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Tourism Industry Indicators Dashboard
Destination Greater Victoria maintains a dashboard that compiles key statistics for Greater Victoria’s tourism industry, such as accommodation metrics, booking pace, and visitor volume. The dashboard brings together data from a number of sources and is updated weekly.
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New record highs in Victorian tourism spend
Published: 28 June 2023
The latest data from Tourism Research Australia shows visitor spend in Victoria has hit a record high of $35 billion annually. The report, released today, represents the year ending March 2023.
This record high already reaches the Victorian Government’s 2024 tourism target outlined in the Visitor Economy Recovery and Reform Plan. Visitor spend has also surpassed the 2019 pre-COVID peak of $32.5 billion. Victoria is leading the nation’s tourism recovery with 22.1% of Australia’s total visitor spend over the 12-month period. This is the largest increase in the country, increasing by 2.9 percentage points. Melbourne has also kept its crown as the top interstate overnight leisure destination in Australia. A total of 3.6 million visitors stayed 14.6 million nights. Visitors soaked up the city’s major events, stage productions and world-class restaurants. These visitors injected $5.1 billion into Victoria’s economy. Regional Victoria continued to deliver outstanding results. All tourism regions hit all-time highs. Total domestic visitor spend in Phillip Island increased by 85%, the High Country by 74%, and the Grampians by 72% since 2019. The number of Victorians enjoying a regional overnight stay increased by 6%, with 16.3 million travellers exploring our world-class wineries, inland towns, magnificent parks, high country, and coastal villages and peninsulas. Victorians injected $8.5 billion into the state’s economy, staying a total of 41.8 million nights (up 8%). International markets continued to recover reaching $4.2 billion in visitor expenditure in Victoria in the year ending March 2023. This is approximately 50% of 2019 levels. China has returned as the number one international market in expenditure after only reopening borders in January. India also continues to grow its international market with visitor expenditure, now 11 % higher than 2019.
For more information on visitor data visit our Research and insights hub.
We acknowledge the Aboriginal Traditional Owners of Country throughout Victoria, their ongoing connection to this land and we pay our respects to their culture and their Elders past, present and future.
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COMMENTS
Research overview. Combined domestic and international visitation statistics, forecasts and information on key attractions and experiences. Domestic research. Monthly and quarterly domestic visitation statistics for Victoria, and domestic market profiles. International research.
Statistics Canada collects information about overnight travel to Canada by United States, International and Canadian residents. Information from 12 source markets to Greater Victoria, such as population characteristics, income, employment and insights from the 2019 Visitor Survey.
Destination Greater Victoria maintains a dashboard that compiles key statistics for Greater Victoria’s tourism industry, such as accommodation metrics, booking pace, and visitor volume. The dashboard brings together data from a number of sources and is updated weekly.
In the year ending March 2023, Victoria received approximately 88.6 million domestic (overnight and daytrip) and international overnight visitors combined, who spent an estimated $35.0 billion.
Victoria is leading the nation’s tourism recovery with 22.1% of Australia’s total visitor spend over the 12-month period. This is the largest increase in the country, increasing by 2.9 percentage points.
In the absence of IVS data, international estimates have been benchmarked to Overseas Arrivals and Departures (OAD) short term visitor arrivals aged 15 years and over using a full count (rather than sample) of passenger cards to measure short-term visitor arrivals to Australia.
tourism was worth $9.4 billion to Victoria’s economy in total GVA in 2020-21, noting a significant decline of 64.6 per cent from pre-pandemic 2018-19 estimates (or down 56.6 per cent from 2019-20).