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Muskoka Tourism Unveils Progressive 2024 Annual Plan To Elevate Destination Marketing 

muskoka tourism marketing agency

Muskoka Tourism Marketing Agency (MTMA) is set to embark on an unprecedented journey in 2024 with the approval of its Annual Plan, aimed at propelling Muskoka to new heights as the must-experience destination in Ontario. Marked by a historic 15% annual increase in funding from The District of Muskoka , this plan represents a significant milestone in the organization’s commitment to achieving record-breaking marketing impact.

Under the leadership of Muskoka Tourism’s Board of Directors and Executive Director Val Hamilton, the 2024 Annual Plan outlines strategic initiatives designed to broaden marketing exposure, strengthen brand presence, secure additional funding, and foster unity within the local tourism ecosystem. This visionary roadmap positions Muskoka Tourism as a catalyst for elevating the region’s profile and solidifying its status as a must-experience destination. The 2024 Annual Plan outlines how the organization will deploy  ten times more in-market activity compared to 2019 .

Val Hamilton, Executive Director of Muskoka Tourism, expressed enthusiasm for the unprecedented support from The District of Muskoka: “We are thrilled that The District of Muskoka recognize the vital role tourism plays in our region. This substantial increase in funding will empower us to launch international marketing efforts, amplifying awareness for our world-class destination.”

Key factors contributing to the projected surge in marketing impact include operational enhancements and strategic revitalization of partnerships. Muskoka Tourism has cultivated strong partnerships with entities such as Destination Ontario, Explorers Edge, Huntsville Municipal Accommodation Tax, local Chambers of Commerce, BIA’s, and municipalities. These collaborations are integral to the success of Muskoka Tourism’s growth pillars.

In 2023, Muskoka Tourism achieved remarkable milestones, generating over 45 million marketing impressions through a dynamic multi-faceted plan. Leveraging digital platforms, the organization showcased Muskoka across all seasons. Noteworthy successes were attributed to a diversified media plan, engagement with media/travel writers, organic social media growth, and impactful influencer marketing initiatives.

As Muskoka Tourism prepares to kick off this transformative year, the 2024 Annual Plan emphasizes its commitment to innovation, collaboration, and sustainable growth. With unprecedented support and a strategic vision in place, Muskoka is poised to captivate audiences and emerge as the premier destination in Ontario.

Click here  to access the 2024 Annual Plan.

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muskoka tourism marketing agency

Muskoka Tourism unveils 2024 Annual Plan to elevate destination marketing 

By Media Release On December 25, 2023 News

Muskoka Tourism Marketing Agency (MTMA) is set to embark on an unprecedented journey in 2024 with the approval of its Annual Plan, aimed at propelling Muskoka to new heights as the must-experience destination in Ontario.  Marked by a historic 15% annual increase in funding from The District of Muskoka , this plan represents a significant milestone in the organization’s commitment to achieving record-breaking marketing impact. 

Under the leadership of Muskoka Tourism’s Board of Directors and Executive Director Val Hamilton, the 2024 Annual Plan outlines strategic initiatives designed to broaden marketing exposure, strengthen brand presence, secure additional funding, and foster unity within the local tourism ecosystem. This visionary roadmap positions Muskoka Tourism as a catalyst for elevating the region’s profile and solidifying its status as a must-experience destination. The 2024 Annual Plan outlines how the organization will deploy  ten times more in-market activity compared to 2019 . 

Val Hamilton, Executive Director of Muskoka Tourism, expressed enthusiasm for the unprecedented support from The District of Muskoka: “We are thrilled that The District of Muskoka recognize the vital role tourism plays in our region. This substantial increase in funding will empower us to launch international marketing efforts, amplifying awareness for our world-class destination.” 

Key factors contributing to the projected surge in marketing impact include operational enhancements and strategic revitalization of partnerships. Muskoka Tourism has cultivated strong partnerships with entities such as Destination Ontario, Explorers Edge, Huntsville Municipal Accommodation Tax, local Chambers of Commerce, BIA’s, and municipalities. These collaborations are integral to the success of Muskoka Tourism’s growth pillars. 

In 2023, Muskoka Tourism achieved remarkable milestones, generating over 45 million marketing impressions through a dynamic multi-faceted plan. Leveraging digital platforms, the organization showcased Muskoka across all seasons. Noteworthy successes were attributed to a diversified media plan, engagement with media/travel writers, organic social media growth, and impactful influencer marketing initiatives. 

As Muskoka Tourism prepares to kick off this transformative year, the 2024 Annual Plan emphasizes its commitment to innovation, collaboration, and sustainable growth. With unprecedented support and a strategic vision in place, Muskoka is poised to captivate audiences and emerge as the premier destination in Ontario.  Click here  to access the 2024 Annual Plan.

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Muskoka Tourism Unveils Progressive 2024 Annual Plan to Elevate Destination Marketing

Muskoka Tourism Unveils Progressive 2024 Annual Plan to Elevate Destination Marketing

Muskoka Tourism Marketing Agency (MTMA) is set to embark on an unprecedented journey in 2024 with the approval of its Annual Plan, aimed at propelling Muskoka to new heights as the must-experience destination in Ontario.  Marked by a historic 15% annual increase in funding from The District of Muskoka , this plan represents a significant milestone in the organization’s commitment to achieving record-breaking marketing impact.

Under the leadership of Muskoka Tourism’s Board of Directors and Executive Director Val Hamilton, the 2024 Annual Plan outlines strategic initiatives designed to broaden marketing exposure, strengthen brand presence, secure additional funding, and foster unity within the local tourism ecosystem. This visionary roadmap positions Muskoka Tourism as a catalyst for elevating the region’s profile and solidifying its status as a must-experience destination. The 2024 Annual Plan outlines how the organization will deploy  ten times more in-market activity compared to 2019 .

Val Hamilton, Executive Director of Muskoka Tourism, expressed enthusiasm for the unprecedented support from The District of Muskoka: “We are thrilled that The District of Muskoka recognize the vital role tourism plays in our region. This substantial increase in funding will empower us to launch international marketing efforts, amplifying awareness for our world-class destination.”

Key factors contributing to the projected surge in marketing impact include operational enhancements and strategic revitalization of partnerships. Muskoka Tourism has cultivated strong partnerships with entities such as Destination Ontario, Explorers Edge, Huntsville Municipal Accommodation Tax, local Chambers of Commerce, BIA’s, and municipalities. These collaborations are integral to the success of Muskoka Tourism’s growth pillars.

In 2023, Muskoka Tourism achieved remarkable milestones, generating over 45 million marketing impressions through a dynamic multi-faceted plan. Leveraging digital platforms, the organization showcased Muskoka across all seasons. Noteworthy successes were attributed to a diversified media plan, engagement with media/travel writers, organic social media growth, and impactful influencer marketing initiatives.

As Muskoka Tourism prepares to kick off this transformative year, the 2024 Annual Plan emphasizes its commitment to innovation, collaboration, and sustainable growth. With unprecedented support and a strategic vision in place, Muskoka is poised to captivate audiences and emerge as the premier destination in Ontario.

Click here  to access the 2024 Annual Plan.

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Muskoka Tourism Unveils Progressive 2024 Annual Plan to Elevate Destination Marketing

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Muskoka Tourism Unveils Progressive 2024 Annual Plan to Elevate Destination Marketing

Muskoka Tourism Marketing Agency (MTMA) is set to embark on an unprecedented journey in 2024 with the approval of its Annual Plan, aimed at propelling Muskoka to new heights as the must-experience destination in Ontario.  Marked by a historic 15% annual increase in funding from The District of Muskoka , this plan represents a significant milestone in the organization’s commitment to achieving record-breaking marketing impact.

Under the leadership of Muskoka Tourism’s Board of Directors and Executive Director Val Hamilton, the 2024 Annual Plan outlines strategic initiatives designed to broaden marketing exposure, strengthen brand presence, secure additional funding, and foster unity within the local tourism ecosystem. This visionary roadmap positions Muskoka Tourism as a catalyst for elevating the region’s profile and solidifying its status as a must-experience destination. The 2024 Annual Plan outlines how the organization will deploy  ten times more in-market activity compared to 2019 .

Val Hamilton, Executive Director of Muskoka Tourism, expressed enthusiasm for the unprecedented support from The District of Muskoka: “We are thrilled that The District of Muskoka recognize the vital role tourism plays in our region. This substantial increase in funding will empower us to launch international marketing efforts, amplifying awareness for our world-class destination.”

Key factors contributing to the projected surge in marketing impact include operational enhancements and strategic revitalization of partnerships. Muskoka Tourism has cultivated strong partnerships with entities such as Destination Ontario, Explorers Edge, Huntsville Municipal Accommodation Tax, local Chambers of Commerce, BIA’s, and municipalities. These collaborations are integral to the success of Muskoka Tourism’s growth pillars.

In 2023, Muskoka Tourism achieved remarkable milestones, generating over 45 million marketing impressions through a dynamic multi-faceted plan. Leveraging digital platforms, the organization showcased Muskoka across all seasons. Noteworthy successes were attributed to a diversified media plan, engagement with media/travel writers, organic social media growth, and impactful influencer marketing initiatives.

As Muskoka Tourism prepares to kick off this transformative year, the 2024 Annual Plan emphasizes its commitment to innovation, collaboration, and sustainable growth. With unprecedented support and a strategic vision in place, Muskoka is poised to captivate audiences and emerge as the premier destination in Ontario.

Click here  to access the 2024 Annual Plan.

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BECOME A MEMBER OF MUSKOKA TOURISM!

Muskoka Tourism Marketing Agency (MTMA) is the official Destination Marketing Organization for the region. Our role is to create marketing excitement that inspires visitors to choose Muskoka first and often as their destination of choice. We have over 250 tourism members in the region who receive exposure through our integrated marketing campaigns. Our marketing efforts drive over 1.1 million potential travellers to DiscoverMuskoka.ca per year and those leads drive directly to you, our partner websites or social media channels. Fill out the form below to become a member!

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  1. Muskoka Tourism Unveils Progressive 2024 Annual Plan to Elevate

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  2. Muskoka Tourism Introduces New Executive Director

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  3. Logo Design For Muskoka Tourism

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  4. Muskoka Tourism unveils 2024 Annual Plan to elevate destination

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  5. Muskoka Tourism Web Design & Development by Pixelcarve

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  6. Muskoka Tourism Hosts 2023 AGM and Welcomes New Board of Directors

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COMMENTS

  1. About Us

    Our agency is overseen by a board of directors that represents a broad base of tourism businesses and interests from within Muskoka. Click here for the full list of board members and MTMA staff. All other inquiries please contact: (705) 689-0660 or 1-800-267-9700, or email [email protected]. Board of Directors & Staff.

  2. Muskoka Tourism unveils 2024 Annual Plan to elevate destination marketing

    By Media ReleaseOn December 25, 2023 News. Muskoka Tourism Marketing Agency (MTMA) is set to embark on an unprecedented journey in 2024 with the approval of its Annual Plan, aimed at propelling Muskoka to new heights as the must-experience destination in Ontario. Marked by a historic 15% annual increase in funding from The District of Muskoka ...

  3. Discover Muskoka: Plan Your Trip

    Stretching from the vast wilderness of Algonquin Park in the east to the rugged windswept shores of Georgian Bay in the west, Muskoka is one of Canada's most popular vacation destinations. Known for the endless natural beauty that provides the perfect backdrop for adventure or escape. Plan your Trip.

  4. Muskoka Tourism Unveils Progressive 2024 Annual Plan To Elevate

    Muskoka Tourism Marketing Agency (MTMA) is set to embark on an unprecedented journey in 2024 with the approval of its Annual Plan, aimed at propelling Muskoka to new heights as the must-experience destination in Ontario. Marked by a historic 15% annual increase in funding from The District of Muskoka, this plan represents a significant milestone […]

  5. Muskoka Tourism unveils new executive director and ...

    Muskoka Tourism Marketing Agency has shared a new three-year strategic plan and welcomes a new executive director, ... Muskoka Tourism partnered with tourism consulting firm Floor13 to develop a three-year strategic plan, which included feedback from the region's tourism stakeholders. The 2023 plan will foster collaboration with tourism ...

  6. Muskoka Tourism Unveils New Strategic Direction and Appoints Val

    Muskoka Tourism Marketing Agency shares a new 3-year Strategic Plan and welcomes a new Executive Director, as part of their 2023 plan to position Muskoka as the must-experience destination in the Province of Ontario. Muskoka Tourism partnered with tourism consulting firm Floor13, to develop a 3-year strategic plan, which included feedback from ...

  7. Muskoka Tourism'S New Director Has Big Job Ahead

    The Muskoka Tourism Marketing Agency's new executive director will have to navigate rough waters as businesses struggle with the pandemic's second wave. "My fellow board members and I have great confidence that Janet is the right person to lead Muskoka Tourism during our recovery and into the future, says board chair Leah Leslie. ...

  8. Memberships

    Muskoka Tourism Marketing Agency is a not-for-profit membership association funded by both the District of Muskoka and our local tourism businesses. Muskoka Tourism is overseen by a board of directors that represents a broad base of tourism businesses and interests from within Muskoka. Our role is to drive marketing excitement that inspires ...

  9. Contact

    The Board of Directors and Staff at Muskoka Tourism Marketing Agency. Learn more about the team today. Located in Muskoka. Skip to content. Discover Muskoka: Plan Your Trip. Resources. Services. Co-working Spaces; ... Muskoka Tourism. About Us. 1011 Airport Rd, Gravenhurst, ON P1P 1R1 Twitter Facebook Youtube Instagram. Phone: 1-800-267-9700

  10. Muskoka Tourism unveils 2024 Annual Plan to elevate destination marketing

    Muskoka Tourism Marketing Agency (MTMA) is set to embark on an unprecedented journey in 2024 with the approval of its Annual Plan, aimed at propelling Muskoka to new heights as the must-experience destination in Ontario.Marked by a historic 15% annual increase in funding from The District of Muskoka

  11. Destination Marketing Fee may be best way to fund Muskoka tourism agency

    Destination marketing fee programs have been around for more than 12 years. The Ontario Ministry of Tourism gave tourist destinations permission to generate extra revenue by placing an extra charge on hotel and restaurant bills, with fees ranging from as little as three per cent to as much as 10 per cent, depending on the market.

  12. Muskoka Tourism parts ways with executive director

    By Doppler Online On July 14, 2022 News. The brief tenure of The Muskoka Tourism and Marketing Agency's latest Executive Director has come to an end. In a statement on July 12, the Muskoka Tourism Board of Directors said that effective immediately Janet O'Connell is no longer employed by Muskoka Tourism Marketing Agency. O'Connell was ...

  13. Muskoka Tourism Unveils Progressive 2024 Annual Plan to Elevate

    Muskoka Tourism Marketing Agency (MTMA) is set to embark on an unprecedented journey in 2024 with the approval of its Annual Plan, aimed at propelling Muskoka to new heights as the must-experience destination in Ontario.Marked by a historic 15% annual increase in funding from The District of Muskoka

  14. Muskoka Tourism hosts 2023 annual general meeting, welcomes new board

    Muskoka Tourism Marketing Agency (MTMA) held its annual general meeting on April 26 at South Muskoka Curling & Golf Club. The event brought together tourism operators, industry partners and local Muskoka Tourism hosts 2023 annual general meeting, welcomes new board of directors

  15. Discover Muskoka

    Discover Muskoka. 42,927 likes · 430 talking about this. Driving year-round tourism to our region through strategic marketing campaigns and programs....

  16. Annual Presentation for CAPS Committee Muskoka Tourism Marketing Agency

    MUSKOKA TOURISM MARKETING AGENCY As the only Destination Management Organization (DMO) in the District of Muskoka our primary function is to attract visitors for the purpose of enhancing the local economy through purchase of room nights, food and beverage, retail items, transportation or visitor services.

  17. Muskoka Tourism Unveils Progressive 2024 Annual Plan to Elevate

    Muskoka Tourism Marketing Agency (MTMA) is set to embark on an unprecedented journey in 2024 with the approval of its Annual Plan, aimed at propelling Muskoka to new heights as the must-experience ...

  18. Muskoka Tourism Marketing Agency (MTMA)Muskoka Tourism ...

    `Tourism marketing and management undertaken at various geo-political levels `Provincial Region - Explorer's Edge (RTO 12) • Independent nonIndependent, non-profit destination management andprofit destination management and marketing organization (2010) • Muskoka, Parry Sound, Algonquin Park and Almaguin Highlands • Broader mandate than marketing ...

  19. Muskoka Tourism Hosts 2023 AGM and Welcomes New Board of Directors

    A new strategy, a renewed focus on collaboration, and four times the marketing activity to make a significant impact on Tourism in Muskoka. MUSKOKA April 27, 2023: Muskoka Tourism Marketing Agency (MTMA) held their Annual General Meeting (AGM) on April 26 th at South Muskoka Curling & Golf Club. The event brought together tourism operators, industry partners, and local dignitaries.

  20. Tourism Information

    For information on Muskoka please contact our Travel Counselors at 1-800-267-9700 or email at Muskoka Tourism. Muskoka Tourism Marketing Agency is a not-for-profit membership association funded by both the District of Muskoka and the private sector and was established in 1935 as the Muskoka Tourist Association (MTA) by a consortium of operators ...

  21. Membership Application

    Muskoka Tourism Marketing Agency (MTMA) is the official Destination Marketing Organization for the region. Our role is to create marketing excitement that inspires visitors to choose Muskoka first and often as their destination of choice. We have over 250 tourism members in the region who receive exposure through our integrated marketing campaigns.

  22. Muskoka Tourism visitor centre to close this October

    The Muskoka Tourism Marketing Agency first announced its plans to close its visitor centre during the district's June 23 community and planning services committee meeting. The agency has operated the centre, located at 1342 Highway 11 North , since 1996.