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Muskoka Tourism Unveils New Strategic Direction, Appoints Val Hamilton As Executive Director

muskoka tourism marketing agency

New strategy and leadership to make a significant shift for the organization, focused on increasing destination marketing for Muskoka

Muskoka Tourism Marketing Agency shares a new 3-year Strategic Plan and welcomes a new Executive Director, as part of their 2023 plan to position Muskoka as the must-experience destination in the Province of Ontario.

Muskoka Tourism partnered with tourism consulting firm Floor13, to develop a 3-year strategic plan, which included feedback from the Region’s tourism stakeholders. The 2023 Plan will foster collaboration with tourism stakeholders, introduce new media placement, assemble market research and grow exposure for the region. Muskoka Tourism is anticipated to drive four times more awareness marketing for Muskoka compared to 2019. The 2023 Annual Plan was approved by the Muskoka Tourism Board of Directors on December 21, 2022.

The Board of Directors is pleased to announce the appointment of Val Hamilton to the position of Executive Director, which was approved along with their Annual Plan. Val has held the role of Interim Executive Director since July 2022 and was previously the Sr. Marketing & Communications Manager for the Organization. Val has over 10 years of marketing leadership experience for businesses that include Muskoka Brewery, Horseshoe Resort, and Clevelands House Resort. She is currently a committee member of Safe Quiet Lakes and a previous board member of Muskoka Tourism.

“On behalf of the Board of Directors, we are thrilled Val has accepted the role. We received interest from many great candidates but Val’s unwavering passion for Muskoka was unmatched throughout the process. She has already made an enormous impact and we are thrilled for the future of Muskoka Tourism under her leadership,” commented Kelly Haywood, Chair of Muskoka Tourism.

Muskoka Tourism has two new Board Members, Brenda Rhodes and Peter Johnston who were appointed by District Council in December 2022.

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Muskoka Tourism Unveils Progressive 2024 Annual Plan to Elevate Destination Marketing

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Muskoka Tourism Unveils Progressive 2024 Annual Plan to Elevate Destination Marketing

Muskoka Tourism Marketing Agency (MTMA) is set to embark on an unprecedented journey in 2024 with the approval of its Annual Plan, aimed at propelling Muskoka to new heights as the must-experience destination in Ontario.  Marked by a historic 15% annual increase in funding from The District of Muskoka , this plan represents a significant milestone in the organization’s commitment to achieving record-breaking marketing impact.

Under the leadership of Muskoka Tourism’s Board of Directors and Executive Director Val Hamilton, the 2024 Annual Plan outlines strategic initiatives designed to broaden marketing exposure, strengthen brand presence, secure additional funding, and foster unity within the local tourism ecosystem. This visionary roadmap positions Muskoka Tourism as a catalyst for elevating the region’s profile and solidifying its status as a must-experience destination. The 2024 Annual Plan outlines how the organization will deploy  ten times more in-market activity compared to 2019 .

Val Hamilton, Executive Director of Muskoka Tourism, expressed enthusiasm for the unprecedented support from The District of Muskoka: “We are thrilled that The District of Muskoka recognize the vital role tourism plays in our region. This substantial increase in funding will empower us to launch international marketing efforts, amplifying awareness for our world-class destination.”

Key factors contributing to the projected surge in marketing impact include operational enhancements and strategic revitalization of partnerships. Muskoka Tourism has cultivated strong partnerships with entities such as Destination Ontario, Explorers Edge, Huntsville Municipal Accommodation Tax, local Chambers of Commerce, BIA’s, and municipalities. These collaborations are integral to the success of Muskoka Tourism’s growth pillars.

In 2023, Muskoka Tourism achieved remarkable milestones, generating over 45 million marketing impressions through a dynamic multi-faceted plan. Leveraging digital platforms, the organization showcased Muskoka across all seasons. Noteworthy successes were attributed to a diversified media plan, engagement with media/travel writers, organic social media growth, and impactful influencer marketing initiatives.

As Muskoka Tourism prepares to kick off this transformative year, the 2024 Annual Plan emphasizes its commitment to innovation, collaboration, and sustainable growth. With unprecedented support and a strategic vision in place, Muskoka is poised to captivate audiences and emerge as the premier destination in Ontario.

Click here  to access the 2024 Annual Plan.

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Muskoka Tourism Hosts 2023 AGM and Welcomes New Board of Directors

Muskoka Tourism Hosts 2023 AGM and Welcomes New Board of Directors

Muskoka Tourism Marketing Agency (MTMA) held their Annual General Meeting (AGM) on April 26th at South Muskoka Curling & Golf Club.

The event brought together tourism operators, industry partners, and local dignitaries. MTMA also welcomed special guest speaker, Loren Christie from Canada’s 2SLGBTQI+ Chamber of Commerce to bring even greater value to attendees of their AGM.

MTMA Executive Director Val Hamilton shared plans for the future of Muskoka Tourism and provided insight into the results of their 2022 marketing efforts, which included driving over 20 million impressions, 1 million website sessions, and sending over 500,000 referrals to tourism operators in Muskoka. Val Hamilton also highlighted MTMA’s robust winter campaign, stating, “We delivered a powerful campaign aimed at taking Muskoka’s huge summer fanbase and turning them into even bigger fans of our winter experiences.”

She further added that their success is strengthened by revitalized partnerships with Destination Ontario, FedNor, and Explorers’ Edge.

The members of Muskoka Tourism elected Chris Bosworth, CMO from Algonquin Outfitters and Randy Pielsticker, General Manager from Hidden Valley Ski Area to the Board of Directors joining eleven returning Board members.

Outgoing Chair, Kelly Haywood shared excitement for the future of the organization.

“The Board is so pleased with the enormous impact Val and the team at MTMA have made and we are thrilled for the future of Muskoka Tourism,” commented Haywood.

The Board of Directors elected Michael Simonett, Director of Rooms & Revenue from ClubLink as their new Chair for the 2023 – 2024 term.

“This year will be an exciting one for Muskoka Tourism. With four times more marketing power compared to 2019, we will ensure Muskoka is positioned as THE must-experience destination in Ontario,” commented Val Hamilton, Executive Director.

MUSKOKA TOURISM BOARD OF DIRECTORS:

CHAIR: Michael Simonett, ClubLink VICE CHAIR: Adam Frederick, South Muskoka Curling & Golf Club TREASURER: Debbie Eccles, Sunset Cruises Kelly Haywood, Huntsville/LOB Chamber of Commerce Jordan Waines, Muskoka Steamships/Discovery Centre Wendy Turner, Deerhurst/Muskoka Bay Resort Randy Pielsticker, Hidden Valley Ski Area Chris Bosworth, Algonquin Outfitters Janet Denstedt, Muskoka Beachside Cottages Sharon Hales, Christie’s Mill Jon Massey, Resort Support Canada Brenda Rhodes, District of Muskoka Peter Johnston, District of Muskoka

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Muskoka Tourism appoints new executive director

By Doppler Online On January 5, 2023 Business

From the Muskoka Tourism Marketing Agency:

Muskoka Tourism partnered with tourism consulting firm Floor13, to develop a 3-year strategic plan, which included feedback from the Region’s tourism stakeholders. The 2023  Plan will foster collaboration with tourism stakeholders, introduce new media placement,  assemble market research and grow exposure for the region. Muskoka Tourism is  anticipated to drive four times more awareness marketing for Muskoka compared to 2019.  The 2023 Annual Plan was approved by the Muskoka Tourism Board of Directors on  December 21, 2022.  

The Board of Directors is pleased to announce the appointment of Val Hamilton to the position of Executive Director, which was approved along with their Annual Plan. Val has  held the role of Interim Executive Director since July 2022 and was previously the Sr.  Marketing & Communications Manager for the Organization. Val has over 10 years of  marketing leadership experience for businesses that include Muskoka Brewery, Horseshoe  Resort, and Clevelands House Resort. She is currently a committee member of Safe Quiet  Lakes and a previous board member of Muskoka Tourism.  

“On behalf of the Board of Directors, we are thrilled Val has accepted the role. We received interest from many great candidates but Val’s unwavering passion for Muskoka was  unmatched throughout the process. She has already made an enormous impact and we are  thrilled for the future of Muskoka Tourism under her leadership,” commented Kelly Haywood,  Chair of Muskoka Tourism.  

Muskoka Tourism has two new Board Members, Brenda Rhodes and Peter Johnston who  were appointed by District Council in December 2022.  

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Muskoka Tourism Hosts 2023 AGM and Welcomes New Board of Directors

A new strategy, a renewed focus on collaboration, and four times the marketing activity to make a significant impact on Tourism in Muskoka

MUSKOKA April 27, 2023: Muskoka Tourism Marketing Agency (MTMA) held their Annual General Meeting (AGM) on April 26 th at South Muskoka Curling & Golf Club. The event brought together tourism operators, industry partners, and local dignitaries. MTMA also welcomed special guest speaker, Loren Christie from Canada’s 2SLGBTQI+ Chamber of Commerce to bring even greater value to attendees of their AGM.

MTMA Executive Director Val Hamilton shared plans for the future of Muskoka Tourism and provided insight into the results of their 2022 marketing efforts, which included driving over 20 million impressions, 1 million website sessions, and sending over 500,000 referrals to tourism operators in Muskoka. Val Hamilton also highlighted MTMA’s robust winter campaign, stating, “We delivered a  powerful campaign aimed at taking Muskoka’s huge summer fanbase and turning them into even bigger fans of our winter experiences.” She further added that their success is strengthened by revitalized partnerships with Destination Ontario, FedNor, and Explorers’ Edge.

The members of Muskoka Tourism elected Chris Bosworth, CMO from Algonquin Outfitters and Randy Pielsticker, General Manager from Hidden Valley Ski Area to the Board of Directors joining eleven returning Board members. Outgoing Chair, Kelly Haywood shared excitement for the future of the organization. “The Board is so pleased with the enormous impact Val and the team at MTMA have made and we are thrilled for the future of Muskoka Tourism,” commented Haywood.

The Board of Directors elected Michael Simonett, Director of Rooms & Revenue from ClubLink as their new Chair for the 2023 – 2024 term.

“This year will be an exciting one for Muskoka Tourism.  With four times more marketing power compared to 2019, we will ensure Muskoka is positioned as THE must-experience destination in Ontario,” commented Val Hamilton, Executive Director.

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COMMENTS

  1. About Us

    Our agency is overseen by a board of directors that represents a broad base of tourism businesses and interests from within Muskoka. Click here for the full list of board members and MTMA staff. All other inquiries please contact: (705) 689-0660 or 1-800-267-9700, or email [email protected]. Board of Directors & Staff.

  2. Muskoka Tourism

    Muskoka Tourism | 953 followers on LinkedIn. National Geographic: #1 Best Summer Trip in the World | Muskoka Tourism is the Destination Marketing Organization for Muskoka, Ontario, one of the ...

  3. Muskoka Tourism unveils 2024 Annual Plan to elevate destination marketing

    Muskoka Tourism Marketing Agency (MTMA) is set to embark on an unprecedented journey in 2024 with the approval of its Annual Plan, aimed at propelling Muskoka to new heights as the must-experience destination in Ontario.Marked by a historic 15% annual increase in funding from The District of Muskoka

  4. Muskoka Tourism Unveils Progressive 2024 Annual Plan To Elevate

    Muskoka Tourism Marketing Agency (MTMA) is set to embark on an unprecedented journey in 2024 with the approval of its Annual Plan, aimed at propelling Muskoka to new heights as the must-experience destination in Ontario. Marked by a historic 15% annual increase in funding from The District of Muskoka, this plan represents a significant milestone […]

  5. Muskoka Tourism unveils 2024 Annual Plan to elevate destination marketing

    By Media ReleaseOn December 25, 2023 News. Muskoka Tourism Marketing Agency (MTMA) is set to embark on an unprecedented journey in 2024 with the approval of its Annual Plan, aimed at propelling Muskoka to new heights as the must-experience destination in Ontario. Marked by a historic 15% annual increase in funding from The District of Muskoka ...

  6. Muskoka Tourism Unveils New Strategic Direction and Appoints Val

    Muskoka Tourism Marketing Agency shares a new 3-year Strategic Plan and welcomes a new Executive Director, as part of their 2023 plan to position Muskoka as the must-experience destination in the Province of Ontario. Muskoka Tourism partnered with tourism consulting firm Floor13, to develop a 3-year strategic plan, which included feedback from ...

  7. Muskoka Tourism unveils new executive director and ...

    Muskoka Tourism Marketing Agency has shared a new three-year strategic plan and welcomes a new executive director, ... Muskoka Tourism partnered with tourism consulting firm Floor13 to develop a three-year strategic plan, which included feedback from the region's tourism stakeholders. The 2023 plan will foster collaboration with tourism ...

  8. Memberships

    Muskoka Tourism Marketing Agency is a not-for-profit membership association funded by both the District of Muskoka and our local tourism businesses. Muskoka Tourism is overseen by a board of directors that represents a broad base of tourism businesses and interests from within Muskoka. Our role is to drive marketing excitement that inspires ...

  9. Discover Muskoka: Plan Your Trip

    Explore Muskoka Every Season of the Year. Stretching from the vast wilderness of Algonquin Park in the east to the rugged windswept shores of Georgian Bay in the west, Muskoka is one of Canada's most popular vacation destinations. Known for the endless natural beauty that provides the perfect backdrop for adventure or escape. Plan your trip.

  10. Muskoka Tourism Unveils New Strategic Direction, Appoints Val Hamilton

    Muskoka Tourism Marketing Agency shares a new 3-year Strategic Plan and welcomes a new Executive Director, as part of their 2023 plan to position Muskoka as the must-experience destination in the Province of Ontario. Muskoka Tourism partnered with tourism consulting firm Floor13, to develop a 3-year. strategic plan, which included feedback from ...

  11. Muskoka Tourism'S New Director Has Big Job Ahead

    The Muskoka Tourism Marketing Agency's new executive director will have to navigate rough waters as businesses struggle with the pandemic's second wave. "My fellow board members and I have great confidence that Janet is the right person to lead Muskoka Tourism during our recovery and into the future, says board chair Leah Leslie. ...

  12. Discover Muskoka

    Discover Muskoka. 42,927 likes · 430 talking about this. Driving year-round tourism to our region through strategic marketing campaigns and programs....

  13. Muskoka Tourism Unveils Progressive 2024 Annual Plan to Elevate

    Muskoka Tourism Marketing Agency (MTMA) is set to embark on an unprecedented journey in 2024 with the approval of its Annual Plan, aimed at propelling Muskoka to new heights as the must-experience destination in Ontario.Marked by a historic 15% annual increase in funding from The District of Muskoka

  14. Membership Application

    Muskoka Tourism Marketing Agency (MTMA) is the official Destination Marketing Organization for the region. Our role is to create marketing excitement that inspires visitors to choose Muskoka first and often as their destination of choice. We have over 250 tourism members in the region who receive exposure through our integrated marketing campaigns.

  15. Muskoka Tourism Unveils Progressive 2024 Annual Plan to Elevate

    Muskoka Tourism Marketing Agency (MTMA) is set to embark on an unprecedented journey in 2024 with the approval of its Annual Plan, aimed at propelling Muskoka to new heights as the must-experience ...

  16. Muskoka Tourism Hosts 2023 AGM and Welcomes New Board of Directors

    The Board of Directors elected Michael Simonett, Director of Rooms & Revenue from ClubLink as their new Chair for the 2023 - 2024 term. "This year will be an exciting one for Muskoka Tourism. With four times more marketing power compared to 2019, we will ensure Muskoka is positioned as THE must-experience destination in Ontario ...

  17. Muskoka Tourism appoints new executive director

    Val Hamilton via @thevalhamilton. Muskoka Tourism appoints new executive director. By Doppler OnlineOn January 5, 2023 Business. From the Muskoka Tourism Marketing Agency: Muskoka Tourism partnered with tourism consulting firm Floor13, to develop a 3-year strategic plan, which included feedback from the Region's tourism stakeholders. The 2023 ...

  18. Muskoka Tourism Hosts 2023 AGM and Welcomes New Board of Directors

    A new strategy, a renewed focus on collaboration, and four times the marketing activity to make a significant impact on Tourism in Muskoka. MUSKOKA April 27, 2023: Muskoka Tourism Marketing Agency (MTMA) held their Annual General Meeting (AGM) on April 26 th at South Muskoka Curling & Golf Club. The event brought together tourism operators, industry partners, and local dignitaries.

  19. Muskoka Tourism parts ways with executive director

    The brief tenure of The Muskoka Tourism and Marketing Agency's latest Executive Director has come to an end. In a statement on July 12, the Muskoka Tourism Board of Directors said that effective immediately Janet O'Connell is no longer employed by Muskoka Tourism Marketing Agency. O'Connell was hired in September of 2020 following more ...