hays travel uniform

High street firm finally axes rule that female staff must wear knee-length skirts

Hays Travel - the UK's largest independent travel firm - which recently took on all of Thomas Cook's travel shops, previously insisted that women must wear knee-length skirts at work

• 13:16, 30 Jan 2020
• Updated 13:31, 30 Jan 2020

The UK's largest independent travel firm has axed its "backwards and archaic" uniform policy so female workers can wear trousers.

Hays Travel - which recently took over all of Thomas Cook's travel shops - had attracted criticism after previously insisting that women must wear knee-length skirts at work.

But the dress policy, which has been in place throughout Hays' 40 years in business, has been abandoned following complaints from staff.

It is not known whether workers at the recently acquired Thomas Cook branches sparked the revolt but women's rights campaigners and unions welcomed the move.

On Tuesday, the husband of a Hays worker took to social media to complain.

The tweet, which has since been deleted, stated: “21st Century and there are still companies that won’t allow women to wear trousers.

“This is an archaic and backwards policy.

“Is there really equality in the world or even in the UK which would hopefully be beyond this?”

The complainer, who wishes to remain anonymous, said that day: "Their uniform policy does not allow women to wear trousers.

"My wife has requested trousers and been told 'no'. I think it is such an old outdated policy. It screams of Carry On ethics to me."

The following day Hays backed down.

A spokeswoman said: “This issue was brought to the attention of company directors on Tuesday and they have decided to review the uniform policy and allow women to wear trousers.”

Christina McAnea, assistant general secretary at UNISON said: “It’s nice to see organisations joining the 21st century.

“Uniforms should be functional, useful and nothing else.

“The clock is ticking for workplaces that don’t move with the times.”

Harini Iyengar, a barrister from the Women’s Equality Party said: “I'm pleased to hear that the management at Hays Travel have listened to the women who work there and modernised their uniform policy in response. Hopefully other companies and organisations will follow suit.

“All too often, staff are unable to challenge outdated dress codes like this."

“At the moment, unless you can prove that a dress code is ‘detrimental’ to you, there’s no legal basis to challenge it, even if the code treats people differently on the basis of old-fashioned gender stereotypes, as this one did."

She added: “This can lead to situations where women are forced to wear skirts, or certain makeup or - especially for black women - to have their hair a certain way, which can feel very intrusive."

In October last year Hays Travel announced it would take over all 555 Thomas Cook stores following the holiday company's collapse.

The company’s founders, John and Irene Hays recently revealed that 2,000 of the 2,500 retail staff employed by Cook had been retained by Hays Travel and that 3,000 were now employed in the shops overall.

In 2018, their turnover hit £1billion.

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The uniform question: what should agents wear to work.

Are strict dress codes effective branding tool or a distraction from selling? Debbie Ward discovers how rules and opinion vary across the industry

Having planned to leave the high street, Travel Designers made a recent U-turn when a cost effective premises with good footfall came up. The introduction of uniforms went hand-in-hand.

“We’ve had more buyers in three months than in three years at the old place, so we’re having more of a customer focus,” explains managing director Nick Harding-McKay.

Love them or hate them, uniforms are more prevalent among independent agents than may be expected. Though the majority of Hays Independence agencies, for instance, choose not to wear them, the percentage split is fairly even at around 57/43.

The appearance of a hoodie was among slip-ups that partly prompted Travel Designers’ change, but staff voted in favour. Not having to think about what to wear was a plus point, as was a £60 a year tax credit for cleaning.

As a Kuoni partner, Travel Designers opted for the operator’s “classic” grey and pink uniform.

‘Classic’: Travel Designers agents wear the pink and grey outfits of partner Kuoni

“It’s high quality, a big change from those terrible outfits that if you put your legs too close together it made a spark and you went up in flames,” says Harding-McKay. “Clients and suppliers really like it and it goes with the refurbished shop.” He believes it has also improved staff focus.

South-west miniple Miles Morgan Travel is another uniform convert. “Uniforms are expensive and you’ll never get everybody happy, so it wasn’t something we had for the first three years,” explains managing director Miles Morgan. “But in the end, it gives a more professional look across the shops, also at big events.” He sees the value when hosting cruise groups and for TV adverts. 

“It gives staff a sense of belonging, a sense of pride in what we all share” Miles Morgan, Miles Morgan Travel

“It also gives staff a sense of belonging, a sense of pride in what we all share,” he adds. Though he says getting an agreed look to suit all body shapes is a nightmare.

Robert Broad Travel has a relaxed approach, letting staff choose the uniform together from Next. This year the ladies are in dresses and jackets. “It’s fine so long as they all wear the same outfit and it’s affordable,” says director Oliver Broad. “I don’t want to be sitting here telling them what to wear.”

Unusually for a homeworker, David Hoyle of Personal Travel Advisors created his own uniform; a simple branded polo shirt with his “Travel Magician” logo to look “smart and trustworthy” for client appointments without appearing too formal.

When he started out, it was also a conscious marketing tool. “I wore it out in pubs and working men’s clubs in our area. Within a few minutes people would start talking about holidays,” he explains.

Colourful looks from Thorne Travel

Thorne Travel in Ayrshire also chose uniforms with marketing in mind. “Right from the start, we wanted something that when we walked through town everybody noticed. Something not too corporate, something that said ‘We’re fun, we’re different and we’re out there,’” explains owner Shona Thorne who pays for the tax deductible uniforms, shoes and even tights. The approach has certainly worked, with female staff known locally as “the pink ladies”.

The uniform always includes signature pink; it’s currently on women’s dresses and the men’s ties and socks. Choosing the year’s look is quite an event. Input is sought from customers via Facebook, then staff have a trying-on night with wine.

Pink is also the colour for Hot Mango in Guernsey, where the luxury agents sport black skirts with fuchsia blouses. “Cheerful and professional” was the look in mind, explains manager Natalie Hughes. “We wanted bright colours so it gave the feeling of something tropical, like the Caribbean, but we also wanted to be unified so people coming in know who works here and who’s a client.”

Some Hays Travel agencies opt for a uniform (left); Hot Mango goes for a ‘cheerful, professional’ look (right)

While some feel uniforms can create personality and a feel-good vibe, other agencies fear the curtailing of individuality. Haslemere Travel had a uniform in the 1980s but managing director Gemma Antrobus is happy without. 

“When you’re booking luxury travel in particular, a uniform sends the wrong impression; it can cheapen your image. And when customers are spending a lot of money they need to feel comfortable with you.”

The agency has a dress code - no jeans or flip flops are allowed and men must be neatly shaven, but Antrobus feels consultants show their personalities through their dress, helping them bond more personally with luxury clients who “are giving something of themselves to you.”

“Travel is a relationship business and sometimes a uniform sets up an unnecessary barrier” Bob Morrell, Reality Training

Reality Training has worked with the likes of Kuoni, Tui, Midcounties Co-operative and Destinology. Managing director Bob Morrell is also anti-uniform. He finds black “foreboding”, polyester suits “cheap” and thinks ill-fitting short sleeved-shirts make men’s arms “boyish”.

His primary objections, however, concern customer relations. “People think it creates a recognisable brand, but I think it covers up personalities. Travel is a relationship business and sometimes a uniform sets up an unnecessary barrier.”

Personality: Haslemere boss Gemma Antrobus expects staff to be presentable, but believes uniforms are inappropriate when selling luxury product

While independent agencies have varied attitudes to uniforms, they remain ubiquitous for larger chains. A designer refreshes Hays Travel’s look (now also used by Bath Travel) every two years. “We take feedback, like ‘which is more comfortable, a round neck or a V-neck?’ and the staff wanted a neckscarf to bring it up-to-date,” explains head of retail Paula Barrett.

Considerations go beyond the look however; the fabric must be good quality, durable, hypoallergenic and need minimal ironing. What stays constant is the colour scheme; navy with orange accents to echo the Hays’ logo. “We’ve kept that because that’s how people recognise us…. it’s about brand awareness,” says Barrett.

Whatever your clothing choice, remember it’s a mood setter, warns Morrell: “Colour is important for travel, you’re selling something that is fun, that is positive.” He adds: “What is appropriate for selling holidays anyway? Hawaiian shirts and trunks, perhaps.”

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Hays Travel ends 'archaic' female staff uniform policy outlawing trousers

The firm, which took over all of Thomas Cook's travel shops in the West Midlands, had attracted criticism after previously insisting that women must wear knee-length skirts

• 17:50, 30 JAN 2020
• Updated 12:10, 6 MAR 2020

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The travel firm that has taken over a string of Brimingham stores has axed its "backwards and archaic" uniform policy so female workers can wear trousers.

Hays Travel - which took over all of Thomas Cook's travel shops in the West Midlands - had attracted criticism after previously insisting that women must wear knee-length skirts at work.

But the dress policy, which has been in place throughout Hays' 40 years in business, has been abandoned following complaints from staff, reports the Mirror.

It is not known whether workers at the recently acquired Thomas Cook branches sparked the revolt but women's rights campaigners and unions welcomed the move.

On Tuesday, the husband of a Hays worker took to social media to complain.

The tweet, which has since been deleted, stated: "21st Century and there are still companies that won't allow women to wear trousers.

"This is an archaic and backwards policy. Is there really equality in the world or even in the UK which would hopefully be beyond this?"

The complainant, who wishes to remain anonymous, said that day: "Their uniform policy does not allow women to wear trousers.

"My wife has requested trousers and been told 'no'. I think it is such an old outdated policy. It screams of Carry On ethics to me."

The following day Sunderland-based Hays backed down, ChronicleLive reports.

A spokeswoman said: "This issue was brought to the attention of company directors on Tuesday and they have decided to review the uniform policy and allow women to wear trousers."

Christina McAnea, assistant general secretary at UNISON said: "It's nice to see organisations joining the 21st century.

"Uniforms should be functional, useful and nothing else.

"The clock is ticking for workplaces that don't move with the times."

Harini Iyengar, a barrister from the Women's Equality Party said: "I'm pleased to hear that the management at Hays Travel have listened to the women who work there and modernised their uniform policy in response. Hopefully other companies and organisations will follow suit.

"All too often, staff are unable to challenge outdated dress codes like this.

"At the moment, unless you can prove that a dress code is 'detrimental' to you, there's no legal basis to challenge it, even if the code treats people differently on the basis of old-fashioned gender stereotypes, as this one did."

She added: "This can lead to situations where women are forced to wear skirts, or certain makeup or - especially for black women - to have their hair a certain way, which can feel very intrusive."

In October last year Hays Travel announced it would take over all 555 Thomas Cook stores following the holiday company's collapse.

The company's founders, John and Irene Hays recently revealed that 2,000 of the 2,500 retail staff employed by Cook had been retained by Hays Travel and that 3,000 were now employed in the shops overall.

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Hays Travel Ditches Skirt Only Rule

Female agency staff at Hays Travel shops will be allowed to wear trousers after the company changed its uniform policy

Female agency staff at Hays Travel shops will be allowed to wear trousers after the company updated its uniform policy.

Directors made the decision after the husband of a Hays worker raised the issue on social media.

In a tweet, which has now been deleted, he said: “21st Century and there are still companies that won’t allow women to wear trousers.

“This is an archaic and backwards policy. Is there really equality in the world or even in the UK which would hopefully be beyond this?”

The complainant, who wishes to remain anonymous, later added: “Their uniform policy does not allow women to wear trousers.

“My wife has requested trousers and been told ‘no’. I think it is such an old outdated policy. It screams of Carry On ethics to me.”

Sunderland-based Hays, which took over all Thomas Cook shops last October, then changed its 40-year policy on women only being allowed to wear knee-high skirts, ChronicleLive reports.

A spokeswoman said: “This issue was brought to the attention of company directors on Tuesday and they have decided to review the uniform policy and allow women to wear trousers.”

Staff at rival TUI were already allowed to wear trousers, which are offered as part of its standard uniform.

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What Benidorm Holidays Look Like 

If you are looking for sun, sand and around-the-clock entertainment, holidays to Benidorm are just the ticket. It’s no wonder that British holidaymakers have been visiting this lively Spanish resort for decades. Tempted by the fine weather, golden beaches and great choice of bars, clubs and restaurants, historic Benidorm has everything you need for a truly memorable trip. There’s more to Benidorm holidays than meets the eye, though, so whether you are a family, couple, a group of friends or solo traveller, good times await at this much-loved destination.

Situated in the heart of Spain ’s Costa Blanca, Benidorm is known for its iconic skyscraper hotels and two beautiful beaches – Levante and Poniente. Both of these back onto palm-lined promenades, and it is here you can find some of the resort’s best bars and nightclubs, including the many famous British bars which are a favourite with fun-seeking tourists.

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There are so many things to do on a holiday to Benidorm, it's difficult to know where to start. The resort's long, sandy beach is home to an array of water sports - including paragliding, jet skiing, windsurfing and plenty of boat trips. Many Benidorm’s hotels have onsite sports courts and the Costa Blanca offers a choice of 15 golf courses. In summer, Aqualandia water park boasts a dizzying choice of flumes and slides, whilst Terra Mitica has white knuckle rides galore. In November, the popular Fiesta brings fireworks, parades and markets to the resort. Don't miss the dolphins, turtles, penguins and tropical fish at Mundomar Marine Park. 

Out of the resort, the surrounding countryside is great for hiking, climbing and horse riding, while the beautiful city of Valencia is well worth a day trip. Benidorm's lively nightlife is one of its main attractions. From the colourful cabaret of Benidorm Palace to the late-night clubs of The Square, this resort comes to life after dark. In the New Town you'll find a heady mix of karaoke and cocktail bars, British-style pubs and discos. Many family hotels offer inhouse entertainment that's suitable for the kids, whilst a quieter night is virtually guaranteed in the Old Town.

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There's a wide choice of international restaurants in Benidorm; think Italian, Indian and Chinese. Don't miss tapas and paella in the Old Town, best washed down with a jug of sangria. Benidorm's reputation as a UK home-from-home doesn't come from nowhere: you'll find plenty of cafes, pubs and restaurants serving fry-ups, fish and chips and Sunday roasts. For great value for money, book an all inclusive hotel, where drinks, snacks and buffet meals are usually included in the cost of your holiday.

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