world best tourism websites

The 10 Best Designed Tourism Websites in the World 2022

Mary Ann Ha , Skift

June 15th, 2022 at 2:30 AM EDT

In a frantic attempt to avoid being left behind, official tourism organization websites are doing their best to catch up to the high expectations of the new traveler — tourists of the post-pandemic digital age.

Mary Ann Ha

Almost every tourist these days is making decisions about their travels based on what they see online. From themed trips to budgeted food tours, travelers crave previews of potential destinations and surf the internet to learn anything they can about a new and exciting spot.

Due to intense levels of pent-up travel demand followed by impulsive and impatient post-pandemic travelers, tourism website design is more important now than ever before. The competitive space for well-designed websites is more ambitious, and reliance on digital platforms as a dependable resource for travel inspiration is at an all-time high. Looking at the Gen Z traveler, it’s easy to notice that attention spans have shortened immensely, and tourists are treating trip planning like a shopping experience, picking and choosing elements of their vacations after engaging in a few seconds of appeal.

With that being said, tourism organizations are slowly learning that the old ways simply don’t work anymore — paragraphs of information on the screen, redirection that continues tab after tab, slow and clunky navigational experiences, depressing color palettes, and promotional descriptions of sites that don’t answer any of the truly important questions, especially for a more conscious traveler worried about climate change, and other threats.

After two years of rapidly-evolving digital growth, several websites have succeeded in breaking out of that dull and repetitive cycle. Here is Skift’s 2022 list of best designed tourism websites — ones that hit the spot both visually and navigationally, and are taking note of what the modern traveler wants, how they think, and most importantly, how they behave.

1. Visit Iceland

The clean-cut and minimalistic nature of Nordic graphic design works well to communicate visual appeal, send concise messages with clarity (or humor), and entice further curiosity with minimal effort, especially in the website world. Visit Iceland leads our list with a transitional homepage display, decorated with background images that hover along the page as they overlap and interact with the text on the screen, making the website feel inviting and alive.

As users scroll further down, the website displays excellent examples of utilizing the organized nature of drop-down menus and vertically moving lists. With a clean white background and bold capitalized black font, readers are able to quickly catch sight of what they want to read, without feeling overwhelmed by options. Blog articles of potential itineraries and Iceland travel tips are also organized in a format reminiscent of Youtube, integrated with carousel elements that are easy to view via mobile phone. 

Accessibility to greener travel options within the website is always a plus — Visit Iceland has an entire page dedicated to helping travelers join in on Iceland’s commitment to preserving their nature, including a list of environmentally certified businesses, a carbon footprint calculator, and an easy-to-follow list of tips for sustainable travel in Iceland.

2. Visit California

While the homepage might look typical at first glance, Visit California’s “Experience California” layout is one of the best designs we’ve seen in the tourism website game. Swipe left as soon as you get onto the landing page (a surprising, but not too complicated way to navigate the site, which keeps visitors engaged), and users are immediately whisked into a three-dimensional space to explore what the state of California has to offer to their tourists.

To the new millennial and Gen Z traveler, design and aesthetic can be just as or more important as destination information and travel guidance. Interactive visuals and bold colors speak to the character of California as a vacation spot, filled with globally cultural experiences and advanced businesses in design and technology — adding to the visitor’s impression of what a trip to California could be like. 

As the home of Los Angeles and the land of influencers, Visit California also fully embraces the use of User-Generated Content as a promotional tool, and displays this in an easy-to-digest format.

3. Z ürich Tourism

Speaking of Nordic graphic design and user-generated content, the official website for the city of Zurich is another example of the excellent use of white space. Dedication to sans serif typography, a two-to-three cool tone color palette, and an extremely simplistic, clean layout keeps visitors from feeling overwhelmed and allows for a breathing space to go through all the activities offered on the website. 

Beneath several of the suggested activities, restaurants, and bars, the Zurich website also labels whether the business is open or the service is being offered in real time, a unique feature that can be extremely helpful for travelers who are looking for last minute places to enjoy or spontaneously plan a day trip.

Their user-generated content page is a delightfully neat design, with the page tab linked as a single hashtag in the top menu. The entire page acts as a unified social media feed, making all their social media coverage on Facebook, Twitter, and Instagram visually accessible in one view.

3. Visit Brazil

Visit Brazil has all information and links available on their homepage, split into four sections: Experiences, Destinations, Regions, and Travel Information. 

Aesthetically, a framework of yellow is filled with a line-up of action-packed visuals, picture and video, and a section dedicated to Instagram content. They know their visitors, and they recognize that in-your-face video content appeals to those who are looking for some sort of adventure. The video that takes up the entire homepage display keeps visitors engaged at initial glance, and while the website prioritizes promoting their adventurous activities, they balance “fun” with “necessity” and make sure to give easy access to the safety information travelers will need to know when coming to Brazil.

We all know New York City could be its own state, with experience offerings that are equivalent to those of a country.

Set up like a booking site, the NYCgo’s most impressive elements include the UX framework that is deeply familiar to the modern traveler — searching for hotels or accommodations via a search engine reminiscent to short-term rental or airline sites, being able to “like” and save posts or articles for later referral, and of course, a function that offers filtered options to find activities and locations catered to the visitor’s personal preference.

The bold, graffiti-like font that covers the homepage and is used throughout the website is simple, which is a necessary move considering how much text is on the front page. It’s also a great aesthetic choice, a subtle way of speaking to the headlines that cover billboards in NYC. While the website offers slews of information on the homepage, the way it is formatted and presented to the user keeps the aesthetic uncluttered and down-to-earth.

6. Visit Finland

From the logo, to overall design, to choice of font, Visit Finland’s website displays similarities to another extremely popular rental booking site, but when it comes to approachability and visual appeal, borrowing those design elements works in their favor.

The website is a smooth, transparent, and, of course, familiar experience — one that is both modular and linear, showing dedication to navigational simplicity. The design does not shy away from white space and minimalism much like its Nordic counterparts also on this list. Complete use of full-screen photos and stunning imagery is a highlight, as well as the level of scroll-responsive interactivity visitors experience as they explore the site. 

This website also displays various Finnish activities and locations through the save/heart feature, referencing a user experience often seen in online shopping or Pinterest mood boards. The layout feels particularly responsive to the nature of the Gen Zers who spend all their time on social media “saving” posts and ideas.

7. Visit Australia

Like we’ve seen on other websites on the list, the Visit Australia website is hugely loyal to the tile format, which could feel silly if overused, but because the tiles are lined up and sectioned in a cohesive manner, visitors will find it extremely easy to find options for each and every aspect of destination planning. The homepage is lined with left-right carousels of vertical images, appealing to younger generations and optimized for mobile formats.

Drop down menus are also a highlight for this website design. Instead of cluttering the frame with an overwhelming amount of text, the tile format keeps the menu options visually engaging for the user. Integration of beautiful imagery within every step of the user experience shows great dedication towards marketing the destination, which is, ultimately the main purpose of a tourism organization. 

The Visit Australia website offers everything, from itineraries and cultural or geographical activity guides to budgeting and accommodation deals. Recognizing that budget is an important factor for many travelers is also a major plus for any tourism website, as it keeps website visitors within the website instead of browsing other platforms for “best or most affordable deals”. 

Perhaps the highlight of the site is Explore Australia in 8D, an interactive exploratory experience that allows visitors to move through a map of the entire mainland of Australia, including a few islands surrounding the area, and see what each region has to offer, from attractions to lodging and food.

As much as Peru is receiving growing interest as a travel destination in recent years, the country also seems to be extremely conscious about communicating COVID safety measures and restrictions to potential tourists. The immediate landing page of the tourism website gives visitors easy access to ways to prepare and plan for a trip to Peru from home, beginning with multiple avenues to check and double check updated Covid protocols. Showing this level of diligence to Covid measures not only communicates the fact that Peru takes safety protocols seriously, but also allows for international travelers to cross ‘testing or vaccination requirements’, still a major concern at this time, off their list of potential worries.

The team at Peru Travel also takes advantage of the numerous recognitions, media coverage, and awards that Peru receives as a tourism destination, and pushes that at the forefront of their website design. 

The most exciting part of the website is perhaps the VR page, called Peru 360, where one can “visit” various sites throughout Peru in a virtual reality. While this is a method that has grown in popularity amongst a lot of brands during the pandemic, very few official tourism websites have been successful in offering a well-established experience that feels interactive beyond typical images or videos. 

9. Visit Italy

Italy has long-been a tourist-heavy destination, and the team at Visit Italy knows it. At the forefront of their website are easy ways to search, budget, and book the top tourist attractions through the best deals. Viewers barely need to scroll down the homepage before getting immediate access to the Ticket Carousel, with exact prices listed by attraction or location.

Visit Italy’s website isn’t the most ambitious platform design-wise, but it prioritizes digestible formats, such as buttons for each step in planning or tiled carousels, and feels easy-to-navigate overall, especially considering all the information on their homepage.

It’s clear that the website knows what their visitors need — to beat lines, to get the best prices, and to make the most of their time in one of the most famous cities in the world that Italy has to offer. The site is ideal for the tourist who needs to prioritize planning and booking over aesthetic photo inspirations. The website also acts as a search engine of sorts, and does not shy away from redirecting their visitors to other booking sites or options in order to make the best decisions.

10. Visit Greenland

Visit Greenland’s website also sets up like a familiar search engine site (a trend we are observing across most of the designs on this list) but serves mostly for travel inspiration and local informational purposes. The layout of the website is simple and loyal to the use of white space, which allows for their unique graphic design elements to shine through in this particular design. 

Not only are the three-dimensional illustrations beautiful, but they are also interactive, acting as links to the respective relative pages. 

Aside from engaging geographic and cultural graphics, the website also lines up options of various package tours that lead to external provider links, who are more well-versed in helping potential visitors move forward in their planning and exploration process. Because Greenland is a nature-heavy travel destination, the website focuses on displaying a variety of outdoor activities — based on personal interests or geographical location — in order to prevent travelers from feeling deprived of diverse activities. 

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Innovative methods in the digital world are getting increasing ambitious day by day and website designs are trying to be as responsive as possible, as to make sure they maintain their presence in the travel planning space.

In addition to the websites on our list, several other tourism organizations are diving into unique measures to gain attention from the ever-so-hungry tourist of the post-pandemic travel world. Interactive games, like Cape Town’s Virtual Game Tourism Campaign , are one of the few ways these organizations hope to attract younger audiences and give a virtual taste of their destination to potential travelers. The Machu Pichu 360 website invites visitors to enter the world of VR and includes auditory stimulants, a step up from the Peru 360 page in our list, that engages both eyes and ears to fill the void travelers have all been experiencing during Covid.

With the competitive space for tourism websites expanding at an increasing speed and mobile apps taking the spotlight from website platforms , tourism organizations and designers will most likely continue to borrow elements of the newly digital world to keep their platforms running.

Tags: climate change , design , digital , Digital Marketing , generation z , online booking , online travel , pandemic , tourism , tourism boards , tourism campaigns , websites

The 50 Best Travel Websites and Travel Resources 2024

March 28, 2024

Here’s my collection of the top 50 travel websites and travel resources for all stages of dreaming, planning, booking and remembering your trip based on decades of professional travel. 

The Best Travel Resources for Booking and Planning Your Trip 2024

As a regular contributor to  The Independent’s 50 Best Travel Websites feature , I know my way around travel websites. As a frequent traveller myself, I practically live on the things.

From dreaming about a trip, planning a trip, writing up a trip and reviewing trips for work, these are the travel resources, online booking sites, search engines and route planners I use to help me get the job done. Booking travel without travel agents has never been easier – even if it doesn’t feel like it at times.

So here’s my list of the best travel websites for 2024. It’s the best time to uncover the best places.

If you book or buy through the links on this page, we may earn a commission at no extra cost to you. However, we only ever recommend things we believe in and use ourselves. We also don’t earn a commission from all of these travel websites. Alas ;-)

The Best Hotel Booking Sites for Special Occasions

To find the best hotels needs a little bit of legwork. If you’re looking for somewhere beautiful to stay with a real travel experience, then try these sites first. If you’re looking for something more practical, jump on down to the next section.

Here are the top travel websites when it comes to boutique hotels:

Design Hotels

Beautiful, stylish and with up to 40% off for members, the chic and sleek Design Hotels website is a firm favourite of mine. Membership is free, quick and easy on the eye.

Best Loved Hotels

Best Loved Hotels gathers together properties from the UK and Ireland that show a real passion for what they do. From countryside manors to city break boltholes, I’ve stayed in several of their properties and have loved each one.

Mr & Mrs Smith

You may be forgiven for thinking this gorgeous collection was all about romance, but beyond finding great places for anniversaries and honeymoons, Mr & Mrs Smith cover great child friendly places too. Not just a website for inspiration, you can book directly on the site.

Small Luxury Hotels

The name says it all. Small Luxury Hotels   collect together independently minded hotels on their website and promise – and deliver – an authentic travel experience.

Leading Hotels of the World

Another website that wears its heart on its sleeve, Leading Hotels of the World gather together more than 375 luxury properties (including resorts) around the world.

MyBoutiqueHotel.com

With a great eye for design, MyBoutiqueHotel.com , as the name suggests, sources boutique hotels from around the world available for direct booking. Properties are combined into an easy on the eye collection, with curated lists for main cities plus the ability to create your own shortlists as you narrow down your choice. Membership is free and the themed lists save hours of research. You’ll find budget and luxury boutique hotel choices and can drill down to those suitable for work, for the kids, for romantic getaways and more.

The Best Hotel Booking Sites for the Best Deals and Specifics

These are the best travel websites for 2024 for booking flight and hotel packages together or for searching for accommodation when you have very specific needs. These online travel agencies let you trawl through thousands of places to stay in the blink of an eye. Plus, several offer exceptional hotel deals for your next adventure.

cozycozy.com

Describing itself as a search engine for accommodation, CozyCozy.com is an exciting newcomer on the hotel booking block. It rounds up offers from hotels, rentals, hostels, treehouses and boats into one easy to use platform. You’ll find the giants, like Booking.com and AirBnB and VRBO, as well as smaller accommodation solutions too. By searching with Cozycozy.com, you can save yourself a lot of time. They won’t cover everything. But they come pretty close.

A few more things to note. They guarantee that the price you see is the price you pay. They have a range of filters that go further than the rest (think searching for a hairdryer or washing machine.) And, my favourite. They have an “unusual” tab that opens up possibilities you may never have known existed. Yurt for one anyone?

Lastminute.com

I’ve grown old with Lastminute.com , originally because I fell in love with the name. But over the years, I still find them useful for last minute city break or resort based holidays (vacation packages if you’re from the US.) They’re an online travel agency with easy to navigate interface and lots of last-minute deals!

Expedia is SO big and all-encompassing that it’s sometimes easy to get lost within the website. But that’s also its strength for when your travel plans don’t fit into the travel sites I’ve mentioned above.

TripAdvisor

The great green travel website can really give you an inside look at a hotel. Yes, some of the reviews are fake but even the bad reviews can be helpful. One person’s “bad review” because there was no nightlife is another’s blissful discovery if they want a quiet, relaxing stay.

Plus, you get the benefit of booking through a trusted source with backup. AND the TripAdvisor community is really helpful if you have specific niggly questions about tourist destinations or are looking for great ideas.

Booking.com

Booking.com offers more search filters for hotels than anything else I’ve come across in the travel industry. When the specifics really matter (rather than the sense of atmosphere or design) then I turn to Booking.com It’s a powerful hotel search engine, with guest houses and self-catering options as well.

Top tips for finding the best travel deals

• Look for off peak options whenever you can.
• Don’t just stick to the big booking websites. Check out the smaller, unique travel websites as well.
• Consider flying from regional airports.
• Have a system! Our handy Travel Toolbox © will help with this.

Finding Great Flight Deals

There is, quite simply, an art to finding a good flight. Not just in terms of cost but also in terms of comfort and connection. It really is a useful life skill to be able to skip the travel agent and find what you want yourself.

With that in mind, check out our guide to the  best flight booking hacks for savvy travellers here.  

Then, get acquainted with the following flight search engines, for both domestic and international flights.

Skyscanner is the travel agent boyfriend or girlfriend with special deals you never had. Skyscanner listens, remembers your birthday, cleans your windscreen and empties the bin even when it isn’t its turn.

Well, OK, it doesn’t do any of that but  it DOES make it very, very easy to look for flights. Instead of forcing you to enter the same details in, or tie you to a date, Skyscanner uses filters and choices that simplify the flight-finding process. You can also search by price and switch currencies between dollars, euros, sterling and more. For both domestic and international travel.

If you have any flexibility in your planning, Skyscanner can let you search through the whole month for the best fare, slide filters for time of day, number of connections, just about anything. The only weak spot is searching for flights with infants, where the system is a little glitchy. Other than that, it’s one of the best airfare sites.

Don’t be put off by the watery name. Kayak is a meta search engine that crawls the web for flights and lets you sift through the results with ease. If you’re committed to finding the cheapest flights, then make sure you check everywhere you can.

Google Flights

Fellow travel professionals swear by Google Flights, although it’s never quite become one of my favourites. The strength of using Google’s software is that it responds quickly to real time changes. Perfect if your flight has just been cancelled because of weather or some other external event and you need to find your way home quickly.

You can even use Siri. “Hey google, give me search results for flights to New York!”

Travel experiences await.

The Best Travel Websites for Driving Holidays

You’re in road trip heaven here. We love road trips and have everything for them. Check out these great resources for planning a road trip.

Your Road Trip Toolkit

• The road trip essentials you need to know about
• The Ultimate Road Trip Planner  with printables and handbook
• 101 fun road trip questions for your next drive
• I nspiring road trip quotes for your instagram caption ideas.

AA Route Planner

This is another travel website that I love for its simplicity. Want to know how to get from A to B? Enter it in the AA Route Planner. It shows you a map and clear journey times in a split second. You can just leave it at that or add in stop off points and adjust for traffic and so on. The only problem is that it only covers driving in Europe.

MapQuest offers fantastic coverage of the United States and is free and easy to use to help plot our road trips.

Google Maps

Google Maps , on the other hand, cover the world. But it’s slightly more fiddly to use. It’s a lifesaver while actually on the road but it’s also useful in planning.

You can save destinations, plot itineraries and tweak public maps for your own trips. And – did you know that you can download maps and directions offline? Indeed, you can. It’s not only an online travel site.

Car Rental Travel Resources

I’ve driven cars all around the world and used all kinds of car rental companies and rental cars. Sometimes needs must but these days, wherever possible, I book through a reputable, international company. Then I look for car rental deals.

Hertz is one of my favourites. It’s so widespread and well-organised. Plus, as an inside tip, if you sign up to their Gold members programme (for free) you can quickly get lots of benefits.

However, for more of a search comparison site, I use Holiday Autos and then open RentalCars.Com in a new tab.

• Don’t forget to download your free copy of our car rental checklist here.

Healthy Tray of Treats Room Service at One Aldwych, Covent Garden

The Best Travel Resources for Health

Centers for disease control and prevention.

Clearly, you should consult your own doctor before you travel. But, the CDC Travel Website is the one my medical friends recommend. So, don’t rely on it entirely. You do need an appointment with a real person. But it’s helpful to get an idea of what vaccinations and medication you are likely to need for certain countries before you decide to book. This applies all the more if your situation has changed due to a recent illness or pregnancy.

The Best Travel Websites for Saving Money

Money saving expert.

Martin Lewis’ Money Saving Expert website firmly focuses its attention on a UK audience. It provides regularly updated and researched guides on essentials from currency exchange to travel insurance and finding cheap flights.

They also crunch the numbers with credit cards, publishing spreadsheets and tables to help you navigate the world of credit card rewards and the best way to save money.

Travel Insurance

I’d always recommend checking out the guide above before you book. But one of my favourite places to go for travel insurance is Heymondo.

Roaming Costs: Airalo

Unless you have roaming fees included in your usual phone package, remember to switch off mobile data when you travel.

Instead, embrace the brilliance of an eSIM. That means, you switch SIM cards without having to physically pop the plastic cover out of your phone using the back of an earring, hoping you don’t lose it before you head home again.

I’ve tested Airalo all across the world, including North America, Europe and the Middle East. It’s fantastic. So quick. So much money saved.

Train Travel Resources

Db rail planner for train travel in europe.

I love the DB site. It covers almost all of Europe and has an English version online travel website that is so easy to use.

National Rail Journey Planner

National Rail itself may be long gone but as a travel website, the National Rail Journey Planner is the best I’ve found to negotiate the different rail networks of the UK.

Eurail (Formerly InterRail)

Forget the sweaty backpacker image. The Eurail network includes First Class rail travel through glossy transport hubs. You can buy a range of rail passes or simply use their maps, itineraries and suggestions to help you plan your rail trip through Europe.

Heathrow Express

This remains the fastest way to reach the city centre of London from London’s Heathrow Airport, as well as Paddington Station, the gateway to the west, southwest and Wales. Using the Heathrow Express website in advance, you can book tickets for as little as  £5.50. Plus, children 15 and under travel for free.

The Elizabeth Line in London

A sneaky little bit of inside info. To save money on the Heathrow Express, take the slightly slower “normal” train from Paddington to Heathrow instead. Costs a fraction of the price and is generally more comfortable.

If you’re looking to travel through Japan, then you can’t miss their high speed shinkansen trains. They’re part of what Japan is famous for. Buy your Japan Rail pass before you go to get the best deals as a tourist.

The Best Travel Websites for Honeymoons and Anniversaries

While you can build your own honeymoon through the travel resources above, niche travel website 101 Honeymoons takes the hard work out of the equation for you. It filters honeymoons by month, interest and family situation, with trusted input from some of the top travel writers in the trade.

My Favourite Cruise Travel Resources

Everyone has different tastes. I prefer smaller cruises with plenty of cultural and adventurous options and excursions. Look for cruise lines which aim to introduce people to the destination and respect local customs rather than just keep people on the ship.

I would highly recommend Avalon Waterways for cruises in Europe and beyond and Uncruise Adventures for small ship cruising in Alaska.

In 2022, I took my first giant cruise with Princess Cruises – and you can read what that was like here.

The Best Tour Companies

It took me years to believe it but sometimes joining a tour, just for half a day, is a great way of connecting with locals and learning new skills.

These days, it’s easier than ever to find just the tour you need as one of the latest trends has become a permanent fixture. In popular destinations, it’s also useful to use these sites to skip the queues and buy your tickets in advance.

You can search for recommendations on travel blogs (ahem) or head straight to the big search sites.

I’ve tested both of these across the world and would highly recommend them:

• Get Your Guide has great cancellation policies and an easy booking process.
• Viator has a huge collection of local guides, transfers from the airport, cooking classes and more.

The Best UK Travel Websites

Self catered cottages.

For ease of use, the app that comes with Sykes Cottages makes it easy to plan a trip away in snippets of down time in a busy life. Quality Cottages sweeps some gorgeous luxury cottages into view in Wales.

Glampingly remains my favourite site for finding quirky yet comfortable glamping spots in Europe. Want to know why? Check out this collection of the best treehouse holidays in the UK.

With a mix of glamping and alternative places to sleep, C anopy and Stars fills in the gaps.

A special, self-catered foodie twist

To add a sense of luxe to your self-catered holiday, order in a gourmet meal from One Fine Dine. This private jet catering company now packages up incredible meals with full instructions on how to finish them off and plate them up. Adds a lovely sense of occasion to a self-catered trip away.

In Conclusion

And one last note. Are you American and wondering why I’m not talking about dream vacation packages? I am, we just call them holidays in the UK. And car rentals are hire cars. And travel guides are, well, travel guides. I guess some things stay the same after all ;-)

Did you enjoy this collection of the best travel websites and travel resources for 2024? Bookmark this list of travel websites on Pinterest for later.

For more travel tips, check out our travel resources on how to plan your next trip here.

Our Favourite Travel Resources for 2024

• Download your FREE pre-trip checklist
• Download your copy of the Ultimate Travel Packing Checklist

Some of the best travel resources can be those you create yourself. Here are some creative travel journal ideas to get you started. Future you will be grateful!

• Color Palettes
• Superhero Fonts
• Gaming Fonts
• Brand Fonts
• Fonts from Movies
• Similar Fonts
• What’s That Font
• Photoshop Resources
• Slide Templates
• Fast Food Logos
• Superhero logos
• Tech company logos
• Shoe Brand Logos
• Motorcycle Logos
• Grocery Store Logos
• Pharmaceutical Logos
• Beer Brand Ads
• Car Brand Ads
• Fashion Brand Ads
• Fast Food Brand Ads
• Shoe Brand Ads
• Tech Company Ads
• Motion graphics
• Infographics
• Design Roles
• Tools and apps
• CSS & HTML
• Program interfaces
• Drawing tutorials

How to Add Fonts to AutoCAD:

Fun Color Palettes for Dynamic Designs

The UCB Logo History, Colors, Font,

How to Add Fonts to Adobe

Design Your Way is a brand owned by SBC Design Net SRL Str. Caminului 30, Bl D3, Sc A Bucharest, Romania Registration number RO32743054 But you’ll also find us on Blvd. Ion Mihalache 15-17 at Mindspace Victoriei

[email protected]

The 29 Best Tourism Website Design Examples to Inspire Travel

• BY Bogdan Sandu
• 12 January 2024

Imagine your screen as a portal—the gateway where wanderlust meets the digital realm. It’s here that the alchemy of best tourism website design examples transforms browsers into travelers.

In the tapestry of the virtual universe, every pixel, every swipe matters. As a weaver of this digital fabric, I understand the essence of crafting sites that don’t just inform but enthrall.

This article is your compass to the peaks of creativity in tourism web design. You’re not just looking for aesthetics; you want that perfect blend of user engagement , integrated online booking systems , and visual storytelling that turns lookers into bookers.

By journey’s end, you’ll unravel the tapestry of top-tier travel site features—a map to destination website best practices that magnetize and resonate.

Dive deep into the immersive canyons of tour operator web design , scale the heights of responsive travel website design ; your quest for inspiration starts now, unearthing gems from award-winning travel websites to interactive travel site examples .

Welcome to a curated showcase, a spectrum where effective travel website features shine the brightest.

Best Tourism Websites To Check Out

Tripadvisor.

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60 Best travel websites for researching & planning a trip

Researching and planning a holiday is like decorating a room. It’s all about the preparation. (Yes, you can have a great spontaneous holiday, but there’s a lot of luck involved in that…).

In the good old days, before the internet, we relied on travel agents, but in today’s digital world, a wealth of online websites and apps are on-hand to help.

But too many. The choice is overwhelming and the quality and trustworthiness variable.

So which ones are the best? Which ones should you use and for what purpose?

Planning a holiday – even before you book it – involves several steps. We’ve broken down this process and recommended the best tools to use at each stage, to make your research and planning process as simple, painless, fast –and enjoyable – as possible.

Where to go & what to do

1.1 ideas & inspiration.

Discover new places you never thought of going to, wonderful things to see & do on your travels. Add them to your travel bucket list.

Bucket List Travels

Concept: This specialist travel inspiration site works with an impressive list of leading travel writers around the world to recommend the world’s greatest travel experiences. It also offers destination guides, simple itineraries that link the top attractions together, and recommends the best places to stay while you’re there. You can search and filter through the recommendations e.g. to find recommendations by price, or that are suitable for kids. You can also save your ‘finds’ to your travel bucket list.

Pros: the search and filtering is unique amongst travel inspiration sites, and it allows you to sort through the thousands of expert recommendations to find what you want quickly – a huge time saver. The destination guides have curated, not comprehensive recommendations, so they’re effectively handing you a list of great recommendations for when you visit a new destination, i.e. the ‘bucket list’ experiences not-to-be-missed. The adding to favourites is also unique – great for ‘saving for later’ those brilliant experiences or places to stay you come across.

Cons: coverage is limited to only 100 or so destinations, which mainly centres on the UK and western Europe. Non-Europe content is limited (but being added in the near future).

When to use: Use it before any other site to decide on where to go or what to do next, and to get an outline list/itinerary of what you want to do there. Then supplement that with tours & activities from other inspiration sites listed here, especially the ones with the local authentic experiences.

Website : https://www.bucketlisttravels.com/

Concept: Instagram is a social media platform that allows users to share photos and videos with their followers. It’s popular among individuals, influencers, and businesses for promoting their personal brands or products.

Pros: Insta is a great source of travel inspiration, as it allows you to discover new destinations, attractions, and experiences through visually appealing and engaging content. You can follow travel influencers and bloggers for tips and recommendations, discover lesser-known destinations and experiences, find out about local events and festivals, and see how others experience a particular destination, which can provide ideas for your own itinerary.

When to use it: Day-to-day inspiration and idea generation for your next trip. Bookmark your favourites, or save your ideas to your travel bucket list for the next time you do want to go somewhere special.

Website : https://www.instagram.com/

Concept: Pinterest is a social media platform that allows users to discover, collect and share images and videos on virtual pinboards. Users can create boards on any topic and save Pins from other users or external websites, as well as search for inspiration and ideas. The platform has over 400 million active users worldwide.

Pros: Like Instagram, it’s a great visual travel inspiration tool, for discovering what to do in the world and specific destinations.

When to use it: For visual searches of potential destinations, and saving ideas (pins) for future trips.

Website : https://www.pinterest.com

Travel & Leisure

This high-end, luxury travel magazine covers a range of topics including hotels and resorts, airlines, cruises, food and drink, and various travel destinations around the world. Being a magazine, it focuses on the new and topical, so it’s a showcase of the latest and greatest in travel if novelty is your thing.

Pros: It’s top-quality content and genuine expertise from leading journalists and travel writers, with selective, curated recommendations. They have tonnes of round-ups of the ‘world’s best’ too.

Cons: Recommendations can be a bit too curated, missing lots of smaller experiences, and are often outside of the budget of most travellers. It’s primarily a magazine with an online afterthought, so recommendations tend to get buried in long pages of text. The site search turns up articles/posts that you then have to read further, rather than specific recommendations, and you can’t filter anything which is the big time saver.

When to use it: Sign up for their social feeds and newsletters, which often feature great round-ups like: “Best place to…”. Great for day-to-day inspiration and idea generation for your next trip. Bookmark your favourites, or save your ideas to your travel bucket list for the next time you do want to go somewhere special.

Honourable mentions: other great magazines for this include Conde Nast Traveller (featured later) and Wanderlust .

Website : https://www.travelandleisure.com/

Travel blogs

Concept: Travel blogs (too many to mention, but pretty much all the same in format) feature personal experiences, advice, and recommendations, usually written by an individual traveller or group of travellers who share their travel stories, photos, and tips with their audience.

Pros: You can’t beat personal experience when it comes to travel recommendations, and often these experienced author-travellers offer good insights and tips. They’re also usually an interesting, engaging read.

Cons: for planning a trip, blogs are hit and miss. They are written from the perspective of the blogger i.e. where they have just been or what they have just done, so it’s pot luck if that coincides with where you want to go or do next. They are also flat, text articles – you can’t search or filter their recommendations.

When to use it: Follow the ones you like if you enjoy reading such things. Once you have your list itinerary roughly planned out, they’re worth a quick scan for additional tips and insights (if you can find something relevant).

1.2 Top attractions, activities, tours & events

If you’re ready to start planning your trip, and nothing on your travel bucket list fits the bill, take a look at one of these sites to decide:

Concept: See listing above.

When to use: Head to their search results that shows all 100+ destination they cover, then use the filters to select a destination based on cost (cheap v expensive), or theme  (e.g. Science & Nature, Art, History & Culture) etc. You can also handily filter the list according to the best month of the year to visit.

FlightsFrom

Concept: this handy website lists all of the destinations you can fly to from every airport, on what days and with what airline.

When to use it: great for identifying where you can fly to from your local airport, and planning multi-destination trips.

Website : https://www.flightsfrom.com/

Google Flights

Google’s flight aggregator and comparison service consolidates flight schedules from all of the world’s commercial airlines in one place. By entering your dates and departure/arrival airports, you can quickly see who flies there, on what dates and at what times, and the price of the fare. Prices and availability are updated in real-time, and you can sign up for price alerts.

How to use it: The ‘Explore’ function allows you to specify a departure airport and see the cheapest flights to any destination you can fly to from that airport, for certain dates and trip durations – so great if you don’t have a fixed destination in mind. You can also handily add more than one departure airport if you have more than one departure option. (NB FlightsFrom shows you all available flights; Google Flights shows you available flights and their prices). NB Skyscanner has a similar ‘Explore everywhere’ feature, however, it is only available on the app and you can only enter one departure destination).

Website : https://www.google.com/travel/flights

This travel inspiration website provides a wealth of travel content, including destination guides, hotel and restaurant recommendations.

Pros: there’s loads of decent quality content, and their network of experts worldwide have good credentials and specialise in the destinations they write about.

Cons: The recommendations feature in text-heavy pages, making it hard to use for planning. You can’t filter, or save your favourites, and if you site search, you then have to wade through lots and lots of article posts. The content can also be quite random – as if it’s what someone felt like writing at the time, rather than being structured.

When to use it: Once you have your main list drawn up from the other sites listed here, it’s worth a quick scan for additional tips and insights.

Website : https://www.tripsavvy.com/

This global deals site specialises in providing exclusive offers and one-of-a-kind experiences to its 30 million members worldwide (membership is free). They partner with over 5,000 travel suppliers to source cut-price inventory.

When to use it: Sign up for their newsletter, then sit back and let the deals roll in. If you’re price-conscious, or just love a deal, then use their offers to decide on where to go and what to do next. Works best if you’re flexible on dates – most deals will be for when demand is lower i.e. in winter and/or outside of school holidays.

Website : https://www.travelzoo.com

1.3 What to do when you get there: attractions

Now you’ve decided on a destination, what should you do there? What are the top attractions, the must-see-and-dos, and the ‘bucket list experiences not to be missed?

How to use it: Navigate to the destination guide webpage. Our expert writes not only curates the top travel experiences – attractions, activities, tours & events – for you, but also further splits them as either ‘bucket list’ i.e. the not-to-be-missed, or ‘other’ experiences – nice to know about, but only for if you have time/interest.

Also, be sure to scroll through the destination page photo gallery for a pictorial summary.

Google Travel

Concept: Google’s travel planning platform offers a range of tools to help users plan their trips. It includes Google Flights (see later), a hotel aggregator and holiday rentals

For deciding what to do when you go somewhere, type your destination into the search, then click on the ‘Things to do’ side icon for full listings. It tries to list in order of priority/popularity, which mostly works, though it is an auto-generated list. The written descriptions come from Wikipedia, so it lacks that human expertise and it all feels a bit soulless (to me anyway). The interface however is easy to use, and you can add favourites to a trip list.

How to use it: After you’ve been to Bucket List Travels for the curated, expert list, if you feel you need more in your itinerary, and/or you’re worried we may have missed something, then use Google Travel to check the full comprehensive listings and see if there is anything else you want to do.

Website : https://www.google.com/travel/

Lonely Planet

Concept: The original ‘guidebook’ company, they have destination guides for pretty much every place on the planet. Their expert writers, who must specialise in the destination, provide comprehensive listings and recommendations for sightseeing, accommodation and food & drink, plus very detailed logistical and practical information.

How to use it: They’re comprehensive, not curated. They include a lot of minor attractions that the majority of travellers would not want to bother with, and there’s not a lot of imagery, just text. I use them as a cross-check once I have outlined what you want to do. It’s too detailed/comprehensive for researching and planning – unless you’ve got days to spare. Handy to take the book with you, though, for the in-depth local tips when you’re there.

Honourable mentions: all of the guidebooks are broadly similar. Also try Rough Guides , Fodor’s , Frommers’ , Rick Steves (Europe only) and DK Eyewitness .

Website : https://www.lonelyplanet.com/

Tourism Associations

Concept: A local government body, tasked with promoting tourism to the destination, that will provide comprehensive information, advice and recommendations for visitors to both attract and facilitate their visit. Being the local specialist, they should know better than anyone what to see & do, and they often include many smaller, high quality attractions and tours that others will miss. However, the quality of websites is highly variable (best in the most developed, richer nations as you’d expect), and they have to be impartial so there is no curation and little opinion.

How to use it: A great resource when it’s done well. If you’re going to a developed nation, I would say they are a must-visit. Use them to start drafting up your list.

Concept: A video-sharing website where users can upload, share, and view videos on a variety of topics. It attracts billions of monthly active users. There’s a digital tonne of travel content on there, covering every aspect – from destination recommendations to videos on how to book flights.

When to use it: if you’re a visual person, YouTube is a great resource for travel inspiration. It’s jammed packed these days with ‘What to see in X’, with video and image slideshows showing you the top sights. It tends to be top sights only, but a good place to start drawing up your shortlist. It’s also great for travel advice and tips.

Website : https://youtube.com

1.4 What to do when you get there: local experiences

‘Authentic’ experiences enable you to experience the real destination, to experience its culture, to meet its people, and to live like a local. Indeed, many travellers prefer them to crowd-thronged, tourist-spoiled ‘big ticket’ attractions. Here are some resources I use to discover them in my chosen destination:

Air BnB experiences

Concept: This service allows individuals and small businesses to offer unique activities and tours to travellers in over 1,000 cities around the world. Experiences can range from food tours to pottery classes to wildlife safaris, and are designed and led by locals who have expertise in their field.

Pros: Coverage is extensive, and the experiences can be a more immersive and authentic way for travellers to connect with the local culture and community.

Cons: Some of the experiences listed I feel are more for locals than tourists, and it’s tours/classes, so not really attractions you visit like museums.

When to use it: If you’re a first-time visitor wanting to tick off the main attractions, use a site like Bucket List Travels first to find those out and make a preliminary list, then complement what they give you with these experiences to add some local flavour and insight to your itinerary.

Website : https://www.airbnb.com/experiences

Atlas Obscura

An online travel guide that features unique, offbeat and even bizarre travel experiences – be it unknown/obscure destinations or little-known experiences within well-known destinations. It also offers tours and experiences to some of the destinations featured on the website.

Pros: Once again, this is a site for those seeking off-the-beaten-track, authentic and unusual experiences.

Cons: It’s very niche, aimed at the truly intrepid traveller. If you’re a mainstream tourist, wanting to tick off the main sites, this is not the site for you.

When to use it: If you want to avoid the big tourist sites and experience something unique and different in a destination. If you’re a first-time visitor wanting to tick off the main attractions, use a site like Bucket List Travels first to find those out and make a preliminary list, then complement what they give you with the Atlas Obscura experiences to add some local flavour and insight to your itinerary.

Website : https://www.atlasobscura.com/

Spotted by Locals

Concept: A travel website/blog that provides insider city tips from locals. Each city ‘guide’ is curated by a team of handpicked city residents, featuring their favourite local spots for food, drinks, culture, and entertainment.

Pros: it’s a great source for finding those authentic local experiences, away from the tourist hoards.

Cons: Recommendations/articles are quite random in subject – and you have to scroll through pages and pages of blog posts. You can’t search or filter by interest for example. Coverage is also limited to only 80 cities.

When to use it: They also don’t cover the big-ticket attractions first-time visitors will want to see, so use this for filling gaps in your itinerary or for second visits once the big ones have been ticked off.

Website : https://www.spottedbylocals.com/

1.5 What to do when you get there: tickets & tours

Get Your Guide

Offers a very similar proposition to Viator (see below). GyG though is Europe-based, so it has much stronger tour options in Europe than the US-based Viator, which conversely has a better US inventory.

Website : https://www.getyourguide.com/

Concept: An online tour ‘aggregator’ combines and lists multi-day organised tours, both small and large group, from all the leading tour operator brands like Intrepid , G Adventures and Exodus. They are to guided tours what Booking.com is to hotels. Search is by destination, so you need to know where you want to go first.

Pros: Listings are comprehensive and up to date, giving you a window on all of the options available that you can search and filter to your specific need.

Cons: Always beware the pricing on aggregators. Operators have learned to use low pricing to get you to click through to them, then load that up with expensive extras and upgrades once you are on their site (or they lie about the price in the first place).

When to use: If you want to go on a guided tour, this is a great place to start. It will tell you who the best tour operators are, what are your tour options, and the prices.

Website : https://www.tourradar.com/

Concept: A ‘tour aggregator’ offers a wide range of tours and experiences in destinations worldwide, through local third-party tour operators. (Think of them as the Booking.com or Expedia of tours). Tours can be anything from 1-hour walking tours to 10-day organised tours. A US-based company (owned by TripAdvisor), it’s much more comprehensive in the US than in Europe.

Pros: They partner with the best local tour operators, so the tour quality is good, and you have someone to complain to if things go awry. The site search allows you to sort through the extensive catalogue quickly.

When to use it: Work out where you want to go, and get a feel for the top attractions, somewhere else, then come to Viator to book tickets and tours.

Website : https://www.viator.com/

1.6 Draft an outline itinerary

Now you know what you want to see & do in your destination, work out a rough day-by-day itinerary to ensure you get to do everything you want to do, with minimal travelling around.

Concept: see listing above.

How to use it: For most destination guides (where it makes sense to do so), our writers have set out simple itineraries of what to do and where to go on each day of a trip. For cities, they are usually 3- and 5-day itineraries (the 5-day version has the same first 3 days, then two additional days on top). They link all of the top attractions together in the most logistically convenient way, minimising travel, and including recommendations for lunch and dinner while you’re there.

Rick Steves Europe

Rick Steves is a travel guidebook author and television personality who specialises in European travel. His guidebooks offer practical advice and recommendations for budget travel, including tips on accommodations, dining, and sightseeing. His approach emphasises cultural immersion and connecting with locals, and his guides often include suggested walking tours and off-the-beaten-path destinations.

Pros: Rick’s guidebooks offer much more in-depth expertise than the others for Europe, with high-quality, well-researched recommendations based on experts with years of experience. The website has great travel forums for asking fellow travellers questions.

How to use it: It’s not a site for researching where to go and what to do. It’s better once you know where you want to go, and really want to drill into the fine detail. However, like Bucket List Travels , the site does have helpful itineraries that set out where to go and what to do day-to-day.

Website : https://www.ricksteves.com/

1.7 Specialist travel

Cruise Critic

The world’s leading online cruise review website and community provides comprehensive reviews, ratings and forums to help you assess cruise vacations. It’s the TripAdvisor of cruises (and not surprisingly, it’s owned by them), so just like with TripAdvisor, don’t believe everything you read.

When to use: We would personally recommend finding recommendations elsewhere e.g. from cruise travel journalists writing for newspapers, magazines or even Bucket List Travels. Then come to this site to check out the reviews of your shortlist.

Website : https://www.cruisecritic.co.uk/

Euan’s Guide

Set up by wheelchair user Euan MacDonald MBE, this disabled access review website is the go-to tool for many disabled people wanting to travel in the UK and beyond. It shares accessibility information for venues and the experiences/reviews of other disabled users.

Pros: Helps to solve some of the challenges disabled people face, and gives them the confidence to travel.

Cons: the coverage is mainly UK and Europe, but thankfully is widening to the rest of the world at a pace.

Website : https://www.euansguide.com

We Love 2 Ski

This excellent online resource provides skiers and snowboarders with up-to-date and comprehensive information on ski resorts, conditions, accommodation, equipment, and more. The website features detailed reviews, insider tips, and expert advice on everything related to skiing, as well as an active forum for the ski community to share their experiences and knowledge.

It’s managed by 3 ski experts, with a wealth of expertise between them and who really know their stuff and take pride in keeping the information up-to-date. It’s one of those more genuine sites that care about their advice and is not trying to constantly do the hard sell.

When to use: if you want to go skiing, start here. If you’ve already found somewhere to go or stay, be sure to check what they say about it here before you go.

Website : https://welove2ski.com/

Getting there & around

2.1 flights.

Concept: a flight deal finder service that sends you price and deal alerts on flights. You enter your preferred departure airport and they send you notifications of great deals, and price movements. Tickets are discounted 40-90%, for flights 2-6 months out in Economy, Business and First classes.

How to use it: If you’ve got flexible travel dates, or have a bucket list destination in mind. Sign up and wait for a deal.

Website : https://www.going.com/

Google’s Flights is a flight aggregator that allows you to find and compare flights. It enables you to find the airlines that fly between your destinations, and available flight times.

Prices and availability are updated in real-time, and you can sign up for price alerts. The pricing can sometimes be inaccurate, however, and when you click through, it’s usually for a basic fare without any luggage.

When to use it: Start your flight search here. You may have to add in the extras, then compare prices, or you may not get the cheapest option.

Honourable mentions: Skyscanner and Kayak offer similar services. In my experience, they pretty much have the same inventory. It really comes down to which interface you prefer.

Hopper is one of the US’s most successful travel apps, selling over $4.5B of travel each year. It helps you find the best deals on flights, hotels, home rentals, and car hire by analysing trillions of data points to predict when prices will rise or fall. When you set your dates, you see a helpful calendar showing when prices are highest and lowest, and you can sign up for price alerts.

Their second big USP is their ‘price freeze’ option, where you pay a small fee (5%-15% of the price) to freeze the price for a limited duration (options range up to 3 weeks). If the price goes up, you pay no more; if it goes down, you pay the lower price (like insurance). They also offer Flight Disruption and Cancel for Any Reason Guarantees.

Pros: Simple to use, the most accurate predictor of prices, really helps you get the best deal (if your dates are flexible). The insurance options have been a godsend to many in the recent years of travel disruption and inflating prices. Unlike other flight aggregators like Kayak or Skyscanner they show the different airline fare options within the app, so you don’t get caught by the artificially low basic fare enticing you to click through (see Skyscanner summary).

Cons: None that we can see! It really is an excellent service.

When to use it: Once you know where you want to go, come to the site to get the best deal on flights, car hire and accommodation. Simple as that.

It works best if you’re dates are flexible, so you can pick the cheapest travel dates, and/or if you have time before you book – take out the freeze option and you can be assured that the price will only come down, or sign up for the price alert.

Website : https://hopper.com/

Concept: This flight aggregator, owned by Chinese-backed Trip.com and based in Edinburgh, does the same thing as Google Flights. . It enables you to find the airlines that fly between your destinations, and available flight times.

Prices and availability are updated in real-time, and you can sign up for price alerts.

When to use it: I’ve not found much difference in pricing to Google Flights, though I much prefer Skyscanner’s user interface. It really comes down to personal choice.

Honourable mentions: US-based Kayak , originating in the US, offers a similar service to Skyscanner.

Website : https://www.skyscanner.net/

The Points Guy

If you’re someone that loves to save on travel using reward points, check out this advisory site by Brian Kelly. As he puts it, it’s ‘your go-to source for all things travel, points, miles, credit cards and more’. His advice covers both where best to earn points, and how best to spend them. There’s both a US and a UK website , with custom advice based on where you reside.

He gives up-to-date advice and tips in this ever-changing, evolving space that cuts through all of the confusion, and helps you find the best deals in the market, and explains how to take advantage of them.

How to use it: Visit here first if you’ve got points to burn, or will have and want to know the best scheme to sign up for.

Website : https://thepointsguy.com/

2.2 Car hire & taxis

Rentalcars.com

A global car rental booking platform that provides customers with access to over 60,000 rental locations in more than 160 countries worldwide. The site enables you to compare prices and features from a wide range of rental companies. Customers can also benefit from 24/7 support and free cancellation on most bookings.

I’ve regularly rented cars via them, and never found a cheaper deal. The customer service and support are also very good. There’s not really a reason to start looking anywhere else.

Website : https://www.rentalcars.com/

It doesn’t really need any introduction… but just for completeness. Founded in 2009, Uber is a ride-hailing service that connects riders with drivers in most major cities around the world. Through the app, you can request and pay for rides, track your driver’s location, and rate the experience.

Uber’s meteoric rise to a global brand can be attributed to solving several customer issues with then-taxi firms: they would find you a ride tell you how long it would take to arrive, how much the fare would be upfront, and sort payment automatically through your account, thus avoiding the need to have enough cash on you.

Other leading ride-sharing apps include Lyft (US and Canada) and Cabify (Spain & Latin America).

2.3 Rail, Bus & Ferry

Concept: Omio is a comprehensive travel search and booking platform that helps users find and book the best deals on trains, buses, and flights across Europe. The website offers a user-friendly interface, with real-time price comparisons and flexible search options to suit individual needs and preferences.

When to use: It’s a great tool for planning and booking multi-modal trips.

Website : https://www.omio.co.uk/

Rail Europe

Concept: Rail Europe is a one-stop-shop for planning and booking train travel in 33 European countries. The website offers a wide range of tickets, passes, and packages for different destinations and budgets, as well as information on train schedules, routes, and stations. Note, they don’t cover local trams and metros, it’s intercity trains only (that includes Eurostar). Enter the destinations you want to go to and they’ll recommend the best value ticket/pass.

For multiple trips, you’ll likely be recommended a Eurail pass. This brilliant invention allows you to travel on over 30 European railway operators and some ferries too. Kids under 11 travel free with an adult.

Website : https://www.raileurope.com/

2.4 Route planning

Google Maps

Who hasn’t used google Maps? And for good reason. Its coverage is comprehensive, it’s simple to use, and it’s is invaluable when you’re trying to figure out how to get from A to B in an unfamiliar place. It shows travel times and distances in multiple transport modes: on foot, bike, by available public transport and by car.

How to use it: use it to help plan upfront your transportation from point to point in your itinerary.

Website : https://www.google.com/maps

Hands down the best service for planning and booking journeys within and between countries. It combines and compares transport options from over 5,000 transportation providers across 160 countries, then recommends the cheapest, fastest, and most convenient routes for different modes of transportation including flights, trains, buses, and car rentals. The website also provides comprehensive travel information. It will quote prices, distances, times, mileage, route numbers, and which companies to book.

Their slogan is “Discover how to get anywhere by plane, train, bus, ferry & car – and it does exactly what is says on the tin.

Website : https://www.rome2rio.com/

Where to stay

3.1 'best' hotels - curated selections.

Whatever you go, there are always thousands of hotel options. These sites do the research work for you and use experts to curate a list of the best, based on location, quality and quality.

How to use it: For all the destinations we cover, we provide you with a curated list of the best hotels – for all budgets, from the mainstream to the unusual.

The selections are made by our writers, who must not only be leading travel journalists, but also specialise in that destination (either living there or visiting frequently). The writers have at least inspected and usually stayed in the properties they recommend.

Conde Nast Traveller

Similar to Travel & Leisure above, this high-end, luxury global travel magazine covers a range of topics including hotels and resorts, airlines, cruises, food and drink, and various travel destinations around the world.

When to use it: They do great round-ups of the ‘best’ hotels to stay in a destination – but obviously at the top end. If you’re not that price sensitive, start with their shortlist.

Honourable mention: Travel & Leisure, their great rival, also does destination hotel round-ups.

Website : https://www.cntraveller.com/

In my view, it’s the best ‘guidebook’ website for researching and planning a trip online – once you know where you want to go. They simply and helpfully list out a reasonably long short list of things to see & do and places to stay, and rate them each from 1-3, depending on how good they are.

However, like all the guidebooks online, coverage is comprehensive at times, requiring a lot of time and effort to research through it. The website is also swamped with banner ads that are off-putting and annoying.

How to use it: A good place to start your hotel search. They generally do select good options, though it’s more aimed at budget travellers.

Website : https://www.frommers.com/

The Telegraph (Travel)

This long-standing British newspaper does a fine job of curating and rating (out of 10) the best hotels in destinations around the world, for all budgets. The reviews tell you what you want to know – style, location, key amenities – without being overwhelming.

As for Bucket List Travels , selections and reviews are written by top travel writers who have inspected and usually stayed in the property. The number of hotels they recommend is a lot more than Bucket List Travels – and includes ones we certainly wouldn’t include – but it does give you a longer list to start with.

When to use it: if you care about where you stay, and really want one of the best places, this is a great place to start your start for somewhere to stay.

Website : https://www.telegraph.co.uk/travel/

TripAdvisor

The original hotel review site, it has since expanded to become the global platform for reviews (and information) on hotels, restaurants, attractions, and other travel-related businesses. It also offers a variety of travel-related content and resources, including travel guides and forums.

Over the years it has, sadly become increasingly corrupted with fake reviews, but they can’t fake all of them and as long as there are at least several hundred reviews, the score should be reasonably reflective.

When to use it: I personally like to start drawing up a shortlist of places to stay on other sites listed here, then do a quick check of the reviews of each on TripAdvisor. I also filter to see only the negative comments, then look at 1) how recent they are 2) if it is a one-off complaint i.e. someone had a refund request refused and 3) if it is something that can and probably has been fixed e.g. a rude receptionist. Small room sizes, traffic noise from road proximity, and so on – these issues are not easily fixed.

Website : https://www.tripadvisor.com

3.2 Boutique hotel collections

If it’s a boutique hotel you’re after, try one of these specialist sites. They only list high-quality properties that meet their individual criteria.

Design Hotels

As the name suggests, this website offers a curated selection of over 300 independently owned and operated hotels and resorts around the world, each chosen for its unique design and aesthetic. The site emphasizes design and architecture and offers a range of luxury and boutique properties.

Pros: It’s a brilliant resource for finding unique and interesting stays, especially with modern and/or minimalist interiors.

Cons: if you’re not that worried about hotel design, then it doesn’t offer a lot of value other than a list of interesting hotels.

When to use: if you’re interested in design, and prioritise that in your accommodation, then this is a great resource. If it’s not that important, you’re better off elsewhere with a greater selection and better prices.

Website : https://www.designhotels.com/

This boutique hotel booking website offers a carefully curated selection of stylish, unique and independently-run hotels and vacation rentals around the world. They offer in-depth reviews of each property, personalised recommendations, and a friendly, 24/7 booking service.

Pros: The curated selection of unique and stylish properties is exceptional and of a consistently high quality that you can rely on. Each property has been personally inspected by staff. The reviews, from both customers and staff, are honest and in-depth and tell you who it is and isn’t for, rather than pretend everyone’s going to love it.

Cons: There’s a limited number of properties in many destinations, and it is property, not destination, led – meaning is easier to find the place, then decide on the destination rather than the reverse (which may suit).

When to use: if their style of property i.e. unique, high quality, small and independent, is what you like/are looking for, there’s no better resource to use. If they don’t have something in your preferred destination, then look elsewhere, but check first.

Honourable mention: Sawdays offers a similar service, but they’re UK & Europe only.

Website : https://www.i-escape.com/

Mr & Mrs Smith

This first-rate, UK-based hotel booking website curates handpicked, boutique hotels around the world, each personally inspected to meet their high standards of facilities, service and location. The website has in-depth reviews of each property, with insider tips like what are the best rooms to book, without being overwhelming.

There are also exclusive benefits for members like gifts on arrival, or late checkouts, and a 24/7 booking service.

Pros: The standard of hotels is consistently high, so much so that the brand has become a trusted stamp of quality. The booking service and post-sales support is efficient yet very personable, and hotel staff genuinely care about ‘Smith’ customers so you feel very welcome when you arrive.

Cons: They have limited or no options in many destinations. They also can’t match the benefits of the OTA reward schemes like Booking.com .

When to use: The site is great if this is your style of hotel, and you want to be looked after at every step. Limited coverage is only an issue if you are dead set on a destination. If you’re not really that bothered where you go, or at least are open to suggestions, check this excellent site first.

Website : https://www.mrandmrssmith.com/

Secret Escapes

A members-only hotel booking website that offers exclusive deals and discounts on luxury hotels and vacations around the world. The site negotiates special rates with hotels and resorts, available to their members only.

Pros: There some great deals and genuine exclusive discounts to be had, though max discount tends to be 30% (and average of 15%-20%), but still not to be sniffed at. They also do a good job of curation, so you know you’re getting a decent hotel.

Cons: You still need to compare prices to other sites like Booking.com and the hotel’s own website, as there are lots of sneaky tricks and breaking of agreements that going on behind the scenes and you never really know where the best deal is until you check.

When to use: if you know where you want to go, it’s well worth checking in for a deal.

Website : https://www.secretescapes.com/

Small Luxury Hotels of the World

This website has personally visited, verified and vetted every single one of its 520 hotels in more than 90 countries. The criteria for inclusions I small (<50 rooms, non-chain and offering the highest standards of luxury and service.

Pros: it’s an exceptional collection of outstanding hotels, and the brand guarantees a high-quality, luxury stay. Members get 10% off and extra (tiered) benefits like upgrades and late checkouts. Hotels welcome their members with open arms, as they usually spend well, and SMH look after their customers.

Cons: things this good come with a price tag. Many hotels are out of reach of most travellers’ budgets.

When to use: if you’re a discerning, occasionally demanding, traveller, that specifically wants a smaller hotel, this is a great place to start your search. Check other websites though for better prices – even with the 10% off – but if you’re not that price sensitive, it’s nice to book with someone who cares, as opposed to a hotel production line like Booking.com.

Website : https://slh.com/

Tablet Hotels

This New York-based brand, founded in 2000 and well-known across the US, has curated over 3,500 boutique & luxury properties around the world. In 2018, it was purchased by and merged with Michelin.

Similar to Mr & Mrs Smith, they curate a selection based on criteria, offer a full booking service, and exclusive benefits for ‘Tablet Plus’ members like VIP upgrades and free valet parking.

Pros: the curated selection guarantees a measure of quality, and some of the VIP benefits are really nice ones to have and make you feel a bit special.

Cons: You inevitably will pay more than on other sites, and sometimes they overpromise and underdeliver on the VIP experience – much depends on the attitude of the hotel. The criteria for selection is much broader than a Mr & Mrs Smith, so you’re not getting that real consistency of accommodation, and the personal relationship that Smith has with its properties.

When to use: If you want to feel like a VIP and value those benefits over saving a few pennies or cents, then they are worth a look.

Website : https://www.tablethotels.com/

3.3 Home rentals & stays

Launched in 2008 and needing no introduction, this global accommodation powerhouse forever altered the holiday market. Now with more than 300,000 listings in over 190 countries, it has expanded from its original core offering of ‘spare rooms to rent’ to include apartments, treehouses, villas – whatever you can stay in, it’s likely to be on AirBnB.

Pros: the sheer number of options and global coverage means you’re highly likely to find something you want. The site is simple and easy to use, with lots of photographs, user reviews and star ratings.

Cons: The product and website is great, but they don’t really care about customers, and customer service if something goes wrong can be challenging to find.

When to use: whenever you’re looking for something other than a hotel, and/or something more authentic or with a local feel. It’s especially good for families and groups wanting to stay together in one place.

Website : https://www.airbnb.com

Couchsurfing

This global hospitality exchange enables you to stay with a host for free for a few nights – be it sofa or, if you’re lucky, a bed. You simply create a profile, search for hosts, and request to stay with them. Surprisingly, perhaps, it works, and over the years the site has built a loyal following and a strong community of ‘couchsurfers’ who help and support each other, and even organise events around the world.

When to use it: When budget is tight and you just really want somewhere to crash, and/or you’re looking to connect with other travellers and the local community.

Website : https://www.couchsurfing.com/

This upscale holiday home and apartment rental specialist has a large catalogue of privately-owned places to stay, which you can filter by key criteria like price, location, number of bedrooms etc. Each listing is vetted by their team to ensure it meet minimum standards. It’s owned by the Expedia Group.

The quality of homes for rent is exceptional and varied, from lake houses to treehouses, and the search and filtering makes it quick and simple to find something that suits. Customer service is good, much better than AirBnB for example.

Website : https://www.vrbo.com/

Villas of Distinction

Villas of Distinction is a luxury villa rental company that offers an extensive portfolio of properties in over 50 destinations worldwide. They provide personalized service to help clients select the perfect villa for their vacation, and offer a range of amenities such as private pools, chefs, and concierge services to enhance the guest experience.

When to use it: When you’re looking for an independent, self-catering stay in an uber-luxurious villa. It’s top-end, with a price tag to match.

Honourable mention: One Fine Stay offers a similar service.

Website : https://www.villasofdistinction.com/

3.4 Campsites & Hostels

HostelWorld

The hostel specialist is the go-to place for booking budget accommodation in over 170 countries – both dormitory beds and private rooms. The website and mobile app allow you to browse and book from a wide range of hostels, hotels, and guesthouses, with a focus on affordable and social options. There are also offers travel guides, reviews, and a loyalty program for frequent users.

Pros: The UX is really smooth, the inventory (number of options) is much is larger than on the major hotel search engines (OTAs), and it does a much better job of setting out dormitory bed pricing and deal options. There are a number of ‘community’ features that encourage you to connect with fellow travellers.

When to use it: If you’re on a budget or want to meet people when you’re travelling, start here with your accommodation search.

Website : https://www.hostelworld.com/

If you’re looking for something off-grid, preferably unique and unusual – but don’t want to compromise too much on luxury, this website is for you. It’s a directory of for luxury campsites and stays, with various accommodation options ranging from tents to tipis, log cabins to vintage caravans. Coverage is mainly Europe & UK, though they have plans to expand beyond.

Website : https://campaglam.com/

3.5 Price comparison

Concept: This Expedia-owned hotel search engine allows you to compare prices from various booking sites for over 1.8 million hotels in more than 190 countries. You can search & filter to discover hotels matching your criteria, then each hotel listing shows the price of a room on the various OTA sites. The site also offers user reviews, ratings, and filters to help you decide.

For all aggregators, the prices are often inaccurate, and not the cheapest option when you click through. The OTAs (like Expedia, Booking.com) have learned over the years how to manipulate them to ensure their listing comes up first with the cheapest price.

When to use it: It’s a good place to start your hotel search, especially when you have specific requirements such that you can use the on-site filters to narrow down the options quickly. If you discover a hotel you want somewhere else, always come and check the prices here before booking.

Note – it doesn’t always include the hotel direct price (so make sure you check separately), and sometimes the prices are inaccurate when you click through.

Honourable mentions: HotelsCombined , owned by Booking.com and the main rival to Trivago, is known for having better deals as they search lesser-known booking sites (though that can come with risks). Both I suspect of bias, however, in pushing Booking.com and Expedia products. Skyscanner also now offers accommodation price comparison, and they have the advantage of being independent and unbiased of the leading OTAs. Kayak also offers price comparison – but they are owned by Booking.com too. I prefer Trvago above the rest purely because they also helpfully show you show the lowest price depending on the ‘deal’ type i.e. cancellable or non, including breakfast etc. which obviously makes a big difference to the ‘cheapest’ price.

Website : https://www.trivago.com

3.6 Accommodation booking

Booking.com

The world’s largest accommodation online booking service that lists over 28 million hotels (and now rentals, B&Bs and hostels) from around the world. They offer a tiered loyalty program called ‘Genius’ The three levels offer 10%, 15%, and 20% discounts (respectively) on bookings at hundreds of thousands of participating locations. They also include priority customer service help, and free breakfast packages or room upgrades when possible.

Pros: The website is easy to use, with excellent filter options, and once you have created an account, you can book within a few clicks. Their inventory is phenomenal, with most hotels in the world signed up. The loyalty program is accessible and with great benefits.

Cons: The loyalty program only applies for a limited number of participating hotels, so you won’t always get the benefits. Hotel websites often still have a better deal, and some don’t release all of their room types to Booking.com so you can’t see these rooms.

Booking.com may also confusingly say ‘sold out’ when there are rooms available still on the hotel website. So always check the hotel website before booking.

When to use it: Start your accommodation search here, and then once you’ve narrowed down the options with the filters, check other sites and the hotel website for a better deal.

Honourable mention: Agoda is essentially a carbon copy of Booking.com – they are owned by the Bookings Holdings Group. Agoda has it’s roots in Asia, and is based in Singapore, so it has more comprehensive Asian content. If that’s where you’re going, it’s worth using.

Website : https://www.booking.com

Concept: same as for Booking.com, with a similar tiered loyalty program, though at time of writing, the tiered benefits are not lifetime like they are with Booking.com. You need to be a regular customer to benefit from the higher tiers – not the case with Booking.com.

Their famous loyalty program of stay 10 times, earn one free reward night – now the basic tier – requires you to book at least once every 12 months or your reward night expires.

Honourable mention: Expedia is essentially a carbon copy of Hotels.com. They’re owned by the same group, and effectively have the same hotel inventory and pricing. There are slight differences in the reward program – I think Hotels.com’s one is better, hence why they got the nudge.

Website : https://hotels.com

HotelTonight

Owned by AirBnB , this mobile app and website offers last-minute hotel rooms at discounted rates. Inventory ranges from budget to luxury, and you can use the filters to specify your location and preferences. There’s also a ‘Rate Drop’ feature that discounts same-day prices after 3pm.

When to use: if you need a last-minute room, it’s definitely worth checking for a deal. However, in my experience, their deals weren’t especially good compared to other standard booking sites – though the ‘Rate Drop’ does deliver discounts.

Website : https://www.hoteltonight.com/

Food, drink & entertainment

4.1 food & drink.

A food and dining news website that provides reviews, guides, and information on restaurants and food trends in various cities across the world. The site offers articles on topics such as dining culture, chefs, industry news, and more. They also feature videos and podcasts related to food and restaurants. The quality of content and recommendations is excellent, and they’ve regularly won awards to their food & wine journalism.

When to use it: Officially it only spans 23 US cities, and if that’s where you’re headed, it’s a good place to check. However, that’s for detailed coverage. For most cities, however, they have a round-up of ‘the best restaurants in X’, covering all price ranges. Just search for it on their site.

Website : https://eater.com

Foodie blogs

Local foodies blog about anything from food trucks to Michelin-starred restaurants. In any destination, especially cities, the food scene changes so fast that almost any corporate website will not keep up. Local foodies are out testing daily, and take pride in keeping their blogs up to date with the latest and greatest. They also cover the smaller, more niche places that only a local would know about.

There are too many to mention, but search for ‘food blogs in X’ by Googling (or Binging) and see who you can find.

When to use: When you want to discover some insider foodie experiences in a destination, and get some good restaurant tips that are not Michelin-starred.

Concept: Increasingly the go-to resource for vegan and vegetarian dining around the world, run by vegans, as the popularity of the movement continues to gather a welcome pace and momentum. The site is also becoming a thriving community hub, with active forums and listings of fellow vegans in local cities that you can message for tips.

When to use it: to discover the best vegan and vegetarian dining options in your destination, or to get tips/advice from the local community.

Website : https://www.happycow.net/

This stalwart former magazine is still the place to go in the digital era for local listings of ‘what’s on’. It provides comprehensive listings, information and reviews on cultural events, concerts, theatre performances, film screenings, and other entertainment in cities around the world.

When to use it: If you’re wanting to book in some entertainment on your trip, this is the best place to start looking.

Website : https://www.timeout.com/

Yelp is a platform that allows you to search for and review local businesses, including restaurants, bars, shops, and other services in 220 cities in 32 countries . It’s best known for restaurant reviews, however – some of the other business listings can be fairly light. As with all review sites, it suffers from fake reviews,  but the volume is sufficient to give you an overall sense of what’s worth a try.

How to use it: I use it to draft a short list of places to try, then cross-check that with other sources and/or my hotel if I’m staying in one. Concierges will give good restaurant tips, but in my experience, the options they give are limited.

Website : https://www.yelp.com

Before you go

Centre for Disease Control

The Center for Disease Control and Prevention (CDC) is a national public health institute in the United States. The website provides comprehensive information and resources on health and safety topics, including infectious diseases, vaccines, travel health, environmental health, emergency preparedness, and more.

When to use it: before you go to a new destination, stop here to check any disease risks and vaccination requirements (you can search by country from the home page). It also has helpful advice for people with special health conditions , and/or doing specialist activities.

Website : https://www.cdc.gov/

5.2 What to take

This global online store is a specialist in all things travel accessories, with over 200 products covering everything from adapters, to travel pillows and luggage security.

How to use it: have a skim before you go. I always end up seeing/buying things I never even knew I needed!

Website : https://go.travel

Packing List Checklist App

A handy app to create packing checklists – a godsend for people like me who always forget their sunglasses. A plethora of packing list apps, I like and use this one before it’s simple, quick – and free. No upgrades needed.

You manually create your own list(s) – you can create multiple different ones, for different holiday types for example – then select from a list of a fairly comprehensive list of suggested items to start you off. Most of the time that will do it, though you can add your own if needed. When it comes to packing, you can tick things off as and when they’re in the case.

How to use it: Next time you get a few free moments, create a packing list. Add to it as and when things pop into your head. Tick them off when you pack.

Website : https://apps.apple.com/gb/app/packing-list-checklist/id1235121075

5.3 Travel planning

TripIt is another travel organising app that allows you to store all of your travel plans in one place. Users can forward their confirmation emails for flights, hotels, and rental cars to the app, which will then create a master itinerary for their trip. The app also provides real-time flight alerts, directions, and travel recommendations.

Website : https://www.tripit.com/web

• Top Websites
• Travel and Tourism

Top Websites Ranking

Most Visited Travel and Tourism Websites

Last updated : June 1, 2024

* Some websites ranked in the list above may contain adult content, please use caution when visiting unknown sites.

Most Visited Travel and Tourism Websites Ranking Analysis for May 2024

booking.com is ranked number 1 as the most popular website in the Travel and Tourism category in May 2024. The average amount of time that users spend on the website is 00:08:30 minutes, and they see, on average, 8.32 pages per visit. Pages per visit is a popular engagement metric that is calculated by dividing the total number of website views by the total number of visitors. The bounce rate for booking.com is 35.7%, meaning that 35.7% of visitors leave the website after viewing just one page.

tripadvisor.com and airbnb.com are 2nd and 3rd on the list. In terms of user engagement, tripadvisor.com has an average visit duration of 00:02:49 minutes, an average pages per visit of 3.77, and a bounce rate of 60.05%. Similarly, airbnb.com’s average visit duration is 00:07:48 minutes, its average pages per visit is 18.57, and its bounce rate is 32.75%.

expedia.com is a top Travel and Tourism website that ranks in 4th place. On average, visitors remain on-site for 00:06:06 minutes and 36.2% of those visits bounce after viewing just one page. In addition, the average website pages viewed per visit is 7.68.

Number five on our list is agoda.com, a top Travel and Tourism website. Visitors see 5.87 pages per visit and spend 00:06:15 minutes on the website. The bounce rate for agoda.com is 33.31%.

Come again next month for the updated website ranking & traffic analysis of the most visited Travel and Tourism websites!

FAQs About The Top Travel and Tourism Websites

Question: Which is the most visited Travel and Tourism website? Answer: booking.com is the most visited Travel and Tourism website in May 2024.

Question: Which is the 2nd most visited Travel and Tourism website? Answer: tripadvisor.com is the 2nd most visited Travel and Tourism website in May 2024.

Question: What are the top 5 most popular Travel and Tourism websites in the world? Answer: The top 5 most popular Travel and Tourism websites in the world in May 2024 are: 1. booking.com 2. tripadvisor.com 3. airbnb.com 4. expedia.com 5. agoda.com.

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BUSINESS STRATEGIES

14 best travel and tourism websites to inspire your own

• Kylie Goldstein

While the pandemic affected many industries, it irrevocably changed the travel and tourism sector. As the World Economic Forum reports , “In 2020 alone, the [tourism] sector lost $4.5 trillion and 62 million jobs, impacting the living standards and well-being of communities across the globe. Moreover, the halt in international travel gave both leisure and business travelers the chance to consider the impact of their choices on the climate and environment.”

That being said, airline ticket prices are starting to rise again and airports are struggling to keep up with demand. Furthermore, amid current economic and environmental shifts, more travelers are seeking sustainable tourism options—and the industry has begun to adapt.

Whether you’re new to tourism—curating local experiences or renting out your home—or a travel veteran who has weathered the storm of tourism woes, there’s no better time to create a website for your tourism and travel types of businesses - its the perfect service business idea . We’ve compiled a list of some of the best travel websites, plus a few tips on what to include on your own.

Read Also: How to start a business

What is a tourism and travel website?

The tourism and travel industry has become more accessible than ever. The internet has made it easier to research, plan and book trips, all with just a few clicks. You can find everything from flights, hotels, and restaurants to car rentals and local experiences online.

A tourism or travel website serves as an information hub for prospective travelers planning a getaway. Today, people travel for a range of experiences—babymoons, staycations, voluntourism or bleisure—you name it. So, provide as much relevant information as possible to help users plan their trips.

When creating a travel website, entice travelers with blogs or video content that offers insider tips and local secrets. You can discuss practical information like local currency, customs and expectations, or review or rating popular destinations. You can also supply average local prices for travel necessities, offer tips for transportation or even add a Google Map of your favorite spots.

Tip: You can understand how to plan your website , then make your hotel website with Wix, complete with ready-made travel and tourism templates .

Best travel website examples

Let’s explore a range of tourism website examples, all built with Wix:

Inward Travel

Tourism Richmond Hill

Echo Fitness

African Empire Tours

Champlain Tours

Bella Vista

Home Sweet Home

Immanuel Wilderness Lodge

Sea Breeze Panormos

Jon's Carmel Marketing Cooking Class and Food Tour

The Berlin Storyteller

All Inclusive Vacations

Twende Zetu Kilimanjaro

01. Inward Travel

Creator Noå runs Inward Travel to “take the opportunity of lifelong learning, to improve quality of life and performance by consciousness and exercise.” The company curates unique cold water experiences, sweat-dripping-exercises and leadership trails in destinations like The Netherlands.

Inward Travel’s minimal one-page website highlights the relevant information clearly and concisely. The enticing video strip in the first fold of the website instantly paints a picture of the experiences offered. The simple color palette aligns with the brand messaging and the site effectively uses his logo, including the favicon.

02. Tourism Richmond Hill

Canadian-based Tourism Richmond Hill’s informative website includes thorough details for both locals and visitors alike, paired with eye-catching visuals and clear language. A clear menu leads users to navigation options like ‘restaurants around town,’ ‘where to stay,’ ‘things to do, and ‘useful links’. Additionally, their ‘Shop Local, Support Your Community,’ section expands their potential visitor pool, encouraging residents to treat their hometown like a tourist destination.

03. Echo Fitness

Don’t let the name fool you, Echo offers much more than just a fitness website . The homepage gives a brief description of all of Echo Fitness’s services, including active holidays, fitness retreats, personal training and ski instruction—all based in Zermatt, Switzerland—with clear CTAs to learn more. Each section includes a thorough description, complete with sample itineraries of previous trips or retreats. The travel website also gives a clear breakdown of plans and pricing, with a clear Book Now button for easy requests. Echo Fitness’s social media bar also includes a link to TripAdvisor, using this external platform to establish trust from previous travelers’ reviews.

Learn more: Travel business names

04. African Empire Tours

African Empire Tours immerses travelers in the culture, architecture and natural splendor of Asante, Kongo, Songhair, Zulu and Ethiopia. The tourism website clearly outlines the five tour destinations and gives a clear itinerary example.

African Empire Tours also smartly includes a clear Subscribe form above their contact information to engage with prospective travelers in the research/deciding phase of trip planning. Adding a subscribe form can help you keep visitors up to date on your business offerings.

05. Champlain Tours

Champlain Tours puts their pre-arranged group and customizable private tour options front and center, so prospective visitors can easily find what they want. They also include links to their social media profiles, including their YouTube channel which showcases video content of what visitors can expect when on tour with the company. They also prominently display previous travelers’ customer reviews as social proof to establish trust.

06. Japan Time

Japan Time’s Tom and Stav share their first-hand experiences with a range of thoughtful blogs, guides and tips for other travelers looking to make the most out of their experience. They break down the essentials like travel budget, transportation, food as well as holidays and cultural traditions in the land of the rising sun. The travel site also includes experiential tours like a “Culinary evening in Osaka” or “Ikebana techniques” that visitors can directly book online.

07. Bella Vista

Ciao Bella—arriving at Bella Vista’s vacation website offers an instant escape into the Sicilian countryside. Parallax scrolling brings the hotel to life; from a close up shot of a mouth-watering cannoli to the gorgeous view their property boasts, visitors will want to book a vacation and sign up for Italian lessons, too. This is one of the best hotel websites we've come across, as the captivating photos take you on a beautiful Italian getaway.

08. Home Sweet Home

Sometimes when vacation planning, you want a home away from home rather than a big to-do. Well, at France’s Home Sweet Home, you can choose from three uniquely styled rooms fit for comfort, relaxation and fun. Take a closer look at the photo gallery for every room and start to feel that vacation vibe seep in. Our favorite part? Their on-site private spa services.

09. Immanuel Wilderness Lodge

For those seeking adventure, consider Immanuel Wilderness Lodge, located in the Namibian Savannah. This family-run lodge has earned a collection of rave reviews and well-deserved TripAdvisor awards. For those who prefer to know exactly what to expect before arriving, their amazing 360° virtual tours show off their accommodations, lobby, restaurant and surrounding property.

10. Sea Breeze Panormos

Is there anything more exotic than a Greek vacation? After browsing their travel website, you’ll know why the four properties comprising Sea Breeze of Mykonos offer a quintessential vacation spot. Look at the romantic views, pristine accommodations and learn about what this magical island offers.

Using a teal Book Now button pops out amid the muted gray background, helping users know exactly what to do upon entering the site.

11. Jon’s Carmel Market Cooking Class and Food Tour

Almost any traveler to Tel Aviv knows that a visit to the Carmel Market is a must. Jon’s Carmel Market Cooking Class and Food Tour’s clear and direct website makes it incredibly easy for travelers to navigate through the famously bustling market. Jon, the owner, includes a short, captivating video that lets visitors know what a typical day in the market looks like. He also provides a detailed itinerary and a strategically placed CTA for Book Now.

Jon also uses a Wix pro gallery to showcase the vibrant colors and flavors of the food market. His contact information is easy to find, and includes links to all his social channels, including his TripAdvisor rating.

12. The Berlin Storyteller

Dennis Behnke, a Berlin native offers his tour services and in his own words, “Be it on foot and public transportation, be it on bike or in a van, let me help you create your perfect Berlin private tour.” His thoughtful and well-organized tourism website includes a clear list of his unique tours with detailed descriptions and lengths. Behnke has native experience and insights into the diverse city.

He includes his TripAdvisor rating directly on his homepage alongside a personalized explanation of his experiences, effectively reinforcing his brand name as the Berlin Storyteller. Working as an independent tour guide is a great service business idea. It can be a great side hustle or full-time venture if you have detailed knowledge of a city or specific destination.

13. All Inclusive Vacations

This travel website asks users a simple yet profound question upon entry—where to? For those who connect with this spark of wanderlust, there’s a relevant questionnaire to fill out and to receive a range of all-inclusive vacation packages.

This travel website also offers visitors drone video content, providing a bird-eye’s view and immersive look into each exotic getaway. In addition, All Inclusive Vacations includes their team’s photos, letting prospective travelers know who they’re talking to while planning their trips. A chatbot provides instant responses and efficiently handles incoming questions as well.

14. Twende Zetu Kilimanjaro

For hikers looking to experience iconic Mount Kilimanjaro, this travel website offers practical information including medical details, experiential knowledge, trip schedules and trail guides. Users can easily navigate the clearly laid-out information, helping them to understand the most relevant information before such an exciting hike.

What to include in a tourism and travel website

Every tourism or travel website will vary depending on the destination and target visitor. However, most travel websites should include the following:

Easy-to-use scheduling software

High-quality photography and images

Relevant information about nearby attractions—including museums, arts, cultural events, restaurants and shopping

Packing advice

Maps and directions

Public transportation information (note if users need to download apps in advance)

Air travel and airport information

Language guidelines and local slang

Clear links to social media channels

Contact information

Reviews or testimonials

An online store to buy branded or local merchandise (use an online store builder  for this)

Ready to create a blog  for your travel website?  Make one today. Or read more about how to start a travel blog .

Travel and tourism website design tips

Whether you have created a hotel website  starting from scratch or you are updating your current travel website, keep these design tips in mind.

Include a logo.  A logo can help establish consistency for your brand’s online presence. A good logo should communicate the crux of your destination, tour company or rental and help visitors make a positive association with your business before they even arrive. You can use a free logo maker  to design a logo for your travel website, plus use it for business cards, brochures, branded merchandise and social media channels.

Ensure a cohesive design.  Select a representative color palette for your brand and stick to it throughout your travel website’s visual identity. For example, if you run a natural spa getaway, stick to tranquil and calming colors over rugged and earthy tones that better match an extreme sports tour guide. With Wix’s editor's site and theme design , you can customize your website colors, fonts and images and maintain a cohesive look with automatic theme updates across your site’s pages. Also check out some of these general website examples  for inspiration.

Use images.  For prospective travelers planning their future getaways, high-quality images can immediately transport them to your destination. We recommend ​​using  JPEG ,  PNG  and GIF files for images to appear their best on your site.

Don’t overload pages.  Travel is all about the escape. Make your site’s user experience just as relaxing as traveling should be—don’t overload it with superfluous content or features. Tip:  Build your travel website with Wix website performance  at its core. Sites offer better page load speed plus Wix’s site speed dashboard  to test, analyze and optimize your site’s performance for both desktop and mobile.

Think about site hierarchy.  As visitors explore your site, you want them to receive relevant information and experience your offering efficiently. Prioritize your main pages and create menus, headers and subheaders that clearly reflect this hierarchy. Not only will this create a better user experience (and hopefully convert visitors to customers), but it will also make it easier for Google’s search engine robots to scan and index your pages.

Make it mobile friendly.  Mobile accounts for approximately half  of web traffic worldwide, meaning potentially half (or more) of visitors will explore your website via their devices. Creating a mobile-friendly travel and tourism website will ensure a better experience, regardless of device. Tip:  The Wix Editor automatically creates a mobile version for every website  it designs.

Lean into templates : Templates are a great way to create a design-friendly travel and tourism website in an efficient way. Here's a selection of our favorite travel and tourism templates from Wix: Travel services templates , Travel agency template , Food and travel website templates , Travel blog template , Travel documentary templates , Hotel and BnB website templates.

Consider SEO.  If you optimize your travel website content to rank on search engines, you can increase your traffic. How? First, target specific keywords. For example, think of your prospective travelers: what questions or phrases might they search for that could lead them to your tourism website? Integrate these keywords into your website content. Tip:  Check out Wix SEO features  or the Wix SEO hub  for more detailed steps that’ll help your travel website perform better on search engines.

Maintain your travel website . Just as you care for your hotel or tours, you need to apply the same TLC to your website. Fresh and up-to-date content (like prices and current links) can help users get the most out of their experience.

Try out new technologies.  Following the latest travel technology trends , try integrating a chat bot for quick responses and user engagement or use 3D/AR viewer  to give users a virtual tour of your destination.

Travel and tourism websites FAQ

What are some famous examples of travel websites.

There are many: Skyscanner, AirBnb, Kayak amongst others.

What are the different types of travel websites to create

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The Six Best Tourism Websites to Inspire Your Brand’s Visual Storytelling Strategy

Motivating Travelers with Imagery Sometime around the early 2000s, I saw a photo of Hallstatt, a village in the lake district outside of Salzburg i...

Motivating Travelers with Imagery

Sometime around the early 2000s, I saw a photo of Hallstatt, a village in the lake district outside of Salzburg in Austria, printed in a copy of National Geographic Traveler . I had a visceral reaction—I wanted to know what it felt like to stand on the streets of that little town where mountains plunged into the lake. Years later, I booked a backpacking trip, and Hallstatt was at the top of my list. I took my own photos of the picturesque town and posted them on social media, and since then, I’ve recommended Hallstatt to my friends traveling abroad.

One photo inspired me, and my photos inspired my friends—but, this story is not unique.

Postcards have never really conveyed the ‘wish you were here’ vibe—instead, they’ve inspired travelers to get out and seek utopian destinations. Similarly, people today scrolling through Instagram feeds aren’t just looking for the perfect breakfast balcony view, they’re looking to be transcended to a destination through a visual experience . Today, the travel brands that satisfy their audience’s demanding cravings for visual content will reap the benefits for generations to come.

Below, take a closer look at how some of the best tourism websites in the world inspire wanderlust in travelers worldwide. Then try some of their visual storytelling tactics to engage your brand’s audience!

1. The Big Apple: New York City

New York City and Company’s NYCGo.com website rebrand in 2016 was launched alongside the Mayor’s Office’s new Digital Playbook , which emphasized a push toward sharing more transparent communications with city residents. It also includes a citywide visual media gallery of assets shared through their PhotoShelter library.

We’re excited to share with you the new NYCgo.com, reimagined to reflect the energy of New York City. The site marries beautiful design and timely content with bright imagery and video to capture NYC like never before, showcasing the endless possibilities the five boroughs hold for all visitors.

The new website aims to convey the energy of the city to visitors through iconic visuals and clean design.

The homepage is designed similarly to a traditional DMO website with sections like “Hotels,” “Museums & Galleries” and “Restaurants.” However, instead of reading long lists, you’re encouraged to scroll through gorgeous photos that you’d probably stop to double tap on your Instagram feed.

Tip #1: Celebrate what makes your brand iconic and blend that with your audience’s preferences through visual storytelling to help your destination stand out online.

2. Visit Seattle

While Visit Seattle’s homepage is simple and organized for potential visitors, it’s also visually engaging. The real highlight is VisitSeattle.tv— their branded video studio’s online TV channel. The investment in a branded content studio itself shows that the organization prioritizes video content in its marketing strategy, but when you watch the content they’ve produced so far, it’s clear that video content captures the destination’s versatility so much better than static images can.

In their series ‘ Seattle First Takes,’ you watch a real traveler visit Seattle for the first time—experiencing what they’re sensing while incredible footage brings the trip to life.

Check out this story about the feeling of Seattle from the perspective of a New York web developer:

Tip #2: This video-first content strategy puts Visit Seattle ahead of the curve, so wherever it’s feasible, start experimenting with producing original video content. 94% of marketers say video has helped them increase the understanding of their brand’s product or service and 86% of marketers say video has helped them generate leads. Bottom line: The importance of video content will increase in the future.

3. Visit Finland

Visit Finland uses full-page photos and a responsive design to make you feel immersed in its website’s stunning imagery. The homepage seamlessly integrates high-quality photography, video thumbnails, and social posts to give you a holistic sense of the country digitally.

Where the brand really excels with the power of visual storytelling is with ‘ Tour De Relax ,’ a spoof on shows like Amazing Race where the challenge is not to race, but to r-e-l-a-x.

The Tour De Relax is comprised of 9 teams made up of photographers, bloggers, content creators, and more. You can see their content by following them individually on social media, or by scrolling through a mix of all the team’s photos on Visit Finland’s website.

Tip #3: Turn your destination’s culture into a celebratory campaign that people want to naturally be a part of! Plus, when you launch user-generated content campaigns it’s easier to ask influencers to participate because you’re likely asking them to create content that resonates with their personal brand, and consequently their thousands of followers. This experiment is one to watch! Has your brand launched an experimental marketing campaign you want to share? Tweet @PSforBrands and share your work with us!

4. Zurich Tourism

If you’re visiting a tourism board’s website, chances are your end goal is to explore the city. When you land on Visit Zurich’s homepage, their call to action is just that—come explore! An aerial image of the city fills the page before you scroll anywhere, and bright colored pins on the photo invite you to explore specific spots, from Old Town to Lake Zurich. When you click a photo, a pop-up opens to list what that location has to offer.

Tip #4: Use universal visual cues to entice travelers and website viewers to explore beyond their pre-set destination! Using the location pin symbol and strong calls to action direct visitors where to go next, and encourages them to go further than the home page.

5. Visit Norway

Is that a sheep on the beach? A sheep on a sailboat? Yes, it is. If you want to catch people’s attention and make them want to know more, creating unusual visuals is a great way to get people to pause and say, ‘What was that?’

Visit Norway created the #SheepWithAView campaign to highlight their country’s beloved animal and the playful trailer they created filled the homepage to draw visitors in with humor and incredible visuals. When you click to learn more , you’re introduced to four sheep who live in different regions of Norway. You learn that millions of sheep just like them are released to roam the country every year—and you’re invited to come along:

But, it’s not just sheep that enjoy this freedom to roam. In Norway the right of access has been traditional since ancient times, but in 1957 legislation governing the right to roam (“allemannsretten”) was set out to ensure that everybody in Norway can experience nature on equal terms.

The site integrates campaign content, including an interactive map, stories about the sheep, and a behind-the-scenes video with evergreen content that celebrates Norway like features on the places you’ve seen the sheep enjoying on their travels. They also share links to additional campaign content on their social media channels, mainly Instagram and Pinterest and as you might expect, those feeds are full of gorgeous high-quality photos of landscapes, and, you guessed it, sheep! What do people love to see on Instagram even more than unbelievable landscapes? Cute animals in front of unbelievable landscapes!

According to Campaign , the Instagram account @SheepWithAView picked up nearly 9,000 followers in ten days. That’s 9,000 people who will start seeing content from Norway on a regular basis, giving Visit Norway the opportunity to entice followers to book a trip.

Tip #5: It may seem scary to take creative risks on your website, but it’s crucial for conveying your brand purpose and personality. This campaign shows how risks can be well worth taking, especially when it is on-brand, visually engaging, and clever.

6. Discover Puerto Rico

After Hurricane Maria hit in 2017, Discover Puerto Rico  was founded as Puerto Rico’s official destination marketing organization (DMO). At the time the one-man team, Jean-Paul Polo powered the creative process alongside an outside agency based in New York City, but as the organization’s content needs expanded, he built out an in-house team of creative producers to make content to inspire travelers to visit the culturally and biologically diverse island of Puerto Rico.

Watching his team’s creative strategy evolve over the years has been nothing short of awe-inspiring. We learned how they pivoted their content marketing strategy to attract tourists once traveling became safe after COVID began , we learned how they developed an Emmy award-winning campaign ‘Sounds of Puerto Rico’ that portrayed the sensory experience of being in many locations on the island, and how their award-winning content landed them a partnership that created global support for an endangered animal native to the island.

View this post on Instagram A post shared by Discover Puerto Rico (@discoverpuertorico)

Tip #6: Here’s a groundbreaking way to shift your mindset right now — don’t be afraid to highlight the vulnerable, beautifully fragile parts of yourself, your country or your brand, whatever business you’re in. Highlighting the one-of-a-kind characteristics of your destination while simultaneously teaching people to responsibly celebrate and honor those characteristics is the only mutually beneficial and sustainable way to do tourism marketing today.

While these inspiring examples of visual storytelling may be specific to the travel industry, any brand in any industry can leverage these timeless content marketing tips to discover new audiences:

• Tip #1: Celebrate what makes your brand iconic and blend that with your audience’s preferences through visual storytelling to help your brand stand out online.
• Tip #2: Start experimenting with producing original video content. 94% of marketers say video has helped them increase the understanding of their brand’s product or service and 86% of marketers say video has helped them generate leads, so the return on the investment, even if you start small, will be huge.
• Tip #3: Turn your brand culture into a celebratory campaign that people want to be a part of and get influencers involved.
• Tip #4: Use universal visual cues to entice website visitors to go beyond their pre-set destination!
• Tip #5: It may seem scary to take creative risks on your website, but it’s crucial for conveying your brand purpose and personality.
• Tip #6: Don’t be afraid to highlight the vulnerable parts of your brand. What you think is a flaw or a limitation, your audience might see as a one-of-a-kind characteristic to celebrate. Find the beauty in what makes your brand unique and honor it, respectfully.

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20 of the Best-Designed Destination Tourism Websites on the Web Today

I looked around the web and found some of the most interesting and most well-designed destination tourism websites. What makes a tourism website great? When it gets you to really want to travel to that place! Like any of us, that feeling of wanderlust hit me this week and I began looking around the web for inspiration. So, here they are… of the best destination websites on the web today!

Visit Telluride

http://www.visittelluride.com/ A well-designed, thoughtfully laid out site that represents the rugged brand of Telluride, Colorado. The site places a strong emphasis on community and small-town American values. The inner pages are beautiful designed but would be improved on if the use of a double sidebar was removed. The copy is well-written and engaging.

Interestingly, the site also provides live “webcams” where visitors interested in skiing can check the conditions at their favorite spots. There is also a “turn-page” interactive visitor guide, and the website is available in five languages: English, German, Japanese, and Portuguese. Overall this site is simpler than most, but well-executed.

High impact search queries for visittelluride.com

telluride, telluride co, helicopter skiing, telluride colorado, telluride ski resort, telluride hotels, ski resort, telluride mountain biking, madeleine hotel telluride

Yakima Valley

http://visityakima.com/

The strengths of the Visit Yakima website are its well-optimized for SEO pages, the use of bold decorative typography, and beautifully designed inner pages. Almost every page’s title is optimized for an important keyword phrase. The site’s brand gives an impression of heartland American values, and fun in the sun in the great outdoors. The logo is consistent with the visual direction of the website as a whole (unlike other sites such as Tourism Saskatchewan). The website is surprisingly fast-loading given the amount of images used: another sign that the site has been well-optimized for SEO.

Much like Telluride, there is nothing high-tech on this site (it’s the polar opposite of Definitely Dubai), and the site background is a bit too busy; but the nice execution, use of strong visuals and good copy creates a winning site.

High impact search queries for visityakima.com

yakima, yakima lodging, yakima wa, yakima washington, washington wine country, yakima tourism groups, yakima valley, wine country, yakima chamber of commerce, yakima lights, maryhill winery, yakima fairs

Visit Denver

http://www.denver.org/ The website includes a extensive array of useful resources with an emphasis on things to do, places to stay, events, and dining & nightlife for visitors interested in coming to Denver. Also included to engage users are special hotel deals and discounts, and a mobile app. Unique to this site are “Denver Dare badges,” a referral program where users can “dare” their friends and contacts into certain activities in Denver. Earning Dare points enables special privileges and unique discounts to events.

High Impact Search Queries for denver.org
things to do in denver, denver co, denver colorado, denver hotels, denver events, what to do in denver, denver aquarium coupons, hotels denver, events in denver, colorado, denver attractions, downtown denver, denver nightlife

See Toronto Now

http://www.seetorontonow.com/

Another well-laid out site with a particular strength on its clean, bold typography (through the use of bold, capitalized Helvetica) and well-structured grid wireframe. The de-saturated grey background reminds you of snow. Well optimized for mobile, but the featured slideshow area on the homepage are just images and don’t lead the user down a path – they are not clickable links to pages and feature no headlines or messages.

The use of a sitemap in the footer makes navigation simpler for the user. The site’s applications and javascript features are very well designed and feature a clean, easy to use interface. The pages are well optimized for long-tailed SEO, but the homepage could be optimized better.

High Impact Search Queries for seetorontonow.com

toronto, toronto tourism, tourism toronto, toronto events, toronto canada, what to do in toronto, events in toronto, what to do in toronto, toronto sightseeing, toronto travel

Visit Phoenix

http://www.visitphoenix.com/index.aspx Beautifully branded website, consistent use of 3 colors. The de-saturated beige is symbolically used to convey a desert/mediterranean feel. Well optimized for mobile with large, fast-loading images and typography. The images of tourist attractions on the homepage, unlike Toronto’s site, feature information for the user and ARE clickable links that an interested user can click on to get more information about the attraction, successfully leading the visitor down a path, based on their interests.

Includes standard features such travel guides, blog, a trip planner. It’s easy to ask a question and speak with a representative, or follow Visit Phoenix through various social media outlets. Unique to this site is the “The Social Club,” where all of VisitPhoenix’s social media channels are featured in one place (http://www.visitphoenix.com/about-phoenix/the-social-club/index.aspx). Advertised as “It’s all things PHX right at your fingertips.”

Smartly, the site also features a dedicated “LGBT” area of the site – and for good reason, gay couples are known to spend significantly more when on vacation than straight couples do.

High Impact Search Queries for seetorontonow.com

phoenix az, phoenix arizona, phoenix zoo, phoenix, things to do in phoenix, phoenix tourism, grand canyon railway promo code, phoenix area, el chorro lodge, arizona state

Definitely Dubai

http://www.definitelydubai.com/

The site for Definitely Dubai is chock full of interactive javascript applications. Each page has a different background which is consistently dark to contrast the clean white logo, but never too busy. The site is beautiful, but very slow loading. Users have the option to view the website in five different languages. The overall feeling of the page is modern and hi-tech. 

The site is divided into three main categories: an area for visitors, one for residents that live in Dubai, and another for information for others doing business in Dubai. A smart idea that delivers to different target markets, all from a single website.

High Impact Search Queries for definitelydubai.com

dubai tourism, dubai shopping festival 2012, dubai, dnata holidays, travel destination, definitely dubai, dubai shopping festival, hotel in dubai, rent a car dubai, dubai film festival

Tourism Saskatchewan

http://www.sasktourism.com/

The website’s logo is red, but the website overuses a deep, dark, de-saturated blue. There’s a nice use of contrast by using white lettering against dark colored backgrounds.This site chooses to first promote their contests in order to interact with and engage users, specifically, the “Embrace a New Place” contest and “Choose your Adventure” contest. Users can enter to win a vacation contest, where during the process all of their contact information is captured for follow-up. There is only one grand prize but no doubt there are promotional “second prizes” such as deals and discounts to promote tourism to Saskatchewan. Overall, the contest setup is worth studying.

The site includes standard tourist options such as “Things to Do, Places to Go, Where to Stay, and What’s Happening.” Included are a live chat app, an interactive google maps app. The newsletter is called “SaskSecrets,” an intriguing name for a newsletter, which may improve response.

High Impact Search Queries for sasktourism.com

saskatchewan, provincial parks, saskatchewan vacation deals, saskatchewan canada, radisson hotel saskatoon sask, canada tourism, saskatchewan tourism, saskatchewan map, saskatchewan facts

Visit Philly

http://www.visitphilly.com/

The site uses a bold Georgia font for its headings and navigation, and Georgia for the body copy as well. The result is a more formal looking website and brand then most websites, which typically use sans-serif fonts such as arial. It also promotes a consistent brand image: for example, the social media boxes are custom designed boxes using the exact same bold Georgia lettering.

The site is loaded up with features, images, galleries, and information on places to go and goings-on in the city. A nice touch are the pre-planned, “Done for You” itineraries such as: “The Presidential Itinerary,” “A Weekend is More Fun in Historic Philadelphia,” and “Three Days of Historic Fun.

High Impact Search Queries for visitphilly.com

philadelphia, things to do in philadelphia, philly, philadelphia pa, philadelphia events, philadelphia tourism, philadelphia nightlife, king of prussia mall, philadelphia museums, comcast center, philadelphia museum of art, things to do in philly

Visit Kansas City

http://www.visitkc.com/

A mobile-optimized website that uses monochromatic blue / green tints and tones throughout. Unique to this site is the ability to interact with the homepage slider using the J, K, L, and I keys on the keyboard. The homepage succeeds at portraying Kansas City as a hip, fun destination but there is a lack of consistency in the individual pages and sub-pages. This is most clearly seen in the strong use of the “Above the Fold” area on the homepage, a concept which is basically absent on all other pages. Every page seems to have it’s own different layout, and the result is a confusing “disconnect.”

The size of the body text is very small and difficult for the user to read, causing eyesores. But overall, the content area is too crowded and cluttered, the result is a confusing mess. There’s a lot to this website, but its not really presented in a clear, consistent manner.

High impact search queries for visitkc.com

kansas city mo, city zoo, kansas city hotels, kansas city zoo, worlds of fun, kansas city events, kansas city missouri, downtown kansas city, sprint center, crown center, kansas city activities, tourist spots in kansas city, power and light district

http://www.goteborg.com/en/

Another site using blue / green colors as its brand. This site achieves a very nice use of visual hierarchy. Headlines are easy to read, and different objects on the site’s wireframe synchronize well. The website’s content area uses a grid in an editorial-style layout. The homepage content area has two columns, and an additional column for the sidebar. The inner pages also use a two-column or three-column layout. The consistency and the simplicity are fantastic and the result is information about Gothenburg that is cleanly presented. The sitemap in the footer also aids navigation and helps keep the website’s sidebar and content areas clean and minimalist (a far cry from KC’s site).

The sidebar in general is well-constructed: there are options to buy a Gothenburg city card, make an online reservation, snatch up online deals, connect through social media channels, etc.

High Impact Search Queries for goteborg.com/en/

High Impact Search Queries for goteborg.com

Not available for this site.

Tennessee Vacation

http://www.tnvacation.com/

The background changes with the seasons, to have four different looks through out the year. They also have subsites for each season (spring.tnvacation.com, summer.tnvacation.com, fall.tnvacation.com, winter.tnvacation.com). Great concept, wonderful execution. The site is packed with features and applications, and the design of the “Tennessee Triptales” blog is beautifully branded for Tennessee and the execution is A++ superb: www.tnvacation.com/triptales

High Impact Search Queries for tnvacation.com

tennessee, nashville shores, tn, tennessee attractions, tennessee, ober gatlinburg, dollywood, nashville zoo, tenesee, state of tennessee, clarksville tn, things to do in tennessee, tennessee travel

http://www.visitutah.com/

The site is divided into different regions with micro-sites catering to each: Northern, Southern, and Central Utah. Furthermore, the site uses sub-menus and sub-categories for each category with an abundance of resources for a potential tourist interested in visiting Utah. Each category is a micro-site in and of itself with galleries, links, and articles. The site uses an impressive image and video gallery, which is also optimized for mobile devices. Google mapping technology, an intinerary/adventures planner, a weather application, an events calendar, and an online “Utah Store” are also included.

High Impact Search Queries for visitutah.com

“Virginia is for Lovers.”

http://www.virginia.org/

Of particularly significant note to the success of Virginia’s tourism is the strength of their slogan, “Virginia is for Lovers.” The first year that the slogan was introduced, travelers spent $800 million in Virginia. By 2004, that number had increased to more than $14 billion (Wikipedia). The emphasis of their website is heavily on current events happening within the communities.

There are two “opt-in” offers in the sidebar, including a “2012 Virginia Travel Guide” and an invitation to subscribe to the “Travel Updates” newsletter. They’ve partnered with local vendors to offer hundreds of “Travel Packages,” for families, romantic couples, and culinary lovers.

High Impact Search Queries for virginia.org

busch gardens, leesburg outlets, kings dominion, blue ridge parkway, va, ashburn va, luray caverns, roanoke va, shenandoah national park, buckroe beach, great wolf lodge, woodbridge va, massanutten, water country usa, ashland berry farm

Visit California

http://www.visitcalifornia.com/

The “Visit California” website features a very minimalist design that focuses on the experience of being a Californian. Unique to this site is the “Dream 365 Project” which features a collection of cool, inspirational, and funny videos submitted by Californians who “Dream Big.” The videos in the series are professionally put-together and feature beautiful imagery from the state as a backdrop. In the past, Visit California featured the “Official ‘Unofficial’ California Tour Guide” in the form of a series of short, 3 to 5 minute online videos featuring actor Rob Lowe. Mr. Lowe performs an intimate interview-style video where he speaks about the experiences and places in California. 

 Also included on the site are hundreds of other video and photo galleries, and articles which feature different experiences and places to visit. The navigation is a bit confusing, though, and could be improved upon.

High Impact Search Queries for visitcalifornia.com

california, california map, visit california, attractions southern california, california vacation, honeymoon packages, california tourism, california travel, map of california

The Islands of Hawaii

http://www.gohawaii.com/ The design of the website is beautiful and what really stands out is the strength of the visuals promoting a brand that is exclusively Hawaiian. The website is divided into several parts, with dedicated areas for each of the six islands. Each island has information, galleries, and several other categories of interest: a guidebook, regions, experiences, and a trip planner.

In the sidebar of each island’s micro-site is a useful Vacation Directory application, which is essentially a search function with lists of resources and contact information for travel businesses, hotels, restaurants, etc. There’s also a “My Hawaii” travel planning app where users can add destinations and activities to their online itinerary and share with their friends through their social networks, using Facebook.

High Impact Search Queries for gohawaii.com

hawaii, maui, kauai, hawaii vacations, maui hawaii, big island, oahu, hawai, big island hawaii, kona hawaii, hawaiian islands, hawaii islands, big island hawaii activities, honolulu hawaii, oahu hawaii

Visit Pennsylvania

http://www.visitpa.com/

The site leads off with an interactive Flash player featuring a golfer on a course surrounded by attractions, which are clickable links. A novel approach, but a bit confusing. There’s a lack of strong copy on this website, beginning with the home page, and what copy there is on this site is hidden away. The site is basically a big directory where chooses his or her own adventure.

There are too many different colors being used, which hurts the branding, and none are used in a consistent or intelligent fashion. A nice website with standard features, but there’s certainly much better out there. The site gets an F for search engine optimization, as there is little on-site optimization and there’s not even focused keywords any where on the website.

High Impact Search Queries for visitpa.com

hotel bethlehem, dorney park, things to do in pa, king of prussia mall, fall foliage, sesame place, poconos, dutch wonderland, lucanna bank, poconos cabins, pa events

Experience Washington

http://www.experiencewa.com/

A well-designed website with a minimal, de-saturated and consistent color palette. A good start to the brand image but could be taken much further (see Go Hawaii). The layout is neatly organized and navigation ties in well with the design, making it easy to browse. Nothing cutting-edge or terribly innovative, but the site is inviting and easily navigable. The site is not well optimized for search – the page titles are not keyword rich, and indeed its lacking focused keyword placement throughout the website.

High Impact Search Queries for experiencewa.com

washington state, washington, ocean shores ca, washington state tourism, tourism, washington tourism, vashon island, state of washington, yakima wa, wa, washington state events, aberdeen wa, vacation in washington state, seattle tourism

By Country:

“It’s more fun in the Philippines”

http://itsmorefuninthephilippines.com/

The Philippine government commissioned the local chapter of one of the biggest advertising agency in the world, BBDO Guerrero for the campaign. They also appointed a veteran Advertising Creative Director to help the Department of Tourism with the campaign. The campaign used a lead-in to describe different activities or tourist sites in the Philippines followed by the “It’s More Fun in the Philippines” tagline. The website as a whole seems to still be under construction.

High Impact Search Queries for itsmorefuninthephilippines.com

Walkabout Planner Australia

http://walkaboutplanner.australia.com/

The project began with a best practice review of tourism websites around the world. Then conducted a low-fidelity prototyping exercise with visitors that resulted in some unique insights and the big picture strategy. The result was The Walkabout Planner, a user-centric application where users can “visit” Australia online and plan their entire itinerary from the website.

High Impact Search Queries for walkaboutplanner.australia.com

australia, sydney, australia tourism, tourism australia, australie, australia travel, australien, things to do in sydney, travel australia, sydney deals, visit australia, sydney events, great ocean road, sydney festival, australia tour

6 Responses

I personally don’t think there’s a better, more informational travel website than this:

http://wildsumatra.com/

But could be a bit biased. 😉

Here is a submission for another great tourism site.

Here’s a tourism brand + campaign + website I completed for Explore Penticton. We created a listings engine to manage local food, events and hotels.

http://www.explorepenticton.com

You hit all my favorite talking points! Great post, Thank you for posting such a great article…!

Find some inspiration for your own web design, or at the very least find a fantastic destination for your next adventure. If you do, feel free to send me a postcard. Address it to ‘that bitter jerk in the corner’. thanks.

Very complete your article, I found everything I needed to know about tourism. Thank you for sharing with us.

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22 Best Travel Agency & Tourism Websites

A captivating, beautifully designed website is essential for any successful travel or tourism business. It lends credibility to your offerings, acts as a dynamic platform for engaging visitors, and is pivotal in promoting tourist destinations.

Creating an immersive online experience is vital in the tourism industry . It’s all about painting a vibrant picture that transports potential visitors to stunning locations, ignites their wanderlust, and makes them yearn to experience the real thing. At CyberOptik , we understand this and are adept at developing websites that transform browsers into travelers.

As you embark on your website journey, drawing inspiration from the industry’s best is beneficial. In this post, we’ve curated a selection of great travel and tourism websites that excel in user engagement, visual storytelling, and ease of use.

Examples of the Best Tourism Website Designs

These websites set a high standard in tourism web design . They weave together high-quality images, enticing narratives, and intuitive navigation to provide a truly immersive user experience . They make it easy for potential visitors to explore destinations and envision their next adventure.

Just like these tourism leaders, your business deserves a top-tier website that ticks all the boxes:

• Engaging design.
• Easy navigation.
• Clear calls-to-action.
• A backend that allows your team to keep the site updated with fresh, captivating content effortlessly.

At CyberOptik, we specialize in creating high-quality, user-friendly websites tailored to the unique needs of the tourism industry. We know that high-quality images are at the heart of any tourism website, and we ensure they’re leveraged to their full potential.

We’re committed to helping you build a world-class website that doesn’t just look breathtaking but also functions seamlessly to support your business goals. We blend aesthetics with practicality, creating a site that effectively showcases your offerings, connects with your audience, and facilitates the customer journey from dreaming to booking.

Get in touch with CyberOptik today. Let’s discuss how we can collaborate to make your online presence as vibrant and engaging as the destinations you promote. We’re excited to help you amplify your brand’s digital footprint and make a lasting impression in the tourism industry.

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Oct 14, 2011

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World’s 30 Best Travel Destinations, Ranked

Best places to visit in the world.

The ultimate ranking of travel destinations aims to solve a serious problem: so many places to visit, so little time.

But even in a world with a trillion destinations, some manage to stand out and rise to the top. From the sleek skyscrapers of Dubai to the emerald-green waters of the Bora Bora lagoon, you’re sure to find at least one vacation that piques your interest (and likely several!).

These are the 30 best places to visit in the world. Which ones have you already been to? And which ones stoke your wanderlust most?

30. Argentine Patagonia

In this region of the Andes, you’ll find glaciers, evergreen trees, deep blue lakes and clear skies everywhere you look. For a trip full of adventure and discovery, there are few better destinations on the planet.

No trip is complete without a visit to the craggy Mount Fitz Roy, the historic (and mysterious) Cave of the Hands, the Punta Tombo wildlife preserve, the Peninsula Valdes marine wildlife refuge and the impressive Perito Moreno Glacier. Be sure to bring your camera and your sense of wonder.

* Rankings are based on U.S. News & World Report's " World's Best Places to Visit ," traveler ratings as well as our own editorial input.

What to Know Before You Go to Argentine Patagonia

Where to stay: Cyan Soho Neuquen Hotel

Hot tip: Since springtime occurs in the southern hemisphere in October and November, those months are your best bet when planning a trip.

Fun fact: The largest dinosaur fossils ever unearthed were found in Argentine Patagonia. They belong to the largest-known titanosaur, believed to have weighed about 83 tons. 

Note: We may earn money from affiliate partners if you buy through links on our site.

29. Amalfi Coast, Italy

Set in the Sorrentina Peninsula, the Amalfi Coast has long been renowned for its natural beauty and idyllic coastal towns. During the golden age of Hollywood, it was a preferred vacation spot for glamorous movie stars.

Days here are spent eating Italian food, drinking wine and walking around colorful cobblestone streets. You can also expect to drink copious amounts of wine as you look out into the Mediterranean Sea.

The best way to see the coast is to rent a car and then drive to different towns each day.

What to Know Before You Go to the Amalfi Coast

Where to stay: Hotel Marina Riviera

Hot tip:  If you're planning on using a beach chair to work on your tan, make sure you wake up early, as they are usually first come, first served.

Fun fact:  The Amalfi Coast is featured in Sofia Loren's 1995 Film, "Scandal in Sorrento."

28. Cancun, Mexico

For years, Cancun has been the preferred getaway for East Coast Americans (particularly Floridians) who want an international getaway that's still close to home. But despite the droves of tourists, the area has managed to keep the charm that attracted people in the first place.

The city is known mostly for its luxury hotels, wild nightlife and warm beaches. Definitely indulge in all of these — as well as the Mexican food! — but also consider other activities like visiting Mayan ruins, swimming in cenotes and snorkeling. One thing is certain: You won't run out of things to do in Cancun .

What to Know Before You Go to Cancun

Where to stay: Hyatt Zilara Cancun

Hot tip:  While you're in Cancun, make a plan to visit one of Grupo Xcaret's six eco-tourism parks, with the best ones being Xcaret and Xelha. The Mexican-owned company is credited with starting the eco-tourism trend in the Yucatan Peninsula, and the parks offer incredible and varied local experiences.

Fun fact:  The Yucatan Peninsula, where Cancun is located, was the cultural, political and economic center of the Mayan civilization. Many locals have Mayan ancestry and Mayan continues to be widely spoken in the area.

27. San Francisco, California

Everyone should visit San Francisco at least once in their lives. Though tech companies grab all the headlines these days, it remains down-to-earth, diverse and packed with things to do.

Where to start? No matter your style, you’ll want to check out the world-famous Golden Gate Bridge, see the sunbathing sea lions at Fisherman’s Wharf, take a tour of the historic prison Alcatraz and relax in one of the city’s many parks, especially Dolores Park for its epic people-watching on the weekends. 

For dinner, treat your tastebuds and make a reservation at one of the many Michelin-starred restaurants in the Bay Area .

What to Know Before You Go to San Francisco

Where to stay: The Westin St. Francis San Francisco on Union Square

Hot tip: Want similarly beautiful landscapes and rich cultural attractions, but at lower prices and with (slightly) fewer crowds? Head to Oakland just across the Bay Bridge, named one of the most exciting places on earth to travel by National Geographic. 

Fun fact: The fortune cookie was invented in San Francisco by a Japanese resident. Random!

26. Niagara Falls

Niagara Falls is one of the largest waterfalls in the world . The power with which water storms down cliffs on the border between the United States and Canada has captivated the imagination of humans for centuries. 

This natural wonder is comprised of three awe-inspiring falls. One of the best ways to experience them is on a boat tour.

What to Know Before You Go to Niagara Falls

Where to stay: Sheraton Niagara Falls

Hot tip: There is some debate about which side of the falls is better, but the general verdict is that the Canadian side offers better views. This is because you can (ironically) get a better view of the American Falls as well as get up close to Horseshoe Falls. 

Fun fact:  Established in 1885, Niagara Falls State Park is the oldest state park in the U.S.

25. Yellowstone National Park

Located mostly in Wyoming as well as Montana and Idaho, Yellowstone is America’s first national park and remains one of the most popular in the country, welcoming more than around 3.3 million people in 2022. With unpredictable geysers, rainbow-colored hot springs, craggy peaks, shimmering lakes and tons of wildlife — from elk to boars to bison — it’s easy to see why so many people flock here. 

The park makes for an awesome family trip and is well-suited to budget travelers since it offers so many campsites ( over 2,000! ). 

What to Know Before You Go to Yellowstone

Where to stay: Stage Coach Inn

Hot tip: You’ll never fully beat the crowds at this wildly popular park, but April, May, September and November are your best bets for finding some solitude.  

Fun fact: Yellowstone is larger than Rhode Island and Delaware combined.  

24. Great Barrier Reef, Australia

As the largest reef in the world, the Great Barrier Reef is home to thousands of marine species. This makes it a paradise for scuba diving or snorkeling. 

The reef system is truly gigantic, with over 600 islands and about 2,900 individual reefs. This is one of Australia's greatest prides, but it's also a planetary national treasure. Seeing it with your own two eyes is an experience that is incredible beyond words.

What to Know Before You Go to the Great Barrier Reef

Where to stay: Crystalbrook Flynn

Hot tip: Though going underwater to see the reef is a must, we also recommend booking a helicopter tour to experience the magic of it from above.

Fun fact:  Made of corals, which are animals that live in collectives, the Great Barrier Reef is the largest living structure on the planet.

23. Santorini, Greece

With its picturesque blue-domed churches, whitewashed buildings and colorful beaches, the island of Santorini is a photographer’s paradise. If you want to snap photos to post to Instagram and make everyone back home jealous, this is the place to go. 

Also make sure to experience some of Santorini’s archaeologically significant sites, like Ancient Akrotiri (an ancient city preserved by volcanic ash) and Ancient Thera (where humans lived as early as the 9th century BC). And don’t forget to visit the smaller islands that surround it, including Thirassia, Nea Kameni and Palea Kameni. 

What to Know Before You Go to Santorini

Where to stay: Nikki Beach Resort & Spa Santorini

Hot tip: To optimize your vacation, visit in September and October or April and May — when the weather is still warm, but there aren’t as many other tourists milling around.

Fun fact: While it’s difficult to prove, locals like to say there’s more wine than water on this island where it hardly rains (and vino abounds).

22. Florence, Italy

For art and history buffs (and anyone who appreciates delicious Italian food), Florence is a must-visit city. 

As the birthplace of the Renaissance, it’s home to some of the most iconic artworks by the world’s premier artists throughout history — Michaelangelo, Brunelleschi and Donatello, just to name a few. In addition to art museums and architectural wonders, Florence is also home to chic shops, quaint cafes and spectacular gardens. 

What to Know Before You Go to Florence

Where to stay:  NH Collection Firenze Porta Rossa

Hot tip: Keep Florence in mind if you want to spend your honeymoon in Europe without spending a fortune, according to U.S. News & World Report.

Fun fact: The city’s famed “El Duomo” cathedral took over 140 years to build .

21. Yosemite National Park, California

Yosemite, one of the most-visited national parks in America with more than 4 million annual guests, encompasses 750,000 acres of wilderness just waiting to be explored.

It’s home to scenic waterfalls, like the 317-foot Vernal Fall and the 617-foot Bridalveil Fall, as well as iconic rock formations like El Capitan and Half Dome, two popular spots for the world’s best rock climbers to test their mettle.

Not surprisingly, the wildlife here also impresses. Dozens of species of butterflies, marmots, bobcats and mule deer are just some of the animals that call Yosemite home. And keep your eyes peeled for black bears; some 300 to 500 roam the park . 

What to Know Before You Go to Yosemite

Where to stay:  The Ahwahnee

Hot tip: Summer can get really busy here, so if you want to camp, be sure to book a spot early. Want to beat Yosemite’s notoriously bad traffic? Ditch the car and take advantage of the park’s extensive free bus system.

Fun fact: This is one of the only places in the country where you can catch a moonbow — like a rainbow, but created by the light of the moon instead of the sun. 

20. St. Lucia

Whether you’re visiting on a cruise ship or just relaxing at an all-inclusive resort or boutique hotel, stunning St. Lucia is a clear winner. This Caribbean island offers diverse terrain for vacationers, from its pristine beaches to its lush rainforests to its volcanic peaks, the Pitons, that loom over the landscape. 

Adrenaline-junkies love hiking, climbing and zip-lining, while newlyweds (and soon-to-be-married couples) enjoy the romantic mix of fine dining, adults-only resorts and exotic activities. 

What to Know Before You Go to St. Lucia

Where to stay: Rabot Hotel From Hotel Chocolat

Hot tip: Visit when temperatures are moderate, which is typically in May and June.

Fun fact: St. Lucia is the only country named after a woman: Christian martyr Saint Lucia of Syracuse.

19. Dubai, United Arab Emirates

Everything is bigger and better in Dubai, home to one of the world’s largest shopping malls, tallest towers, largest man-made marinas — and the list goes on. 

This Las Vegas-like urban center in the United Arab Emirates has an eclectic mix of activities for visitors to enjoy, including beaches, waterparks, tons of shopping and even an indoor ski resort. Outside the skyscraper-filled city, the vast desert awaits, best enjoyed via quad-biking or sandboarding.

What to Know Before You Go to Dubai

Where to stay:  Five Palm Jumeirah Dubai

Hot tip: Though you’re likely to pay a pretty penny for a trip to Dubai no matter when you visit, you can save a little cash by visiting during the scalding-hot summer months and by booking your hotel room two to three months in advance.

Fun fact: Dubai’s man-made Palm Islands were constructed using enough imported sand to fill up 2.5 Empire State Buildings . 

18. Machu Picchu, Peru

Many travelers describe their visit to Machu Picchu as life-changing. Why? It’s an archaeological wonder, the remains of an ancient Incan city dating back more than 600 years. No wonder this is one of the Seven Wonders of the World, a UNESCO World Heritage Site and the most-visited attraction in all of Peru. 

Be sure to visit significant sites like Funerary Rock, where it’s believed Incan nobility were mummified, and Temple of the Condor, a rock temple sculpted to look like the impressive bird in its name.  

What to Know Before You Go to Machu Picchu

Where to stay: Inkaterra Machu Picchu Pueblo Hotel

Hot tip: If you’re planning a trip, be sure to get your ticket in advance, as only 2,500 people can visit Machu Picchu each day. (And a lot of people have this destination on their bucket list.)

Fun fact: The site contains more than 100 separate flights of stairs . 

17. Sydney, Australia

With its iconic Opera House and lively Bondi Beach, Sydney is the perfect spot to vacation if you’re looking for a blend of culture, arts, nightlife and relaxation. 

Spend the day on the water at Darling Harbour, then head to the Royal Botanic garden for even more fresh air. Want to travel like a local? Get a ticket to a rugby match and order a Tim Tam, a popular chocolate-covered cookie that pairs well with coffee. 

What to Know Before You Go to Sydney

Where to stay: Four Seasons Hotel Sydney

Hot tip: You can make your trip more affordable by visiting during Sydney’s shoulder seasons, which are typically September through November and March through May.

Fun fact: In 2007, Bondi Beach was the site of the largest ever swimsuit photoshoot ; 1,010 bikini-clad women participated, enough to earn it a spot in the Guinness World Records book.

16. Grand Canyon, Arizona

The Grand Canyon is truly massive (277 river miles long and up to 18 miles wide!), which helps explain why so many people feel the urge to see it in person. 

In 2022, 4.7 million people visited, making the Grand Canyon the second-most popular national park in the country (behind Great Smoky Mountain Nationals Park). Established in 1919, the park offers activities for all ability levels, whether you want to do an intense hike down into the canyon and sleep under the stars (with a backcountry permit, of course) or simply want to saunter along the South Rim Trail, an easy walking path with views that wow.

What to Know Before You Go to the Grand Canyon

Where to stay:  The Grand Hotel at the Grand Canyon

Hot tip: If you’ve wanted to visit the Grand Canyon for a while now, this is the year to do it. The park is celebrating its 100th birthday with musical performances, lectures, screenings and other special events.

Fun fact: The most remote community in the continental U.S. can be found in the Grand Canyon. At the base of the canyon, Supai Village — part of the Havasupi Indian Reservation — has a population of 208. It’s inaccessible by road, and mail is delivered by pack mule. Want to see it for yourself? The village houses a collection of campsites , accessible via a hiking trail.

15. Bali, Indonesia

In recent years, Bali has become a popular expat destination, where groups of "digital nomads" work and play. 

But the island hasn't lost its original charm to this added tourism and continues to be an incredible destination. Divide your time between swimming in the beach, hiking active volcanoes, visiting temples and enjoying views of tiered rice terraces.

What to Know Before You Go to Bali

Where to stay: Hotel Indigo Bali Seminyak Beach

Hot tip:  Though shoulder season (January to April and October to November) means fewer crowds and cheaper prices, it also means rain. Tons of it. We'd recommend avoiding the rainy season if possible.

Fun fact: On the Saka New Year, Balinese people celebrate Nyepi. This Hindu celebration is a day of silence when everything on the island shuts down and no noise is allowed.

14. New York, New York

As the saying goes, New York City is “the city that never sleeps” — and you won’t want to either when you visit, lest you run out of time to take it all in. 

Be sure to check out newer attractions, like the High Line (an elevated park) and Hudson Yards (a mega-mall along the Hudson River), but also make time for some New York City classics, like catching a Broadway show or standing under the lights of Times Square. 

Foodies will have a hard time choosing where to eat (the city is home to almost 100 Michelin stars !), which is why an extended trip is always a good idea.

What to Know Before You Go to New York City

Where to stay: The Beekman, A Thompson Hotel

Hot tip: Yes, January and February get cold here, but this is also the best time to lock in relatively reasonable hotel rates. You can spend your time eating in the city’s restaurants, exploring its fabulous museums and catching its world-class theater shows without needing to spend much time in the chilly outdoors. 

Fun fact: There’s a birth in New York City about every 4.4 minutes — and a death every 9.1 minutes. 

13. Banff National Park, Canada

Some of the world’s most stunning mountain scenery and vistas are located in Banff, the tiny Canadian town located at 4,537 feet above sea level inside the national park by the same name. Banff is the highest town in Canada, and Banff National Park was Canada’s first, established in 1885.

Shred some powder at Banff’s three ski resorts in the winter, then come back in the summer for activities like hiking, biking, fishing and scrambling (scaling steep terrain using nothing but your hands).

What to Know Before You Go to Banff

Where to stay: Fairmont Banff Springs

Hot tip: June to August and December to March are the best times to visit if you want to take advantage of summer and winter activities. 

Fun fact: Banff National Park has more than 1,000 glaciers.

12. Maldives

You can look at picture after picture, but you still really need to visit the Maldives to believe its beauty. If rich sunsets, flour-like beaches and vibrant blue waters are your style, this is the destination for you. 

Though it’s somewhat difficult to get to this small island nation southwest of Sri Lanka, that also means it’s incredibly private and secluded, which makes it the perfect spot for a honeymoon or romantic beach getaway. 

And don’t worry about getting bored, either — explore the water by snorkeling or scuba diving, relax in the spa or wander around the bustling Male’ Fish Market.

What to Know Before You Go to Maldives

Where to stay: Velassaru Maldives

Hot tip: May to October is the island-nation’s rainy season — but that also means it’s the best time to go for fewer crowds and better rates.

Fun fact: In 1153 AD, the nation’s people converted to Islam. Today, the Maldives remains the most heavily Muslim country on earth.

11. Barcelona, Spain

Soccer, architecture, shopping, nightlife, world-class food and wine, arts and culture — is there anything Barcelona doesn’t have? If there is, we honestly can't think what it would be. 

This cosmopolitan Spanish city is home to some awe-inspiring architecture, including several buildings designed by Antoni Gaudi, so be sure to book tours of his whimsical creations like Park Guell and the yet-to-be-finished Church of the Sacred Family (La Sagrada Familia). 

For nightlife and shopping, Las Ramblas is always bustling; for an enriching arts experience, follow the progression of famed artist Pablo Picasso at Museo Picasso.

What to Know Before You Go to Barcelona

Where to stay:  Hotel Bagues

Hot tip: It can get really humid here, so it's best to plan your trip in May and June before things really heat up.

Fun fact: In preparation for its 1992 hosting of the Olympics, the city flew in sand from as far away as Egypt to make Barceloneta Beach a place where people would want to go. Though largely man-made, the beach remains a wonderful spot for seaside R&R. 

10. Glacier National Park, Montana

The crown jewel of beautiful Montana, Glacier National Park is every outdoors traveler's dream.

Of course, the most defining natural feature of the park are its glaciers, which provide spectacular views as well as a number of pristine lakes. There are hundreds of trails that will take you up peaks, down through valleys and across some of the most beautiful landscapes you'll ever see.

What to Know Before You Go to Glacier National Park

Where to stay: Firebrand Hotel

Hot tip:  Plan to spend a day or two in the nearby town of Whitefish. This gateway to Glacier National Park is one of the best small towns in America and a destination in its own right. 

Fun fact: During your visit, you're very likely to run into mountain goats, which are the official symbols of the park.

9. Tokyo, Japan

The Japanese capital is one of the most exciting cities on the entire planet. It is notoriously fast-paced, with neon lights illuminating the multitudes that are constantly rushing to their next destination. 

But Tokyo is also a city of temples, of taking time to picnic under the cherry blossoms and of making sure you enjoy the abundance of delicious food that can be found on basically every corner.

What to Know Before You Go to Tokyo

Where to stay: The Prince Gallery Tokyo Kioicho, a Luxury Collection Hotel

Hot tip: Visit between the months of March and April or September and November for more comfortable temperatures. Of course, spring is when the city's cherry blossoms are famously in full bloom.

Fun fact: Tokyo happens to be the largest metropolitan area in the world, with more than 40 million people calling the greater metro area home.

8. Phuket, Thailand

If you’re looking for a vacation destination that feels luxurious but won’t break the bank, start searching for flights to Phuket now. 

This island in southern Thailand, which is just an hour flight from Bangkok, is surrounded by the Andaman Sea, so white sandy beaches abound. If a stunning sunset is what you’re after, head to Promthep Cape, the southernmost point on the island and a popular spot for photo-ops. For views of the island and beyond, climb to the top of the massive alabaster statue called Big Buddha.

You can even learn something during your vacation by visiting the Soi Dog Foundation, an innovative animal shelter that’s fighting the meat trade and taking care of the thousands of stray cats and dogs in the area.

What to Know Before You Go to Phuket

Where to stay: InterContinental Phuket Resort

Hot tip: Visit between November and April for the best weather — and ideal conditions for beach activities like swimming and boating. 

Fun fact: The island is not pronounced in the rather colorful way it appears to be. The correct way to say it is “poo-ket” or “poo-get.”

7. Rome, Italy

Though Rome’s historic significance cannot be overstated, don’t assume that this Italian city is stuck in the past. On the contrary, you’ll find posh storefronts and luxurious hotels not far from iconic structures like the Pantheon (built in 120 AD) and the Colosseum (built in 80 AD).

And then, of course, there’s the city’s art. Stroll through Rome, and you’ll stumble upon some of the greatest treasures the world has ever seen — an astonishing collection of frescoes, paintings, ceilings and fountains created by icons like Michelangelo, Caravaggio, Raphael and Bernini.

After all that exploration, take advantage of ample opportunities to eat and drink, including at several Michelin-starred restaurants. City staples include suppli (deep-fried balls of risotto, mozzarella and ragu meat sauce) and cacio e pepe (a deceptively simple mix of al-dente pasta, pecorino romano and fresh black pepper). 

What to Know Before You Go to Rome

Where to stay: Radisson Blu Ghr Hotel

Hot tip: Tourists congregate here in the summer when temperatures are also sweltering. Go instead between October and April, when there are thinner crowds, better rates and cooler temps. Just make sure to bring a light jacket.

Fun fact: Each year, travelers throw about $1.7 million worth of coins into the Trevi Fountain. The money is donated to Caritas, a Catholic nonprofit that supports charities focused on health, disaster relief, poverty and migration.

6. London, England

English writer Samual Johnson once said, “When a man is tired of London, he is tired of life.” 

From live performances of Shakespeare to truly world-class (and free!) museums like the National Gallery, London will enrich your mind and enliven your senses. Of course, no visit would be complete without a stop at Buckingham Palace to see the famous stone-faced guards outside and the 19 lavish State Rooms inside (though, unfortunately, you can’t see the queen’s private quarters). Another must-see landmark is the Tower of London, the historic castle on the north side of the River Thames.

What to Know Before You Go to London

Where to stay: Vintry & Mercer

Hot tip: Many U.S. cities now offer direct flights to London, so set a price alert and act fast when you see fares drop.

Fun fact: London’s pubs are worth a visit for their names alone; fanciful monikers include The Case is Altered, The Pyrotechnists Arms, John the Unicorn and The Job Centre. 

5. Tahiti, French Polynesia

Flavorful French cuisine, top-notch resorts, warm waters — need we say more? Though Tahiti can be pricey, travelers say it’s so worth it. 

The largest of the 118 French Polynesian islands, Tahiti is split into two main regions (connected by a land bridge). Tahiti Nui, the larger region, is home to the island’s capital Papeete and surfing hotspot Papenoo Beach, while Tahiti Iti, the smaller region, offers more seclusion and the bright white sands of La Plage de Maui.

What to Know Before You Go to Tahiti

Where to stay: Hilton Hotel Tahiti

Hot tip: Visit between May and October, Tahiti’s winter, when there are less humidity and rain. 

Fun fact: Overcrowding is not a concern here; Hawaii gets more visitors in 10 days than all of French Polynesia does in a year.

4. Maui, Hawaii

If you’re short on time or you just can’t decide which Hawaiian island to visit, Maui is right in the sweet spot: not too big, not too small, but just right.

There are five regions to explore on Maui, including the popular West Maui and South Maui, home to some of the island’s best-known attractions and beaches (Wailea Beach is in South Maui, for example). But don’t overlook East Maui, where you can travel along the Road to Hana, or the Upcountry, where you can explore the world’s largest dormant volcano, Haleakala. 

What to Know Before You Go to Maui

Where to stay:  Four Seasons Resort Maui at Wailea

Hot tip: This is Hawaii we’re talking about, so your trip will be on the pricey side. Be sure to budget for add-ons if you need them (think gym access and WiFi at your hotel), and do some research on insurance before you head to the car-rental counter.

Fun fact: How’s this for a selling point? Maui has more beach than any other Hawaiian island — 60 miles of it, with red, white and black sand.

3. Bora Bora, French Polynesia

Don’t write off the French Polynesian island of Bora Bora just because of its size. Though it’s a little more than 2 miles wide and just 6 miles long, Bora Bora packs in an abundance of natural beauty. To start, you won’t be able to take your eyes off the island’s turquoise lagoon surrounded by lush jungle.

If you’re looking for more than relaxation on your trip, consider hiking or booking a 4X4 tour of Mount Otemanu, part of an extinct volcano that rises 2,400 feet above the lagoon. You can also snorkel among the coral reef of Coral Gardens, where you might catch a glimpse of reef sharks, eels and stingrays.

Because of its remoteness, flying into Bora Bora Airport will be quite a journey, no matter where you're departing from. But you'll forget everything as soon as you see this Polynesian paradise that is beautiful beyond words.

What to Know Before You Go to Bora Bora

Where to stay: Conrad Bora Bora Nui

Hot tip: Though Bora Bora can be wildly expensive to visit, you can cut costs by visiting between December and March (though you should avoid the Christmas holiday) and by bringing your own alcohol and sunscreen with you.

Fun fact: Bora Bora is one of the countries that no longer exists . The Kingdom of Bora Bora was an independent state until it was forcefully overtaken and annexed by France in 1888.

2. Paris, France

Paris has it all — incredible cuisine, legendary landmarks and centuries of history. Those are just some of the reasons it’s the second-best place to visit in the world.

Though you’ll want to spend your time hitting up popular tourist spots like the Eiffel Tower and the Musee d’Orsay, you should also carve out time to explore other parts of Paris — the city’s 20 diverse neighborhoods, called arrondissements, for instance. Standouts include the 2nd arrondissement, which touts covered passages and some of the city’s hippest restaurants, and the romantic 18th arrondissement, with charming squares, cafes and bars, set apart from the city’s more tourist-packed areas.

What to Know Before You Go to Paris

Where to stay: Grand Hotel Du Palais Royal

Hot tip: Yes, summer in Paris is busy, but the weather is also ideal — average highs are in the 70s.

Fun fact: Built for the 1889 World Fair, the Eiffel Tower was originally meant to be temporary , and was almost torn down in 1909. Luckily, local officials saw its value as a radiotelegraph station, preserving the future tourist icon for generations to come. 

1. South Island, New Zealand

South Island, the larger but less populated of the two islands that make up New Zealand, earn this top-spot honor for its gorgeous scenery, adrenelin-pumping experiences and affordability.

The 33.5-mile hike on Milford Sound, which is limited to 90 people at a time, is considered one of the world’s best treks, with stops at Lake Te Anau, suspension bridges, a mountain pass and the tallest waterfall in the country, Sutherland Falls.

For a heart-pumping experience, you can jump out of a helicopter while flying over the Harris Mountains with skis on your feet. Still not satisfied? Roam Fiordland National Park, a UNESCO World Heritage area, and explore the Fox and Franz Josef Glaciers, two of the most accessible glaciers in the world.

What to Know Before You Go to New Zealand

Where to stay: QT Queenstown

Hot tip: Book your trip for the fall, when South Island is temperate, not overcrowded and offers great rates. Bonus: This is also when the island is at its most stunning.

Fun fact: New Zealand natives, called Kiwis, are among the most hospitable you’ll ever meet. The local saying “He aha te mea nui o te ao. He tangata, he tangata, he tangata” translates , appropriately, to “What is the most important thing in the world? It is people, it is people.”

All products and listings featured on Condé Nast Traveler are independently selected by our editors. If you purchase something through our links, we may earn an affiliate commission.

The Best Destinations in the World: The Gold List 2022

By CNT Editors

There are three great lists annually in  Condé Nast Traveler,  all of which have changed due to the events of the last two years: the Readers’ Choice Awards , which you, our beloved audience, select; the Hot List , which compiles the new and notable of the previous year; and this one, which is ultimately about the places and experiences our editors carry in their hearts. This year, when we say  our editors,  we mean  CNT ’s entire global crew, working in locations from California to Beijing ; we’ve also expanded the parameters of the list to include not just the hotels and cruises you’ve seen in years past, but also the destinations we treasure. The Gold List is, more than ever, made by humans for other humans—something we need more than ever in this day and age. Here, our favorite destinations in the world.

Read the complete set of Gold List winners   here .

All listings featured in this story are independently selected by our editors. However, when you book something through our retail links, we may earn an affiliate commission.

Puebla, Mexico

I love when I can feel familiar with a new place in 48 hours. In Puebla , Mexico’s historic, fourth-largest city, all the spots you want to hit are walking distance within its center, itself a tidy sprawl of bright pink and yellow villas and small plazas. That includes food markets for a crispy cemita (a schnitzel-­style sandwich with all the fixings); the gilded Capilla del Rosario and the city’s famed talavera, or ceramic houses; I stayed for close to an hour watching the row of artisans hand-paint and hand-fire their mugs, plates, and vases at Uriarte Talavera. Before the pandemic, tourism was just starting to happen here, and the city was in that sweet spot of supporting a new breed of traveler, like with the artisanal-inspired Cartesiano hotel, but without muting any of its essence for international business. I liked that I had to use my shoddy Spanish with barkeeps and store owners. And that sitting in those plazas meant a front-row seat to daily Poblano life: vendors selling sliced cucumber spices with cayenne, old-timers playing dominos. Puebla felt like a special somewhere on the verge of discovery in a country with pockets already turned over to the masses. My guess with all that’s happened this past year is that it still does. —Erin Florio

Rio de Janeiro

If you were to hook the city of Rio de Janeiro up to a cardiogram, the needle would swing off the page. The city thrums with live samba and bossa nova at all hours of the day; the bustling streets, bookended by the dramatic rise of granite monoliths on one end and the pounding waves of the Atlantic on the other, have a pulse all their own. It's easy to feel this when you're amid throngs of colorfully clad cariocas —I feel it most swaying to the live music at Pedra do Sal on Monday nights, or when, perched in the leafy hilltop neighborhood of Santa Teresa, I hear people in neighborhoods below lean out their windows to cheer when Flamengo scores a goal. It's a complicated city, with plenty of issues—insecurity, corruption, inequity, to name just a few—but there's a premium on joy and celebration that isn't reserved for Carnaval . There are few places in the world where you know you couldn't possibly be anywhere else, and whenever I hear the whole of Arpoador beach break into applause as the sun sets in summer, I'm reminded that Rio is one of them. —Megan Spurrell

Alentejo, Portugal

I call the road to the sea through Portugal’s Alentejo region the place where the beatniks read Pessoa; you can imagine Kerouac breezing through its small hotels, surf camps, and villages scattered with craft shops, markets, and bohemian bars. For me it’s a place of happiness. There are boutique hotels like São Lourenço do Barrocal and Dá Licença and olive groves, cork oaks, and infinite horizons. The road ends at Vicentine Coast National Park, a wild, protected coastline in southern Europe. A paradise for surfers , it has electrifying sunsets, but the icy waters stop it from ever getting too crowded. —David Moralejo

Svalbard, Norway

Arctic Svalbard —whose capital, Longyearbyen, is the world’s northernmost town—is like nowhere else I’ve been. On the one hand, it’s a deep-nature Scandi fantasy of snowmobiles, Northern Lights, ski-touring along glacial valleys, and surprisingly smart boutiques with stacked wine cellars. But there’s also a compelling strangeness to this international settlement, where no one is born and no one dies. There are the Soviet mining towns with their Lenin busts, whether abandoned or (even weirder) still working; the Svalbard Global Seed Vault, which preempts a coming apocalypse; it’s advisable to leave Longyearbyen with a shotgun, in case of polar-bear attack. As much as a destination, it’s a journey into the heart of the climate crisis, with academics from across the world doing game-changing research here. I’m itching to go again—to escape but also to think and connect, which is what happens in all the best places. —Toby Skinner

Emily Pennington

Charlie Hobbs

Kaitlin Menza

CNT Editors

My first trip to Goa as a college student was wrapped in dreams of homemade chorizo and reliving moments from the cult Bollywood coming-of-age film Dil Chahta Hai . Many trips and feni cocktails later, Goa remained a respite for my city-weary bones. The state straddles its multicultural past and present, trading up ’60s hippie markets for hipster boutiques while keeping its old-world Indian and Portuguese traditions intact. Simple fish-curry plates, aunties doing an impromptu jig to fado, old-timers squabbling over their favorite Goan soccer club, and the right freshness of bread coexist with edgy global menus, alt-music gigs, and all that is artisanal and arty. The ocean changes color from one season to the next, the multi-color sunsets never repeat, and like many travelers, I continue to return and find my salve in sunshine, sea, and susegad —the quintessential Goan idea of the slow, easy, and good life. —Diya Kohl

Plettenberg Bay, South Africa

Plettenberg Bay is South Africa's summer playground, and I, a Capetonian, would drive the 186-mile coastal path along the scenic Garden Route each year to join the fun. The bohemian seaside town sits atop a sheltered bay, where a jumble of hipster coffee shops, seafood restaurants, and kitsch boutiques tumble down onto fynbos-covered cliffs—where a slew of new hotels like The Robberg Beach Lodge sit beside grandes dames like The Plettenberg Hotel . Pretty young things like to celebrate the end of matric student exams, where hedonism sweeps across the bay, while dolphin and whale watches come during the languid, warm winter months. Venture just outside Plett to find the luxury Tsala Treetop Lodge , a manicured Gary Player golf course, indigenous Keurbooms River Nature Reserve, the Plett Polo Club on the Kurland Estate, and a host of animal sanctuaries to meet cheetahs, elephants, and monkeys. But above all, come for the glorious golden beaches. Central Beach—dotted with bars—surfy Lookout Beach, and the eerie, mist-covered sands of Robberg Nature Reserve. Search hard enough and you might stumble on a sand dollar—the symbol of Plettenberg Bay, thought to bring eternal luck. —Isabella Sullivan

When I can’t take another minute of winter, I head to Scottsdale. As, historically, do the day-drinking spring breakers and the far less rowdy snowbirds. Recently, though, the Valley of the Sun has come into its own, claiming its stunning desert setting and Southwest culture in new ways. If I’m bringing the kids, the 1929 Frank Lloyd Wright–designed grande dame The Arizona Biltmore, A Waldorf Astoria Resort (on the border of Scottsdale and Phoenix), is my place. It has sprawling grounds and seven pools, one with a legitimate waterslide, and just underwent a much-needed facelift. Sanctuary Camelback Mountain Resort , terraced into the side of its namesake adobe-hued mountain, has my favorite spa in town. Its adults-only pool on weekends and easy access to sunrise hiking give me plenty of excuses to leave the kids at home. Solo or with family, I can always bank on sunshine, a great exhibit at Phoenix’s nearby Desert Botanical Garden, and excellent Sonoran-style Mexican food. —Rebecca Misner

Val Graziosa, Italy

I am a frequent traveler to Val Graziosa, a valley near the Pisan mountains and a part of Tuscany relatively unknown and terribly beautiful. Here there is Monte Pisano—“ che i Pisan veder Lucca non ponno, ” the poet Dante said, a small group of mountains that hides Lucca from Pisa and makes it impossible for the Pisan locals to see the city of Lucca. There are olive trees everywhere, producing the best olive oil on Earth in a splendid countryside. I love to walk around the surroundings of Montemagno—please read the book Maledetti Toscani, by Curzio Malaparte, and you will understand a lot about Italians from this region. I love to go to the grocery store in Patrizia for a glass of wine (the one and only épicerie of the village) and then to Certosa di Calci, a 14th-century monastery, and one of the many secret beauties in my crazy country of Italy. —Maddalena Fosati

Chiang Mai, Thailand

When I first went to Chiang Mai, I intended to stay a couple of nights and ended up staying more than a week; for me, that trip is a reminder of travel at its most impulsive and impetuous: the freedom to move on when you feel like it. There’s no beach pressure here, and inland Thailand always feels more interesting than the obvious hits of the beachfront. And, away from the beaches, there's the sense of a modern Thai city where young creatives are carving out a contemporary aesthetic, with the energy that a large student population gives a city. —Rick Jordan

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Protect Your Trip »

The world's 51 best tourist attractions.

Organize your travel calendar to include these must-see places around the world.

(Getty Images) |

Fully experience and appreciate the most memorable spots on your next adventure.

Great Pyramid of Giza: Giza, Egypt

Eiffel Tower: Paris, France

Hollywood Sign: Los Angeles, California

Berlin Wall Memorial's East Side Gallery: Berlin, Germany

La Sagrada Familia: Barcelona, Spain

Grand Palace: Bangkok, Thailand

Mount Fuji: Shizuoka, Japan

Tower of London: London, England

The Strip: Las Vegas, Nevada

Neuschwanstein Castle: Bavaria, Germany

Ubud: Bali, Indonesia

Burj Khalifa: Dubai, United Arab Emirates

Statue of Liberty: New York, New York

Oriental Pearl TV Tower: Shanghai, China

Colosseum: Rome, Italy

The Matterhorn: Zermatt, Switzerland

Blue Mosque: Istanbul, Turkey

Victoria Harbour: Hong Kong

Library of Celsus: Ephesus, Turkey

Times Square: New York, New York

Buckingham Palace: London, England

Leaning Tower of Pisa: Pisa, Italy

Forbidden City: Beijing, China

(Courtesy of The Trustees of the British Museum) |

Rosetta Stone, British Museum: London, England

(Courtesy of Disneyland) |

Disneyland Resort: Anaheim, California

Tulum: Mexico

Gyeongbokgung Palace: Seoul, South Korea

(Courtesy of Matt Stroshane & Disneyland) |

Walt Disney World Resort: Orlando, Florida

Iguazu Falls: Brazil and Argentina

Vatican City

Sydney Opera House: Sydney, Australia

Mount Everest: Nepal and Tibet

Petra: Jordan

Mona Lisa: Paris, France

Terra Cotta Warriors: Xi'an, China

Borobudur Temple: Java, Indonesia

Mount Kilimanjaro: Tanzania

Jemaa el-Fna: Marrakech, Morocco

Christ the Redeemer: Rio de Janeiro, Brazil

Great Wall of China: China

Taj Mahal: Agra, India

Meiji Shrine: Tokyo, Japan

Table Mountain: Cape Town, South Africa

Niagara Falls: New York and Ontario, Canada

Zócalo: Mexico City, Mexico

Angkor Archaeological Park: Siem Reap, Cambodia

Galápagos Islands: Ecuador

Tokyo Disney Resort: Urayasu, Japan

Acropolis: Athens, Greece

Golden Gate Bridge: San Francisco, California

Navy Pier: Chicago, Illinois

You might also be interested in:

• The World's Best Places to Visit
• The Most Beautiful Landscapes in the World
• The Most Famous Landmarks in the World
• The Best Tourist Attraction in Every U.S. State
• Vacation Ideas for Every Type of Traveler

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UN Tourism | Bringing the world closer

Un tourism welcomed to german bundestag and strengthens bilateral relations, executive council 121 st session.

Barcelona, Spain, 10-11 June 2024

UN Tourism Commits to the Antigua and Barbuda Agenda for Small Island Developing States

China recovers its position as top spender in 2023 as asia and the pacific reopens to tourism, the first global dashboard for tourism insights.

As society progresses, the tourism sector, much like many other sectors, needs to transform to serve as a catalyst for prosperity at a universal scale. Enhancing the well-being of individuals, safeguarding the natural environment, stimulating economic advancement, and fostering international harmony are key goals that are the fundamental essence of UN Tourism. The organization takes on the role of driving a sustainable force that is now central to many economies

Executive Council - 121st session

"UN tourism is leading the way forward in growing investments into the tourism sector. We serve as the bridge between investors and destinations, and we guide investments where they will have the biggest impact in making tourism more resilient, inclusive and sustainable."

Mr. Zurab Pololikashvili UN Tourism Secretary-General

UN Tourism Events

* The designations employed in this section of the website do not imply the expression of any opinions whatsoever on the part of the Secretariat of the World Tourism Organization (UNWTO) concerning the legal status of any country, territory, city or area, or of its authorities or concerning the delimitation of its frontiers or boundaries.

Yerevan, Armenia

8th un tourism global conference on wine tourism, victoria falls, zimbabwe, first un tourism regional forum on gastronomy tourism for africa, the 67th meeting of the un tourism regional commission for africa and ..., cebu, the philippines, first un tourism regional forum on gastronomy tourism for asia and the..., cebu, the philippines, 36th cap-csa and first un tourism regional forum on gastronomy tourism..., insto insights webinar on measuring accessibility at the destination l..., tourism brings progress. as one of the biggest sectors in the global economy, it has great power to bridge cultures, generate new opportunities and promote sustainable development., newsletters, am news | vol. 65 june 2024, un tourism news 84: focus on boosting tourism performance and investment opportunities, un tourism news 83: un tourism´s impact: driving investment & empowering women, am news | vol. 64 may 2024.

Explore the World: 5 Must-Visit Travel Websites for Wanderlust Seekers

I n today's fast-paced world, taking a break from the daily grind and exploring new horizons is essential for both physical and mental well-being. Travel opens doors to new cultures, cuisines, and experiences, broadening our perspectives and enriching our lives. With abundant online information, planning and executing a memorable trip has become easier than ever. Here are five outstanding travel websites that will inspire and empower you to embark on your next adventure:

1. Work Hard Travel Well

For busy professionals who crave travel experiences but struggle to fit them into their hectic schedules, Work Hard Travel Well is a beacon of inspiration. Founded by Kim, a Black travel blogger and content creator, this website provides practical tips and strategies for maximizing PTO, planning incredible journeys, and extracting every ounce of value from travel experiences. Kim's expertise is helping individuals make the most of their limited vacation time, ensuring every trip is a rejuvenating and unforgettable experience.

Follow her on YouTube here

2. The Points Guy

Travel enthusiasts and frequent travelers alike will find The Points Guy to be an invaluable resource. Founded by Brian Kelly, a travel expert and authority in frequent flyer programs and credit card rewards, this website provides a comprehensive guide to maximizing travel rewards and earning free flights and hotel stays. Their website features in-depth reviews of airlines, hotels, and credit cards and strategies for accumulating and redeeming points for valuable travel experiences . Whether you're seeking luxurious getaways or budget-friendly adventures, The Points Guy has the expertise to help you maximize your travel rewards and stretch your travel dollars further.

3. Lonely Planet

For travelers seeking in-depth insights into various destinations worldwide, Lonely Planet is a trusted and respected resource. Renowned for its comprehensive travel guides and destination-specific information, this website offers a wealth of travel knowledge, including destination guides, city guides, regional guides, and travel tips , all tailored to diverse travel styles and interests. Whether you're planning a backpacking adventure through Southeast Asia or a cultural immersion in Europe , Lonely Planet provides the tools and resources to make your trip informative, engaging, and unforgettable.

4. Condé Nast Traveler

Discerning travelers seeking high-end travel options will find inspiration and guidance on Condé Nast Traveler. A leading publication in the travel industry, this website features a curated selection of travel destinations, hotels, restaurants, and experiences, catering to those who appreciate luxury and refinement. Condé Nast Traveler's expert editors provide in-depth reviews and recommendations, ensuring that travelers make informed decisions and enjoy the best the world offers. From opulent accommodations to exclusive dining experiences, Condé Nast Traveler showcases the pinnacle of travel, inspiring dreams of unforgettable getaways.

5. National Geographic Travel

With a rich history of storytelling and exploration, National Geographic Travel offers a unique perspective on travel, combining stunning photography, insightful articles, and immersive experiences. Their website features a vast collection of travel stories, destination guides, and interactive features that inspire wanderlust and encourage exploration. National Geographic Travel takes readers beyond the typical tourist hotspots , venturing into remote corners of the world, uncovering hidden gems, and shedding light on diverse cultures and traditions. Their website is a treasure trove of travel inspiration, igniting a passion for discovery and encouraging travelers to embrace the unknown.

These five travel websites cater to diverse travel interests and preferences, providing valuable resources for planning and executing memorable travel experiences. Whether you're seeking budget-friendly backpacking adventures or luxurious getaways, these websites offer inspiration, guidance, and practical tips to make your travel dreams a reality. So, pack your bags, grab your passport, and let these travel websites fuel your wanderlust and guide you on your next adventure.

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More From Forbes

10 countries with the best tourism economies—according to a 2024 report.

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Horseshoe Bend At Sunset

Thanks in part to its national parks, universities and major metros, the United States boasts the strongest travel and tourism economy in the world right now, according to a newly released report from the World Economic Forum.

Overall, however, European countries dominate the top 10 with six of them making the cut—including France, which will be an especially popular destination this summer as Paris hosts the 2024 Summer Olympics .

View of the Eiffel Tower in Paris. France ranks among the top 10 countries for tourism in 2024.

The World Economic Forum’s Travel & Tourism Development Index (TTDI) takes into account a number of factors across several categories for its rankings.

The report’s metrics focus on countries’ tourism sectors—including factors like airports, on-the-ground transportation and ports, natural and cultural resources, safety and security, price competitiveness and destinations’ openness to tourism.

“The index measures the set of factors and policies that enable the sustainable and resilient development of the [travel and tourism] sector, which in turn contributes to the development of a country,” the report says.

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Here’s more on the report, which highlights tourism sectors around the world.

Which Countries Have The Best Travel And Tourism Industries In 2024?

Mallorca, Spain

A category that helped the United States achieve the top rank include “non-leisure resources,” which the U.S. ranked first for and is defined as having a presence of leading universities, global cities and major corporations.

With 429 national parks sites and more than 12,000 miles of coastline, the United States also came in third for natural resources, trailing behind Australia and Brazil. The country ranks No. 6 for tourist services and infrastructure.

Areas where the States fall short include price competitiveness (No. 115) and safety and security (No. 77). Malaysia ranked first for price competitiveness and Singapore took the top spot for safety and security.

On the previous report from 2021, Japan topped the list.

Kabukicho pass illuminated at night in Shinjuku district, Tokyo. The area is a commercial an ... [+] entertainment zone

Here’s the World Economic Forum’s overall rank of the top 10 countries for tourism in 2024:

No. 1: United States

No. 2: Spain

No. 3: Japan

No. 4: France

No. 5: Australia

No. 6: Germany

No. 7: United Kingdom

No. 8: China

No. 9: Italy

No. 10: Switzerland

How Is The Post-Pandemic Tourism Rebound?

While the report points out that the tourism industry continues to be on the up and up coming out of the pandemic, many countries—including the United States—are experiencing growing pains.

Of the 119 TTDI-ranked economies, 71 increased their scores between the 2019 and 2024 editions, however the average index score is just 0.7% above pre-pandemic levels.

Countries in the Middle East had the strongest rebounds, with international tourist arrivals 20% above the 2019 level. The Americas, Europe and Africa had rates around 90%.

Sustainability of travel demand is also a consideration, a timely issue as a growing number of European cities are imposing or raising tourism taxes to help curb overtourism —or at least help offset its impacts.

Beautiful canal with old medieval architecture in Venice, Italy. View of Grand Canal and gondola.

Some challenges highlighted in the report include tourism labor shortages, flight routes not keeping up with demand and inflation.

Data for the World Economic Forums’ report was collected at the end of 2023.

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Destination of the Year 2024: Costa Rica

Destinations.

• Central & South America
• Destination of the Year 2024

Introduction

Picture yourself on a white-sand beach, surrounded by palm trees. In the distance, surfers ride the breaking waves. Behind you rises a dense rainforest, where white-faced capuchin monkeys jump from branch to branch. Welcome to Costa Rica . 

I grew up in Costa Rica, and while I’ve lived all over the U.S., I'm always drawn back home. In the northwest, a dry tropical forest stretches down the Nicoya Peninsula. The laid-back beach towns that dot this part of the Pacific coast include Nosara, a mecca for surfing and yoga, and my favorite, the lesser-known San Juanillo, which still has the charm of a small fishing village. Farther south, Santa Teresa has an intriguing mix of cultures and superb international cuisine.

Venture inland and you’ll reach the Guanacaste pampas, with its sabaneros — Costa Rican cowboys — and rich pre-Columbian and colonial history. I love to walk through the town of Nicoya, one of the first Spanish settlements in the country and the home of the Chorotega people.

On the Caribbean side of the country, you’ll find the freshwater canals and serene rivers that meander through the rainforest of Barra del Colorado National Wildlife Refuge and Tortuguero National Park. In Limón, the vibrant Afro-Caribbean culture includes the sounds of calypso and an aromatic cuisine built around strong spices and coconut milk.

If hiking is your passion, try the Camino de Costa Rica, a 174-mile trail that cuts across the country: starting in Barra del Pacuare on the Atlantic coast and eventually winding into the Dota Mountains — the place where I grew up. 

Off the Osa Peninsula, in southern Costa Rica, is the Golfo Dulce, a sanctuary for Pacific humpback whales. The region is defined by mangrove swamps and Corcovado National Park, which protects one of the most diverse ecosystems in the world — and where it is possible to see a jaguar strolling along a white-sand beach.

I could go on and on. There is no single recipe for enjoying Costa Rica. Any road you take will likely bring the same result: a sense of wonder and a desire to return. We Costa Ricans are relatively few — the population barely exceeds 5 million. But we’re proud of our shared idea that things will always turn out fine and that life is, above all, beautiful.

— Ronny Rojas

Cover shot on iPhone 15 Pro Max

Cover Story

If 2024 is your year for retirement, then one, congratulations, and two, we've got a destination for you to consider moving to in your golden years. 

Travel Tips

Experiences, culture & style.

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These are the 10 most popular national parks

More than 300 million visitors explored America’s national parks last year, from Acadia in Maine to Zion in Utah.

Since the U.S. National Park Service (NPS) started keeping records in 1904, its mountain landscapes, seaside wildernesses, and high desert acres have registered more than 16 billion visits . Some of the best known parks experienced record crowds in 2023. Straddling the border between North Carolina and Tennessee , Great Smoky Mountains National Park passed 13 million recreation visits; more than 3 million people took in the plant- and rock formation-filled desertscape of California ’s Joshua Tree National Park .

Visitors are drawn to the vastness and variety of “America’s best idea.” From sea to shining sea (as well as in the wilds of Alaska and Hawaii), the NPS’s 85 million acres encompass 150,000 miles of rivers and streams and over 21,000 miles of trails.  

( Go wild, and skip the crowds, at these 7 spectacular parks .)

These 10 parks are the superstars of the system, but they offer just a glimpse of the variety to be found in the 429 park units (including 63 national parks) of the NPS.

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