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The 10 best online travel agencies in 2024

The top 10 online travel agencies.

• Booking.com
• Lastminute.com

Best online travel agencies for business travel

1. travelperk.

Main offerings and features:

• Industry-leading travel inventory
• Flexible booking with FlexiPerk
• Safety alerts with TravelCare
• Integrated travel policy & approval flows
• Centralized invoicing
• Easy & real-time expense reports
• Carbon offsetting with GreenPerk
• 24/7 fast customer support in target 15s
• VAT reclaim
• Integration with 3rd party tools , such as expense management or HR software like Expensify and BambooHR

Save time and money on your business travel with TravelPerk

2. sap concur.

• Works with some of the biggest brands
• Easy tracking and reporting of expenses for expense reports
• Many connected apps, such as Uber and Airbnb for cars and hotels
• One solution for a variety of business travel spending

Click below to compare both platforms’ features and benefits

• Ample integrations
• Award-winning mobile app
• Employee-centric travel management

Click below for a more detailed comparison between both platforms:

Best online travel agencies for leisure travel, 1. booking.com.

• Intuitive booking tool and website
• Flight + Hotel booking for easily planning trips with no cross-referencing travel websites
• Simple car rental options and taxi hire
• Available in over 40 different languages and offers over half a million properties across 207 countries
• You can book experiences in your destination city to entertain you on your travels
• Genius rewards program

• Simple interface and booking tool
• Deals when making more than one booking
• 38 different languages and offers a 24-hour, multilingual customer support service
• Free cancellation within 24 hours of booking
• Millions of reviews to help make your decision

3. Lastminute.com

• Filter hotels according to budgets, star ratings, guest ratings, board types, and more
• ATOL protection on flight + hotel bundles
• Flash sales for last-minute deals
• Payment plans to spread out the cost of travel
• Extra entertainment booking for your trips, like theatrical productions and day trips
• Gift cards for gifting travel

• Expedia rewards for hotels, cars, and more
• Experienced support
• Compare cruise lines
• Big savings when booking flights, hotels, and car rentals
• Operates in nearly 70 countries and in over 35 different languages
• Luxury travel options

• Book hotels, flights, cars, and bundles
• 24/7 support
• Lower prices on the app
• Great last-minute deals for spontaneous travel

6. Bookmundi

Best online travel agencies for flights

1. skyscanner.

• Super flexible booking filters
• Cheaper flights and hotels than other OTAs
• Price alerts for travel routes of interest
• Easy-to-use booking tool and UI
• Hundreds of location and currency options
• One-way, return, and multi-city travel options

2. Kiwi.com

• Simple flight booking tool
• Partnerships with Booking.com and Rentalcars.com
• Discover deals anywhere with the option to open up your search
• Easy-to-use app

How do online travel agencies work?

What are the advantages of booking through an online travel agency.

• Access to comparison tools
• Peer reviews to help you with your decisions
• Flexible cancellation policies
• All your travel in one place
• Local flights and deals

Rewards programs

Comparison tools, peer reviews, flexible cancellation.

Flexiperk: Cancel anytime, anywhere. Get a minimum of 80% of your money back.

One account for all of your travel needs, a local approach to global travel, wrapping up.

Make business travel simpler. Forever.

• See our platform in action . Trusted by thousands of companies worldwide, TravelPerk makes business travel simpler to manage with more flexibility, full control of spending with easy reporting, and options to offset your carbon footprint.
• Find hundreds of resources on all things business travel, from tips on traveling more sustainably, to advice on setting up a business travel policy, and managing your expenses. Our latest e-books and blog posts have you covered.
• Never miss another update. Stay in touch with us on social for the latest product releases, upcoming events, and articles fresh off the press.

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Best Online Travel Agencies

Booking.com is our top choice for making your trip arrangements

Ligaya Malones is an editor, blogger, and freelance writer specializing in food and travel. Ligaya's work has appeared in publications including Lonely Planet and BRIDES.

We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation. Learn more .

Planning a trip can be easier through an online travel agency than if you handle each aspect of the planning separately. You can book hotels, air travel, rental cars, and more through a single site, and booking everything together sometimes results in discounts. By inputting a destination, a range of dates, and other preferences, you will see a list of options for each aspect of travel.

The best online travel agencies offer options from the largest number of airlines, hotels, car rental agencies, and more. Look for sites that offer discounts for combining reservations for different aspects of your trip. For example, the best sites will have lower rates if you book both plane tickets and a hotel through their services. The best sites also provide reviews from customers who actually have booked through the service. These are our top picks.

• Best Overall: Booking.com
• Best Budget: Skyscanner
• Best Price Predictor: Hopper
• Most Innovative: Kiwi.com
• Best for Eco-Conscious: Kind Traveler
• Best for Social Impact: I Like Local
• Best for Design-Forward Homestays: Plum Guide
• Our Top Picks
• Booking.com

Kind Traveler

I Like Local

• See More (4)

Final Verdict

Frequently asked questions, methodology, best overall : booking.com.

 Booking.com

This industry leader offers one of the most comprehensive trip planning platforms on the Internet.

Lots of options to choose from

Interface is easy to use

Numerous filters to customize your search

Tricky to tell whether changes/cancellations can be made with Booking.com or the vendor directly

Booking.com was founded in 1996 and has grown into an industry leader that stands out for being one of the most comprehensive trip planning platforms out there. From one website, you can compare and book accommodations, flights (including one-way and multi-city flights), sightseeing activities, and even airport taxis. The website lists more than 28 million accommodation options, from hotels, hostels, and B&Bs to vacation homes and luxury resorts—you can browse more choices per destination on Booking.com than other online travel agencies. The website also performs well on cost and typically returns lower-than-average prices for flights and hotels. 

Booking.com's interface is also easy to use. On the home page, search for a hotel by entering your chosen destination and dates. Then, use the extensive list of filters—such as price range and distance from the city center—to narrow the results down and find the best fit. You can also search for a specific hotel, or seek inspiration by clicking through options grouped by destination or property type or by topic such as the country’s best Michelin-starred hotel restaurants or the top cities for vegan travelers. The flights, car rental, and other tabs are just as intuitive. 

Best Budget : Skyscanner

 Skyscanner

You can compare prices across airlines, hotels, and car rentals.

Simple interface

Option to toggle searches between specific dates or by monthly calendars

Search Everywhere button is great for spontaneous planners

Extra clicks are required to make a final purchase

Must read fine print for changes/cancellations—may need to deal directly with the vendor

Ads on the sidebar can be distracting

Find deals on airfare, hotels, and car rentals with an aggregator site like Skyscanner , which uses a metasearch engine to compare prices from all online travel agencies and the airline, hotel, or car rental company in question. Run searches with fixed dates, opt to compare airfare prices month to month, or click “Cheapest Month.” Searches also include options for nearby airports or non-stop flights only. With hotel searches, you can choose to select only from properties with free cancellation, a cleanliness rating of 4.5/5 or higher, or 3- or 4-starred hotels only. Car rental searches include an option to select “return car to different location.”

Once you’ve found the best rate, click on the link to be redirected to the third-party site to make your booking. Feeling spontaneous? The Search Everywhere button on the homepage offers a list of the cheapest flight deals for destinations both locally and across the world—just plug in your departure airport first.

Best Price Predictor : Hopper

The company claims a 95 percent accuracy rate at predicting when flights and hotel rates will be cheapest.

Color-coded system makes it easy to determine cheapest days to buy

App is easy to use

Option to track flights and receive alerts when the best time to buy arises

Some have mentioned the app functions better as a research tool than a booking tool

Unclear whether Hopper will price match if you find a cheaper flight elsewhere

Hopper is a travel app available on iOS and Android that aims to help travelers save on airfare by usng historical data and their own algorithm to predict when flights will be cheapest. Just type in where and when you’d like to fly and Hopper will present you with a color-coded pricing calendar indicating how much tickets are likely to cost. (Green is the least expensive, then yellow, orange, and red for most expensive.) Hopper will also recommend you either buy now or wait, or you can choose to watch a trip and receive notifications on the best time to buy. In addition, the app has expanded to offer hotel and car rental price predictions, too.

Some newer features since the app’s inception in 2009 include an option to freeze a price for a limited time—for an extra fee—as well as exclusive app-only discounts. Hopper is free to download, and you can choose to book directly through the app, though some users mentioned they use Hopper as more of a research tool before booking directly with the airline or hotel. The company claims a 95 percent accuracy rate at predicting flight rates up to a year ahead.

Most Innovative : Kiwi.com

This metasearch engine scours the web to piece together the ideal itinerary using planes, trains, buses, and more.

Creative itineraries get you where you need to go, especially if you’ve got a multi-stop trip

Kiwi Guarantee offers rebooking or cancellation protections

Nomad option appeals to travelers with a lot of flexibility

Creative itineraries mean you may not fly out of the same airport you flew into

Kiwi Guarantee has an additional fee

Charges all-in-one fee for booking flights, trains, buses (though you can always purchase a la carte)

Travelers planning multi-city destinations and seeking a bargain, as well as those looking to take planes, trains, and automobiles to get there, might consider Kiwi . Kiwi is a metasearch engine that scours and pieces together itineraries from various airlines (even if they don’t have a codeshare agreement), considers multiple airports (even if your arrival airport is different from departure), and offers booking options, whether you’re looking at very specific dates or more general ones (up to 60 nights).

Some will find the ability to make multiple bookings for a particular trip more convenient than going at it manually several different times, though note that you must opt into the Kiwi Guarantee program to access rebooking and refund protections should your reservation change or be canceled. Kiwi’s Nomad option allows you to plug in a bunch of destinations you’d like to visit and the length of your intended stay, and the website will churn out the most affordable itineraries for review.

Best for Eco-Conscious : Kind Traveler

A give-and-get business model means booking accommodations with exclusive perks, a donation to environmental organizations, and more.

All participating hotels include a local give-back component

Exclusive savings and perks

Participating hotels are located in some of the most beautiful places in the world

Inventory is much smaller compared to other booking platforms

Some of the amenities mentioned are based on availability only

In 2022, Kind Traveler (an online trave agency focused on hotel bookings) announced an increase in environmentally and socially conscious hotels, charity donations, voluntourism opportunities, and additional perks like waived resort fees or a welcome amenity.

Unlock exclusive hotel rates and perks from participating Kind Traveler hotels with a minimum $10/night minimum donation to a local charity. For example, stay at the Six Senses Laamu in the Maldives and receive up to $33 off the nightly rate and perks such as a food and beverage credit and an Earth Lab or Alchemy Bar workshop when you make a donation to Manta Trust. The organization funds coastal research to protect the island nation’s large yet fragile population of reef mantas.

Select from more than 140 participating hotels from the Hawaiian Islands to Bozeman, Montana, and the Maldives. Charities include wildlife, human rights, arts, education, and environmental preservation organizations.

Best for Social Impact : I Like Local

Choose from a host of travel experiences with the peace of mind that 100 percent of the cost goes directly to local partners.

Social impact mission woven into organization’s business model

Immersive experiences led by local guides

Range of experiences offered

May not be best fit for those seeking upscale, luxury experiences and stays

Can’t sort experiences by a list of countries (though an interactive map is available)

No experiences outside of Africa and Asia

For an online travel agency with a booking platform designed to route dollars spent directly to the communities travelers intend to visit, consider I Like Local . Visit the website to browse a host of travel experiences in countries including Indonesia, Kenya, and Cambodia. Experiences include homestays and farmstays as well as wellness and culturally oriented experiences—from cooking and cycling tours to weaving classes.

To search for an experience, select from drop-down items like travel dates and experience categories, or view a global map and click on a country to view experiences that way.

The platform got its start in 2014 and has grown to 4,000 local hosts across nearly 20 countries. As a social impact organization, 100 percent of each booking fee goes to local hosts. To date, 16,000 travelers have booked with I Like Local.

Best for Design-Forward Homestays : Plum Guide

Browse and book seriously vetted, design-forward vacation homes.

Highly curated inventory of vacation rentals across the world

Design-forward

Thorough vetting process

Does not publish guest reviews

Other platforms have homes available across more destinations

When it comes to booking a vacation home, serviced apartment, or condo, travelers are spoiled for choice. Plum Guide is an online travel agency that specializes in accommodations—though not just any home makes its directory. The company claims that each potential home listed on its site must jump through 150 hoops to be included, from internet speed and mattress and pillow quality to the showers’ water pressure and the home’s proximity to dining, shopping, and attractions.

Search by a featured collection on the website such as “ pet-friendly homes ” or “one-of-a-kind homes in Palm Springs.” Scroll to the bottom of its homepage to view its top destinations, as well as a list of all destinations where Plum Guide homes are available, including Barbados, Mexico, Portugal, Switzerland, the U.S., and Turkey. Note: From the top right-hand corner of the site, use the dropdown menu to select currency of choice.

As long as you know what you value most out of your travel experience—such as affordability, social impact, or luxe accommodations—there’s an online travel agency to help plan your next trip. Be sure to read the fine print, as some agencies are third-party websites and not direct vendors. If you're not sure where to start, Booking.com is your best bet for a smooth user experience and hard-to-beat offers on flights, hotels, and other travel arrangements.

What Is the Biggest Travel Agency?

Our choice for best overall, Booking.com, is known as an industry leader with listings for all major hotels, airlines, car rental companies, and more. It boasts more choices for accommodations per destination than any other site, and we found its interface to be user-friendly.

Are Online Travel Agencies Worth It?

This depends on your needs and priorities. The best online travel agencies certainly can save time by booking everything all at once. However, if you're someone who is good at haggling and enjoys the details of planning a trip, you might be able to find better deals by reaching out to hotels or other destinations and speaking to someone personally.

Is It Cheaper to Book Online Than With a Travel Agent?

Not always. A travel agent you know and trust should have the experience and connections to find deals that can match or surpass what you'll find online. Additionally, if something goes wrong, travel agents provide you with an actual person you can use as an advocate to correct the problem . But if you don't have access to a good travel agent, online sites still provide plenty of ways to streamline planning and save money .

We considered dozens of online travel agencies and narrowed down the options based on user experience, volume and quality of inventory, unique offerings and specials, and customer reviews. We also assessed travel companies’ environmentally and socially conscious policies.

Catherine Falls Commercial / Getty Images

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The Future of Online Travel Agencies: Trends and Strategies

Online travel agencies (OTAs) have revolutionized the way people book travel. Just a few decades ago, travelers had to rely on travel agents or call up hotels and airlines directly to book their trips. Today, OTAs like Expedia, Booking.com, and Despegar offer a wide range of travel products and services, from flights and hotels to car rentals and tours. Let's dive into the future of online travel agencies and some strategies you can apply.

The Rise of Online Travel Agencies

OTAs have been incredibly successful, and the market is expected to continue to grow in the coming years. According to a report by Future Market Insights, the global OTA market is projected to reach $900.10 billion by 2032 , at a CAGR of 16.0% from 2022 to 2032.

There are a number of factors driving the growth of the OTA market. One factor is the increasing popularity of online travel research. More and more people are using the internet to research their travel options, and OTAs offer a convenient and easy way to do this.

Another factor driving the growth of the OTA market is the rise of mobile travel. More and more people are using their smartphones and tablets to book travel, and OTAs have made it easy to do this.

Finally, the OTA market is also being driven by the increasing demand for personalized travel experiences. OTAs can use data to personalize travel recommendations for their users, which can help to drive bookings.

So, what does the future hold for OTAs? There are a number of trends that are likely to shape the future of the industry.

The Future of OTAs

Personalization.

As mentioned above, personalization is a key trend that is likely to shape the future of OTAs. OTAs will use data to personalize travel recommendations for their users, which can help to drive bookings. For example, an OTA might recommend hotels that are located near a user's favorite restaurants or attractions.

Sustainability

Another trend that is likely to shape the future of OTAs is sustainability. More and more travelers are concerned about the environmental impact of their travel, and OTAs will need to offer sustainable travel options in order to remain competitive. For example, OTAs might offer carbon offsets for flights or recommend hotels that are committed to sustainability.

Chatbots and AI

Chatbots and AI are also likely to play a role in the future of OTAs. Chatbots can be used to answer customer questions and provide travel recommendations, while AI can be used to automate tasks such as pricing and inventory management.

Blockchain Technology

Blockchain technology holds immense potential for OTAs. Its decentralized nature can improve security, simplify transactions, and enhance transparency. OTAs can leverage blockchain to secure sensitive customer data, prevent fraud, and enable seamless transactions across multiple travel providers. Moreover, blockchain-based loyalty programs can incentivize customer loyalty and foster trust within the OTA ecosystem.

The Rise of New Players

The OTA market is also likely to see the rise of new players in the coming years. These new players will be able to compete with established OTAs by offering innovative new features and services. For example, some new players are focusing on offering more personalized travel experiences, while others are focusing on offering more sustainable travel options.

The Future of OTAs is Bright

Overall, the future of OTAs is bright. The industry is expected to continue to grow in the coming years, and there are a number of trends that are likely to shape the future of the industry. OTAs that are able to adapt to these trends and offer innovative new features and services will be well-positioned for success.

Here are some additional strategies that OTAs can use to succeed in the future:

Focus on customer experience. OTAs need to focus on providing a great customer experience, from the moment a user visits their website to the moment they return home from their trip. This includes offering a wide range of travel products and services, providing accurate and up-to-date information, and offering excellent customer support.

Partner with travel suppliers. OTAs need to partner with travel suppliers in order to offer the best possible travel products and services to their users. This includes working with hotels, airlines, car rental companies, and other travel providers.

Invest in technology. OTAs need to invest in technology in order to stay ahead of the competition. This includes investing in new features and services, as well as investing in data analytics and machine learning.

Be innovative. OTAs need to be innovative in order to stay ahead of the competition. This means constantly coming up with new ideas and ways to improve the travel experience for their users.

By following these strategies, OTAs can position themselves for success in the future.

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• Travel Tips

How Online Travel Agencies Have Changed The World

Published: November 29, 2023

Modified: December 28, 2023

by Vonny Pedersen

• Hotel Reviews
• Plan Your Trip
• Sustainability

Introduction

Traveling has always been an exhilarating experience, allowing people to explore new destinations, immerse themselves in different cultures, and create memories that last a lifetime. In the past, planning a trip involved tedious tasks such as contacting travel agents, researching accommodations, and arranging transportation. However, with the advent of online travel agencies (OTAs), the way we plan and book our adventures has undergone a dramatic transformation. OTAs have revolutionized the travel industry, providing a convenient digital platform for travelers to browse, compare, and book various travel services all in one place. These platforms offer a wide range of options, from flights and hotels to car rentals and vacation packages, allowing travelers to customize their trips according to their preferences and budget. Gone are the days when travelers had to rely solely on traditional brick-and-mortar agencies. Online travel agencies have made the process of booking travel more accessible, streamlined, and efficient. With just a few clicks, travelers can access a vast array of options, read reviews from fellow travelers, and make informed decisions about their travel plans.

Evolution of Online Travel Agencies

The rise of online travel agencies can be traced back to the late 1990s when the internet became widely accessible to the general public. The first wave of OTAs, such as Expedia and Travelocity, emerged during this time, offering users the ability to search for and book flights, hotels, and other travel services online. These early platforms laid the foundation for the online travel industry we know today. As technology advanced, OTAs evolved to meet the changing needs of travelers. They began offering more comprehensive travel services, including vacation packages, car rentals, and activities. This shift allowed users to plan and book their entire trip from a single online platform, eliminating the need to visit multiple websites or contact various service providers. Furthermore, as mobile devices became increasingly prevalent, OTAs expanded their platforms to include mobile applications, making it even more convenient for travelers to access and book their trips on the go. Today, most leading OTAs have user-friendly mobile apps that offer the same functionalities as their desktop websites, providing a seamless user experience across different devices. In recent years, OTAs have also embraced emerging technologies such as artificial intelligence (AI) and virtual reality (VR) to enhance the user experience. AI-powered chatbots and virtual assistants are now common features on OTA platforms, providing personalized recommendations, answering queries, and assisting with booking processes. VR technology allows travelers to virtually explore destinations and accommodations before making a decision, further enhancing their confidence and satisfaction with their travel choices. Overall, the evolution of online travel agencies has revolutionized the way we plan and book our trips. The convenience, accessibility, and technological advancements offered by OTAs have made travel more accessible to a wider audience, empowering individuals to embark on new adventures and explore the world in ways that were once unimaginable.

Impact on Travel Industry

The emergence of online travel agencies (OTAs) has had a profound impact on the travel industry, transforming the way people plan, book, and experience their trips. The following are some key ways in which OTAs have influenced the travel industry:

• Increased Accessibility: OTAs have made travel more accessible to a wider audience, breaking down barriers and empowering individuals to explore new destinations. With just a few clicks, travelers can access a vast array of options, compare prices, and make informed decisions about their travel plans.
• Disintermediation: OTAs have disrupted the traditional distribution channels of the travel industry. In the past, travelers relied heavily on travel agents, who acted as intermediaries between travelers and airlines, hotels, and other service providers. With the advent of OTAs, travelers can now directly book their flights, accommodations, and other services, bypassing the need for intermediaries.
• Competitive Pricing: The rise of OTAs has fostered increased competition among service providers, leading to more competitive pricing in the travel industry. OTAs allow travelers to compare prices from various providers, ensuring that they get the best deal possible. This has forced service providers to offer more competitive prices and incentives to attract customers.
• Market Transparency: OTAs have brought transparency to the travel market by providing travelers with access to information and reviews from fellow travelers. This enables travelers to make informed decisions about their travel plans and ensures that service providers maintain high standards to attract positive reviews.
• Global Reach: OTAs have expanded travel options by offering a wide range of destinations and accommodations from around the world. Travelers are no longer limited to popular tourist destinations; they can now explore lesser-known locations and discover unique experiences.

Overall, the impact of online travel agencies on the travel industry has been transformative. They have democratized travel, making it more accessible, competitive, and transparent. Travelers now have the power to plan and customize their trips according to their preferences and budget, while service providers have to adapt and innovate to meet the evolving demands of the market.

Increased Convenience for Travelers

One of the significant advantages of online travel agencies (OTAs) is the increased convenience they offer to travelers. With the click of a button, travelers can access a myriad of options, compare prices, and book their travel arrangements. Here are several ways in which OTAs have enhanced convenience for travelers:

• 24/7 Access: OTAs are available 24/7, allowing travelers to plan and book their trips at any time that is convenient for them. There is no longer a need to adhere to traditional business hours or wait for travel agencies to open.
• One-Stop Shop: OTAs serve as a one-stop-shop for all travel needs. Travelers can search for flights, accommodations, car rentals, and even activities or tours, all on the same platform. This eliminates the need to visit multiple websites or make separate inquiries for each component of the trip.
• Flexible Booking: OTAs offer flexibility in terms of booking. Travelers can easily modify their travel plans, change flight dates, or upgrade hotel rooms online without the hassle of contacting various service providers individually. This convenience makes it easier for travelers to adapt to shifts in their schedules or preferences.
• Mobile Accessibility: Most OTAs provide mobile applications, allowing travelers to access their platforms from smartphones or tablets while on the go. This makes it incredibly convenient for travelers to search for and book travel arrangements, even while in transit.
• Real-Time Updates: OTAs provide real-time updates on flight schedules, hotel availability, and other travel-related information. This ensures that travelers have the most up-to-date information at their fingertips, allowing them to make informed decisions and respond to any changes or disruptions in their travel plans.
• Secure Online Transactions: OTAs prioritize the security of online transactions, providing encrypted payment gateways and secure booking processes. This gives travelers peace of mind, knowing that their personal and financial information is protected.

Overall, the increased convenience offered by online travel agencies has transformed the way travelers plan and book their trips. With the ability to access a wide range of options, make changes on the fly, and have real-time information at their disposal, travelers can now enjoy a smoother and more convenient travel experience.

Comparison Shopping and Competitive Pricing

One of the significant advantages of using online travel agencies (OTAs) is the ability to engage in comparison shopping and take advantage of competitive pricing. OTAs have revolutionized the way travelers search for and book travel arrangements by providing a platform that allows them to compare prices from multiple service providers. Here’s how comparison shopping and competitive pricing benefit travelers:

• Wide Range of Options: OTAs aggregate a vast array of travel options, including flights, hotels, car rentals, and vacation packages, from various providers. This gives travelers access to a wide range of options in terms of destinations, dates, and amenities.
• Transparent Pricing: OTAs provide transparent pricing, allowing travelers to see the costs associated with different travel services upfront. They display the total price, including taxes and fees, making it easier for travelers to compare and evaluate the value they will receive for their money.
• Instant Price Comparison: With just a few clicks, travelers can compare prices from different providers for the same travel service, such as a flight or hotel. This saves time and effort, as they can quickly identify the most competitive options and make informed decisions.
• Bargain Hunting: OTAs often offer exclusive discounts, promotional deals, and special packages that are not available elsewhere. This allows travelers to find the best bargains and secure cost-effective travel arrangements that suit their budget.
• Dynamic Pricing: Many OTAs leverage dynamic pricing algorithms that adjust prices based on supply and demand. This means that travelers can find varying prices for the same service depending on factors such as time of booking, availability, and popularity. Keeping an eye on price fluctuations can lead to significant savings.
• User Reviews and Ratings: OTAs also provide user-generated reviews and ratings for hotels, airlines, and other services. Travelers can read these reviews to gauge the quality and value of different options, helping them make more informed decisions based on the experiences of previous customers.

Overall, the ability to compare prices and take advantage of competitive pricing offered by online travel agencies gives travelers the power to find the best deals and maximize the value of their travel budget. Whether it’s scoring discounted flights, securing affordable accommodations, or finding budget-friendly vacation packages, comparison shopping through OTAs ensures that travelers can make cost-effective choices without compromising on quality or convenience.

Expansion of Travel Options

Online travel agencies (OTAs) have greatly expanded the travel options available to travelers, offering a vast array of destinations, accommodations, and experiences that were previously difficult to access. Here are several ways in which OTAs have expanded travel options:

• Global Reach: OTAs have opened up travel opportunities to destinations all around the world. Travelers can now explore and book flights, accommodations, and activities in lesser-known or remote areas, expanding their travel horizons beyond traditional tourist hotspots.
• Diverse Accommodation Options: OTAs offer a wide range of accommodations to suit various preferences and budgets. Travelers can choose from luxury hotels, boutique bed and breakfasts, vacation rentals, hostels, and more, ensuring that there is an option available for every type of traveler.
• Unique Experiences: OTAs provide access to unique travel experiences that go beyond simply booking flights and hotels. Travelers can now discover and book activities such as guided tours, cooking classes, adventure sports, cultural immersions, and wildlife expeditions, enhancing their travel experiences and creating lasting memories.
• Package Deals: OTAs often offer packaged travel deals that combine flights, accommodations, and activities into one convenient bundle. These packages provide travelers with an all-in-one solution and sometimes include added perks, such as discounted rates, complimentary meals, or guided tours.
• Flexible Travel Planning: OTAs allow travelers to customize their itineraries and create unique travel plans. Travelers can choose the duration of their stay, select specific dates, and even tailor their activities to suit their interests and preferences. This flexibility enables travelers to plan trips that suit their individual needs and desires.
• Specialized Travel: OTAs cater to various niche markets, offering specialized travel options such as eco-tourism, adventure travel, family-friendly vacations, solo travel, and more. This ensures that travelers with specific interests can find relevant options that align with their travel preferences.

Overall, the expansion of travel options provided by online travel agencies has made it easier for travelers to explore diverse destinations, find accommodations that suit their needs, and discover unique experiences that make their trips truly memorable. Whether it’s embarking on a safari in Africa, staying in a traditional ryokan in Japan, or indulging in a culinary tour of Europe, OTAs have made it possible for travelers to create their dream trips and embark on new adventures.

Rise of User Reviews and Ratings

The rise of online travel agencies (OTAs) has coincided with the proliferation of user reviews and ratings, which play a significant role in shaping the travel industry. Travelers now have access to a wealth of information and firsthand experiences shared by fellow travelers, allowing them to make more informed decisions. Here’s how user reviews and ratings have impacted the travel industry:

• Transparency and Trust: User reviews and ratings provide transparency in the travel industry. Travelers can read about the experiences of others, gain insights into the quality of accommodations, airlines, and other services, and make informed decisions based on real-life experiences. This transparency builds trust between travelers and service providers.
• Unbiased Feedback: User-generated reviews are seen as unbiased and trustworthy because they come from real travelers who have experienced the services firsthand. This enables travelers to get a more authentic and balanced perspective on the quality of the services they are considering.
• Quality Assurance: Positive reviews and high ratings act as endorsements for service providers. Accommodations, airlines, and other travel services that consistently receive positive feedback and high ratings are perceived as offering quality experiences, which can attract more customers.
• Improving Service Quality: User reviews and ratings provide valuable feedback for service providers, highlighting areas of improvement and commendation. Service providers can analyze the feedback and make necessary adjustments to enhance the quality of their offerings, ultimately benefiting future travelers.
• Enhanced Customer Satisfaction: User reviews give travelers a platform to express their opinions and share their experiences. Positive reviews can reinforce the satisfaction and happiness experienced by travelers, while negative reviews can help address any issues or concerns and improve the overall customer experience.
• Personalized Recommendations: OTAs can use user reviews and ratings to provide travelers with personalized recommendations based on their preferences. By analyzing past reviews and understanding a traveler’s preferences, OTAs can suggest accommodations, activities, or destinations that align with their interests.

As user reviews and ratings continue to grow in importance, the travel industry is incentivized to consistently deliver exceptional customer experiences, as a negative review can have a significant impact on a service provider’s reputation and business. Travelers, on the other hand, have become more discerning and empowered, relying on user feedback to make decisions that align with their expectations and preferences.

Challenges Faced by Online Travel Agencies

While online travel agencies (OTAs) have brought significant advancements to the travel industry, they also face several challenges. These challenges can impact their operations, customer satisfaction, and overall success. Here are some key challenges faced by OTAs:

• Competition: The online travel industry is highly competitive, with numerous OTAs vying for customers’ attention. Competing with other established players, as well as emerging startups, requires OTAs to constantly innovate, provide unique offerings, and differentiate themselves to attract and retain customers.
• Price Comparison: Price comparison is both a benefit and a challenge for OTAs. While it allows travelers to find the best deals, it also makes it easier for customers to find cheaper options on different platforms. This puts pressure on OTAs to continuously offer competitive pricing and value-added services to stay ahead.
• Dependency on Suppliers: OTAs heavily rely on collaborations with airlines, hotels, car rental companies, and other service providers to offer comprehensive travel options. Changes in terms, contract disputes, or disruptions in the supplier’s operations can impact the availability and reliability of services, and consequently, the OTA’s reputation.
• Technical Challenges: OTAs need to manage complex technical infrastructure to ensure seamless booking processes, real-time inventory updates, and secure payment transactions. Managing website uptime, handling high traffic volumes, and addressing potential cybersecurity threats requires continuous investment in technology and skilled IT resources.
• Customer Service: Providing efficient and prompt customer service can be challenging for OTAs due to the volume of customers and the potential for issues with bookings, cancellations, or refunds. Ensuring customer satisfaction and resolving complaints promptly is vital to maintain a positive brand image and retain customer loyalty.
• Dependency on Online Advertising: OTAs heavily rely on online advertising channels to drive traffic to their platforms. This not only requires significant financial investment but also means competing against other companies for ad space and managing advertising costs to ensure an adequate return on investment.
• Regulatory Compliance: The travel industry is subject to various regulations and licensing requirements, which can differ across different countries and regions. Compliance with local laws, taxes, and regulations can be complex and time-consuming for OTAs operating globally.

Despite the challenges, OTAs have demonstrated their resilience and adaptability in the face of evolving market dynamics. By staying updated with the latest trends, investing in technology, offering exceptional customer service, and fostering strong partnerships with service providers, OTAs can overcome these challenges and continue to shape the travel industry.

Online travel agencies (OTAs) have revolutionized the travel industry, providing unprecedented convenience, access to a wide range of options, and the ability to make informed decisions. The evolution of OTAs has transformed the way we plan, book, and experience our trips, making travel more accessible, transparent, and tailored to individual preferences. By harnessing the power of the internet and digital technology, OTAs have expanded travel options, allowing travelers to explore destinations and accommodations beyond traditional tourist hotspots. They have also facilitated comparison shopping and competitive pricing, empowering travelers to find the best deals and make cost-effective choices. Furthermore, the rise of user reviews and ratings has brought transparency and trust to the travel industry. Travelers can now rely on the unbiased feedback of fellow travelers to make informed decisions, while service providers are incentivized to maintain high standards and continuously improve their offerings to satisfy customers. However, OTAs are not without challenges. They face fierce competition, technical complexities, and the need to ensure reliable partnerships with service providers. Additionally, customer service and regulatory compliance are vital considerations for successful operations. Despite these challenges, OTAs continue to innovate and adapt, leveraging technologies such as artificial intelligence and virtual reality to enhance the customer experience. By staying ahead of market trends and investing in customer satisfaction, OTAs can continue to shape the travel industry and provide travelers with seamless, convenient, and personalized travel solutions. In conclusion, the emergence of online travel agencies has transformed travel planning and booking, offering travelers unprecedented convenience, access to a wide range of options, and the ability to make informed decisions. As the travel industry continues to evolve, OTAs will play a crucial role in shaping the future of travel, meeting the needs and expectations of travelers around the world.

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Related Travel Research

U.s. online travel agencies 2019: market sizing and landscape.

Free for Open Access Subscribers

Note: The market sizing and analysis contained in this report were completed prior to the outbreak of COVID-19, the novel coronavirus that began in Wuhan, China and has since spread to countries worldwide. The virus will have a significant impact on global travel markets in 2020. Phocuswright is actively monitoring this highly dynamic situation, and will provide updates and/or publish new material as soon as possible.

Online travel agencies have faced their share of hurdles across the globe but remain resilient in the U.S. market. One fifth of U.S. travel is now booked through OTAs, and most of that is lodging. This report provides a high-level overview of the U.S. OTA landscape, including key players, segment and distribution analysis, and sizing projections through 2023. 

When you purchase this publication, you will also receive: 

• U.S. Online Travel Agencies 2019: Key Developments
• U.S. Online Travel Agencies COVID-19 Update (April 2020)

Also available in the U.S. Online Travel Overview 2019 series: 

• U.S. Online Travel 2019: Overview and Market Sizing
• U.S. Airlines 2019: Market Sizing and Landscape
• U.S. Airlines 2019: Key Developments
• U.S. Hotel & Lodging 2019: Market Sizing and Landscape
• U.S. Hotel & Lodging 2019: Key Developments
• U.S. Car Rental 2019
• U.S. Cruise 2019
• U.S. Packaged Travel 2019

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Recent Release | 27 Oct 2022

The Economic Impact of Online Travel Agencies in United States and Canada 2019 – 2021

Tourism Consulting Team

Tourism Economics

In addition to generating significant economic impacts in terms of GDP and jobs, OTAs benefit the accommodation markets in both the United States and Canada (North America) through downward effects on rates and by expanding the number of room nights available to consumers.

This study conducted by Tourism Economics for Booking.com quantifies the incremental impact of online travel agencies on the tourism industries and broader economies of the United States and Canada. The number of travellers organizing travel through online travel agencies (OTAs) increased steadily from 2012 to 2019 to 724 million nights, which represented almost 1 in 4 nights booked in North America – a proportion of these nights and associated economic benefits would not have happened without the trusted information, transparency and choice provided by OTAs.

All travel bookings fell sharply during the pandemic, including some shifts in OTA use resulting in a lower impact on the tourism market and the broader economy in 2020 and 2021. OTAs still play an important role in matching evolving consumer demand with available supply.

Watch here to find out more about The Economic Impact of Online Travel Agencies in the US.

About the team

Our consulting team at Tourism Economics are the world’s leading analysts of the global tourism and travel sector. They combine their expert insight with our state-of-the-art economic models and tools to answer the crucial questions facing our clients. Lead consultants on the project were:

Matthew Dass

Associate Director, Tourism Economics

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Don’t Expect a Huge Crisis Bounceback for Online Travel Agencies This Time

Dennis Schaal , Skift

February 9th, 2022 at 2:30 AM EST

The online travel space has always been super-competitive, but established players like Expedia Group and Booking Holdings face a growing roster of formidable competitors, including hotels, Google and Airbnb.

Dennis Schaal

Dennis' Online Travel Briefing

Editor’s Note:  Every Wednesday, Executive Editor and online travel rockstar Dennis Schaal will bring readers exclusive reporting and insight into the business of online travel and digital booking, and how this sector has an impact across the travel industry.

Online Travel This Week

For major online travel agencies, their competitive position and outlook is way different in 2022 than in the aftermath of 9/11 and the end of the Great Recession in 2009.

A couple of travel research brands, Skift Research and Bernstein, agree that the future will be much more challenging for the online travel agency sector.

In a December Skift podcast, Booking Site Winners and Losers, which featured Skift Research’s Seth Borko and myself, Borko said online travel agencies recovered robustly after 9/11 in 2001 and the financial crisis of 2007 to 2009 as hotels needed the big online travel agencies to help them fill rooms.

But it’s different now.

“Hotels have maintained pricing power, and ADRs (Average Daily Rates) are nearly 90 percent recovered,” Borko said, referring to competitive dynamics at the end of 2021 and adding that the extent of the hotel recovery depends on the region. “OTAs’ reputation for discounting has suffered as hotel direct bookings come with lower rates. And customers have more to spend.”

Borko, who covered much of this subject in a recent Skift Research Online Travel Agency Factbook, said this time, during the pandemic, the online travel agencies aren’t getting the same lift they did after past crises.

“Although they are recovering quite fast, it was not quite the boon to OTAs that many thought it might have been because it wasn’t quite a repeat of the last two crises,” Borko said.

Borko said the online travel agencies’ gross bookings and commissions have largely recovered relative to pre-pandemic 2019, setting themselves up to make gains.

“The problem is on the cost side,” Borko said. They’ve driven themselves into a huge hole on profitability. While revenue is coming back, EBITDA (earnings before interest, taxes, depreciation and amortization) and other profits are not coming back as quickly.”

He argued that the online travel agencies’ margin levels won’t rebound as quickly as their gross bookings have.

Hotels chains such as Marriott and Hilton were very aggressive in pushing direct booking campaigns from 2017 to 2019. Expedia countered to a degree, downgrading branded properties in favor of independents.

Although the hotels’ frequent TV and other brand advertising of recent year promoting direct bookings have diminished, Borko warned that “channel wars are coming back” in the next few years.

In other words, as online travel agencies try to regain their profit momentum, hotels won’t sit idly by in the contest for traveler eyeballs.

Bernstein, in its new report, Online Travel Agencies: “A Rough Guide to Online Travel,” is perhaps a tad more pessimistic about the future of online travel agencies, although Bernstein believes they will be around for some time.

“That we, lodging analysts rather than internet analysts, are the authors of this  Blackbook  is telling,” the report said. “These are no longer 30%+ growth disruptors, but rather established players in travel, in competition with their underlying product and themselves being disrupted by tech intrusion, notably from Google and Airbnb . Our central thesis is that the core business (i.e., hotel distribution/metasearch) is a slowing opportunity, as the previous tailwinds of online penetration, share gains from direct distribution, and share gains from competitors abate or even reverse.”

The consensus relative bullishness about the online travel agencies “is too positive on the path ahead,” Bernstein said.

Among the trends, there will be

Hotel OTA revenue growth is set to slow from a 23% CAGR in 2010-19 to mid-single-digits post Covid-19, with branded hotels notably taking back control of their distribution. Other opportunities in travel exist, but these face tougher competition (e.g., against Airbnb), are lower take rate/margin (flight, package, B2B, etc.) or are small market opportunities (e.g., car hire and cruise). OTAs are going nowhere — for certain customers and suppliers, they provide a highly valuable service; but our analysis suggests the consensus view is too positive on the path ahead. 

Among the the trends, there will be “market share shifts to direct bookings, and a refragmentation of the OTA market, with Google, Airbnb, and Hopper creating a more challenging competitive landscape than ever before,” Bernstein said. “Growth going forward, where achievable, will be from either new verticals, competing more aggressively on price, or from taking share from each other.”

In particular, Bernstein predicted that Booking Holdings will “underperform,” and it classified Expedia Group as “market perform.”

“The key difference is we expect Booking to disappoint earlier, with consensus margins too high in the shorter term, whereas with Expedia we see more revenue over risk the longer term,” Bernstein said.

Both Expedia Group and Booking Holdings declined to comment on the Bernstein report.

The debate on the future of the online travel agencies is nothing new. In the aftermath of a weak second half off 2019 for Expedia Group, which led to the ouster of the CEO at the end of the year, speculation was rife that the online travel agencies would be playing a weak hand because of Google’s incursions in online travel.

Meanwhile, Airbnb had its best ever third quarter last year.

At Skift Global Forum in September, I asked Uber CEO Dara Khosrowshahi , a former Expedia CEO and current board member, about an earlier Bernstein report that was likewise unenthusiastic about the future of online travel agencies.

“Well, I think the return will be boom time and then it’ll be up to the OTAs to create their own booms,” he said.

That will be the stiff challenge for online travel agencies: to create new and lucrative revenue streams, perhaps in fintech and elsewhere, to accelerate growth and get those margins expanding again.

Hopper Achieves $5 Billion Valuation in Secondary Financing

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Reflecting the overall confusion about ever-changing destination-entry rules, Google’s parent, Alphabet, reported that searches for travel rules increased sixfold year over year from August to October. Skift

Ticketmaster to Sell Tickets to Live Events Through Online Travel Agencies

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Tags: airbnb , Bernstein , booking.com , Dennis' Online Travel Briefing , expedia , google , hopper , online travel agencies , otas , Skift Pro Columns , skift research , ticketmaster

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Online travel market - statistics & facts

How big is the online travel market, what are the leading online travel agencies (otas), what travel products do consumers book online, key insights.

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Online travel market size worldwide 2017-2028

Distribution of sales channels in the travel and tourism market worldwide 2018-2028

Most popular travel and tourism websites worldwide 2024

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Market cap of leading online travel companies worldwide 2023

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Industry overview.

• Premium Statistic Market size of the tourism sector worldwide 2011-2024
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• Premium Statistic Online travel market size worldwide 2017-2028
• Premium Statistic Revenue of the travel apps industry worldwide 2017-2027
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Market size of the tourism sector worldwide 2011-2024

Market size of the tourism sector worldwide from 2011 to 2023, with a forecast for 2024 (in trillion U.S. dollars)

Travel and tourism revenue worldwide 2019-2028, by segment

Revenue of the global travel and tourism market from 2019 to 2028, by segment (in billion U.S. dollars)

Revenue share of sales channels of the travel and tourism market worldwide from 2018 to 2028

Online travel market size worldwide from 2017 to 2023, with a forecast until 2028 (in billion U.S. dollars)

Revenue of the travel apps industry worldwide 2017-2027

Revenue of the travel apps market worldwide from 2017 to 2027 (in billion U.S. dollars)

Estimated EV/Revenue ratio in the online travel market 2024, by segment

Estimated enterprise value to revenue (EV/Revenue) ratio in the online travel market worldwide as of April 2024, by segment

Estimated EV/EBITDA ratio in the online travel market 2024, by segment

Estimated enterprise value to EBITDA (EV/EBITDA) ratio in the online travel market worldwide as of April 2024, by segment

Online bookings

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Travel product online bookings in the U.S. 2024

Travel product online bookings in the U.S. as of March 2024

Travel product online bookings in Canada 2024

Travel product online bookings in Canada as of March 2024

Travel product online bookings in the UK 2024

Travel product online bookings in the UK as of March 2024

Travel product online bookings in China 2024

Travel product online bookings in China as of March 2024

Travel product online bookings in India 2024

Travel product online bookings in India as of March 2024

Importance to book a trip fully online among travelers worldwide 2023, by generation

Share of travelers who think it is important to be able to book their trip entirely online worldwide as of July 2023, by generation

Market leaders

• Premium Statistic Revenue of leading OTAs worldwide 2019-2023
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• Premium Statistic Number of employees at leading travel companies worldwide 2022
• Basic Statistic Market cap of leading online travel companies worldwide 2023
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Revenue of leading OTAs worldwide 2019-2023

Leading online travel agencies (OTAs) worldwide from 2019 to 2023, by revenue (in million U.S. dollars)

Marketing expenses of leading OTAs worldwide 2019-2023

Marketing expenses of leading online travel agencies (OTAs) worldwide from 2019 to 2023 (in million U.S. dollars)

Marketing/revenue ratio of leading OTAs worldwide 2019-2023

Marketing to revenue ratio of leading online travel agencies (OTAs) worldwide from 2019 to 2023

Number of employees at leading travel companies worldwide 2022

Number of employees at selected leading travel companies worldwide in 2022

Market cap of leading online travel companies worldwide as of September 2023 (in million U.S. dollars)

Number of aggregated downloads of leading online travel agency apps worldwide 2023

Number of aggregated downloads of selected leading online travel agency apps worldwide in 2023 (in millions)

Most visited travel and tourism websites worldwide as of April 2024 (in million visits)

Booking Holdings

• Basic Statistic Revenue of Booking Holdings worldwide 2007-2023
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• Premium Statistic Net income of Booking Holdings worldwide 2007-2023

Revenue of Booking Holdings worldwide 2007-2023

Revenue of Booking Holdings worldwide from 2007 to 2023 (in billion U.S. dollars)

Number of bookings through Booking Holdings worldwide 2010-2023, by segment

Number of bookings through Booking Holdings worldwide from 2010 to 2023, by business segment (in millions)

Operating income of Booking Holdings worldwide 2007-2023

Operating income of Booking Holdings worldwide from 2007 to 2023 (in billion U.S. dollars)

Net income of Booking Holdings worldwide 2007-2023

Net income of Booking Holdings worldwide from 2007 to 2023 (in billion U.S. dollars)

Expedia Group

• Premium Statistic Revenue of Expedia Group, Inc. worldwide 2007-2023
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Revenue of Expedia Group, Inc. worldwide 2017-2023, by business model

Revenue of Expedia Group, Inc. worldwide from 2017 to 2023, by business model (in million U.S. dollars)

Operating income of Expedia Group, Inc. worldwide 2007-2023

Operating income of Expedia Group, Inc. worldwide from 2007 to 2023 (in million U.S. dollars)

Net income of Expedia Group, Inc. worldwide 2007-2023

Net income of Expedia Group, Inc. worldwide from 2007 to 2023 (in million U.S. dollars)

• Premium Statistic Airbnb revenue worldwide 2017-2023
• Premium Statistic Airbnb revenue worldwide 2019-2023, by region
• Premium Statistic Airbnb operations income worldwide 2017-2023
• Premium Statistic Airbnb net income worldwide 2017-2023

Airbnb revenue worldwide 2017-2023

Revenue of Airbnb worldwide from 2017 to 2023 (in billion U.S. dollars)

Airbnb revenue worldwide 2019-2023, by region

Revenue of Airbnb worldwide from 2019 to 2023, by region (in billion U.S. dollars)

Airbnb operations income worldwide 2017-2023

Income from operations of Airbnb worldwide from 2017 to 2023 (in million U.S. dollars)

Airbnb net income worldwide 2017-2023

Net income of Airbnb worldwide from 2017 to 2023 (in million U.S. dollars)

Trip.com Group

• Premium Statistic Total revenue of Trip.com Group 2013-2023
• Premium Statistic Revenue of Trip.com 2013-2023, by product
• Premium Statistic Revenue of Trip.com 2017-2023, by region
• Premium Statistic Net income of Trip.com 2013-2023

Total revenue of Trip.com Group 2013-2023

Total revenue of Trip.com Group Ltd. in China from 2013 to 2023 (in billion yuan)

Revenue of Trip.com 2013-2023, by product

Revenue of Trip.com Group Ltd. from 2013 to 2023, by product (in million yuan)

Revenue of Trip.com 2017-2023, by region

Revenue of Trip.com Group Ltd. from 2017 to 2023, by region (in million yuan)

Net income of Trip.com 2013-2023

Net profit of Trip.com Group Ltd. from 2013 to 2023 (in million yuan)

Tripadvisor

• Premium Statistic Revenue of Tripadvisor worldwide 2008-2023
• Premium Statistic Revenue of Tripadvisor worldwide 2017-2023, by business segment
• Premium Statistic Revenue of Tripadvisor worldwide 2012-2023, by region
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Revenue of Tripadvisor worldwide 2008-2023

Revenue of Tripadvisor, Inc. worldwide from 2008 to 2023 (in million U.S. dollars)

Revenue of Tripadvisor worldwide 2017-2023, by business segment

Revenue of Tripadvisor, Inc. worldwide from 2017 to 2023, by business segment (in million U.S. dollars)

Revenue of Tripadvisor worldwide 2012-2023, by region

Revenue of Tripadvisor, Inc. worldwide from 2012 to 2023, by region (in million U.S. dollars)

Operating income of Tripadvisor worldwide 2008-2023

Operating income of Tripadvisor, Inc. worldwide from 2008 to 2023 (in million U.S. dollars)

Net income of Tripadvisor worldwide 2008-2023

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Convertible Bond Boom Grows as Trip.com Follows Alibaba

• Trip.com prices $1.3 billion convertible bonds due in 2029
• Tech firms including JD.com, Lenovo have made similar moves

Trip.com is offering a coupon of 0.5% to 1% on its notes and a 30%-50% conversion premium.

There’s no let up in the rush by Chinese technology companies to issue convertible bonds, with online travel agency Trip.com now following industry giants such as Alibaba Group Holding Ltd. into the action.

Trip.com announced Bloomberg Terminal Tuesday an offering of $1.3 billion convertible senior notes due in 2029 to help repay debt, expand overseas and for working capital needs. To ease any dilution effect, the company plans to repurchase 6 million American depository shares for about $300 million at $50.16 each, the same as the latest close, according to a separate statement on the bond pricing Wednesday.

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Top online travel agencies

Based on Cloudbeds’ data gathered from thousands of customer properties between 2021 (the benchmark used in our last report) and 2023, we’ve seen a remarkable pace of recovery for OTAs. While top OTAs like Booking.com, Expedia, and Airbnb have held onto their spots as the highest-revenue generating OTAs, we saw China’s Trip.com rise two spots, indicating the return of Asian travelers to the market. Here are the highest revenue-generating OTAs of 2023.

Highest revenue-generating OTAs

1. booking.com.

Booking.com is one of the largest and most popular travel websites in the world, with over 1.5 million nights booked every day. Its website and mobile apps are accessible in 43 languages and feature over 50 million verified guest reviews of properties in 200+ countries. Its parent company, Booking Holdings, includes OTA brands and metasearch engines such as Priceline.com, KAYAK, Agoda, Rentalcars.com, OpenTable and more.

Expedia.com is the flagship brand of Expedia Group, which includes 200 travel booking websites, including Hotwire, Orbitz, Trivago, and Travelocity, serving 75 countries in 35 languages with over 600 million monthly visits. The website includes searches for all types of accommodations, as well as booking flights, car rentals, cruises, and vacation packages. By activating the Expedia connection, properties will broadcast their inventory on Hotels.com, Wotif, and many other channels.

Airbnb is known for providing access to unique accommodations around the world, with the vast majority of properties located outside of main hotel districts. While the company continues to expand into hotel room inventory following its acquisition of HotelTonight (known for booking last-minute lodging), its community expects a certain type of experience. Namely, something that is less cookie-cutter and more oriented to the local vibe.

4. Hostelworld

HostelWorld is a leading OTA for hostel-focused accommodations worldwide, with 12+ million guest reviews. Their inventory also includes hotels, B&Bs, and other budget accommodation types. Hostelworld aims to be a leader in social travel via its online booking options and mobile app, addressing the needs of guests who want to make connections with others as they experience the world around them. Their app and website operate in 20 different languages.

Agoda was founded in 1998 and later acquired by the Priceline Group (now called Booking Holdings) in 2007. Agoda’s website is available in 38 languages and focuses on listing all types of properties. It’s currently one of the leading online travel booking sites for the Asian market but is pushing into the US, India, and European markets.

6. Trip.com

Trip.com is China’s leading provider of travel services including reservations for accommodation, transportation, tours, and corporate travel. Founded in 1999, the company owns and operates several other OTAs and aggregators, including Trip.com, Skyscanner, Qunar, and Ctrip. 

7. Hotelbeds

By connecting to Hotelbeds, will gain unrivaled exposure to the travel industry’s largest network of B2B buyers, including more than 71,000 tour operators, travel agents, airlines, and loyalty & points schemes which can be great for business travel. 

With over 2 million bookable vacation rentals, Vrbo caters to a diverse range of needs and preferences, offering everything from cozy, intimate cabins for romantic getaways to spacious, well-appointed villas suitable for large family reunions or group vacations.

9. Traveloka

Based in Indonesia, Traveloka is one of Asia’s largest online travel agents. Traveloka lists hundreds of thousands of properties across Southeast Asia, Australia, and around the globe. The company also provides lifestyle products and services, such as tickets to attractions, activities, car rentals, and restaurant vouchers.

10. Despegar/Decolar

Despegar/Decolar is a leading online travel company in Latin America, with Despegar functioning as the global brand and Decolar representing the brand in the Brazilian market. Their marketplace operates across 20 markets and offers a broad suite of travel products in the region, including airfare, hotel bookings, travel packages, and other travel products to a large customer base.

Highest revenue-generating OTAs by country

Based on Cloudbeds data, we’ve highlighted the OTAs that are generating the most revenue for our customers in North America, South America, Europe, and Asia.

Hostelworld has moved up on the list across multiple countries, demonstrating that demand for hostels (jumping 5 spots in Thailand and the Philippines), shared accommodations, and experiences is back. In addition, we can see the return of Asian travelers as Agoda and Trip.com rise in North America and make their first appearance on Latin American lists. 

Top 10 OTAs in the U.S

• Booking.com
• Hostelworld 
• Agoda 
• HotelTonight 
• Hotelbeds 

Top 10 OTAs in Canada 

• Booking.com 
• Expedia 
• Dorms.com 
• Mrs & Mrs Smith
• Tripadvisor

Top 10 OTAs in Mexico

• Hostelworld
• Despegar/Decolar 
• PriceTravel
• Mr & Mrs. Smith

Top 10 OTAs in Spain

• Keytel 
• Mr & Mrs Smith

Top 10 OTAs in other countries 

Learn more about the top revenue-generating OTAs around the world in our Big Book of OTAs, including:

• Philippines

Highest niche revenue-generating OTAs

What are niche otas.

Niche OTAs are online travel agencies catering to specific audiences and travel needs. Many niches exist today, including OTAs for skiers, campers or glampers, adventure travelers, luxury travelers, and more.

Niche platforms can be the best online travel agencies as they are built to target more specific guest segments. Once you identify what guest segments make sense for your property, you can look into local partnerships to expand your offerings to provide a more tailored experience that complements your guests’ travel plans. For example, if you have a property close to the beach, you can find local surf instructors to partner with and offer lessons through your booking engine to attract surfers. When the guests check in, you can show them where the best surf is in town to improve the guest experience.

After a guest’s first trip is booked through a niche OTA, the guest will likely forego OTAs for their next trip in favor of booking directly on the hotel website. Niche OTAs are an essential part of any property’s online distribution strategy as they build loyalty and encourage direct bookings, helping hotels make money.

In the niche OTA market, many new channels have emerged over the past few years, especially surf & sport OTAs and luxury OTAs.

Highlighted niche OTAs surf & sports 

The global surfing tourism market is predicted to grow at a compound annual growth rate of 6%, from 9.5 billion USD in 2022 to 17.1 billion USD by 2032. Travelers are increasingly looking for unique experiences, many tailored to specific activities like surfing, and seek out properties that cater to their needs. Today, the top revenue-generating Surf & Sport OTAs include:

Thermal offers a handpicked collection of the best surf trips in the world, with a focus on amazing guides who create one-of-a-kind, authentic experiences.

Good Story has an inventory of surf hotels and internationally recognized surf schools and camps for both novice and experienced surfers. 

Surf Holidays provides unique places to stay with quality local surf instruction to deliver the surf holiday of a lifetime on some of the best breaks in the world. 

Luex Surf & Snow Travel connects travelers with operators/ suppliers of once-in-a-lifetime sports travel experiences and products.

KiteSurfHolidays.com specializes in kitesurfing holidays, including accommodations and kitesurfing schools.

Highlighted niche OTAs luxury

In May 2023, Deloitte reported that the luxury travel industry had rebounded to pre-pandemic levels and is currently thriving, with a global market value of 1.2 trillion USD. Bookings at five-star hotels rose 19% over the first three quarters of 2021, and luxury travelers are more keen than ever to experience “Instagram-worthy” experiences in unique and remote locations. 

The following OTAs cater to travelers looking for luxury accommodations:

Mr & Mrs Smith includes a collection of carefully curated hotels that are first anonymously evaluated and visited by staff. This exclusive OTA works on an invitation-only basis. 

Prestigia is made up of hand-selected quality and unique hotels from all over the world. This OTA offers the best price guarantees, promotions, and exclusive offers. 

icastelli.net luxurious, historical, and unique high-level hotels are the property types found on this OTA. Collections include exclusive boutique hotels, golf hotels, spa hotels, and more.

i-escape provides unforgettable travel experiences, including eco-retreats, safari lodges, and boutique hotels. Also included is an award-winning booking system with a direct dialogue between guests and property and free advice from travel consultants. 

Tablet Hotels the official hotel selection of the MICHELIN Guide. This OTA showcases hotels that provide meaningful experiences to guests, regardless of budget. 

Spotlight – LGBTQIA+ OTAS

The global LGBTQIA+ travel market is valued at over $568.5 billion USD annually . While many countries have become increasingly welcoming to the queer community, discrimination is still prevalent today. A Booking.com study revealed that 58% of LGBTQ+ travelers face discrimination while traveling, and 41% canceled a trip within the past year after seeing their destination wasn’t LGBTQ+ friendly. 

 OTAs like ebab have emerged to offer safe and friendly accommodations to the LGBTQIA+ community.

Top OTAs by property type

Our data shows that while the top global OTAs dominate across almost all property types, some OTAs offer more opportunities for specific property types.

Channels such as Hostelworld have traditionally been popular for searching for hostels, while channels such as Vrbo and Airbnb have catered to vacation rentals. However, we’ve seen that our hotel customers are increasingly adopting Airbnb as part of their channel mix. Airbnb welcomes hotels that have a unique, independent environment and style.

Download our Big Book of OTAs to see the list of the five most popular channel connections by property type, including:

• Most popular channel connections for Hotels & Boutiques
• Most popular channel connections for Hostels
• Most popular channel connections for Vacation Rentals
• Most popular channel connections for Bed & Breakfasts

The Big Book of OTAs

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FACT SHEET: President   Biden Announces New Actions to Secure the   Border

New actions will bar migrants who cross our Southern border unlawfully from receiving asylum Biden taking action as Congressional Republicans put partisan politics ahead of national security, twice voting against toughest reforms in decades

Since his first day in office, President Biden has called on Congress to secure our border and address our broken immigration system. Over the past three years, while Congress has failed to act, the President has acted to secure our border. His Administration has deployed the most agents and officers ever to address the situation at the Southern border, seized record levels of illicit fentanyl at our ports of entry, and brought together world leaders on a framework to deal with changing migration patterns that are impacting the entire Western Hemisphere.  Earlier this year, the President and his team reached a historic bipartisan agreement with Senate Democrats and Republicans to deliver the most consequential reforms of America’s immigration laws in decades. This agreement would have added critical border and immigration personnel, invested in technology to catch illegal fentanyl, delivered sweeping reforms to the asylum system, and provided emergency authority for the President to shut down the border when the system is overwhelmed. But Republicans in Congress chose to put partisan politics ahead of our national security, twice voting against the toughest and fairest set of reforms in decades. President Biden believes we must secure our border. That is why today, he announced executive actions to bar migrants who cross our Southern border unlawfully from receiving asylum. These actions will be in effect when high levels of encounters at the Southern Border exceed our ability to deliver timely consequences, as is the case today. They will make it easier for immigration officers to remove those without a lawful basis to remain and reduce the burden on our Border Patrol agents. But we must be clear: this cannot achieve the same results as Congressional action, and it does not provide the critical personnel and funding needed to further secure our Southern border. Congress still must act. The Biden-Harris Administration’s executive actions will:   Bar Migrants Who Cross the Southern Border Unlawfully From Receiving Asylum

• President Biden issued a proclamation under Immigration and Nationality Act sections 212(f) and 215(a) suspending entry of noncitizens who cross the Southern border into the United States unlawfully. This proclamation is accompanied by an interim final rule from the Departments of Justice and Homeland Security that restricts asylum for those noncitizens.
• These actions will be in effect when the Southern border is overwhelmed, and they will make it easier for immigration officers to quickly remove individuals who do not have a legal basis to remain in the United States.
• These actions are not permanent. They will be discontinued when the number of migrants who cross the border between ports of entry is low enough for America’s system to safely and effectively manage border operations. These actions also include similar humanitarian exceptions to those included in the bipartisan border agreement announced in the Senate, including those for unaccompanied children and victims of trafficking.

Recent Actions to secure our border and address our broken immigration system: Strengthening the Asylum Screening Process

• The Department of Homeland Security published a proposed rule to ensure that migrants who pose a public safety or national security risk are removed as quickly in the process as possible rather than remaining in prolonged, costly detention prior to removal. This proposed rule will enhance security and deliver more timely consequences for those who do not have a legal basis to remain in the United States.

Announced new actions to more quickly resolve immigration cases

• The Department of Justice and Department of Homeland Security launched a Recent Arrivals docket to more quickly resolve a portion of immigration cases for migrants who attempt to cross between ports of entry at the Southern border in violation of our immigration laws.
• Through this process, the Department of Justice will be able to hear these cases more quickly and the Department of Homeland Security will be able to more quickly remove individuals who do not have a legal basis to remain in the United States and grant protection to those with valid claims.
• The bipartisan border agreement would have created and supported an even more efficient framework for issuing final decisions to all asylum seekers. This new process to reform our overwhelmed immigration system can only be created and funded by Congress.

Revoked visas of CEOs and government officials who profit from migrants coming to the U.S. unlawfully

• The Department of State imposed visa restrictions on executives of several Colombian transportation companies who profit from smuggling migrants by sea. This action cracks down on companies that help facilitate unlawful entry into the United States, and sends a clear message that no one should profit from the exploitation of vulnerable migrants.
• The State Department also imposed visa restrictions on over 250 members of the Nicaraguan government, non-governmental actors, and their immediate family members for their roles in supporting the Ortega-Murillo regime, which is selling transit visas to migrants from within and beyond the Western Hemisphere who ultimately make their way to the Southern border.
• Previously, the State Department revoked visas of executives of charter airlines for similar actions.

Expanded Efforts to Dismantle Human Smuggling and Support Immigration Prosecutions

• The Departments of State and Justice launched an “Anti-Smuggling Rewards” initiative designed to dismantle the leadership of human smuggling organizations that bring migrants through Central America and across the Southern U.S. border. The initiative will offer financial rewards for information leading to the identification, location, arrest, or conviction of those most responsible for significant human smuggling activities in the region.
• The Department of Justice will seek new and increased penalties against human smugglers to properly account for the severity of their criminal conduct and the human misery that it causes.
• The Department of Justice is also partnering with the Department of Homeland Security to direct additional prosecutors and support staff to increase immigration-related prosecutions in crucial border U.S. Attorney’s Offices. Efforts include deploying additional DHS Special Assistant United States Attorneys to different U.S. Attorneys’ offices, assigning support staff to critical U.S. Attorneys’ offices, including DOJ Attorneys to serve details in U.S. Attorneys’ Offices in several border districts, and partnering with federal agencies to identify additional resources to target these crimes.

Enhancing Immigration Enforcement

• The Department of Homeland Security has surged agents to the Southern border and is referring a record number of people into expedited removal.
• The Department of Homeland Security is operating more repatriation flights per week than ever before. Over the past year, DHS has removed or returned more than 750,000 people, more than in every fiscal year since 2010.
• Working closely with partners throughout the region, the Biden-Harris Administration is identifying and collaborating on enforcement efforts designed to stop irregular migration before migrants reach our Southern border, expand investment and integration opportunities in the region to support those who may otherwise seek to migrate, and increase lawful pathways for migrants as an alternative to irregular migration.

Seizing Fentanyl at our Border

• Border officials have seized more fentanyl at ports of entry in the last two years than the past five years combined, and the President has added 40 drug detection machines across points of entry to disrupt the fentanyl smuggling into the Homeland. The bipartisan border agreement would fund the installation of 100 additional cutting-edge inspection machines to help detect fentanyl at our Southern border ports of entry.
• In close partnership with the Government of Mexico, the Department of Justice has extradited Nestor Isidro Perez Salaz, known as “El Nini,” from Mexico to the United States to face prosecution for his role in illicit fentanyl trafficking and human rights abuses. This is one of many examples of joint efforts with Mexico to tackle the fentanyl and synthetic drug epidemic that is killing so many people in our countries and globally, and to hold the drug trafficking organizations to account.

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The 10 Best Online Travel Agencies: The Top OTAs to Connect to in 2024

Lexi DeMers

Online travel agencies don’t just make life easier for travelers. The best online travel agencies also offer a variety of benefits to business owners. From accessing niche markets to the billboard effect, listing your hospitality business on popular travel sites has many perks. 

These sites can help you cover low-season lulls or ensure you maximize your bookings year round. In this article, we’ll cover the best online travel agencies for hoteliers and other accommodation providers, as well as the benefits they offer. Discover how online travel agencies can help you capture your share of the $521 billion online travel market . 

The 10 Online Travel Agencies with the Highest Revenue 

Before you take the time and effort to list your business on a new channel, you’ll want to make sure that it will actually help you gain new guests. Below are the 10 best online travel agencies worldwide by annual revenue , as reported by Statista. 

Booking.com

Edreams odigeo, tripadvisor, manage all your channels with one centralized booking system, a closer look at the best online travel agencies.

All online travel agencies are not created equal. In fact, many channels cater best to specific businesses. Though listing your property on the highest earning online travel agencies is a great strategy, it is even better to understand the markets that each OTA serves.

Booking.com is a global powerhouse in the online travel agency sector. Its expansive platform includes a diverse array of property types, ranging from hostels to resorts to apartments. So it is a great OTA option for a variety of business models. Renowned for its user-friendly interface and extensive property listings, Booking.com attracts travelers from around the world. 

Hotels can seamlessly integrate with this booking engine, streamlining their reservations and room management. On average, Booking.com charges businesses a 15% commission on every booking, though this rate can vary from region to region. 

Expedia is a leading online travel agency known for its global reach and comprehensive travel offerings. This one-stop shop caters to travelers searching for accommodations, flights, car rentals, and vacation packages across the globe. 

Business owners benefit from Expedia's tools like the Partner Central platform, which aids in managing bookings, optimizing rates, and enhancing visibility. Expedia's loyalty program, Expedia Rewards, encourages repeat bookings which is why it is one of the best online travel agencies for hoteliers. However, depending on the region your business is in, Expedia charges 10% to 30% commission. 

Airbnb is a unique online travel agency that connects travelers with a wide range of accommodations, from cozy private rooms to entire homes. While it first gained fame for its home-sharing platform, it has expanded to include boutique hotels and traditional accommodations. As such, it ranks toward the top of our list of the best online travel agencies. 

Accommodation providers can tap into Airbnb's extensive network, reaching guests from around the world. While there are a few different options, most hosts on Airbnb are charged a 3% commission. Meanwhile, Airbnb charges a 14% service fee to guests on top of the nightly rate you set. 

Trivago is one of the best online travel agencies, but getting your property on the site isn’t as straightforward as the other options on this list. Trivago is a metasearch engine that scours the Internet to find the best hotel deals for travelers. It collects hotel listings and prices from various online travel agencies, hotel chains, and booking sites. 

Owners can leverage Trivago by ensuring their listings are well-optimized on other OTAs. Since it doesn't handle bookings directly, Trivago doesn’t charge business owners any commission and instead gets its revenue from other sites that advertise there. 

Despegar is one of the best online travel agencies for the Latin American market. It offers a wide range of travel-related services, including hotel bookings, flights, and car rentals. With a strong presence in Spanish and Portuguese-speaking countries, Despegar gives travelers a convenient platform to plan and book their trips.

Business owners looking to tap into the Latin American market can benefit from listing their properties on Despegar. It allows them to access a diverse and growing customer base while also providing travelers with options tailored to their preferences and language. Hoteliers can expect to pay 10% to 15% in commission on bookings from this site. 

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As one of the largest online travel agencies globally, Trip.com offers a variety of services to travelers. Formerly known as Ctrip, it has a strong presence in the Asian market but has expanded its reach to cater to a diverse international audience. Travelers can use Trip.com to book hotels, flights, trains, car rentals, and other travel-related services. 

Accommodation providers aiming to attract travelers from Asia and beyond can benefit from partnering with Trip.com. As one of the best online travel agencies, it provides access to a vast customer base seeking a variety of accommodation options. By listing on Trip.com, you can expect to pay anywhere between 10% to 25% in commission. 

eDreams Odigeo is a leading European online travel agency that serves as an umbrella for several well-known brands, including eDreams, Opodo, GO Voyages, and Travellink. It caters to travelers seeking a wide range of travel products and services. By partnering with eDreams Odigeo, accommodation providers can tap into the European market and beyond. 

Whether you run a boutique hotel or manage a large resort, listing your property on one of the  eDreams Odigeo sites allows you to reach travelers from various European countries. Depending on the exact site you list your business on, you may pay commission or your guests may pay service fees. 

As a prominent online travel agency in India, MakeMyTrip has a strong foothold in the South Asian market. It offers a range of travel services, including flights, hotels, and holiday packages. By listing your property on MakeMyTrip, you can tap into the growing Indian travel market and attract travelers looking for both domestic and international accommodation options. 

MakeMyTrip's user-friendly interface and extensive marketing efforts make it a valuable platform for reaching travelers across India and the Indian diaspora. After some controversy over excessive rates in 2019, MakeMyTrip pledged to cap its commission at 22% . However, your guests will also be charged a booking fee when making reservations on this site. 

If you're targeting spontaneous travelers or those seeking last-minute deals, Lastminute.com is the best online travel agency to consider. As the name suggests, it specializes in providing travelers with a wide array of last-minute options, from flights and hotels to car rentals and activities. 

On Lastminute.com, you can attract travelers looking for instant bookings, making it an excellent choice for filling short-notice vacancies. This is great for offering discounts during off-peak periods or showcasing special promotions. To learn more about the commission rates Lastminute charges, it's best to reach out to the company directly. 

Tripadvisor is renowned for its comprehensive database of traveler reviews. But it's also a powerful online travel agency, offering an extensive platform for accommodations, restaurants, and attractions. 

By delivering exceptional experiences to your guests, you can earn positive reviews that attract more travelers to your property. Tripadvisor offers various tools for property owners to manage their listings, showcase their amenities, and respond to reviews, ensuring your property's reputation remains stellar. Plus, Tripadvisor only charges owners a 3% commission fee. 

What Are the Benefits of Using an Online Travel Agency?

Online travel agencies have revolutionized the way the hospitality industry operates. They offer a wide array of benefits that cater to both travelers and accommodation providers. In this section, we'll explore the key advantages of collaborating with some of the best online travel agencies.

Your business. Your Bookings. Your way.

Higher Booking Volume.   Of course, the main goal of listing your property on an online travel agency is getting more bookings. These sites have large audiences, which can lead to a substantial increase in bookings. 

Market insights. The best online travel agencies provide valuable data and market insights that can help you understand traveler preferences, booking patterns, and trends. In turn, this can inform your pricing, marketing, and property management strategies.

Build an Online Reputation. Many OTAs offer a review system that allows previous guests to share their experiences. Positive reviews and ratings can build trust and credibility, encouraging potential guests to choose your property.

Easier international reach. If you have international guests in mind, the top online travel agencies can help you reach travelers worldwide. They also often support various languages and currencies, making it easier for international guests to book.

Billboard effect. The Billboard Effect describes the phenomenon in which accommodation providers gain more direct bookings on their own websites after listing their property on OTAs. It illustrates that these platforms serve as powerful marketing and distribution channels.

How to Find the Best Online Travel Agencies for Your Business 

While listing your business on all of the best online travel agencies is a smart move, you can go a step further with OTAs. If you want to find the absolute best online travel agencies for your business, you’ll need to identify sites that fit your niche. 

Many OTAs cater to specific audiences, such as Thermal for surf trips and Bookatrekking.com for trekking adventures. There are also great online travel agencies for other niches, including luxury accommodations, yoga retreats, family hotels, and more. Take some time to explore various platforms’ user base and commission rates to determine which OTAs would be best for your business. 

How Can I Manage Multiple OTAs?

While having a presence on multiple OTAs can offer big rewards, having to log into and manage several different platforms is extremely time consuming. Not to mention, you risk double-books and other errors. Thankfully, you can use a channel manager to help streamline your bookings across multiple online travel agencies. 

At Bookinglayer, we offer Channels ; a fully integrated, user-friendly channel manager that allows our clients to maximize their revenue without spending extra time on administration. Channels allows business owners to integrate with up to 35 different platforms while conveniently managing everything from one simple dashboard. 

Want to Learn More About How Bookinglayer Helps Business Owners?

Bookinglayer is an all-in-one software suite designed specifically for adventure travel businesses that have complex booking scenarios. If you want to offer accommodation and activities, Bookinglayer is the most comprehensive platform on the market.

Whether is optimizing your booking flow, automating your payment processing, or streamlining your daily reports, we can help you save time, reduce errors, and increase conversions. You can sign up for a free demo to discover if you are the right fit for our software suite. 

Best Online Travel Agencies FAQ

What is an online travel agency.

An online travel agency is a web-based platform that allows users to research and book a range of travel-related services. Also known as OTAs, these marketplaces display services from various providers. They often include accommodation, flights, rental cars, tours and activities, and more. 

How do online travel agencies work?

Online travel agencies are third-party services that offer users a convenient and easy way to plan and book travel experiences. They aggregate travel services, facilitate bookings, collect payments, and publish reviews. In return, they oftentimes earn a commission from the bookings they sell.  

How do OTAs make money?

OTAs typically make money by charging business owners a commission on the bookings they sell. These commission rates can range from 10% to 30%, depending on the platform you choose and the region you operate in. In addition, some OTAs may also charge customers a service fee to help cover the costs of running the platform. 

What is the downside of using OTAs?

The downside of using an OTA is that you will likely need to pay a commission to the platform. As such, many business owners prefer to collect direct bookings. Nonetheless, the best online travel agencies serve as a great way to advertise your property and can help you increase your revenue despite the commission charges. 

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