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Fri 12 Jul 2024

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Cumbrian tourism hits £3bn for the first time as visitors flock to the Lake District

Tourism in Cumbria has hit £3bn for the first time as millions of visitors flock to the land of William Wordsworth and Beatrix Potter.

Figures show the region including the Lake District, which joined the Taj Mahal and the Grand Canyon in being granted Unesco World Heritage Site status in 2017, rose by 3.7 percent last year.

The region had 47 million visitors in 2019 and has also seen an increase in overnight stays, with an extra 410,000 bed nights last year.

Tourism in the Lakes and in towns and cities including Carlisle now supports 65,000 jobs – a fifth of total employment.

The news comes four years after more than 50,000 homes in Cumbria were flooded or had severe impacts from flooding when the region was swamped by Storm Desmond.

Gill Haigh, the managing director of Cumbria Tourism, said: “This is the sixth year of growth in the county’s tourism industry, and the new £3bn figure underlines the importance of the sector to our economy.”

South Lakeland, which includes Bowness-on-Windermere and Ambleside, as well as Wordsworth’s former Dove Cottage home at Grasmere, accounts for the greatest share of tourist revenue at 44 percent.

After the flooding of 2015/16, businesses faced losses totalling millions of pounds due to the closure of the A591 – the main north-south link between the tourist honeypots of Grasmere and Keswick. But it was reopened in time for the 2016 tourist season

The biggest increase in tourism has been in Eden district which includes the village of Glenridding, which was badly damaged during the winter storms of 2015/16.

When i visited the village after the road to Glenridding reopened, villagers spoke of their determination to win back visitors, with one shopkeeper, Robert Teasdale, saying at the time: “We’re hardy Cumbrians and we won’t be beaten.”

Tourism boost

Regional bosses had predicted a tourism boom after the World Heritage Site status was conferred on the Lake District in 2017.

Cumbria wants to become one of the Government’s proposed five Tourism Action Zones, which would get extra funding and support to boost visitor numbers and make the most of attractions.

Ms Haigh said: “The visitor economy brings a range of benefits to the whole of Cumbria and helps make the county not only a great place to visit, but also a great place to live and work. We believe that by working together there are significant opportunities to further grow the value of tourism.”

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Bowness Bay, Windermere

Larger version of Bowness Bay photo (PDF)

This photo is taken at Bowness Bay on the shores of Windermere lake. The fells in the background are the Langdales.

Windermere Lake Cruises (opens in new window) are the 16th most popular tourist attraction in the UK and the most popular attraction in the Lake District, with over 1,000,000 people using them each year. They take visitors up to the head of the lake as far as Waterhead, near Ambleside and down to Lakeside at the southern end.

The 17km length of Windermere make it England’s longest lake and it has its own rangers and patrol boats in the busy summer months. There is a 10mph speed limit which came into force in 2005 to enable smaller vessels such as sailing boats and kayaks to enjoy the lake safely, unhampered by the jetskis, water skiers and fast motor boats. However this decision was a controversial one; and many local businesses had to diversify in order to continue trading. Tourists in general bring jobs and money into the area but increase traffic congestion and have a significant environmental impact.

The Lake District National Park was formed in 1951 but the idea of an area for all to enjoy and have access to began long before. William Wordsworth, the poet who wrote ‘The Prelude’ and ‘I wandered lonely as a cloud’, along with other famous Lakeland characters such as John Ruskin, the art critic and social reformer, all thought that this area of outstanding beauty should be protected for everyone to enjoy in the future.

The railway from Kendal to Windermere that was completed in 1847 improved access for many, but it was the advent of the motorised vehicle which brought the high visitor numbers, firstly the charabancs of the early 1900s and latterly the private car. Initially it was only the local factory workers who would visit from the surrounding counties on their days off, but now visitors from the southeast of England outnumber those from any other region and many people come from overseas too.

Current surveys show that 18.1 million visitors come to the Lake District each year. Most come to enjoy the scenery, peace and quiet and walking but many others visit specific attractions or take part in an outdoor activity. They stay in a mixture of self-catering and serviced accommodation. The National Park Authority's current challenge is finding ways of encouraging sustainable tourism without further damaging the very landscape which visitors come to enjoy.

Lakeshore erosion is a continuing problem around Windermere. Tourists and locals alike enjoy walking by the lakeshore but it destroys plant life and leads to erosion of the area. Soil gets washed away and then only a stony beach remains rather than a natural area of reeds, and water-loving plants. Some sections of lakeshore have been cordoned off to allow regrowth of natural lakeshore habitats. Many studies have been conducted on the ecology of the lake, and other measures have been taken to reduce pollutant levels in the water to encourage plant and fish life.

Grid reference of Bowness Landing Stages: 402968 (English Lakes SE 1:25,000)

Important vocabulary:

tourist, erosion, access, attraction, environmental impact

Discussion starters/questions:

• What season is it likely to be?
• What do you think the positive and negative effects of all these people to the area might be?
• Are there competing uses for the lake?
• What facilities do you think there might be for tourists in nearby Bowness?
• What impacts do the ferry boats have on the lake and the other lake users.
• What might people be saying to each other?
• Use five words to describe the landscape
• Imagine what the lake shore would look like if no humans had visited it, what differences would there be?

Useful links

• Cumbria County Council
• Lake District Foundation
• Fix the Fells

The Lake District National Park Authority looks after this unique corner of England, encouraging people to enjoy and understand its beauty and helping those who live and work here. Our staff include rangers and field workers, advisers at our visitor centres, planners and ecologists.

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• Volunteer login
• Weatherline

Kendal is situated to the south of the Lake District, six miles from junction 36 of the  M6 motorway . It is just nine miles to Windermere lake and only a few miles from the sea. The market town is especially well placed to cater for everyone’s holiday needs.

The town boasts a population of some 28500 (2021) and is home to a fair selection of shopping arcades. It also boasts two castles, two museums and a host of historical buildings and bridges. There are fine restaurants, quality hotels and a multitude of public houses. The local schools are excellent, the crime rate low and the views would please the most demanding photographer.

Getting to Kendal

The town is fed by: The A65 from North Yorkshire to the South. The A591 from Barrow and Ulverston to the North. The A684 from Sedbergh to the East. The A685 from Appleby to the North East. The M6 motorway some 6 miles away to the South, providing easy access to Penrith and Carlisle and then onto Scotland.

Kendal railway station  is on the branch line from Oxenholme to Windermere. Nearby  Oxenholme railway station  is on the West Coast Main Line from London to Glasgow.

Railway passengers can alight in Kendal from the Kendal to Windermere service, and can travel to the town from further a field by the West Coast main line from London Euston to Glasgow, getting off at Oxenholme, about two miles outside of the town.

Kendal is often seen as the Southern gateway to the Lake District, being only around 9 miles from Windermere and around 30 miles from Keswick . The other lakes are all within an hour or two’s travelling by car from the town, as are locations for walks and rambles, both gentle and demanding.

Commercial history

Kendal was the largest town in the County of Westmorland (though not the capital which was  Appleby ), before it became part of Cumbria. It was a one of the country’s main manufacturing towns from the 14th Century until the 19th Century, with many mills on the River Kent. There are four  road bridges  in Kendal over the River Kent.

Kendal has, at various times in the past, been an important centre for trade and commerce. The town’s traditional trade was in wool, from which the town’s motto “Pannus mihi panis”, literally meaning “wool is my bread” was taken.

There is also a strong link with the footwear industry, Kendal being home to the famous K-Shoes brand up until the factories ceased to operate around 2003. The warehouse on the edge of town now houses one of Kendal’s excellent shopping arcades.

Kendal’s manufacturing industries all but vanished after the demise of the canal in the 1940’s, with the first few miles of the canal from Kendal onwards being filled in and turned into building land, footpaths and cycle ways.

Today the town is home to a thriving retail sector, with no less than five shopping arcades. Namely, K Village, the Westmorland Shopping Centre, Blackhall Yard Shopping arcade, the Elephant Yard and Wainwright’s Yard. The Town Centre has mostly been pedestrianised and offers a safe connection point for all these shopping areas.

Historical buildings in Kendal

Kendal is home to a multitude of historically exciting buildings. Including the parish church on the river side in Kirkland and a number of houses and office buildings designed and built by renowned local architects. Particularly notable are the 14th century Castle Dairy, Kendal Castle and Castle Howe, Abbot Hall Museum, Kendal Museum. There are also a host of churches and chapels and rows of houses built from the 1600’s right through to the present day.

The broadcaster, historian and famous son of Kendal, David Starkey, once stated that Kendal could have been like York, if only they hadn’t knocked down so many of the historical buildings. Such was the zealous attitude of the town’s councils towards moving with the times, that, at various times in the last hundred years, great swathes of Kendal’s architectural gems have been demolished to make way for roads and housing developments.

The Romans left us with the camp at Watercrook on the banks of the river Kent. The Normans left behind not one but two castles and a church that is only a few feet narrower than the mighty York Minster. The Elizabethans and the Victorians created a wealth of architecture that can only usually be found in larger towns and cities. All making Kendal a North Western gem that deserves a visit.

Walking around the town amongst the ‘mish-mash’ of building styles can be a delight, and tens of thousands of tourists and locals alike do so each year.

Kendal Mint Cake

The town’s most famous export must be Kendal Mint Cake. Joseph Wiper came up with the original recipe for the Everest conquering energy bars. By the time the company was sold to rival mint cake makers Romneys, there were a number of local firms producing their own brands.

Cultural Attractions in Kendal

Kendal castle.

Kendal Castle , probably late 12th Century, is now a ruin, but worth exploring. From here you can get brilliant views over the town. At Kendal Museum is an exhibition telling the story of the Castle, its people , and the life of the town. There is a reconstruction of the Castle.

Holy Trinity Parish Church

The Parish Church,  Holy Trinity , is mostly 18th Century, but has been a place of worship since the 13th Century. It is Cumbria’s largest parish church, having five aisles, two each side of the nave, and a fine western tower.

Abbot Hall Art Gallery

Beside the Church is the  Abbot Hall Art Gallery , set in an attractive Georgian House beside the River Kent. Major art exhibitions are held here.

The  Museum of Lakeland Life  is housed in what was the stable block of Abbot Hall. There are displays of traditional rural trades of the area, including farming machinery and tools, showing how Cumbrian people lived, worked and entertained themselves over the last 300 years.

Kendal Museum of Natural history and Archaeology

The  Museum of Natural History and Archaeology  is one of the oldest museums in the country, housing outstanding displays of natural history and archaeology, both local and global.

Quaker Tapestry

The  Quaker Tapestry , housed in the Kendal Quaker Meeting House, is an embroidery of community art, the creation of more than 4000 people in 15 countries. It shows 300 years of social history, beautifully illustrated.

Castle Howe  consists of the earthwork remains of a motte and bailey castle, built around 1092.

Parks in Kendal

Nobles Rest  is a public park at the end of Maude Street.

Sepulchre Lane  has a small park, where there was once a Quaker burial ground.

Serpentine Woods  were created on part of Kendal Fell, overlooking Kendal and the castle during the 1800s. The woods are home to a wide range of bird species, foxes and squirrels. The trees and shrubs grow over a bed of limestone pavement that shows through its layer of foliage in several places. There are a number of paths that can be taken through the woods, with walks totaling around 3 miles in all. The woods have a nature trail with ten stops, each demonstrating a different environment within the woods.

The Brewery Art’s Centre

Brewery Arts Centre  is a multi-purpose arts complex presenting a year round programme of theatre, music, films, lectures and exhibitions. There are also a range of amateur participatory activities including art and craft workshops, Cumbria Youth Theatre, and classes.

The ‘Yards’

The layout of the town is characterised by the narrow  yards and lanes  branching from the main street. It is less than a mile from the  National Park  boundary but is overlooked by the majority of people heading for Windermere and Grasmere.

There were once about 150  ‘yards’  in Kendal, often named after the owner of the main house which usually stood at the top of the yard. A good example is  Yard 83 – Dr Manning’s Yard , on the right hand side as you walk up Highgate. The yards on this side of Highgate used to run in parallel lines down to the river, where there were factories, weaving shops, dying works, and even a windmill (Yard 65 is called Windmill Yard).

Alfred Wainwright in Kendal

Alfred Wainwright , author of the famous guidebooks, was born in Blackburn, but lived in Kendal from 1941 until his death in 1991. The Town Hall used to be his office when he was Borough Treasurer from 1947 until 1967.

In 1977 AW published  Kendal in the Nineteenth Century , in which he copied and converted some 19th Century photographs which he had found in the collection of the Kendal Museum, where he was still Hon curator. Many are street scenes, full of people and activity.

In the  Kendal Museum  is the Wainwright Gallery, which contains a recreation of his office.

Go to Menu :

• South Cumbria Area Menu
• Matthew Emmott’s guide to the many interesting buildings of Kendal

Grid Ref : SD 515926

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Membership of Cumbria Tourism

Join Cumbria Tourism an official Visit England Local Visitor Economy Partnership (LVEP), alongside 4,500 other business and tourism-related organisations of all shapes and sizes.

We are committed to promoting the Lake District, Cumbria as a world-class destination, providing a strong coordinated voice for our industry and helping businesses gain a competitive advantage through our wide-ranging day-to-day activity.

We believe working together is far better than working in isolation and Cumbria Tourism simply wouldn’t exist without the ongoing support of our valued member businesses. We are 97% commercially funded, but any profits made by the company are reinvested for the benefit of our members and Cumbria’s wider tourism industry.

10 good reasons to join Cumbria Tourism:

Be part of Cumbria’s largest and most far-reaching tourism sector network, standing up for our industry on the regional, national and international stage .

Get your business in front of visitor audiences of 415,000+ through our extensive marketing channels and award-winning campaigns .

Access in-depth research and insights about Cumbria’s visitors and business performance.

Secure preferential supplier discounts and offers from our business directory to help save you money on professional services and hospitality products.

Benefit from face-to-face networking opportunities with tourism specialists and fellow businesses, to share best practice and industry knowledge.

Get involved in activity to boost recruitment and skills , and advertise your job vacancies for free .

Shout about your business with destination PR opportunities and the high-profile Cumbria Tourism Awards

Attend free business development workshops to take your business to the next level.

Access 10,000+ high quality, royalty free images in the Cumbria Media Library .

Benefit from our work with international visitors and travel trade networks.

How can we help your business succeed?

Don’t just take our word for it! Hear from a few of our existing members about their experiences working with Cumbria’s official Local Visitor Economy Partnership (LVEP) 

A Day’s Walk

Wordsworth Grasmere

Lockholme B&B

100% of any profit generated is reinvested for the benefit of cumbria and its tourism industry., 1.5 million visitors to the county’s official visitor-facing website visitlakedistrict .com every year, social audiences of 360,000+ are engaged with our day-to-day marketing activities., regular face-to-face events & weekly member updates keep you in touch with latest news, activities and industry trends., what type of membership is right for your business.

You might be surprised by the range and diversity of businesses who are making Cumbria Tourism membership work for them. If you’re not quite sure where your business fits, chat to the team who can discuss the best options with you.

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Level 1 Membership

• 1-10 serviced rooms, 1-8 self-catering units, 1-99 camping pitches or alternative accommodation units
• 1-20,000 visitors
• 1-99 covers (restaurant, cafe, pub)
• 1-20 staff (retail)
• 1-10 staff (activity/transport provider)
• 1-50,000 admissions (recreation)

As well as the key benefits outlined above, level 1 membership also includes a web presence on visitlakedistrict.com :

• Online bookability, availability grid and special offers
• Up to 20 images, detailed business description, contact address, phone number, email address and reciprocal web link
• Property directions and visitor reviews

If you are unsure which membership type you need, please contact Sarah Davies or Ben Melling on [email protected]

Level 2 Membership

• 11-30 serviced rooms, 9-20 self-catering units, 100+ camping pitches or alternative accommodation units
• 20,001-100,000 visitors
• 100+ covers (restaurant, cafe, pub)
• 20+ staff(retail)
• 11+ staff (activity/transport provider)
• 50,001+ admissions (recreation)

As well as the key benefits outlined above, level 2 membership also includes a web presence on visitlakedistrict.com :

• Up to 20 images per listing, detailed business description, contact information and email address and reciprocal web listing
• Priority listing and online ticketing option through our eshop (10% commission)
• Opening times, admission prices
• Inclusion of PDF leaflet
• Directions and facility to add event information

Level 3 Membership

• 31+ serviced rooms, 21+ self-catering units
• 100,001+ visitors

As well as the key benefits outlined above, level 3 membership also includes a web presence on visitlakedistrict.com :

Supplier Membership

As well as the key benefits outlined above, you will have:

• A web entry on our online Business Directory , including:
• One logo and a carousel of 3 images
• 200 word description
• Contact details, email address and reciprocal web link
• Property directions
• Access to our exclusive B2B marketing opportunities
• The opportunity to offer other Cumbria Tourism members a unique benefit / discount off your service or product.

Professional Services Membership

Community membership.

This form of membership is aimed specifically at trade associations, town and parish councils, and similar representative groups and bodies. It opens up the opportunity for towns and villages to promote themselves on our destination website and in other Cumbria Tourism campaigns, as well as relevant publications such as our annual Holiday Guide and the Cumbria Food and Drink Guide.

It includes the following:

• Refreshed content for the town/village/area on  visitlakedistrict.com
• Link from  visitlakedistrict.com to the town/village/area website (at the discretion of CT)
• Access to Cumbria Tourism membership meetings
• Access to a range of Cumbria Tourism member communications
• Access to online advice available via this website
• One support visit per annum, with marketing advice from relevant team specialist.

Individual Membership

As well as the key benefits outlined above, you will receive a web entry either on our visitor-facing website visitlakedistrict.com or here on at corporate website on the Business Directory – whichever is most appropriate for your business.

Get In Touch

For a no obligation chat about potential Cumbria Tourism membership, contact Sarah Davies or Ben Melling on [email protected]

Travel, Tourism & Hospitality

• Inbound tourist visits to the UK 2002-2023

In 2023, the number of overseas resident visits to the United Kingdom totaled 38 million, representing a growth of over 20 percent from the previous year. The figure was projected to reach 38.7 million in 2024.

Has the UK’s tourism industry completely recovered from the coronavirus pandemic?

Like in most countries, the travel restrictions put in place to stem the spread of the coronavirus wreaked havoc on the UK’s tourism industry. Overseas visitor numbers dropped to 7.1 million in 2021, representing a drop of over 80 percent from 2019. While the figure reported for 2023 showed a continued recovery in terms of overseas visitors to the UK, it remained below pre-pandemic levels. However, in terms of spending among the UK’s leading inbound travel markets , most overseas visitors spent more in 2023 than in 2019, with visitors from the UK’s leading inbound travel market, the United States, spending around 50 percent more during their travels than in 2019.

What are the most visited cities in the UK?

Unsurprisingly, London consistently ranked as the most visited town or city in the UK among international tourists in recent years, drawing in 20.27 million visitors in 2023. This was around tenfold the number of the second-most visited city, Edinburgh, which received 2.32 million visitors during the same year. As the UK’s capital city, London’s tourist attractions are as varied as the city itself; however, one particularly strong draw for inbound visitors is Royal Family-related tourism . This is evident with the top two most visited paid tourist attractions in England being based in London and either belonging to the Royal Family or being run by a Royal-affiliated charity. Meanwhile, among UK residents, London ranks as the second most popular destination for a summer staycation , with the South West ranking first.

Number of overseas resident visits to the United Kingdom from 2002 to 2023, with a forecast for 2024 (in millions)

Additional Information

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United Kingdom

2002 to 2023

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¹ 2024 data has been forecast by  Visit Britain as of May 21, 2024, based on various sources, including passenger numbers by mode of transport and figures on flight bookings. Please find here additional information related to the methodology.

Figures from before 2023 were taken from earlier reports.  Estimates based on the International Passenger Survey (IPS) . Interviews are conducted with passengers arriving and departing from the country and include visits for all purposes, including for vacation, business, study, visiting friends and family, and other leisure purposes. The annual (non-forecast) results are as reported by the Office for National Statistics .

This statistic is using original data from the Office for National Statistics and includes copyright material from © Crown, licensed under the  Open Government License v3.0 .

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Inbound tourism

• Basic Statistic Inbound tourist visits to the UK 2002-2023
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Outbound tourism

• Premium Statistic Number of outbound tourist visits from the UK 2007-2023
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• Premium Statistic Leading outbound travel markets in the UK 2023, by growth in travel demand on Google
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• Premium Statistic Outbound tourism expenditure in the UK 2007-2023

Domestic tourism

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• Premium Statistic Number of tourism day visits in Great Britain 2011-2022
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• Premium Statistic Number of accommodation enterprises in the United Kingdom (UK) 2018-2021, by type
• Premium Statistic Turnover of accommodation businesses in the United Kingdom (UK) 2008-2021
• Premium Statistic Turnover of accommodation services in the United Kingdom (UK) 2015-2021, by sector
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Travel behavior

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• Premium Statistic Share of Britons taking days of holiday 2019-2023, by number of days
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• Premium Statistic Travel & Tourism market revenue growth in the UK 2019-2028, by segment
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New data ranks Merseyside as England's fifth most eco-minded county - full list

According to the Office of National Statistics, between October and December 2023, the UK released 133 million tonnes of emissions into the atmosphere.

A new study has ranked Merseyside as the fifth most eco-minded county in England behind Bristol, Greater London, Cumbria and Cornwall. It just beat the West Midlands and Devon to make the top five.

According to the Office of National Statistics , between October and December 2023, the UK released 133 million tonnes of emissions into the atmosphere. This and the emissions before and following are leading us to see unusual weather patterns. Which is why the environment needs to be on our minds more than ever.

Household Quotes conducted research in order to rank each English county based on how eco-minded it is. To do this they used common eco-terms and calculated the total search volumes in each county. Full study here .

Bristol is England’s seventh most populated city, it is famous for its art and nightlife, with it also being home to two universities. The city has over 400 parks and green spaces, and according to Eco Move , 44% of household waste is recycled. It was found to be the most eco-minded county in England during this study, with an average of 1,950 eco-term searches per month over the past year. Solar Panels proved to be particularly popular for Bristolians, with them making up 38% of the total searches.

2. Greater London

London is one of the world's most well-renowned cities. It's the largest city in the UK and also the most visited when it comes to tourism. In recent years, Mayor Sadiq Khan has brought in ULEZ (Ultra Low Emission Zones) with an aim to tackle the city's total emissions. His aims seem to be catching on as Greater London is ranked as the second most eco-minded county in England. The population of the UK’s capital seems particularly focused on Heat Pumps with an average search volume of 14,800 per month over the past year.

Cumbria is England’s most North West county and is popular with tourists looking to visit some of its many hills and lakes. Being surrounded by nature makes it no surprise that Cumbria has ranked high in this study. It has been revealed as the third most eco-minded county in England, with an average of 1,750 searches on average over the past year.

4. Cornwall

If you travel towards the South West, you’ll eventually be met with the picturesque county of Cornwall. It’s an extremely popular tourist destination, with St Ives, Newquay and Padstow seeing thousands of visitors each year. It’s home to some of the most eco-friendly accommodations in the country, with The Greenbank Hotel and St Michael’s Resort winning awards due to their sustainability. Cornwall ranked fourth in this study with an average of 1,950 searches per month, which is good compared to their fairly low population.

5. Merseyside

Merseyside is home to one of England’s most famous cities Liverpool, the birthplace of The Beatles and renowned for football. Liverpudlians along with those that live in the rest of Merseyside clearly are forward-thinking when it comes to being eco-minded, with the county coming fifth in this study.

Joshua Houston, Environmental Expert at Household Quotes : ‘’It’s important that we all keep the environment in mind as we go about our everyday lives. We should look for ways that we can be more eco-friendly, whether that’s a big investment like solar panels, or simply installing a smart meter.

What you’ll often find is that being eco-minded will also save you money in the long run. Given circumstances around the cost of living, we could all do with that.’’

Traveling I Love

How Many Tourists Visit Niagara Falls Each Year? Analyzing Visitor Trends

Niagara Falls: a majestic force of nature that captivates millions of visitors each year. But have you ever wondered just how many people flock to witness this breathtaking spectacle annually? We will delve into the depths of visitor statistics, analyzing trends to uncover the flow of tourist footfall at one of the world’s most iconic natural wonders.

Historical Visitor Statistics

Over the years, the roaring waters of Niagara have drawn crowds like a magnet, but these numbers aren’t stagnant. They fluctuate, influenced by a myriad of factors ranging from economic shifts to global events.

In peak years, characterized by economic prosperity and favorable travel conditions, the falls transform into a bustling hub of activity, reminiscent of a thriving metropolis. Tourists swarm like bees to honey, filling the air with the buzz of excitement and anticipation.

Conversely, during periods of economic downturn or global unrest, the rush of visitors slows to a serene trickle, mirroring the natural rhythm of the falls themselves. The once bustling promenades and observation decks take on a quieter ambiance as if the falls themselves are whispering tales of times past.

These fluctuations in visitor numbers are not merely random occurrences but are often tied to larger societal and global trends. Economic recessions can dampen travel enthusiasm, while geopolitical tensions may deter international visitors. Natural disasters or pandemics can also have profound impacts, leading to temporary closures or restricted access to the falls.

Despite these challenges, Niagara Falls remains resilient, adapting to the ever-changing landscape of tourism. Historical visitor statistics serve as a roadmap, guiding policymakers, businesses, and stakeholders in their efforts to navigate the peaks and valleys of tourist activity.

Current Visitor Trends

Fast forward to the present day, and we’re met with a fascinating tapestry of statistics reflecting the pulse of tourism at Niagara Falls. Recent data unveils patterns shaped by economic conditions, travel restrictions, and the ceaseless efforts of marketing campaigns. Luckily for all of us, pandemic is over and tourism is starting to recover completely and even improve! We asked our friends behind fallstour.com to confirm that and they told us situation is incomparably better than in 2020 and 2021.

Seasonal Variations

Tourist numbers at Niagara Falls, much like the changing seasons, exhibit a distinct pattern of waxing and waning throughout the year. During the summer months, a noticeable surge in activity envelops the falls, reminiscent of the bustling energy akin to a city awakening from its slumber. The warm weather and longer days draw visitors from far and wide, eager to witness the majestic spectacle of cascading waters amidst a backdrop of lush greenery.

Conversely, as winter blankets the landscape with snow and ice, a sense of tranquility descends upon Niagara Falls. The crisp air and serene ambiance create an atmosphere conducive to contemplation and introspection. Despite the chill in the air, there’s a certain allure to witnessing the falls adorned in a glistening coat of frost, evoking a sense of wonder and reverence.

Throughout the transitional periods of spring and autumn, tourist numbers exhibit a more tempered fluctuation, reflecting the changing hues of the surrounding foliage. Spring brings with it a renewed sense of vitality as nature awakens from its winter slumber, while autumn casts a spell of enchantment with its vibrant tapestry of reds, oranges, and golds.

These seasonal variations in tourist numbers not only reflect the natural rhythms of the environment but also present opportunities for businesses and attractions to tailor their offerings accordingly. From outdoor adventures in the summer to cozy indoor experiences in the winter, each season brings its unique charm and allure to Niagara Falls, ensuring that visitors are captivated year-round.

International vs. Domestic Visitors

Niagara Falls welcomes visitors from around the globe, offering an inclusive experience that transcends borders. International travelers mingle with locals, creating a vibrant tapestry of cultures converging at this natural wonder. But beneath the surface lies a nuanced interplay of factors that shape the composition of visitors.

When examining the dichotomy between international and domestic tourists, one must consider various influences at play. Border policies, for instance, can dictate the ease of travel for international visitors, impacting the flow of tourist traffic. Exchange rates also wield significant influence, affecting the affordability of travel and spending power for visitors from abroad.

Despite these external factors, Niagara Falls remains a famous attraction for both international travelers and domestic adventurers alike. The allure of the thundering cascades transcends geographical boundaries, drawing visitors from near and far to marvel at its awe-inspiring beauty.

Socioeconomic Impact

Behind the curtain of tourism lies a realm of economic opportunity, where the influx of visitors breathes life into local businesses and fuels the engine of growth. Yet, amidst the glitz and glamour, challenges lurk, calling for a delicate balance between reaping the benefits and preserving the delicate ecosystem that sustains it all.

Future Outlook

While predicting the future may be an uncertain endeavor, there are key factors that could shape the narrative of tourism in the years to come.

One such factor is the specter of climate change, which looms large over natural wonders like Niagara Falls. Shifts in weather patterns and environmental degradation could alter the landscape and accessibility of the falls, impacting visitor experiences and tourism infrastructure.

Furthermore, evolving travel habits and preferences play a pivotal role in shaping the future of tourism at Niagara Falls. As technology advances and consumer behaviors change, the way people travel and experience destinations is likely to evolve, presenting both opportunities and challenges for stakeholders in the region.

In addition, the ever-shifting landscape of global politics casts its shadow over the future of tourism at Niagara Falls. Changes in international relations, trade agreements, and geopolitical tensions can impact travel regulations and visitor demographics, influencing the flow of tourist traffic to the falls.

While the future may be uncertain, one thing remains clear: Niagara Falls will continue to captivate and inspire visitors from around the world. By staying attuned to emerging trends and challenges, stakeholders can work together to ensure that Niagara Falls remains a beacon of natural wonder and a cherished destination for generations to come.

Stats for Tourism in Norway (Full 2020/23 Numbers)

Norway’s tourism industry is getting bigger year by year, and contributes significantly to both local and national economy. People are coming from all over the world to experience the unique culture, the amazing nature with the fjords and mountains, and the special atmosphere of the Norwegian cities and towns.

But how many international tourists are visiting Norway per year, how much do they spend, and which nationalities are actually coming to Norway as part of a vacation?

This article is going to be looking closer at all the numbers, figures and statistics for Norway’s tourism industry , including things like number of visitors, their demographics, travel behaviors, and the economic impact of tourism on the country.

Key statistics and figures for tourism in Norway

• Number of international tourists per year : 5.9 million.
• Number of nights spent at accommodation in Norway per year by international tourists : 10.7 million.
• Top 5 countries to visit Norway as tourists ranked : Germany, Netherlands, Sweden, Denmark and the United States.
• Total tourism consumption : 194.3 billion Norwegian kroner (roughly $18.7 billion USD).
• People employed in the tourism sector in Norway : 182,900 people.
• Average sum of money spent per day per tourist : 1,680 NOK ($163 USD).
• Average cost for a family of four to vacation in Norway for one week: 47,040 NOK ($4,500 USD).
• Main tourism season: More than 50 % of all tourists visit Norway between May and August.

Summary of the statistics for tourism in Norway

The very short summary of tourism to Norway is that we get 5.9 million international tourists per year, who spends a total of 10.7 million nights at Norwegian accommodations. Germany, Netherlands, Sweden, Denmark and the US are the top countries to visit Norway.

Tourists in Norway spend 194.3 billion Norwegian kroner (roughly $18.7 billion USD) per year, which makes for 1.7 % of Norway’s GNP. International tourists are responsible for 59.4 billion NOK of this tourism spending.

The tourism industry in Norway employs over 182,900 people, meaning that around 7 % of the Norwegian population work in a field related to the tourism sector.

PS: Many of the numbers and figures in this article will be from 2019. The reason is simple: all data from 2020 and 2021 is very skewed due to covid restrictions, so the numbers from 2019 are the best numbers to use to give an idea of the actual numbers when everything is normal. Some stats have updated numbers for 2022 as well, which are fairly close to the 2019 numbers, but not all stats for 2022 are available as of March 2023.

Table of Contents

Number of international tourists to visit norway in 2019.

The actual number of non-Norwegian people to visit Norway during a full year can be a good indication on how attractive Norway is to international tourists.

Norway had 5.9 million international visitors enter the country in 2019, counting all points of entry other than visa-free entry by car.

The same numbers for 2020 and 2021 are 1.39 million and 1.43 million – clearly much lower than in 2019. And covid with all its restriction on travel is obviously the one to blame for this huge decline.

The official number of international tourists to enter Norway in 2022 is not yet publicly known. Please also be aware that it’s not possible to tell from the numbers if the people who enter the country are in fact tourists, or have other business in Norway.

Number of nights spent at accommodations in Norway from foreign tourists in 2022

Another good indicator to how healthy the tourism industry in Norway is, is to look at the number of nights spend at any Norwegian accommodation by non-Norwegian citizens. All hotels, hostels, campsites and other accommodation facilities report in where their visitors are coming from, giving a pretty good number on it.

The number of nights spent at Norwegian accommodation by non-Norwegian citizens were 9,831,299 in 2022, down from 10,701,481 in 2019.

Seeing as Norway has almost 6 million international visitors the same year, the average number of nights spent at a Norwegian accommodation is just under 2 nights.

There could be many reasons for this low number, including stays at private residents (many people are likely coming to Norway to visit relatives, their significant other etc.), at places that do not report who’s staying there (such as AirBnb), or people who spend time wild camping during their stay.

Top countries to visit Norway

When looking at the nationalities of the tourists who are visiting Norway, we see a clear pattern that it’s mainly European tourists who are somewhat close to Norway to visit – with the US being a big exception.

Citizens from the United States of America spend around 820,000 nights in Norway in 2022, down from almost a million back in 2019.

It’s Germany that holds the lead with most nights spent in Norway, with over 2.2 million nights spent at accommodations in 2022. They are followed by citizens from the Netherlands on the 2nd spot, followed by Sweden and Denmark.

The table below shows the top 11 nationalities that have visited Norway and spent nights at Norwegian accommodations in 2022 and 2019:

The economy of Norway’s tourism industry

The money coming to Norway from international tourists is pretty massive, but Norwegians themselves spend the most on the tourism industry in the country.

The entire tourism industry brings in 194.3 billion Norwegian kroner (around $20 billion USD) per year, which is 4.2 % of Norway’s GPN. Out of these 194.3 billions, 59.4 billion NOK is coming from international tourists.

This means that 69 % of the Norwegian tourism economy is from Norwegians themselves, while the remaining 31 % is money coming in from international tourism.

The entire tourism industry employs 182,900 people, which is around 7 % of Norway’s population. Certain tourism-heavy areas (like Lofoten, Flåm etc.) have a much higher number, where over half the population is employed in the tourism sector.

How much tourists spend when visiting Norway

You have probably already heard that Norway is a very expensive country to visit, and you’re absolutely right. But how much money does an average tourist spend when visiting Norway?

On average, each international tourist spend 1,680 NOK ($163 USD) per day, including everything except for flights to and from Norway. Each tourist who visit Northern Norway during winter spends more though, with an average of 2,560 NOK ($250) per day.

The numbers include everything from accommodation and food, to excursions and souvenirs .

While this might not sound like a lot, let’s do some quick calculations to see how much it would cost for a family of 4 to visit Norway for one week:

1,680 NOK * 4 (people) * 7 (days) = 47,040 NOK , which is around $4,500 USD for a family of 4 visiting Norway for one week.

This is obviously the average, and there are many good methods to make your visit to Norway cheaper .

The reason why tourists spend more in Northern Norway is because there is higher demand for hotels and excursions, driving up the costs. There are generally less cheap or budget options if you are visiting Northern Norway during the peak tourist season.

Most visited tourist attractions in Norway

There are hundreds of different tourist attractions all over Norway, but some are obviously much more popular than others.

Below are the most visited tourist attractions in all of Norway, ranked by the number of yearly visitors and grouped into being a cultural or natural attraction:

10 most visited natural attractions in Norway

10 most visited cultural attractions in Norway

All the rankings for the most popular cultural and natural tourist attractions are from 2019. They have definitely changed a bit in 2022, but there are currently no official information for 2022 available.

What brings tourists to Norway

We at The Norway Guide has asked out visitors exactly what exactly interests them in Norway, and why they are spending their time reading about the country.

We got a lot of interesting results, but there are 5 clear reasons why tourists want to visit Norway: the nature, the northern lights, the culture and heritage, the viking heritage, and arctic adventures.

Let’s take a closer look at the top reasons why people visit Norway.

1) Norway’s nature and geology: the mountains and fjords

The spectacular beauty of the Norwegian nature is ranked as the number 1 reason why tourists choose Norway as their destination, and I can’t see any reason to disagree.

The nature of Norway is absolutely breathtaking, and photos of fjords and incredible mountains are among the biggest factors to make Norway an attractive destination for tourists.

The fjords themselves are the biggest attraction, but people are also very interested in the high amount of untouched nature, as well as the hiking culture and amazing trails in the country.

2) The northern lights

The northern lights (also known as aurora borealis ) takes the number 2 spot when it comes to why people are planning to or dreaming about visiting Norway as a tourist.

Even though it’s possible to see the northern lights in all arctic parts of the world, Norway is actually one of the most hospitable places to see it, since the Gulf stream makes Norway much warmer than other areas on the same latitude .

This makes Norway a much better destination for seeing the northern lights compared to Alaska or Siberia (who even wants to go to Russia anymore?).

You can catch a good glimpse of the aurora all winter long, but be aware that it might not show up every single day, and might have days when the clouds are covering it.

However, you’re likely to see it if you spend a week or so in northern Norway.

3) Norwegian culture and traditions, or family heritage

The Norwegian culture is something special, and feel exotic to many. If you can get over the myth that we’re all introverts and cold, then the Norwegian culture can really impress you.

There are many unique parts of the Norwegian culture that interest people, even though we apparently have the world’s worst cuisine .

Finding the town of your great great grandparents

Many visitors dream or plan to visit Norway because they have a certain Norwegian heritage. Mostly this is people who had their great great grandparents emigrate from Norway between 1820 and 1920, and want to experience where their family originates from.

I often get messaged by people who are looking to return to their family town or village and need a little help finding it.

Norway is a great place to live

One of the things that makes Norway attractive to many people is because it ranks very high on most happiness scales, on ranking of work-life-balance and other rankings of where people live the best life possible.

Tourists are of course not going to be able to fully take advantage of these factors, but visiting here can at least give you a great idea what and why Norwegians are so unique.

4) Viking heritage and Norse mythology

The viking heritage is yet another big reason why people are wanting to visit Norway, either to just get a feel for the areas and regions where the vikings lived, or to see viking relics and the vikings ships.

The Viking Ship Museum used to be Norway’s number 1 tourist destination, but it’s unfortunately currently closed for renovations . However, there are several amazing viking exhibitions in Oslo and other parts of the country.

5) Arctic adventures

The fifth most popular reason to visit Norway is to have a true arctic adventure. How about going dog sledding far away from any civilization, going on a snow mobile expedition where you meet a polar bear , go mountain climbing, or walk on a glacier? And all of this while seeing the northern lights filling sky sky above you!

Many of the winter arctic adventures are best done far north in Norway, or even on Svalbard (and even exclusively on Svalbard in the case of the polar bears). However, there’s also a lot of cool stuff to do in all of Norway.

Norway is a big adventure destination, and we have amazing opportunities to do things like:

• Mountain climbing.
• Multi day hikes in huge, remote wilderness.
• Dog sledding.
• Snow mobile adventures.
• Animal safaris (like musk oxen , whales or puffins ).
• Glacial hikes.
• Downhill skiing.
• Whitewater rafting.
• Fjord kayaking.
• Ocean kayaking.

Tourism from China in on the rise

Norway has always been a popular tourist destination from closer European countries (Netherlands and Germany in particular), but the last decade has seen a sharp increase in tourism from Asian countries, particularly China .

Chinese tourists had 177,138 nights spent at accommodation in Norway in 2019, and has a “market share” of about 4 % of the Norwegian tourism sector.

I have seen that many popular tourist destinations have begun to include Mandarin signs on informational signs, so they are clearly taking up more space in the travel sector.

Statistically speaking, Chinese tourists are more interested in seeing the fjords (market share of 5 %), and not so much in seeing the northern lights or Northern Norway (2 % market share).

Interestingly Chinese tourists spend about 50 % more money per day compared to non-Chinese tourists (2,400 NOK instead of 1,680 NOK).

Sources and additional information

The below articles and reports are used as the base for this article. They are all in Norwegian, and you can easily click on the titles to read directly from the source:

• “ Stabilt år for norsk reiseliv i 2019 ” by SSB (Statistics Norway) .
• “ Nøkkeltall om norsk turisme 2021 “ by Innovasjon Norge .
• “ Tall of fakta fra og om reiselivet “ by Norsk Reiseliv (Norwegian Tourism Partners.
• “ Tall og fakta om reiselivsnæringen “ by NHO Reiseliv .

Bias and errors in the data

It’s important to be aware that all figures and numbers are affected by a certain amount of error and bias. Some important things to keep in mind is that it’s impossible to know how many of the international travelers who enter Norway do so as a tourists. Many of them are probably here to visit family or for work assignments.

There are also certain nationalities that can enter Norway without registering or telling any government official. Our neighbors from Sweden can freely drive to Norway as they please without needing any paperwork or documentation, so they will not be counted for the statistics if they just drive in without telling anyone. However, they will be counted if they enter by ferry or plane.

These are some of the biggest errors in the data, but I’m sure there are many smaller errors as well, so we can never trust the numbers 100 %.

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Paris Tourism Statistics

Page last updated: 25 June 2024

Paris , known as the “ City of Light “, continues to be a top destination for travelers with its beautiful landmarks, rich history, and vibrant culture.

How many tourists visit Paris each year?

Approximately 50 million tourists visit Paris and the surrounding Île-de-France region each year.

• In 2019, 50.6 million people visited Paris and the Île-de-France region. 
• The number of visitors dropped to 17.4 million in 2020 due to the coronavirus pandemic, and started to recover in 2021 with 22.6 million visitors. The climb continued with 44.1 million visitors in 2022.
• Paris and the Île-de-France region saw the arrival of 47.5 million visitors in 2023. Over 21.6 million were domestic travellers exploring within their own country, while 25.9 million were international guests, reflecting the city’s global appeal. 1
• 50 million visitors are expected in 2024, with the impact partly attributable to the  Paris 2024 Olympic Games.

How many tourists are expected to visit Paris in 2024? 

Paris is expected to reach near pre-pandemic levels of over 50 million visitors in 2024, with particular spikes occurring around the Olympic Games. 

• Read more: Paris Tourism Statistics: 2024 Forecasts

How much do tourists spend in Paris each year?

Visitor spending has changed in recent years, aligning with broader economic trends and global events.

• In 2019, visitor spending contributed €21.9 billion to the French economy. However, in 2020, this number decreased to €6 billion due to the coronavirus pandemic.
• As the world started to navigate through and recover from the pandemic, there was a noticeable rebound in 2021 and 2022, with spending climbing to €8.4 billion 2 and €19.6 billion 3 , respectively.
• The 2023 annual tourism revenue figure is not yet available.

Where do visitors to Paris come from?

• In 2021, tourists from Belgium topped the list of international visitors to Paris. With 11% of the total number of visitors, followed by the United Kingdom with 10% of total visits. The United States with 9% of total visits, the Netherlands with 8% of total visits, and Germany with 8% of total visits.

How many tourists visited Paris in 2022?

• In 2022, Paris and the Île-de-France region tourism industry bounced back, with 44.1 million visitors. This includes 19.4 million domestic visitors and 24.7 million international tourists, showing a 95.13% increase compared to the previous year.
• The total number of overnight stays in Paris reached 41.9 million , an 82.51% jump from 2021. International guests contributed to 26.3 million of these nights, with domestic visitors accounting for the remaining 15.6 million nights.

How much did tourists spend in Paris in 2022?

• Paris generated €19.6 billion in tourism revenue in 2022, this was a 134% increase compared to 2021 but still 10% less than 2019 (pre-pandemic).
• International visitors accounted for €12 billion of the tourism revenue of 2022.

Coronavirus Pandemic Impact – Paris Tourism Statistics 2020 and 2021

• The year 2020 marked a significant downturn in tourism for Paris with only 17.4 million arrivals, a 65.62% decrease from 2019. This total included 5.1 million domestic and 12.3 million international visitors, reflecting the pandemic’s impact.
• Overnight stays, often a vital part of the tourism economy, felt the pandemic’s impact as well. The city recorded only 14.8 million overnight stays in 2020. 4
• In 2021, Paris and the Île-de-France region experienced a resurgence in tourism despite global travel challenges. The area welcomed over 15.9 million international tourists and 6.7 million domestic travellers, marking a 29.89% increase from 2020.

Paris Inbound Travel Statistics for 2019 – International & Domestic Tourism

In 2019, Paris welcomed 29 million 5 international visitors.

• Most international visitors came from nearby European countries like the United Kingdom ( 9% of total visits), Spain ( 7% of total visits), Italy ( 7% of total visits) and Germany ( 7% of total visits). But tourists from the United States topped the leaderboard with 11% of total visits. 6
• In addition to international tourists, Paris and its regions also attracted a substantial number of visitors from different parts of France. This included 13% from Auvergne-Rhône-Alpes , 10% from both Normandie and Nouvelle-Aquitaine ,and 9% from both Hauts-de-France and Provence-Alpes-Côte d’Azur .

How long do visitors stay in Paris?

• In 2022, international visitors spent an average of 2.7 nights in Paris. Domestic visitors were found to have slightly shorter stays, averaging 2 nights . 7
• This is a contrast to 2021, where the average night stay was notably longer, at 5.1 nights .

How popular is Paris as a tourist destination?

• Paris is one of the most visited cities in the world. In 2022, Paris ranked #1 as the world’s best tourist destination. 8

Economic Impact – Paris Tourism Statistics

• Paris is France’s economic powerhouse, accounting for 31% of the national GDP and 23.1% of France’s workforce.
• Paris’s GDP contribution was $38 billion in 2019 but in 2022 it recovered to just 6% below pre-pandemic levels at an estimated $35.7 billion . 9

France Travel Resources

• Car rental prices in Paris – comparison
• Car rental prices in France

What are the top destinations to visit in Paris?

In 2022, the most-visited Paris attractions included the Louvre Museum , with 7.7 million visitors, the Eiffel Tower , attracting nearly 5.9 million , and the Musée d’Orsay , drawing 3.3 million art lovers. The Centre Pompidou also saw a rise in visitors, while Disneyland Paris topped the charts as Europe’s favourite amusement park, welcoming 9.9 million visitors. 4

• Louvre Museum : The Louvre Museum is the largest museum in the world. Millions of tourists visit the museum to see the Mona Lisa .
• The Eiffel Tower : Built in 1889 for the Exposition Universelle, the Eiffel Tower has become the main symbol of Paris. It’s also the most visited attraction in the city attracting millions of tourists every year.
• Musée d’Orsay : A museum in Paris which houses a collection of art from the period 1848 to 1914 . The museum itself can be considered as a work of art.
• Disneyland Paris : Disneyland Paris is an entertainment resort located in Marne-la-Vallée . It includes two theme parks, hotels owned by Disney, a golf course, and a complex of shops, restaurants, and entertainment venues and is considered Europe’s top tourist destination .

What are the reasons people visit Paris?

• Tourists are drawn to Paris for its cultural landmarks, culinary delights, fashion scene, and the romantic ambience that pervades the city’s streets and boulevards.
• In 2021, 75% of tourists visited Paris for their leisure trips , while the remaining 25% visited for business or mixed trips .

Paris Travel Statistics Resources

• Paris Statistics 2024 – Olympic Games Impact
• Paris Olympic Games 2024 Facts and Statistics

France Travel Statistics Resources

• Disneyland Paris Statistics
• Eiffel Tower Statistics
• Louvre Museum Statistics

Europe Travel Statistics Resources

• France Statistics
• Germany Statistics
• Greece Statistics
• Iceland Statistics
• Italy Statistics
• Norway Statistics
• Portugal Statistics
• Singapore Statistics
• Spain Statistics
• Sweden Statistics
• United Kingdom Statistics
• CCI : Paris Region Facts & Figures – 2019 to 2023 ↩︎
• VPR : Key figures of the Paris Region ↩︎
• BT : Most-visited city in the world – Paris in 2022 ↩︎
• EuroStat : Nights Spent at Tourist Accommodation Establishments – Paris ↩︎
• Apur : Assessment and Trends – Paris and Greater Paris ↩︎
• VPR : Key figures of the Paris Region destination ↩︎
• INSEE : Tourism Occupancy ↩︎
• TLFR : World’s Best Tourist Destination ↩︎
• WTTC : Travel and Tourism Sector ↩︎
• Français ( French )