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19 Oct 2011

New Thema: the best of both worlds

Today the new thema and the best voyager ever are making their debuts. these are the first two models emerging from the alliance between lancia and chrysler, which by now have become a single identity founded on the same will to excel in the future and on the values engraved in their respective century-old histories: design and innovation..

Today the new Thema and the best Voyager ever are making their debuts. These are the first two models emerging from the alliance between Lancia and Chrysler, which by now have become a single identity founded on the same will to excel in the future and on the values engraved in their respective century-old histories: design and innovation. Therefore, this is a significant moment in the history of two brands that have written some of the most important pages in international automotive history. This is why a place full of charm was chosen to present the two cars to the international media: Piazza Carignano in Turin, where the monumental Palazzo Carignano stands. It is the seat of the first Italian parliament and symbol of the Italian unification born 150 years ago. The adventure of a new automotive dynasty embodying the best of two industrial cultures today is starting off from the same temple of Italian unification. The exuberant style, flair for delivering a "stress-free experience and functionality all associated with the Chrysler brand are coupled with the Italian taste, innovation and technological efficiency and attention to the tiniest details that have always distinguished Lancia. Today as always, the same desire to offer a true alternative in the respective market segments is at the heart of the two new models. With a heritage of values in its DNA, Lancia appears to be favoured over other brands for its ability to interpret this new world of exclusiveness and to meet the needs of a customer more attentive to technology, who demands not only a substantial product, but also a distinctive and unique style. Besides, whoever chooses a Lancia vehicle starts a new trend because he follows only his own personality. The new Thema and Voyager, statements of a concrete value Lancia is introducing to the market for the first time, have been created for this customer. This value is not meant as innovation into itself, but as technology "at the service" of driver and passengers, offered at an accessible price and above all free from excess and what is superfluous. This is how Lancia is winning back the turf of exclusivity that has always belonged to it. This affirmation is backed by a century-old history peppered with innovation and records. One of the widest ranges on the international scene stands proof to it. It starts with segment B (new Ypsilon), continues with the mid-sized segment (new Delta and Musa), and is completed with the flagship (new Thema), the Large MPVs (new Voyager) and, soon to come, the alluring segment D convertibles (new Flavia Cabrio). The new Thema and Voyager are therefore the first concrete example of how it is possible to join two worlds so geographically distant yet so close in their essence. This perfect alchemy expertly combines the American exterior shape embellished with interiors clearly marked by Italian taste; powerful engines according to the best American tradition "abated" by European eco-friendly efficiency; typically American large dimensions combined with Italian expertise in compact cars; "stars and stripes" comfort and versatility enhanced by exceptional European handling. In short, Granturismo returns on the roads of the world. It is a term that means travelling at the wheel of a powerful, comfortable, elegant, and never exaggerated car. Like a Lancia. A style that does not like to show off, but prefers discretion. Mechanics designed to excel in performance, safety and driving pleasure. A cutting-edge technology that does not flaunt, but that gives the maximum of on-board wellbeing to ensure the best travelling possible. And so the new Lancia Thema, the first global flagship that brings together the best of two worlds by combining the expertise and functionality distinctive of the Chrysler brand with the luxury of Poltrona Frau® leather interiors, the cocooning silence of the large Lancias and the attention to detail that express the best of Italian design. Five metres long, 1.5 metres high, 1.9 metres wide and with a wheelbase of 3 metres, the Thema was designed based on the new Chrysler 300, in turn created on the Chrysler Group LX rear wheel drive platform, and like its predecessor in 1984, it is ready to take on the toughest and most prestigious segment, striving to offer a genuine alternative. To achieve this objective, in addition to a style brimming with a strong personality, the new car offers a passenger compartment that is a true best-in-class living room in terms of level of quiet, embellished with quality materials that make it warm and exclusive, far from the cold and rational surfaces of other cars of its segment. Corresponding to elegance of character is the largest wealth of features ever offered in the safety field. In fact, there are more than 70 systems installed on the new Lancia flagship, including the Adaptive Speed Control (ACC) that adjusts the speed and automatically brakes to maintain the safety distance and the "Blind Spot Detection" that signals entry of a vehicle into the blind spot. Contributing to making the Thema the new paradigm of the segment are also the sun roof, the largest in its market segment, and the U-Connect system with 8.4" touchscreen, the largest of its category. Designed to supply power and efficiency in town traffic and during long journeys, the Lancia flagship offers two different 6-cylinder engine versions, both with automatic transmission and rear-wheel drive: the powerful Pentastar V6 3.6 litre petrol engine delivering 286 HP, combined with an innovative 8-speed ZF automatic gearbox, and a latest generation V6 3.0 litre turbo diesel engine in two power levels (190 HP and 239 HP). So if the Thema marks a new chapter in the legendary history of the large Lancia saloons, the new Voyager is the evolution of a Chrysler invention born in 1984 that radically changed motoring language by adding a new word and creating a new world: MPV (Multi-Purpose Vehicle). Since then 27 years have elapsed, more than 13 million units have been sold in 120 countries around the world and thousands of experiences, solutions and ideas have been accumulated that lie behind the renowned expertise of Chrysler in this market segment. Today, thanks to the alliance between the two brands, the American model "meets" Italian style to blend into a new automotive form that unites Chrysler's expertise for travelling with Lancia's for driving pleasure, on-board wellbeing, quiet in the passenger compartment and Italian design. The result is the best Voyager ever, a top-of-the-range MPV that takes up the baton from the Lancia Phedra to write another page in the history of this category. The benchmark in the segment of large MPVs, the new Voyager boasts generous dimensions. It is 5.21 metres long, 1.99 m wide, 1.75 m high and has a wheelbase of approximately 3.1 metres. - These features are matched by a passenger compartment that is the largest and most versatile in its class. It can comfortably accommodate up to 7 people and, thanks to the Stow ‘n Go® system patented by Chrysler, frees up all the space needed for rear passengers and their luggage, without having to remove any seats. With these records the Lancia Voyager adds the secrets of Italian hospitality. It is in fact a car that welcomes its guests with good taste, warmth and generosity. Proof of that is found both in the outstanding level of quiet achieved and in the precious Nappa interiors, from the elegant Nappa leather upholstery to the workmanship level of care found in the smallest details. Furthermore, the special suspension system ensures excellent travelling comfort combined with a dynamic behaviour always ready and accurate. The new Voyager boasts an elegant, convivial and protective atmosphere in which you always feel at ease like at home. This sensation is also confirmed by the sophisticated entertainment system for the rear passengers that, thanks to two 9" LCD screens with remote control and wireless headphones, can enjoy a movie, listen to a music CD or have fun with their favourite videogames. Lancia Voyager is the new MPV that turns the concept of a simple "means of transport" into a rich travel experience. That is because a "great trip" is not just leaving and arriving, but is instead a continuous string of emotions. Just to further enhance your travelling experience, the new Lancia MPV offers the lively 163 HP Diesel 2.8L and the powerful 283 HP 3.6 litre engines.

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LANCIA YPSILON

Lancia Ypsilon

Discover the Full Range

Ypsilon is the first car of the new generation of the historical Italian brand: a physical representation of the journey towards innovation undertaken by the brand.Ypsilon, the gateway to the Italian Elegance. It is like taking an exclusive journey through Italy and its beauty, thanks to its colors and materials.Ypsilon LX, the status symbol. LX such as acronym in Roman numerals, created in 1966 to celebrate Lancia's 60th anniversary, it defines the premium version.Ypsilon Edizione Limitata Cassina, the Design Manifesto. 1906 numbered and certified units. The pleasure of driving in an exclusive Italian living room, strengthened by collaboration with the Italian design brand Cassina. Let yourself be seduced by one of the three versions of Lancia Ypsilon.

Elegance of a masterpiece Three versions of Italian elegance, 100% Electric and Hybrid.

ELECTRIC ENGINE

The Electric Lancia Ypsilon: silent, with its 100% electric engine, zero emissions:  elegance becomes sustainable.

HYBRID ENGINE

The Lancia Ypsilon hybrid: maximum efficiency, versatility and low emissions to best suit your driving style. 

The details that make it stand out

The iconic chalice reinterpreted by LED headlights, the sensation of being at home once aboard, thanks to the interiors conceived with Cassina, the simple and intuitive technology of the S.A.L.A. (Sound, Air, Light, Augmentation) infotainment system, the completely redesigned exteriors, all of this and much more is the Lancia Ypsilon. 

Lancia and Cassina strengthen their collaboration with the Ypsilon Edizione Limitata Cassina, creating a new chapter in the extraordinary journey of the two companies. Two brands that share the same core values, such as Italian excellence, a commitment for research, innovation and attention to environmental issues. Together, Lancia and Cassina have created a new language in the automotive category, highlighted by the strong imprint of design and inspired to the “home feeling”, resulting in a timeless car that honors Italian elegance.  To meet all needs, Lancia Ypsilon Edizione Limitata Cassina is available in both 100% electric and hybrid versions.