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Rajah Travels rises from pandemic to mark 50 years in tourism

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By Alithea De Jesus

Who would have thought that fifty years ago, the couple, Jose and Alejandra Clemente’s business idea would become a household name in the tourism country of the Philippines? The Clemente couple decided to start their very own travel agency and named it “Rajah,” a word used to address the highest rank in the Philippine society during the pre-colonial period. Perhaps, to the younger generation, the word Rajah is not a familiar word to them. But the couple deliberately chose the name Rajah, and embrace it to be a part of their culture and values by ensuring the quality of service they commit to provide its customers, that is, with royalty and grandness!

Back in 1972, the Philippines was a “goldmine” of tourist attractions that only a few have known of. Rajah assumed its role as the government pushed for several projects to enhance the potential of the country’s tourism industry. It was at the forefront in making the Philippines known to other countries as a tourist destination as it first capitalized in inbound tourism. Its hearty and sincere efforts of preserving and promoting the Philippine culture along with the liberalization of entry of tourists into the country, eventually paved way for the business to have its big break. Rajah warmly welcomed tourists from nearby countries, mostly from Japan and Hongkong, and of course, catered to our “Balikbayans” coming from the United States.   Needless to say, Rajah became the face of the Philippine tourism and hospitality industry, serving every guest with natural cheerfulness, warmth, sincerity and care that leave an indelible mark in the memories of those people they served.

Rajah Travel Corporation (RTC) was incorporated separately in 1992 as a BSP/IATA travel agency originally to concentrate on outbound ticketing and reservations, wholesaling of tour packages, and consolidating for airlines. From then on, Rajah Travel has served as the catalyst for Filipinos to dream of seeing the world, offering world-class destinations and premium vacations, both to the leisure and corporate market. It partnered with The Travel Corporation (TTC) and has already established world-renowned travel brands like Insight Vacations and Contiki, two of the biggest motorcoach operators in Europe, as well as Uniworld Boutique River Cruises. Through the years, Rajah Travel marketed these brands all over the Philippines as a General Sales Agent. Furthermore, since 1995, Rajah Travel operates Carlson Wagonlit Philippines, a part of the CWT global network, managing business travel, meetings and events, serving organizations of all sizes.  

Rajah Travel continued achieving its success under the leadership of the youngest child of the Clementes, Aileen C. Clemente. Over the years it has transformed into a full-service travel company that also engages business in various travel-related activities: Leisure travel; Corporate Travel Management;  Meetings, Incentives, Conventions, Exhibitions (MICE) Travel, Event Management; Documentation Services; Travel Shop; Tourism Property Management; Travel  Academy, and Tourism Knowledge Center.  

Stewardship 

At the heart of Rajah, is the core value of stewardship. Not only displayed within the company but also in its advocacies around its different tourism projects. 

Since 2015, the Rajah Travel Corporation has been working with the Palawan Liberation Task Force to highlight the historical value of the Palawan Province and the key role it played in World War II. RTC worked with communities to uncover or rediscover lost pieces of history. After thorough research, they were able to install historical markers around the province and they have as well honored veterans and their families during its yearly ceremony. This paved the way for Rajah Travel to create tour packages for both inbound and domestic tourism that are curated to highlight these historical and cultural attractions in various provinces in the country. 

RTC also marked its presence in the global arena as the only member of the World Travel and Tourism Council (WTTC) in the Philippines, actively partaking in raising awareness globally on the issues concerning the travel and tourism industry. In pursuit of the same advocacy in its own country, RTC strengthened its ties with the national and local government, as well as with the private sector including the academe, to establish the Tourism Knowledge Center which envisions to provide a wealth of data, analysis, trends and thematic investigations and study on the various sectors and issues of the tourism industry. It also ventured into providing management services for various tourism sites to assist them in the improvement of their data collection and management system. This is alongside Rajah’s commitment to promoting these sites as well to its global audience. 

Refiner’s Fire  

Rajah Travel Corporation operations like most in the tourism industry was not spared from the adverse effect of COVID in 2020.  There is no denying that many businesses have closed down because of the pandemic while others are still struggling how to keep their business afloat and hopefully recover sooner. Needless to say, many amongst us have already thrown in the towel, seemingly stuck in the fatalistic outlook and got caught with the paralysis-analysis of how to deal with the ‘uncharted territory’ of the coronavirus pandemic. Great leaders accept the challenge and that is to take on an action plan that anticipates the worst and prepares us for it.

Truly, there’s no perfect way to handle this extraordinary situation which, by all indications, is beyond our control. But one thing that the Rajah Travel Corporation showed under the tutelage of Aileen is by refusing to embrace a defeatist attitude. Her leadership provided a strong mindset that treads against the worst-case scenario and that is what Filipino resiliency is all about.

Rajah Travel believes that the pandemic is like a refiner’s fire, for both the industry and Rajah Travel. It’s just another step of the whole process of purifying gold, allowing it to achieve its purest form under the heat of a fire. For Rajah, the past 2 years have presented an opportunity to innovate and improve further. It gave birth to the Travel Academy, a program that is first of its kind in the industry, offering online internship opportunities for tourism and hospitality management students at the comfort of their homes. RTC set up this Remote  Practicum Program to support educators and academe professionals in preparing the future leaders of the tourism industry by letting the aspirants experience the different parts and processes involved in running a travel business.  

The Golden Year Celebration  

The journey that has brought Rajah into its 50 th year is both humbling and something to be proud of. Nevertheless, despite the continued threat of COVID 19, this occasion proved to be worth celebrating because of the collective efforts of Rajah’s local partners, as well as the support of their loyal clients that carried them through all the adversities encountered throughout the years.  

Rajah Travel Corporation will continue to celebrate this feat and gear up to announce its lineup of activities In the celebratory kick-off, big discounts that will welcome the coming of the year of the tiger. Games and raffles are something to watch out for on their social media platforms throughout the year. The game mechanics and the prizes will surely bring out the fun side and competitive side of everyone, even while at home. 

Moreover, Rajah Travel, having been able to adapt already to the new normal and technology of conducting online events, will likewise resume its product launches and its very own annual selling event, the Destination Finder (DF). DF will be ran running for the 3 rd time, on the 3 rd quarter of the year 2022, to help guests plan their trips for the following year, 2023.  

In all of these, is a clear affirmation and commitment that Rajah will continue thriving and will continue to be with you on your journey as you have been with them through the years.  To know more about Rajah and to get assistance for your dream travel with your family or loved loved ones, please contact visit Rajah Travel website at www.rajahtravel.com , email [email protected] . You may also follow Rajah Travel Facebook Page Facebook.com/rajahtravel and Instagram @rajahtravel_com

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Rajah Tours Philippines

Celebrating 49 years of quality service and unparalleled experience in customer satisfaction, Rajah Tours continues to be an acknowledge leader in the Philippine travel and tourism industry. Established in 1972 as an Inbound Tour Operator, the company has become a multi-million-dollar enterprise.

At the forefront of innovation, Rajah Tours is constantly adapting to the latest technological advancements in the industry in terms of communications and operations to guarantee quick and efficient service.

Rajah Tours offer leisure to adventure, historical to heritage and culture and eco-tourism programs and tailored itineraries whether for group or individual travelers. With its strong buying power, you’re assured of competitive pricing and value for money.

Throughout the years, Rajah Tours has garnered industry awards but none more important than its three Kalakbay trophies, the Presidential Tourism Award for Inbound Tour Operator of the Year, won in three consecutive years as well as being the first Kalakbay Hall of Fame Awardee.

In line with its vision to make its presence in the global market and be updated on the current industry trends, it has an international office in San Francisco, USA.

As proof of its versatility and international presence, Rajah Tours is a preferred service provider to various travel companies from North and South America, Europe, Japan, the Asia Pacific Region, Australia and the Middle East.

With a continued commitment to excellence and a vision towards absolute client satisfaction, Rajah Tours maintains its leading position in Philippine Tourism. `

A Brief History

Rajah group of companies.

The Rajah Group of Companies is the largest and most successful tourism-oriented organization in the country today. Its unique set-up housing four different but related corporations - allows for greater specialization in inbound tour operations, outbound travel and transportation.

Tourism, by nature, is multi-faceted and encompasses a wide spectrum of activities and subjects. With the Rajah Group of Companies, you can avail of our one-stop shop travel service and still enjoy our expertise in each of you concerns.

Lastly, we also would like to note that given the magnitude of our business and our close ties with airlines and hotels, we have a huge bargaining power with our suppliers that we also extend to our clients.

Briefly now, we would like to provide an overview of each of the members of the Rajah Group of Companies.

This is where the business all began. The company’s meteoric ascendancy to leadership in the country’s tourism industry started in 1973 when it initiated charter operations from Hong Kong. Proving successful, Rajah Tours ventured to open charter operations from Japan capturing the charted movements of the second largest Japanese travel company, the Kinki Nippon Tourist Corporation (KINTETSU) and other medium-sized travel agencies in Japan. Since then, it has proven to be one of the best, if not the best inbound tour operator in the Philippines.

Rajah Travel Corporation

To strengthen its outbound travel and airline ticketing, this company was incorporated as a separate company, which concentrates on wholesaling of outbound, package tours, ticketing and consolidating for airlines. It has a total staff of 75 and a branch office in Makati where majority of the corporate and commercial accounts are concentrated. It is a BSP-IATA approved travel agency.

Rajah Tours International

Our office in San Francisco, USA.

Trans Inter Corporation

This is Rajah’s tourist transport company.

Welcome to Rajah Travel Corporation

Travel agency, about rajah travel corporation.

Rajah Travel Corporation along with the rest of the Rajah Group of Companies recently celebrated its 37th anniversary. Established in 1972, It has always been a BSP/IATA-approved travel agency that concentrates on international and domestic ticketing and reservations, wholesaling of tour packages and consolidating for airlines. We would like to highlight our international affiliation with Carlson Wagonlit Travel (CWT). Rajah Travel has been part of the CWT Network since 1995, through which we have optimized our ticketing capability, as well as benefited from the acquisition of several Global and Regional Clients. Complementing our service to corporate clients, we pride ourselves in offering unique and affordable tour packages within the Asia Pacific Region, Europe, North and South America.

Backpacking

Eco-friendly, family holidays, yoga & meditation.

UN Tourism | Bringing the world closer

<table border="0" cellpadding="0"><tbody><tr><td><p><a href="/content/commitment-signatory-rajah-travel-corporation" target="_self"><strong>Rajah Travel Corporation</strong></a><br>Date signed: 18 May 2014<br>Event: 26th Joint Meeting of the UNWTO Commission for East Asia and the Pacific and the UNWTO Commission for South Asia (Legazpi City, Philippines)<br>Signed by: Ms Aileen C. Clemente<br>Photo of the signing ceremony: Please <a href="/content/commitment-signatory-rajah-travel-corporation" target="_self">click here</a><br>Website: <a href=" http://www.rajahtravel.com&quot ; target="_blank"><strong>Rajah Travel Corporation </strong></a></p></td></tr></tbody><p>&nbsp;</p></table>

Rajah Travel Corporation

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A ride across passages of history - Moscow Metro rolls on

rajah travel corporation history

Click on the map to enlarge it

Lying at a depth of 5 (Pechatniki station) to 80 metres (Park Pobedy station), the history of the last eight decades unfold before your eyes, carved out of marble and granite and built in iron and glass – revealing the tastes, ideas, dreams, hopes and disappointments of the previous generations and contemporaries. The Moscow Metro dates back to 1931, when its construction first began, although engineers Pyotr Balinsky and Evgeny Knorre submitted their first designs to the Moscow City Duma as far back as 1902. “His speeches carried a strong temptation: like a true demon, he would promise to cast Moscow down to the bottom of the sea and raise it above the clouds”, a journalist for the Russkoye Slovo newspaper commented on Balinsky’s idea. Yet the Duma, made up of rich people, did not bite the bait: after all, they all lived in the centre of the city and never rode overcrowded trams.

After five failed proposals before the Duma, the Moscow Metro finally threw open its doors on May 15, 1935, 18 years after the revolution, and carried the first passengers on its moving staircases, escalators, and the padded seats of its new wagons (unlike the wooden seats in trams). The first metro line – from Sokolniki to Dvorets Sovetov (now known as Kropotkinskaya) -- was 11 km long and had 13 stations. Now, the Moscow Metro has a track of over 300 km with 12 lines and 182 stations. The city’s development outline for 2020 envisages that, by then, another 120 km will have been added to the existing routes.

For the first 20 years of its history, the Moscow Metro was named after Lazar Kaganovich, the “iron commissar” and Stalin’s right hand man, who was in-charge of construction of the first stage of the metro (incidentally, he personally blew up the Cathedral of Christ the Saviour in December 1931 as a part of the Proletarian Capital project). In 1955, however, the Metro was renamed after Vladimir Lenin. Although Russia has long since changed its political track, you can still find the images of the former leader at over 10 stations, including, for instance, busts of Lenin at Belorusskaya and Komsomolskaya stations, impressive mosaics at Baumanskaya and Kievskaya stations, a tile panel in the passage between the Borovitskaya and Biblioteka Imeni Lenina stations. By a bitter irony of fate, Lenin’s full-face and side-face images decorate the Tsaritsyno (translated as the Tsarina’s Estate) station (dubbed Lenino up until 1990) – images of the very person who ordered the shooting of the royal family. You will not, however, find any images of Stalin in Moscow’s underground. A symbol of Russia's victory, he was omnipresent in the late 1940s. After his death in 1953 and the denunciation of Stalin’s personality cult, his images were gradually withdrawn from the Moscow Metro.

“Architecture developed along the same lines, both above and below the surface. Anything that emerged above ground had a reflection underground. It is equally true that vice versa never occurred: good architecture underground but bad architecture above the ground,” says Nikolay Shumakov, chief architect of the Moscow Metro. The first metro stations, up until the mid-1950s, were conceived and built as luxurious “palaces for the people”, great architecture for a great state. Art historians insist that the richly-decorated underground was a deliberate ideological move to eulogise the young Soviet country. Stations built between 1937 and 1955 are characteristic of the first architectural period. Everything completed at this time is worthy of special attention. For instance, look at the ceiling at Mayakovskaya and Novokuznetskaya stations to see mosaic panels based on designs by artist Alexander Deineka – 24-Hour Soviet Sky and Heroic Labour of the Soviet People on the Home Front. The mosaics were assembled by famous mosaic artist Vladimir Frolov, author of the mosaic icons in St. Petersburg’s Church of the Saviour on Blood. The Ploshchad Revolutsii station was decorated with 76 bronze sculptures of workers, soldiers, farmers, students and other Soviet people. You can even find a frontier guard with a dog and rub its nose for good luck. You may also note that all the figures (except pioneers) are either sitting or bent, which engendered the sad joke – “Any Soviet man is either in jail or on his knees.”

 Elements of decoration in Moscow's metro.   Photos by Alexandr Ganyushin

1955 heralded the end of the good times for Russian architecture – both underground and above ground – after the Communist Party issued a decree "On elimination of extravagance in design and construction.” Dull stations, without any stucco work, mosaics, original columns or other “unjustified” elements, were built under the slogan “Kilometres at the expense of architecture”. Things were the same above the ground, where entire cities were built of commonplace five-storey apartment blocks, all looking the same, nicknamed ‘Khrushchevkas’ after the then leader, Nikita Khrushchev. To get a sense of this period’s architecture, see the few stations built in the 1960s-1980s like Tverskaya, Kitay-Gorod and Kolomenskaya. In 2002, with the reconstruction of the Vorobyovy Gory station, the development of the Moscow Metro entered a third stage, which could be defined as ‘renaissance’. The platform of the station offers a splendid view of the Moskva River, the Luzhniki Olympic Complex and the Academy of Sciences building. Architectural canons of the 1930s-1940s were once again in use in the design of underground stations. By the same token, artists once again become involved in decorating the stations. As such, the Sretensky Bulvar station boasts silhouettes of Pushkin, Gogol, and Timiryazev and Moscow sights; the Dostoevskaya station is decorated with black-and-white panels featuring the main characters from Dostoyevsky’s novels The Idiot, Demons, Crime and Punishment, The Brothers Karamazov, and the Maryina Roshcha station flaunts its pastoral mosaic landscapes. In 2004, Russia's first monorail transport system was launched into service – an elevated track (running 6 to 12 metres above the ground) in the northern part of Moscow, linking the All-Russian Exhibition Centre and the Timiryazevskaya metro station. The evolution of the Moscow Metro goes on. It’s still a work in progress, with ambitious plans to move the Moscow Metro even closer to passengers over the next ten years, not just by adding an extra 120 km to its total track. “We want to strip the stations of everything we can,” says Nikolai Shumakov. “We are trying to show the passengers their very framework, what the metro is made of. Cast iron and concrete are beautiful.”

Joy ride: Read Gogol, Dante or savour art

rajah travel corporation history

The Aquarelle Train.   Source: Reuters/Vostock-Photo

With any luck, you can ride in a retro train, a moving art gallery or a library. The trains are actually a part of the general traffic (i.e., they do not run to any special schedule) and are used on certain lines. The Reading Moscow Train , an ordinary train on the face of it, features extracts from literary works for adults and children. Each wagon has its own selection, from children’s fairy tales to Gogol. Circle Line. The Poetry in Metro Train carries an exposition, updated this year, dedicated to Italian poets Dante Alighieri, Francesco Petrarch, Giacomo Leopardi, etc. All the poems are featured in two languages, Russian and Italian. Filevskaya Line. The Sokolniki Retro Train looks exactly like the first Moscow Metro train, both inside and out. Painted brown, it has padded seats, typical wall decorations and retro lamps. Sokolnicheskaya Line. The Aquarelle Train looks like a cabinet painted with flowers and fruit on the outside. Inside, it is an art gallery featuring art reproductions from the Vyatka Apollinary and Viktor Vasnetsov Art Museum. Arbatsko-Pokrovskaya Line.

Revolution Square station (built in 1938) is close to the Red Square area. There are 72 sculptures in the station, depicting the people of the Soviet Union, including soldiers, farmers, athletes, writers, industrial workers and school children.

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Two carriers are on board for international flights from Canberra Airport, but keeping them and seeing more could prove a challenge

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An Emergency Warning is in place for Waterhouse Conservation Area, Tomahawk, in northern Tasmania. Anyone in the area is urged to leave immediately. Keep up to date with ABC Emergency

A plane in the sky saying Batik on the side.

Direct international flights for Canberrans are now back on the table, with not one but two carriers committed to servicing the capital region.

Last week, Indonesia-based Batik Air announced it would operate three flights a week from July , connecting Canberra directly with Denpasar, Bali.

That follows Fiji Airways which has been flying direct from Canberra to Nadi multiple times a week since last July .

Airport executives, alongside the ACT government, say the routes are viable because of the multiple onward connections Canberrans can make from each port.

But an aviation expert has warned predicting demand for flights from smaller markets like Canberra, and keeping prices competitive over time, could prove a challenge.

Canberra Airport has struggled to keep international carriers in the past

Three men in suits stand in a large room with glass walls talking amiably.

Recent history shows the city's airport has struggled to maintain international services, with the pandemic serving as the final nail in the coffin for Singapore Airlines and Qatar Airways .

Singapore Airlines, in particular, struggled with lacklustre passenger numbers and was forced to cancel its Canberra-Wellington connection in 2018 , only two years after it first touched down.

Despite multiple promises from Qatar Airways to resume flights in the years following the pandemic, the airline has repeatedly pushed these back and it's unclear if that will happen. 

A return for Singapore Airlines is also without a timeline, although the ACT government has been lobbying for it to return and says more talks will take place in the coming weeks.

So, what's different this time?

ACT Chief Minister Andrew Barr, who has long been involved in lobbying for international airlines to fly to Canberra, acknowledged there had been problems with demand in the past.

Mr Barr said the smaller carriers like Batik Air and Fiji Airways, which operated smaller planes than companies like Qatar Airways and Singapore Airlines, were more "realistic" for the airport at the moment.

Batik Air will operate a 737-800, which is a 162-seat plane — much smaller than the plane Singapore Airlines was flying to Wellington, which had 270 seats.

"That's a lot of seats to fill," the chief minister said.

"What makes this different is the size of the aircraft, the number of flights, the popularity of the destination and the network that Batik Air brings."

Expert says smaller carriers and smaller airports face an uphill battle

A departures board in an airport.

Head of aviation at Central Queensland University Professor Doug Drury said there was a challenging road ahead for Fiji Airways and Batik Air.

He said predicting demand from a small market like the Canberra region would be difficult and would only remain viable for as long as those aircraft could be filled.

"You need that density to perform and to pay for that flight because it's so very expensive to operate modern aircraft these days," Professor Drury said.

Likewise, he said the bigger carriers leaving larger cities would still be able to compete with both Batik and Fiji Airways by having lower fares.

But he said this could be counteracted by the "convenience" of flying from a home city.

"And the quality of service on these airlines as well will also depend on who returns on these flights," he said.

The final challenge which Professor Drury predicted were seasonal changes — as he doubted many people would be tempted to leave Canberra's heat for Fiji or Bali during the summer months.

Inbound travellers also hoped for

It's hoped there will be some kind of two-way traffic on the new Bali routes, particularly as Canberra's post-pandemic international visitor numbers had yet to recover in the same way domestic visitors have.

Batik Air expected around 70 per cent of demand for its Bali connection would come from Canberrans wanting to go on holiday themselves.

But Mr Barr hoped international students coming from countries like Nepal, the Philippines, India and China would also pick the route as a cheaper option for getting to Canberra.

"We're not overstating that there's going to be tens of thousands of people inbound ... but there will be thousands and that's an important part of the service," he noted.

Tourism operators say getting Canberra's name out there important

A woman with long dark hair and glasses smiles.

The ACT government expects the partnership to rake in millions of dollars a year for the ACT's economy.

Mr Barr said it formed part of a broader strategy of making it cheaper to fly into Canberra from overseas.

CEO of Canberra Region Tourism Industry Council Dr Naomi Dale said it was good news for the city's tourism operators to see more carriers flying into the capital.

She agreed with the government that international students and their families was a big source of visitors of the region.

"The visiting friends and relatives [is] part of that so when their family comes over to see them and check out where they are living, but also coming across for graduation," she explained.

But Dr Dale said she'd like to see more tourists visiting Canberra as a holiday destination in its own right.

Looking to the future

Both the airport and the ACT government hope to bring additional international carriers to the airport.

"We've made no secret of wanting to pursue a partnership with Qantas through Auckland to New York as an example," Mr Barr said.

"And clearly we're interested in opportunities in India and China."

As for Batik Air, it's in it for the long-haul.

Group strategy director Chandran Rama Muthy said there are hopes the airline can increase its flights to four times a week or even daily if there's the demand for it from the local market.

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40 Years Ago, This Ad Changed the Super Bowl Forever

An oral history of Apple’s groundbreaking “1984” spot, which helped to establish the Super Bowl as TV’s biggest commercial showcase.

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A woman with short white-blonde hair, a white tank top and red shorts runs through a corridor with a sledgehammer

By Saul Austerlitz

Four decades ago, the Super Bowl became the Super Bowl.

It wasn’t because of anything that happened in the game itself: On Jan. 22, 1984, the Los Angeles Raiders defeated Washington 38-9 in Super Bowl XVIII, a contest that was mostly over before halftime. But during the broadcast on CBS, a 60-second commercial loosely inspired by a famous George Orwell novel shook up the advertising and the technology sectors without ever showing the product it promoted. Conceived by the Chiat/Day ad agency and directed by Ridley Scott, then fresh off making the seminal science-fiction noir “Blade Runner,” the Apple commercial “1984,” which was intended to introduce the new Macintosh computer, would become one of the most acclaimed commercials ever made. It also helped to kick off — pun partially intended — the Super Bowl tradition of the big game serving as an annual showcase for gilt-edged ads from Fortune 500 companies. It all began with the Apple co-founder Steve Jobs’s desire to take the battle with the company’s rivals to a splashy television broadcast he knew nothing about.

In recent interviews, several of the people involved in creating the “1984” spot — Scott; John Sculley, then chief executive of Apple; Steve Hayden, a writer of the ad for Chiat/Day; Fred Goldberg, the Apple account manager for Chiat/Day; and Anya Rajah, the actor who famously threw the sledgehammer — looked back on how the commercial came together, its inspiration and the internal objections that almost kept it from airing. These are edited excerpts from the conversations.

JOHN SCULLEY On Oct. 19, 1983, we’re all sitting around in Steve [Jobs’s] building, the Mac building, and the cover of Businessweek says, “The Winner is … IBM.” We were pretty deflated because this was the introduction of the IBM PCjr, and we hadn’t even introduced the Macintosh yet.

STEVE HAYDEN Jobs said, “I want something that will stop the world in its tracks.” Our media director, Hank Antosz, said, “Well, there’s only one place that can do that — the Super Bowl.” And Steve Jobs said, “What’s the Super Bowl?” [Antosz] said, “Well, it’s a huge football game that attracts one of the largest audiences of the year.” And [Jobs] said, “I’ve never seen a Super Bowl. I don’t think I know anybody who’s seen a Super Bowl.”

FRED GOLDBERG The original idea was actually done in 1982. We presented an ad [with] a headline, which was “Why 1984 Won’t Be Like ‘1984,’” to Steve Jobs, and he didn’t think the Apple III was worthy of that claim.

SCULLEY They said, “A lot of people might want to do something with George Orwell’s ‘1984.’’’ If we can take advantage of the fact that we’re introducing the Macintosh in January, maybe it can be so spectacular in our ads that no one else will even think about trying to copy us.

HAYDEN We started imagining, well, what did we think 1984 was going to be like, based on Orwell’s writing? And we thought it would be not so dissimilar from the world we were in at the time. Russia had invaded Afghanistan. It was impossible for the Russian people to get any kind of accurate information from their own news services about what was going on.

GOLDBERG It was Lee Clow, who was the creative director of Chiat/Day at that time, who oversaw the creation of the commercial that came out of that print concept.

HAYDEN Given the sunny good nature of the average person, wouldn’t this be a great tool to rebel against government overreach, especially in parts of the world where news is suppressed, manipulated or so tightly controlled it was useless to people?

RIDLEY SCOTT I said, “A computer for what reason? To write the shopping list? What’s the matter with a pencil and paper?” They laughed. How wrong I was. I should have bought stock then.

HAYDEN At the time, Ridley was dealing with a lot of these issues about the meaning of the future, and how technologies could be twisted for good or for evil, because he was working on “Blade Runner.”

SCOTT I was amazed that the agency was so brave to take a highbrow piece of literature to sell a box that they never talked about, never showed a picture, never said what it was for.

HAYDEN We had originally envisioned this as a comical situation of drone-like people being hectored by a loudspeaker, told where to go, what to do, what room the meeting was in, and so forth. [Scott] pulled out a beautiful book of the movie “Metropolis,” so his inspiration, combined with our original storyboard of people being controlled by forces beyond their understanding, really helped us refocus the idea into technology as a tool for freedom.

SCOTT I needed a man who is an extreme right-wing dictator. I want him on the screen doing his rant as an objector makes their way along the corridors of power being chased by the police.

ANYA RAJAH All we knew was that they wanted to see us throw discus. I used to be a javelin and discus thrower at school, so I went along. I was pretty good, and I obviously looked the part.

SCOTT I tend to, in my career, have very strong, powerful women. I looked for an athlete rather than a model.

RAJAH Ridley gave me an image of the hairstyle and color that he wanted on me, and sent me off to Vidal Sassoon in London to have it cut and colored. Even though I already had short blonde hair, he wanted it shorter and almost white-blonde. He was right — it was perfect for the part!

SCOTT Some people thought it was a million-dollar project. It wasn’t. I was very frugal. I tend to be on budget.

HAYDEN He found a junked Vulcan bomber and had parts of that mounted on the walls and all around.

GOLDBERG [The budget] was four commercials for $650,000. I figure that commercial was $350,000, maybe $400,000.

SCOTT I couldn’t afford the cast that I wanted, so I employed a whole bunch of National Front — extreme rightists who all had their heads shaved and tend not to have a job. I had 200 National Front in the studio. I think they were grateful for the work and had breakfast, lunch and dinner, and they got paid a bit.

GOLDBERG We paid them a total of $10,000 to sit there for three days having smoke blown in their face. They were really getting out of control at the end. The studio and the production house had security brought in. They had German shepherds to control these guys because they were throwing rocks at each other.

RAJAH I had to have a bodyguard because they were all real skinheads.

SCOTT I shot [the dictator] the day before on 16-millimeter, had it developed overnight, and then we projected it large on the screen, so it photographed badly, in a good way. I wanted it to look very deteriorated.

HAYDEN The dictator’s speech didn’t exist in the original script of the commercial. Ridley Scott called me and said, “It would be very useful if you could write 30 or 60 seconds’ worth of copy.” I went out with my brother, who was actually teaching in China as a law professor. Between the two of us, we came up with little snippets of quotes from Mussolini, from Mao, from the People’s Daily, from Goebbels, and from Hitler himself.

SCOTT Trying to explain to that lot what I was doing was quite difficult, so I said, “Just do as you’re told. There’s going to be a moment when this athlete flings a hammer at the screen. The screen will explode. I want you all to go ‘ahhhh.’” And they did.

RAJAH Throwing a real hammer was not going to be wise, so they ended up making a papier-mâché one, which I had to work with. It doesn’t look like papier-mâché, so it worked out OK.

GOLDBERG It was a terrific piece of film. Everybody at the agency loved it.

HAYDEN Steve Jobs was excited but frightened by it. Steve Wozniak offered to pay to run the commercial himself.

SCULLEY Before the commercial ran, we had to take it to the board of directors. The board sees the commercial, and then there’s just dead silence in the boardroom. They turn and look at me, and [a board member] says, “You’re not really going to run that thing, are you?”

HAYDEN As the closing credits scrolled up, the chairman, Mike Markkula, put his head in his hands and kind of folded over the conference table, and then slowly straightened up and [proposed hiring a different ad agency].

SCOTT I made it. I thought it was pretty good. But I was thinking, “Really? They’re going to run this on the Super Bowl? And we don’t know what it’s for?”

GOLDBERG I had them do a theater test. We get back the results, and it’s the worst business commercial that they’ve ever tested, in terms of persuasiveness.

SCULLEY The board said, “We don’t think you should run it. Try to sell the time.”

GOLDBERG And it was Jay Chiat who told us to drag our feet, basically, when we were told to sell off the time on the Super Bowl.

HAYDEN At long last, it came down that we would run the “1984” commercial once.

GOLDBERG Every news show had clips of it. The commercial kept running and running and running for days after that.

SCULLEY It ran for free, over and over again.

GOLDBERG The value of the offshoot publicity is what many advertisers see as the bigger benefit.

SCOTT I think the Super Bowl frenzy started there. Then, it was about $1 million a minute. Now, it’s about $7 million a minute. [ The average cost for a Super Bowl ad this year is actually twice that: $7 million for a 30-second spot.]

SCULLEY When you’re doing something that’s never been done before, and it has a chance to change people’s lives in terms of how they work and play and communicate, doing something that seems outlandish is a pretty good idea — if you do it right.

HAYDEN The tools that were originally intended to help free you now are used as a way of enslaving you with conspiracy theories and unproved stories and unsourced news that’s not really news. We’re realizing Goebbels’s idea, getting people so confused they have no idea what to believe other than an authority figure. In that sense, we failed.

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HBCU student Rajah Caruth signs new deal to continue burgeoning career as a NASCAR driver

Caruth drives a Chevrolet Silverado for Spire Motorsports in the NASCAR Truck Series.

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When Rajah Caruth says he needs a new ride, he sounds like many HBCU students making their way through school. But unlike his peers at Winston-Salem State, Caruth routinely tops 100 mph and makes news when he gets a replacement vehicle.

He was a rookie full-time racer in the NASCAR Craftsman Truck Series last year, but his team ceased operations after the season. Caruth’s prospects for 2024 were unsure until last week when Spire Motorsports picked him to drive the No. 71 Chevrolet Silverado this season.

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“It was pretty special because of all the uncertainty this winter and trying to figure out the best situation,” Caruth told theGrio. “I felt really thankful to have things get close and then come together pretty quickly. I have a lot of gratitude, and I’m just ready for the season to get started.”

He’s a senior at North Carolina’s Winston-Salem State, the only HBCU with a motorsport management program , where he carries a full load of courses and remains on pace to graduate this year. Managing time and juggling schedules are normal for any student, especially one who frequents tracks across the country virtually every weekend from February to September.

“It honestly gets harder every year because of the demands on the racing side of things,” Caruth said. “Weekly routines, meetings, and making sure I’m in the best mental and physical condition to drive gets more heightened every season. It’s hard to balance for sure, but this is my second year racing full-time, and this is going to be my reality, hopefully, for a good while. I’m just trying to close this chapter and be done with it.”

The first chapters have been amazing for the 21-year-old from Washington, D.C. Caruth was just a tyke when he discovered a passion for racing, inspired by the movie “Cars” . He stands out in NASCAR for his physical characteristics (one of few Black drivers) as much as his unique path (an iRacing champion) and rapid ascent. 

rajah travel corporation history

Caruth’s success at video-game racing helped him land one of four coveted spots in NASCAR’s Drive for Diversity program, the launchpad for top-level NASCAR drivers such as Kyle Larson, Daniel Suarez, and Bubba Wallace, the only Black driver who races full-time in the Cup Series. 

Wallace is a mentor who took the traditional route to racing.

“By the time I was 16, I had seven years of experience,” Wallace told The Athletic . “And when Rajah was 16 years old, he was brand new.”

Caruth, who won the 2021 Wendell Scott Trailblazer Award , recorded four top-10 finishes in the Truck Series last year and was No. 16 in the final standings. He also raced part-time in the Xfinity Series and posted a 12th-place finish last October. Spire Motorsports saw enough promise to bring him aboard as it expands.

“We’ve talked about seminal moments for Spire Motorsports in the past, and I think this is another one of those moments,” co-owner Jeff Dickerson said in a statement. “Rajah Caruth is an exceptional young man. He’s a very talented driver with a bright future. He’s obviously young in his career, but he’s mature beyond his years. You hear people talk about an ‘it’ factor, and when you talk to him and get to know him, it’s pretty obvious he has ‘it.’ “

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Caruth said he learned a lot as a rookie full-time driver in a “very up and down season” that got better toward the end.

“I really figured things out and ironed some things out with the team to where we finished top 15 in every playoff race,” he said. “I feel very good about the start of this season with some new personnel and some personnel we’ve kept. I feel really good about our group and think we could really make a playoff run.” 

His first race in the new ride is the Fresh from Florida 250 at Daytona International Speedway, airing 7:30 p.m. Friday on Fox Sports 1.

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“The Rajah Group of Companies recently celebrated its 41st anniversary and the 75th birthday of its founder  Alejandra Clemente . The double  celebration was held at the Fairmont Makati Ballrooms 1 and 2 and featured the launch of two travel innovations: the Funtastic Vacations Philippines brochure and the Rajah Travel online booking tool.

The Funtastic Vacations Philippines brochure is the first of its kind, with specialized tours showcasing the rich history, diverse culture and immense beauty of the Philippines. The Rajah Travel online booking tool provides a “one-stop-shop” travel option for travellers. It is user-friendly and provides access to real-time travel information, reservations and ticketing and is linked to various social media sites and live feeds.

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World Energy

Rosatom Starts Production of Rare-Earth Magnets for Wind Power Generation

TVEL Fuel Company of Rosatom has started gradual localization of rare-earth magnets manufacturing for wind power plants generators. The first sets of magnets have been manufactured and shipped to the customer.

rajah travel corporation history

In total, the contract between Elemash Magnit LLC (an enterprise of TVEL Fuel Company of Rosatom in Elektrostal, Moscow region) and Red Wind B.V. (a joint venture of NovaWind JSC and the Dutch company Lagerwey) foresees manufacturing and supply over 200 sets of magnets. One set is designed to produce one power generator.

“The project includes gradual localization of magnets manufacturing in Russia, decreasing dependence on imports. We consider production of magnets as a promising sector for TVEL’s metallurgical business development. In this regard, our company does have the relevant research and technological expertise for creation of Russia’s first large-scale full cycle production of permanent rare-earth magnets,” commented Natalia Nikipelova, President of TVEL JSC.

“NovaWind, as the nuclear industry integrator for wind power projects, not only made-up an efficient supply chain, but also contributed to the development of inter-divisional cooperation and new expertise of Rosatom enterprises. TVEL has mastered a unique technology for the production of magnets for wind turbine generators. These technologies will be undoubtedly in demand in other areas as well,” noted Alexander Korchagin, Director General of NovaWind JSC.

For reference:

TVEL Fuel Company of Rosatom incorporates enterprises for the fabrication of nuclear fuel, conversion and enrichment of uranium, production of gas centrifuges, as well as research and design organizations. It is the only supplier of nuclear fuel for Russian nuclear power plants. TVEL Fuel Company of Rosatom provides nuclear fuel for 73 power reactors in 13 countries worldwide, research reactors in eight countries, as well as transport reactors of the Russian nuclear fleet. Every sixth power reactor in the world operates on fuel manufactured by TVEL. www.tvel.ru

NovaWind JSC is a division of Rosatom; its primary objective is to consolidate the State Corporation's efforts in advanced segments and technological platforms of the electric power sector. The company was founded in 2017. NovaWind consolidates all of the Rosatom’s wind energy assets – from design and construction to power engineering and operation of wind farms.

Overall, by 2023, enterprises operating under the management of NovaWind JSC, will install 1 GW of wind farms. http://novawind.ru

Elemash Magnit LLC is a subsidiary of Kovrov Mechanical Plant (an enterprise of the TVEL Fuel Company of Rosatom) and its main supplier of magnets for production of gas centrifuges. The company also produces magnets for other industries, in particular, for the automotive

industry. The production facilities of Elemash Magnit LLC are located in the city of Elektrostal, Moscow Region, at the site of Elemash Machine-Building Plant (a nuclear fuel fabrication facility of TVEL Fuel Company).

Rosatom is a global actor on the world’s nuclear technology market. Its leading edge stems from a number of competitive strengths, one of which is assets and competences at hand in all nuclear segments. Rosatom incorporates companies from all stages of the technological chain, such as uranium mining and enrichment, nuclear fuel fabrication, equipment manufacture and engineering, operation of nuclear power plants, and management of spent nuclear fuel and nuclear waste. Nowadays, Rosatom brings together about 350 enterprises and organizations with the workforce above 250 K. https://rosatom.ru/en/

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  1. About Us

    Rajah Travel is Philippines General Sales Agent (GSA) for Insight Vacations since 1982 and Contiki Tours International Limited since 1997, two of the largest motorcoach operators in Europe. We are also the Philippines General Sales Agent for Luxury Gold, Uniworld Cruises, U by Uniworld, Contiki, Emirates Dubai Experiences, and Heart of Alsace.

  2. Rajah Travel: The Past, Our Today, and Beyond 49 Years

    Rajah Travel: The Past, Our Today, and Beyond 49 Years Like copper, we always strive to be a good conductor in the tourism industry, committed to facilitate a smooth travel for our guests, to and from different travel destinations, as well as a conduit for linkages among our other stakeholders to improve the tourism ecosystem.

  3. Rajah Travels rises from pandemic to mark 50 years in tourism

    Rajah Travel Corporation (RTC) was incorporated separately in 1992 as a BSP/IATA travel agency originally to concentrate on outbound ticketing and reservations, wholesaling of tour packages, and consolidating for airlines.

  4. About Us

    Established in 1972 as an Inbound Tour Operator, the company has become a multi-million-dollar enterprise. At the forefront of innovation, Rajah Tours is constantly adapting to the latest technological advancements in the industry in terms of communications and operations to guarantee quick and efficient service.

  5. Rajah travel: Serving travelers like kings in the time of social media

    March 5, 2017 | 12:00am MANILA, Philippines - Forty-five years ago, in 1972, husband and wife Joe and Alejandra "Dading" Clemente started what would, through the years, become the country's biggest...

  6. Rajah Travel Corporation

    Established in 1972, It has always been a BSP/IATA-approved travel agency that concentrates on international and domestic ticketing and reservations, wholesaling of tour packages and consolidating for airlines. We would like to highlight our international affiliation with Carlson Wagonlit Travel (CWT).

  7. Rajah Travel Company Profile

    Rajah Travel has 5 employees across 2 locations. See insights on Rajah Travel including office locations, competitors, revenue, financials, executives, subsidiaries and more at Craft. ... Company Summary. Overview. Rajah Travel is a provider of travel and tourism services. It offers local and international tour packages, corporate travel ...

  8. Rajah Travel Corporation Company Profile

    331 Bldg Sen. Gil Puyat Ave Fl 3, Makati City, Metro Manila, Philippines +63 28940886 Rajah Travel Corporation Profile and History Rajah Travel Corporation, an IATA-accredited travel agency that caters to international and domestic travel and tours. A partner of Carlson Wagonlit Travel (CWT) in the Philippines since 1995.

  9. RAJAH TRAVEL CORPORATION

    Overview Company Description: ? Key Principal: Aileen C. Clemente See more contacts Industry: Travel Arrangement and Reservation Services , Administrative and Support Services , Administrative and Support and Waste Management and Remediation Services , Travel agencies , Arrangement of travel tour packages, wholesale

  10. Rajah Travel Corporation

    1972 Specialties International Tour Packages, Local Tour Packages, Corporate Travel Management, Airline Reservations and Ticketing, Meetings, Incentives, Conventions, Exhibitions (MICE) Travel,...

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    Working at Rajah Travel Corporation. Rajah Travel Corporation employees. 3.4. 3.4444 out of 5. 61% rate salary as high or average. 61% employees recommend this employer to friends. Your trust is our main concern so these ratings for Rajah Travel Corporation are shared 'as is' from employees in line with our community guidelines. View more info.

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    rajahtravel.com, Makati. 35,283 likes · 291 talking about this · 863 were here. Rajah Travel, a Filipino travel agency that helps YOU travel the world as...

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    Rajah Travel Corporation Date signed: 18 May 2014 Event: 26th Joint Meeting of the UNWTO Commission for East Asia and the Pacific and the UNWTO Commission for South Asia (Legazpi City, Philippines)<br>Signed by: Ms Aileen C.

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    Company History • Establish in 1972 as a small inbound company, Rajah Tours has since grown as a major player in the Philippines travel and tourism industry. With over 40 years under its belt, the company has become synonymous with reliable service and quality tours in the Philippines.

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  18. Rosatom starts production of rare-earth magnets for wind power generation

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    Since it opened in 1972, Rajah Travel Corporation — first founded by Alejandra and Jose Clemente — has grown into the country's top travel-service provider. This is a comfy position to be in, but Rajah's second-generation leadership, represented by current chairman and president Aileen Clemente, refuses to rest on their laurels.

  20. HBCU student Rajah Caruth signs new deal to continue ...

    Feb 12, 2024. When Rajah Caruth says he needs a new ride, he sounds like many HBCU students making their way through school. But unlike his peers at Winston-Salem State, Caruth routinely tops 100 ...

  21. Joyful Travels

    Established in 1972 as a small inbound company, Rajah Tours has since grown as a major player in the Philippine travel and tourism industry. With over 40 years under its belt, the company has become synonymous with reliable service and quality tours in the Philippines.

  22. Rosatom Starts Production of Rare-Earth Magnets for Wind Power

    06 Nov 2020 by Rosatom. TVEL Fuel Company of Rosatom has started gradual localization of rare-earth magnets manufacturing for wind power plants generators. The first sets of magnets have been manufactured and shipped to the customer. In total, the contract between Elemash Magnit LLC (an enterprise of TVEL Fuel Company of Rosatom in Elektrostal ...

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  24. RAJAH TRAVEL CORPORATION

    Overview Company Description: Key Principal: Aileen C. Clemente See more contacts Industry: Travel Arrangement and Reservation Services , Administrative and Support Services , Administrative and Support and Waste Management and Remediation Services , Travel agencies , Arrangement of travel tour packages, wholesale

  25. Rosatom Starts Life Tests of Third-Generation VVER-440 Nuclear Fuel

    It is the only supplier of nuclear fuel for Russian nuclear power plants. TVEL Fuel Company of Rosatom provides nuclear fuel for 73 power reactors in 13 countries worldwide, research reactors in eight countries, as well as transport reactors of the Russian nuclear fleet. Every sixth power reactor in the world operates on fuel manufactured by TVEL.