j&k tourism office in chennai

About the Department

The Department of Tourism, J&K is the main developmental, promotional and regulatory arm of the J&K Government. Tourism sector is the prime driver of the economy of Jammu & Kashmir. As such, the Department of Tourism has a significant role to prepare and project the UT of J&K as a preferred Tourist destination in the country. The Department has two provincial directorates one each at Jammu and Srinagar and tourist Offices at all tourist resorts of the UT. In addition, there are 6 promotional offices outside the UT, one each at New Delhi, Mumbai, Ahmadabad, Hyderabad, Chennai and Kolkata.. Besides there are 20 area specific tourism development authorities in UT each headed by a chief executive officer, actively involved in harnessing the tourism potential and creation of tourist infrastructure in the areas of their operation. The department has also administrative control on two corporations, some clubs and five societies (see lists on home page). The role and objectives of tourism is as under.

• Overall planning and execution of schemes for the development, up-gradation and improvement of the tourism infrastructure in different parts of the UT.
• Support to the private sector industry in the form of incentives for setting up various tourist facilities as well as for promotion and marketing of their products and services.
• Promotion and marketing of various tourist destinations and products of the UT.
• Regulation of the travel-trade by enforcement of provisions of J&K Registration of Tourist Trade Act.
• Creation of tourism related infrastructure through public investment.
• Creation of tourism related infrastructure through Incentive regime for Private investment.
• Regulating the development of Destinations in a planned manner keeping the carrying capacity, ecological balance and environmental concerns in mind.
• Developing skills among the youth to make them employable in tourism Sector as service providers.
• Organizing various festivals and events and participating in travel marts, road shows and FAM tours at national and international level.

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Govt will do everything to brand J&K as international tourist destination: Union tourism minister

Union minister for tourism and culture g kishan reddy discussed various avenues pertinent to tourism in the region of jammu and kashmir and highlighted the importance of promotion and campaigning of the union territory as a tourism destination in india and across the globe..

Union Minister for Tourism and Culture G Kishan Reddy on Thursday said the government will do everything to brand Jammu and Kashmir as an international tourist destination.

Interacting with tourism stakeholders at the SKICC here as part of the Centre's outreach programme, Reddy reaffirmed the commitment of the Union government towards the promotion of Jammu and Kashmir’s rich cultural heritage worldwide.

"The central government will do everything in their domain to brand the region as an international tourist destination," he said during the interaction.

Reddy discussed various avenues pertinent to tourism in the region of Jammu and Kashmir and highlighted the importance of promotion and campaigning of the Union Territory as a tourism destination in India and across the globe.

The stakeholders, including tourist trade and travel, houseboat associations, shikarawalas, hoteliers among others, put forth their demands and issues being faced by them before the minister, an official spokesperson said.

The stakeholders sought direct flights from different cities of the country, including Hyderabad, Kolkata, and Chennai, to Srinagar, the spokesperson said.

He said they also demanded insurance cover in case of losses, development of new and virgin tourist destinations, better mobile connectivity at tourism places, renovation of old hotels at tourism destinations like Pahalgam, and Gulmarg among others.

The minister assured them that all genuine issues would be taken up at the central government level for early resolution, the spokesperson said.

Reddy said Jammu and Kashmir being a tourism destination remains top priority for Prime Minister Narendra Modi who always pushes his Cabinet for the development of the Union Territory, the spokesperson said. 

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Chenani: The quaint historical town of Jammu and Kashmir

Jammu and Kashmir's Chenani region is a historical gamut. It has witnessed the rise and fall of many great empires whose glory shines through the city walls, the palaces, and the much-revered heritage sites that Chenani is famous for. The town of Chenani is located in the Udhampur district of the Union Territory.

Built on the banks of the sacred Suryaputri (Tawi River) which originates in the lap of the Kailash Kund glacier, the belief is that Suryaputri is Saturn's sister, whose presence relieves all from the maladies of life, can be confirmed at this town where every breath of air gives one power and healing energy. Historian account suggests the name 'Chenani' is derived from Chanderi (Bundelkhand), where the ruling line of Chenani came from between 8th to 9th century.

Amongst the quondam 22 Dogra states, Chenani was the oldest and dearest to its rulers. It is believed to be erected by Chandel Dynasty Kings presently known as Anthal Rajputs who came from Kot Kalhur, Bilaspur Himachal Pradesh. Once upon a time this region used to be the capital of a small Kingdom till 1822, when Raja Gulab Singh annexed it, initially to the Lahore Empire and later to the Jammu state. Born in 1792, Maharaja Gulab Singh became the commander of a Dogra cavalry contingent.

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Chenani enjoyed a continuous single dynasty rule from 850 AD to 1947, the only Principality in J&K to achieve this status. It also used to be among the richest Jagirs of the region having been subordinate to the Mughals and Jammu. George Forester, a European traveller, revealed the annual income of Chenani in 1783 was Rs 1 Lakh! By 1945 it dropped to Rs 65,800.

While J&K has a history of Kings who ruled with an iron fist, Chenani was excused; the relationship between the Kings and their subjects was very informal. It is said that the Kings of Chenani were father figures to its people. Even the people accused of crime could roam freely, carry out their routine work, and appear in court as per their convenience. Chenani's King was also the final authority on the State Subject Certificates (PRCs) and he had the power to collect Toll and Entry Tax for entry in his region.

Chenani in the present day is most famous for its grand Shiva temple - Sudhmahadev. Back in the day Sudhmahadev was the summer camp office for the Kings of Chenani. Today the picturesque Sudhmahadev invites devotees of Lord Shiva for an annual four-day long major cultural event known as Kudd of Sudhmahadev.

The Centre is working on reviving heritage sites like temples which have been in a neglected state for a long time. Chenani's temples have unique architecture owing to its strong religious beliefs. Two notable temples among these are the - Jalandhra Devi Mata near Laddan Kotli Fort which was constructed by the early Chandel Kings in honour of their Kuldevi, Mata Jalandhara Devi; and Naina Devi Temple in the upper heavens of Mantalai hills which dates to the medieval period. Other ancient temple sites of Chenani are situated in Gouri-Kund, Gau-Karan, Mantalai, Benisang, Mandir-Dushala, Haridwar, and Buddha Kedarnath.

Built by Raja Dayal Chand in the 1820s, Chenani houses the grand Kotli Fort in Laddan (Udhampur) which has been declared as a protected monument and is undergoing renovation. The Kings enjoyed exhibiting their luxurious lifestyle and grandeur by building monuments and palaces in and around the capital city of Chenani. One such palace was the Singh-Garh Palace, that later gained popularity being the epicentre of the famous Hindi movie 'Jaani-Dushman'. The government is building an extensive plan to reconstruct and conserve such establishments that lost value over time to bring new tourist destinations in limelight and reignite the UT's passion for their glorious history.

Chenani's beauty lies in its history, pilgrimage sites, and quaint picnic spots. J&K's popular picnic destination, Patintop, is connected to Chenani with a cable car. Thanks to its cool climate, Chenani is also a giant producer of high quality vegetables and fruits, besides milk and milk products such as cheese, Kalari, Khoya, etc., which are in high demand in the region.

In the wake of spiritual tourism in the country, the Chenani-Sudhmahadev-Khellaini road project is in full swing, granting greater access to Sudhmahadev, Gauri Kund, and Mantalai temples to people across India. It will help launch J&K to the rest of the country. Boost in employment and trade will uplift the socio-economic standard of the region. The National Highways and Infrastructure Development Corporation Limited (NHIDCL), owned by the Ministry of Road Transport and Highways, are also eager to bring Udhampur in limelight as construction for an International Yoga Centre at Mantalai is underway.

Today the region's greatest attraction is the all-weather longest bi-directional tunnel in Asia standing at 9.28 km - the Chenani-Nashri tunnel. It has reduced the distance of Jammu-Srinagar National Highway by about 30 Kms and travelling time by about two hours. Lately J&K Lt. Governor Manoj Sinha has announced that Kashmir will be connected to Kanyakumari by train by the end of 2022.

The UT is going through a series of paramount developments after the revocation of Article 370, ensuring a stable ecosystem that rewards hard work and the products of the people.

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Department of Tourism

Government of jammu & kashmir.

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Service Industry has been growing in leaps and bounds over the years and has become substantial contributor to the world economies. J&K being no exception, service sector contributes more than 50% to the GDP of J&K. And amongst industries trades falling in the service sector tourism takes the lead by contributing 8% to the economy of J&K. Tourism industry holds a promise vis-à-vis Kashmir not only in terms of contribution towards GDP but addressing the major challenge of unemployment. The idea had been on the minds for quite a time to have a progressive, dynamic, and a transparent group that helps to bring in a change in the overall working in the industry by trying to first and the foremost mutual trust between various players working in the industry. Thus, JK Tourism Council was born, the only local body in J&K representing Travel & Tourism private sector and its associated industries. We will work towards bringing in the desired change in the industry by research, collaboration, innovation, and use of technology. While our consistent aim and commitment would be having the industry at par with the global standards of professionalism, but our endeavor will remain to promote local culture our vibrant history with strong focus to save our ecology and environment by promoting ecofriendly and sustainable tourism practices. No doubt it is quite and ask and looks too challenging but the pledge of our learned & experienced team with never to quit approach will try to deliver on that has been pledged to.

• Research based work
• Ecology and Climate
• Innovations with technological interventions
• Collaborations
• Policy Making
• Training and Development
• Sustainable and eco-friendly tourism
• To integrate with all major and minor stake holders (Hoteliers /Transporters /Pony Service provides/Guest House boat owners/Shikara wallas /Handicrafts and other service providers
• Safe guard the business establishments of all service providers
• Encouraging all services providers to attain all the necessary time skill development trainings for igniting new passions and inspiring incredible growth
• To provide the hassle free services to all incoming tourists with best of our support
• All of our incoming tourists should choose to stay involved with us even after there services end and the surely should become the good will ambassadors
• Bridging the gaps between End user ( Tourists ) ,the service provider and the Govt. Authorities
• Our organizations will always persuade and encourage government institutions for trying to develop best amenities and facilities required for the tourists to ensure their satisfaction by fulfilling their expectations

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