travel trends experience

31 Cutting-Edge Travel Trends To Expect For 2024

Embark on a journey into 2024 with an array of exciting trends that will redefine the travel experience. From Gen AI’s rise to the allure of Spanish landscapes, delve into sustainability, tech-infused experiences, and the beats of music tourism. Join us for a casual exploration of these trends, promising a fresh perspective on your upcoming adventures.

Discover the subtle whispers of the future in travel and get ready for a year of exciting changes with these trends encapsulating the fusion of technology, changing consumer values, and a profound desire for novel and sustainable adventures.

1. Sustainable Wanderlust

Sustainability takes center stage as eco-conscious choices permeate every facet of travel. The momentum behind sustainable accommodations and transportation reflects a collective commitment to minimizing the environmental impact of globetrotting .

A paradigm shift towards conscious consumerism is reshaping the very foundations of the travel sector, ushering in an era where the footprint of each journey matters.

2. Tech-Infused Experiences

The marriage of technology and travel reaches new heights. Augmented reality becomes a transformative force, offering immersive experiences at every destination. AI steps into the role of a personalized travel companion, shaping recommendations based on individual preferences.

Meanwhile, smart travel gadgets , from luggage innovations to wearable tech, weave a seamless tapestry of convenience, efficiency, and connectivity.

3. Local Immersion

Travelers are veering away from the trodden path, seeking genuine, offbeat experiences that delve into the heart of local culture. Community-driven travel initiatives gain prominence, fostering a symbiotic relationship where locals actively shape the traveler’s narrative.

Beyond offering unique experiences, this trend becomes a catalyst for economic growth in local communities and the preservation of cultural authenticity.

Related read: Annapurna Community trek, Nepal

4. Health and Wellness Journeys

The definition of travel broadens to encompass not just destinations but holistic well-being. Wellness-focused itineraries emerge, intertwining travel with mindfulness and fitness.

Travelers embark on journeys that rejuvenate both the body and mind , signaling a departure from conventional sightseeing to a more profound and enriching exploration of self and surroundings.

5. Virtual Travel and Meta-Tourism

A revolutionary shift occurs as virtual reality becomes an integral part of travel exploration. Digital experiences act as a prelude to physical travel, enabling individuals to traverse the globe and exploring destinations like Italy , Southern India , or Thailand from the comfort of their homes.

The traditional travel narrative undergoes a metamorphosis, blurring the lines between real and virtual experiences, offering a taste of destinations before setting foot on foreign soil.

6. Music and Sports Tourism: A Cultural Phenomenon

2024 marks a surge in sports and music tourism, fueled by once-in-a-lifetime events.

The Olympic Games return to Paris, the UEFA European Football Championship to Germany, and Super Bowl LVII to Las Vegas .

In this vibrant landscape, GO Sport Travel stands out as the premier destination for those seeking exclusive sporting experiences and matchday breaks across Europe. As a one-stop shop, GO Sport Travel provides unparalleled access to premier allocations at all major European football leagues, Formula One races, tennis majors, and Moto GP events.

On the other hand, Expedia predicts the rise of “tour tourism” after the success of major concert tours in 2023 and the sustained upward trajectory of music festivals .

The Libertines’ tour and the connection with The Albion Rooms showcase the fusion of music and accommodation. Gen Z and travelers express a strong inclination toward concert attendance and overseas music experiences in 2024.

7. Culinary Adventures

Culinary tourism keeps taking center stage, with a fusion of global flavors and a celebration of local gastronomy.

Social media’s influence on foodie culture propels travelers to embark on journeys where the culinary narrative is as rich and diverse as the destinations themselves.

Last but not least, unique dining experiences become a pivotal factor in shaping travel itineraries.

8. Retro Travel Revival

A nostalgia-driven wave sweeps across travel experiences. Travelers revisit classic destinations and activities, drawn by the allure of vintage aesthetics in a modern context.

This trend taps into a longing for the timeless, infusing a sense of nostalgia into every journey and redefining what it means to explore the world.

Van life read: A journey through Northern Spain in our vintage motorhome

9. Adventure Tourism 2.0

Adventure takes a futuristic turn, with extreme and unconventional travel activities rising. Technology intertwines with adventure tourism, offering experiences that push boundaries.

The very definition of adventure evolves, inviting modern travelers to embrace the thrill of the unknown and explore uncharted territories.

10. Wellness Retreats in Unconventional Settings

The pursuit of well-being extends to unconventional locations as wellness retreats break free from traditional confines .

Nature and the great outdoors become the backdrop for rejuvenation, marrying the serenity of untouched landscapes with curated well-being experiences.

Offbeat destinations and unique glamping accommodations beckon those seeking solace and a holistic escape.

11. Mental Wellness Travel

In response to the growing importance of mental health, travel experiences are crafted to enhance overall well-being .

Destinations promoting relaxation and stress relief gain prominence, catering to a traveler’s mental health needs.

Mindfulness practices are seamlessly integrated into travel itineraries, offering a holistic approach to self-care on the road .

12. Space Tourism

A new frontier opens with the dawn of commercial space travel. Travelers venture beyond Earth’s boundaries, experiencing zero gravity and even contemplating orbital stays.

The emergence of space tourism heralds a transformative era in travel, as individuals prepare to explore the cosmos and redefine the very essence of a celestial journey.

13. Cultural Exchange Programs

Immersive cultural exchange takes center stage, urging travelers to go beyond sightseeing. Living with local families, participating in daily life, and engaging in cultural traditions become integral to the travel experience.

This trend fosters cross-cultural understanding, transforming travel into a powerful tool for global connection.

14. Inclusive and Accessible Travel

A commitment to inclusivity shapes travel experiences, with a rising tide of options catering to all abilities.

Accommodations, transportation, and attractions embrace accessibility , ensuring that travel becomes an enriching experience for everyone.

The importance of inclusivity reverberates throughout the travel industry , paving the way for a more diverse and welcoming landscape.

15. Educational Tourism

Beyond traditional study abroad programs, educational tourism gains momentum. Travelers seek learning experiences beyond the classroom , participating in skill development retreats and educational vacations.

The integration of learning into travel itineraries reflects a desire for intellectual growth and personal enrichment.

16. Customized Travel Experiences

The era of hyper-personalized travel has arrived, offering bespoke itineraries tailored to individual preferences. Artificial Intelligence plays a pivotal role in creating highly personalized travel plans, ensuring every journey is a unique and tailored experience.

The traveler becomes the focal point, with customized experiences shaping the future of travel.

17. Spontaneity Rules: The Decline of Lengthy Planning

A paradigm shift occurs as spontaneous trips gain popularity, challenging the tradition of long-term travel planning .

Last-minute bookings surge, with Spain emerging as a hotbed for spontaneous travel . Forbes and Hopper validate the trend, showcasing a shift toward impromptu getaways.

The connection between spontaneous travel and increased happiness is highlighted by Skyscanner. The evolving travel landscape embraces unpredictability, marking 2024 as the year where spontaneity rules.

18. Heritage Tourism

In an era of rediscovery and cultural appreciation, heritage tourism takes center stage. Travelers are drawn to the rich tapestry of historical sites, aiming to understand their cultural roots better.

The intersection of heritage and sustainable tourism becomes evident as visitors explore and preserve cultural landmarks. This trend fosters a deeper connection between travelers and the historical narratives embedded in the places they visit.

19. Solo Travel for Connection

Solo travel undergoes a transformation beyond individual exploration, evolving into a means of connecting with oneself and others.

Group activities and networking opportunities specifically designed for solo travelers gain prevalence , fostering a sense of community on the road.

Destinations actively work to create environments that cater to solo adventurers, promoting both self-discovery and social engagement.

20. Immersive Sustainability: Beyond Greenwashing

Sustainability transcends trend status to become an essential element of the travel industry.

Booking.com’s survey underscores a growing demand for accommodations with innovative sustainability features. Properties worldwide actively embrace initiatives such as marine reserves and eco-friendly construction .

Exemplifying immersive sustainability are eviivo Collective’s Desert Harbor and Rachel’s Farm, committed to eco-friendly practices . The industry witnesses a surge in EV charger installations, reflecting a broader commitment to sustainable practices.

21. Digital Detox Travel

As the digital age advances, the need for a break from technology becomes integral to travel experiences. Digital detox travel emerges as a trend where travelers consciously unplug from digital distractions.

Destinations promoting an escape from the constant connectivity of modern life offer serene environments conducive to relaxation, emphasizing the positive impact of disconnecting on mental well-being during travel.

22. Extreme Luxury Travel

Beyond conventional notions of luxury, extreme luxury travel takes center stage, offering exclusive and high-end experiences.

Discerning travelers seek unparalleled services in exotic locations, pushing the boundaries of opulence. The pursuit of unique, extraordinary, and personalized travel encounters becomes a driving force, redefining the benchmarks for luxury in the travel industry.

In navigating this realm, a critical challenge surfaces: to determine whether luxury travel can be sustainable at all . As we embark on this journey, contemplating the seamless integration of opulence with environmental responsibility, the question arises: what steps and innovations are needed to harmonize these seemingly contrasting elements?

23. Civic Engagement Travel

Travel becomes a transformative force for good as civic engagement – the active participation of individuals in the political, economic, and social life of their communities – travel gains prominence.

Travelers actively seek experiences with a focus on community service and volunteering, contributing to local projects and initiatives .

The impact of travel extends beyond personal enrichment to actively shaping and supporting the communities visited, emphasizing the role of travelers as agents of positive change.

24. Amenities: The New Booking Currency

Unique and compelling amenities redefine the competitive landscape in 2024. 7744 Ranch sets a benchmark with its upscale glamping experience featuring celebrity-owned trailers. Kenny Hawskworth, owner of Barnston Group, elevates guest experiences with high-end fitness bars and festive embellishments.

Amenities play a pivotal role in capturing travelers’ imagination and placing destinations on the map.

HospitalityNet predicts a trend of developers investing in wow-factor concepts, further emphasizing the importance of unique offerings.

25. Gen AI: A Revolution Unleashed

The travel technology landscape witnessed a revolutionary shift with the emergence of Generative Artificial Intelligence (Gen AI).

Gen AI, the evolution of Artificial Intelligence (AI), reshapes user experiences in the travel sector. ChatGPT’s impact in 2023 acts as a catalyst, paving the way for the integration of Gen AI.

The transformative power of Generative AI goes beyond traditional AI boundaries, enabling personalized and adaptive interactions.

26. Spain: Beyond Tourism to Residency

Spain takes the spotlight in 2024, not just as a tourist destination but as a sought-after location for permanent residence according to Forbes . Malaga, Alicante, and Valencia secure top spots in global city rankings, with Malaga leading the charge.

The tech boom positions Malaga as Spain’s tech capital, attracting industry giants like Google and Oracle. The allure of Spain extends beyond tourism, driven by remote work opportunities , stunning beaches, and a thriving cityscape.

Barcelona adds to Spain’s appeal, securing a spot in Resonance’s Best Cities of 2024.

27. Pet-Friendly Travel

The bond between humans and their pets extends to travel, as the trend of pet-friendly travel continues to grow.

Accommodations and transportation services increasingly cater to the needs of traveling pet owners, recognizing the importance of including furry companions and ESAs ( Emotional Support Animals ) in the travel experience.

Destinations embracing pet-friendly initiatives become sought-after by a demographic seeking seamless travel with their beloved animals.

28. Dynamic Travel Subscription Services

A new paradigm in travel emerges with the advent of dynamic travel subscription services. Subscription-based models for travel services have gained popularity, providing travelers with personalized subscription plans for regular getaways.

The convenience and flexibility offered by subscription-based travel services redefine the traditional approach to travel, allowing individuals to curate their travel experiences seamlessly.

29. Micro-Cations

Recognizing the changing dynamics of travel, micro-cations gain traction as short, focused getaways become increasingly popular.

After the staycation boom , travelers are now looking to maximize experiences within a limited timeframe, opting for frequent shorter vacations over traditional lengthy trips. Their major attraction is the ability to refresh quickly.

30. Vacation Rentals: A New Era in Accommodation

The vacation rental market witnesses unparalleled growth, projecting a market volume of $107.7 billion by 2027.

Pandemic-driven changes position vacation rentals as preferable alternatives. A balanced coexistence with traditional hospitality emerges, with full-service offerings regaining popularity.

The luxury of space, privacy, and unique amenities redefines the accommodation experience, further solidifying vacation rentals as a dominant force in the industry.

And guess what? We added a touch of Galician charm to Airbnb last summer with our very own cottage . Curious? Check it out!

31. Borderless Work and Travel

The concept of a traditional office dissolves as work and leisure intertwine. Digital nomads, armed with laptops and a thirst for exploration, redefine the work environment .

Remote work-friendly destinations witness a surge in popularity, reshaping not only office culture but also the very essence of workcations and business travel worldwide.

In conclusion, the landscape of travel in 2024 is shaped by an intricate interplay of cutting-edge trends. From sustainability and tech-infused experiences to immersive sustainability and dynamic travel subscription services, each trend contributes to a transformative journey for both travelers and the industry.

As we navigate the year ahead, these trends underscore not only the evolving preferences of travelers but also the industry’s adaptability and commitment to shaping a more diverse, sustainable, and enriching travel experience.

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People are traveling to make memories in 2024. While everyone’s motivation for booking a trip is unique – whether it’s taking a solo getaway to recharge or embarking on an expedition cruise or safari – the trips that are trending are sure to be transformative, and our American Express Travel Consultants are here to build dream itineraries and help every step of the way.”

Nearly three-quarters of global respondents are into sports, with 71% considering themselves either a “huge” or casual fan. And as easy as it is to watch from your living room, 37% have plans to travel for sports this year. Of those, 38% will average trips of 6 hours or more

Why are these fans going the extra mile in 2024? The driving forces include: watching a favorite sports team in person (35%), witnessing a big sports or cultural event (34%), and seeing a favorite athlete (20%).

In the past few years, Las Vegas has become an even more sought-after destination due to the growing prevalence of professional sports – giving us an even greater opportunity to focus on luxury, experience-based travel. Iconic sports moments continue to come to life in Las Vegas, with no signs of slowing down. Wynn has maximized these city-wide events with complementary bespoke programming, which provide our guests with unique, one-of-a-kind moments only found at our resort. With more major events on the horizon, we have an opportunity to continue innovating our programming so that guests see Wynn and Las Vegas as a can’t-miss destination.”

For some respondents, the major trip they have in mind is an immersive adventure, often somewhere totally remote. For others, it simply means a longer trip that’s full of new and diverse experiences—visiting multiple countries, for example. 63% of respondents who plan to visit more than one country on a single trip in 2024 plan to do so in Europe.

The transformative potential of these trips makes them worth the cost and planning. 66% of respondents agree that they are saving up for a major trip this year, and most respondents (54%) like to plan these trips 3-6 months in advance. For inspiration, travelers turn to friends or family (52%), social media (39%), and travel websites (37%).

At Seabourn, travel is back in full swing, and we’ve seen guests show a thirst for knowledge on our voyages, while enjoying the ultra-luxury, once-in-a-lifetime travel experience that we offer. Not only are travelers hungry for adventure and exploration, but they are engaged and show a desire to immerse in the culture of a region. These trips allow travelers to experience ancient, otherworldly, hard-to-reach landscapes, and stunning wildlife, and inspiring local cultures, illustrating how luxury expedition cruising allows travelers to explore remote destinations and create memories to last a lifetime.”

The most popular new travel companions are me, myself, and I. Solo trips are easier to schedule and tailor exactly to your liking, which makes them great for resetting after a busy week: 57% of respondents agreed that they were more likely to travel solo for a quick weekend getaway than for a longer or more expensive trip.

Either way, solo travelers are becoming an important subset. The two types of destinations where they’re most likely to be found? In a new city (29%) or relaxing at a beach or island (22%).

Solo travel is a wonderful way to unwind and discover a new hobby. Traveling alone also allows you to take ownership of selecting the perfect destination and gives you the ability to curate the ideal itinerary, catered just for you.”

Although booking in advance can bring peace of mind and access to some of the most in-demand attractions, many travelers like to do at least some of their planning as they go: 44% of respondents said they prefer to take a spontaneous trip instead of having all the details planned.

Being open to serendipity and the unexpected is part of the excitement of travel; it allows you to act on tips from locals and discover out-of-the-way spots on your own. Granted, most travelers would rather improvise dining and shopping than, say, hotels. And they’re more likely to plan spontaneous travel this year with family (41%) or a significant other (35%) than alone (27%) or with friends (20%).

Travelers are looking to take spontaneous last-minute trips this year, prioritizing flexibility. For those wanting the ability to be spontaneous with their plans, our team of Travel Consultants can support with last minute, on-the-go travel requests.”

Where Travelers Like To Be Spontaneous

Download the 2024 Global Travel Trends report here.

1 SURVEY METHODOLOGY

This poll was conducted between January 31 – February 8, 2024 among a sample of 2,005 US Adults, 1,007 Australia Adults, 1,002 Canada Adults, 1,002 UK Adults, 1,002 Japan Adults, 1,006 Mexico Adults and 1,005 India Adults who have at least a $50k+ income equivalent and typically travel at least once a year. The interviews were conducted online. Results from the full survey have a margin of error of plus or minus 2-4 percentage points. Some geographies may be weighted with fewer variables depending on local census data availability.

2 Gen-Z and Millennials are defined as respondents as being born between 1981 - 2012.

3 GenX are defined as respondents as being born between 1965 - 1980.

4 Baby Boomers are defined as respondents as being born between 1946 - 1964.

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Statement credits are typically received within a few days, however it may take 90 days after an eligible prepaid hotel booking is charged to the Card Account. American Express relies on the merchant’s processing of transactions to determine the transaction date. The transaction date may differ from the date you made the purchase if, for example, there is a delay in the merchant submitting the transaction to us or if the merchant uses another date as the transaction date. This means that in some cases your purchase may not earn the statement credit benefit for the benefit period in which you made the purchase. For example, if an eligible purchase is made on December 31st but the merchant processes the transaction such that it is identified to us as occurring on January 1st, then the statement credit available in the next calendar year will be applied. Statement credits may not be received or may be reversed if the booking is cancelled or modified. If the Card Account is canceled or past due, it may not qualify to receive a statement credit. If American Express does not receive information that identifies your transaction as eligible, you will not receive the statement credits. For example, your transaction will not be eligible if it is a booking: (i) made with a property not included in the Fine Hotels + Resorts or The Hotel Collection programs, (ii) not made through American Express Travel, or (iii) not made with an eligible Card. Participating properties and their availability are subject to change. If American Express, in its sole discretion, determines that you have engaged in or intend to engage in any manner of abuse, misuse, or gaming in connection with this benefit, American Express will not have an obligation to provide and may reverse any statement credits provided to you. If a charge for an eligible purchase is included in a Pay Over Time balance on your Card Account, the statement credit associated with that charge may not be applied to that Pay Over Time balance. Instead, the statement credit may be applied to your Pay In Full balance. Please refer to  AmericanExpress.com/FHR  and  AmericanExpress.com/HC  for more information about Fine Hotels + Resorts and The Hotel Collection, respectively. 

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These Are the Biggest Trends in Travel, According to Our Specialists

By Betsy Blumenthal

The travel industry has experienced a difficult couple of years as a result of the COVID-19 pandemic: each day, it seems, has begun or ended with new shutdowns, lifted regulations, and other coronavirus-related precautions. But we're finally inching toward a new normal, accompanied by a pent-up desire to travel—and perhaps no one is better equipped to help us navigate this changing world than our network of top travel specialists. We tapped them to see which trends—from top destinations to types of trips and even traveler motivations—are on the rise right now. Here's what they had to say. 

For the full list of Condé Nast Traveler' s Top Travel Specialists, please visit cntraveler.com/travel-specialists .  

A sunny street in the town of Grottaglie in Puglia, Italy

Groups of friends or families are booking gorilla trekking trips in Uganda.

Where travelers are headed 

“This year will be the Great Return to Italy—and especially to lesser-visited areas like Umbria, Sicily, and Puglia. Travelers still want to have an authentic experience, but away from the crowds.” — John A. Skelton, John Skelton Travels

“As Australia reopens to international travelers in the months ahead, clean, green destinations like the island-state of Tasmania are sure to be particularly popular; Tasmania offers unspoiled wilderness and some of the purest air in the world, with opportunities to digitally detox on breathtaking multi-day hikes, unwind with fine food and wine in luxury surrounds, and to simply escape the cares of the rest of the world.” — Stuart Rigg, Southern Crossings

“Slovenia is increasingly inching onto travelers' radar because it's still “something new.” It's an uncrowded destination with a lot of outdoor space and activities, plus amazing culinary experiences.” — Matej Knific, Luxury Slovenia

“I’m seeing a big increase in travel for groups of friends and families, and a lot of interest in gorilla trekking in Uganda or Rwanda, paired with safaris in East Africa. East Africa has always been a popular destination because of its accessibility, and it will be the go-to destination in Africa for 2022.” — Ashley Gerrand, Go2Africa

“With one of the highest vaccination rates on the planet, Brazil is bouncing back in a big way. We're seeing a significant uptick in requests, mainly by families and small groups of friends, for beach houses around Bahia and the Emerald Coast, as well as more adventurous trips into the Amazon and the Pantanal.” — Harry Hastings, Plan South America

“There are a growing number of companies offering training to potential ‘vacationauts’ and I think that some sort of space travel will be the new travel trend in 2022.”  — Jody Bear, Bear & Bear Travel

Yacht charters are growing in popularity. 

“The trend I’m seeing so far for travel in 2022 is longer stays. Before, many of my clients were taking two weeks at a time to explore a destination; now they want to book vacations for a month or longer. The destinations I’m seeing more requests for this year are Sardinia, Egypt , and Svalbard. I'm also noticing a lot of interest in wellness travel or in adding a wellness element to their trip (visits to thermal waters in Italy, adding yoga and/or meditation classes to a villa stay, guided hiking options, and even treks to Everest Base Camp).” — Ariane Henry​, Vision Travel

“Remote renewal is here to stay. Destinations with wide-open spaces and few crowds will continue to speak to travelers.” — John Clifford, International Travel Management

“I've received a lot of requests for people who want to explore Denali, to see eagles soar above them or spot bears and moose in the wild. It's also someplace where they can avoid the crowds and stay in the U.S.” — Grace Cular Yee, Pineapple7 Travel

“It seems that in 2022 the Mediterranean is all the rage. We are seeing considerably longer stays of three or more weeks, increased demand for yacht charters as the ultimate form of social distancing, extended family travel with five- to seven family members traveling, and more country-hopping than ever before, with clients combining Greece and Italy, Croatia and Greece, Turkey and Egypt, and more.” — Mina Agnos, Travelive

“The west coast of France, as well as Ile de Ré and the French Basque Country, are definitely gaining momentum with travelers looking for alternatives to the crowded Mediterranean coast. In summer it’s also busy but offers a very different vibe; it's also closer to nature, more authentic, and less “glitzy.”” — Philip Haslett, Kairos Travel

The big reasons people are traveling now—and what they're hoping to gain from their trips

“The trend that’s taking off isn’t necessarily related to what travelers are doing or where they’re going; it’s more about their mindset. I’m seeing more and more clients living in the present and pulling the trigger on their ‘someday’ trips.” — Mo Noubani, The Travel Box International

By Jessica Puckett

By Madison Flager

By Melissa Liebling-Goldberg

By Julia Eskins

“As a result of the pandemic shining a light on the fragility of life (and maybe just an overall sense of attachment to something greater), more travelers are seeking out travel to spiritual landmarks or religious sites as a way to connect with the destination in a way that maybe they haven't before. Similarly, with people accessing genealogy records through tools like Ancestry.com, and the added time of being inside during pandemic to research their family trees, I think that many people are planning trips to where their ancestors are from in an effort to connect in a way that feels more meaningful than the usual family trip to the all-inclusive resort.” — Sarah Taylor, All Set Concierge

“For more nature, more open-air adventure, and more awareness of whether tourism dollars are really benefiting local communities.” — Sebastian Lapostol, Trufflepig Travel

“Parents are realizing that a stint away from the classroom and traveling the world—if well-curated—can be every bit as educational for their children as a conventional academic curriculum. This is best manifested on a family sabbatical where they explore a country or region in real depth, learning as they go, and ideally with the children gaining an understanding of conservation, sustainability, how other cultures live and think, and how other ecosystems operate.” — Tom Barber, Original Travel

“More and more people will be planning long-term to make sure they don’t miss any more important milestones. I call these the Big Threes (birthdays, bas mitzvahs, and baccalaureates) and the Big Os (the 30th, 40th, 50th birthdays, etc.” — Cate Caruso, True Place Travels

Brazil is seeing renewed interest among travelers thanks to high vaccination rates.

A villa in Ourika, Morocco

The way travelers are exploring a destination is changing

“While group tours are an exciting way to meet like-minded people and have shared experiences with new friends, people are far more interested in traveling independently. They want to be in control of their trip and are finding it far easier if they can be flexible and adaptable.” — Victoria Dyer, India Beat

“ Slow travel , where travelers choose one accommodation, like a high-end villa, and delve into local life over two weeks or more, is gaining ground. Clients have a luxe home base with high-touch service, but they also feel like they’ve truly seen a region.” — Richard G. Edwards, Greenspot Travel

“A different perspective on game-viewing. The chance to have close yet safe encounters with wildlife remains one of Africa’s biggest draws, and destinations are constantly seeking new ways to do this without putting stress on the animals. Scenic helicopter flights are a wonderful way to see not just the wildlife but the mosaic of the landscape. Canoeing and horseback safaris are another way to change the pace, with no engine noise or exhaust fumes.” — Susan Neva, Alluring Africa

“Demand for small private cruises—like our ultra-luxe canal barges or vintage boutique barges—has skyrocketed in this next year thanks to their exclusivity. A floating ‘bubble’ with your own crew, similar to a yacht or villa rental with staff, shared privately with the familiar laughter of family or friends will always have a market but particularly in the coming years.” — Jill Jergel, Frontiers International Travel

“I predict that one of the biggest trends will be travelers wanting highly customized private trips that combine favorite places that they like to return to again and again—places they used to visit often but haven’t been to in a few years—along with new destinations that they're visiting for the first time. This old and new combination allows them to connect with destinations that are already meaningful and cherished while also satisfying their curiosity and desire to get out there and explore new places.” — Ashley Ganz, Artisans of Leisure

“In 2022, travelers are placing greater importance on time (making up for lost time, saving time, getting the most out of time together with friends and family). As a result, we're incorporating time-maximizing elements into itineraries including private flights, VIP/fast track through airports, skip-the-line access, using private yacht charters to transfer between destinations, and planning specific experiences or excursions well in advance (versus staying flexible or planning last-minute, as we have in previous years).” — Sarah Fazendin, Videre Travel

“Travelers are slowing down and seeing less, but learning and experiencing more from a single base versus chasing down an itinerary of sites and activities.” — Marcello Baglioni, Agave Travel Creative

A version of this article appeared in the April 2022 issue of Condé Nast Traveler.  Subscribe to the magazine   here .

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Virtuoso Reveals the Hottest Travel Trends for 2024 

From wellness to yachting, the luxury travel network shares the top trends from its global survey.

By Irenie Forshaw

Travelers have been making up for lost time this year, returning in their droves to far-flung locations across the globe. And, if Virtuoso’s Luxe Report on travel trends is anything to go by, this appetite for adventure will only grow in 2024.

The luxury travel network surveyed a group of industry-leading travel agency members across more than 50 countries to gain an insight into the preferences and desires shaping the high-end travel sphere for the year ahead.

It’s been a turbulent time for travel and, as the pandemic gradually fades from our minds, there has been a dramatic shift from binge-watching TV in our pajamas to planning that bucket list trip.

For those with the funds to travel, there’s a clear desire to tick off those once-in-a-lifetime experiences that only recently felt completely out of reach. Here, we break down the findings from Virtuoso’s survey on travel trends for 2024 to give you some inspiration when planning your next vacation.

[See also: Elite Traveler’s Top Suites in the World]

Destination

First, let’s get straight down to where affluent travelers want to go. Whether retreating to a Tuscan wine estate or one of Amalfi’s historic palazzos , Italy takes first place across the board when it comes to top destinations for 2024. For US and UK travelers, it’s closely followed by France and Greece. No surprises there.

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When it comes to ‘re-emerging destinations’ by region, Japan – one of the last countries to open its borders – scoops the top spot, with Egypt, Sri Lanka, Morocco and Antarctica also on the rise ( cruises to the White Continent have seen a dramatic uptick).

“Experienced travelers are diverging from the usual European options and branching out to exotic locales driven by the desire to visit a place dreamed of during the pandemic or even the ambition of being the ‘first’ to a destination,” explains Misty Belles, vice president for global public relations at Virtuoso .

“The cultural richness of these re-emerging hotspots offers unique and exciting itineraries for those seeking a departure from the norm and provides a story to tell friends around dinner tables on their return.”

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Virtuoso also revealed the cities wealthy travelers hope to visit next year. Paris – host of the 2024 Olympics – came in first, with Dubai, New York , London and Florence also in high demand.

A whopping 94% of travelers are incorporating wellness into their travels, with 47% willing to pay $5,000 – $10,000 for this self-care element per trip.

While traditional spa treatments and outdoor nature-focused retreats are among the most in-demand experiences, wealthy travelers are also showing an increased interest in sleep programs, creative and performance art, and sustainable wellness.

When it comes to the top wellness destinations, Mexico , the US and Europe are the most popular spots. Virtuoso also highlighted Thailand, Bali, Fiji, Iceland and Africa as destinations where self-care is very much on the rise.

Food and Wine

It will come as little surprise that food and wine are a major draw when it comes to vacation planning, with 70% of Virtuoso advisors reporting an increase in culinary travel.

Visiting a brewery or distillery and sampling street food take the top spots for favored culinary experiences, with more travelers hoping to fully immerse themselves in cultures through food.

Italy, France and Mexico are the most popular foodie destinations, with Portugal, Copenhagen , Croatia and Colombia emerging as culinary hotspots.

Exclusive Use

The pandemic has spurred a notable shift to exclusive-use experiences. From swapping first-class flights for private aviation to opting for luxury villas instead of five-star hotels, high-net-worth travelers are seeking hassle-free, custom trips away from prying eyes.

“People were inconvenienced to such a degree during the pandemic that they’re now looking for ways to minimize stress, annoyances and remove anything that potentially interrupts their plans,” says Belles.

Yachting has seen a dramatic rise in demand; Virtuoso’s report reveals 2023 bookings were up 79% over 2019. The Caribbean, Croatia, Greece,and San Tropez are among the most sought-after spots The luxury travel network also found an increase in demand for intimate, small-vessel cruises . Popular routes include the Danube River, the Mekong River and the Nile.

Sustainability

High-net-worth travelers are demonstrating a growing awareness of the environmental impact of their trips. Virtuoso’s Luxe Report revealed that 29% of UK travelers are looking to minimize their carbon footprint with carbon offsetting initiatives, while 82% are selecting destinations with more moderate weather conditions.

When it comes to giving back, affluent travelers are most likely to support animal wildlife conservation, local communities, land conservation projects and staying at eco-lodges.

Belles highlights Greece, Morocco and Hawaii as places that have been top of mind for travelers who want to support those recently impacted by disaster. “We’ve seen clients taking action to support the economy of such destinations, including making donations to local relief efforts, supporting local businesses, attending vetted fundraising events and engaging in volunteering,” she explains.

To combat over-tourism and avoid the crowds, the report also found travelers are visiting destinations at off-peak times and embracing the ‘slow season’.

virtuoso.com

[See also: Elite Traveler Reveals Top Jets in the World Database for 2024]

Irenie Forshaw

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2024 Travel trends to watch

As we strap in for the journey into 2024, the travel landscape is transforming in profound and exciting ways. Shaped by the latest global changes and a growing consciousness among travellers, this year is set to redefine how we experience the world. From the integration of technology in travel to the rise of sustainable and health-focused trips, we are witnessing a new era of exploration that values personal growth, environmental stewardship, and cultural immersion.

READ MORE: Here’s why Aussies are embracing the journey of self discovery in 2024

So, we decided that a 2024 travel trends list would be a great way of showcasing some of the insight we have gained from speaking to experts and staying abreast of the most recent changes.

Sustainable and eco-friendly travel

Sustainability is the new luxury in travel. In 2024, eco-conscious travel is not just a preference but a deep-rooted value for many adventurers. This trend goes beyond just choosing green hotels or eco-lodges; it’s about engaging with destinations that prioritize the preservation of their natural environments and cultures.

Costa Rica, for instance, offers an exemplary model with its eco-lodges that blend seamlessly into the natural landscape, providing an immersive experience in the heart of the rainforest while ensuring minimal environmental impact. Similarly, in New Zealand, sustainable tourism initiatives are not only preserving the pristine beauty of the landscapes but also ensuring that tourism benefits local communities. This conscious travel movement is reshaping how destinations market themselves and how travellers make their choices, placing a significant emphasis on environmental and social responsibility.

Technology-enhanced travel experiences

The intersection of technology and travel is creating new dimensions in how we explore. In 2024, virtual and augmented reality are not mere novelties; they are essential tools that offer immersive exploratory experiences. These technologies are particularly transformative for historical and cultural sites.

For instance, VR technology can recreate historical events or bring extinct environments back to life, offering a window into the past that was previously unimaginable. AR, on the other hand, is enhancing the way we navigate and interact with destinations. From AR-guided city tours to interactive museum exhibits, these technologies are enriching the traveller’s experience, making learning more engaging and comprehensive.

However, this digital immersion also brings a challenge: finding the right balance between technology and the authentic, unmediated experiences that travel offers. The key lies in using these technologies to enhance, rather than replace, the real-world experience.

Off-the-beaten-path destinations

2024 is witnessing a significant shift in destination preferences. Travellers are increasingly seeking unique experiences away from crowded and popular tourist spots. This trend is about more than just finding quiet vacation spots; it’s about discovering the heart and soul of unexplored territories. Destinations like remote islands, hidden villages, and lesser-known cities are gaining popularity. This shift is not only about satisfying the wanderlust of travellers but also about distributing the benefits of tourism more evenly across the globe. By exploring these off-the-beaten-path locations, travellers are contributing to local economies that have not traditionally benefited from tourism, thus helping to alleviate the issue of overtourism in popular destinations.

This trend also presents an opportunity for travellers to engage with cultures and experiences that are not typically highlighted in travel brochures, offering a more authentic and diverse perspective of the world.

Wellness and health-focused trips

The concept of travel as a means to rejuvenate body and mind is gaining momentum in 2024. Wellness retreats are no longer niche; they have become a mainstream choice for many. These retreats offer a diverse range of experiences, from spiritual yoga retreats in Bali, where travellers can engage in meditation and mindfulness practices, to wellness cruises that combine the luxury of a cruise holiday with health-focused programs.

This trend reflects a broader societal shift towards prioritizing mental and physical well-being. More than just a holiday, these trips are viewed as an essential part of maintaining a balanced, healthy lifestyle. They offer a sanctuary for travellers to disconnect from the stresses of daily life and focus on self-care, be it through spa treatments, fitness activities, or nutritional programmes. The rise of wellness tourism signifies a deeper understanding among travellers that vacations can be more than just a break; they can be transformative experiences that contribute positively to one’s overall well-being.

Cultural immersion and learning experiences

In 2024, the desire for authentic travel experiences is stronger than ever. Travelers are seeking out opportunities that allow them to immerse themselves in the culture and lifestyle of their destinations. This trend is about more than just observing; it’s about participating and engaging with different cultures.

From cooking classes in the rustic kitchens of Tuscany, where travelers learn age-old recipes from local chefs, to language immersion programs in the bustling streets of Madrid, these experiences offer a deeper connection to the places visited. They are not only about seeing new places but also about learning and growing from these experiences. Such immersive travels often lead to more meaningful and memorable trips, providing insights into local customs, traditions, and ways of life.

Looking at these 2024 travel trends underscores a growing appreciation for the diversity of cultures around the world and a desire among travellers to not just see the world but to understand and experience it on a deeper level.

READ MORE: Here is the Travel Wanderlust Traveller Christmas Gift Guide 2023

What are your thoughts on our 2024 travel trends?

The travel trends of 2024 reflect a profound shift in the way we view and engage with the world around us. From the focus on sustainable and eco-friendly practices to the embrace of technology in enhancing travel experiences, the exploration of off-the-beaten-path destinations, the rise of wellness-focused trips, and the deep cultural immersion experiences, these trends highlight a collective desire for meaningful, responsible, and enriching travel experiences. As we embrace these trends, we are not just exploring new destinations; we are redefining our relationship with the world, seeking to understand it better, and finding ways to make our travel experiences more sustainable, enriching, and fulfilling.

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Is experiential travel the next big trend?

The nature of travel is changing, with a stronger focus on immersive experiences. What does this mean for travellers?

  Broadly speaking, the concept of experiential travel refers to immersive experiences — the kind that aims to forge a deeper connection with a destination than can usually be had from traditional leisure holidays. These often involve an element of adventure, whether physical, cultural or spiritual. According to trend-spotting agency Mabrian, these kinds of trips are now almost as high on the average traveller’s wish list as more conventional holidays — defined as involving activities such as sunbathing, family gatherings or shopping.

Where are people going?

Experiential travel usually delves deeper into a given destination, ensuring visitors can experience it as authentically as possible. As such, tours tend to focus on less-touristy spots. Since the pandemic, for example, upmarket ski specialist Powder Byrne has found that destinations like Japan better represent a blow-out family ski trip than somewhere such as Switzerland. Add-on experiences such as temple tours and samurai sword-fighting displays add extra dimension.

What kind of trips are being taken?  

Active adventures are growing in popularity, with more extreme options on offer than ever before. An example includes the Shackleton Challenges. Launched to complement Shackleton’s polar-proof outdoor clothing, they’re — for the most part — Arctic and Antarctic mini-expeditions. Even the entry-level Polar Skills Challenge in Norway involves hauling a pulk (an equipment-laden sled) as you ski tour across the snow.  

What about closer to home?  

The growth of experiential travel isn’t restricted to long-haul pursuits. Take, for example, the popularity of wild camping in the UK. Of course, lovers of Britain’s national parks have been doing it for generations. But when a YouTuber such as Claire Wildbeare attracts an audience of 220,000 subscribers and posts 113 wild-camping and bivouacking videos — closely followed by fellow YouTube star Paul Messner — it’s clear something extraordinary is going on. Every weekend, it seems, a small army of thrill-seekers is dispersing across Britain’s moors, fells and munros. Their mission: to experience Britain in its rawest, most unvarnished state. As a result, mountain sports outfitter Ellis Brigham has seen its robust, weatherproof tents fly off the shelves. “It seems that enthusiasm for the adventurous side of camping is stronger than ever,” observes Luke Scrine, the brand’s chief tent buyer.

What if it’s not for me?  

Of course, not everyone wants this kind of experience. People still fly and flop in their millions. And while some well-heeled travellers are hoping to come back with tales of life-changing encounters in faraway places, others are flocking to the next must-stay luxury hotel. HBO’s TV series White Lotus was cynical about such behaviour in 2021 and 2022, but that didn’t stop demand for the property featured in its second series — the Four Seasons Hotel in Taormina, Sicily — skyrocketing in the show’s wake.  

What are the benefits?  

The deeper we get into a destination, the more widely our money spreads. Original Travel’s Tom Barber is well aware of the benefits. “We’re big promoters of community-based tourism,” he says. “We identify locally owned accommodation, restaurants and activities so our clients can make informed decisions as to where their money goes. It’s important not to be preachy, but more and more clients are opting for experiences and accommodation where they know their money can be used to make a genuine difference.”

The benefits remain for the traveller, too. Spending time chatting to locals and getting to know about their day-to-day lives — including tour guides, hosts and others who work in tourism — could provide meaningful insight into the lived reality of a given destination. These kind of colloquial exchanges also contribute to a more comprehensive understanding of a place, which could prove just as memorable as a guide’s treasure trove of facts and history.

What do I need to know?  

Travellers should check the exclusions on their travel insurance policy closely before they go, particularly if there are likely to be physical activities. There will also likely be a level of fitness required for some activities too   — check you’re fully prepared before booking.  

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These Are the Biggest Travel Trends of 2023, According to the President of American Express Travel

What are people really traveling for in 2023?

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If 2022 was the year of wading back into travel, then 2023 is the year of diving in head first. According to a recently released report by American Express Travel, a majority of respondents say they not only plan to take more trips this year than last, but they will also spend more money on travel in 2023 than in 2022. 

“As people continue to be eager to take trips, we are seeing a huge emphasis on experiences, especially ones that are personalized and centered around travelers’ passions,” says Audrey Hendley, president of American Express Travel , in an interview with Travel + Leisure. 

Courtesy of American Express

One common theme among travelers worldwide: The continued "rise of 'set-jetting,'" per the report, a.k.a. destination decisions that are heavily influenced by a binge-worthy show or Hollywood film. Entertainment-focused tourism has been on the rise, and the year ahead may see more than ever before. Seventy percent of Gen Z and millennial respondents agree that they have "been inspired to travel to a destination after seeing it featured in a TV show, news source, or movie."

While Amex’s report doesn’t mention specific programs, Hendley tells T+L that “people are booking trips to destinations like Yellowstone, Paris, or Sicily after being inspired by their favorite TV shows.” It isn’t difficult to surmise that travelers are seeking out the cities, hotels, and experiences that were featured in shows such as The White Lotus, Yellowstone, and Emily in Paris, among others. 

The Amex-commissioned study also explored overall travel behaviors and trip planning, with participants from a diverse array of seven countries (Australia, Canada, Mexico, Japan, India, the United Kingdom, and the United States).

kazuhide isoe/Getty Images

In addition to “set-jetting,” there’s a renewed emphasis on food-focused travel, wellness and self-care on vacation, and traveling off the beaten path. Surveyed travelers say they want to shop at small businesses and spend more during a vacation if they know it supports the local community. 

Tying all of that together are younger travelers at the heart of these trends. According to the report, 84 percent of Gen Z-ers and millennials surveyed would rather take a dream vacation than purchase a new luxury item, and 79 percent agree that travel is an important budget priority. “Younger generations are showing the strongest numbers across our trends. We are paying close attention to (Gen Z and millennials) since their habits and interests will continue to shape the face of travel,” Hendley notes.  

While travel during the past several years may have been difficult to predict, especially with changing COVID-19 travel rules, the world is much easier to roam in 2023. Even one of the strictest borders, China, fully reopened to tourists in mid-March and is issuing tourist visas once again. This increased travel flexibility means longer-term bookings are also making a comeback. 

Nik West/Getty Images

“We’re seeing growth in long-term bookings across all generations, with almost 7-in-10 of survey respondents stating they like to plan trips three to six months in advance,” Hendley shares. “We are also seeing an increase in people booking big trips, which people typically book further in advance.”

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2024 Family Travel Trends: What To Expect

by Judith Eve | Dec 17, 2023 | Types Of Trips

2024 Family Travel Trends: What to Expect

Family travel has evolved over the years, and so have the trends that come with it. As we approach 2024, families are looking for new ways to experience the world, with a focus on sustainability, technology, and personalization. With the pandemic still lingering, domestic travel and microcations have become more popular than ever before.

According to recent search results, sustainability and responsible tourism are among the top trends for family travel in 2024. Families are becoming more conscious of their impact on the environment and are seeking out destinations and accommodations that align with their values. Additionally, technology and personalization are expected to play a significant role in family travel, with travelers looking for more immersive experiences tailored to their individual interests and needs.

As the world continues to adapt to the new normal, families are also turning to domestic travel and microcations for their next adventure. With the uncertainty surrounding international travel, families are opting for shorter trips closer to home. These trips allow for more flexibility and spontaneity, making it easier to plan and adjust as needed.

The Emergence of 2024 Travel Trends

Family travel trends for 2024 are expected to reflect changes in societal values, technological advancements, and economic considerations. The year 2024 will likely see a proliferation of travel packages centered around health, wellness, and self-care. From yoga and meditation retreats in tranquil environments to wellness spas offering therapeutic treatments, to outdoor adventures promoting fitness and adrenaline, wellness travel is set to be a defining trend in the tourism industry.

The travel landscape in 2024 will also be characterized by a growing demand for authentic experiences. According to Hilton's global trends report, over half (56%) of people in Britain plan to spend more on travel in 2024 than in 2023. Some are going further to immerse themselves into local traditions and cultures, seeking to understand the local way of life. This trend is expected to continue in 2024, with travelers seeking out unique, off-the-beaten-path experiences that allow them to connect with locals and learn about their customs and traditions.

Technology is also expected to play a significant role in shaping travel trends in 2024. The rise of social media and influencer marketing has already had a profound impact on the travel industry, with travelers increasingly turning to social media for inspiration and recommendations. In 2024, we can expect to see more personalized travel experiences, with the use of artificial intelligence and machine learning to create tailored itineraries based on individual preferences and interests.

Overall, the emergence of 2024 travel trends is a reflection of the changing needs and desires of travelers. As the world becomes more connected and technology continues to advance, travelers are seeking out unique, authentic, and personalized experiences that allow them to connect with the local culture and community.

The Influence of Technology on Travel

In 2024, family travel will be significantly influenced by technology. With the rise of the internet and mobile devices, families can easily access information about destinations, accommodations, and activities. Wi-Fi is also becoming more accessible and affordable, making it easier for families to stay connected while on the go.

Booking travel has never been easier, thanks to online travel agencies like Booking.com. Families can easily compare prices, read reviews, and book their travel arrangements all in one place. This convenience has made it easier for families to plan and book their trips, allowing them to focus on enjoying their vacation.

Technology has also made it possible for families to personalize their travel experiences. With the use of apps and websites, families can create itineraries tailored to their interests. For example, families can use apps like TripAdvisor to find restaurants and attractions that are kid-friendly.

In addition, technology has made it easier for families to stay safe while traveling. With the use of GPS and location-based services, families can easily navigate unfamiliar areas and find their way back to their accommodations. Technology has also made it possible for families to stay in touch with each other, even when they are miles apart.

Overall, technology has had a significant impact on family travel in 2024. It has made travel more convenient, personalized, and safe, allowing families to focus on creating lasting memories together.

Sustainability and Purpose in Travel

As people become more conscious of their impact on the planet, sustainability has become an essential factor in travel planning. In 2024, family travel trends are expected to reflect this growing concern for the planet. Families are increasingly looking for eco-friendly accommodations, activities, and transportation options that minimize their carbon footprint.

Travelers are also seeking purpose in their travels, looking for meaningful experiences that allow them to give back to the communities they visit. In 2024, family travelers are expected to prioritize trips that have a positive impact on the planet and local communities. This trend is expected to drive the growth of voluntourism, where families can combine their love for travel with their desire to make a difference.

To cater to this growing trend, travel companies are offering more sustainable and purpose-driven travel options. For example, some hotels are implementing sustainable practices such as reducing plastic waste, using renewable energy, and supporting local conservation efforts. Tour operators are also offering more eco-friendly tours that focus on conservation and sustainability.

In 2024, families are expected to prioritize travel experiences that align with their values and beliefs. Travelers are looking for ways to reduce their impact on the planet and give back to the communities they visit. As a result, sustainable and purpose-driven travel is expected to become more popular among families who want to make a positive impact on the planet while creating unforgettable memories.

Shifts in Consumer Behavior

As the travel industry gears up for 2024, there are several shifts in consumer behavior that are expected to shape the family travel trends of the year. With Gen Z and Millennials leading the way, families are prioritizing travel as a means of experiencing new cultures, exploring new destinations, and spending quality time together. Here are some of the key shifts in consumer behavior that are anticipated for 2024:

1. Experiences over Material Possessions

One of the biggest shifts in consumer behavior is the growing preference for experiences over material possessions. Families are looking for unique and memorable experiences that they can share together, rather than just buying things. This trend is expected to continue into 2024, with families seeking out adventure, culture, and relaxation in equal measure.

2. Adventure and Exploration

Another trend that is expected to continue into 2024 is the growing interest in adventure and exploration. Families are seeking out destinations that offer opportunities for outdoor activities, such as hiking, biking, and water sports. They are also looking for destinations that offer opportunities to explore new cultures and learn about different ways of life.

3. Well-being and Alter Ego

Well-being and alter ego are two other trends that are expected to shape family travel in 2024. Families are looking for destinations that offer opportunities for relaxation and rejuvenation, such as spa retreats and wellness centers. They are also seeking out destinations that allow them to tap into their alter ego, such as theme parks and immersive experiences.

Overall, the shifts in consumer behavior that are anticipated for 2024 reflect a growing desire among families to connect with each other and with the world around them. By prioritizing experiences over material possessions, seeking out adventure and exploration, and focusing on well-being and alter ego, families are creating lasting memories and strengthening their bonds.

Impact of Economic Uncertainty on Travel

The past few years have seen a lot of economic uncertainty, which has impacted the travel industry. Many families have had to cut back on their travel plans due to financial concerns. According to a national poll conducted in late 2022, 52% of American travelers aged 50 and above cited cost as the main reason for curbing their travel plans.

The inflation concerns of 27% of those surveyed have also made them hesitant to vacation. Half of those who planned to travel more last year say that it was money woes that altered their plans. This suggests that economic uncertainty is a significant factor in determining whether families travel or not.

However, a study released by the FTA (Family Travel Association) shows that the strength of family travel has remained robust despite the pandemic and economic uncertainty. The study examined the extent to which recent economic uncertainty and the pandemic have affected family travel.

The study found that while the pandemic and economic uncertainty have made families more cautious about their travel plans, it has also made them more determined to take trips that are safe and affordable. Families are looking for destinations that offer value for money, such as all-inclusive resorts and vacation rentals.

In conclusion, economic uncertainty has impacted the travel industry, and families are more cautious about their travel plans. However, the strength of family travel has remained robust, and families are still determined to take trips that are safe and affordable.

Future of Luxury Travel

As the travel industry continues to evolve, luxury travel is expected to become more popular in 2024. Families are looking for unique experiences and high-end amenities that cater to their specific needs. Luxury hotels are stepping up to the challenge and offering more personalized services and amenities to attract families.

One such luxury hotel that is expected to be popular in 2024 is the Aman Nai Lert Bangkok. This hotel offers a serene escape from the bustling city and is perfect for families who want to relax and unwind. The hotel features spacious suites, private pools, and lush gardens that provide a tranquil environment for families to enjoy.

Another luxury hotel that is expected to be popular in 2024 is the Auberge Resorts Collection. This hotel chain offers a variety of properties in different locations around the world, each with its own unique charm and character. Families can choose from beachfront resorts, mountain lodges, and urban hotels, all of which offer top-notch amenities and services.

For families who want to experience the beauty of Mexico, the Park Hyatt Los Cabos at Cabo del Sol is a great option. This luxury hotel is located on the southern tip of the Baja California Peninsula and offers stunning views of the Sea of Cortez. Families can enjoy a variety of activities, including snorkeling, kayaking, and golfing, all while staying in luxurious accommodations.

In 2024, luxury travel is expected to become more accessible to families. With more hotels and resorts offering personalized services and amenities, families can enjoy a high-end travel experience without breaking the bank. Whether it's a beachfront resort in Mexico or a mountain lodge in the Rockies, families can find the perfect luxury hotel to suit their needs and preferences.

Rise of Unique Accommodations

Family travel trends in 2024 will be characterized by a rise in unique accommodations. Rather than staying in traditional hotels, more families will be opting for unique lodging options that offer a memorable experience. This trend is driven by a desire for more personalized and authentic travel experiences.

Cabins are one type of unique accommodation that will be popular among families in 2024. Cabins offer a rustic and cozy atmosphere that is perfect for families looking to get away from the hustle and bustle of city life. They are often located in scenic areas, such as national parks, and offer easy access to outdoor activities like hiking and fishing.

Another type of unique accommodation that will be popular among families in 2024 is glamping. Glamping combines the comforts of a traditional hotel with the experience of camping. Families can enjoy the great outdoors while still having access to amenities like comfortable beds, private bathrooms, and even air conditioning.

Beachfront accommodations will also be popular among families in 2024. These accommodations offer stunning ocean views and easy access to the beach. Families can enjoy activities like swimming, sunbathing, and building sandcastles. Beachfront accommodations may include traditional hotels, but they may also include unique options like beachfront cabins or glamping tents.

Overall, the rise of unique accommodations in family travel trends for 2024 offers families the opportunity to create unforgettable memories while enjoying new and exciting experiences.

Outdoor and Adventure Travel

In 2024, family travel trends will continue to focus on outdoor and adventure travel. Families are looking for unique experiences that allow them to connect with nature and each other. Outdoor adventures such as hiking, camping, and kayaking are becoming increasingly popular among families.

Fishing is also a popular outdoor activity for families. It offers a chance for families to bond and create memories while enjoying the great outdoors. Many fishing lodges and resorts offer family-friendly packages that include fishing lessons and equipment rental.

Set-jetting, or visiting locations where movies or TV shows were filmed, is another trend that is expected to continue in 2024. Families can combine their love of the outdoors with their love of pop culture by visiting filming locations for movies or TV shows that feature outdoor adventures.

Overall, outdoor and adventure travel is a great way for families to disconnect from technology and reconnect with each other and nature. Families can create lasting memories while exploring the great outdoors and trying new activities together.

Culinary Tourism and Local Food Experiences

One of the top trends in family travel for 2024 is culinary tourism and local food experiences. Travelers are increasingly interested in exploring the local food scene and trying new dishes. They want to learn about the culture and history behind the food, and connect with local communities.

In Thailand, for example, travelers can take cooking classes and learn how to make traditional Thai dishes such as pad thai, green curry, and mango sticky rice. They can also visit local markets and sample street food, which is a popular and affordable way to experience the local cuisine.

Hotel operators are also taking notice of this trend and are partnering with local culinary experts to offer unique experiences such as vineyard tours, cooking classes, and curated food and drink tastings. They are highlighting local cuisine through on-site restaurants and collaborating with street food vendors that can enhance their guest experience.

Overall, culinary tourism and local food experiences are a great way for families to bond over food and create lasting memories. It's also a way to support local businesses and learn about the culture and history of a destination.

Spotlight on Upcoming Travel Destinations

As the year 2024 approaches, families are already planning their next vacation. With so many exciting destinations to choose from, it can be overwhelming to decide where to go. Here are a few upcoming travel destinations that are sure to be popular among families in 2024.

Paris, France

Paris is always a popular destination for families, and this trend is expected to continue in 2024. With its stunning architecture, world-class museums, and delicious cuisine, there is something for everyone in Paris. Families can take a stroll along the Seine River, visit the Eiffel Tower, or explore the Louvre Museum. Paris is also home to many family-friendly attractions, such as Disneyland Paris and the Parc Zoologique de Paris.

Australia is a great destination for families who love the outdoors. With its beautiful beaches, rugged landscapes, and unique wildlife, there is no shortage of things to see and do in Australia. Families can explore the Great Barrier Reef, go on a safari in the Outback, or visit the famous Bondi Beach. Australia is also home to many family-friendly attractions, such as the Taronga Zoo and the Australian Museum.

Istanbul, Turkey

Istanbul is a great destination for families who love history and culture. With its rich history and stunning architecture, Istanbul is a city that is sure to impress. Families can visit the Hagia Sophia, explore the Topkapi Palace, or take a boat tour along the Bosphorus Strait. Istanbul is also home to many family-friendly attractions, such as the Istanbul Aquarium and the Miniaturk.

Families who love to explore landmarks will have plenty of options in 2024. From the Great Wall of China to the Colosseum in Rome, there are countless landmarks around the world that are worth visiting. Families can also visit the Statue of Liberty in New York City, the Tower Bridge in London, or the Burj Khalifa in Dubai.

In conclusion, families have many exciting travel destinations to choose from in 2024. Whether they prefer the outdoors, history and culture, or landmarks, there is something for everyone. By planning ahead and doing some research, families can ensure that their next vacation is a memorable one.

Changes in Group Travel

Group travel has always been a popular way for families to bond and create lasting memories. However, the way families travel in groups is changing. In the past, group travel often meant large extended family vacations, with multiple generations and family members coming together. However, in 2024, we anticipate that group travel will become more focused on connections between smaller groups of family members.

This shift towards smaller, more intimate group travel is driven by a desire for more meaningful connections. Families are looking for ways to deepen their relationships and create lasting memories with the people who matter most to them. This means that group travel will become more focused on creating opportunities for families to connect and bond.

One way that this trend is manifesting is through multi-generational travel. Rather than bringing together large groups of extended family members, families are now more likely to travel with just their immediate family members and grandparents. This allows for more meaningful connections and quality time spent together.

Another trend that we anticipate in 2024 is the rise of group travel focused on specific interests or hobbies. Families are increasingly looking for ways to bond over shared interests, whether that be a love of adventure sports, food and wine, or cultural experiences. This means that group travel will become more focused on creating opportunities for families to connect over shared passions.

Overall, we anticipate that group travel in 2024 will become more focused on creating meaningful connections and deepening relationships between family members. Whether it's through multi-generational travel or travel focused on specific interests, families will be looking for ways to create lasting memories and strengthen their bonds.

Travel Planning and Booking Trends

Family travel planning and booking trends are continuously evolving, reflecting changes in societal values, technological advancements, and economic considerations. According to a recent global survey conducted by Hilton and Ipsos, travelers intend to reduce their personal spending in order to prioritize travel in 2024.

The survey also found that travelers are increasingly using technology to plan and book their trips. In fact, 72% of travelers use their smartphones to research and book their travel plans. This trend is expected to continue in 2024, with more travelers relying on mobile apps and websites to plan and book their trips.

Hilton, a leading hospitality company, is also catering to this trend by offering innovative digital tools to help travelers plan and book their trips. For example, the Curio Collection by Hilton offers a mobile app that allows travelers to explore local attractions, book activities, and make dining reservations. This app is designed to make travel planning and booking more convenient and streamlined for families on the go.

In conclusion, travel planning and booking trends are evolving rapidly, with more families using technology to plan and book their trips. Hilton and its Curio Collection are at the forefront of this trend, offering digital tools and mobile apps to help families plan and book their trips with ease.

Hello, explorers! I’m Judith Eve, the founder and principal writer for HeyFamilyTravelers and CruisingtonPost.

My home is nestled in beautiful South Florida, where the sun kisses the waves and the beach stretches out like an endless welcome mat. It’s a gorgeous place that brings joy and inspiration, but my spirit has always been captivated by the allure of distant shores and unique cultures. The thrill of packing a suitcase, stepping aboard a plane or a ship, and waking up in a new destination never fails to ignite my soul.

I started my life’s adventure as a mother of two wonderful children who have since blessed me with three delightful grandchildren. The memories we’ve built exploring the globe together are the treasures of my heart. This love for family and travel is the core of HeyFamilyTravelers, a place where I share our stories, tips, and experiences, aiming to inspire other families to embark on their own adventure-filled journeys.

Over the years, my family and I have discovered our shared passion for cruising. There is something incredible about floating on the endless sea, with world-class service, fabulous entertainment, and the excitement of exploring multiple destinations in one trip. My love for this unique form of travel led me to establish CruisingtonPost, another platform where I focus on sharing our sea-borne adventures, cruise reviews, and travel advice.

My objective is simple. I want to encourage everyone, especially families and seniors, to step out of their comfort zones, explore the world, and create their own cherished memories. Life’s journey is full of beautiful places and moments waiting to be discovered. I hope that through my stories and articles, you’ll find the inspiration and practical guidance you need to set sail on your own grand adventure.

Thank you for stopping by. I look forward to sharing our family’s escapades with you and hearing about your own travels!

Happy Travels, Judith Eve

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U.S. Travel Trends Q1 2024: Exploring Day Tours and Experiences

Varsha Arora + Skift Team

Report Overview

The ‘U.S. Travel Trends’ series offers a recurring analysis of key trends in the American travel industry, covering both ongoing trends and a special topic each quarter. The Q1 2024 report focuses on ‘Day Tours and Experiences,’ highlighting the increasing popularity of day tours among travelers seeking unique and memorable experiences. The report covers day tours alongside broader travel trends, making it essential for industry stakeholders.

The Day Tours and Experiences section of the report reveals intriguing trends and preferences among travelers in Q1 2024. Nearly half of travelers indulged in day tours, with younger age groups leading in participation. Exploring attractions and seeking diverse, immersive experiences are key motives for taking day tours, indicating a strong interest in engaging options.

The Regular Insights section notes an uptick in travel activity from Q4 2023 to Q1 2024, with more travelers opting for multiple trips. The data suggests a potential revival in business travel, though it has not yet reached pre-pandemic levels. The section also discusses trends in accommodation, transportation, expense and pricing, sustainability, and consumer sentiment, providing a comprehensive overview of the latest trends in the American travel industry.

What You'll Learn From This Report

• Featured Insights on Day Tours and Experiences
• U.S. Travel Highlights
• Booking Trends
• In-Destination Trends
• Travel Expense and Pricing
• Sustainability in Travel
• Consumer Sentiment

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Travel Trends to Consider in 2024

This blog is the first in a series for travelers 50 and over. Many of us have deferred travel dreams due to career demands, raising a family or, more recently, due to Covid restrictions. However, now we’re ready to hit the road. According to the most recent AARP travel trends survey , 65% of Americans age 50 and older plan on traveling in 2024 with 37% planning a trip outside the U.S.

Yet, how have the pandemic and other factors changed the travel landscape for older adults? Here are some notable trends to keep in mind as you ponder travel plans in 2024 and beyond.

Travel Cost Concerns

Travel costs have jumped significantly from their pre-pandemic levels, except for air travel, which has returned to its 2019 pricing.

Cost Changes 2019-2024

Older travelers can save money in a variety of ways:

• Flexible travel dates – If you have some flexibility in your schedule, investigate off-peak deals.
• Airfare, hotel, and auto rental aggregators— Websites like Expedia, Skiplagged, or Momondo can provide flight, hotel, and auto deals. Costco members can find affordable rental cars, travel packages, cruises, and hotels through Costco Travel .
• Use credit card points – Depending on the credit card, points can be used toward airfares or baggage fees.

International Travel Is Booming

After a drastic fall during the pandemic, U.S. travelers are flocking overseas despite cost increases .

For example, over 6.5 million U.S. passengers flew to international destinations in March 2024, the highest March total since 2019.

Some see this as the continuation of so-called “ revenge travel ” when booking exploded as consumers scrambled to treat themselves after enduring COVID-19 lockdowns. Experts are uncertain if this trend will continue to fuel travel demand, although some suggest that it may have kindled an enhanced appreciation for travel that may endure.

The Hotels Versus Short Stay Rentals Tug of War

Short-term rental companies like Airbnb and VRBO have revolutionized the hospitality and tourism industry for over two decades. While losing bookings to these upstarts, hotels still dominate the lodging industry, accounting for 85% of bookings.

Yet, hotels are feeling the heat and have adapted in many ways, according to the website AllTheRooms . Adaptations include:

Going Contactless

Some hotels allow guests to check in and access their rooms and other amenities via smartphone apps.

Keeping an Eye on Pricing

Hotels benchmark their rates more against short-term rentals to keep their pricing competitive.

Competing on Ambiance and Amenities

Short-term rentals have a reputation for providing an “authentic” atmosphere. In some cases, hotel design has evolved to mimic these attributes. At the same time, hotels have been doubling down on their traditional strengths in amenities such as swimming pools, room service and dining options.

“Set-Jetting”

Travel professionals report excursions to the locations of popular TV shows or movies continue to be popular. The Expedia Unpack ‘24 Report noted that over 50% of the survey respondents said they “researched or booked a trip to a destination after seeing it on a TV show or movie.” Shows like “White Lotus” and “Emily in Paris” are set in exotic destinations that might inspire travel plans for a bucket-list trip.

Nevertheless, travel pros advise doing some research before journeying to filming locations of popular shows. While some exterior shots were done in real locations, it is not uncommon for interior scenes to have been filmed on sound stages.

Getting Off the Beaten Track

More travelers are journeying to lesser-known destinations to beat the crowds, save money, and experience an unspoiled location. A 2023 American Express survey found that 89% wanted to “travel to destinations they’ve never visited before.” Travel pros compare them to well-known vacation spots to help cautious travelers get a feel for new locations. For example, American Express followed up their survey with such a comparison list. Examples were:

Travel with a Purpose

Many older travelers seek more than just a relaxing vacation and look for deeper meaning in their excursions, whether for stimulating personal experiences or providing service to causes they care about. Here are a few examples.

Foodie-Focus

Culinary tours explore a destination’s food culture. Learning about local cuisine and how to prepare that food can be an intimate way to experience another culture and meet local inhabitants.

Forming positive new health and wellness habits can be energized by visiting a different environment. A spa or a yoga retreat can provide both the facilities and expertise to bring about positive life changes.

Age is no barrier to increasing knowledge, and trips for older adults that incorporate learning continue to grow in popularity. Travelers become more than passive tourists as they actively engage in scholarly pursuits from lectures to on-site tours to hands-on participative learning. Many non-profits and universities offer these kinds of trips.

Helping communities and causes is the goal for many who want their travel experience to be more than just a self-focused leisure trip. Many non-profit organizations offer short-term volunteer opportunities to financially support their missions and raise awareness. Travelers not only experience local culture but also help the communities they visit.

Let’s Have a Conversation:

Are you going on a vacation this year? Is it to a foreign or domestic destination? Why did you pick that particular destination?

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YES! My husband and I have each made a list of where we want to travel. We’ve picked the ones we have in common and want to start planning. Our plan is to visit the places our families came from as immigrants, then places we have an interest in and then as we age we have North American destinations. This way we will have our health insurance and less traveling to do in the USA, Mexico and Canada. Fingers crossed!

Good ideas! Got me thinking!

Tags Senior Tours

Peter Keers

Peter Keers is a writer and video blogger focusing on topics for the over-50 audience. Defining himself as a curious seeker, Peter’s interests range across both the art and the science of living an authentic and fulfilling life in the 21st century. See Peter’s eBooks on travel , long-term care, Medicare and other topics at living50.com.

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6 Summer Travel Trends You NEED To Know About Before Booking Your Next Flight

H ey everyone, summer is here, and you know what that means — time to dust off those suitcases, grab your passports, and prepare for some awesome adventures.

☀️ There’s something about summer travel that feels different, right? The sun’s out, the days are longer, and the world feels like it’s full of possibilities.

🖐🏻 But wait. Before booking those flights and packing your bags, a new wave of travel trends is shaking things up this summer.

We’re talking about some big changes that are set to redefine how we explore the world.

From the rising costs of international trips to the latest in travel insurance, these trends are not just small changes — they’re big transformations.

But what are those trends? Let’s examine them and explore how they are set to make your summer travels unforgettable.

Disclosure: This article may contain affiliate links, meaning when you make a purchase, I earn a small commission. Affiliate links cost you nothing to use, and help keep my content free. It’s a win-win for us both. For more info, see the Disclosure Policy .

Trend 1: Skyrocketing International Trip Costs

Alright, let’s get real for a second. If you’ve been dreaming about that international getaway, you might want to brace yourself.

The cost of traveling to far-off places has been climbing faster than a mountain goat on a caffeine rush.

It’s not just a small increase; we’re talking about a big price hike that’s making everyone rethink their travel budgets.

What’s Driving Up the Costs?

So, what’s behind this surge in travel expenses? Well, it’s a mix of things.

First off, inflation is hitting everything, and travel is no exception.

Then there’s the spike in fuel costs — airlines are paying more for jet fuel, and guess who’s paying for it? Yep, the travelers.

Add a huge surge in demand as everyone is itching to travel post-pandemic, and you’ve got a perfect storm of rising prices.

Impact on Your Travel Plans

Now, what does this mean for your travel plans? For starters, your budget might need a serious overhaul.

Those dreamy international trips now come with a bigger price tag, so you might have to make some tough choices.

Fewer destinations, shorter stays, or maybe even pushing that trip to next year. It’s a bummer, but it’s the reality we’re dealing with.

Tips to Manage the Costs

But hey, don’t pack away your travel dreams just yet.

There are ways to navigate these choppy financial waters. Here are a few tips to keep your travel plans afloat:

• Book Early : Book those flights and accommodations as early as possible to get better deals.
• Be Flexible : If your schedule allows, travel during off-peak times to avoid the highest prices.
• Use Points and Miles : Cash in those credit card points or frequent flyer miles to offset costs.
• Consider Alternative Destinations : Look for less popular but equally amazing destinations that might be easier on the wallet.

By being smart and strategic, you can still make that international adventure happen without breaking the bank.

Trend 2: Innovative Travel Insurance Options

Alright, let’s talk about something that might not be the most exciting part of travel but is super important — travel insurance.

Gone are the days when travel insurance was just a boring add-on you barely thought about.

Now, it’s stepping into the spotlight with some seriously cool options that are changing the game.

Cutting-Edge Features

So, what’s new in the world of travel insurance ? For starters, these new policies are packing some impressive features.

We’re talking about comprehensive COVID-19 coverage, which is a must-have in today’s world.

Then there’s trip cancellation insurance that covers a wider range of reasons, from sudden illness to unexpected work commitments.

And let’s not forget about medical emergencies — these policies are now offering more robust coverage, ensuring you’re taken care of no matter where you are.

Peace of Mind and Financial Protection

Why should you care about these new travel insurance options?

Simple. They offer peace of mind and financial protection that can make or break your trip.

Imagine getting sick abroad and not having to worry about huge medical bills. Or having the flexibility to cancel your trip without losing a ton of money.

These insurance options are designed to take the stress out of travel, letting you focus on enjoying your adventure.

Top Picks and What to Look For

So, how do you choose the right travel insurance? Here are a few tips:

• Reputable Providers : Stick with well-known insurance companies that have a solid track record.
• Comprehensive Coverage : Look for policies that cover a wide range of scenarios, including COVID-19, trip cancellations, and medical emergencies.
• Read the Fine Print : Make sure you understand what’s covered and what’s not. Pay attention to exclusions and limitations.
• Customer Reviews : Check out what other travelers are saying about their experiences with the insurance provider.

By doing a bit of homework, you can find a travel insurance policy that fits your needs and gives you the confidence to explore the world without worry.

Trend 3: Sustainable and Eco-Friendly Travel

The rise of green travel.

Alright, let’s dive into something that’s not just a trend but a movement — sustainable and eco-friendly travel.

More and more travelers are waking up to the fact that our planet needs some serious care, and they’re making choices that reflect that.

It’s not just about seeing the world; it’s about doing it in a way that leaves a positive impact.

Eco-Friendly Options Galore

So, what does sustainable travel look like? For starters, it’s all about making choices that are kinder to the environment.

Think green hotels that use renewable energy and have strong recycling programs. Or carbon offset programs that let you balance out the emissions from your flights.

And let’s not forget about eco-tours that focus on conservation and give back to local communities.

The options are endless, and they’re getting better all the time.

The Benefits of Going Green

Why should you care about sustainable travel? Well, for one, it’s a way to ensure that the beautiful places you visit are preserved for future generations.

But it’s not just about the environment. Sustainable travel often means more authentic experiences.

You’re more likely to stay in locally-owned accommodations, eat at local restaurants, and engage in activities that support the local economy.

It’s a win-win for you and the planet.

Tips for Reducing Your Carbon Footprint

Ready to make your travels more eco-friendly? Here are some tips to get you started:

• Choose Green Accommodations : Look for hotels and lodges that have strong environmental policies.
• Offset Your Carbon : Use carbon offset programs to balance out the emissions from your flights.
• Pack Light : The lighter your luggage, the less fuel your plane uses.
• Support Local : Eat at local restaurants , buy from local artisans , and choose tours that employ local guides.
• Reduce, Reuse, Recycle : Bring a reusable water bottle , say no to single-use plastics, and recycle whenever possible.

By making these small changes, you can travel in a way that’s not only fulfilling but also responsible.

So go ahead, explore the world, and leave a positive footprint wherever you go.

Trend 4: Remote Work and Travel Blending

The rise of the “workcation”.

Alright, let’s talk about one of the coolest trends to come out of the last few years—blending remote work with travel.

The concept of the “workcation” is taking off, and it’s easy to see why. Imagine logging into your morning meeting from a beachside café or wrapping up a project with a view of the mountains.

It’s the ultimate way to mix business with pleasure.

The Perks of Working on the Go

So, why are so many people jumping on the workcation bandwagon? For starters, it offers amazing flexibility.

You can work from anywhere with a decent internet connection, which means your office can be a cozy cabin, a bustling city, or a serene beach .

Plus, it’s a fantastic way to achieve a better work-life balance. You get to explore new places and cultures without having to take time off work.

It’s like having your cake and eating it too.

Navigating the Challenges

Of course, it’s not all sunshine and rainbows. There are some challenges to blending work and travel.

Time zone differences can mess with your schedule, and finding reliable internet can be a headache.

Plus, it can be tough to stay productive when there’s a world of distractions just outside your door.

But with a bit of planning and discipline, these hurdles can be overcome.

Top Destinations for Remote Work

So, where should you set up your remote office? Here are a few destinations that are perfect for workcations:

• Bali, Indonesia : Known for its stunning beaches and vibrant culture, Bali also has a growing community of digital nomads and plenty of coworking spaces.
• Lisbon, Portugal : With its beautiful architecture, great weather, and affordable cost of living, Lisbon is a top pick for remote workers.
• Chiang Mai, Thailand : This city offers a laid-back vibe, low cost of living, and a strong expat community, making it ideal for long-term stays.
• Mexico City, Mexico : A bustling metropolis with rich history, amazing food, and plenty of coworking spaces, Mexico City is perfect for those who thrive in an urban environment.

Tips for a Successful Workcation

Ready to hit the road with your laptop? Here are some tips to make your workcation a success:

• Plan Ahead : Make sure you have reliable internet and a comfortable workspace wherever you go.
• Set Boundaries : Establish clear work hours to stay productive and avoid burnout.
• Stay Connected : Use tools like VPNs and cloud storage to keep your work secure and accessible.
• Embrace Flexibility : Be prepared to adapt to new environments and schedules.

By blending work and travel, you can enjoy the best of both worlds.

So pack your bags, grab your laptop, and get ready for an adventure that doesn’t require PTO.

Trend 5: Health and Wellness Travel

The wellness travel boom.

Alright, let’s get into a trend that’s all about feeling good — health and wellness travel.

More than ever, people are looking to their vacations not just as a break from the daily grind, but as an opportunity to rejuvenate their mind, body, and soul.

It’s not just about where you go; it’s about how you come back feeling.

Popular Wellness Activities

So, what does health and wellness travel look like?

Picture this: yoga retreats in Bali, spa vacations in the Swiss Alps, and wellness resorts offering everything from detox programs to meditation workshops.

These trips are designed to help you hit the reset button, offering activities that promote physical and mental well-being.

Whether you’re into high-energy fitness boot camps or tranquil mindfulness retreats, there’s something out there for everyone.

The Benefits of Wellness Travel

Why should you consider a wellness-focused trip?

For starters, the benefits are huge. Physically, you can expect to come back feeling more energized and healthier.

Mentally, these trips offer a chance to de-stress and gain a fresh perspective.

Plus, wellness travel often includes learning new habits and practices that you can incorporate into your daily life long after the trip is over.

It’s like a vacation that keeps on giving.

Top Wellness Destinations

Ready to book your wellness getaway? Here are some top destinations known for their health and wellness offerings:

• Bali, Indonesia : Known for its serene landscapes and spiritual vibe, Bali is a hotspot for yoga retreats and holistic healing.
• Sedona, Arizona, USA : Famous for its red rock formations and vortex sites, Sedona offers a range of wellness activities from hiking to energy healing.
• Tulum, Mexico : With its beautiful beaches and eco-friendly resorts, Tulum is perfect for those looking to combine relaxation with wellness.
• The Swiss Alps, Switzerland : Home to some of the world’s best spa resorts, the Swiss Alps offer luxurious wellness experiences in a stunning natural setting.

Tips for Planning a Wellness Trip

Thinking about diving into the world of wellness travel? Here are some tips to help you plan the perfect trip:

• Research Your Options : Look for destinations and resorts that specialize in the type of wellness activities you’re interested in.
• Set Your Intentions : Decide what you want to get out of the trip — whether it’s relaxation, fitness, or mental clarity.
• Pack Accordingly : Bring comfortable clothing, any necessary equipment (like yoga mats ), and an open mind.
• Stay Open to New Experiences : Be willing to try new activities and embrace the journey of self-discovery.

By focusing on health and wellness during your travels, you can return home not just with great memories, but with a renewed sense of well-being.

So go ahead, treat yourself to a trip that nourishes your body and soul.

Trend 6: Technology-Driven Travel Experiences

The tech revolution in travel.

Alright, let’s talk tech. The travel industry is getting a serious upgrade thanks to some mind-blowing technological advancements.

From virtual reality tours to AI travel assistants, technology is transforming the way we explore the world.

It’s not just about getting from point A to point B anymore; it’s about enhancing every step of the journey.

Cutting-Edge Innovations

So, what’s new on the tech front? For starters, virtual reality (VR) is making waves by offering immersive previews of destinations.

Imagine being able to “walk” through the streets of Paris or “hike” the trails of the Grand Canyon from your living room.

Then there’s artificial intelligence (AI), which is making travel planning a breeze. AI travel assistants can help you find the best flights, recommend activities, and even make restaurant reservations.

And let’s not forget about contactless services — everything from hotel check-ins to boarding flights is becoming smoother and safer thanks to tech.

Making Travel More Convenient and Personalized

Why should you care about these tech advancements? Because they’re making travel more convenient and personalized than ever before.

With AI, you get tailored recommendations that suit your preferences, making your trip uniquely yours.

Contactless services mean less hassle and more time to enjoy your destination.

And VR? It’s like having a test drive before you commit to the real thing.

These innovations are designed to enhance your travel experience, making it more enjoyable and stress-free.

Future Trends to Watch

So, what’s next in the world of travel tech? Here are a few trends to keep an eye on:

• Augmented Reality (AR) : Imagine using your smartphone to get real-time information about landmarks as you explore a new city.
• Biometric Technology : From facial recognition at airports to fingerprint-activated hotel rooms, biometrics are set to streamline the travel process even further.
• Smart Luggage : Luggage that can charge your devices, track its own location, and even follow you around the airport is becoming a reality.
• Hyperloop Travel : High-speed travel through vacuum tubes could revolutionize how we get from one place to another, making long distances feel much shorter.

Embracing the Tech-Savvy Future

Ready to embrace the tech-savvy future of travel? Here are some tips to get you started:

• Stay Updated : Keep an eye on the latest travel tech trends and innovations.
• Use Travel Apps : Download apps that can help with everything from booking flights to navigating new cities.
• Try Before You Buy : Use VR to explore potential destinations before making a decision.
• Embrace Contactless : Opt for contactless services whenever possible to make your travel experience smoother and safer.

By leveraging the latest technology, you can make your travels more efficient, personalized, and enjoyable.

So gear up, tech enthusiasts — your next adventure is going to be out of this world.

Wrapping Up the Trends

Alright, folks, there you have it — six game-changing trends that are set to redefine your summer travel adventures.

From the rising costs of international trips to the latest in travel insurance , sustainable travel practices to the exciting blend of remote work and travel, these trends are shaking things up in the best possible way.

The key takeaway? Stay informed and embrace these trends to make the most of your summer travels.

Whether navigating higher costs, opting for eco-friendly options, or leveraging cutting-edge tech, these shifts are about enhancing your travel experience.

So, pack your bags , grab your laptop, and prepare for an unforgettable adventure.

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Five Vacation Ideas Perfectly Aligned With 2024's Top Travel Trends

• Casandra Karpiak
• Jun 11, 2024
• Jun 11, 2024 Updated Jun 11, 2024

Travel in 2024 is all about prioritizing quality time and seeking out meaningful wellness experiences. The pursuit of deep, lasting impressions is at the heart of travel this year, avoiding overtourism destinations and a focus on slowing down to appreciate nature’s beauty.

And after the popularity of Netflix's documentary Live to 100: Secrets of the Blue Zones , engaging in wellness practices that promote longevity.

The value of time — and the significance of how and with whom we spend it — is now a focal point for many, and Virtuoso travel advisors report that their clients are more interested than ever in fulfilling their travel aspirations. 

“At Judy Perl Travel, we are observing a growing trend among our luxury clients who are asking to book unique and memorable multi-gen family vacations with their children and grandchildren while their families are still eager to travel with them. The small-ship cruise line, Aqua Expeditions, in particular, does an outstanding job of planning and executing multi-generational cruise programs that appeal to three different age groups,” shares Judy Perl, the president of Judy Perl Travel .

With sustainable safaris, exotic yacht expeditions, and luxurious island-hopping experiences on the rise, it's clear that travelers seek more than just a typical holiday. They want unique, immersive, and socially responsible travel experiences.

These five vacation concepts not only resonate with the top travel trends of 2024 but also provide distinctive experiences and activities to fully immerse yourself in the local culture and environment.

A whopping 94% of travelers are incorporating wellness into their travels. The Global Wellness Institute (GWI) forecasts that the wellness travel market will reach $817 billion in 2022 and soar to $1.3 trillion by 2025 — the fastest growth rate of any wellness market through 2025.

With renewed interest in self-care, travelers hoping to head abroad needn’t sacrifice their wellness journey to travel internationally. Many desirable locations offer premium wellness experiences, perfect for those wanting to soak in the sun and a whirlpool spa.

All About Italy

According to Google Trends and Places to Travel , Italy is the leading summer vacation destination in most U.S. states. New York, Ohio, Massachusetts, Pennsylvania, Virginia, Kentucky, Illinois, Hawaii, Connecticut, and Arizona report Italy as their top vacation destination — and with good reason.

While Virtuoso reports travelers' pandemic-era vacation desires drive many vacation plans, plenty of voyagers seek luxury locales, delighting in the exclusivity of being the “first” to visit a destination. When exploring under-the-radar locations or cities less traveled, vacationers can skip the dense crowds that come with Italy’s most popular cities.

For a more authentic and intimate cultural experience, sightseers can head to the countryside and stay at the luxurious family-owned Tenuta di Murlo , a stunningly exclusive private estate in the heart of Umbria.

Surrounded by rolling hills, vineyards, and medieval villages, this tranquil and secluded 12th-century property offers nine luxury villas, a charming apartment, three deluxe rooms, and a romantic cottage nestled among lush olive groves. Additionally, the property is a short drive from popular cities like Florence and Rome .

A breathtaking medieval farmhouse, meticulously reconstructed atop the ruins of a 14th-century defensive tower, has been elegantly transformed into a chic restaurant.

If you can, book the exquisite villa Molinella . It boasts two en suite bedrooms, a private underground whirlpool bath, a sauna, a private outdoor pool, and an outdoor hot tub overlooking the river. The ultimate in luxury and privacy, Molinella is the perfect romantic getaway for couples or a dreamy family vacation.

Immerse yourself in the authentic Italian way of life — sip on local wines by the poolside, indulge in farm-to-table meals made with fresh ingredients from their gardens, take part in cooking classes and wine tastings, explore the nearby towns and villages, or relax in the serene countryside.

Wellness Retreat at Euphoria

Virtuoso cites Greece as the No. 2 most popular global destination.

Overlooking ancient Sparta and just below the Byzantine ruins of Mystras, Euphoria Retreat is a holistic-wellbeing destination spa in the heart of the Peloponnese, just a 2.5-hour drive from Athens. 

Retreat founder Marina Efraimoglou, whose personal transformation informs Euphoria's globe-spanning healing philosophy, blends cutting-edge science with ancient wisdom.

All programs infuse philosophical influences from Greek philosophy and Hippocratic healing to Taoist philosophy and Chinese medicine, though each experience caters to travelers’ individual needs.

Euphoria Retreat has become Europe's leading wellness destination spa hotel, with World Spa Awards naming it Greece's Best Wellness Retreat in 2023. 

Sail the Galápagos Seas on Aqua Mare

Exploring the remote wilderness of the Galápagos Islands is one of nine must-have experiences for 2024, reports Virtuoso.

Growing numbers of travelers seek to merge the opulence of luxury travel with the thrill of global exploration, kick-starting an unprecedented surge in the popularity of explorer yachts . 

The Galápagos Islands' only year-round super yacht, Aqua Mare , is perfect for travelers with an adventurous soul and penchant for high living. This 163-foot luxury vessel offers a unique and intimate exploration of the Galápagos Islands with minimal human interaction.

"Ever since I left Ecuador in 2006 with the clarity to build my own business, I have wanted to return to the Galápagos Islands with our very own luxury expedition ship. It has been 15 years since we ventured to Peru as a family and then onward to Asia to finally come full circle with Aqua Mare back to where it all started," shares Aqua Expeditions ' owner Francesco Galli Zugaro.

Guest can choose between two seven-night itineraries with different islands and wildlife encounters, a two-week itinerary, or customize their experience by private charter.

Aqua Mare ’s seven spacious cabins accommodate up to 16 guests and boast a 1:1 guest-staff ratio. The large windows in each cabin offer stunning views and allow natural light to fill the space. The yacht also has a rooftop Jacuzzi, outdoor lounge, and dining areas where guests can enjoy gourmet meals prepared by the onboard chef.

Guests on Aqua can partake in adventurous activities like snorkeling, scuba diving, and kayaking. They can also observe and interact with the Galápagos Islands’ diverse wildlife with the help of two onboard Naturalist Guides.

Sustainable Micato Safaris

Go2Africa's annual State of Safaris report shows interest in these excursions rose throughout 2023, with a 25% increase in safari journey spending. 

South Africa is the premier safari destination, per Go2Africa, with Tanzania and Kenya second and third, respectively. These three locations account for 60% of the total interest in African safari adventures.

Interest in sustainable safaris has risen a staggering 1,000% over the last four years, according to Go2Africa. This surge is part of a broader eco-travel trend extending into more specialized travel niches like safaris. More travelers are now consciously choosing trips that positively impact their destinations.

"Micato Safaris has an unconventional view of sustainability. Since we opened our doors nearly 60 years ago, Micato has believed the most powerful tool for sustainable change in Africa is education. And for more than 36 years—with intensified dedication to the educational needs and well-being of the community during the pandemic—Micato's tribute to our birth continent has been our nonprofit, Micato-AmericaShare," explains Dennis Pinto, Managing Director of Micato Safaris .

Micato's safari experiences are vast and extraordinary. You can channel your inner Indiana Jones in the Turkana Basin, jog through the Great Rift Valley alongside a barefooted Maasai warrior, or come face to face with Silverback Gorillas in Rwanda.

Caribbean Island Hopping With Belmond Hotels

The 24% of Americans traveling outside the U.S . will likely head to warm-weather locales, with the Caribbean an optimal choice for sun and sand.

The United States is the leading contributor to Caribbean tourism, with an estimated 16.3 million stay-over arrivals and an annual growth rate of 12.7%. 

The Canadian market is increasingly interested in Caribbean tourism, with a 46.1% increase from the previous year, amounting to around 3 million visitors. The expanded availability of flights from major Canadian cities incentivizes travelers.

On the islands of St. Martin and Anguilla, guests can island hop with Belmond Cap Juluca and Belmond La Samanna as their home base. The properties allow explorers to relish both islands’ culture, history, and natural beauty.

Belmond Cap Juluca is famous for the white sands of Anguilla's Maundays Bay, one of the best beaches in the Caribbean. The property promotes escapism, with beachfront access in every room, giving guests an exclusive slice of the Caribbean Sea. Guests seeking enhanced relaxation can book a slot at Cap Juluca Spa by Guerlain and enjoy Anguilla’s Arawak tribe-inspired treatments.

Meanwhile, Belmond La Samanna on St. Martin offers a stylish private beach and spa oasis embodying the island's French spirit. At L’Oursin, overlooking Baie Longue, two-Michelin-starred chef Marcel Ravin adds his signature to the restaurant’s menu. Additionally, the property boasts the Caribbean’s largest wine cellar.

• Top Travel Trends Travel
• Wellness Travel Market
• Micato Safaris
• Galápagos Islands

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A new itinerary for the tourism industry

McKinsey spoke with more than 5,000 travelers across geographies and generations as part of a recently published survey  that reveals clear differences in behaviors, motivations, and expectations among a diverse set of tourists. On this episode of The McKinsey Podcast , McKinsey’s Margaux Constantin  and Jasperina de Vries speak with editorial director Roberta Fusaro about data that can help travel and tourism companies tailor their offerings and realize more bookings, higher satisfaction, and, ultimately, repeat visitors.

In our second segment, from our CEO Insights series , McKinsey senior partner Kurt Strovink  shares an approach to help CEOs connect with stakeholders—a relationship that’s prized but too often elusive.

This transcript has been edited for clarity and length.

The McKinsey Podcast is cohosted by Lucia Rahilly and Roberta Fusaro.

What motivates travelers to hit the road?

Roberta Fusaro: We’re here to talk about the way we travel today, specifically about a piece of research that McKinsey did with more than 5,000 travelers from China, Germany, the United Arab Emirates, the United Kingdom, and the United States.

We asked them about the motivations, behaviors, and expectations behind their travel experiences. One of the more interesting findings from the report is that travel isn’t just of “interest,” and I’m putting that word in air quotes. It’s becoming a priority for a range of consumers, including me. Margaux, why is this so?

Margaux Constantin: We clearly see that for people all over the world, travel has never been so top of mind . And that might be because of more than just the pandemic. About two-thirds of the people we interviewed said they’re more interested in travel than ever before.

If you take the younger generations, that number is even higher: 76 percent have never been so keen to travel. But that’s something that we’ve seen happening over the past decade, where there’s been a shift from spending on possessions to spending on experiences, particularly for the younger generations. Maybe the pandemic was a bit of a catalyst. But that really comes from a much longer cyclical trend in the industry.

Roberta Fusaro: What differences did you see among travelers of different ages? What matters most to Gen Z, for instance?

Jasperina de Vries: Gen Zers are interesting because travel has become a top priority for them. In fact, last year, millennials and Gen Zers took an average of nearly five trips versus less than four for Gen Xers and baby boomers.

The number-one consideration we clearly see for Gen Zers when selecting a destination is experiencing something new. For the younger generations, there’s a real draw toward using travel as a means to interact with different cultures and explore the unknown.

That makes international travel increasingly appealing for these younger generations. International travel feels more within reach for them. The cost has come down, especially with the abundance of low-cost airline seats. Travel has also become more convenient. It’s easy for them to get oriented in a destination before they travel. Mobile connectivity overseas has become cheaper. It’s easy to translate things when you get there.

Social media is also helping younger generations shape their ideas about faraway destinations when they’re thinking about their next trip. And 92 percent of younger travelers reported that they were influenced by social media, in that sense. Social media makes the world feel smaller and bigger at the same time.

Roberta Fusaro: What about Gen X and boomer travelers?

Jasperina de Vries: For the older generations, the number-one travel motivator is friends and family—to either visit them or travel with them. That motivator is put far ahead of visiting a new place or going to a place that everybody’s talking about.

Older generations are also very strategic about how they spend. Only 7 percent of the baby boomers we surveyed will go all out when they travel. But that doesn’t mean that they’re unwilling to spend, because baby boomers do spend three times more on travel than Gen Z.

They are willing to make their trip easy and convenient. They are willing to spend to make things less burdensome. They’re willing to travel in the offseason. They’re less likely to try and save by taking longer or connecting flights. And they are almost twice as likely as younger generations to cut expenses when needed, but they place emphasis on the quality of their accommodations.

Margaux Constantin: What’s interesting is that baby boomers spend three times more on travel than Gen Z. But Gen Z spends a much higher share of its disposable income on travel. That’s the big paradox here.

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The role of technology in travel.

Roberta Fusaro: How do different generations incorporate technology into their travel plans?

Margaux Constantin: What we see with older generations is quite a bit of fatigue with technology in the travel process and a feeling that if you’re not a digital native, the steps of traveling have become quite challenging. That may or may not be correlated with the fact that they tend to visit destinations they’re more familiar with, that they have been to already, rather than explore new destinations. So they can rely a bit less on those tools.

What that means is that travelers still like to have a digital and analytics-informed travel journey and travel process, but that doesn’t have to get in the way of human interaction. What we see with older generations is frustration that every site or attraction you try to go to now [involves] a machine that they’re struggling to interact with or to get the right information from. And that’s where some of the disconnect can happen.

Traveler priorities across different global markets

Roberta Fusaro: The survey also gets into some of the differences among travelers in different markets. We’re looking at travelers in China, the US, the Emirates, and some Europeans. What did you see there? What are travelers in different markets more or less likely to prioritize?

Margaux Constantin: What’s quite interesting here is despite the world becoming more globalized or feeling like it’s become more globalized, the differences in travel preferences across those markets remain really strong.

If you start with the Chinese travelers, they are changing a lot. There is still a very large chunk of that market that wants to prioritize these iconic travel experiences, these famous bucket list [trips]. About 69 percent of our Chinese respondents want that bucket-list-type holiday. For North American and European travelers, it’s only 20 percent.

At the same time, we also see in the Chinese market a real enthusiasm and passion, fueled by the pandemic, of rediscovering their domestic heritage and traveling much closer to home. We see the Chinese domestic-travel market growing at about 12 percent in the coming years and overtaking, very quickly, the United States as the world’s largest domestic-travel market.

If you compare this with travelers from the United Arab Emirates, there is also a strong preference, closer to the number of Chinese travelers, to visit iconic destinations. But what they’re really after are active, sport-heavy holidays—being outdoors, hiking, and doing some sort of exercise. On the other end, Europeans and North Americans are a lot more homogeneous in their preferences; 40 percent see their vacations as a way to just get away from it all, which is two times higher than the share of Chinese or UAE-based respondents. And, of course, the best way to get away from it all is the traditional beach holiday, which remains the top destination for those markets.

Seven traveler archetypes

Roberta Fusaro: As part of the research, you identified seven clusters of travelers, all of whom share a lot of the same attitudes and motivations toward travel. These include sun-and-beach travelers, culture-and-authenticity seekers, strategic spenders, trend-conscious travelers, cost-conscious travelers, premium travelers, and adventure seekers. Let’s tick through each and the preferences embedded within them.

Jasperina de Vries: This is my favorite topic for two reasons. One is that these personas are intriguing. And two, there’s an especially key insight for travel players on going to the next level of customer understanding or guest understanding, in a similar way as we’ve done here in the research.

We used machine learning to identify clusters of our respondents with similar behaviors and attitudes and then looked at the key differentiators between these groups. There are seven in total. One cluster is the culture-and-authenticity travelers. They love to sightsee, they prioritize new destinations, and they’re willing to spend on experiences.

That contrasts with, for example, the strategic spenders, who are very careful about splurging on experiences and who also try to save on accommodations and flights. Another one that I would highlight is the trend-conscious jet-setters, who are ready to spend and who are very attentive to recommendations from friends and social media. These travelers would prioritize the more iconic or popular destinations.

But a key learning for players in the sector is to use the data to better understand the exact traveler archetype that you are trying to attract and learn how to meet their needs.

And in this sector, companies don’t always interact with their guests every day, as they do in, say, retail. But, still, our clients are surprised by how much they do know about their customers and how much privileged insight they have. Our research was based on 5,000 respondents. But imagine it’s hundreds of thousands or even millions of customers you have touched and what you can learn from them.

Using data to tailor travel experiences

Roberta Fusaro: Let’s pretend I own a company that organizes travelers around large safari expeditions and sightseeing experiences. How could I use the information in this report to boost sales or engagement?

Jasperina de Vries: I hope that the research opens up the aperture for many players in the industry , like the safari provider, to think more deeply about the different pockets of demand out there and to build up their understanding of the pockets that they have not yet been specifically targeting.

And this is the other point: it’s important to build out the understanding of your customer base and, from that, think through how that allows you to adjust your marketing approach.

One of my clients, for example, is looking to increase direct bookings. That’s something that many of our listeners will try to pursue. What my client does is look at a cluster of guests that already has a high degree of direct bookings. That cluster is made up of relatively similar people, but there are also people in that cluster who do not yet book direct.

The good thing is they look like those who do. And it’s relatively easy to nudge them into the type of behavior that you would ideally see, which is booking direct versus booking through an OTA [online travel agency]. And you can do the same with upselling and cross-selling, for example. This is more straightforward than you think, and it’s driven by the customer data you have today.

It’s important to build out the understanding of your customer base and, from that, think through how that allows you to adjust your marketing approach. Jasperina de Vries

Margaux Constantin: Adding further to this notion of the travel safari company, and being a bit more focused on older generations, because they do spend more than younger generations. They spend three times more. But if you start thinking, “Maybe there is a new market in the younger generations and Gen Z because they are willing to spend disproportionately on experiences,” then you could engineer experiences for them. They might come on a low-cost flight, and they might stay in cheaper accommodations, but they will spend the $500 entrance fee to go gorilla tracking and have that experience.

There are these pockets of high willingness to spend. And that means you may also want to rethink your accommodation offering to be cheap without feeling cheap. It’s a lot about smaller rooms, shared rooms, but also high-quality shared spaces, high-quality open spaces, coworking spaces where people can mingle. We’re starting to see some players propose interesting things there.

Roberta Fusaro: How much of that is happening within the ecosystem?

Margaux Constantin: A lot of our clients are not sufficiently mining all the insights they have on what their travelers need. And there are so many more insights they could get. But a lot of our clients are also not sufficiently reactive or agile enough to act on those insights.

So what you’re describing is an example of such an action. But it could also be to launch certain promotional packages, which is easier, or redo parts of your website, which is also easier. The translation to action remains slow.

It usually takes three years to build a hotel. In those three years, how do you keep evolving your builds to meet the evolving needs of your travelers or, at least, build things in a way that gives you enough agility once the property opens?

Jasperina de Vries: But, to your point, Roberta, in the ecosystem orchestration , we don’t see a lot of syncing up among players yet. But there is an increasing eagerness to grow tourism destinations, because folks are seeing that it’s important to build out full itineraries to make the most out of that first stay so that the traveler takes away a positive experience and goes back home and talks about it. It’s important for growing markets to build everything out in sync. And we see a lot of eagerness among stakeholders to get there. It’s easier said than done, of course.

New opportunities

Roberta Fusaro: Are new businesses  springing up out of this renewed zest for travel?

Jasperina de Vries: For this year, we expect that tourism will be a full 9 percent of global GDP. So it’s creating a lot of new economic activity. And there is a lot of opportunity for stakeholders who can cater to the preferences of new travelers.

Roberta Fusaro: Some travel companies  struggle with their data strategies. If you’re somewhere in the middle of the journey with your data strategy, are there things that you can do right now to start to understand customers better?

Jasperina de Vries: Hospitality clients are surprised by how much they can do with the data and privileged insights they already have as first parties versus intermediaries. For example, we helped one company build out something basic to start with: sending out three types of messages to customers based on a best guess of their propensity to travel to a particular destination.

We sent one set of customers an email about news from that destination and included a convenient travel offer for them. The second group we wanted to convince, so we sent them an email before their next estimated travel date and included a more price-sensitive offer. And for the third group of customers, who we think might not be highly likely to travel but who could be tempted, we tried to attract them with a special offer.

So this is not about building out a full set of email journeys and cross-channel journeys. This can start really small and still be effective.

Memorializing trips through social media

Roberta Fusaro: Jasperina, you’d mentioned the use of social media among Gen Z travelers. I’m curious about this idea of memorializing the travel experience and how providers and players in the tourism ecosystem could think about that differently.

Margaux Constantin: In our research, we see that more than 70 percent of travelers say they’ve posted photos of their vacation on social media in a very systematic way. And, of course, for younger generations, that share is north of 95 percent. It’s absolutely become the norm.

Then, if we go back to the times of even ancient Greece, you will find various ways of capturing travel memories in some shape or form. As we mentioned earlier, more than 90 percent of Gen Z travelers will be influenced by social media posts when deciding to visit a certain place, especially posts they see from friends and families or from celebrities they trust.

That creates several opportunities for the industry. Definitely everything related to social media  strategy, influencer strategy, encouraging folks who come to visit to repost about the hotel, repost about the attraction, repost about the destination, is key, given how big this is in the consideration funnel of travelers.

But this is also creating opportunities for new businesses to emerge in this space of journaling, if you like. And we see microblogging platforms trying to give travelers a different way of sharing with friends and family outside of the traditional social media platforms, which is also interesting.

Roberta Fusaro: I’m feeling bad for the seaside sketch artist who you would walk up to, and they would sit there with their pen . . .

Margaux Constantin: Actually, that one, probably, has never been a bigger celebrity. There is so much they can do on social media, even if they have limited drawing skills. There’s a big career as an actor in that space.

The impact of gen AI

Roberta Fusaro: Jasperina, you mentioned the use of generative AI [gen AI] on the back end of travel experiences. Are there other applications of gen AI that you could see going forward?

Jasperina de Vries: We saw in the survey that about a quarter of travelers have tried using AI or gen AI to plan a trip, and 80 percent said that they would be interested in trying to use AI or gen AI to plan a trip. So, there’s an expectation that the use will grow.

We also see that the first versions of gen-AI-based travel planners  can only do so much. So this is definitely an evolving space that still needs time. But it is quickly evolving.

And we talked about some of the use cases there. The gen AI piece that can come in is, for example, about making it easier to create marketing content. Going forward, we should also be mindful of the role that AI and technology plays and the implication it has on the workforce.

What we continue to see for hospitality and tourism is if there’s one sector where the human touch and the tech enablement of that remains so important, it’s hospitality because this is a moment in time for all travelers, where they are keen to experience something new and they also want to be taken care of. And so we expect that frontline staff, travel advisers, etcetera, will continue to have an important role in that travel or booking experience , empowered by technology.

If there’s one sector where the human touch and the tech enablement of that remains so important, it’s hospitality because this is a moment in time for all travelers, where they are keen to experience something new and they also want to be taken care of. Jasperina de Vries

Destination overload

Roberta Fusaro: We’ve been talking a lot about growth in the market. Is there something that the service providers or players in the tourism ecosystem have to be aware of, given all this fast growth?

Margaux Constantin: The growth is not very evenly spread. What we tend to see is if you take the 15 destinations today that have the highest concentration of visitors per square kilometer, these are also the destinations that I expect to see the fastest growth of visitors in the coming years, so anything leading to 2030 from 20 percent further growth, all the way to 86 percent for places like Marrakesh and Morocco.

At the same time, travelers say that when there’s just a bit too much of a crowd, it has a highly negative impact on their travel. Seventy percent of our respondents mentioned negative experiences related to overcrowding in their travel in the last 12 months.

So as we grow, we really need to put in place the right measures and be very thoughtful  about how we ensure that visitors have the best travel experiences they can—whether it’s in more rural, quiet areas, but also in some of the most visited places—and really keeping that strong visitor experience.

Why CEOs must connect with stakeholders

Lucia Rahilly: Next up, senior partner Kurt Strovink says CEOs understand the importance of connecting with stakeholders, but too few know how to do it.

Laurel Moglen: Stakeholders, like investors, customers, the media, and employees, all want to hear from CEOs on a wide range of issues. Kurt, through your conversations with CEOs, how important is it for CEOs to engage with the public?

Kurt Strovink: It’s very important, and it’s becoming more important as time goes on. Communications and stakeholder engagement is one aspect that many CEOs are less prepared for, relative to what it takes. It’s not something they’ve necessarily encountered in previous roles before becoming CEO. And the enormity of the number of stakeholders, the balance between them, and how to manage and negotiate this is something that I think dawns on new CEOs quite quickly.

Our own research suggests that 58 percent of CEOs think that external affairs is a top priority for them. But only 12 percent feel that they’re handling it really well. I would also say some of the leading CEOs, those who have become skilled at being a CEO over time and some of who we’ve profiled in our book CEO Excellence , have also drawn attention to this priority. 1 Carolyn Dewar, Scott Keller, and Vikram Malhotra, CEO Excellence: The Six Mindsets That Distinguish the Best Leaders from the Rest , New York: NY, Scribner 2022.

Satya Nadella, the CEO of Microsoft, has talked about how important it is to be able to manage multiple constituents in the world—team members, employees, customers, governments. As a CEO, you need to create that sort of continuous balance between multiple constituents.

Laurel Moglen: What’s the best way for leadership to adapt to this priority?

Kurt Strovink: In terms of how to adjust to this priority, we’ve tried to synthesize our perspectives into an approach called EDGE. It’s an acronym that encompasses four ideas for CEOs to understand what’s important.

The first idea is expanded . CEOs must think about themselves as a bridge to the outside world. They must recognize that they’re kind of public in all their comments at all moments. That’s a different mentality than thinking about yourself as a personal leader inside of a company, where your words won’t travel as far.

The second idea is distinctive , by which we mean do only what the CEO can do or try to think about those things that can’t be delegated. There are many things that you can have other people do on your behalf, but some of the communication needs to be from the CEO seat itself.

The third idea is growth oriented . Some of the best communicators and stakeholder balancers think a lot about growth in their communications. It’s something that’s ever present in the way that they interact with the outside world. It’s part of how they emphasize the upside of their companies, their contribution to the world.

The fourth and final idea is engagement . This means going beyond influencing stakeholders to try to truly inhabit the mindsets that they have, meet them on their own terms, and work from there.

This is one way to think about four important best practices that we think of in the context of communications with different constituent groups and to adapt to them.

Laurel Moglen: As leaders incorporate all that EDGE means into their communications platforms, what strategies have you seen work for them?

Kurt Strovink: I have seen a few strategies that work for CEOs and a few markers for progress as CEOs become more excellent on this dimension. I often will observe a CEO’s narrative itself—the way they talk about what they’re doing, what they’re here to do, what their company’s purpose is, how they engage their own employees—and I will listen for how proprietary that vocabulary is and how authentic it is to them. And we often find that CEOs who become skilled at this will have certain terms that they put more weight into, certain things that become meaningful. So this idea of the singular narrative with proprietary language is hard to encourage anybody to do, but we notice it as a distinctive strength.

I also find that CEOs need creative ways to enrich this narrative over time, to have it take in additional elements of what happens around them. They must repeat this narrative, sometimes more than they’d like to in different settings. They should find energy and enthusiasm and vitality in doing that authentically. It’s very important to see yourself as a real communicator of this message in broadcast and in narrowcast forms. The former CEO of US Bancorp, Richard Davis, said the holy grail for him was to have 12 people on a management team who were equal voices and equal storytellers.

What that means is that there are people who can speak for the team, for the company, not just for themselves. Sometimes, you see CEOs who develop enough of a narrative that they get another dozen people on their management team to really make it theirs and sound similar themes.

These CEOs create propagation that’s much greater inside the company and outside the company because they have other people and their management team who are fully resonant with those messages.

One last thing that I’ll share from our work with CEOs is what we call the four Ws: “who” “why,” “what,” and “when.”

You have to think about “Who you are?” or “Who do you want to be?” You’re really thinking about the identity of the organization separate from the initiatives and activities that are under way.

You also have to think about the why. “Why is it there?”

This gets us to the what. “What is the purpose?” or “What’s a larger mission that motivates?” This leads you to think about the series of things you’re doing. And that ladders down into many aspects of strategy, initiatives, and the like.

Lastly, you think about the timing, the execution of the plans, which is summarized by the when.

But I do see a failure mode in CEOs. They’re very good about the what and the when, though maybe not as thoughtful as they could be about the who and the why.

And in self-propelled organizations, especially organizations of high talent, there’s tremendous latent potential in deeper dialogues about the “who” and the “why.”

I would encourage all CEOs to think about all four Ws evenly as they think about building some of these messages, these narratives of meaning, and as they chart the course to figure out what they’re solving for with so many different constituencies.

Kurt Strovink is a senior partner in McKinsey’s New York office, Margaux Constantin is a partner in the Dubai office, and Jasperina de Vries is an associate partner in the Amsterdam office. Lucia Rahilly is the global editorial director of McKinsey Global Publishing and is based in the New York office, and Roberta Fusaro is an editorial director in the Boston office.

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The Late-in-Life Lesbian Experience Blossoms Online

Social media and websites have become a valuable resource to some women who have come out in their later years or after marriages to men.

By Louise Rafkin

Louise Rafkin came out as a lesbian in the early 1980s.

When Suzette Mullen finally acknowledged her complicated feelings for the woman she considered her best friend, she felt the weight of a significant question: Am I gay?

Ms. Mullen, then 54, had been married for more than two decades to her husband, whom she loved. They lived together in Montauk, N.Y., and had two adult sons. She didn’t have anyone she could talk to about the feelings she had been harboring.

So Ms. Mullen, an author and editor with a law degree from Harvard, went online, searching “late in life and coming out” and “How to know if you are gay?” on Google.

She quickly found communities of women, on websites like Facebook, with some of them asking similar questions. In response to a post Ms. Mullen shared in a private Facebook group, a woman in her late 40s confirmed certain suspicions that she had been confronting about her sexual identity.

“You are a lesbian,” the woman wrote. “The only question is: What now?”

For Ms. Mullen, the answer was partly to learn a new language to describe herself. She was a LILLE, an acronym some use to refer to a late-in-life lesbian. (Lifelong lesbians, she learned, had their own abbreviation: L.L.L.) Her best friend was a catalyst, a term referring to a woman who awakens another’s lesbian identity. And Ms. Mullen and her husband were in what some referred to as a mixed-orientation marriage, or MOM.

This lexicon was just part of what Ms. Mullen, now 63, encountered in those online communities, which she said played a pivotal role as she navigated the process of divorcing her husband and living as a lesbian.

Ms. Mullen wrote about that experience in her recently released memoir, “The Only Way Through Is Out.” The book is an expansion of a short story she had published in The New York Times in 2021.

Like many divorces, Ms. Mullen’s was complicated. “There were a lot of emotions involved,” said her elder son, Will Harrel, 32. “Excitement for her, but also fear and uncertainty about the loss of the family unit.”

Ms. Mullen’s memoir is part of a media genre that includes Glennon Doyle’s book “ Untamed ” — which recounts how Ms. Doyle, at 39, left her husband for the professional soccer player and coach Abby Wambach — and “ Am I OK? ,” a new film starring Dakota Johnson as a 30-something who comes out as a lesbian. It was directed by the comedian Tig Notaro and her wife, Stephanie Allynne, who also identifies as a late-in-life lesbian. (The term can apply to women middle-aged and older who come out, or women of any age who had heterosexual relationships before coming out.)

Ms. Mullen said that, since the release of her book in February, she had received dozens of messages on Facebook and Instagram from women who relate to her story. “Being able to access support on the internet is crucial for so many,” she said.

Before much of daily life migrated online, lesbians typically found community at book shops and bars, or through publications like Lesbian Connection, a magazine started in 1974. It still publishes a list of lesbians around the country who are open to receiving correspondence and visits from women making sense of their sexual identities.

But the rise of networking websites and social media, along with evolving attitudes toward identity, have made it easier for people to talk openly with others about their sexuality.

Christine Terpening, 53, a former rodeo cowgirl, was raised in Vermontville, Mich., an area with only hundreds of residents. Ms. Terpening, who still lives on the dirt road she grew up on, came out as a lesbian at 44, as a married mother of three. She described the revelation as terrifying, partly because attitudes toward homosexuality in her rural community were often negative.

When Ms. Terpening came out in 2014, she said, some people she had known since childhood started to look at her askance. Online, however, she found more supportive communities, which, along with her family, helped her find her footing as a late-in-life lesbian. She is still legally married to her husband; they still share a home, too — but not a bedroom.

Ms. Terpening now runs an organization offering services to teenagers in rural areas who identify as L.G.B.T.Q.I.A.+. Some of them, she said, have also helped people who came out later in life like herself. “The bravery of generations younger than us encouraged us to not suppress ourselves any longer,” Ms. Terpening said.

A recent Gallup poll reported that nearly 8 percent of Americans identified as L.G.B.T.Q.I.A.+ in 2023, about two percentage points more than in 2020 . About 15 percent of those respondents identified as lesbians in the latest poll, up from about 12 percent. Members of younger generations — Gen-Zers, millennials — identified as L.G.B.T.Q.I.A.+ in far greater numbers than Gen-Xers and baby boomers; this was the case in the previous poll as well.

Miriam Grace, a 58-year-old psychotherapist in Britain who came out when she was 50, surveyed more than 2,000 late-in-life lesbians between the ages of 40 and 65 for the book “ Queering Gestalt Therapy ,” which was released last year. (The title refers to a form of psychotherapy .)

She said some of those women said that they had always thought that they were lesbians, but had heterosexual relationships because they feared personal or professional discrimination. Others said that they had considered their sexuality to be fluid, and came out as lesbians after developing a strong attraction to another woman. A third group consisted of women who said they were not able or willing to embrace their lesbian identity in earlier years, but that, reflecting on their lives, they could see that they were always lesbians.

“Women who devoted themselves to motherhood, or who believed their sexuality is irrelevant or dirty, may be unaware of their authentic sexuality until space opens in later life,” Ms. Grace said.

Anne-Marie Zanzal, 60, a mother of four, came out as a lesbian at 52 after 27 years of marriage. Her ensuing divorce was hard on her children, who struggled with its effect on what until then was a close-knit family.

“I raised them to be progressive,” said Ms. Zanzal, a United Church of Christ minister in Nashville. “However, it is different when your mom, who you thought was straight, is gay.”

Two years after Ms. Zanzal came out, she started a podcast, “Coming Out and Beyond.” Hers is one of several podcasts that focus on the late-in-life lesbian experience; others include “The Stories We Tell,” which was started by Jaime Messina, who runs a Facebook group called Club LILLES. It has some 8,000 members: Most are between the ages of 35 and 54, but some are in their 20s and others in their 70s.

Ms. Messina, 42, came out in 2001, at 18, after exploring her sexuality in AOL chat rooms. Ms. Messina, who has about 120,000 followers on TikTok , said social media has played a “huge role” in helping late-in-life lesbians connect and navigate what she described as the intense skepticism some can face.

“Unlike those coming out as teenagers, they are continually asked, ‘You sure? How do you know?’” said Ms. Messina, who lives in St. Petersburg, Fla.

@jaimemessina #stitch with @malglow ♬ Born This Way - Lady Gaga

Tasha Shelton, 48, a hair stylist and mother of three in Nashville, is a member of Club LILLES. She said it was only after her and her ex-husband’s marriage fell apart in 2016 when she began to think more about her sexual identity. She had not done so sooner, she said, largely because she was raised Southern Baptist.

Ms. Shelton’s children had mixed reactions when she came out, she said, but all ultimately accepted her decision.

“The support of groups like LILLES makes you see that you’re not the only one sailing in the murky waters,” she said.

An earlier version of this article misstated the church where Anne-Marie Zanzal is a minister. It is the United Church of Christ, not the Church of Christ.

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TechBullion

Top 10 must-visit destinations in 2024: an in-depth travel guide.

Travel is more than just visiting new places; it’s about immersing oneself in different cultures, experiencing unique landscapes, and creating lasting memories. As we look forward to 2024, the world continues to open up with exciting destinations that promise unforgettable adventures. This article will explore the top 10 must-visit destinations for 2024, delve into the concept of destination travel, highlight the latest technological innovations in the travel industry , and provide a step-by-step guide on how to plan your travel.

What is Destination Travel?

Destination travel refers to trips planned specifically around a particular location or series of locations that offer unique experiences, attractions, and activities. Unlike routine travel or business trips, destination travel is often centered on leisure, exploration, and cultural immersion. The goal is to experience the essence of a place, from its historical landmarks and natural wonders to its culinary delights and local traditions.

What makes destination travel special is the focus on the distinct characteristics that make a location unique. Travelers seek out destinations that offer something extraordinary, whether it’s the breathtaking landscapes of New Zealand, the rich history of Rome, or the vibrant street life of Tokyo. Destination travel is about creating a deep connection with the place and its people, making each journey a personal and memorable experience.

Top 10 Must-Visit Destinations in 2024

1) kyoto, japan :.

Known for its stunning temples, traditional tea houses, and beautiful gardens, Kyoto offers a glimpse into Japan’s rich cultural heritage. Highlights include the Fushimi Inari Shrine, Arashiyama Bamboo Grove, and the historic Gion district.

2) Lisbon, Portugal :

Lisbon is a vibrant city with a mix of old-world charm and modern sophistication. Visitors can explore the historic Alfama district, enjoy panoramic views from São Jorge Castle, and savor delicious Portuguese cuisine.

3) Marrakech, Morocco :

Marrakech is a sensory delight with its bustling souks, ornate palaces, and vibrant markets. Must-see attractions include the Jardin Majorelle, Bahia Palace, and the lively Jemaa el-Fnaa square.

4) Queenstown, New Zealand :

Known as the adventure capital of the world, Queenstown offers activities like bungee jumping, skydiving, and skiing. The stunning landscapes of Milford Sound and the Remarkables mountain range are also major draws.

5) Cape Town, South Africa :

Cape Town is renowned for its natural beauty, with iconic landmarks such as Table Mountain, Robben Island, and the Cape of Good Hope. The city’s vibrant arts scene and diverse culinary offerings add to its appeal.

6) Rome, Italy :

Rome is a treasure trove of historical and cultural landmarks, including the Colosseum, Vatican City, and the Pantheon. The city’s rich history, art, and architecture make it a must-visit destination.

7) Cusco, Peru :

As the gateway to Machu Picchu, Cusco is steeped in Incan history and culture. Visitors can explore the Sacred Valley, hike the Inca Trail, and immerse themselves in the vibrant local traditions.

8) Sydney, Australia :

Sydney offers a blend of iconic landmarks and natural beauty, from the Sydney Opera House and Harbour Bridge to Bondi Beach and the Blue Mountains. The city’s lively cultural scene and outdoor activities make it a top destination.

9) Reykjavik, Iceland :

Reykjavik is the perfect base for exploring Iceland’s stunning natural wonders, including the Blue Lagoon, Golden Circle, and Northern Lights. The city’s unique blend of modernity and tradition is captivating.

10) Santorini, Greece :

Santorini is famous for its breathtaking sunsets, white-washed buildings, and crystal-clear waters. Highlights include the caldera views, ancient ruins of Akrotiri, and the charming village of Oia.

Latest Technology Innovations and Trends in the Travel Industry

The travel industry is continually evolving, with technology playing a pivotal role in shaping the way we travel. Here are some of the latest technological innovations and trends that are transforming the travel experience in 2024:

Artificial Intelligence (AI) and Machine Learning :

AI and machine learning are enhancing personalized travel experiences. From AI-powered chatbots that provide real-time assistance to predictive analytics that offer personalized recommendations based on past travel behavior, these technologies are making travel more seamless and tailored to individual preferences.

Virtual and Augmented Reality (VR/AR) :

VR and AR technologies are revolutionizing the way travelers plan their trips. Virtual reality tours allow users to explore destinations and accommodations before booking, while augmented reality enhances on-site experiences by providing interactive guides and real-time information about attractions.

Mobile Technology and Apps :

Mobile apps are central to modern travel, offering everything from flight bookings and hotel reservations to language translation and digital guides. These apps provide travelers with the convenience of managing their entire trip from their smartphones.

Internet of Things (IoT) :

IoT is enhancing travel experiences by connecting devices and systems. Smart hotels offer IoT-enabled rooms where guests can control lighting, temperature, and entertainment through their smartphones. IoT also improves airport efficiency with real-time baggage tracking and automated check-in processes.

Biometric Technology :

Biometric identification systems, including facial recognition and fingerprint scanning, are streamlining security processes at airports and border control points. These technologies reduce wait times and enhance security, making travel smoother and more secure.

Sustainable Travel Technologies :

With a growing emphasis on sustainability, new technologies are being developed to reduce the environmental impact of travel. Electric and hybrid vehicles, sustainable aviation fuels, and eco-friendly accommodations are becoming more prevalent, catering to eco-conscious travelers.

Blockchain Technology :

Blockchain is improving transparency and security in travel transactions. It is being used for secure bookings, loyalty programs, and identity verification, ensuring that traveler data is protected and transactions are tamper-proof.

Step-by-Step Guide on How to Plan Your Travel

Planning a trip can be a daunting task, but with a systematic approach, it becomes manageable and enjoyable. Here’s a step-by-step guide to help you plan your perfect vacation:

1) Choose Your Destination :

Start by deciding where you want to go. Consider factors such as your interests, budget, and travel goals. Research different destinations to find one that excites you.

2) Set a Budget :

Determine how much you are willing to spend on your trip. Include expenses such as flights, accommodation, meals, activities, transportation, and souvenirs. Having a budget helps you plan more effectively and avoid overspending.

3) Research and Plan Itinerary :

Once you have chosen a destination, research the best time to visit, local attractions, and activities. Create a rough itinerary that includes must-see sights, cultural experiences, and leisure time. Be flexible to allow for spontaneous adventures.

4) Book Flights and Accommodation :

Use travel comparison websites and apps to find the best deals on flights and accommodation. Consider factors such as location, amenities, and reviews when choosing where to stay. Booking in advance can often save money and ensure availability.

5) Get Necessary Documents :

Ensure your passport is up to date and check if you need any visas for your destination. Some countries may also require vaccinations or travel insurance. Make copies of important documents and store them securely.

6) Pack Smartly :

Make a packing list based on your destination’s climate and planned activities. Pack versatile clothing that can be layered, and don’t forget essentials like chargers, toiletries, and travel adapters. Leave some space in your luggage for souvenirs.

7) Plan Transportation :

Research transportation options at your destination, such as public transit , car rentals, or ride-sharing services. Knowing how to get around can save time and reduce stress. Consider purchasing transit passes if available.

8) Prepare for Emergencies :

Familiarize yourself with local emergency numbers and the location of the nearest embassy or consulate. Carry a basic first-aid kit and any necessary medications. It’s also wise to have some local currency on hand.

9) Stay Connected :

Consider getting an international phone plan or a local SIM card to stay connected during your trip. Download useful travel apps for navigation, language translation, and local recommendations.

10) Enjoy and Be Flexible :

While it’s great to have a plan, be open to new experiences and changes. Travel often brings unexpected opportunities and challenges, so stay flexible and enjoy the journey.

Traveling is one of the most enriching experiences one can have. It broadens our horizons, introduces us to new cultures, and creates lasting memories. The top 10 must-visit destinations for 2024 offer a diverse array of experiences, from the adventure-filled landscapes of Queenstown to the historic charm of Rome and the vibrant streets of Marrakech.

With the latest technological innovations, traveling has become more accessible and convenient than ever before. Technologies like AI, VR, and mobile apps are transforming the travel industry, making it easier for travelers to plan and enjoy their trips.

By following the step-by-step guide to planning your travel , you can ensure a smooth and enjoyable journey. Whether you’re exploring a new city or relaxing on a pristine beach, the key is to immerse yourself in the experience and make the most of every moment.

So, pack your bags, set your sights on one of these incredible destinations, and get ready for an unforgettable adventure in 2024. Safe travels!

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The summer travel season is here, and most of us are trying to just make it through the chaos of airports and long hotel check-in lines without completely losing our patience.

Ah, yes, and don't forget about all those Americans heading to Europe this summer for Taylor Swift's "The Eras Tour." (I'm guilty as charged here. Twice.)

However, earlier this month, the CEOs of the world's biggest hotel companies convened at the NYU International Hospitality Industry Investment Conference for an annual panel discussion on the industry's state and future.

From the explosion of budget brands to the persistence of high hotel rates, the leaders of Marriott International, Hilton, Hyatt, IHG Hotels & Resorts and Accor had plenty to say on what will impact how we all travel in the months and years ahead.

Related: Top travel tips to keep your summer trip on track and on budget

Growing middle class ushers in brand expansion

If you look at the variety of new brands launched or acquired in the hotel orbit over the last two years, it's easy to surmise that the major hotel companies see opportunities in more affordable travel segments. Brands like Hilton's Spark , Marriott's newly announced Project Mid-T , IHG's Garner , Hyatt Studios and Accor's Handwritten Collection all operate in the middle-market and premium economy segment.

What gives for all this midscale love? A booming middle class around the world.

"If you look at this industry for the next 10 or 20 years or the rest of my life, the rest of most of the lives in this room ... it is fundamentally going to be a very good run for travel and tourism," Hilton CEO Christopher Nassetta said during the NYU panel. "Why? The big megatrends in terms of demographic growth [and] the middle classes — that keeps chugging."

Accor CEO Sébastien Bazin added, "The emerging middle class: This is the trend. You have an emerging middle-class population growing: a billion-plus [added] in the last 10 years [and] you will [probably add] 1.3 billion in the next 10 years, probably 25% coming from India but [also] coming from Mexico, South America [and] many other places in Southeast Asia."

The middle-class growth forecast comes as companies like Marriott acquire and sprout brands like City Express in Latin America and Four Points Express in Europe, the Middle East, Africa and Asia.

"There are a number of major markets around the world with this exploding middle class, and they want to explore the world," Marriott CEO Anthony Capuano said.

The law of supply and demand keeps hotel rates high

While hotel giants appear interested in getting into more budget-friendly segments of the travel sector, the economy hotel space has been the one area in recent weeks where travelers can find discounts . But the major hotel CEOs say it's a little premature to rejoice over the idea of widespread discounts permeating the overall industry.

Simply put: There aren't enough hotels being built to keep up with demand. Interest rates are too high to move ahead with new construction, so most growth comes from converting existing hotels into a new brand — adding rooms to one company's portfolio but not adding new supply to the overall market.

"We still have pretty good pricing pressure because demand is good and supply is low," Nassetta said. "The next few years you have sort of a super cycle of very low-capacity additions by historical standards."

But fret not — the industry is recognizing the need to have an offering for everyone and all wallet types. That's why you see so many of these new midscale and premium economy brands emerging. IHG CEO Elie Maalouf pointed to his own company's brand lineup, which ranges from the affordably priced Avid and Garner all the way up to ultra-luxury Regent and Six Senses, as an example.

"Most of our business is in everyday travel," he said. "We have a stay for everybody. You can still book right now for June and for July in the United States at $100 plus or minus at one of our Holiday Inn Express hotels in resort destinations. For most people, it's still very affordable. But if you want to really treat yourself, I think all of us have products and experiences where you can really splurge."

(And if you are looking for ways to splurge through IHG, might I recommend Regent Hong Kong or Regent Phu Quoc ?)

The future of AI and hotels

As with any industry, the hotel sector is pursuing an artificial intelligence strategy to make things more efficient for its workforce as well as travelers. On the workforce front, it largely boils down to the ongoing worker shortage: There was already a shortage of hotel workers before the coronavirus pandemic, and the global health crisis only exacerbated that.

"If you don't use technology, you're not going to be able to run these hotels properly," Maalouf said.

Other hotel CEOs agreed that tech innovation is crucial to addressing labor shortages that are unlikely to disappear anytime soon.

"Let's face it, how many years have you been trying to get to a unified, sensible immigration policy in the United States of America? A lot, and there's going to be a lot more probably before we get to one," Hyatt CEO Mark Hoplamazian said. "There are ways you can actually maintain full employment where you are today, even though you've got openings available to hire people and make it more efficient and effective in how you actually staff outlets and restaurants, how you staff banqueting and events, how you staff housekeeping and how you staff engineering visits."

Hotel headaches

While unruly guests or staff shortages might appear to be leading contenders for things that keep a hotel CEO awake late at night, there was a unified response that geopolitical tension and instability around the world are the main headaches for travel at the moment.

"Our industry thrives in times of peace and stability," Capuano said before noting the seismic number of people voting this year in elections around the world. "You've got four billion people going to the polls this year. You have the potential for tectonic plate shifts in the geopolitical landscape, and that level of uncertainty is not particularly productive for the travel and tourism sector."

But there's also optimism about what travel can do to pacify some of the tension.

"There's more and more division, and somehow more and more actors that are trying to drive more division," Hoplamazian said. "I think we can be the antidote [and] our industry can be the antidote to that. But I think it's urgently needed that we play that role because we need to elevate understanding instead of all this friction."

"My only headache is geopolitical instability," Bazin added. "Travel tourism is the best medicine. The more you travel and experience somebody else's culture, the more you agree."

Related reading:

• Best hotel credit cards
• When is the best time to book a hotel? Experts weigh in — and debunk a few myths
• The best credit cards to reach elite status
• A comparison of luxury hotel programs from credit card issuers: Amex, Capital One, Chase and Citi
• Best hotel rewards programs in the world: Which one is right for you?

Every product on this page was chosen by a Harper's BAZAAR editor. We may earn commission on some of the items you choose to buy.

19 Photo-Worthy Travel Outfits for Women

Considered, comfortable, and perfectly packable

Best Travel Outfits for Women 2024

A.L.C. Iris Striped Scoop-Neck Tank Top

By Malene Birger Textured Cotton Pleated Wide-Leg Trousers

AllSaints Anna Maxi Dress

You want to feel comfortable when exploring a new city and in transit to and from your destination. Plus, it’s nice to fit in a few low-key, athleisure ensembles for lounging or getting in a workout. The most seasoned travelers will tell you the best travel outfits for women are all about preparation and simplicity. And while elevated basics are a great foundation, you can still bring along that playful new dress, trendy pair of heels , bold statement set, and fun pieces of jewelry without requiring an extra checked bag or two in the process.

Planning is the key to your most masterful pack, whether you’re getting away for a long weekend or escaping to a far-flung locale for several weeks. Ahead, 19 gorgeous travel outfit ideas guided by the ever-inspiring street-style set, ranging from vacation-ready dresses and matching sets to effortless-looking denim and trouser ensembles. Your next trip just got a lot more stylish.

Fresh & Clean

Whether you’re a committed minimalist or all for easy pairings when traveling, this tonal combination of a tank top and trousers is at once breezy and polished. While a leather bag perfectly grounds the look in the city, a woven crochet tote or straw crossbody will create a quintessential summer vibe.

A ribbed design, like this racerback, feels more distinctive than plain jersey or cotton.

Sizes: XS–XL

Materials: Cotton

These textured cotton trousers are perfectly floaty in the heat.

Materials: 98% cotton, 2% elastane

Orange You Glad?

A T-shirt dress is one of the best travel garments for a comfortable look beyond activewear. Liven things up by choosing a bold color like orange—how vibrant does Nikki Ogunnaike look here with layered necklaces, sleek sunglasses, and bangles?

A maxi length feels sophisticated, especially in a bold hue.

Sizes: 0–12

Mejuri Bold Letter Pendant Necklace

Personalize your look with a bold letter necklace in combination with a beaded strand and a smaller pendant.

Materials: Gold vermeil

Attention-Grabbing Embroidery

A standard Canadian tuxedo could never. This embroidered white shirt-and-skirt set is idyllic for a coastal getaway.

Aje Esprit Embroidered Crop Top

You can’t beat a boxy crop top for instantaneous cool (and comfort in the heat).

Sizes: 4–16

Aje Esprit Embroidered Miniskirt

Paired with the coordinating top, this mini is perfect for daytime adventuring—just add sporty sandals or sneakers.

Color Me Happy

The ultimate denim look on holiday? A baggy silhouette with a multicolor crop top—joie de vivre, indeed.

Emporio Sirenuse Dalia Frayed Pleated Striped Linen Bustier Top

This bustier crop is the perfect contrast to oversize denim, and layers beautifully under a jacket.

Sizes: 38–50 IT

Materials: Linen

Agolde Ellis Trousers in Baffle

Pleats and a high-rise waist ensure these roomy jeans look polished.

Sizes: 23–34

Materials: 70% lyocell, 30% cotton

Weave Around

Crochet always radiates feelings of wanderlust. A larger open-weave set, like this oversize shirt-and-skirt combo from Nia Thomas, feels very modern.

Nia Thomas Sessa Shirt

The shiny iridescent mother-of-pearl buttons add the perfect playful detail for travel.

Nia Thomas Duda Skirt

Pair this skirt with the matching shirt one day and a fitted tank top the next, for two effortlessly put-together outfits. A travel wardrobe is all about efficiency.

Sizes: XS–2XL

Supersize Me

Center-stage accessories are a great way to dial up the effect of simple silhouettes without taking up too much space in your suitcase.

Favorite Daughter Lanai Strapless Satin Corset Top

Offset this top’s gleaming fabric and feminine silhouette with loose denim and flats.

Sizes: 6–14

Materials: Polyester

Carolina Herrera Aria Matte Resin Chunky Chain Necklace

White resin chain links are versatile and timeless.

Sizes: One size

Materials: Resin, gold-tone metal, and brass

The little white dress is a summer icon, particularly in crisp cotton poplin fabric and a refined silhouette.

J.Crew Scoop-Neck Shift Dress

This crisp white mini is endlessly versatile. Pair it with sandals or sneakers for an easy summer look.

Sizes: XXS–3X

Trends & Shopping Guides

25 Cool Sneakers That Earn the Hype

15 Best Canvas Sneakers for Women

Exactly What to Wear to a Beach Wedding

Ralph Lauren Unveils Team USA Olympics Collection

The 23 Best Supportive Bras for Large Breasts

I Carried the $1,890 Bag That Looks Like a Shoe

15 Must-Have Flats to Wear All Day (and All Night)

15 Timeless Chain Bags

The Amazon Gifts That Will Always Please

The Best Amazon Swimsuits for Vacation Season

15 Best Earrings for Sensitive Ears

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Best travel credit cards of June 2024

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Travel credit cards help you earn valuable points and miles on your purchases. For maximum value, some cards earn rewards not only on travel, but also everyday purchases like dining, groceries and gas. You can redeem these rewards for free or discounted flights, hotel stays or to cover other travel-related expenses.

The best travel cards also come with additional features. Even no-annual-fee travel cards are likely to offer perks like sign-up bonuses, intro APR offers and travel insurance. But for top-of-the-line benefits like airport lounge access, elite status and travel credits, expect to pay an annual fee.

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Bankrate's Best Travel Credit Cards of June 2024

• Best starter travel card:  Chase Sapphire Preferred® Card
• Best for flat-rate rewards:  Capital One Venture Rewards Credit Card
• Best for luxury travel:  The Platinum Card® from American Express
• Best for no annual fee:  Capital One VentureOne Rewards Credit Card  ( See Rates & Fees )
• Best for foodies:  American Express® Gold Card
• Best for everyday spending: Citi Strata Premier℠ Card
• Best for intro APR:  Bank of America® Travel Rewards credit card
• Best for point values:  Chase Sapphire Reserve®
• Best for practical perks:  Capital One Venture X Rewards Credit Card
• Best for pairing:  Chase Freedom Unlimited®
• Best for hotel bookings: Wells Fargo Autograph Journey℠ Card
• Best no-annual-fee hotel card:  Hilton Honors American Express Card
• Best for luxury hotel perks: Marriott Bonvoy Brilliant® American Express® Card
• Best for transfer partners:  Bilt Mastercard®
• Best for gas:  Wells Fargo Autograph℠ Card
• Best for companion tickets:  Delta SkyMiles® Platinum American Express Card
• Best starter airline card:  Southwest Rapid Rewards® Plus Credit Card
• Best for savers: Bank of America® Premium Rewards® credit card
• Best for first-year value:  Discover it® Miles
• Best for fair credit:  Credit One Bank Wander® Card
• What to know about travel credit cards
• Tips for choosing the best travel card

Travel credit card perks

How do credit card points and miles work.

• Expert advice on travel cards

How we assess the best travel credit cards

• Frequently asked questions
• Ask the experts

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Best starter travel card

Chase Sapphire Preferred® Card

Bankrate score

Our writers, editors and industry experts score credit cards based on a variety of factors including card features, bonus offers and independent research. Credit card issuers have no say or influence on how we rate cards.

Intro offer

Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $750 when you redeem through Chase Travel℠.

60,000 bonus points

We calculate this number by multiplying the card's intro offer by Bankrate's valuation of this issuer's rewards program , showing you how much your points or miles are worth in dollars.

Rewards rate

5x on travel purchased through Chase Travel℠. 3x on dining, select streaming services and online groceries. 2x on all other travel purchases. 1x on all other purchases.

Regular APR

21.49% - 28.49% Variable

• 5x 5x on travel purchased through Chase Travel℠.
• 3x 3x on dining, select streaming services and online groceries.
• 2x 2x on all other travel purchases.
• 1x 1x on all other purchases.

What we love: This popular card comes loaded with features that can make it easy even for occasional travelers to offset the modest $95 annual fee without eating into hard-earned rewards. Plus, its rewards program is one of the best, giving you some of the most valuable travel redemptions — through both Chase and transfer partners — and Chase card pairing opportunities if you want to build your card portfolio eventually. Learn more: Why expert Margaret Weck loves using the Chase Sapphire Preferred Alternatives:   If you’re looking for an even simpler travel card, the Capital One Venture Rewards Credit Card is a terrific option. Its flat rewards rate makes it easy to know exactly how much you’ll earn with every purchase and though it can’t match the Sapphire Preferred’s redemption flexibility, it offers more redemption options than the typical travel rewards card. 

• You earn Ultimate Rewards points with this card — some of the most valuable and flexible rewards around, especially if you pair it with Chase’s cash back cards in the future.
• The card touts significant long-term benefits like anniversary bonus points and travel credits, as well as travel protections like trip cancellation insurance and a car rental collision damage waiver.
• Doesn’t offer airline- or hotel-specific perks like free checked bags, elite status or free night stays.
• The sign-up bonus is decent, but the card has previously offered higher, chart-topping bonus points.
• Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $750 when you redeem through Chase Travel℠.
• Enjoy benefits such as 5x on travel purchased through Chase Travel℠, 3x on dining, select streaming services and online groceries, 2x on all other travel purchases, 1x on all other purchases, $50 Annual Chase Travel Hotel Credit, plus more.
• Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Travel℠. For example, 60,000 points are worth $750 toward travel.
• Count on Trip Cancellation/Interruption Insurance, Auto Rental Collision Damage Waiver, Lost Luggage Insurance and more.
• Get complimentary access to DashPass which unlocks $0 delivery fees and lower service fees for a minimum of one year when you activate by December 31, 2024.
• Member FDIC

Best for flat-rate rewards

Capital One Venture Rewards Credit Card

New Venture cardholders can earn 75,000 miles once they spend $4,000 on purchases within 3 months from account opening

Earn 75,000 miles

5 Miles per dollar on hotels and rental cars booked through Capital One Travel. 2 Miles per dollar on every purchase, every day.

2 Miles - 5 Miles

19.99% - 29.99% (Variable)

• 5 Miles 5 Miles per dollar on hotels and rental cars booked through Capital One Travel
• 2 Miles 2 Miles per dollar on every purchase, every day

What we love: It’s a great option for travelers looking for a straightforward rewards program and flexible redemption options. You'll earn unlimited miles on all eligible spending and can redeem not only for travel bookings, but also as a statement credit to cover travel purchases made in the past 90 days. Learn more: Why expert Jacqueline DeMarco loves the Capital One Venture Rewards Credit Card Alternatives: The Chase Sapphire Preferred® Card offers a higher rewards rate in some everyday spending categories and potentially more valuable points. Chase points are worth 1.25 cents each if you redeem for travel through Chase, while Capital One miles are only worth 1 cent each when you redeem for travel. Plus, Chase rewards are more helpful for occasional travelers since you can redeem as cash back at 1-cent-per-point value.

• Carries solid perks given its low annual fee, including expedited airport purchase security and hotel experience credits, lost luggage reimbursement and more.
• Zero foreign transaction fees make this an excellent choice for international travelers.
• You can’t offset the annual fee with annual travel credits or bonuses alone as you can with some rival cards.
• The card’s sign-up bonus carries a high spending requirement, so it may be tough to earn if you don’t have large purchases on the horizon.
• Enjoy a one-time bonus of 75,000 miles once you spend $4,000 on purchases within 3 months from account opening, equal to $750 in travel
• Earn unlimited 2X miles on every purchase, every day
• Earn 5X miles on hotels and rental cars booked through Capital One Travel, where you'll get Capital One's best prices on thousands of trip options
• Miles won't expire for the life of the account and there's no limit to how many you can earn
• Receive up to a $100 credit for Global Entry or TSA PreCheck®
• Use your miles to get reimbursed for any travel purchase—or redeem by booking a trip through Capital One Travel
• Enrich every hotel stay from the Lifestyle Collection with a suite of cardholder benefits, like a $50 experience credit, room upgrades, and more
• Transfer your miles to your choice of 15+ travel loyalty programs

Best for luxury travel

The Platinum Card® from American Express

Earn 80,000 Membership Rewards® Points after you spend $8,000 on eligible purchases on your new Card in your first 6 months of Card Membership.

Earn 80,000 points

Earn 5X Membership Rewards® Points for flights booked directly with airlines or with American Express Travel up to $500,000 on these purchases per calendar year. Earn 5X Membership Rewards® Points on prepaid hotels booked with American Express Travel.

See Pay Over Time APR

• 5X Earn 5X Membership Rewards® Points for flights booked directly with airlines or with American Express Travel up to $500,000 on these purchases per calendar year.
• 5X Earn 5X Membership Rewards® Points on prepaid hotels booked with American Express Travel.

What we love: Luxury travelers and big spenders will appreciate the bevy of travel benefits, including annual statement credits worth around $1,700, elite hotel loyalty status and access to perhaps the most comprehensive airport lounge access available with a credit card. Learn more: Why expert Holly Johnson loves the Platinum Card® from American Express Alternatives: The Capital One Venture X Rewards Credit Card offers a taste of luxury at a lower cost than many premium travel cards. You can unlock a generous rewards rate on both travel and general purchases, complimentary access to popular airport lounge memberships and valuable annual travel credits and anniversary miles.

• Comes with a generous welcome offer and a longer time period to earn it compared to most rewards cards.
• A robust line-up of airline and hotel partners and related perks make this card truly valuable for travelers.
• The $695 annual fee may not be worth it if you don’t spend much on travel frequently or can’t take full advantage of the card’s luxury — and often niche — perks.
• Redeeming and maximizing the card’s credit and benefits requires some legwork and can be a bit confusing.
• Earn 80,000 Membership Rewards® Points after you spend $8,000 on eligible purchases on your new Card in your first 6 months of Card Membership. Apply and select your preferred metal Card design: classic Platinum, Platinum x Kehinde Wiley, or Platinum x Julie Mehretu.
• Earn 5X Membership Rewards® Points for flights booked directly with airlines or with American Express Travel up to $500,000 on these purchases per calendar year and earn 5X Membership Rewards® Points on prepaid hotels booked with American Express Travel.
• $200 Hotel Credit: Get up to $200 back in statement credits each year on prepaid Fine Hotels + Resorts® or The Hotel Collection bookings with American Express Travel when you pay with your Platinum Card®. The Hotel Collection requires a minimum two-night stay.
• $240 Digital Entertainment Credit: Get up to $20 back in statement credits each month on eligible purchases made with your Platinum Card® on one or more of the following: Disney+, a Disney Bundle, ESPN+, Hulu, The New York Times, Peacock, and The Wall Street Journal. Enrollment required.
• The American Express Global Lounge Collection® can provide an escape at the airport. With complimentary access to more than 1,400 airport lounges across 140 countries and counting, you have more airport lounge options than any other credit card issuer on the market. As of 03/2023.
• $155 Walmart+ Credit: Save on eligible delivery fees, shipping, and more with a Walmart+ membership. Use your Platinum Card® to pay for a monthly Walmart+ membership and get up to $12.95 plus applicable taxes back on one membership (excluding Plus Ups) each month.
• $200 Airline Fee Credit: Select one qualifying airline and then receive up to $200 in statement credits per calendar year when incidental fees are charged by the airline to your Platinum Card®.
• $200 Uber Cash: Enjoy Uber VIP status and up to $200 in Uber savings on rides or eats orders in the US annually. Uber Cash and Uber VIP status is available to Basic Card Member only. Terms Apply.
• $189 CLEAR® Plus Credit: CLEAR® Plus helps to get you to your gate faster at 50+ airports nationwide and get up to $189 back per calendar year on your Membership (subject to auto-renewal) when you use your Card. CLEARLanes are available at 100+ airports, stadiums, and entertainment venues.
• Receive either a $100 statement credit every 4 years for a Global Entry application fee or a statement credit up to $85 every 4.5 year period for TSA PreCheck® application fee for a 5-year plan only (through a TSA PreCheck® official enrollment provider), when charged to your Platinum Card®. Card Members approved for Global Entry will also receive access to TSA PreCheck at no additional cost.
• Shop Saks with Platinum: Get up to $100 in statement credits annually for purchases in Saks Fifth Avenue stores or at saks.com on your Platinum Card®. That's up to $50 in statement credits semi-annually. Enrollment required.
• Unlock access to exclusive reservations and special dining experiences with Global Dining Access by Resy when you add your Platinum Card® to your Resy profile.
• $695 annual fee.
• Terms Apply.

Best for no annual fee

Capital One VentureOne Rewards Credit Card

• Earn a bonus of 20,000 miles once you spend $500 on purchases within 3 months from account opening, equal to $200 in travel

20,000 miles

5 Miles per dollar on hotels and rental cars booked through Capital One Travel. 1.25 Miles per dollar on every purchase, every day.

1.25 Miles - 5 Miles

• 1.25 Miles 1.25 Miles per dollar on every purchase, every day

What we love: This card offers some of the same advantages as the Capital One Venture, without the burden of an annual fee. It gives you the chance to earn flat-rate miles on your everyday spending and the option to transfer miles to over 15 loyalty program partners to even cover travel purchases outside Capital One — a unique level of redemption flexibility for a starter travel card. Learn more: Reasons to get the VentureOne Rewards Card Alternatives: A general-purpose flat-rate credit card that offers 2X points or 2 percent cash back on all purchases may bring more value if you don’t travel often and aren’t ready to upgrade to a travel rewards credit card with an annual fee. However, the Discover it® Miles earns a flat-rate 1.5X miles that can also be redeemed for cash back at 1-cent per mile, which is unusual for travel rewards.

• The welcome offer is generous for a no-annual-fee travel credit card.
• Booking hotel stays and rental cars through Capital One Travel nets you an impressive 5X miles.
• Unlike several no-annual-fee travel cards, redeeming for non-travel purchases waters down your rewards’ value.
• Capital One has no major U.S. carrier in its line-up of travel partners.
• $0 annual fee and no foreign transaction fees
• Earn unlimited 1.25X miles on every purchase, every day
• Enjoy 0% intro APR on purchases and balance transfers for 15 months; 19.99% - 29.99% variable APR after that; balance transfer fee applies

Best for foodies

American Express® Gold Card

Earn 60,000 Membership Rewards® Points after you spend $6,000 on eligible purchases with your new Card within the first 6 months of Card Membership.

Earn 60,000 Membership Rewards® Points

Earn 4X Membership Rewards® Points at Restaurants, plus takeout and delivery in the U.S. Earn 4X Membership Rewards® points at U.S. supermarkets (on up to $25,000 per calendar year in purchases, then 1X). Earn 3X Membership Rewards® points on flights booked directly with airlines or on amextravel.com.

• 4X Earn 4X Membership Rewards® Points at Restaurants, plus takeout and delivery in the U.S.
• 4X Earn 4X Membership Rewards® points at U.S. supermarkets (on up to $25,000 per calendar year in purchases, then 1X).
• 3X Earn 3X Membership Rewards® points on flights booked directly with airlines or on amextravel.com.

What we love: Few credit cards are more rewarding for traveling foodies than the American Express Gold Card. Both the food-related annual credits and the rewards rates at restaurants, U.S. supermarkets and on flights booked directly with airlines or via the Amex travel portal are some of the best on the market. In fact, the up to $240 in credits each year alone nearly make up for the annual fee. Learn more: Why the Amex Gold is worth the annual fee Alternatives: If the Amex Gold Card’s annual fee sounds high, consider the Chase Sapphire Preferred® Card . It carries key travel perks, high travel and dining rewards rates, and a much lower annual fee.

• This card features one of the best rewards return rates available on dining, groceries and food deliveries.
• There is no preset spending limit, so you can enjoy extended purchasing power, and you also have the option to pay off purchases with Pay Over Time if necessary.
• Although the card touts a solid collection of travel perks, it doesn’t include popular premium card perks like airport lounge access or trip cancellation/interruption insurance.
• Only eligible airfare earns more than 1X points, while rival cards often earn similar (or higher) reward rates on hotel stays and other travel purchases as well.
• Earn 60,000 Membership Rewards® points after you spend $6,000 on eligible purchases with your new Card within the first 6 months of Card Membership.
• Earn 4X Membership Rewards® Points at Restaurants, plus takeout and delivery in the U.S., and earn 4X Membership Rewards® points at U.S. supermarkets (on up to $25,000 per calendar year in purchases, then 1X).
• Earn 3X Membership Rewards® points on flights booked directly with airlines or on amextravel.com.
• $120 Uber Cash on Gold: Add your Gold Card to your Uber account and each month automatically get $10 in Uber Cash for Uber Eats orders or Uber rides in the U.S., totaling up to $120 per year.
• $120 Dining Credit: Satisfy your cravings and earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, Milk Bar and select Shake Shack locations. Enrollment required.
• Get a $100 experience credit with a minimum two-night stay when you book The Hotel Collection through American Express Travel. Experience credit varies by property.
• Choose the color that suits your style. Gold or Rose Gold.
• No Foreign Transaction Fees.
• Annual Fee is $250.

Best for everyday spending

Citi Strata Premier℠ Card

• Earn 70,000 bonus ThankYou® Points after spending $4,000 in the first 3 months of account opening, redeemable for $700 in gift cards or travel rewards at thankyou.com

70,000 bonus points

Earn 10 points per $1 spent on Hotels, Car Rentals, and Attractions booked on CitiTravel.com. Earn 3 points per $1 on Air Travel and Other Hotel Purchases, at Restaurants, Supermarkets, Gas and EV Charging Stations. Earn 1 Point per $1 spent on all other purchases.

21.24% - 29.24% (Variable)

• 10X Earn 10 points per $1 spent on Hotels, Car Rentals, and Attractions booked on CitiTravel.com.
• 3X Earn 3 points per $1 on Air Travel and Other Hotel Purchases, at Restaurants, Supermarkets, Gas and EV Charging Stations.
• 1X Earn 1 Point per $1 spent on all other purchases

What we love: This card’s high rewards rate in everyday bonus categories makes it an especially good choice for occasional travelers and people looking for a standalone rewards card. Its practical bonus categories mean you can earn rewards quickly, even if you don’t actually spend a ton on travel. Alternatives:   As long as you don’t mind buying groceries online, the Chase Sapphire Preferred® Card could be an even more lucrative everyday rewards card. That’s thanks mostly to its high point redemption value (1.25 cents per point when you use points to book travel with Chase, versus just 1 cent per point when you book with Citi using the Strata Premier).

• It’s one of the only travel cards that offers a high rewards rate on groceries, dining and gas, so it should work well whether it’s your standalone card or just one part of your card stack.
• Its annual hotel benefit carries enough value to potentially offset the annual fee on its own.
• The annual hotel benefit, though generous, isn’t very flexible: You’ll only get the $100 discount if you book a single hotel stay of $500 or more (excluding taxes and fees) through CitiTravel.com.
• Based on Bankrate’s latest point and mile valuations, Citi ThankYou rewards carry a lower average redemption value than Chase, Amex and Capital One rewards.
• Earn 10 points per $1 spent on Hotels, Car Rentals, and Attractions booked on CitiTravel.com.
• Earn 3 points per $1 on Air Travel and Other Hotel Purchases, at Restaurants, Supermarkets, Gas and EV Charging Stations.
• Earn 1 Point per $1 spent on all other purchases
• $100 Annual Hotel Benefit: Once per calendar year, enjoy $100 off a single hotel stay of $500 or more (excluding taxes and fees) when booked through CitiTravel.com. Benefit applied instantly at time of booking.
• No expiration and no limit to the amount of points you can earn with this card
• No Foreign Transaction Fees on purchases

Best for intro APR

Bank of America® Travel Rewards credit card

• 25,000 online bonus points after you make at least $1,000 in purchases in the first 90 days of account opening - that can be a $250 statement credit toward travel purchases.

25,000 points

• Earn unlimited 1.5 points per $1 spent on all purchases, with no annual fee and no foreign transaction fees and your points don't expire as long as your account remains open.

19.24% - 29.24% Variable APR on purchases and balance transfers

• 1.5X Earn unlimited 1.5 points per $1 spent on all purchases, with no annual fee and no foreign transaction fees and your points don't expire as long as your account remains open.

What we love: This entry-level travel card keeps things simple for occasional travelers. It offers simple flat-rate rewards and lets you redeem for a broad mix of travel options not typically available on many travel cards, such as cash back toward purchases with travel agencies,  zoos, art galleries and more. It’s even more valuable if you’re a Bank of America customer and can qualify for a rewards boost through the Bank of America Preferred Rewards® program. Learn more: Is the Bank of America Travel Rewards card worth it? Alternatives: The Capital One VentureOne Rewards Credit Card is another great starter travel card, but, unlike many cards in this category, it lets you transfer your miles to airline and hotel partners, potentially for a higher redemption value.

• Its easy-to-earn sign-up bonus and intro APR offers give this card good short-term value.
• No annual fees or foreign transaction fees sweeten this offer.
• It only offers 1.5X points on purchases, and you can’t transfer points can’t to airline partners for more rewards value, so it may not be as lucrative as competing cards.
• The top tiers of the Bank of America Preferred Rewards® program may be out of reach for many cardholders.
• Use your card to book your trip how and where you want - you're not limited to specific websites with blackout dates or restrictions.
• Redeem points for a statement credit to pay for travel or dining purchases, such as flights, hotel stays, car and vacation rentals, baggage fees, and also at restaurants including takeout.
• 0% Intro APR for 15 billing cycles for purchases, and for any balance transfers made in the first 60 days. After the Intro APR offer ends, a Variable APR that’s currently 19.24% - 29.24% will apply. A 3% Intro balance transfer fee will apply for the first 60 days your account is open. After the Intro balance transfer fee offer ends, the fee for future balance transfers is 4%.
• If you're a Bank of America Preferred Rewards® member, you can earn 25%-75% more points on every purchase. That means instead of earning an unlimited 1.5 points for every $1, you could earn 1.87-2.62 points for every $1 you spend on purchases.
• Contactless Cards - The security of a chip card, with the convenience of a tap.
• This online only offer may not be available if you leave this page or if you visit a Bank of America financial center. You can take advantage of this offer when you apply now.

Best for point values

Chase Sapphire Reserve®

Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $900 toward travel when you redeem through Chase Travel℠.

Earn 10x total points on hotels and car rentals when you purchase travel through Chase Travel℠. Earn 5x total points on flights through Chase Travel℠. Earn 3x points on other travel and dining. Earn 1 point per $1 spent on all other purchases.

22.49% - 29.49% Variable

• 10x Earn 10x total points on hotels and car rentals when you purchase travel through Chase Travel℠.
• 5x Earn 5x total points on flights through Chase Travel℠.
• 3x Earn 3x points on other travel and dining.
• 1x Earn 1 point per $1 spent on all other purchases.

What we love: Rewards-savvy travelers will be hard-pressed to find a card with better rewards potential than the Sapphire Reserve. Points are worth 50 percent more through Chase Travel, and potentially more with the right transfer partner. It’s a stellar partner for Chase’s cash back cards and stacks on even more value with enough perks to recoup the annual fee without relying on hard-earned rewards. Learn more: Why expert Holly Johnson loves the Chase Sapphire Reserve Card Alternatives: The Capital One Venture X Rewards Credit Card offers some of the same key perks as the Sapphire Reserve at a much lower cost. Along with a generous rewards rate on both Capital One Travel and general purchases, the card boasts valuable, practical benefits like competitive airport lounge access , up to $300 in annual Capital One Travel credits and 10,000 bonus miles every year on your account anniversary.

• You can kickstart your rewards bank with one of the most valuable sign-up bonuses on the market.
• Its top-tier benefits include up to $300 in annual travel statement credits, Priority Pass airport lounge access, exhaustive travel protections and stand-out partner perks.
• The card’s cost could be a deterrent for some new cardholders, especially if they plan on encountering adding multiple authorized users.
• You won’t get as many luxury hotel and airport lounge perks with this card as you would with some of its rivals.
• Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $900 toward travel when you redeem through Chase Travel℠.
• $300 Annual Travel Credit as reimbursement for travel purchases charged to your card each account anniversary year.
• Earn 5x total points on flights and 10x total points on hotels and car rentals when you purchase travel through Chase Travel℠ immediately after the first $300 is spent on travel purchases annually. Earn 3x points on other travel and dining & 1 point per $1 spent on all other purchases
• Get 50% more value when you redeem your points for travel through Chase Travel℠. For example, 60,000 points are worth $900 toward travel.
• 1:1 point transfer to leading airline and hotel loyalty programs
• Access to 1,300+ airport lounges worldwide after an easy, one-time enrollment in Priority Pass™ Select and up to $100 application fee credit every four years for Global Entry, NEXUS, or TSA PreCheck®

Best for practical perks

Capital One Venture X Rewards Credit Card

• Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel

75,000 miles

10 Miles per dollar on hotels and rental cars booked through Capital One Travel. 5 Miles per dollar on flights booked through Capital One Travel. 2 Miles per dollar on every purchase, every day.

2 Miles - 10 Miles

• 10 Miles 10 Miles per dollar on hotels and rental cars booked through Capital One Travel
• 5 Miles 5 Miles per dollar on flights booked through Capital One Travel

What we love: This is the perfect middleground for travelers who want the practical benefits from luxury travel cards without dealing with bloated features and an annual fee upwards of $500. It offers complimentary lounge access, high-earning bonus rewards categories, anniversary credits and bonus miles, which can easily make the card worth it for frequent travelers. Learn more: Capital One Venture X Benefits Guide Alternatives: If a higher annual fee is no issue, consider The Platinum Card® from American Express. It’s a top choice for frequent travelers thanks to its impressive welcome offer and luxury perks like annual travel credits, lounge access and hotel elite status. However, the Chase Sapphire Reserve® may be better if your luxury travel experience calls for racking up more rewards.

• Offers anniversary bonus miles and a chance to earn credits worth hundreds of dollars starting at your first account anniversary.
• Comes with complimentary lounge access at over 1,300 lounges for you and two guests per visit.
• To earn the anniversary credit, travel must be booked through the Capital One Travel portal. That’s not as flexible as some other cards, which offer credits that cover any travel purchases, regardless of how you book.
• Lacks some perks found on other premium travel cards like airline or hotel elite status, which can get you benefits like free checked bags or room upgrades.
• Receive a $300 annual credit for bookings through Capital One Travel, where you'll get Capital One's best prices on thousands of trip options
• Get 10,000 bonus miles (equal to $100 towards travel) every year, starting on your first anniversary
• Earn unlimited 10X miles on hotels and rental cars booked through Capital One Travel and 5X miles on flights booked through Capital One Travel
• Earn unlimited 2X miles on all other purchases
• Unlimited complimentary access for you and two guests to 1,300+ lounges, including Capital One Lounges and the Partner Lounge Network
• Use your Venture X miles to easily cover travel expenses, including flights, hotels, rental cars and more—you can even transfer your miles to your choice of 15+ travel loyalty programs
• Elevate every hotel stay from the Premier or Lifestyle Collections with a suite of cardholder benefits, like an experience credit, room upgrades, and more

Best for pairing

Chase Freedom Unlimited®

Earn an extra 1.5% on everything you buy (on up to $20,000 spent in the first year) — worth up to $300 cash back. That’s 6.5% on travel purchased through Chase Travel℠, 4.5% on dining and drugstores, and 3% on all other purchases.

Up to $300 cash back

Enjoy 5% cash back on travel purchased through Chase Travel℠, our premier rewards program that lets you redeem rewards for cash back, travel, gift cards and more. 3% cash back on drugstore purchases and dining at restaurants, including takeout and eligible delivery service. 1.5% cash back on all other purchases.

20.49% - 29.24% Variable

• 5% Enjoy 5% cash back on travel purchased through Chase Travel℠, our premier rewards program that lets you redeem rewards for cash back, travel, gift cards and more.
• 3% 3% cash back on drugstore purchases and dining at restaurants, including takeout and eligible delivery service.
• 1.5% 1.5% cash back on all other purchases.

What we love: Not only does it earn 1.5 percent cash back on general spending, but it also has a bonus cash back rate for drugstores and dining at restaurants. And if you pair it with one or two premium Chase travel cards, you could pool your rewards for better travel redemption value.  Learn more: Why I love the Chase Freedom Unlimited Alternatives: If you want to take advantage of even more rewarding cash back categories and remain in the Chase family, consider the Chase Freedom Flex® .

• You can pool rewards with other Chase cards to maximize your earnings.
• The additional rewards rate offer can add even more cash back to your pocket for the first year.
• The welcome offer isn’t as competitive as other cards’ offers.
• Maximizing rewards with this and other Chase cards can get complicated for people who like simple rewards programs.
• Intro Offer: Earn an additional 1.5% cash back on everything you buy (on up to $20,000 spent in the first year) - worth up to $300 cash back!
• Enjoy 6.5% cash back on travel purchased through Chase Travel℠, our premier rewards program that lets you redeem rewards for cash back, travel, gift cards and more; 4.5% cash back on drugstore purchases and dining at restaurants, including takeout and eligible delivery service, and 3% on all other purchases (on up to $20,000 spent in the first year).
• After your first year or $20,000 spent, enjoy 5% cash back on travel purchased through Chase Travel℠, 3% cash back on drugstore purchases and dining at restaurants, including takeout and eligible delivery service, and unlimited 1.5% cash back on all other purchases.
• No minimum to redeem for cash back. You can choose to receive a statement credit or direct deposit into most U.S. checking and savings accounts. Cash Back rewards do not expire as long as your account is open!
• Enjoy 0% Intro APR for 15 months from account opening on purchases and balance transfers, then a variable APR of 20.49% - 29.24%.
• No annual fee – You won't have to pay an annual fee for all the great features that come with your Freedom Unlimited® card
• Keep tabs on your credit health, Chase Credit Journey helps you monitor your credit with free access to your latest score, alerts, and more.

Best for hotel bookings

Wells Fargo Autograph Journey℠ Card

• Earn 60,000 bonus points when you spend $4,000 in purchases in the first 3 months – that’s $600 toward your next trip.

Earn unlimited 5X points on hotels. Earn unlimited 4X points on airlines. Earn unlimited 3X points on other travel and restaurants. Earn 1X points on other purchases.

21.24%, 26.24%, or 29.99% Variable APR

• 5X Earn unlimited 5X points on hotels
• 4X Earn unlimited 4X points on airlines
• 3X Earn unlimited 3X points on other travel and restaurants
• 1X Earn 1X points on other purchases

What we love: It offers a great rewards rate on hotel bookings and gives you a chance to earn a $50 annual statement credit with a $50 minimum airline purchase. Add in a solid rate on airline purchases, other travel and restaurants and this card carries great value as a standalone mid-tier card for occasional travelers. Alternatives: If you want to earn travel rewards but don’t actually spend much on hotels and airfare, the lower-tier Wells Fargo Autograph℠ Card is also worth a look. Though it earns also rewards on travel, it boasts a great mix of other practical everyday categories (including gas stations).

• You can transfer points to Wells Fargo’s new list of airline and hotel partners, including popular programs like British Airways Executive Club, Choice Privileges and more, which could boost the redemption value of your rewards.
• The $50 annual statement credit offsets more than half the card’s $95 annual fee and should be a cinch to earn if you fly at least once per year.
• Wells Fargo only offers one other card that earns travel rewards (the Autograph), and there is some category overlap between the two, so they may not be as lucrative as some competing card stacks.
• The card doesn’t carry some popular travel perks available on other mid-tier travel cards, such as credits for expedited airport security screening or rideshares.
• Select “Apply Now” to take advantage of this specific offer and learn more about product features, terms and conditions.
• Earn unlimited 5X points on hotels, 4X points on airlines, 3X points on other travel and restaurants, and 1X points on other purchases.
• $95 annual fee.
• Book your travel with the Autograph Journey Card and enjoy Travel Accident Insurance, Lost Baggage Reimbursement, Trip Cancellation and Interruption Protection and Auto Rental Collision Damage Waiver.
• Earn a $50 annual statement credit with $50 minimum airline purchase.
• Up to $1,000 of cell phone protection against damage or theft. Subject to a $25 deductible.
• Find tickets to top sports and entertainment events, book travel, make dinner reservations and more with your complimentary 24/7 Visa Signature® Concierge.

Best no-annual-fee hotel card

Hilton Honors American Express Card

• Earn 70,000 Hilton Honors Bonus Points plus a Free Night Reward after you spend $2,000 in purchases on the Hilton Honors American Express Card in the first 6 months of Card Membership. Offer Ends 7/31/2024.

Earn 70,000 points

Earn 7X Hilton Honors Bonus Points for each dollar of eligible purchases charged on your Card directly with hotels and resorts within the Hilton portfolio. Earn 5X Points per dollar on purchases at U.S. restaurants, at U.S. supermarkets, and at U.S. gas stations. Earn 3X Points for all other eligible purchases on your Card.

20.99%-29.99% Variable

• 7X Earn 7X Hilton Honors Bonus Points for each dollar of eligible purchases charged on your Card directly with hotels and resorts within the Hilton portfolio.
• 5X Earn 5X Points per dollar on purchases at U.S. restaurants, at U.S. supermarkets, and at U.S. gas stations.
• 3X Earn 3X Points for all other eligible purchases on your Card.

What we love: This card earns rewards in a terrific mix of everyday bonus categories, so it should be easy to rack up Hilton points even if you don’t spend a ton on hotel bookings. Since it charges no annual fee and provides a few Hilton Honors benefits like Silver status, it’s also a great fit if you’re new to hotel cards and want a single no-annual-fee option instead of juggling multiple rewards cards. Learn more: Why expert Holly Johnson loves the Hilton Honors American Express Card Alternatives: The American Express® Green Card could be more flexible since it lets you earn and redeem rewards on a much wider variety of travel purchases, including airfare and bookings with several hotel brands, not just Hilton. You can transfer points to the Hilton Honors program as well, but the Hilton Honors American Express Surpass® Card may be better if you prefer upgraded Hilton-specific rewards, loyalty status and other perks.

• Comes with automatic Silver Elite status, which includes a free fifth award night when you book at least four consecutive nights with points.
• Earns rewards in three of the average person’s biggest spending categories, making it a terrific standalone option for earning Hilton points.
• A higher-tier Hilton card would earn more on Hilton bookings and could be more lucrative for frequent guests, even with an annual fee.
• You can only redeem points with Hilton and its partners, which limits the rewards value you earn on the everyday categories compared to a general-purpose cards’ rewards.
• Earn 7X Hilton Honors Bonus Points for each dollar of eligible purchases charged on your Card directly with hotels and resorts within the Hilton portfolio.
• Earn 5X Points per dollar on purchases at U.S. restaurants, at U.S. supermarkets, and at U.S. gas stations.
• Earn 3X Points for all other eligible purchases on your Card.
• Enjoy complimentary Hilton Honors™ Silver status with your Card. Plus, spend $20,000 on eligible purchases on your Card in a calendar year and you can earn an upgrade to Hilton Honors™ Gold status through the end of the next calendar year.
• No Foreign Transaction Fees. Enjoy international travel without additional fees on purchases made abroad.
• No Annual Fee.

Best for luxury hotel perks

Marriott Bonvoy Brilliant® American Express® Card

• Earn 95,000 Marriott Bonvoy bonus points after you use your new Card to make $6,000 in purchases within the first 6 months of Card Membership.

Earn 95,000 Marriott Bonvoy bonus points

• Earn 6X Marriott Bonvoy points for each dollar of eligible purchases at hotels participating in Marriott Bonvoy®. 3X points at restaurants worldwide and on flights booked directly with airlines. 2X points on all other eligible purchases.
• 6X Earn 6X Marriott Bonvoy points for each dollar of eligible purchases at hotels participating in Marriott Bonvoy®
• 3X 3X points at restaurants worldwide and on flights booked directly with airlines
• 2X 2X points on all other eligible purchases

What we love: Frequent Marriott guests looking for luxury card-level perks and elite status should be able to justify this premium card. Along with a terrific rewards rate on Marriott bookings and an annual free night award, you could enjoy generous annual credits for restaurant purchases and Marriott property stays, airport lounge access, elite night credits and more. Learn more: Best Marriott credit cards Alternatives: If you’re looking for top-tier travel perks but want the flexibility to earn and redeem rewards for stays at any hotel chain, consider an elite travel card from Chase or Amex, which can come with generous travel benefits, airport lounge access and the ability to transfer points to Marriott. The Capital One Venture X Rewards Credit Card is another lucrative alternative.

• Outperforms other Marriott cards with its boosted rewards on travel-related categories and 21X points at Marriott Bonvoy hotels, thanks to the automatic Platinum Elite status.
• It’s one of the only hotel cards that includes complimentary Priority Pass lounge access, top travel protections and credits for expedited airport security screening.
• Unlocking some of the card’s best perks — like Five Suite Night Awards — requires a $60,000 annual spend, which may be tough to reach even for frequent Marriott guests.
• Unless luxury perks are at the top of your wishlist, the annual fee may not be worth it and a lower-tier hotel card may offer more value overall.
• $300 Brilliant Dining Credit: Each calendar year, get up to $300 (up to $25 per month) in statement credits for eligible purchases made on the Marriott Bonvoy Brilliant® American Express® Card at restaurants worldwide.
• With Marriott Bonvoy Platinum Elite status, you can receive room upgrades, including enhanced views or suites, when available at select properties and booked with a Qualifying Rate.
• Free Night Award: Receive 1 Free Night Award every year after your Card renewal month. Award can be used for one night (redemption level at or under 85,000 Marriott Bonvoy points) at hotels participating in Marriott Bonvoy®. Certain hotels have resort fees.
• Each calendar year after spending $60,000 on eligible purchases on your Marriott Bonvoy Brilliant® American Express® Card, you will be eligible to select a Brilliant Earned Choice Award benefit. You can only earn one Earned Choice Award per calendar year. See https://www.choice-benefit.marriott.com/brilliant for Award options.
• $100 Marriott Bonvoy Property Credit: Enjoy your stay. Receive up to a $100 property credit for qualifying charges at The Ritz-Carlton® or St. Regis® when you book direct using a special rate for a two-night minimum stay using your Card.
• Fee Credit for Global Entry or TSA PreCheck®: Receive either a statement credit every 4 years after you apply for Global Entry ($100) or a statement credit every 4.5 years after you apply for a five-year membership for TSA PreCheck® (up to $85 through a TSA PreCheck official enrollment provider) and pay the application fee with your Marriott Bonvoy Brilliant® American Express® Card. If approved for Global Entry, at no additional charge, you will receive access to TSA PreCheck.
• Each calendar year with your Marriott Bonvoy Brilliant® American Express® Card you can receive 25 Elite Night Credits toward the next level of Marriott Bonvoy® Elite status. Limitations apply per Marriott Bonvoy member account. Benefit is not exclusive to Cards offered by American Express. Terms apply.
• Enroll in Priority Pass™ Select, which offers unlimited airport lounge visits to over 1,200 lounges in over 130 countries, regardless of which carrier or class you are flying. This allows you to relax before or between flights. You can enjoy snacks, drinks, and internet access in a quiet, comfortable location.
• No Foreign Transaction Fees on international purchases.
• With Cell Phone Protection, you can be reimbursed, the lesser of, your repair or replacement costs following damage, such as a cracked screen, or theft for a maximum of $800 per claim when your cell phone line is listed on a wireless bill and the prior month's wireless bill was paid by an Eligible Card Account. A $50 deductible will apply to each approved claim with a limit of 2 approved claims per 12-month period. Additional terms and conditions apply. Coverage is provided by New Hampshire Insurance Company, an AIG Company.
• $650 Annual Fee.

Best for transfer partners

Bilt Mastercard®

Intro offer is not available for this Wells Fargo credit card.

3x points on dining. 2x points on travel. 1x points on other purchases. Earn up to 1x points on rent payments without the transaction fee, up to 100,000 points each calendar year. When you make at least 5 posted transactions in a statement period using your Bilt Mastercard, you'll earn points on rent and qualifying net purchases.

1X Points - 3X Points

• 3X Points 3x points on dining
• 2X Points 2x points on travel
• 1X Points 1x points on other purchases
• 1X Points Earn up to 1x points on rent payments without the transaction fee, up to 100,000 points each calendar year. When you make at least 5 posted transactions in a statement period using your Bilt Mastercard, you'll earn points on rent and qualifying net purchases.

What we love: Not only is this card is a terrific choice for renters since it earns rewards and waives transaction fees when using it to pay rent, it’s also great for rewards strategists considering the extremely robust travel rewards program. You can earn rewards on travel and dining and your points carry a high value whether you redeem through the Bilt travel portal or one of the many airline and hotel transfer partners. Alternatives: If you like the Bilt card’s travel rewards program but don’t see yourself renting long term, consider the Chase Sapphire Preferred® Card. It earns generously on both travel and dining and also boasts high-value points and transfer partners. If the way you pay rent doesn’t incur credit card payment fees, a flat-rate card may also be worth weighing. 

• It’s the only card that helps you avoid the fees typically associated with paying rent with a credit card.
• Offers a solid collection of travel perks for a no-annual-fee card, including trip cancellation and interruption protection, trip delay reimbursement and other high-level travel protections.
• You can only use rewards to cover rent, toward a future home down payment or for travel and shopping. Cash back isn’t an option.
• There is no sign-up bonus. Most competing travel cards — even those with no annual fee — offer at least a $200 bonus.
• $0 Annual Fee.
• Earn up to 1x points on rent payments without the transaction fee, up to 100,000 points each calendar year.
• 2x points on travel.
• 3x points on dining.
• 1x points on other purchases.
• Earn points when you make 5 transactions that post each statement period.
• When renting at a Bilt Alliance property, you can choose to have your rent payments automatically reported by Bilt to the three major credit bureaus each month; Experian™, TransUnion™, and Equifax™.

Best for gas

Wells Fargo Autograph℠ Card

• Earn 20,000 bonus points when you spend $1,000 in purchases in the first 3 months - that's a $200 cash redemption value.

20,000 bonus points

Earn unlimited 3X points on restaurants, travel, gas stations, transit, popular streaming services and phone plans. Earn 1X points on other purchases.

20.24%, 25.24%, or 29.99% Variable APR

• 3X Earn unlimited 3X points on restaurants, travel, gas stations, transit, popular streaming services and phone plans.

What we love: The Wells Fargo Autograph card is a great option for occasional travelers and households on the go looking to earn rewards while avoiding an annual fee and reduced redemption value for cash rewards. It’s one of a few entry-level travel cards to offer high, year-round bonus rewards for gas, dining, transit and other key travel needs. Learn more: Is the Wells Fargo Autograph worth it? Alternatives: If you’re looking for ways to maximize the value of your rewards, you should consider a travel card that lets you transfer your points to airlines or hotels, like the Bilt Mastercard® or Chase Sapphire Preferred® Card.

• While some issuers only reward travel purchases made directly with airlines or through issuer portals, this card lets you shop around for the best deal on third-party travel sites and still earn extra rewards.
• Carries decent perks such as rental car collision damage waiver coverage, roadside assistance and Visa Signature® Concierge benefits, like access to Visa’s Luxury Hotel Collection (terms apply).
• Unlike with traditional travel cards, you cannot transfer your points to airlines or hotels
• The travel perks and intro APR are weak compared to competing travel-oriented cards’ offers.
• Select "Apply Now" to take advantage of this specific offer and learn more about product features, terms and conditions.
• Earn unlimited 3X points on the things that really add up - like restaurants, travel, gas stations, transit, popular streaming services, and phone plans. Plus, earn 1X points on other purchases.
• $0 annual fee.
• 0% intro APR for 12 months from account opening on purchases. 20.24%, 25.24%, or 29.99% variable APR thereafter.
• Up to $600 of cell phone protection against damage or theft. Subject to a $25 deductible.
• Redeem your rewards points for travel, gift cards, or statement credits. Or shop at millions of online stores and redeem your rewards when you check out with PayPal.

Best for companion tickets

Delta SkyMiles® Platinum American Express Card

• Earn 85,000 Bonus Miles after you spend $4,000 in purchases on your new Card in your first 6 months of Card Membership.

Earn 85,000 miles

Earn 3X Miles on Delta purchases and purchases made directly with hotels. Earn 2X Miles at restaurants worldwide including takeout and delivery in the U.S., and at U.S. supermarkets. Earn 1X Miles on all other eligible purchases.

• 3X Earn 3X Miles on Delta purchases and purchases made directly with hotels.
• 2X Earn 2X Miles at restaurants worldwide including takeout and delivery in the U.S., and at U.S. supermarkets.
• 1X Earn 1X Miles on all other eligible purchases.

What we love: The annual companion certificate on Main Cabin domestic flights (taxes and fees apply) comes with this card after the first year is valuable enough to justify the annual fee even if you’re just looking for great Delta perks to make travel smoother with a partner. Plus, the companion certificate is easier to obtain than other airline cards’ since it carries no spending requirement that must be met beyond the card’s annual fee. Alternatives: The American Express® Green Card could be a great alternative since it charges a lower $150 annual fee, lets you earn and redeem rewards on travel with any eligible airline (not just Delta) and offers credits for Loungebuddy lounge access and Clear Plus. You can even transfer points to Delta at a 1:1 ratio.

• Boasts several valuable travel perks, including priority boarding, a free first checked bag and specialized annual credits for select rideshare services and reservations with Delta Stays and Resy.
• Gets you closer to Medallion Status and discounts on in-flight purchases, complimentary upgrades, and more.
• Its rewards rate on non-travel purchases is lacking — a general-purpose travel card could potentially offer better rewards value and flexibility for rewards travel outside Delta.
• No longer offers complimentary Delta Sky Club lounge access as of this year, although airport lounge access is a staple perk for premium travel cards.
• Receive a Companion Certificate on Main Cabin domestic, Caribbean, or Central American roundtrip flights each year after renewal of your Card. The Companion Ticket requires payment of government-imposed taxes and fees of no more than $80 for roundtrip domestic flights and no more than $250 for roundtrip international flights (both for itineraries with up to four flight segments). Baggage charges and other restrictions apply. See terms and conditions for details.
• Receive $2,500 Medallion® Qualification Dollars each Medallion Qualification Year and get closer to Status with MQD Headstart.
• Delta SkyMiles® Platinum American Express Card Members get 15% off when using miles to book Award Travel on Delta flights through delta.com and the Fly Delta app. Discount not applicable to partner-operated flights or to taxes and fees.
• Earn $1 Medallion® Qualification Dollar for each $20 of purchases made on your Delta SkyMiles® Platinum American Express Card in a calendar year and get a boost toward achieving Medallion Status for next Medallion Year.
• Earn 3X Miles on Delta purchases and purchases made directly with hotels.
• Earn 2X Miles at restaurants worldwide including takeout and delivery in the U.S., and at U.S. supermarkets and earn 1X Miles on all other eligible purchases.
• Enjoy your first checked bag free on Delta flights.
• Receive Zone 5 Priority Boarding on Delta flights; board early, stow your carry-on bag and settle in sooner.
• Receive either a statement credit every 4 years after you apply for Global Entry ($100) or a statement credit every 4.5 years after you apply for a five-year membership for TSA PreCheck® (up to $85 through a TSA PreCheck official enrollment provider) and pay the application fee with your Delta SkyMiles® Platinum American Express Card. If approved for Global Entry, at no additional charge, you will receive access to TSA PreCheck.
• Delta SkyMiles® Platinum American Express Card Members with an eligible ticket will be added to the Complimentary Upgrade list, after Delta SkyMiles Medallion Members and Reserve Card Members.
• $350 Annual Fee.

Best starter airline card

Southwest Rapid Rewards® Plus Credit Card

• Earn 85,000 bonus points after spending $3,000 on purchases in the first 3 months from account opening.

Earn 85,000 points

Earn 2X points on Southwest® purchases. Earn 2X points on local transit and commuting, including rideshare. Earn 2X points on internet, cable, and phone services; select streaming. Earn 2X points on Rapid Rewards® hotel and car rental partners. Earn 1X points on all other purchases.

• 2X Earn 2X points on Southwest® purchases.
• 2X Earn 2X points on local transit and commuting, including rideshare.
• 2X Earn 2X points on internet, cable, and phone services; select streaming.
• 2X Earn 2X points on Rapid Rewards® hotel and car rental partners.
• 1X Earn 1X points on all other purchases.

What we love: This card’s anniversary bonus offers enough value to nearly offset the annual fee on its own, so it should be a terrific low-stakes option whether you’re new to airline cards or a regular Southwest flyer looking for a low-maintenance card. Plus, its sign-up bonus value is on par with the value you’ll get with much pricier airline and travel cards. Learn more: Southwest Rapid Rewards Plus benefits guide Alternatives: The Southwest Rapid Rewards® Priority Credit Card could offer better value overall, despite its $149 annual fee. It carries an annual $75 Southwest travel credit and 7,500 bonus points each year on your account anniversary — more than enough value to justify the higher fee.

• You’ll automatically earn 3,000 Rapid Rewards points each year after your account anniversary, which could offset much of the card’s already-low annual fee.
• Delivers the same hefty sign-up bonus as higher-tier Southwest cards.
• Unlike several travel cards, it doesn’t carry rewards categories for popular everyday purchases like gas or dining.
• It may not be the best Southwest value for frequent flyers since it poses a 3 percent foreign transaction fee and doesn’t offer perks like upgraded boardings or elite status benefits.
• 3,000 anniversary points each year.
• Earn 2X points on Southwest® purchases.
• Earn 2X points on local transit and commuting, including rideshare.
• Earn 2X points on internet, cable, and phone services; select streaming.
• 2 EarlyBird Check-In® each year.
• Earn 1 point for every $1 spent on all other purchases.

Best for savers

Bank of America® Premium Rewards® credit card

• Receive 60,000 online bonus points - a $600 value - after you make at least $4,000 in purchases in the first 90 days of account opening.

60,000 points

Earn unlimited 2 points for every $1 spent on travel and dining purchases. Earn unlimited 1.5 points for every $1 spent on all other purchases.

21.24% - 29.24% Variable APR on purchases and balance transfers

• 2X Earn unlimited 2 points for every $1 spent on travel and dining purchases.
• 1.5X Earn unlimited 1.5 points for every $1 spent on all other purchases.

What we love: If you do your banking with Bank of America and qualify for Preferred Rewards status, this card could provide an exclusive 25 percent to 75 percent rewards rate boost. The  rewards rates — 2X points on dining and travel, with 1.5X points on all other purchases — could increase to an incredible 3.5X on travel and dining with an unrivaled flat 2.62X points rate. Learn more: Why expert Sara Coleman loves the Bank of America Premium Rewards Card Alternatives: The similarly-priced Chase Sapphire Preferred® Card is one of the best alternatives thanks to its stellar travel protections, yearly bonus rewards and stronger rewards program. However, flat-rate cards like the Capital One VentureOne Rewards Credit Card or the Discover it® Miles card could be lucrative if you don’t think the $95 annual fee is worth it.

• The $95 annual fee is relatively affordable for this card category thanks to the up to $100 in yearly airline incidental statement credits.
• You can smooth out your travel experience with great benefits like credits toward TSA PreCheck or Global Entry and comprehensive travel insurance.
• Attaining the highest rewards rate is not an easy feat, since you’ll need to hold significant funds in Bank of America accounts.
• This card does not offer a few popular premium travel perks like lounge access.
• Low $95 annual fee.
• Earn unlimited 2 points for every $1 spent on travel and dining purchases and unlimited 1.5 points for every $1 spent on all other purchases. No limit to the points you can earn and your points don't expire as long as your account remains open.
• If you're a Bank of America Preferred Rewards® member, you can earn 25%-75% more points on every purchase. That means you could earn 2.5-3.5 points on travel and dining purchases and 1.87 - 2.62 points on all other purchases, for every $1 you spend.
• Redeem for cash back as a statement credit, deposit into eligible Bank of America® accounts, credit to eligible Merrill® accounts, or gift cards or purchases at the Bank of America Travel Center.
• Get up to $100 in Airline Incidental Statement Credits annually and TSA PreCheck®/Global Entry Statement Credits of up to $100, every four years.
• Travel Insurance protections to assist with trip delays, cancellations and interruptions, baggage delays and lost luggage.
• No foreign transaction fees.

Best for first-year value

Discover it® Miles

• Unlimited Bonus: Unlimited Mile-for-Mile match for all new cardmembers—only from Discover. Discover gives you an unlimited match of all the Miles you’ve earned at the end of your first year. You could turn 35,000 Miles to 70,000 Miles. There’s no signing up, no minimum spending or maximum rewards. Just a Miles-for-Miles match.

Discover Match®

Automatically earn unlimited 1.5x Miles on every dollar of every purchase.

18.24% - 28.24% Variable APR

• 1.5X Automatically earn unlimited 1.5x Miles on every dollar of every purchase.

What we love: In addition to the exceptionally valuable Discover Match® , this card combines solid flat-rate rewards with consumer-friendly terms, like minimal fees and an equal value for both travel and cash back redemptions. Travelers who value simplicity will appreciate this card’s straightforward rewards and adaptability — even when you aren’t traveling. Learn more: Why expert Holly Johnson loves the Discover it® Miles Alternatives: The Capital One VentureOne Rewards Credit Card carries a more straightforward and still easy-to-reach welcome bonus. The VentureOne card also gives you the option of transferring miles to more than a dozen airline and hotel partners, which could increase the redemption value of your rewards.

• All miles earned in your first year will be matched at the end of the year, which could make it one of the most valuable first-year offers for no annual fee.
• Miles don’t lose value when they’re redeemed for cash back, which gives it a leg up over many travel rewards programs for occasional travelers.
• You’ll miss out on pretty standard travel perks like travel insurance, and car rental damage protection.
• The rewards structure lacks flexibility; you won’t be able to transfer your miles or use them to book travel.
• Automatically earn unlimited 1.5x Miles on every dollar of every purchase
• No annual fee
• Turn Miles into cash. Or redeem as a statement credit for your travel purchases like airfare, hotels, rideshares, gas stations, restaurants and more.
• 0% intro APR for 15 months on purchases. Then 18.24% - 28.24% Standard Variable Purchase APR will apply.
• Discover could help you reduce exposure of your personal information online by helping you remove it from select people-search sites that could sell your data. It’s free, activate with the mobile app.
• Discover is accepted nationwide by 99% of the places that take credit cards.
• Terms and conditions apply.

Best for fair credit

Credit One Bank Wander® Card

Intro offer is not available for this Credit One Bank credit card.

Earn 10x points on eligible hotels and car rentals booked through the Credit One Bank travel partner site. Earn 5x points on eligible travel, dining, and gas. Earn 1x points on all other purchases.

29.74% Variable

• 10X Earn 10x points on eligible hotels and car rentals booked through the Credit One Bank travel partner site
• 5X Earn 5x points on eligible travel, dining, and gas
• 1X Earn 1x points on all other purchases

What we love: The Credit One Bank Wander® Card is a solid option if you want to earn points on travel but have trouble qualifying for mainstream travel cards. Not only is this card accessible with only fair credit, but its rewards program boasts generously high rewards rates in key travel categories. Learn more: Best travel cards for people with bad or fair credit Alternatives: If you don’t mind putting down a refundable security deposit, consider a no-annual-fee secured card like the Bank of America® Customized Cash Rewards Secured Credit Card *. It’s a unique secured card that lets you build credit while earning rewards in a category of your choice (with travel just one of many popular options) as well as grocery stores and wholesale clubs.

• It’s one of the only travel rewards cards available with a fair credit score, making it a decent option if you want to earn travel rewards as you work on your score.
• Provides 5X points in travel, dining and gas, plus 10X points on eligible hotel and rental car bookings through Credit One Bank — rare and impressive rates with only fair credit.
• Its annual fee is high compared to other cards you can get with a fair credit score , so it may not be the best fit if you prioritize building credit over earning rewards.
• Other travel cards may offer better perks, fewer redemption restrictions and more value, so it may be worth working on your score with a lower-cost card before committing to the costly annual fee.
• Earn 10x points on eligible hotels and car rentals booked through the Credit One Bank travel partner site
• Earn 5x points on eligible travel, dining, and gas
• Earn 1x points on all other purchases
• Redeem your reward points for statement credits, gift cards, merchandise, flights, hotels, and more
• With $0 Fraud Liability, you won’t be responsible for unauthorized charges
• Free Online Credit Score and Credit Report summary, terms apply
• If you are a Covered Borrower under the Military Lending Act, you may get a different offer
• See Rates & Fees

Eligibility and benefit level varies by card. Terms, conditions and limitations apply. Please visit  AmericanExpress.com/benefitsguide  for more details. Underwritten by Amex assurance company.

The information about the American Express® Green Card and Bank of America® Customized Cash Rewards Secured card has been collected independently by Bankrate.com. The card details have not been reviewed or approved by the card issuers.

Compare Bankrate's best travel credit cards of 2024

What are travel credit cards.

Travel credit cards allow cardholders to earn points or miles on a variety of purchases (typically travel-related), which are redeemable for travel bookings, statement credits, gift cards and more.

The best travel credit cards do more than help you foot the bill for your next flight — travel cards also offer perks to upgrade your entire travel experience. Trip insurance , annual travel credits, concierge services and lounge access are all common benefits. Airline and hotel co-branded credit cards sometimes offer specific discounts and perks for loyalty program members.

Pros and cons of travel credit cards

Although a well-chosen travel card can pay huge dividends, it might not be the right move for every traveler. Before you apply, take time to weigh the benefits versus the drawbacks of travel credit cards .

Tips on choosing the best travel credit card for you

The right travel credit card for you will carry features and benefits that give you the best value. To help you narrow down your choices, here are the steps to choosing the best travel card.

How to choose a travel credit card

1. know how you prefer to travel.

Knowing whether your travel expenses lean toward airfare, hotel stays or a mix of other travel will help you decide whether you should get an airline card, hotel card or general-purpose travel card. A co-branded airline or hotel credit card may be a good fit if you mostly travel with a certain brand and want exclusive privileges to enhance your experience. A general-purpose travel card is better if you prefer to keep your travel options open.

2. Prioritize redemption value

You may have to pick between simplicity and maximum value when comparing cards and rewards programs. Many travel cards offer a standard point or mile redemption value of 1 cent when you redeem toward travel through the issuer portal, but some cards can get you a higher redemption value when you transfer rewards to airline or hotel partners. However, it's common for many travel reward programs to reduce the redemption value toward non-travel options or limit these redemption options altogether. If you prefer simplicity over maximizing rewards, you may want to consider cards that allow you to redeem points or miles at an equal 1-cent value toward general travel purchase credits, cash back or other non-travel options.

3. Match your card to your spending habits

Take a look at your typical spending and find which travel categories and non-travel categories you spend the most in to help you choose a card that offers a high rewards rate for your regular spending. Just make sure you factor in rewards spending caps.

4. Note what's worth the extra money

High rewards rates and valuable travel perks are the biggest reasons to get a travel card, but many of the best cards carry a high annual fee. You could stick with a no-annual-fee travel card (or at least one with around a $99 fee) if you're mainly focused on earning rewards, but you may have to pay up to $500 or more for luxurious perks like airport lounge access, comprehensive travel insurance and hundreds of dollars in annual travel credits .

5. Look toward your next trip abroad

If you travel overseas, check to see if the card you're considering charges a foreign transaction fee. And since some credit cards aren't as widely accepted as others, you'll also want to make sure your credit card will work when traveling overseas . For example, merchants may not accept Discover and American Express cards as widely as Visa and Mastercard. If a trip is coming up in the next three to six months, keep an eye out for the big sign-up bonuses travel cards are known for. As a rule of thumb, the higher the annual fee, the higher the sign-up bonus should be.

Co-branded travel cards vs. general travel cards

Experts typically divide travel credit cards into two categories: co-branded travel cards and general travel cards. Co-branded cards are linked to a particular airline or hotel, while general travel cards offer more flexible reward opportunities. Here’s why and when you might want one or the other.

• Co-branded cards
• General travel cards

Co-branded travel cards tend to offer higher rewards rates on eligible travel purchases in exchange for limiting your reward redemption options to just one airline or hotel program . These cards may also feature more specific perks associated with the respective hotel or airline, such as free award nights, complimentary airline elite status or priority boarding — which general-purpose travel cards don’t often carry).

However, you won’t be able to use your rewards with a wide variety of different hotels and airlines like general-purpose cards allow. Plus, despite co-branded travel cards’ typically higher rewards rates, many brand-specific rewards tend to be worth less than the potential value of general-purpose cards’ points and miles.

When to get a co-branded travel card : When you often fly or stay with a specific airline or hotel and want to maximize your benefits with that brand.

General travel cards earn rewards on various travel categories and aren’t limited to a particular airline or hotel. Such cards may lack some of the dedicated perks you’ll find on a co-branded travel card, such as in-flight discounts, but make up for it with rewards flexibility and broader perks like general travel credits, expedited security screening and wider airport lounge access. 

The top travel cards even let you transfer your points or miles to airline and hotel loyalty programs, often at a 1:1 rate. Redeeming with some airlines and hotels can even make your rewards more valuable than they would be if you redeemed with the card issuer.

When to get a general travel card : When you have no preferred airline or hotel and want the additional flexibility a general travel card offers. 

Who should get a travel credit card?

A travel credit card is almost always worth it for frequent travelers or anyone who wants to earn rewards toward their next vacation.

If you can save up airline miles, rack up points for free nights at hotels or get discounted travel through your credit card issuer, you’re on your way to significant travel savings. However, the right travel card for you will depend on your travel habits.

Frequent travelers

Naturally, the ideal candidate for a travel card is someone who travels a lot or plans to book several flights and hotel stays per year. However, in some cases, you don’t have to be a frequent traveler to reap the benefits of a travel rewards card. A number of cards offer good rewards rates on general purchases.

Travel beginners

If you’re new to travel rewards, a good place to start is with a travel card that makes it easy to earn and redeem points, without requiring you to navigate a complex rewards program or worry about tiered rewards rates or varying point redemption values. 

Brand loyalists

If you tend to book travel with the same brands frequently or already belong to an airline or hotel loyalty program, a co-branded travel card can offer terrific value.  Airline- and hotel-specific rewards cards often earn a top rate on bookings with the brand as well as exclusive perks like lounge access and automatic elite status. 

Business travelers

Some of the most valuable travel credit cards are business cards . Whether you're a freelancer on the go or the CEO of a Fortune 500, the right travel credit card can help you earn high rewards rates on everyday business purchases. 

International travelers

If you frequently travel abroad, a card with no foreign transaction fees is a great way to help you avoid extra costs on overseas purchases. Plus, if you hate waiting in line at airport security or customs, a lot of travel cards offer statement credits to reimburse you for Global Entry or TSA PreCheck application fees.

Luxury travelers

Luxury travel cards often charge a pretty penny but also offer a ton of value via perks like lounge access and annual travel credits. These perks not only make travel more comfortable, but also often carry enough value to offset the card’s cost on their own.

Still unsure if a travel credit card is right for you? Check out our Credit Card Spender Type Tool where you can get personalized credit card recommendations based on your credit score, spending habits and daily needs.

Here’s how a Bankrate editor chose his travel card

Here’s how a bankrate editor chose his travel card.

With all of this advice in mind, let’s see how a credit card expert made their pick. Here’s Bankrate editor Nouri Zarrugh on how he chose his travel card:

When it comes to earning rewards, I’ve always stuck with cash back cards, preferring the simplicity of knowing exactly how much my rewards are worth and the ease of redeeming for statement credits. Recently, though, I decided I wanted to travel a bit more frequently, and I figured a new travel rewards card could be a great tool to help me earn free trips. When choosing the right card for me, a few major points of consideration stood out: Cost: I didn’t feel like I traveled enough to justify a huge annual fee. Simplicity : I wanted to stick with a single, streamlined travel card and not worry about juggling multiple rewards programs or rewards rates. Perks : While I didn’t need anything too fancy, I thought it might be nice to have a perk like TSA Precheck included, since I hate waiting in long airport security lines. To my surprise, the card that stood out most was the Capital One Venture X Rewards Credit Card. Though it carried an intimidating annual fee of $395 ( See Rates & Fees ), I found this cost was more than worth it once I dug into the details. In fact, its benefits were so valuable, I barely needed to worry about offsetting the cost.  Two of its annual perks — a $300 Capital One travel credit and 10,000 bonus miles every year on my account anniversary — are valuable enough to offset the fee on their own. This means as long as I take one flight a year, I can basically break even on the card. Any rewards or perks I get beyond that feel like pure upside. It’s a huge bonus, then, that the card also includes practical benefits like Priority Pass lounge access and a credit of up to $100 toward the cost of Global Entry or TSA PreCheck. While I’ve never frequented airport lounges, I see these privileges as essentially free considering the value of the annual travel credit and bonus miles. So, I figure, why not take advantage?  For me, the Venture X strikes the perfect balance: A flat rewards rate that makes it easy to earn miles on everything I buy; flexible redemption through Capital One or via transfer to airlines and hotels, and practical perks I know I’ll use when I travel. I never imagined I’d have a $395 travel card in my wallet, but for me, it’s at worst a coupon for a flight every year, which can nudge me to take that next trip. — Nouri Zarrugh, Editor, Bankrate

Travel benefits may differ from card to card, but some of the most popular travel cards available often feature a few key perks. 

Travel insurance

Travel cards may offer various travel insurances , such as trip delay protection, trip cancellation insurance, lost baggage insurance or car rental insurance. These benefits aren’t worth anything until you need them, but you’ll be glad you have them when your flight is canceled or your luggage gets lost.

Travel credits

Credits toward TSA PreCheck or Global Entry are a popular and common benefit on many travel cards. You can typically use this credit once every four years, which roughly corresponds to how long a TSA PreCheck or Global Entry membership lasts. Some cards may also provide an annual credit toward Clear Plus — another expedited security membership. Higher-end travel cards often offer annual statement credits toward travel purchases, and many of these credits nearly offset these cards’ annual fees. 

In-flight perks

Co-branded airline cards typically offer some airport and in-flight benefits on top of their reward-earning capabilities. These can include discounts on in-flight purchases (usually 25 percent back on refreshments and WiFi), free checked bags, flight seating upgrades or priority boarding. 

Free hotel award nights

Co-branded hotel cards may include free hotel award nights annually as part of their benefits. Some cards also add an extra complimentary awards night to your stay if you’ve booked a certain number of consecutive nights. These nights are typically capped at a certain value (sometimes based on the card or your elite status), and may be valuable enough to make up for some cards’ annual fees.

Airport lounge access

One of the most popular (and valuable) travel benefits featured on high-end and luxury travel cards is complimentary access to airport lounges. The lounges you gain access to depend on the card, though co-branded cards will often grant access to the lounge corresponding to the card’s airline. The Amex Platinum card currently offers the best airport lounge access .

If you want to add a credit card to your portfolio for your travel needs, knowing what cards are popular and why people like them can help steer your decision. We regularly stay abreast of these conversations online and noticed two travel cards come up regularly: the Chase Sapphire Reserve and The Platinum Card from American Express .

These cards shine because they offer some of the best rates on travel purchases and the most comprehensive set of benefits and perks . Despite their annual fees, what you get in return can far outweigh your costs. And the conversation around these two cards isn’t new: Is the effort of maximizing their perks worth it?

What people say about travel credit cards perks

The Sapphire Reserve is often referred to as the gold standard in travel benefits and protections, and the value of its trip insurance is a big part of that. A member of the Rick Steves Forum remarks on the value of the insurance: “It has pretty extensive coverage wherever I travel … my entire trip is covered as long as I charged any portion of the trip to my card.” This feature is unique to the Sapphire Reserve and sets it apart from other premium cards, which require you to charge your entire trip purchase to the card to have active coverage.

But using trip insurance isn’t always a simple process. As a user in the r/CreditCards forum on Reddit cautions: “Credit card travel insurance in general is very specific on what it covers, and people tend to overestimate just how useful the coverage actually is,” they write. “These are named peril policies, so unless you see your exact situation as a covered hazard the policies won't pay out.”

The Platinum Card from American Express gets a lot of buzz for reasons similar to the Sapphire Reserve. The card gives so many benefits, credits and additional perks that it’s often called a coupon book for luxury travel. But for many people, the value comes down to whether they’re willing to do the work to maximize its features. Another r/CreditCards member says they use the card’s Hilton and Marriott status boosters, rental car company loyalty program automatic status features, Centurion lounge access, hotel and airline incidental credits, membership credits and more. Using all these features helps them offset the annual fee.

While some people love maximizing the card’s features to extract  as much value as possible, others, like this Redditor, think it’s too much work:

“The only benefit the Platinum card really adds is Centurion but only to the [cardholder] … I believe the Platinum is worth [it] at least the first year for the [sign-up] bonus but then it doesn't get much use after that. Trust me the credits are really annoying to use.” — r/CreditCards user

These two premium cards stand out from the rest because they offer the most comprehensive features available to suit your travel needs and protect you from any issues that arise. The Chase Sapphire Reserve is an exceptional option to protect you from travel issues, but make sure you know the fine print. While the Amex Platinum may not be as ideal for travel protections, the credits offered more than offset its annual fee if you can put in the effort to fully maximize them.

Whether you’re a beginner or seasoned cardholder, your travel card should always work in your favor by offering the features and benefits you’ll actually use and that make your travels more enjoyable. But whether you’re willing to put in the effort to maximize a card’s value is something you’ll need to decide for yourself.

*The quotes and citations included on this page have been verified by our editorial team and are accurate as of the posting date. Be sure to check the issuer's website/terms and conditions for all up to date content. Outlinked content may contain views and opinions that do not reflect the views and opinions of Bankrate.

Credit card points and miles are two of the key types of credit card rewards , along with cash back. You’ll earn points and miles by making purchases with your credit card, but you can typically redeem these rewards for travel, gift cards and more — not just statement credits.

Points and miles tend to be more flexible than cash back, but since their value depends on how you redeem them — and, in the case of travel redemptions, where you’re going, when you book, your fare class and more — it may take a bit more effort to make the most of them.

What are your points and miles worth?

Since many airlines and hotels use dynamic pricing models that continually optimize airfare and room prices, it can be hard to know exactly how much your rewards are worth without doing a little math.

Luckily, you don’t need to be a travel hacker to get a sense of this idea. Before you redeem, you can check your reward redemption value by dividing the cost of a plane or hotel booking in cash by its cost in points or miles. This calculation will result in the cash value of your points or miles.

You can also compare this value to Bankrate’s latest points and miles valuations to determine if you’re getting a good deal on your redemptions. Bankrate collected data on hundreds of bookings across dozens of airline, hotel and credit card rewards programs and estimated how much each program’s rewards are worth on average .

• Airline rewards values
• Hotel rewards values
• Credit card program rewards values

The table below shows Bankrate’s estimated reward redemption value for a variety of popular airline loyalty programs. You’ll notice how widely the value varies between airlines, with some offering close to 3 cents per point in average redemption value and others struggling to meet a 1-cent-per-point value.

Keep in mind, however, that these values are averages based on a variety of fare classes, destinations, booking periods and more. For example, while Bankrate estimates Delta SkyMiles carry an average redemption value of around 1.2 cents per mile, they could be worth more or less depending on the details of your booking. 

*Based on weighted average of median point/mile values across economy and first/business class fares.

Like airline miles, hotel points fluctuate in value. The table below shows Bankrate’s estimated point values for some of the most popular hotel brands. 

As you can see, hotel points tend to be worth less than airline and credit card rewards on average, often carrying less than 1 cent per point in redemption value. That said, hotel loyalty programs sometimes offer more favorable exchange rates when you transfer rewards from a credit card rewards program. For example, you may be able to turn 1,000 credit card points into 2,000 hotel points (a 2:1 transfer ratio). 

*Based on median point values across budget, mid-tier and luxury hotel bookings.

Unlike hotel and airline rewards programs, credit card reward programs typically earn points or miles that offer a consistent redemption value when you use them with the issuer. Though the redemption value of your rewards may vary based on how you redeem, each redemption method should offer a consistent baseline value. 

Some credit card rewards programs may also allow you to transfer your points or miles to airline and hotel loyalty programs, which could boost their value considerably. For each major credit card rewards program, we estimate a baseline redemption value (assuming you book for travel with the issuer) and a Bankrate’s Value, which averages the program’s best-value transfer partners.

*Based on an average of the issuer’s five highest-value transfer partners (if available).

When to use rewards vs. cash

To demonstrate when it’s best to use your reward miles versus paying in cash, we set up this example:

We estimate American Airlines AAdvantage miles are worth 1.0 cents. If you book a seat in the main cabin on a one-way flight from Boston to Miami, and it costs either $139 or 21,500 miles, your miles are only worth $0.006 ($139 / 21,500 miles = $0.006). Since your miles for this flight are worth less than 1.0 cents, you may want to save your miles and pay cash for this flight.

But if you book a first-class seat on the same flight for $433 or 31,500 miles, your miles are now worth $0.013 ($433 / 31,500 = $0.013). Since 1.3 cents is higher than our latest valuation, you’re coming out ahead if you use your miles to pay for this flight.

Bankrate experts share their advice on using travel credit cards

It’s important to know how to maximize your rewards and perks. Otherwise, a travel card could end up being a money pit. Here are a few pointers from our experts for making the most of your travel card: 

Combine cards to maximize rewards

Knowing how much you spend in different categories and which merchants are eligible for rewards will help you earn more and build an optimized stack of rewards cards. A flat-rate card is often a great starting point to earn the same rate on every purchase you make. As you build out a rewards strategy, you can incorporate a card with bonus categories to earn even more in your highest spending areas.

Expert Insight:

“For a long time, I’ve used a combination of Chase credit cards known as the Chase trifecta for all my family’s spending…. [I] don’t typically use my Sapphire Reserve for everyday spending and bills. Since it only offers 1X points on non-bonus category spending, I use my Freedom Unlimited to make sure I earn a minimum of 1.5 percent cash back on everything I buy.” “I use each card strategically to earn as much in rewards as possible, then I pool them in my Sapphire Reserve account to redeem them for airfare, excursions, hotels and more.” — Holly D. Johnson — Award-winning personal finance writer and Bankrate contributor: Why I love the Chase Sapphire Reserve

Maximize your rewards value with transfer partners and issuer travel

Save your rewards for the most valuable redemption options. Travel points and miles often lose value toward non-travel options like cash back, so you’ll want to redeem your rewards for travel through the issuer portal for at least 1 cent per point or mile. However, transferring your rewards to the right airline or hotel partner program is usually worth the extra effort since it could net you even more value.

Expert Insight

“When I redeem my points through the Chase Ultimate Rewards program, the most I can get is 1.25 cents apiece, which is pretty good. However, if I transfer them to a partner airline’s loyalty program, I will often get much more. For example, I can transfer my points to United Airlines MileagePlus and use them to pay for flights. When I do, I generally get a value of 2 or more cents per point — in line with Bankrate estimates that Chase Ultimate Rewards points are worth around 2 cents apiece on average when used with the right transfer partner.” — Margaret Wack — Personal finance expert and Bankrate contributor: Why I love the Chase Sapphire Preferred Card

Make the most of your travel perks

Travel benefits are one of the main reasons to get a travel card, and are often key to making up a card’s annual fee. Be sure to read the fine print to make sure you can take full advantage of these offers . For example, one card’s travel credit may apply to any travel purchase, including airfare, while another card’s may only cover costs like baggage fees or in-flight purchases. 

“This is the year to take inventory of your credit cards and make sure they’re serving you well. If you’re paying an annual fee, look for a card with recurring benefits. Whether it’s annual award nights, waived luggage fees or elite status benefits, these perks can offset your annual fee and make your travels more pleasant … Despite putting minimal spending on my Hilton Honors Amex Aspire card, I keep renewing it every year. That’s because the card provides automatic Hilton Diamond elite status, which can easily offset the $550 annual fee. Recurring card benefits like [these] can save you a lot on travel and are worth considering when shopping for a new credit card.” — Ariana Arghandewal — Travel rewards expert and Bankrate contributor: Five benefits you need from a travel credit card

Plan for the sign-up bonus

The best travel cards come with generous welcome offers, but these bonuses may require a high spend in a short timeframe. That’s why it’s important to consider whether the spending requirement fits with your typical spending habits or whether you need to plan purchases to meet the requirement. Just be sure not to overextend yourself or take on debt you can’t pay back just to earn a bonus — interest and fees can easily eat through any value you’d get.

“Keep in mind that credit card sign-up offers change often. So if you’re interested in a particular card but not blown away by its current offer (there are some for 100,000 points or more that aren’t always worth the trouble), it could be worth your while to wait for a better one.” — Ariana Arghandewal — Travel rewards expert and Bankrate contributor: 6 ways to get bigger credit card bonuses

Look out for limited-time offers, partner perks and other benefits

Keeping an eye out for limited-time offers like extraordinarily high sign-up bonuses, perks with partner services (like rideshares or delivery services) and other reward-earning opportunities is a great way to squeeze the most value from your travel card. Issuers sometimes provide shopping and travel portals and card-linked reward programs for select purchases (like for pre-paid dining or participating merchant spending), which can help you bank extra rewards.

“Keep an eye on your email inbox and rewards portal for any limited-time promotions your issuer may be offering. Many American Express cards feature Amex Offers, which lets you access perks like statement credits for spending a certain amount on specific hotels and other retailers.  Other cards, like the Capital One Venture X, also have occasional promotional offers, such as a credit for 5 percent back on VRBO rentals.” — Lori Zaino — Travel expert and Bankrate contributor: How to maximize credit cards for cheaper accommodations this holiday season

Track your spending and rewards each account statement

Track your favorite stores’ and services’ merchant category codes (MCCs) to fine-tune your spending habits for maximum rewards. If you notice your expenses changing, this practice may also help you notice whether you need to change which rewards cards you carry.

“The first step to optimizing your spending is to take the time to collect the MCCs of stores you frequently shop at. During the process, you might find that some stores in the same chain may have different MCCs, depending on their primary inventory. Even different counters or sections in the same department store may carry different MCCs. You can use this to your advantage if you know one location near you will provide a better cash back rate than the other. These “loopholes” can provide great opportunities to reap cash back on purchases that typically wouldn’t earn rewards.” — Garrett Yarbrough — Writer and credit cards expert at Bankrate: Merchant category codes: How to earn more cash back

Our data: What credit score do you need for the best travel cards?

It’s no secret that your credit score heavily influences which cards you’re likely to get approval for. But how good does your credit need to be to get the best credit cards for travel? We analyzed our data of Bankrate readers who applied for credit cards on our pages in 2023 and compared the approval rates of readers’ different credit tiers.

We found that, on average, 61.9 percent of users with excellent credit were approved for travel cards on our site. Then, an average of 39.5 percent and 19.5 percent of users with good and fair credit, respectively, got approval for travel credit cards they applied to.

If you have fair or bad credit, you still have options for travel credit cards. For example, the Credit One Bank Wander Card caters to people with fair credit — 57 percent of people with fair credit who applied on our site in 2023 were approved for this card , according to our data.

Obviously, the better your credit, the more likely you are to get the card you apply for , but other factors can affect your application. Issuers may also consider your income, recent credit applications, homeownership status and monthly rental or mortgage payment. Keep these other factors in mind with your credit score when you apply for credit cards.

Have more questions for our credit cards editors? Feel free to send us an email , find us on Facebook , or Tweet us @Bankrate .

When evaluating the best travel cards, we consider a mix of factors, including how cards score in our proprietary card rating system and whether cards offer features that fit the priorities of a diverse group of cardholders, from earning rewards in popular categories to scoring a large sign-up bonus or high-value perks. Whenever possible, we also feature cards that are available at various credit levels and price points. 

We analyzed over 150 of the most popular cards and scored each based on its rewards rate, estimated annual earnings, welcome bonus value, APR, fees, perks and more to determine whether it belonged in this month’s roundup of the best travel cards.

Here’s a quick breakdown of the key factors in our rewards card scoring methodology — our primary scoring category for travel cards — and details we considered when putting together our list of the best travel cards.  

• Flexibility 15%
• Customer experience 5%

Great rewards value

The primary criteria for a rewards-earning card’s rating is its rewards value. This includes the card’s average rewards rate, estimated annual rewards earnings, sign-up bonus value and reward redemption value.

To estimate a card’s average annual rewards earnings, we first calculate its average rewards rate based on how much it earns in different bonus categories and how closely its categories align with the average person’s spending habits. In other words, we assess whether the card earns rewards at a high rate in the most popular spending categories. 

We use consumer spending data from the Bureau of Labor Statistics (BLS) to get a reliable third-party measure of people’s spending habits. The most recent BLS data estimates average total spending in 2022 was $72,967 per consumer. We then narrow our focus to which purchases are likely to be put on a credit card and earn rewards, subtracting expenditures like housing, vehicle purchases and education. This gives us a total “chargeable” annual spend of around $25,500.  

This includes the following spending by category:

• Groceries: $5,700
• Dining out: $3,600
• Entertainment: $2,400
• Gas: $3,100
• Apparel and services: $1,900

Using this data, we assign a weighting to each of a card’s bonus categories. For example, a card’s grocery rewards rate receives a 22 percent weighting based on how much of the average person’s budget is spent on groceries.

We also estimate the redemption value of points or miles from various issuer, airline and hotel rewards programs.

This weighting and rewards valuation allows us to estimate a card’s average annual rewards earnings — how many points or miles you’d earn with a given card if your spending was about average and you used the card for all of your purchases — as well as what those points are worth. We also use point valuations to determine a card’s sign-up bonus value

With these calculations complete, we assign each card a score based on how its average rewards earnings, sign-up bonus value, rewards rate and redemption value stack up against other rewards cards.

The better these values, the higher its score will be, making it more worthy of inclusion in our list and increasing its potential ranking.

Reasonable rates and fees

We also score cards based on how much it costs to keep them in your wallet or carry a balance. 

To start, each card is scored based on whether it offers an intro APR and how its ongoing APR compares to the rates available on other rewards cards. However, the latter rating only has a slight influence on the card’s score and whether the card is included in our list, since rewards card users generally try to avoid carrying a balance.

More important to both a card’s score and its inclusion in our list is how its annual fee influences its overall value. We consider a card’s annual fee in two ways — how it ranks relative to the fees you’ll find on other cards in the category and how it impacts a card’s overall rewards value. 

Cards with an annual fee will always be at a slight disadvantage in our scoring system since annual fees inherently cut into your rewards value. However, if a card offers terrific value via its ongoing rewards and perks, it can earn a high score and a spot in our list even if it carries a high annual fee. After all, the highest rewards rates and most valuable perks are often found on cards with annual fees. 

With this in mind, we rate a card based primarily on how its ongoing rewards value and ongoing perk value (such as annual credits or bonuses) stack up against those of other cards in the category when you subtract annual fees.

That said, we strive to include as many no-annual-fee options in our list as possible since many people would rather not worry about offsetting fees, even if a card carries impressive rewards and perks.

Redemption flexibility

Rewards cards may make it easy to earn a lot of points, miles or cash back, but how easy is it to use those rewards? After all, if it takes a ton of effort to redeem rewards or you can only redeem rewards in a couple of ways, a card may be more trouble than it’s worth. 

As such, we rate each card’s flexibility based on the restrictions it imposes on earning and redeeming rewards. We factor this rating into a card’s overall score and consider it when deciding on a card’s inclusion in our list. 

Flexibility factors include whether a card only allows you to earn a high rewards rate on only a small amount of spending or requires you to meet a certain earning threshold before you can redeem rewards. We also examine whether your points are worth less when you opt for some redemption options over others and whether a card gives you the flexibility to transfer rewards to travel partners.

Valuable perks

We also score each card’s set of features – its perks and benefits — against five tiers of features to provide a rating. 

We break down these tiers as follows:

• Tier 1 includes fewer features than even standard credit cards (for example, an ultra-streamlined card that offers basic utility and next to nothing in the way of ancillary benefits). 
• Tier 2 includes the benefits you’d expect on standard Visa or Mastercard credit cards, such as free access to your credit score, car rental insurance and $0 liability for fraudulent charges. 
• Tier 3 includes “prime card” or better-than-average card features like cellphone insurance, lost luggage insurance, concierge services and purchase protection. 
• Tier 4 includes luxury features such as airport lounge access, elite status with an airline or hotel and credits for expedited security screening membership programs. 
• Tier 5 includes the sort of exemplary benefits you’ll find on top-tier luxury cards, such as high-value travel credits, cardholder memberships and other unique and valuable perks.

In evaluating the best cards, we tend to favor cards that offer at least Tier 3 benefits, unless they include other unique features that could make up for less-impressive perks.

And since this list focuses on travel cards, we tend to favor cards that carry travel-centric features like travel insurance, airport lounge access and credits for expedited security screening, instead of more general perks like food delivery credits or shopping discounts.

More information on travel credit cards

Frequently asked questions about travel credit cards, are travel credit cards worth it.

Travel cards can be well worth it since they often have exclusive travel perks like credits for airfare, hotel stays, expedited airport security services and more, as well as complimentary airport lounge access and airline or hotel privileges. However, many of the best travel credit cards come with annual fees. It’s important to at least offset the cost of these cards by taking advantage of the various travel perks and features included on the card. 

What credit score do you need for a travel credit card?

It’s possible to get a travel credit card with bad or fair credit, but most travel rewards cards are geared toward people with good or excellent credit (a FICO score of at least 670, or a VantageScore of at least 661).

Do travel miles or points expire?

Even though many major credit cards earn rewards that don’t expire, you may lose your points and miles if your account closes or isn’t in good standing. However, some co-branded cards’ rewards may expire if you don’t earn or redeem rewards within a certain timeframe (typically 12 to 36 months after the rewards are earned).

Check out our guide to credit card rewards expiration for a thorough breakdown of several popular issuers’ policies.

Are points or miles better on a credit card?

Whether points or miles offer better value will depend on the specific rewards program and how you redeem rewards. One airline loyalty program may earn miles that offer less than 1 cent each in average redemption value while another program’s points may offer close to 3 cents each on average. Similarly, a hotel card’s points may be worth less than half of a credit card issuer’s rewards points. Some programs offer points with only average baseline redemption value but high value when transferred to a partner airline or hotel. 

Ask the experts: Is it a good idea to have multiple travel credit cards?

Thomas Nitzsche

Stephanie Zito

Erica Sandberg

Financial Educator, Debt and Credit

Whether you should have multiple travel credit cards depends on several factors, including your brand affinity, frequency of travel and ability to pay off your cards in full each month. As a credit counselor, I see many people carrying credit card debt at high interest rates while continuing to make charges to the account for the sake of earning rewards. They lose far more than they earn each month. Having more than one travel credit card could make sense for you if you’re able to maximize your earnings by strategizing spending across each card. Just take into account annual fees and actual interest paid.

Contributor, Personal Finance

If you’re up for managing multiple cards and their benefits, then there are definitely big reward payouts to be had. But if the thought of multiple cards is overwhelming, it’s also a good strategy to have one or two more flexible cards and focus on maximizing your earnings and redemptions until it becomes second nature.

Contributor, Credit Cards

Definitely! I currently have two travel credit cards. In addition to the Chase card that I use for my United Airlines purchases, I have the Capital One Venture card for all other airlines. I earn a solid amount of miles on everything I buy with it, so it's an easy go-to for non-travel related expenses.

Article sources

We use primary sources to support our work. Bankrate’s authors, reporters and editors are subject-matter experts who thoroughly fact-check editorial content to ensure the information you’re reading is accurate, timely and relevant.

Global entry: Trusted traveler enrollment program . U.S. Customs and Border Protection. Accessed on June 12, 2024.

Discover International acceptance . Discover. Accessed on June 5, 2024.

“ Consumer Expenditures 2022 ,” U.S. Bureau of Labor Statistics. Accessed on June 12, 2024.

* See the online application for details about terms and conditions for these offers. Every reasonable effort has been made to maintain accurate information. However all credit card information is presented without warranty. After you click on the offer you desire you will be directed to the credit card issuer's web site where you can review the terms and conditions for your selected offer.

Editorial Disclosure: Opinions expressed here are the author’s alone, and have not been reviewed or approved by any advertiser. The information, including card rates and fees, is accurate as of the publish date. All products or services are presented without warranty. Check the bank’s website for the most current information.