, and the effectiveness of marketing efforts. It distinguishes the difference between visits, allowing you to understand your true reach and tailor personalized experiences. Used wisely, this data can inform decisions about strategy optimizing, boosting conversions, and even creating exceptional experiences for your visitors. So, embrace the power of tracking unique visitors and unlock the potential for growth and success.

What Is a Unique Visitor?

A unique visitor refers to an individual user who visits a website within a specific timeframe, regardless of the number of times they access the site. Each unique visitor is counted only once, providing a measure of the distinct individuals interacting with a website.

What Is the Difference Between Visitors and Unique Visitors?

Visitors represent the total number of visits to a website, including multiple visits from the same individual. Unique visitors, on the other hand, count only the individual users who visit the site, disregarding repeat visits within the specified timeframe.

What Is an Example of a Unique Visitor?

Let’s say a person visits an online store multiple times in a week. In this case, they would be counted as multiple visitors but only one unique visitor. Unique visitors focus on the number of distinct individuals rather than the overall number of visits.

Why Are Unique Visitors Important?

Unique visitors are crucial because they provide insights into the actual size of the audience engaging with a website. Measuring unique visitors helps businesses understand the reach and popularity of their site, track marketing effectiveness, personalize user experiences, and improve conversion rates. It enables businesses to make data-driven decisions for growth and success.

Sign up to get our bi-monthly newsletter and other updates.

By clicking the Button, you confirm that you agree with our Terms and Conditions .

Gain customer insights for better-targeted campaigns, higher ROI and more repeat purchases.

30-day free trial, no credit card necessary.

Blog Categories

If you liked this article, spread the word! 🙉

Broaden your eCommerce Knowledge

See more definitions for Digital Marketing & eCommerce terms: 

Captive Product Pricing

What Is Captive Product Pricing? Captive product pricing is a pricing strategy that is often used by companies to increase

Adaptive Content

Definition Adaptive content is a dynamic approach to digital marketing that designs specific online experiences for individual users based on

Conversion Rate Optimization (CRO)

What is CRO? Conversion rate optimization (CRO) is an important part of online marketing strategies. In an environment that offers

Product Cannibalization

Product Cannibalization Definition Product cannibalization is a phenomenon that occurs when a company’s new product or service competes with and

Sales Funnel

A sales funnel is a graphic representation of the sales stages a customer goes through when buying a product.

Form Testing

Definition Form testing refers to the process of assessing your online form’s quality and effectiveness.  Generally, form testing is done

What topic do you want to explore?

We’ve got everything you need to broaden your eCommerce knowledge. From concepts to hands-on materials on eCommerce optimizations, software and automation, data analysis and reporting. You name it!

We’re a team of people that want to empower marketers around the world to create marketing campaigns that matter to consumers in a smart way. Meet us at the intersection of creativity, integrity, and development, and let us show you how to optimize your marketing.

Our Software

• > Request a Demo
• > Partner Program
• > Affiliate Program
• eCommerce Growth Stories
• Blog Sitemap
• Terms and Conditions
• Privacy & Security
• Cookies Policy
• REVEAL Terms & Conditions

© 2012-2024 Omniconvert. All rights reserved.

Unique Visitors

Trend analysis.

Monitoring this metric over time provides trend and reach data essential for marketers.

Client Reports

Provide tangible evidence of campaign value and ROI with specific visitor counts.

Audience Segmentation

Crucial for targeted advertising, where campaigns are optimized for specific user groups.

Understanding Reach

Offers an immediate snapshot of the site’s efficacy in drawing in unique users and new audiences.

Why Tracking Unique Visitors Is Crucial

The Unique Visitors metric is a critical indicator of a website's vitality. By focusing on the number of unique visitors, one gains immediate insight into website user behavior, distinguishing between new users and returning visitors. This differentiation enables a nuanced understanding of total users within a specific period.

Tracking Unique Visitors serves a foundational role in digital marketing. It directly informs ad targeting and content personalization strategies. Ignoring this metric compromises the effectiveness of a campaign, limiting its reach and impact.

Stop Wasting Time on Reports. Get Marketing Insights Faster & Drive Results.

How Unique Visitors Interact With Other KPIs

Unique Visitors are an anchor point for understanding website traffic and gauging campaign performance. For instance, it's closely linked with the number of visits, which tallies the total interactions on the site during the reporting period. While Unique Visitors shows how many people visited the site, the number of visits also accounts for how frequently they visit.

A high number of Unique Visits positively influences reach, presenting an opportunity for optimization. For example, if the bounce rate is high among new visitors, this signals a need for immediate adjustment in user experience or targeting.

Impressions, visits to the website, calls, and driving directions are the most important positive metrics to get a broader viewpoint of whether growth is happening in the local community.

How To Measure Unique Visitors in GA-4

Measuring Unique Visitors, or Total Users, in Google Analytics 4 is straightforward. First, navigate to the "Reports" section and then select "Engagement" followed by “Events” from the menu on the left-hand side. This will display a variety of metrics, including Total Users, which is the Google Analytics 4 term for the total number of unique visitors who have logged an event on a website.

What Is a Good Unique Visitors Rate

A good average Unique Visitors Rate usually hovers around 70-80% of sessions. This indicates that most of the website's traffic consists of new individuals engaging with the site, a healthy sign of reach and growth potential.

What Is a Bad Unique Visitors Rate

A Unique Visitor Rate below 50% of sessions is generally considered suboptimal. The website is not attracting enough new audiences, which could limit brand awareness expansion and decrease the potential for conversion.

Report Smarter, Not Harder.

Better, faster & easier client reports are just a few clicks away, why unique visitors matter to clients.

Unique Visitors are a good gauge to understand brand appeal and customer engagement for clients. When the web pages of a site see a healthy number of unique user visits, it signals that the marketing campaigns are effectively reaching new audiences. 

Clients often interpret a rising Unique Visitors metric as a positive indicator that their digital strategy is gaining traction, widening the website's audience, and potentially increasing market share.

Why Unique Visitors Matter to Agencies

In agency offices, Unique Visitors is a dynamic diagnostic tool. Agencies scrutinize the number of unique visitors to a web page and the number of times the users visit during that period to optimize marketing campaigns and strategies. 

A growing Unique Visitors count demonstrates that the agency's campaigns generate clicks and draw in new users—a critical component for proving campaign efficacy. By closely monitoring this KPI, agencies refine their strategies, improve client satisfaction, and ultimately secure long-term partnerships.

How To Analyze & Report on Unique Visitors

Analyzing Unique Visitors lays the groundwork for fine-tuning advertising campaigns. A detailed look into this metric offers valuable insights into audience behavior, engagement levels, and campaign reach.

Analyze Unique Visitors Over Time

Assessing Unique Visitors over a period reveals seasonal trends and user behavior patterns. This timely perspective helps reallocate resources during high-engagement periods to maximize reach and impact.

Dissect Unique Visitors Across Platforms

Segmenting Unique Visitors by channel (e.g., social media, email, PPC) exposes which platforms drive more first-time visits. This cross-channel analysis aids in optimizing spend and targeting strategy for each medium.

Understand Trends & Anomalies

Identifying sudden spikes or drops in Unique Visitors uncovers hidden opportunities or issues. Quick action based on these trends helps to capitalize on unexpected success or mitigate emerging problems.

Put Metrics in Context

Present this metric alongside other significant KPIs like conversion rates, time spent on site, and bounce rates. Doing so adds layers of nuance by showing how many new visitors arrive and what their actions are once they're on the site.

The Power of Visualization

Visual aids such as graphs and trend lines make data more accessible. Visualization tools highlight relationships between Unique Visitors and other metrics, making it easier to understand how changes in one area affect performance in another.

Aligning with Client Goals

Align the Unique Visitors metric with the client's specific business objectives, including brand awareness, lead generation, or sales. Break down how an increase in Unique Visitors correlates with these goals.

Google Analytics 4 Dashboard Example

Related Integrations

How To Improve Unique Visitor KPIs

Improving the number of Unique Visitors isn't just about casting a wider net. It’s also about fine-tuning that net for better results. Here are some actionable tips to help bring more individual users to a website.

Optimize for SEO

Ensure the website ranks well in search engine results. High rankings significantly increase the volume of new visitors and make the site more visible.

Leverage Social Media

Reach out on various social platforms to engage a larger audience. Unique content that offers value attracts new visitors and diversify the site's audience.

Monitor and Adapt

Always keep an eye on metrics to assess what works. If certain strategies fail to attract new visitors, adapt and refine the approach for better results.

Related Blog Posts

Boost Your Client’s Website Performance With On-Page SEO Strategies

Craft the perfect on-page optimization strategy to boost your clients’ SERP rankings.

13 Key Website Performance Metrics To Ensure Client Success

Boost client satisfaction with impressive website performance metrics. Track and display key performance indicators on client dashboards for a seamless user experience.

How Smart Marketing Agencies Master Discrete vs Continuous Data

Discover the strategic role that discrete and continuous data plays in demonstrating value to marketing clients, with handy tips and a comparison chart.

Agency Growth Tips, Delivered to Your Inbox.

What I liked most about this software is the fact that it is an all-in-one website tool. I’m able to easily track keyword rankings, and check Google Analytics and Facebook insights, all in one place. This tool is very helpful, and I highly recommend it.

Click Sprout Media

Tracking data is a vital part of our business, and the accuracy of data is a must. AgencyAnalytics brings all our tracking accounts into one place, streamlining our internal work processes.

DataRush Ltd

An excellent tool to quickly analyze a prospective client’s website or monitor an existing one. We’ve used it for a couple of months and found the reporting tool to be highly accurate, unlike other similar tools.

GetMePlacement.com

The custom reporting features are exactly what we were looking for in a reporting tool, and AgencyAnalytics delivered! It is also very affordable for what you get with it. Don’t hesitate, AgencyAnalytics is well worth it.

KDS FX Design

See More KPI Examples

Conversion rate.

Conversion Rate measures the percentage of leads or visitors to a website or application who take a desired action, such as making a purchase or filling out a form.

Bounce Rate

Bounce Rate is the percentage of visitors who visit a page and leave without doing anything else.

Engagement Rate

Engagement rate is a measure of how many people interact with specific content.

Click-Through Rate (CTR)

Click-through Rate, commonly abbreviated as CTR, measures the percentage of clicks received on online advertising or a link relative to the number of times it has been viewed.

Cost Per Acquisition (CPA)

Cost per Acquisition (CPA) calculates the average spend on advertising for acquiring one customer.

Average Time on Page

Average Time on Page measures the average time users spend on a specific page of a website.

Get Started for Free

Unique Visitors in Google Analytics: All You Need To Know

Google Analytics 4 measures website visitors differently than Universal Analytics.

The new event-based data model changes the way in which Google Analytics shows returning and new users on the main tool’s interface.

This changes the definition of unique visitors in Google Analytics 4 , but don’t worry - we’ll show you everything you need to know about unique users visiting your site right in this guide.

What Are Unique Visitors?

Unique visitors are defined as the number of unduplicated individual users who visit your website over the course of a specified time period.

Google Analytics unique visitors are one of the most important web analytics metrics and shows you insights regarding the growth and evolution of your site’s audience.

An increase in the total number of unique visitors means that your site is being accessed by new people over a certain time period.

This information can be used to determine the engagement of your site content, the effectiveness of marketing campaigns, and user behaviour based on traffic sources.

Official Google Analytics Definition of Unique Visitors

Google defines unique visitors as the “total number of unique users who logged an event.”

Back in Universal Analytics (compare UA to GA4 metrics here), the “Total Number of Users” metric was measured as a whole based on unique sessions (users that had at least one session within the selected date range).

In GA4, user visits can only be considered “unique” if:

• A first-party cookie is stored on the user’s browser.
• They trigger an engaged session event (stay on a web page for 10 seconds or more, visit another page, or trigger a conversion event).

How Does Google Analytics Identify Unique Visitors?

Google Analytics 4 determines unique visits by storing browser cookies when they open a session on your website.

GA4 cookies store a client ID in a first-party cookie called _ga. This cookie assigns an identifier to the new session, which helps the tool distinguish between a new user and a returning visitor.

Although the default expiration time of the ga cookie is 2 years , it is possible for web owners to change these parameters in order to comply with privacy regulations imposed by government authorities.

It is worth noting that some browsers, such as Safari, enforce limitations on the lifespan of cookies if users do not return to a certain website.

Unique Visitors vs New Users

Google Analytics 4 allows you to track unique visitors to your website through cookies, but what if one user comes back? Will they be tracked as a unique visitor?

No, as long as the first-party cookie with its unique identifier is still stored on their browser.

New users in Google Analytics 4 are the total number of users who launch or open your website for the first time. In order to classify website visitors as unique users, GA4 takes the following factors into account:

• The user need to have a new unique user ID stored through cookies.
• A first_visit or first_open event needs to be triggered.

Both conditions must be met in order to count users as new visitors.

If, for instance, a user triggers a first_open event, but their user ID has been already stored by GA4 in the past, they will be counted as a returning user.

Limitations of Unique Visitors Data in GA

Google’s way of measuring unique visitors is not perfect. Returning users can be counted as unique visitors sometimes, which causes inaccurate data reporting.

In the following scenarios, Google Analytics 4 will encounter anomalies while trying to measure unique visitors:

• Cross-device cookie tracking: if the same user accesses your website through multiple devices or a different operating system, it will be counted as a new unique visitor.
• Multiple individuals using the same device: if more than one person uses a single device to see your website, they will count as a single person towards the Unique Visitors web metric.
• Incognito browsing modes contribute to inaccuracies: Incognito Browsing Modes, such as Google Chrome Incognito Mode , causes users to be seen as new users, even if they are returning visitors.
• Local laws/regulations that make data collection limited: privacy regulations in some countries establish that websites can only store cookies if users give their consent. Google Analytics 4 has a cookie Consent Mode , which provides users with the option to get their user sessions tracked by cookies or not.

Where to Find Unique Visitors in Google Analytics 4

You can see how many unique visitors your site gets simply by logging into your Google Analytics account.

After you log in to Google Analytics account, go to the main Home Tab. There, you will see a graphic that shows you both Users and New Users.

“Users” refers to each unique visitor your website has obtained during the past few days.

Remember that you can change the date range of the graphic to get monthly, weekly or daily insights into the Unique Visitor metric.

If you have recently made the switch from UA to GA4, remember that the tools do not track unique visitors equally, even if the term “Users” appear the same.

GA4 tracks unique visitors based on events, whereas UA tracks unique visitors based on sessions.

This is all you need know about unique visitors concepts and definitions in Google Analytics 4. Keep in mind that unique visitor metrics should be analyzed, interpreted and checked based on your own website’s audience and goals.

Are Unique Visitors Same as Unique Pageviews?

No, unique visitors and unique pageviews are not the same. Unique pageviews are the number of times that certain web pages have been viewed by a unique visitor over a certain time period. This means that if a unique visitor sees 3 different pages, Google Analytics 4 will count it as 3 page views, but only a single Unique Page View.

BIO Paul Jarvis, author + designer

Recent blog posts

• I made a mistake
• Reducing our AWS bill by $100,000
• How to Enable and Use Link Tracking Protection in iOS 17
• How we built our referral program
• Why Fathom Analytics doesn’t have a free plan

Tired of Google Analytics? Try Fathom Analytics, free for 30 days:

Start a free trial

Switch to a better Google Analytics alternative

Fathom Analytics is simpler, more accurate and privacy-first. Import your Google Analytics data (UA and GA4), add our single line of code, and watch real-time analytics from your site pour in.

Start a 30-day, unlimited free trial to see how simple analytics can be.

Get started

Check out our full-featured, live demo to see how our software works.

• How it works
• vs Google Analytics
• About Fathom
• Help centre
• Blog & news
• Podcast: Above Board
• How we process data
• What's new?
• Legal compliance

• KPI Examples

Unique visitor

As marketers, it's easy to get lost in the infinite sea of   metrics. But one of these   metrics   that gives a great indication of your online marketing strategy performance is the number of   unique users, or as we call it,   unique visitors . It's crucial to measure it in order to better understand the size and reach of your website's audience.

TRACK YOUR UNIQUE VISITOR NUMBER!

Templates using this KPI

Integrations using this KPI

What is a unique visitor?

In marketing,   unique visitors   is a   metric   that counts the   number of people   visiting one of your pages or multiple   web pages   on your website in a given time.

Not to be confused with the   number of visits, which shows the   number of times   your pages have been visited regardless of the number of visitors. Basically, if a   user visits   your website more than once, it counts as a single   unique visitor.

How to calculate Unique visitor

It's an important   metric   for marketers to calculate in order to better understand website user behavior. Usually, a   unique visitor   (or   individual user) will be identified by using a unique   IP address   and any other   identifiers   like cookies, single   user agent, registration ID, etc. 

It's easy to calculate because you can find this   metric   on platforms such as   Google Analytics ,   Ahrefs   or   Alexa .

What is a good Unique visitor number?

Of course, this depends on your industry, but also on how long you've launched your website, your goals & objectives, your audience, etc. There isn't an average, but overall, you would want to see that number growing over time: this is a good indication that you are doing a good job.

What is a bad Unique visitor number?

The same calculation goes to know what a bad   unique visitor   number is. If this number is going down over a certain time period, maybe you need to reevaluate your marketing strategies. 

Unique visitor KPI examples & templates

From GA to digital marketing and eCommerce , these reports give you a good view of all your online   marketing strategy   metrics   and overall online performance. 

Google Analytics template

Google Analytics   is a one-stop-shop where you get an overview of your visitors’ behavior when they’re interacting with your brand online. Get your   total   number of   unique visitors,   page loading   time,   returning visitors   vs   new visitors,   bounce rate , and much more. 

Digital marketing report template

From   social media   to   SEO, this   template   gives you a good overview of your online marketing strategy   metrics   and overall   user experience. Track your   page views and marketing campaigns   in real-time or over a certain   period of time. 

Ecommerce report template

Regroup all of your important   metrics   like your total sales,   conversion rate , traffic sources , and so much more in an easy-to-set-up   eCommerce   report.

Get 10 free dashboards for 15 days

Unique visitor best practices

Here are some of the best practices you should keep in mind to improve your   total   number of   unique visitors. 

Track it alongside other metrics

Your   total   number of   unique visitors   is an important   metric, but it should be combined with other   KPIs   to make sure you understand why there's a sudden surge or drop. For example, check the traffic sources to understand where these visitors are coming from. Knowing more about these   unique visits   will allow you to better adapt your strategy. 

A/B testing

Optimization   comes hand in hand with a/b testing. You might want to create 2 versions of a certain page, change the CTA or the structure, and check which one drives the most   unique visitors. 

Check performance by device and network

Adaptability is considered a very important   SEO   factor and Google (and other search engines) take it seriously. It's important that you make sure your   web pages   are well optimized for   different browsers   and   different devices. 

Want to track all your KPIs in one easy-to-use dashboard?

Unique Visitor Synonyms

Although unique visitor is widely used, there are multiple synonyms that can be used. Here are a few : 

Unique Users (UU), Individual Visitors, Individual Users, Unique individuals, Unique individual users, Number of unique visitor, Number of unique users

KPIs you may also like

Conversion Rate

Customer lifetime value (CLV)

Customer acquisition cost (CAC)

Cost per acquisition (CPA)

Cost per lead (CPL)

Domain authority

Domain rating

Return on marketing investment

Bounce rate

Average time on page

Traffic sources

Keyword Difficulty

Get Started Today!

Made in Canada

DashThis is a brand owned by Moment Zero inc

Copyright © 2011-2024

• Metric Library
• Integrations
• Unique Visitors

Matomo Unique Visitors

Unique Visitors is a Matomo metric that shows the number of distinct individuals who visited a website within a specific time frame. It does not count multiple visits from the same individual, thus providing a more accurate measure of the size of a website's audience.

With Databox you can track all your metrics from various data sources in one place .

• Tech details

Visualizations

Used to show a simple Metric or to draw attention to one key number.

How to track Unique Visitors in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Unique Visitors using Databox, follow these steps:

• 1 Connect Matomo that contains the metric you want to track
• 2 Select the metric you want to track from the list of available metrics
• 3 Drag and drop the selected metric onto your dashboard
• 4 Watch your dashboard populate in seconds
• 5 Put Unique Visitors on the Performance screen
• 6 Get Unique Visitors performance daily with Scorecards or as a weekly digest
• 7 Set Goals to track and improve performance of Unique Visitors

Set Goals to track and improve your performance

Get your daily progress every morning with Scorecards

Receive detailed weekly performance updates

Built your own custom metrics with Metric Builder

Get instant insights into your top-performing metrics

• Description Unique Visitors is a Matomo metric that shows the number of distinct individuals who visited a website within a specific time frame. It does not count multiple visits from the same individual, thus providing a more accurate measure of the size of a website's audience.
• Category Website Analytics
• Date Added 2022-08-08
• Cumulative Support No
• Granularities daily, weekly, monthly, yearly
• Favorable Trend increasing
• Changing historical data No
• Forecast Support Yes
• Benchmark Support Yes
• Dimension N/A
• Metric Type general Learn more
• API Value Key
• API Dimension Key
• API Endpoint https://{domain_name}/https://{domain_name}

Related Metrics

Visits is a metric that counts the number of unique sessions initiated by visitors to your website. It is helpful in tracking visitor engagement and website traffic over a period of time.

Visits by Screen Resolution

This metric displays the distribution of screen resolutions used by visitors on a website. It helps website owners optimize their content for better user experience on different devices.

Unique Visitors by Device Brand

The Unique Visitors by Device Brand metric in Matomo shows the number of distinct users who visited a website using a specific brand of device, such as Apple, Samsung, or Google. It can help identify which device brands are most popular among the website's visitors and inform decisions about optimizing the site for those devices.

Avg. Visit Duration

Avg. Visit Duration measures the average length of time users spend on your website during a session. This metric can help you understand user engagement and the effectiveness of your website content.

Bounce Rate

Bounce rate is the percentage of website visits where the visitor only views one page and then leaves without interacting further with the site.

Total Searches

The Total Searches metric in Matomo shows the complete number of searches made on a website or app, including searches using the search bar, menu or other internal search features.

Unique Keywords

The Unique Keywords metric shows the total number of distinct search terms that visitors used to arrive at your website.

The Outlinks metric in Matomo tracks the number of clicks on links that redirect visitors to external websites from your own website.

Track all of your key business metrics from one screen

Build your first dashboard in 5 minutes or less

Latest from our blog

• Marketing and Sales in Uncertain Times: Strategies & Spending Impact (2024) June 5, 2024
• Landing Page Best Practices for B2B SaaS and Tech Companies June 3, 2024
• Metrics & KPIs
• vs. Tableau
• vs. Looker Studio
• vs. Klipfolio
• vs. Power BI
• vs. Whatagraph
• vs. AgencyAnalytics
• Product & Engineering
• Inside Databox
• Terms of Service
• Privacy Policy
• Talent Resources
• We're Hiring!
• Help Center
• API Documentation

Logan Mastrianna

Have you ever lost yourself in the thicket of unique visitors, new users, pageviews, and sessions in Google Analytics? 

In this article, we’re going to discuss what these numbers actually mean and how you can analyze them to make better decisions about your marketing campaigns. To make it more cozy, let’s meet at a cafe…

Key takeaways

• In Google Analytics 4, visitors are called users , and visits are called sessions .
• GA4 groups distinct users in four different buckets. As a result, you can see 4 types of unique visitors in GA4 .
• GA4 uses four methods to track users and identify them as unique visitors. 
• You can change the way GA4 tracks visitors , but it’s risky.
• GA4 cannot identify all your visitors , but that’s fine.
• Visitor and user metrics are helpful to analyze your audience and improve your marketing strategy.

Video: unique visitors in Google Analytics 4

If you'd prefer to watch instead of read, here's a video explaining all the ways that GA4 uses to identify unique visitors :

What is a visitor in Google Analytics, anyway?

First, let’s clarify exactly what a unique visitor is in Google Analytics: Unique visitors, or new users, describe the number of unduplicated visitors to your website over the course of a specific time period.

When you open Google Analytics, the first metrics you will notice are “Users” and “Sessions.”

The terminology might be a bit confusing if you are just starting with Google Analytics. But that can also be the case for seasoned GA users.

Before 2014, Google used different terminology : 

• Visitors are called Users in GA4.
• Visits are called Sessions in GA4.

To simplify things and understand unique visitors (users) and visits (sessions), let’s assume four people – Ben, Eva, Matt, and Cindy visit a cafe for lunch. 

In this example, visiting a cafe corresponds to visiting your website. Later in the evening, Ben and Eva drop into that cafe again for coffee.

Assuming that there are no other visitors, the unique number of visitors to the cafe on that particular day is four. 

Google simply calls these “users” in most reports, such as the real time report where you can see how many visitors are currently on your site. 

Back to the cafe. The total number of visits is six, and Google usually refers to these as sessions.

So, what is a unique visitor in Google Analytics4?

GA4 automatically segments every visitor of your site into 4 user groups that can overlap each other. Total Users, Active Users , Returning Users and New users are all unique visitors in their own way. 

But of course, they are different from each other. 

• All Users : Every unique visitor, whether they do or don’t do anything on your site (or app).
• (Active) Users : Only the group of engaged unique visitors OR anybody who visits the site for the first time 
• New Users: A visitor who enters your site for the first time.
• Returning Users : Anybody who re-visits the site and who can be active or not.

This simple scheme shows what criteria GA4 uses to assign a visitor to one of the above groups. 

Distinguishing users this way can seem weird, but it actually makes a lot of sense. 

Visits and visitors impact the happiness level of our cafe owner too. 

• Damn : someone opening the door and leaving immediately.
• Nice : a visitor looks at the menu.
• Good : the visitor orders something from the menu.
• Awesome : the customer comes back. 

The next time your boss or a colleague asks you how many unique visitors your site had, you know that the only right answer is: “It depends”. 

For example, your site has

• 10,000 Total Users
• 2,000 (Active) Users

That. Is. Not. Good. 

At all. 

Those numbers actually mean that 8,000 of your returning visitors leave your site within 10 seconds or without doing anything at all. 

Returning users because, as you know now, New Users are also added up to the Users metrics.

Let’s check (and hope) that this nightmare is not the case for you…

How to Find Unique Visitors in Google Analytics?

Changing the metrics in the home report of GA4 is the fastest way to see how many unique visitors your site had.

Just click on the arrow and choose metrics that answer your question the best. 

In the screenshot below we used: “Total Users”, “New users”, “Returning Users” and “Sessions”. 

These metrics allow you to easily compare engaged visitors (Users) with new visitors (New Users) side by side.

But if you do the math, those numbers don’t seem to add up. 

Why doesn’t the sum of Returning Users + New Users equals the Total Users in GA4?

The answer is actually simple. 

Someone who visits a site for the first time and comes back later on, is both counted as a Returning User and a New User , but the Total User amount is only increased by one. 

Let’s take it a step further and look at how you can easily detect in GA4 how many unique users there were in a certain period.

Unique visitors over time

Note that all metrics, including users and sessions, change when we change the time period. When you first log in to Google Analytics, the date range defaults to the most recent seven days, up till yesterday.

You can easily change the dates using the date drop-down box in the bottom left-hand corner.

In the above example, you can see that the number of unique visitors in the last seven days is 12k, while it shoots up to 66k when we increase the time period to the last 28 days.

The ability to view visitor data in different time frames allows you to have a more in-depth insight into user behavior – especially during events, marketing campaigns, holidays, and special days during the year. 

If you wonder, for example, how Halloween impacts the amount of visitors and hence, visits to your site, you do the following. 

• Go to the GA4 home report. 
• Choose a period that includes the holiday. 
• Choose user metrics as in the screenshot below.

This simple graphs can give you instant insights about your site visitors over time: 

• Compared to the previous 7 days, your unique New Visitors dropped 30.6%. 
• Click on a user metric. The dotted line visualizes the curve for that metric during the previous period. The thick blue line represents the selected period. 
• Click on the lines in the graph to see the details for a particular day. On the 31st of October, for instance, there was a 99.2% drop of new users, compared to the 24th of October. 

This is the usual way to quickly analyze visitor data. 

But did you know you can also ask questions in GA4 about your visitors?

Type anything you want to know in the search box on top of the page, like “How many users did we get last week on mobile?”

Cool, isn’t it? GA4 understands normal languages. And it gives instant answers. 

Our free GA4 guide is filled with little hacks like these that will save you time. Make sure you grab your copy below. 

Where are my visitors coming from? 

It’s nice to know how many unique visitors you have, but it’s even more useful to know the nature of traffic.

In Google Analytics 4, you can analyze your first users by looking at the Acquisition > User acquisition report . 

You can see metrics like New users, Engaged sessions, Engagement rate , Engaged sessions, etc. In the columns of the table, you can see where these first users were coming from. 

You can change this default report and create a full custom report in GA4 . That’s a clever way to analyze your users with metrics that truly matter to your business and your marketing campaigns. After all, traffic channels are not the only thing that are important. 

The following technique is more advanced, but it also reveals more about anything you want to find out about your visitors.

Segmenting your visitors into audiences

The Audience section of Google Analytics allows you to analyze user data based on multiple parameters such as traffic source, demographics, operating system, browser, etc.

You can also analyze how website visitors engage with your web pages using metrics like sessions per user, pageviews per session, average session duration, and bounce rate .

GA4 can show you a lot about your visitors and their behavior on your site, but we haven’t asked one important question yet…

How Does Google Analytics Track Unique Visitors?

Google Analytics has 4 methods to identify unique visitors: User ID, Google Signals, Device ID, and Modeling.

Since we have covered some of these topics extensively on our blog, I link to the articles where you can find more information.

• User ID: This is something you can set up yourself with your developers. This is the most powerful method to identify users, but your site needs to have an account for users. They can be online shoppers, members of a community, or customers that use your app. We offer, for instance, a learning environment. Students all have a unique user ID and they can login to their account and access their courses about data marketing .
• Google Signals : visitors need to give consent and then Google can follow their online journey, including visits to your site across different devices.
• Modeling : this is the technique where Google AI fills in the gaps of, for instance, users that don’t allow cookies. 
• Device ID : this is the oldest method, but it can also be used for apps.

All these 4 methods and combinations of them can be used to track unique visitors. 

However, GA leaves the preferred user tracking method up to its users. That is you, or the administrator of your GA4 account. 

Note that the GA4 user identification methods are not full proof. 

When Google Analytics uses browser cookies to track unique visitors, there are certain situations where there is inaccuracy in user data. Returning users will likely be counted as new users if they:

• Browse the website in incognito mode
• Clear cookies on their browser
• Access the website through multiple devices
• Use different browsers on the same device

On the other side of things, many unique visitors might be counted as one user, for example, a family of three using one device or a group of students accessing a shared computer.

In summary: there are many reasons the data of your visitors in your GA4 reports is not 100% correct.

Google Analytics can’t track unique visitors perfectly, but data is better than no data

Which method does GA4 use in my account to identify users?

As a marketer or data analyst, you need to be aware of one thing. The amount of unique users in your GA reports depends on the tracking method that is activated in your GA4 account. There are three options: blended, observed and device-based. 

This is how you can see which method GA4 is using to track and identify visitors: 

• Go to the admin section of your GA4 account. 
• Then open the reporting identity section . 

Note that the active reporting identity can have inactive tracking methods.

Even if your user role doesn’t have permissions to change anything here, it is still worth having a look. Especially when you are doing a GA4 audit for a customer or your own site.

But, don’t change the user tracking method, unless 

• you know what you are doing 
• you have properly informed your team
• you have good reasons to change it. Privacy and user consent are damn good reasons. 

To illustrate why this is risky, let me share a screenshot of the video on top of this article. 

• Google Signals activated: 12,334 unique visitors 
• Without Google Signals: 13,594 unique visitors

That’s a scary difference in my opinion.

Difference Between Users and New Users

Remember when Ben, Eva, Matt, and Cindy went to the cafe for lunch? It turns out that they were so delighted by the food that they brought two more friends, Mike and Jo, with them the next day for a special Sunday brunch.

Since unique visitors are counted for a specific date range, the number of unique visitors to the cafe on Sunday is six, while there are two new visitors. 

Similarly, new users in Google Analytics are people who have visited your website for the first time, irrespective of the date range.

Note that new users are a subset of unique visitors or users. 

The New Users data is instrumental when running a marketing campaign – like an influencer marketing campaign or social media advertising – to measure and compare new user acquisition effectiveness.

The returning users metric is especially handy when your marketing efforts are centered around your content and you have sizable newsletter subscribers or social media followers.

What Do Pageviews and Unique Pageviews Mean in Google Analytics?

When Ben, Eva, Matt, and Cindy visited the cafe, each of them ordered a hamburger and soda. Ben and Cindy also had a dessert each, while Matt opted for another soda instead of a dessert. Here, the different items ordered in the cafe correspond to users viewing different web pages on your website.

In Google Analytics, pageviews means the total number of individual pages or posts viewed on your site. If the items ordered in the restaurant were pageviews, the total count would be 11 (4 hamburgers, 4 sodas, 2 desserts, and 1 more soda).

To view pageviews and unique pageviews for your individual webpages, you can visit the pages and screens report .

Take a look at your “Engagement > Pages and Screens” report. Top performing pages are shown with the page title and performance metrics. This report also shows how many Users viewed each page. 

Unique pageviews only denote the number of unique pages visited by a user in one session . Unique pageviews weed out refreshes and revisits and paints a clearer picture of the web traffic and your content engagement.

In general, new users engage more with your webpages because the content is, essentially, still new for them. On the other hand, returning users have already visited your website at least once and probably read your previous posts.

Hence, their average pageviews per session is usually lower than returning users.

Google Analytics expert Eddie Lee explains that in Google Analytics 4 as follows: 

“Things are a little different. Everything is an event- including page views. By default, page view, scrolls, clicks, site search, video engagement and file downloads are tracked automatically on a default installation.”

Why Should You Care About Unique Visitors?

With all that in mind, what’s the actual use case for unique visitors?

Let’s say you have a website that sells a product and you also have a large email list that you regularly sell to.

When looking at your conversion rate, you notice that your overall conversion rate for January is 8%

But when you look at your conversion rate for unique visitors you notice that it’s only 0.5%.

Ouch. What’s going on here?

While you should expect to have a higher conversion rate from people who are already engaged with your brand (the majority of which may be coming from your email list), depending on your product the conversion rate for unique visitors may be too low.

By segmenting out unique visitors, you can see how people who are brand new to your site interact with your brand and have a better understanding of how to grow that side of the business. Instead of just seeing your awesome overall conversion rate and moving on.

So, what’s next? 

Whether you are a new or returning visitor to our site, you are a unique person with unique marketing and data skills, questions and needs. 

That makes it impossible for me to give you solid advice on what to do next. But here are some suggestions.

Grab your free copy of GA tips and advice. Even if you are an expert, this will save you time in GA4. 

Would you like to dive deeper into user data in GA? 

Or maybe find a topic to discuss next time you visit a cafe? 

These articles will not disappoint you. 

Starter level: Understand sessions in GA4 .

Intermediate level: Dive into the user journey with the path exploration report . 

Expert level: Get even more insights about your visitors by tracking user properties . 

Leave a Comment Cancel Reply

Your email address will not be published. Required fields are marked *

Logan is a digital marketer with almost a decade of experience across SEO, paid media, and analytics.

Save $2,000 and enjoy lifetime access to Data Driven Insiders and our upcoming live Meta Ads Blueprint course.

Limited time: Try B12 $1/mo for 3 months.

Build an AI website in 60 seconds

AI generates your personalized website instantly with built-in scheduling, payments, email marketing, and more.

What is a unique visitor to a website?

As the internet continues to be an integral part of our daily routines, website owners and marketers recognize the importance of tracking website traffic. One of the most commonly used metrics for measuring website traffic is the "unique visitor." But what exactly does this term mean, and why is it important?

In this blog post, we will delve into the definition and significance of unique visitors in web analytics. We will examine the differences between unique visitors and total visits, explore methods of calculating unique visitors, and discuss the importance of accurate, unique visitor data. We will also touch on the role of monthly unique visitors in business growth and provide insights into analyzing visitor behavior through unique visitor data. 

Understanding unique visitors

A unique visitor is a metric used to measure website traffic . It represents an individual visitor to a website within a defined period. Unique visitors are determined by analyzing visitor information such as IP addresses, cookies, and user agents. Each unique visitor is counted only once, regardless of how often they visit the website.

Significance of unique visitors in web analytics

Understanding the number of unique visitors to a website is important for several reasons. Firstly, it helps businesses measure the size of their potential audience and the effectiveness of their marketing efforts. By tracking the number of unique visitors, businesses can gauge the reach and engagement of their website content.

Secondly, unique visitors provide insights into visitor behavior. Businesses can analyze data such as the number of unique visitors, demographics, and browsing behavior to optimize their website and increase conversion rates.

Understanding unique visitors in google analytics

Google Analytics is a powerful tool for analyzing website traffic. It provides businesses with information about the number of unique visitors to their websites, as well as insights into their behavior. Google Analytics tracks unique visitors using cookies to identify returning visitors and analyze their activity on the website. By using Google Analytics, businesses can gain a greater understanding of the effectiveness of their website and make data-driven decisions to optimize their online presence.

Unique visitors vs. total visits

What are the total visits.

Total visits refer to the total number of visits made to a website over a certain period. The same and different users can make these visits. For example, if a user visits the website three times a day, it counts as three visits.

Understanding the difference between unique visitors and total visits

Unique visitors, on the other hand, are a count of how many individual users visit a website during a certain timeframe. It is determined using cookies or IP addresses to track and identify individual visitors. Unique visitors are a more accurate representation of a website's audience size as it excludes repeat visitors from the count.

The difference between total visits and unique visitors is important in web analytics as it helps website owners get a more accurate representation of the size of their audience. Total visits can be skewed by repeat visitors, leading to inaccurate website traffic reports.

Importance of tracking unique visitors

Tracking unique visitors is important as it helps website owners understand their audience size and behavior. It is a metric that can be used to identify how effective marketing campaigns are at driving new visitors to the website. For example, if there is an increase in unique visitors during a marketing campaign, it indicates that the campaign is effective in reaching new audiences.

Additionally, tracking unique visitors can help website owners identify opportunities for improving user experience to retain visitors. If there is a high bounce rate for unique visitors, visitors need help finding what they need on the website, and changes should be made to improve user experience.

How to calculate unique visitors

Calculating unique visitors to a website is an essential part of web analytics. It helps businesses to gain insight into their website traffic and to understand their visitors' behavior. Unique visitors are counted only once, regardless of how often they visit the site. This section will explore methods of calculating unique visitors and why having accurate, unique visitor data is essential.

Methods of calculating unique visitors

There are two methods of calculating unique visitors:

• IP Address-Based: This method counts unique visitors based on their IP addresses. If two visitors have the same IP address, they are counted as one visitor. IP address-based calculations are relatively easy to execute. Still, they can be inaccurate as multiple visitors may use the same IP address (for instance, users accessing the site from a public library or an office).
• Cookie-Based: This method involves setting a cookie on the visitor's device that tracks their visit. If a visitor deletes their cookies or uses a different device, their visit may not be counted as unique. However, cookie-based calculations are more accurate and widely used as they can track specific visitors and their activities on site.

Importance of accurate unique visitors in web analytics

Accurate, unique visitor data is crucial for businesses to measure the effectiveness of their website. It allows them to understand how many people visit their site, how frequently they visit, and where they are coming from. Accurate, unique visitor data helps businesses benchmark their performance, identify trends, and optimize their website traffic. With accurate data, businesses could make informed decisions or measure their success accurately.

Calculating unique visitors is a vital part of web analytics. It provides businesses with accurate data that measure their performance and identifies trends and opportunities for optimization. It's important to have accurate data on unique visitors to understand the website visitors' behavior and make effective decisions to optimize the website. Businesses should choose the method of calculating unique visitors most suitable for their needs and goals.

Monthly unique visitors

Monthly unique visitors refer to the number of individuals visiting a website within a specific month. It is an essential metric to track for any website as it measures its reach in the online market. By analyzing monthly unique visitors, businesses can understand the traffic patterns of their websites, identify growth opportunities, and optimize their websites accordingly.

Calculating monthly unique visitors involves counting each visitor who visits the website within the defined period. It is crucial to remove duplicate or spam visits to ensure accurate data. Monthly unique visitors may fluctuate based on seasonality, marketing campaigns, and the website's content.

Importance of monthly unique visitors for business growth

Monthly unique visitors hold significant importance in achieving business growth as it is a reliable metric for measuring a website's performance. By tracking and analyzing monthly unique visitors, businesses can identify areas for improvement, such as website design and content optimization. Also, it allows businesses to understand their audience better and target them with personalized and relevant offers.

How to increase monthly unique visitors

To increase monthly unique visitors on a website, businesses can focus on various areas such as improving the website's SEO, promoting content on social media platforms, investing in paid advertising, and creating engaging and valuable content that resonates with the target audience. Consistently monitoring and analyzing monthly unique visitors provide valuable insights into the effectiveness of these strategies and help optimize future efforts.

Advanced insights into unique visitors

Analyzing visitor behavior with unique visitor data can provide advanced insights into website traffic and user engagement. Here are some ways to gain a deeper understanding of your unique visitors:

Analyzing visitor behavior with unique visitor data

You can gain insights into how visitors interact with your website by tracking unique visitor data. For example, you can track which pages are most frequently visited by unique visitors, which pages have the highest bounce rates, and which pages are most likely to lead to conversions.

Identifying trends and opportunities for optimizing website traffic

Analyzing unique visitor data over time can help you identify trends and opportunities for optimizing website traffic. For example, you may notice that certain pages have a consistently high number of unique visitors, indicating that those pages are particularly effective at attracting and retaining visitors. Alternatively, you may notice that certain pages have a consistently low number of unique visitors, indicating that those pages need to be optimized to improve user engagement.

Personalizing user experience

By understanding the behavior of unique visitors, you can personalize the user experience to meet their needs and preferences better. For example, you may personalize the content on your website based on a visitor's location, past behavior on your site, or other factors.

Tracking unique visitors across devices

Another benefit of tracking unique visitors is that it allows you to track visitors across different devices and platforms. By tracking unique visitors across devices, you can gain a complete picture of their behavior and preferences and can optimize your website accordingly.

In conclusion, analyzing unique visitor data can provide advanced insights into website traffic and user engagement. By analyzing visitor behavior, identifying trends, personalizing the user experience, and tracking visitors across devices, you can optimize your website for greater success.

Convert more website visitors with B12

B12's website builder is an all-in-one platform for professional services. Attract leads, win business, and serve clients online with a professional site, scheduling, payments, intake, and more.      

B12 can quickly build an entire website using artificial intelligence technology. Answer a few questions about your company, and generative AI will create a website draft with images and copy tailored to your sector. With the B12 Editor , you can start with your website draft and make changes in real time.

In addition, the B12 website also allows you to study your website analytics, providing information that your company can genuinely utilize. You may identify areas for development, understand where your site succeeds, and create new goals by reviewing your stats.

Get started today for free in 60 seconds!

Attract, win, and serve more clients

Receive helpful resources directly to your inbox to help you succeed online.

Related posts

Spend less time on your website and more time growing your business

Let B12 set up your professional online presence with everything you need to attract, win, and serve clients.

Latest WordPress Guides, Lists, and Resources All in One Place

How to Track Unique Visitors in Google Analytics (Easy Guide)

Are you wondering how to track unique visitors in Google Analytics? 

In today’s digital world, online businesses and marketers need to keep track of who visits their websites so they can see how well it’s doing and how they can make it better. Unique visitors are one of the most important things to keep track of. 

This blog post will explain in detail what unique visitors in Google Analytics are, why we need to track them, how GA4 tracks unique visitors in Google Analytics , and what unique (custom) events and pages are.

Table of Contents

What are unique visitors in google analytics.

Unique visitors are the number of people visiting a website at least once during a specific period (session). It’s important to remember that unique visitors are different from views. A user can visit a website more than once, but they will only be counted once. 

Understanding GA4 and Unique Visitors

Gone are the days of “unique visitors” in Google Analytics 4 (GA4). While the concept remains, the terminology has shifted to “Users.” 

Unlike traditional metrics, which often count the same user multiple times if they visit your site on different days, GA4 uses advanced tracking to provide a more accurate count of actual, individual visitors.

A unique visitor in GA4 is an individual user who visits your website within a given time frame. Whether they visit your site once or a dozen times during that period, they’re counted as one unique visitor. This metric is crucial because it gives you a clear idea of how many different people are engaging with your content, not just the volume of visits or repeated views. 

What Makes GA4 Different?

GA4 represents a significant evolution from its predecessor, Universal Analytics. One of the key differences lies in how unique visitors are tracked. 

GA4 focuses on users and events, shifting away from sessions and pageviews as primary metrics. This user-centric approach provides a more holistic view of how individuals interact with your website across multiple devices.

Unique Visitors Explained

Unique visitors, also known as new users, represent the individual people who visit your website or app within a specific timeframe.  

Imagine three people visiting your site: Alice visits once, Bob visits twice, and Charlie visits three times. In GA4, these would count as three unique visitors, regardless of the total number of visits (sessions).

In GA4, unique visitors are referred to as ‘Total Users’. This metric represents the total number of new and returning visitors to your site. 

While the term has changed, tracking unique visitors in GA4 is still straightforward. The “Total Users” metric serves the same purpose as the old “unique visitors” metric. It’s prominently displayed on the GA4 homepage and included in many reports.

Here’s a breakdown of relevant user metrics in GA4:

• Total Users: These were previously known as unique visitors. It is the total number of unique users who visited your site/app during the selected timeframe, regardless of their activity level.
• (Active) Users: This is a subset of Total Users who had an engaged session (defined by specific events or duration).
• New Users: This metric represents users visiting your site/app for the first time.
• Returning Users : This metric represents the visitors who re-visit the site. Returning users can be active or not.

Why Should We Keep Track of Unique Visitors?

There are many reasons why it’s important to keep track of unique visitors in Google Analytics. 

• The first thing it does is help businesses and marketers figure out how big their community is. The number of unique visitors gives them an idea of how many people are interested in their products or services. 
• Second, businesses and marketers can find out how many possible customers they have by keeping track of unique visitors. 
• Third, keeping track of unique visitors lets businesses and marketers see how well their marketing efforts and website content are working.

How Does Google Analytics 4 Keep Track of Each Visitor? 

Google Analytics uses cookies and IP addresses to keep track of each user. Google Analytics gives each person a unique ID number when they land on a site. Google Analytics sees the unique ID and counts the visitor as a returning visitor if they leave the site and return later.

Now that you’re familiar with the why and the what behind unique visitors in Google Analytics 4 (GA4), let’s dive into the how. Tracking unique visitors in GA4 is important for understanding your website’s audience.

How to Track Unique Visitors in Google Analytics 4?

Check out the following steps to track unique visitors in Google Analytics 4:

• Access Your GA4 Property: Log into your Google Analytics account and select the GA4 property associated with your website.
• Navigate to the ‘Reports’ Section : You’ll find pre-configured reports here. To track unique visitors, focus on the Life cycle and User reports.
• Explore ‘Life cycle’ Reports: These reports provide insights into user acquisition, engagement, monetization, and retention.
•  Look at the ‘ Events’ report to see how many new unique visitors (Total Users) your site attracts over a selected time period.

• 4. Delve into ‘User’ Reports: The ‘User Overview’ report offers a closer look at your audience demographics, interests, and behaviors. 

5. Customize Your Analysis: GA4 allows for deep customization.

• Go to Explore in GA4.
• Select the Blank report template.

• In the Metrics section, click the plus sign (+) .
• Search for and select Total Users .

• This will add Total Users as metrics.

• You can also add other relevant conversion metrics, such as “Conversions” or “Event name,” for further analysis.
• Drag the metrics you want to analyze (e.g., Users, Conversions) to the Values section.
• It lets you see total users and conversion data within the same report.

To gain deeper insights, you can segment this data by various dimensions, such as traffic source, device type, and geographical location.

Interpreting the Data

Understanding how to interpret the data is just as important as gathering it. When you look at the number of Users (unique visitors), consider the following:

• Trends Over Time: Are you seeing growth in new users? What does this say about your content’s reach and appeal?
• User Engagement: How do the behaviors of new versus returning users differ? This difference can inform your content strategy and user engagement efforts.
• Impact of Marketing Campaigns: By tracking new users, you can gauge the effectiveness of your marketing campaigns and adjust your strategies accordingly.

By following these steps and interpreting the data with a strategic lens, you’ll unlock valuable insights that drive informed decisions for your website’s growth and user engagement.

Unique Events in Google Analytics 4

Unique events in Google Analytics 4 are the Custom Events.

In GA4 Each unique event name is counted as a unique event. This means that different factors, like event category and event action, can be added as custom event parameters.

Some examples of unique events are below.

• When a user gets a file or document from your website, this is a custom event (unique event) GA4 that can be tracked.
•  When a user watches a video on your website, this can be recorded as a custom event (unique event).
• When a user submits his information on the submission form on your website, it will be counted as a custom event (unique event).

How to Track Custom (Unique) Events in Google Analytics 4?

To track Unique Events in Google Analytics 4, navigate to Reports >> Engagement >> Events .

Read our complete guide on GA4 Custom Events: What Are They and How to Create Them?

You can also track Events from the Analytify dashboard.

How to Track Unique Page Views In Google Analytics?

Unfortunately, Google Analytics 4 (GA4) doesn’t have a built-in metric for “Unique Pageviews” in the traditional sense.

 The concept still exists, but GA4 uses different metrics to achieve a similar goal. Here’s why and how to track unique page views in GA4:

Why No Unique Pageviews?

GA4 takes a more user-centric approach. It focuses on understanding individual users’ journeys across your site/app. While “Unique Pageviews” counted each page load, GA4 prioritizes counting unique users and their engagement.

Alternative Metrics in GA4:

• Users: This metric represents the total number of unique users who visited a specific page during the timeframe.
• Events: While not a direct replacement, the “page_view” event can be used to understand individual page visits. However, it won’t eliminate duplicate views from the same user within a session.

Tracking Unique Page Views with User Engagement:

There are two methods to get a sense of unique page views in GA4:

• In the Engagement >> Pages and Screens report, you’ll see “Users” and “Page views” metrics. This report shows how many users viewed each page. While it doesn’t eliminate duplicate views per user, it provides a user-centric view of page popularity.

Track Unique Visitors on your WordPress Site Through Analytify

Yes, you can track unique users on your WordPress site through Analytify . Analytify is a plugin for WordPress that lets you connect to Google Analytics and see important analytics data right on your WordPress site.

To use Analytify to track unique users, you need to install and enable the Analytify plugin on your WordPress site.

Once you have set up Analytify to track visitors, you can see this information in the Analytify dashboard on your WordPress site. You will see the number of unique visitors and other important data such as page views, bounce rate, and average session length.

Analytify also lets you track eCommerce sales, custom post types, and search terms, among other things. These tools can help you learn more about how people use your WordPress site so you can improve its performance.

It’s important to remember that you need a Google Analytics account set up and its integration to Analytify in order to track unique visitors. 

Frequently Ask Questions

What are unique visitors in google analytics 4.

A Unique Visitor in GA4 refers to an individual who visits your website within a specific time frame. GA4 identifies Unique Visitors using a combination of user IDs, device IDs, and browser cookies to distinguish between new and returning visitors, ensuring that each visitor is counted only once, regardless of how many sessions they initiate.

How does Google Analytics 4 track Unique Visitors?

GA4 tracks Unique Visitors by employing a sophisticated system that combines user IDs (if you have user authentication on your site), device IDs, and browser cookies. This multi-faceted approach allows GA4 to recognize a visitor across multiple devices and sessions, providing a more accurate count of individual visitors to your site.

Why is it important to track unique visitors in Google Analytics?

Tracking Unique Visitors is crucial for understanding the reach and effectiveness of your website and marketing campaigns. By knowing how many different individuals are visiting your site, you can gauge the success of your efforts to attract a new audience, assess the impact of your content and marketing strategies, and make informed decisions to improve your site’s performance and user engagement.

How does Google Analytics track individual visitors?

Google Analytics tracks unique visitors by giving a unique ID to each individual user. This ID is saved in a cookie or other tracking mechanism and is used to identify users across multiple sessions.

Can GA4 differentiate between new and returning Unique Visitors?

Yes, GA4 can differentiate between new and returning visitors. GA4’s analytics engine uses its tracking mechanisms to identify whether a user is visiting your site for the first time or if they are a returning visitor. This distinction helps website owners understand their audience’s engagement level and the effectiveness of their strategies in attracting new versus retaining existing visitors.

How can I view the number of Unique Visitors on my GA4 dashboard?

To view the number of Unique Visitors in GA4, you will typically need to create a custom report, as GA4 focuses on “Users” as a primary metric: Navigate to the “Reports” section in your GA4 property. Go to “Build custom reports” and select “Users” as your metric. Customize your report to focus on the metrics relevant to Unique Visitors, such as new users, user engagement, etc. Set your desired date range and analyze the data to understand the number of Unique Visitors to your site.

Wrapping Up

Tracking visitors is an important measure for businesses and marketers. Google Analytics gives useful information about the number of unique visitors. This helps to figure out how well your marketing efforts and website content are working. If you follow the steps in this blog post, it’s easy to track unique users in Google Analytics and get useful information about how your website is doing.

We hope this blog has helped you to learn everything about unique visitors in Google Analytics 4, unique pages, and how to track them.

 You may also like to read How to Track Facebook Traffic in Google Analytics 4 .

Not using Analytify yet?  What are you waiting for?

Popular on Analytify Right Now!

Want to Get Analytify Free for your WordPress Site?

Enter the URL to Install analytify on your site directly.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

• Content Marketing
• Link Building
• Google Analytics
• SEO Software
• Social Media
• Website UI/UX
• Unique Website Visitors: Understanding...

Unique Website Visitors: Understanding Your Audience

Improve your content marketing + SEO in 60 seconds! Diib uses the power of big data to help you quickly and easily increase your traffic and rankings. We’ll even let you know if you already deserve to rank higher for certain keywords.

• Easy-to-use automated SEO tool
• Get new content ideas and review existing content

Analyzes competitors’ content and checks for spammy backlinks

Easy-to-use automated social media + SEO tool

Automated ideas to improve Social Media traffic + sales

Keyword and backlink monitoring + ideas

Jump to section:

Who Is A Unique Visitor? How Web Analytics Software Determines the Number of Unique Users The Software Collects Cookies The Software Analyzes the Cookie Cookies Get In the Server The User Count Starts How reliable is the process? How to Understand the Unique Website Visitors Use Click Mapping Software Use Co-Browsing Use Session-Recording Tools Why Understanding Unique Website Visitors Helps SEO Campaigns Unique Visitor Metric Shows If SEO Is Working Understanding Unique Users Exposes User Expectations Understanding Unique Users Exposes Website Errors Unique Website Visitors Help in A/B Testing Other Metrics That Give meaning to the Number of Unique Website Visitors Bounce Rate Average Visits Value per Visit Total Page Views The Case for Unique Visitors FAQ’s

The success of any business, including online ventures, depends on the number of customers flocking to it. Thus, it is imperative that you fully understand who your website’s unique visitors are. You can then use that as a starting point to improve SEO.

As a statistic, unique site visitors give vital insights on a website’s value and marketing strategies to improve its traffic. For example, you can modify your site’s content to suit your audience. If you can check out the visitor’s age through a tool such as Google Analytics , you can better design the interface and select products to present on your site.

Given the importance of the website traffic unique visitors relationship, it is only fair that you fully understand it. Armed with adequate knowledge, you stand to increase the value of a website to your audience. Sounds good to you? Well, then. Here is everything you need to know about website unique visitors statistics.

Who Is A Unique Visitor?

A unique visitor is a distinct person who visits your website in a given period. Google defines a unique visitor as the number of unduplicated (counted only once) visitors to your website over the course of a specified time period. Usually, web traffic analysis tools give the number of visitors on a daily, weekly, and annual basis.

As much as the unique website visitor’s metric is important, it is not very useful on its own. You need to check on other statistics, such as the number of sessions per user. Additionally, related percentages such as bounce rates give more meaning to the number of unique visits.

Why is this so? The reasons lie in the methodology that web analytics use to determine what a unique visitors metric is. Since they use cookies, inherent problems associated with the cookie use feature in unique visits numbers. If a user uses different computers to view a site, every PC counts a different user. Thus, other metrics come in to help a website’s unique visits make more sense.

How Web Analytics Software Determines the Number of Unique Users

If you want to know the number of unique website visitors, all you have to do is use web analytics software. Besides checking the user counter, you can review data such as links clicked by visitors and what URLs sent them to your site.

However, it is important to know how the analytics software maintains the unique site visitor’s counter. After understanding the process, you will familiarize yourself with the drawbacks of the process. Afterward, you can decide the reliability score to place on the metrics.

Most web analytics software counts unique users using the following steps. Note that the methodology discussed skew towards Google Analytics, a prominent traffic analyzer.

The Software Collects Cookies

The first step of counting unique users is getting cookies from their browser. Whenever a browser navigates to a website for the first time, the web analytics software sets a cookie. Typically, the cookie is a string of numbers separated by periods. It looks something like:

GA1.2.887516345.1601837610

You can check the cookie associated with certain websites in your browser’s settings. So what does the string mean?

The first part, GA1, shows the version of the cookie. The second one indicates the components of a domain separated by the periods. As you can see, there are two numbers that the period alienates after the second field: 887516345.1601837610. The digit two preceding them shows that they are only two items after it.

The third and fourth fields represent the domain components. A regular top-level domain has two parts. For example, Google’s website is google.com.

The number 887516345 would represent “google” while digits 1601837610 would denote “com.” Of course, subdomain GA cookies have more fields. A cookie for a sub-domain like support.google.com would have a prefix GA1.3. A new string of numbers would come in to represent “support.” By default, the analytics software sets cookies on top-level domains.

The Software Analyzes the Cookie

The web analytics software perceives the GA cookie in a different way compared to browsers. Remember the fields mentioned a little earlier? The software takes an interest in the third and fourth fields. It labels them “random unique ID” and “first time stamp” respectively.

You Might Also Like

10 trending millennial marketing tips that work, infographics: most popular types for small businesses, marketing plan for explosive real estate sales, contractor marketing: tricks and tips for 2021, what is seo writing tips for success, what is google’s keyword planner good for, cookies get in the server.

The GA server takes the third and fourth fields and maintains them in a database. It is quite easy to extract them from your browser using small snippets of JavaScript code. The web analytics software combines the third and fourth fields and labels the fields “Client ID.” This value goes to the GA server.

( Code for tracking cookie, metrictheory.com)

The User Count Starts

So how does the software answer the question, “what is a unique visitor”?

Every time a person navigates to a website, the web analytics software checks the first time stamp. If it detects a new client ID, it labels that as a unique visitor. Should it identify an existing ID, that counts as a returning user. It keeps a counter and shows the totals to you in its interface.

How reliable is the process?

The approach used by web analytics software is quite dependable. For example, if a returning visitor creates a new session, the software will check the timestamp and know that they are returning users. However, it has some drawbacks, such as:

• The GA cookie lives only if the user does not delete it. With increased online privacy concerns, it is normal for visitors to clear cookies after a session. Removing them deletes the GA cookie, such that if they visit again, the web analytics software creates a new client ID and counts them as a new unique visitor .
• There exists a chance that a single visitor has more than one computer. Should they use separate PCs to navigate the same site, the software counts them as two unique web visitors. The same applies when one uses different browsers or browses in both normal and incognito mode.
• Different users may use the same computer to browse. The web analytics software will assume there is a single unique visitor, while there can be many.

These downsides lower the value provided by the unique user metric. You can add the lost importance back to understanding your audience using some simple techniques.

Did you know? Google analytics allows you to view not only unique visitors, but also which device they are using, and which keyword they used in the search engine to find you.

How to Understand the Unique Website Visitors

The simplest way to gather insights on your monthly unique visitor’s website statistics is to study user behavior. Here are a few ways to do that.

Improve your content marketing + SEO in 60 seconds!

Diib uses the power of big data to help you quickly and easily increase your traffic and rankings. We’ll even let you know if you already deserve to rank higher for certain keywords.

• Checks for content localization
• SEO optimized content
• Built-in benchmarking and competitor analysis
• Over 500,000k global members

For example “www.diib.com”

Used by over 500k companies and organizations:

Use click mapping software.

Among the easiest ways to get into a unique user’s head is by checking on what they clicked. Regular web analytics shows you the links clicked, but a click mapping software displays everything a user clicked, including non-linked items. How is this helpful?

For starters, it allows you to know what items the unique visitor thought were a link. If you find that visitors clicked on non-linked images, they may have thought it would redirect to a product page or enlarge. Thus, it would be a good idea to modify the image to do just that.

Click mapping software also helps you know if visitors scrolled to the footer. That way, you can understand how interesting the visitors found your site. While at it, you can check which part of the website received the most clicks. You can then place more interesting content there or even add a call-to-action button.

Use Co-Browsing

If your small business can afford it, you can start using co-browsing. You would need an active customer support team to implement this technique. Customers will be sharing their screens with you, and you need a person present to guide them. This technique’s major advantage is that it helps you to understand what areas of your website that visitors have trouble using. You can then improve it through a redesign. Moreover, you get to see errors experienced by users in real-time, making the corrections very easy.

If you lack the resources to understand your audience in this manner, you can set up a live chat. Numerous plugins can help implement live chat systems. Afterward, you can analyze queries from visitors to understand where their interest lies.

Use Session-Recording Tools

As the word suggests, session recording tools keep a record of your visitor’s screen while they were on your site. You get to see mouse movements, scrolls, and keystrokes.

This technique allows you to understand how visitors are using your website. You will know the first link they clicked and what the exit page is. Additionally, you can explore the errors that pop up during a session and use that to improve your site.

(Session Recording Interface, mopinion.com)

Why Understanding Unique Website Visitors Helps SEO Campaigns

If you are thinking of ways to get unique visitors, the secret lies in understanding the ones you already have . Based on the techniques above, you can guess why knowing your online audience inside out and backward is so essential. Deeper knowledge about website unique visitors helps SEO campaigns because:

Unique Visitor Metric Shows If SEO Is Working

Do you have an SEO campaign to aid your digital marketing strategy? The best way to know if it is effective is checking the number of new users. If it spikes, keep doing what you are doing.

Stagnant or plummeting numbers mean that your campaign may not be as effective as it needs to be. Using insights such as data on exit pages, you know what part of the website turns your visitors off. Appropriate actions to improve SEO can then follow.

Understanding Unique Users Exposes User Expectations

Using one of the techniques discussed to know more about your visitors, you put yourself in the shoes of your website users. Such deep knowledge about your audience allows you to understand what customers need for your website to function.

The insights gathered influence which SEO strategies to put in action. For example, if you realize that users are having trouble finding content on your site, you can start using internal links.

Understanding Unique Users Exposes Website Errors

The techniques used to shed light on a unique visitor’s behavior show if users encountered errors when using your site. Neither web visitors nor owners want errors on their site. Remember, mistakes on the site can hamper SEO efforts. Thus, doing away with them may boost your website’s traffic.

Unique Website Visitors Help in A/B Testing

What if you have three of four landing pages, and you want to know which is the best one? The solution is directing different unique users to separate pages. The one with the highest performance is ultimately chosen. This method aids your SEO efforts as it tells you the page to focus them on.

(Example of an A/B test. Testing two forms side-by-side in order to determine which performs best, wordstream.com)

Did you know? Google analytics is the most popular program on the internet.

Other Metrics That Give meaning to the Number of Unique Website Visitors

Combining your metrics with some data provided by web analytics software can help add value to it. The other metrics you should check out are:

Bounce Rate

If a unique visitor navigates to your site, clicks on nothing, and leaves, that is a bounce. It translates to the inability of your website to interest the user. A high number of unique website visitors and high bounce rate shows that SEO might be working, but your site is not providing the necessary value. You can increase page loading speeds as well as relevant content.

( Bounce rate in Google Analytics, mangools.com)

Average Visits

If you are keen on finding out how many times a unique user came back to your site, this is the metric to check out. It is important because it shows the interest your website garnered with the new user. If the number is slow, try providing new content.

Value per Visit

If your website makes any money, you can divide it by the number of unique users and estimate how much each visit brings. This metric helps you understand how much to spend on SEO to bring in more new visitors.

Total Page Views

This informs you of the number of times visitors loaded a specific page. It is essential since it enables you to find out how loyal your visitors are. It also discloses what pages the audience care about the most.

There are more statistics to check out to enlighten you on whether a unique visit benefits your business. You can utilize the newfound data to know the value of a new visitor. On the same note, you can better estimate the budgets to allocate for SEO strategies aimed at increasing unique users.

After enough research, you can explore ways to increase the number of unique visits to a website. There exist two major ways to grow new traffic to a site. The first is non-paid and captures methods such as SEO. The other is online adverts.

The approach you use to get unique visitors in droves depends on your business’s nature and needs. An ideal digital marketing strategy combines both paid and organic sources of traffic. However, you may need a specialist to help you figure out the right proportion for advertisements and SEO.

(Different metrics present in Google Analytics, reliablesoft.net)

We hope that you found this article useful.

If you want to know more interesting about your site health, get personal recommendations and alerts, scan your website by Diib. It only takes 60 seconds.

Enter Your Website

The Case for Unique Visitors

The lifeline of any online business lies in its ability to attract unique users. After understanding where new users come from, components that interest them on your site, what turns them off, and how they expect your website to be, you can target them better. Ultimately, businesses that figure out the website traffic unique visitors connection stand out.

However, many additional metrics come into play when deciding what statistics like monthly unique visitors mean for your website. You might need professional SEO help when interpreting and adding value to the raw data. Regardless of how you decide to use the unique user metrics, it remains one of the few tools that can increase profitability when utilized the right way.

Diib®: Your Small Business SEO Service Experts!

Search engine optimization is a long-term marketing strategy. You should, therefore, not expect instant results as it will take the search engine time to index your new pages. It will take about three months before seeing tangible results from your SEO strategy. But most importantly, consider working with the best SEO services for small business providers. 

Diib Digital is one of these SEO service providers. Our User Dashboard gives you minute-by-minute updates and statistics which then allow you to tweak your campaign for ideal results. Here are some of the features our small business partner report loving:

• Bounce rate monitoring and repair
• Social media integration and performance
• Broken pages where you have backlinks (404 checker)
• Keyword, backlink, and indexing monitoring and tracking tools
• User experience and mobile speed optimization
• Technical SEO monitoring

Click here for your free scan or simply call 800-303-3510 to speak to one of our growth experts.

Scan your website in 60 seconds with Diib

• Free SEO analysis
• No coding or experience needed
• Get new keyword and content ideas

FAQ’s

Why are unique visitors important.

Unique visitors give site owner an idea of their site’s reach, and how it relates to their users. Furthermore, it gives potential advertisers the ability to see how the site performs.

What is the bounce rate?

The bounce rate is the percentage of visitors that exit the site quickly, without viewing some of the content on the page.

How do you find unique visitors on your site?

You can find your unique visitors and other statistics through Google Analytics.

What are a goof amount of unique visitors monthly?

A good amount of unique visitors monthly would be around 1,000 visitors monthly.

What is a good bounce rate?

How can diib® help me improve my website today (expand over by the down arrow).

Welcome to diib! Our analytics platform syncs to your Google Analytics account (not required to start) in just 60 seconds and helps over 250,000k business owners affordably grow their website by showing them how to grow. We offer a free basic website scan and a variety of PRO memberships starting at just $29.99 a month.

With so many members we are also able to provide wholesale pricing combined with very high-quality work on services such as:

• Quality backlink development (DA10-DA80 websites)
• Professional Google Analytics installations
• Website speed analysis and optimization
• Keyword research
• Article writing and publishing (500-5000+ words)
• Create your free account by entering your website below and we’ll be able to show you all the other services we offer to our members!

Daniel Urmann

Daniel Urmann is the co-founder of Diib.com. Over the past 17 years Daniel has helped thousands of business grow online through SEO, social media, and paid advertising. Today, Diib helps over 150,000 business globally grow online with their SaaS offerings. Daniel’s interest include SMB analytics, big data, predictive analytics, enterprise and SMB search engine optimization (SEO), CRO optimization, social media advertising, A/B testing, programatic and geo-targeting, PPC, and e-commerce. He holds a Master of Business Administration (MBA) focused in Finance and E-commerce from Cornell University – S.C. Johnson Graduate School of Management.

Leave a Reply Cancel Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes:

Save my name, email, and website in this browser for the next time I comment.

Copy short link

Visits, visitors, unique visitors… what are the differences for the web analyst?

Today’s Web analytics solutions offer a multitude of measurement tools with comprehensive analysis options. Identified Visitors, Unique Visitors, Visitors, Visits , Viewed Pages or downloads are only a small part of it. At first glance, these standard measures seem very similar or even interchangeable, but they all say something different. To help you see more clearly, this article briefly presents the most important standard metrics and their meaning in AT Internet’ s Analytics Suite .

Visitors / Unique visitors / Identified visitors:

The term “ visitor” refers to a user who visits a website . However, a visitor is not considered as a single person but as a browser or a terminal . For example, a single user can access a website via different browsers (such as Google Chrome, Firefox or Microsoft Edge), different computers (at work and at home) or different terminals (smartphone and laptop).

If a visitor visits a page once in the morning and once in the evening, this user is counted as a single visitor with two visits. This same user will be considered a different visitor if they return to the site the next day. If we want a visitor who returns on another day to be counted only once, we must look at the metric unique visitors.

Unique visitor

The measurement of unique visitors is based on cookies . A cookie is a file placed on a browser that contains an anonymous identifier. This ID can be used to uniquely identify a browser.

As a result of this measurement method (which is the basis of all current analytical systems), inaccuracies may occur. For example, a browser may refuse to accept cookies, or a user may decide to delete them.

In most cases, however, a terminal has a cookie and is included in the calculation of unique visitors.

In the Analytics Suite , we distinguish between unique visitors who accept cookies and unique visitors who do not accept cookies. The latter category of visitors can be determined over a one-day period using the fingerprint method. The total number of unique visitors is therefore the sum of these two types of unique visitors.

In AT Internet’s Analytics Suite , you will find the analysis of unique visitors in the User Insights section. You can evaluate the frequency of visits, the retention rate or the terminals used.

Unique visitors are identical to visitors on a daily basis (Day 1: Unique visitors = Visitors = 3). If we now consider a period of several days, we obtain 8 Visitors (3+1+2+2+2+2, the Day Visitors are added together), and 3 Unique Visitors (deduplicated).

In the Analytics Suite , unique visitors can also be analysed on multiple websites (level 1).

Identified visitor

Identified visitors are measured using a unique identifier that is sent in the tagging when connecting to an authenticated space (login + password) and are common to all platforms (computer, tablets, smartphones…). It is this unique identifier that allows the cross-device analyses available in the User Insights module of the Analytics Suite.

Identified visitors should therefore not be considered as unique visitors. A unique identification of a unique user on different devices and browsers is only possible if the user actively identifies themselves. This is possible through a connection and can then be analysed using the “Identified Visitor” metric.

Visits, page views

A visit is defined as a visit to a website where at least one page has been loaded. Visits indicate a continuous process of using a website and should not be confused with the number of visitors, as a visitor may make several visits to the same site.

It should be noted, however, that the period during which each visit is counted only once may vary considerably.

AT Internet calculates this metric in this way: if a visitor does not perform a new action within 30 minutes, a visit is considered complete. The number of visits to a website is expressed in relation to a specific period (day, week, month…).

The visit is fundamental for the preparation of most analyses. The visit provides you with information on navigation (initial page, content viewed, exit page) and behaviour (duration, loads/page views, bounce rate, etc.).

This illustration shows two visits on five pages with all the associated information:

There are different types of visits:

• Total number of visits: Total number of visits in a given period
• Incoming visits: Visits with at least two pages viewed
• Bounce visits: visits with only one page viewed

The Analytics Suite can also evaluate visits without page loading, for example if a user has only seen one advertising element.

Limits of the “Visit” metric.

Imagine that a user visits and then leaves a website by turning off his computer or changing sites. 20 minutes later, he returns to the first site: he will always be considered to be in the same visit, which means that only one visit will be counted. On the other hand, if a visitor accesses a website through Microsoft Edge and returns to the site via Firefox 10 minutes later, two visits will be counted because the user will not be identified as the same visitor (the cookie varies from one browser to another).

A visit is not automatically closed when the browser is closed. In the field of digital analytics, it is unfortunately not possible to determine the exact time of exit from the site, because the user cannot send a specific message to the servers indicating that he has left the site.

This problem affects all web analytics solutions. Thus, as suggested by the DAA (Digital Analytics Association), AT Internet terminates a visit after 30 minutes of inactivity but this duration can be configured according to the needs of the site. This happens regardless of whether the browser is locked.

In AT Internet’s Analytics Suite , only one source of traffic is assigned to a visit, which is unique and unchanging. This means that the first source of a visit or the initiator of the visit is valid for the entire duration of the visit.

A page view is the loading of a page from a website or application. Each page viewed generates a hit that is sent to AT Internet. Each of these occurrences increases the “page views” metric by 1. the following graph illustrates its operating principle:

1. The User requests to load a page on the Site’s host server.

2. This server returns the page content (images, texts, etc. and the JavaScript code of the Internet AT tag).

3. The JavaScript tag is executed on the online user’s computer and collects information.

4. The tag requests an image on the Internet AT server and transmits the collected information as parameters.

5. The Internet AT server returns the requested image (1 pixel x 1 pixel, transparent).

If two tags were placed on the same page, each load of that page would be counted twice.

In summary:

A visit is a user’s journey through the site or application. A visit contains one or more page views. As soon as a user is inactive for 30 minutes because he has left the site or remained on the same page, a visit is considered complete.

A visitor is a user of a website. If a visitor visits a page several times a day , with interruptions of more than 30 minutes, AT Internet considers him/her as a unique visitor who has generated several visits. If a visitor visits the website on two different days, he or she will be counted as two visitors. If the AT Internet cookie is deleted after each visit, this visitor is considered a new visitor for each new visit.

On a single day, unique visitors correspond to the definition of “normal” visitors. However, if you look at a period of more than one day, these values differ due to the recognition of cookies. If a visitor has a cookie on his browser and visits the site twice on different dates, this visitor will be recognised as a unique visitor and counted only once in the analysis period.

Pictured example: A visit to a website can be compared to a visit to a hotel: a guest (unique visitor) can be a guest of a hotel several times during a month (visitor) and can enter and leave the hotel several times during a stay (several visits). In the hotel, the guest will move to different rooms (page views).

Gross range:

Gross reach refers to the sum of contacts made by an advertising medium during a given period on a target group. It does not take into account the fact that some people may have been in contact with the media several times, since, unlike the net reach, each contact is counted. The raw scope therefore says nothing about the exact number of people affected.

The raw scope depends on the information to be determined. Here are some examples:

• Raw scope of a website > Number of Visits
• Gross reach of an advertising banner > Number of banner loads
• Gross scope of an article on a website > Number of pages viewed (or uploaded)

Net reach refers to the number of people that an advertising medium reaches at least once during a certain evaluation period. It is expressed as an absolute value or as a percentage of the population. While the gross reach counts all contacts, the net reach deducts double or multiple contacts to give only the “exact” number of people reached by a publication.

In our Analytics Suite , the net reach is the value of unique visitors .

More than just measures: key performance indicators (KPIs)

You now know some of the most important key indicators for web analytics. For more information, see our more detailed article on the metrics analysed in Analytics Suite 2.

Need advice on defining the most relevant metrics for your objectives? Thanks to our free downloadable guide, you will learn how to define and analyse the right KPI’s according to your digital strategy:

DA Blog Editorial Team AT Internet’s editorial team and a diverse group of blog contributors work together to bring you insightful articles about digital analytics. Have feedback for us, or ideas to share? Want to see more on a certain topic? Get in touch!

Related Posts

5 Steps for Launching a Data Project in Your Organisation

Data Sampling: Quality Over Quantity

AT Internet’s Data Health Checklist

Comments are closed.

• Implementation & Tagging
• Analytics Tips & Tools
• Mobile, Apps & Cross-Device
• Data Governance & Strategy
• Digital marketing
• Beyond Analytics
• Analytics Suite
• Happening @AT
• AT INTERNET.COM

Unique Visits (Metric)

What are unique visitors.

Unique visitors refer to the number of individuals who visited a website or set of web pages in a given time period. E.g One person visiting multiple times throughout the day, is counted as one unique visitor.

Difference Between Visits and Unique Visitors

The difference between visits and unique visitors is quite simple. 

Visit refers to every person who visited your website in the reporting period. If one person visits the website 5 times, it’ll count as 5 visits. 

A unique visitor, on the other hand, refers to a distinct individual user who visited your website in the reporting period. 

Unique visitors are only counted once no matter how many times they return to the website. In general, you will always have more visits than unique visitors. 

On Google Analytics, ‘unique visits’ are labeled as ‘users’ whilst ‘visits’ are labelled as ‘sessions’.

Why Is It Important to Measure Unique Visitors

It is important to know your unique visitors for a couple of reasons. These reasons vary based on several factors such as your marketing goals or your type of business. 

First of all, unique visitors tell you the actual size of your audience. 

For example, one person can visit a website 3x per day. In this case, if there’s an ad on the website, it means the same person will see it three times. 

This might be a good metric for a news website selling ad impressions . However, this may not be a metric a SaaS website may be interested in. 

This is because they may be interested in getting more people to sign up for their product. 

In this case, the number of unique visitors they attract would paint a much clearer picture of how well their marketing campaigns are doing.  

Secondly, it can also help you understand your customers’ behaviour. 

For example, if your visitors continue to return to your website, it could be a sign that they enjoy your content or what you’re serving on the site. 

On the other hand, if you notice you have a lot of unique visitors but not returning visitors, it could mean something is wrong on the site. 

You could then investigate and fix the issue. 

How to Measure Unique Visitors

The good news is that there are web analytics tools like:

• ‍ Google Analytics
• ‍ Adobe Analytics
• ‍ Yandex.Metrica

They all measure unique visitors as one of the metrics. 

Whilst they all have different labels for this metric, the underlying definition remains the same. 

To measure your unique visitors, simply select one of the web analytics tools, install on your website and start tracking.

Unique Visits Metric [All You Need to Know in 2024]

When it comes to SEO, you'll find several metrics that give essential data to optimize your site and content. For example, one of these metrics tracks unique visits. But what is this term exactly, and how does it affect your site's performance?

The unique visits metric measures the number of visitors who visit one or several pages on your site at a given time. It's different from the number of visits that shows how many times your page received visits without counting the number of visitors.

Let's look at unique visits a bit more!

What Are Unique Visitors?

The term "unique visitors" describes the number of people that visited a website or collection of online pages during a specific time frame. For instance, a single unique visitor is someone who comes through multiple pages or multiple times on your site throughout the entire day.

Learn the Framework That Took Starter Story to Over 1 Million Visitors per Month

In this course, you'll learn the Lean SEO framework and how to apply it to your business. You'll get access to 3 hours of screencasts, 100 slides, and examples from Starter Story and other sites. Sign up now to start implementing Lean SEO and growing your business.

Get Lean SEO Course

Why Are Unique Visits Important?

Unique visits are essential because it shows the actual number of people visiting your website and seeing the ads on your site.

Since it reveals the number of visits to a site, unique visitors are an essential indicator for growing a website's audience or marketing its advertising space.

Advertising can be valuable if a potential consumer is exposed repeatedly, but there are decreasing benefits after a certain number of sessions.

What Is the Difference Between Visits and Unique Visits?

Every visitor that accessed your site throughout the reporting period is referred to as a visit. It will count as five visits if the same individual accesses the website five times.

On the contrary, a unique visitor is a particular individual user that visited your website within the reporting period.

Simply put, visits refer to the actual times someone accessed your page or site. On the other hand, unique visits refer to the number of people who accessed your site.

How Do I Track Unique Visitors?

You'll find plenty of software and apps that can help you track unique visitors. For instance, the most basic and free tool is google analytics since it shows the number of unique visitors you get over a given time.

Knowing how many unique visitors your site receives is nice, but knowing what traffic you receive is even more valuable.

You can use web analytics tools to track unique visitors. Among these are Google Analytics, Adobe Analytics, and Yandex.Metrica. Each of these three tools measures unique visitors and uses them as one of the metrics.

Although each has a different term for this measure, the fundamental concept is the same. So, please choose one of the analysis tools, put it on your site, and begin tracking to determine the number of unique users.

Unique visits are important metrics since they give you an idea of the number of people visiting your site. It's a metric that determines the actual people who see ads, not simple visits that show how many times your visitors accessed your pages. With simple tools, you can know the unique visits and use them when analyzing your site's performance.

• 4,818 founder case studies
• Access to our founder directory
• Live events, courses and recordings
• 8,628 business ideas
• $1M in software savings

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

Join our free newsletter to get unlimited access to all startup data. We just need your email:

Check your email

If there's a Starter Story account associated with that email you'll get an email with a link to automatically log in. The link will expire in 15 minutes.

Your existing password still works, should you want to log in with it later.

With Starter Story, you can see exactly how online businesses get to millions in revenue.

Dive into our database of 4,418 case studies & join our community of thousands of successful founders.

Join our free newsletter to get access now. We just need your email:

CREATED FOR:

The ‘Visits’ metric shows the number of sessions across all visitors on your site.

How this metric is calculated

A visit always ties to a time period, so you know whether to count a new visit if the same person returns to your site. A visit starts when the user first arrives on your site. A visit ends when they meet any of the following criteria:

• 30 minutes of inactivity : Almost all sessions end in this manner. If more than 30 minutes lapse between hits, a new visit begins.
• 12 hours of activity : If a user consistently fires image requests without any 30-minute gaps for more than 12 hours, a new visit automatically starts.
• 2500 hits : If a user generates a large number of hits without starting a new session, a new visit is counted after 2500 image requests.
• 100 hits in 100 seconds : If a visit has more than 100 hits that occur in the first 100 seconds of the visit, the visit automatically ends. This behavior typically indicates bot activity, and this limitation is enforced to help increase report performance.

A visit does not necessarily coincide with a browser session because of the above criteria. One of the most common differences is where a visitor navigates to your site, leaves the tab open for more than 30 minutes, then resumes browsing. While this action is technically part of the same browsing session, Adobe considers this action two separate visits.

Behavior that affects visits

If a visitor performs any of these actions, a new visit starts:

• Clears their cache mid-session and continues browsing your site
• Leaves your site open in a tab for longer than 30 minutes, then continues browsing
• Opens a different browser and navigates to your site on the same computer
• The same person browsing your site on different devices

If a visitor performs any of these actions, a new visit does not start as long as there is less than 30 minutes between consecutive hits:

• Closes their browser, then navigates to your site again
• Restarts their computer, opens the same browser, and navigates to your site again
• Transitions to a different network, such as disconnecting from a wired network docking station to a wireless network
• Browses your site in multiple tabs. If a visitor switches back and forth between tabs, each hit counts as part of the same visit.

Change the definition of a visit

You can change the definition of a visit to a time other than 30 minutes.

• For Virtual report suites , you can change the visit timeout using the Visit timeout drop-down list. You can change visit timeout to any reasonable value.
• For standard report suites, contact Customer Care to request visit length be shortened for a given report suite. Visit length for standard report suites cannot exceed 30 minutes, so you can only shorten it.

Visits that span a date boundary

A visit counts for each time period involved. For example, if you have a visitor that starts navigating your site on Monday at 11:45 PM, then sends their last image request on Tuesday at 12:10 AM, you would see a visit attributed to both Monday and Tuesday. However, the total visit metric is deduplicated, showing a single visit for the project date range.

Visits on a dimension versus total visits

Visits in context of a dimension (for example, Marketing channel ) show the number of visits that contained a particular dimension item at any time. Multiple dimension items frequently exist on different hits in the same visit. Attempting to sum visits that report on dimension items usually does not make sense.

Visits All Visitors in Data Warehouse

The metric ‘Visits - All Visitors’ is available in Data Warehouse in addition to the ‘Visits’ metric. The ‘Visits - All Visitors’ metric is comparable to the ‘Visits’ metric in other Analytics tools. The ‘Visits’ metric in Data Warehouse excludes visitors that don’t have persistent cookies. Adobe recommends using ‘Visits - All Visitors’ in Data Warehouse requests where visits are desired as a metric.

40 Facts About Elektrostal

Written by Lanette Mayes

Modified & Updated: 01 Jun 2024

Reviewed by Jessica Corbett

Elektrostal is a vibrant city located in the Moscow Oblast region of Russia. With a rich history, stunning architecture, and a thriving community, Elektrostal is a city that has much to offer. Whether you are a history buff, nature enthusiast, or simply curious about different cultures, Elektrostal is sure to captivate you.

This article will provide you with 40 fascinating facts about Elektrostal, giving you a better understanding of why this city is worth exploring. From its origins as an industrial hub to its modern-day charm, we will delve into the various aspects that make Elektrostal a unique and must-visit destination.

So, join us as we uncover the hidden treasures of Elektrostal and discover what makes this city a true gem in the heart of Russia.

Key Takeaways:

• Elektrostal, known as the “Motor City of Russia,” is a vibrant and growing city with a rich industrial history, offering diverse cultural experiences and a strong commitment to environmental sustainability.
• With its convenient location near Moscow, Elektrostal provides a picturesque landscape, vibrant nightlife, and a range of recreational activities, making it an ideal destination for residents and visitors alike.

Known as the “Motor City of Russia.”

Elektrostal, a city located in the Moscow Oblast region of Russia, earned the nickname “Motor City” due to its significant involvement in the automotive industry.

Home to the Elektrostal Metallurgical Plant.

Elektrostal is renowned for its metallurgical plant, which has been producing high-quality steel and alloys since its establishment in 1916.

Boasts a rich industrial heritage.

Elektrostal has a long history of industrial development, contributing to the growth and progress of the region.

Founded in 1916.

The city of Elektrostal was founded in 1916 as a result of the construction of the Elektrostal Metallurgical Plant.

Located approximately 50 kilometers east of Moscow.

Elektrostal is situated in close proximity to the Russian capital, making it easily accessible for both residents and visitors.

Known for its vibrant cultural scene.

Elektrostal is home to several cultural institutions, including museums, theaters, and art galleries that showcase the city’s rich artistic heritage.

A popular destination for nature lovers.

Surrounded by picturesque landscapes and forests, Elektrostal offers ample opportunities for outdoor activities such as hiking, camping, and birdwatching.

Hosts the annual Elektrostal City Day celebrations.

Every year, Elektrostal organizes festive events and activities to celebrate its founding, bringing together residents and visitors in a spirit of unity and joy.

Has a population of approximately 160,000 people.

Elektrostal is home to a diverse and vibrant community of around 160,000 residents, contributing to its dynamic atmosphere.

Boasts excellent education facilities.

The city is known for its well-established educational institutions, providing quality education to students of all ages.

A center for scientific research and innovation.

Elektrostal serves as an important hub for scientific research, particularly in the fields of metallurgy , materials science, and engineering.

Surrounded by picturesque lakes.

The city is blessed with numerous beautiful lakes , offering scenic views and recreational opportunities for locals and visitors alike.

Well-connected transportation system.

Elektrostal benefits from an efficient transportation network, including highways, railways, and public transportation options, ensuring convenient travel within and beyond the city.

Famous for its traditional Russian cuisine.

Food enthusiasts can indulge in authentic Russian dishes at numerous restaurants and cafes scattered throughout Elektrostal.

Home to notable architectural landmarks.

Elektrostal boasts impressive architecture, including the Church of the Transfiguration of the Lord and the Elektrostal Palace of Culture.

Offers a wide range of recreational facilities.

Residents and visitors can enjoy various recreational activities, such as sports complexes, swimming pools, and fitness centers, enhancing the overall quality of life.

Provides a high standard of healthcare.

Elektrostal is equipped with modern medical facilities, ensuring residents have access to quality healthcare services.

Home to the Elektrostal History Museum.

The Elektrostal History Museum showcases the city’s fascinating past through exhibitions and displays.

A hub for sports enthusiasts.

Elektrostal is passionate about sports, with numerous stadiums, arenas, and sports clubs offering opportunities for athletes and spectators.

Celebrates diverse cultural festivals.

Throughout the year, Elektrostal hosts a variety of cultural festivals, celebrating different ethnicities, traditions, and art forms.

Electric power played a significant role in its early development.

Elektrostal owes its name and initial growth to the establishment of electric power stations and the utilization of electricity in the industrial sector.

Boasts a thriving economy.

The city’s strong industrial base, coupled with its strategic location near Moscow, has contributed to Elektrostal’s prosperous economic status.

Houses the Elektrostal Drama Theater.

The Elektrostal Drama Theater is a cultural centerpiece, attracting theater enthusiasts from far and wide.

Popular destination for winter sports.

Elektrostal’s proximity to ski resorts and winter sport facilities makes it a favorite destination for skiing, snowboarding, and other winter activities.

Promotes environmental sustainability.

Elektrostal prioritizes environmental protection and sustainability, implementing initiatives to reduce pollution and preserve natural resources.

Home to renowned educational institutions.

Elektrostal is known for its prestigious schools and universities, offering a wide range of academic programs to students.

Committed to cultural preservation.

The city values its cultural heritage and takes active steps to preserve and promote traditional customs, crafts, and arts.

Hosts an annual International Film Festival.

The Elektrostal International Film Festival attracts filmmakers and cinema enthusiasts from around the world, showcasing a diverse range of films.

Encourages entrepreneurship and innovation.

Elektrostal supports aspiring entrepreneurs and fosters a culture of innovation, providing opportunities for startups and business development .

Offers a range of housing options.

Elektrostal provides diverse housing options, including apartments, houses, and residential complexes, catering to different lifestyles and budgets.

Home to notable sports teams.

Elektrostal is proud of its sports legacy , with several successful sports teams competing at regional and national levels.

Boasts a vibrant nightlife scene.

Residents and visitors can enjoy a lively nightlife in Elektrostal, with numerous bars, clubs, and entertainment venues.

Promotes cultural exchange and international relations.

Elektrostal actively engages in international partnerships, cultural exchanges, and diplomatic collaborations to foster global connections.

Surrounded by beautiful nature reserves.

Nearby nature reserves, such as the Barybino Forest and Luchinskoye Lake, offer opportunities for nature enthusiasts to explore and appreciate the region’s biodiversity.

Commemorates historical events.

The city pays tribute to significant historical events through memorials, monuments, and exhibitions, ensuring the preservation of collective memory.

Promotes sports and youth development.

Elektrostal invests in sports infrastructure and programs to encourage youth participation, health, and physical fitness.

Hosts annual cultural and artistic festivals.

Throughout the year, Elektrostal celebrates its cultural diversity through festivals dedicated to music, dance, art, and theater.

Provides a picturesque landscape for photography enthusiasts.

The city’s scenic beauty, architectural landmarks, and natural surroundings make it a paradise for photographers.

Connects to Moscow via a direct train line.

The convenient train connection between Elektrostal and Moscow makes commuting between the two cities effortless.

A city with a bright future.

Elektrostal continues to grow and develop, aiming to become a model city in terms of infrastructure, sustainability, and quality of life for its residents.

In conclusion, Elektrostal is a fascinating city with a rich history and a vibrant present. From its origins as a center of steel production to its modern-day status as a hub for education and industry, Elektrostal has plenty to offer both residents and visitors. With its beautiful parks, cultural attractions, and proximity to Moscow, there is no shortage of things to see and do in this dynamic city. Whether you’re interested in exploring its historical landmarks, enjoying outdoor activities, or immersing yourself in the local culture, Elektrostal has something for everyone. So, next time you find yourself in the Moscow region, don’t miss the opportunity to discover the hidden gems of Elektrostal.

Q: What is the population of Elektrostal?

A: As of the latest data, the population of Elektrostal is approximately XXXX.

Q: How far is Elektrostal from Moscow?

A: Elektrostal is located approximately XX kilometers away from Moscow.

Q: Are there any famous landmarks in Elektrostal?

A: Yes, Elektrostal is home to several notable landmarks, including XXXX and XXXX.

Q: What industries are prominent in Elektrostal?

A: Elektrostal is known for its steel production industry and is also a center for engineering and manufacturing.

Q: Are there any universities or educational institutions in Elektrostal?

A: Yes, Elektrostal is home to XXXX University and several other educational institutions.

Q: What are some popular outdoor activities in Elektrostal?

A: Elektrostal offers several outdoor activities, such as hiking, cycling, and picnicking in its beautiful parks.

Q: Is Elektrostal well-connected in terms of transportation?

A: Yes, Elektrostal has good transportation links, including trains and buses, making it easily accessible from nearby cities.

Q: Are there any annual events or festivals in Elektrostal?

A: Yes, Elektrostal hosts various events and festivals throughout the year, including XXXX and XXXX.

Elektrostal's fascinating history, vibrant culture, and promising future make it a city worth exploring. For more captivating facts about cities around the world, discover the unique characteristics that define each city . Uncover the hidden gems of Moscow Oblast through our in-depth look at Kolomna. Lastly, dive into the rich industrial heritage of Teesside, a thriving industrial center with its own story to tell.

Was this page helpful?

Our commitment to delivering trustworthy and engaging content is at the heart of what we do. Each fact on our site is contributed by real users like you, bringing a wealth of diverse insights and information. To ensure the highest standards of accuracy and reliability, our dedicated editors meticulously review each submission. This process guarantees that the facts we share are not only fascinating but also credible. Trust in our commitment to quality and authenticity as you explore and learn with us.

Share this Fact:

More From Forbes

3 must-visit classical music festivals in italy for summer 2024.

• Share to Facebook
• Share to Twitter
• Share to Linkedin

Cityscape of Verona, Region Veneto - Italy

Searching for a one-of-a-kind experience this summer? Music tourism is on the rise worldwide as travelers look for immersive cultural events to make their trip truly special. This year, music lovers in Italy can discover the country's rich musical heritage through with three unique classical music events. From the breathtaking Dolomite Alps, to the charm of Verona and the magic of Tuscany, these three festivals will be music to your ears.

Verona, Italy. The place of annual Verona Opera Festival. The Verona Arena is a roman amphitheatre ... [+] built in 30 AD.

Verona Ancient Opera Festival

In the historical setting of the Arena di Verona, the 101st Verona Opera Festival offers open-air spectacles inviting travelers to experience the true essence of Italian opera. From June 7 to September 7, enjoy some of the world’s best classical opera amid the enchanting setting of the ancient Roman amphitheater, a UNESCO World Heritage Site built in the 1st century AD.

The festival puts the spotlight on world-class talent, presenting favorites like La Traviata and Aida, as well as excellent renditions of Carmen and Turandot, in truly captivating spectacles. Established as the world's oldest opera festival, the Arena di Verona has showcased iconic opera performances for over a century. A night at the opera in Verona is an evocative journey into the realm of music and drama, allowing travelers to immerse all senses in its enchanting ambiance. Cape of Senses , an adult-only spa hideaway, is the ideal place to stay. Set 600 feet above Lake Garda, it’s less than an hour drive from Verona and boasts enviable views of the nearby lake and mountains.

Lajatico, Teatro del Silenzio (Theatre of Silence)

Apple iPhone 16 Pro To Boast Record-Breaking Design, Leak Claims

Samsung issues critical update for millions of galaxy users, today s nyt connections hints and answers for thursday june 6.

Andrea Bocelli's 30th Anniversary Performance in Tuscany

Against the majestic Alps, Andrea Bocelli will celebrate the 30th anniversary of his career this summer with exclusive home concerts alongside renowned artists in the villa's lush gardens. The ethereal melodies of the nearby Teatro del Silenzio provides transcendent moments amidst the landscape. This will be the 19th edition of the Teatro del Silenzio. Andrea Bocelli's highly anticipated event in Lajatico takes place on July 17 and 19.

For accommodations, discover for yourself the charm of Forte dei Marmi, Villa Roma Imperiale . This opulent retreat offers guests a taste of dolce vita through a blend of glamour, tradition, and comfort. Just a 60-minute drive from the Teatro del Silenzio, the property has 31 bedrooms with four-poster beds, private balconies, libraries, and easy access to the pool and a verdant gated private gardens. The city's pristine beaches and calm seas provide an ideal setting for relaxation and rejuvenation.

The Südtirol Festival Merano gives you the opportunity to enjoy outstanding classical concerts in ... [+] the evocative Art Nouveau atmosphere of the Merano Kurhaus.

Sudtirol Festival Merano in the Dolomites

Hugged by the jaw-dropping Dolomites Alps, from August 22nd to September 23rd, the Südtirol Festival Merano gives you the opportunity to enjoy outstanding classical concerts in the evocative Art Nouveau atmosphere of the Merano Kurhaus. Take in performances being held at the magnificent Kursaal, one of the most beautiful concert halls in the Alps, to special Soirees at the ancestral castle of the Counts of Tyrol (well-known for its extraordinary acoustics). Offering many musical styles that range from medieval music to jazz, this event showcases the unrivaled musical highlights in South Tyrol. For accommodations, ALPIANA provides a lovely hideaway nestled in nature, only a 20-minute drive from Merano. The property has numerous pools, a world-class spa area spread over three floors, and indulgent culinary creations.

• Editorial Standards
• Reprints & Permissions

Join The Conversation

One Community. Many Voices. Create a free account to share your thoughts. 

Forbes Community Guidelines

Our community is about connecting people through open and thoughtful conversations. We want our readers to share their views and exchange ideas and facts in a safe space.

In order to do so, please follow the posting rules in our site's  Terms of Service.   We've summarized some of those key rules below. Simply put, keep it civil.

Your post will be rejected if we notice that it seems to contain:

• False or intentionally out-of-context or misleading information
• Insults, profanity, incoherent, obscene or inflammatory language or threats of any kind
• Attacks on the identity of other commenters or the article's author
• Content that otherwise violates our site's  terms.

User accounts will be blocked if we notice or believe that users are engaged in:

• Continuous attempts to re-post comments that have been previously moderated/rejected
• Racist, sexist, homophobic or other discriminatory comments
• Attempts or tactics that put the site security at risk
• Actions that otherwise violate our site's  terms.

So, how can you be a power user?

• Stay on topic and share your insights
• Feel free to be clear and thoughtful to get your point across
• ‘Like’ or ‘Dislike’ to show your point of view.
• Protect your community.
• Use the report tool to alert us when someone breaks the rules.

Thanks for reading our community guidelines. Please read the full list of posting rules found in our site's  Terms of Service.

• Russia Amateur
• Moscow Oblast Championship - League A

FC Metallist Korolev scores, fixtures, standings and player stats

Fc metallist korolev.

About FC Metallist Korolev

FC Metallist Korolev live scores, players, season schedule and today’s results are available on Sofascore.

FC Metallist Korolev next match

FC Metallist Korolev will play the next match against FC Vostok Elektrostal on Jun 8, 2024, 3:00:20 PM UTC in Moscow Oblast Championship - League A.

When the match starts, you will be able to follow FC Vostok Elektrostal vs FC Metallist Korolev live score, standings, minute by minute updated live results and match statistics.

We may have video highlights with goals and news for some FC Metallist Korolev matches, but only if they play their match in one of the most popular football leagues.

FC Metallist Korolev previous match

FC Metallist Korolev previous match was against Bagration Mozhayskiy Rayon in Moscow Oblast Championship - League A, the match ended with result 5 - 2 (FC Metallist Korolev won the match).

FC Metallist Korolev fixtures tab is showing the last 100 football matches with statistics and win/draw/lose icons.

There are also all FC Metallist Korolev scheduled matches that they are going to play in the future.

FC Metallist Korolev performance and form graph is a Sofascore unique algorithm that we are generating from the team's last 10 matches, statistics, detailed analysis and our own knowledge.

This graph may help predict future FC Metallist Korolev matches.

Current FC Metallist Korolev players

Vladislav Razdelkin

The current FC Metallist Korolev roster, stats and player performance can be found on this page.

There are also statistics for each player in all competitions with all total played and started matches, minutes played, number of goals scored, number of cards and much more.

FC Metallist Korolev top scorers list is updated live during every match.

You can click on players from the roster above and see available personal information such as nationality, date of birth, height, preferred foot, position, player value, transfer history etc.

For today’s football schedule and results visit our football live score page .

Eat healthy, build community and enjoy yourself at one of the area's many farmers markets

After enduring Michiana's winter, residents can take advantage of the warm days of early summer through autumn by visiting the numerous farmers markets throughout the region to pick up some of the fresh fruits and vegetables grown on local farms.

Although farmers markets operate in nearly every town and city this time of year, the South Bend Farmer's Market, which is marking its 100th anniversary this year, is among the few that offer produce, meat, cheese, eggs, home-baked goods and numerous other items throughout the year.

Farmers markets provide a convenient way to purchase fresh foods, plants, flowers, crafts and other items from local vendors, keeping money in the local community. But at the same time, they also build community by providing a location where people can gather to leisurely shop while also enjoying a beverage and a bite to eat.

A big-box retailer can offer most of the same products as a farmers market, but it can't equal the freshness, the unique products and the relaxed vibe that can be found at one of the dozens of markets throughout the region. The following is a list of some of the offerings in Michiana. The list was partially built off of information available for farmers markets in Indiana and Michigan .

We did our best to ensure its accuracy and completeness, but we'd still suggest checking a web site or Facebook page ― especially if an outing is planned for a far-away farm market. If there's a problem or we've omitted a farmers market, email me at [email protected] and include "Farmers markets" in the subject line so I can update the online version.

South Bend Farmer's Market

■  Where: 1105 Northside Blvd., South Bend 

■  Hours: 8 a.m. to 2 p.m Tuesdays and Thursdays.; 7 a.m. to 3 p.m. Saturdays

■  For more information:  Call 574-282-1259 or visit southbendfarmersmarket.com . 

River Valley Farmers’ Market  

■  Where:  Commerce Center, 401 E. Colfax Ave., South Bend 

■  Hours: 7 a.m. to 3 p.m. Tuesdays through Saturdays

■  For more information: Call 574-781-8694 or visit www.facebook.com/people/River-Valley-Farmers-Market-Inc/100063577569881 .

Purple Porch Food Co-op  

■  Where: 123 Hill St., South Bend 

■  Hours: 5 to 7 p.m. Wednesdays year-round, weather permitting 

■  For more information: Call 574-287-6724 or visit www.purpleporch.coop . 

Linden Avenue Farmer’s Market  

■  Where: Charles Black Community Center, 3419 W. Washington St, South Bend 

■  Hours: 10 a.m. to 2 p.m. on the third Saturday of each month (June 15, July 20, Aug. 17, Sept. 21 and Oct. 19)

■  For more information: Call 574-235-9449 or visit southbendin.gov/food-security . 

Portage Farm Stands Market   

■  Where: 1007 Portage Ave., South Bend 

■ Hours: 10 a.m. to noon Saturdays through Oct. 26 

■  For more information: Visit www.facebook.com/portagefarmstands .

Mishawaka Farmers Market  

■  Where: 230 Ironworks Ave., Ironworks Plaza, Mishawaka 

■ Hours: 10 a.m. to 2 p.m. Sundays beginning June 9 through Sept. 15, excluding July 7 and Sept. 1 

■  For more information: Call 574-258-1664 or visit www.facebook.com/MishawakaMarket .

New Carlisle Farmers Market   

■  Where:  300 W. Michigan St., Memorial Park, New Carlisle, 

■  Hours: 10 a.m. to 1 p.m. Saturdays through Sept. 14, except for July 27 during Hometown Days 

■  For more information: Call 574-339-2403 or visit https://newcarlisleindiana.com/ .

Elkhart Parks and Recreation Farmers Market   

■  Where:  303 Nibco Pkwy., Kardzhali Park, Elkhart 

■  Hours: 9 a.m. to 1 p.m. Saturdays through Sept. 28  

■  For more information: Call 574-295-7275 or visit ElkhartIndiana.org/parks .

Farmers Market at The Mill   

■  Where: 402 E. Warren St., Middlebury 

■  Hours: 9 a.m. to 1 p.m. Saturdays through Sept. 28 

■ For more information: Visit www.joyfullysaid.com/pages/the-mill .  

Goshen Farmers Market   

■  Where:  212 W. Washington St., Goshen

■  Hours: 8 a.m. to 1 p.m. Saturdays throughout the year; 3 to 7 p.m. Wednesdays through October 

■  For more information: Call 574-533-4747 or visit www.goshenfarmersmarket.org . 

Plymouth Farmers Market  

■  Where: East Garro and Water streets, Plymouth 

■ Hours: 7:30 a.m. to 11:30 a.m. Saturdays through Oct. 26 

■ For more information: Call 574-217-5776 or visit plymouthfarmersmarket.com .

Bremen Farmer’s Market  

■  Where: Jackson Street Event Pavilion 

■ When: 4 to 7 p.m. Wednesdays through the end of August 

■  For more information: Call 574-971-6734 or visit f acebook.com/bremenfarmersmarket. 

Bourbon Farmers Market  

■  Where: Main and Center streets 

■  When: 6 to 8 p.m. Mondays through August 

■  For more information: Visit www.facebook.com/BourbonFarmersMarket .

Farmed & Forged Farmers Market  

■  Where: Monroe Street between Washington Street and Lincoln Way, LaPorte 

■  When: 11 a.m. to 2 p.m. (Central) Sundays through Sept. 29 

■  For more information: Visit www.thecollectivein.com/fandf or www.facebook.com/farmedandforged .

Michigan City Farmers Market  

■  Where: Eighth and Washington streets, Michigan City 

■  When: 8 a.m. to noon (Central) Saturdays through Oct. 28 

■  For more information: emichigancity.com/1235/Farmers-Market or facebook.com/farmersmarketmichigancity . 

Niles Homegrown Market  

■  Where: 100 block of Main Street, Niles

■ Hours: 10 a.m. to 2 p.m. Sundays from June 9 through Aug. 25 

■  For more information: Call 269-687-4332 or visit uncoverniles.com or https://www.facebook.com/nileshomegrown . 

Buchanan Farmers Market  

■ Where: 122 Days Ave., Buchanan

■ Hours 8 a.m. to 1 p.m. Saturdays through Oct. 12 

■ For more information: 269-506-3021 or visit www.buchananfarmersmarket.com/index .

Three Oaks Farmers Market  

■  Where: 4 N. Elm St., Three Oaks

■ Hours: 3 to 7 p.m. Fridays through Sept. 29 

■ For more information: Visit https://threeoaks.market/ .

■  Where: Whittaker and Merchant streets, New Buffalo 

■ When: 5 to 8 p.m. Thursdays through Sept. 5, excluding July 4 

Bridgman Open Air Market  

■  Where: 4509 Lake St., Bridgman

■  When: 9 a.m. to 4 p.m. Sundays through October 

■  For more information: Call 269-313-4494 or visit www.facebook.com/BridgmanOpenAirMarket .

Dowagiac Farm and Artisan Market  

■  Where: 201 E. Division St., Dowagiac 

■ When: 9 a.m. to 2 p.m. Wednesdays and Saturdays through October 

■ For more information: Call 269-782-8212 or visit www.cityofdowagiac.com/arts_recreation/dowagiac_farm_and_artisan_m .

Benton Harbor Farmers Market  

■  Where: 127 Pipestone St., Benton Harbor 

■  When: 10 a.m. to 4 p.m. Wednesdays from June 19 through Sept. 25 

■  For more information: Visit www.berriencounty.org/664/Benton-Harbor-Farmers-Market .

St. Joseph Farmers Market  

■  Where: Lake Bluff Park, St. Joseph 

■ When: 9 a.m. to 2 p.m. Saturdays through October 

■  For more information: Call 269-985-1111 or visit www.stjoetoday.com .

Email Tribune Market Basket columnist Ed Semmler at  [email protected] .