bangladesh tourist board

UN Tourism | Bringing the world closer

• Asia and the Pacific
• 12 May 2011

Introducing Bangladesh Tourism Board

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The formation of the BTB is yet another positive step for the Bangladesh tourism industry in 2011, after launching the campaign, “Bangladesh Tourism Year 2011” earlier this year. Through such positive actions and increased awareness of the potential of tourism within the country, the Bangladesh tourism industry is set for a promising future. 

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Country’s first tourism master plan explores products on 13 themes

Bangladesh tourism board expects to finalise the master plan within december 2022.

The government is exploring multiple themes to determine suitable tourism products under the country's first tourism master plan, which is now under processing.

"Primarily we have explored 10 themes: eco-tourism, riverine, cruise, adventure, beach, archaeological and historical, pilgrimage and spiritual, MICE (meeting, incentives, conference, and exhibitions), and ethno and rural tourism," said Sakshi Godara, project coordinator of "Preparation of Tourism Master Plan for Bangladesh" in a national workshop on the draft of the strategic plan (phase-2).  

"We are also working on three other themes- health and wellness, medical and SAVE (Scientific, academic, volunteer and education) tourism- based on which various types of products will be developed," she said.

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"Strengthening the preservation of Bangladesh's heritage assets and safeguarding the cultural heritage ecosystem – both tangible and intangible – are our strategic plan," Sakshi Godara said.

For example, Panam Nagar in Sonargaon will be a product of archaeological and historical tourism, she said.

The progress of the master plan formulation, a government initiative that aims to boost the sector, was presented in the workshop, organised by the Bangladesh Tourism Board at the Bangabandhu International Conference Centre on Thursday.

Sakshi Godara said the master plan has three phases, among which the first and second phases have been completed.

Identifying and surveying 1100 tourism assets, infrastructure assessment, performance evaluation, and prioritisation of tourist sites have been performed under phase one.

Besides, scenario planning and pathways, formulation of vision and mission, finalisation of strategic pillars and guiding principles, and identification of intervention areas have been completed under phase two.

The action plan will be formulated under phase three within this year, according to information revealed at the workshop.

Addressing the workshop, Md Ali Kadar, chairman of Bangladesh Parjatan Corporation, said, "Many government master plans often turn out to be unrealistic and require repeated changes. But we hope that it won't happen to tourism master plans."

"The master plan should detail the amount of investment required for implementation and the source of that investment," he added.

Speaking as chief guest, State Minister for Tourism Mahbub Ali said, "The main objective of our master plan is ensuring compatibility between environment and place. We have to make arrangements for tourism by maintaining the ecosystem of the destinations."

"The railway construction to Cox's Bazar, to the international airport there, and the Padma Bridge, have been made with the idea of ​​promoting tourism in mind. Big projects will be taken up in the future as well," he said.

Advising people to be more generous in enriching the country's tourism, he said, "Conservative Arab countries are making drastic changes for the sake of tourism. We don't have to do that much, just need a little change in attitude."

"A conservative country like Saudi Arabia is mulling fundamental changes. Dubai in the Middle East has come out of its culture to attract tourists. Our culture is already tourism-friendly. We don't have to come out of anything. We just have to be more generous," he added.

Md Mokammel Hossain, secretary of the Ministry of Civil Aviation & Tourism and also the chairman of the Bangladesh Tourism Board, expressed the hope that the master plan will be completed within December this year.

He said, "The current state of tourism in Bangladesh can be taken forward. But the sad truth is that the activities we've done so far have not been done in a coordinated way."

The Bangladesh Tourism Board signed an agreement with IPE Global Limited, an international consulting firm, on 10 December 2019 on formulating the tourism master plan.

The goal was to complete the master plan in three phases within a deadline of 18 months. Work officially started on 19 January 2020 and was supposed to be completed in June last year.

However, the project suffered a setback at the beginning due to the coronavirus pandemic, which led to many foreign consultants and advisors leaving the country.

As a result, the project hit a roadblock until the consulting firm chalked out a new work plan, which was approved on 11 November 2020 with some amendments. ***

Tourism / Master Plan

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Tourism master plan aims to attract 5.57m tourists annually by 2041

The Bangladesh Tourism Board (BTB) has finalised the much anticipated tourism master plan with the goal of attracting 5.57 million foreign tourists annually by 2041 and fostering the creation of 21.94 million jobs within the sector.

We, as an international tourism consulting firm, prepared the plan on behalf of the Bangladesh Tourism Board. The total expenditure for preparing the plan was Tk28 crore.

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Transforming Bangladesh’s tourism industry

We can hope that the next two decades will see Bangladesh's tourism industry realizing its full potential

Much has been written and continues to be written about Bangladesh's ambitious economic plans. We intend to become a high-income country by 2041, and in order to achieve such a goal, we will require every sector of our economy to step up.

To that end, news that Bangladesh Tourism Board is preparing a master plan on the country’s tourism sector in cooperation with IPE Global Limited is certainly very encouraging to hear about.

Much like our ambitious plans for 2041, we have set the very ambitious goal of attracting 10 million tourists and a revenue of $8 billion by 2041, and while these seem like incredible figures, nevertheless, it is good to see that there is thought being put into transforming what has essentially been a fledgling sector for too long now.

Indeed, it has been a severe lack of planning that has relegated our tourism sector as a mere afterthought in our ascent as an economy, but no longer can we afford to not pay attention to this sector. A proper plan to attract tourists from South Asia first, and eventually expand to the rest of the globe,is the need of the hour.

Furthermore, there exist too many barriers for tourists to feel welcome in Bangladesh. Whether that be the unnecessarily cumbersome visa process, to the safety within our borders, to providing the amenities and facilities conducive of a healthy environment for tourists, we have plenty of work to do before we are ready to be an attractive destination for foreign tourists. 

Yet, Bangladesh Tourism Board’s master plan is an important first step, and we can hope that the next two decades will see Bangladesh's tourism industry realizing its full potential.

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