hong kong tourism association

HKTB Launches New Promotional Campaign "Summer Chill Hong Kong" Offering "Summer Triple Rewards" Valued at Over HKD USD 100 Million

Hong Kong, July 9: The Hong Kong Tourism Board (HKTB) is launching a new "Summer Chill Hong Kong" campaign, featuring the "Summer Triple Rewards" promotion. This initiative will provide 500,000 sets of rewards to all overnight visitors to Hong Kong, including benefits in transportation, sightseeing, dining, and retail totalling over HK$100 million. HKTB is also collaborating with the trade to present a range of spending offers to further stimulate visitor spending in Hong Kong.

The Summer Chill Hong Kong campaign provides Indian tourists with an added incentive to enjoy quality tourism services in the city by showcasing Hong Kong's vibrant summer offerings and enriching visitor experiences.

From July to September, the new "Summer Chill Hong Kong" campaign will foster an exciting summer vibe with the following four highlights:

1. 500,000 sets of "Summer Triple Rewards" for overnight visitors

From 1 July (Monday) onwards, HKTB will hand out a total of 500,000 "Summer Triple Rewards" worth over HK$100 million in total to all overnight visitors. The spending discount for each set is up to HK$500 and includes three coupons with spending discounts on transport/ sightseeing, retail, and dining. Each overnight visitor is eligible for one set of rewards per stay. The rewards are available on a first-come, first-served basis.

"Summer Triple Rewards": details of offers exclusive to overnight visitors

2. More than 100 selected spending offers jointly offered with the trade & New city-wide decor to showcase the vibrant summer

Together with more than 100 brands in the city, HKTB is introducing more than 100 selected summer offers from airlines, attractions, the dining and retail sectors, shopping malls, and travel agents for visitors and locals to enjoy. HKTB also supports the promotion of different activities organised by the trade, such as the "Hong Kong Shopping Festival 2024" ( www.hkrma.org/en/shopfest2024 ), organised by the Hong Kong Retail Management Association. Themed "Enjoy Hong Kong Privileges * Courtesy", the festival aims to provide locals and visitors with shopping privileges and courteous service, offering them a pleasant shopping experience and upholding Hong Kong's reputation as a hospitable city and an "Experiential Shopping Paradise".

In addition, HKTB will install new summer-themed decorations at the Kowloon Visitor Centre at the Star Ferry Pier in Tsim Sha Tsui, the Central-Mid-Levels escalator, various cross-boundary control ports, Hong Kong International Airport, Hong Kong West Kowloon Station, selected MTR stations, Airport Express stations, trams, Star Ferries, buses, the bus stop outside SOGO Causeway Bay Store, and shopping malls. These decorations aim to create an energetic and cheerful city-wide ambience.

3. City-wide event promotions: Doraemon's "Anywhere Door" at various locations in town HKTB will also step up promotions of city-wide happenings and events in the summer. Riding on the staging of one of the world's largest Doraemon exhibitions, "100% DORAEMON & FRIENDS", in Hong Kong, HKTB is partnering with the organiser of the exhibition, creative brand AllRightsReserved, to present "100% DORAEMON & FRIENDS" Anywhere Door in Hong Kong, bringing the character's "Anywhere Door" to the city.

The "Anywhere Door" will be erected at 10 popular locations in Kowloon and on Hong Kong Island, one at each spot, from 9 July (Tuesday) to 8 August (Thursday). Explore Hong Kong and find all the lovely pink doors. Those who post a photo on a designated social media platform (Facebook, Instagram, or Xiaohongshu) with the hashtags #DORAEMON100 and #DiscoverHongKong may get a chance to win a pin or a premium gift. All gifts will be available on a first-come, first-served basis while stocks last.

Find the "Anywhere Door" at the following locations:

*Owing to special arrangements, the installation and redemption of souvenirs will begin on 12 July.

Gift redemption for social media posts

4. One-stop website for "Summer Chill Hong Kong"

To further enhance the promotional effect, HKTB has set up a " Summer Chill Hong Kong " one-stop website that provides comprehensive information on all summertime events and concerts in town, as well as spending discounts and offers. The website also offers recommendations on various points of interest to enable visitors and locals to plan their summer activities in advance.

Members of the media can download the photos and press release from the following links:

Press release

The Hong Kong Tourism Board (HKTB) is a government-subvented body tasked to market and promote Hong Kong as a travel destination worldwide and enhance visitors' experience once they arrive. These include making recommendations to the Government and other relevant bodies on the range and quality of visitor facilities .

The HKTB's missions are to maximise the social and economic contribution made by tourism to the community of Hong Kong and to consolidate Hong Kong's position as a unique, world-class, and most desired destination.

(ADVERTORIAL DISCLAIMER: The above press release has been provided by NewsVoir . ANI will not be responsible in any way for the content of the same)

Pilot Scheme for Characteristic Local Tourism Events

The Hong Kong Tourism Board is now inviting applications for the 20th round of the Pilot Scheme for Characteristic Local Tourism Events ("Pilot Scheme") to support tourism activities that showcase Hong Kong's local characteristics and have the potential to generate good branding for Hong Kong.

The Pilot Scheme provides funding support for event staging, marketing and promotion for visitor-targeted events that are related to arts, culture, festivals, dining and sports. It aims to support events that embody unique local characteristics, create an effective branding impact, attract visitors to Hong Kong and enhance their travel experience, while continuously enriching Hong Kong's event calendar.

Eligibility

The applicant must be a Hong Kong-registered non-profit organisation (i.e. a local, bona-fide, non-profit organisation, such as a sports or non-governmental organisation, arts association or chamber of commerce) that will host an arts, culture, dining or sports event or festival ("the Event") in Hong Kong on one or more days from 1 April 2025 to 31 March 2026.

The applicant must be the organiser of the Event, and the proposed Event in the application must:

• Incorporate Hong Kong's local characteristics or unique attributes.
• Attract total onsite attendance (including local and non-local attendees) of 5,000 or more (actual number based on the funding level), at least 10% of whom are non-local visitors.
• Incur a total event cost of no less than HK$2 million (excluding in-kind sponsorship).
• Attract media coverage, create a branding impact, have tourism appeal and enrich the travel experience of in-town visitors.

How to Apply

Applicants should carefully read the Guide to Application and other essential documents listed below. The completed application form and relevant supporting documents should be submitted in person or by post to the Pilot Scheme Secretariat Office by 12:00 noon, 31 October 2024. If the application is submitted by post, the postmark date must be no later than 31 October 2024. Applications sent by fax or email will not be accepted.

Please refer to the following documents for details:

Applicants may contact the Secretariat at +852 8120 0037 during business hours (9am to 5:30pm from Monday to Friday, except public holidays) or by email at [email protected] for enquiries and assistance.

Stay connected with the Pilot Scheme! Subscribe for updates .

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International Chinese Tourist Association (ICTA)

The International Chinese Tourist Association held its first executive committee inauguration ceremony at the Mandarin Hotel in Central District in 1976, and the oath-administration ceremony was presided over by Sir Sze-yuen Chung. At that time, the Association had only more than 30 members, all of whom were elites in the tourism industry. So far, we have more than 400 member travel agencies, accounting for about a quarter of the licensed travel agencies in Hong Kong. More than 80% of our members specialize in ticketing and outbound business.

The Association organises various large-scale activities every year, such as annual conventions held both overseas and Mainland China, familiarisation tours, and Spring Festival Gala. The annual conventions and familiarisation tours are extremely popular with local tourism bureaus, hotels, scenic spots, and host organisations. Over the years, members of the association have traveled all over the world which included China, Singapore, Malaysia, Thailand, South Korea, Japan, Taiwan, Indonesia, Philippines, Nepal, Britain, Germany, Sweden, Switzerland, Italy, Australia, New Zealand, Dubai, The United States, Canada, Brazil, Mexico, and other places to hold annual conventions and familiarisation tours. The purpose of these events is to promote the cooperation and development of tourism business between Hong Kong and the rest of the world.

Since its establishment for more than 40 years, the International Chinese Tourist Association has relied on the concerted efforts of its members to create tourism business opportunities one after another and becoming an outstanding association in Hong Kong's tourism industry.

Contact information and latest news:

The website of ICTA

The copyright of all the content including photos and video is owned by International Chinese Tourist Association.

Chairman’s Message

Mr. james tung - chairman.

TIC Circular  –  Resumption of Conditional Exemption to Organise Local Group Tours /重啟有條件豁免舉辦本地遊旅行團

Resumption of Conditional Exemption to Organise Local Group Tours

As the epidemic gradually subsides, the Government announced phased relaxation of social distancing measures with effect from 21 April 2022.  For the details of Organise Local Group Tours,  please go to https://www.tichk.org/en/latest-news/20220419-Resumption

重啟有條件豁免舉辦本地遊旅行團

因應近月香港疫情持續放緩，特區政府 4 月 14 日宣佈，由 4 月 21 日起分階段放寬 社交距離措施。有關本地遊旅行團申請詳情, 請瀏覽 https://www.tichk.org/zh-hant/latest-news/20220419-Resumption

Main Objectives of the Association

To provide a forum for discussion of problems, suggestions or grievances presented by travel and tourist agents, who are Active or Allied Members of The Association.

To improve and maintain the standard of ethics within the travel industry in Hong Kong and to discourage unfair competition without however interfering in any way with initiative and enterprise based on fair trading.

To establish a minimum qualification of experience and good behaviour to warrant the use of the designations “Travel Agent” – “Tour Operator” – “Hotel” – “Hire Car Company” and “Restaurant” without which membership of The Association will be withheld.

To ensure that Agents sell passage tickets at tariffs advertised by their Principals and to ensure the exaction of penalties for infringements.

To offer assistance and suggestions to any Government and Consular services in connection with travel matters and to establish smooth liaison with such services.

To be of assistance to the Executive Director of the Hong Kong Tourism Board in respect of tourism specifically and to maintain smooth liaison with such Director and the Board of Management.

To become a Member of Travel Industry Council of Hong Kong to uphold and maintain and enforce the standards required by it for membership and to ensure that those Active Members of The Association who also become Members of Travel Industry Council of Hong Kong uphold, maintain and abide by such standards. The Association shall not be permitted to become a member of any other association which itself becomes a member of Travel Industry Council of Hong Kong.

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文化及旅遊共融 LET'S BUILD A BETTER YOU.

About us 關於我們.

文化及創意產業是香港最具活力的經濟環節之一，有助促進經濟增長和創造就業機會，政府統計處發表的專題文章，文化及創意產業的增加價值在十年間增長了72%。因此，我們著手組織以推動文化和旅遊發展的國際性為前提的交流協會，以凝聚力量，共創行業新商機。

本會創建以香港為基地，全力推動文化和旅遊發展的國際性組織。整合香港及全球有關文化和旅遊的各方面充沛資源，以中西文化融合爲基礎， 促進國際旅遊交流爲核心，協助各單位及企業加大加深相互間的溝通和合作工作，突顯香港的價值與優勢。

Latest 最新服務

本協會推動香港藝術與海外藝術單位合作不遺餘力，今年正式與芒果國際藝術節（MIAF） 深度合作，共同推動本地與東盟國家(如泰國、馬來西亞、菲律賓、緬甸、印 尼和越南等)知名文化藝術單位交流，芒果國際藝術節是東南亞第一個也是目前唯一集潮流藝術、創意設計和嘉年華於一體的 東南亞藝術新潮流嘉年華。 

另外，今年帶領新派藝術創作組合Man Chui x Wang Feng參與北京當代藝術博覽會，該會乃國家文旅部與北京市政府共同舉辦的北京國際設計周重要活動之一，為目前中國最具代表性、最具影響力的當代藝術博覽會之一。

文旅IP(Intellectual Property)是指以文化和 旅遊資源為主的知識產權，也是文旅行業近年來最為熱門的詞彙之一。

文旅IP可以是景區、博物館、動漫、文學、遊戲、 藝術、一個角色、一個故事甚至是表情包等......具 有一定影響力和品牌形象等知識產權，通過IP授權 或植入，進而可以獲得巨大的經濟效益(如產品貼 標/出版/發售/改編等版權買賣)。

本會以本身優勢及資源，建立文旅IP的資源整合性平台，並計劃在香港舉辦一系列文旅IP商品展覧，推動文旅IP產業發展。

APEA亞太電競聯盟與香港文化和旅遊協會及中華文化創意商品發展協會充份合作，共同推動電競運動在香港的發展，讓電競文化成為香港新時化的全民活動，並產生更大的經濟價值。

本協會計劃聯同相關單位舉辦一系列文旅商品設計比賽，以推動文旅創意產品設計產業，發掘出更多優秀的本地產品設計人才，助行業向前。

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香港文化和旅遊協會協助您文化和旅遊發展的活動，歡迎聯絡我們！

香港文化和旅遊協會，主要是以香港為基地，全力推動文化和旅遊發展的國際性組織。

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Aichi Prefecture to host Tourism Expo Japan in 2025

Japan’s flagship travel and tourism event, Tourism Expo Japan, will be held in Aichi Prefecture in 2025 for the first time as part of efforts to decentralise travel and tourism in the country.

Organised by the Japan Travel and Tourism Association, the Japan Association of Travel Agents (JATA) and the Japan National Tourism Organization, the expo has been held annually in Tokyo or Osaka (and once in Okinawa in 2020) since its launch in 2014.

Now, organisers hope it will help inspire visitors’ greater exploration of regional Japan.

JATA chairman Hiroyuki Takahashi said the 2025 event will have three themes: decentralisation of international visitors to local areas, long-term support to promote tourism in the Hokuriku area damaged by the earthquake in Noto Peninsula in January 2024, and the extension of a global network from Chubu Centrair International Airport, near Nagoya.

The venue, Aichi Sky Expo, is the only international exhibition hall in Japan directly connected to an international airport and boasts one of the largest exhibition areas in the country at 60,000m².

Governor of Aichi Prefecture Hideaki Omura welcomed the announcement, adding that he hopes visitors will “make full use of Aichi Sky Expo’s functions to make Tourism Expo Japan 2025 an event that further enhances tourism in Japan”.

One of the world’s largest travel festivals, Tourism Expo Japan is designed to showcase not only domestic destinations but also other countries and regions around the world, and will be held over September 26-29, 2025.

Tourism Expo Japan 2024, meanwhile, will be held over September 26-29 at Tokyo Big Sight under the theme  Travel, an Encounter with New Value Awaits .

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First 6 months of 2024 ‘abnormally warm’ in Hong Kong, with record high temperature for period

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The first six months of 2024 have been “abnormally warm” in Hong Kong according to the government forecaster, with a mean minimum temperature of 21.4 degrees Celsius from January to June the highest ever recorded for the period.

June, which began with “generally cloudier and showery weather,” ended with nine consecutive very hot days from June 20 to 28, the Hong Kong Observatory said in a statement on Wednesday, noting that is was “one of the longest [periods] on record for June.”

Last Thursday, charity the Senior Citizen Home Safety Association said it had seen “a significant increase in the number of help requests from the elderly and recorded a surge of over 20 per cent in the number of elderly individuals being sent to hospitals ” during the heatwave, when temperatures generally reached at least 33 degrees.

Despite being cloudier than usual, June’s rainfall was 281.3 millimetres, about 43 per cent below the monthly normal of 491.5 millimetres in June.

It was also hotter than usual, with the mean temperature of 28.8 degrees Celsius, 0.5 degrees above the normal.

“With five out of the six months warmer than usual, the first half of 2024 was abnormally warm,” the Observatory said. The mean minimum temperature of 21.4 degrees Celsius, mean temperature of 23.3 degrees and mean maximum temperature of 25.8 degrees were respectively the highest, one of the highest, and the second highest since records began in 1884.

The Observatory has forecast that 2024 will be one of the hottest Hong Kong has ever seen as extreme heat intensifies as the planet warms, predictions that have already played out in the city’s hottest ever April , a phenomenon that was repeated across the globe .

Among those most at risk of rising temperatures is Hong Kong’s ageing population. Elderly people are more vulnerable to the negative effects of high temperatures such as heatstroke, especially those living alone, in sub-standard living conditions, or without air conditioning.

July began much as June ended, with very hot weather warnings in force on Monday, Tuesday and Wednesday, and “generally fine and very hot” weather forecast for the next few days. According to the Observatory, temperatures rose to around 34 degrees Celsius in urban areas on Wednesday afternoon, with one weather app showing a “feels like” temperature of 37 degrees at around 6 pm.

Environmental experts have called on the city to implement  more progressive and proactive environmental policies  to address the climate crisis, including conserving the natural environment and speeding up the transition to green energy.

Recent analysis by Climate Central, Red Cross Red Crescent Climate Centre, and World Weather Attribution  estimated  that 6.3 billion people – about 78 per cent of the global population – experienced at least 31 days of atypical warmth in the 12 months following May 15, 2023.

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Mercedes Hutton Executive Editor

Mercedes is a British journalist who has been based in Hong Kong since 2012. At Hong Kong Free Press, she has covered a number of local environmental issues, including climate inequality and marine biodiversity, and explored how Hong Kong's arts scene reflects a changing city. She has contributed to the Guardian and BBC Travel, and previously worked at the South China Morning Post, where she wrote a weekly column about the social and environmental impact of tourism in Asia.

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