kentucky tourism statistics

Kentucky Reports Best Year for Tourism in 2022, With Nearly $13 Billion in Economic Impact

Kentucky’s tourism industry bounced back from the COVID-19 pandemic to post its best year on record in 2022

FILE - Tourists stand in the rotunda area of Mammoth Cave in Mammoth Cave National Park, Ky., on Aug. 3, 2011. Kentucky's tourism industry bounced back from the COVID-19 pandemic to post its best year on record in 2022, generating an economic impact of nearly $13 billion, the state said Tuesday, Aug. 8, 2023. (AP Photo/Ed Reinke, File)

FRANKFORT, Ky. (AP) — Kentucky 's tourism industry bounced back from the COVID-19 pandemic to post its best year on record in 2022, generating an economic impact of nearly $13 billion, the state said Tuesday.

The number of travelers visiting the Bluegrass State last year — and the amounts they spent — surpassed pre-pandemic levels as guests flocked to attractions, Gov. Andy Beshear's administration said.

“Tourism is essential to Kentucky and that is why I have made it a priority to support this industry," the governor said in a news release. "It’s thrilling to see our hard work pay off in such a historic way.”

Attractions include renowned horse farms and bourbon distilleries as well as outdoor adventure, history, arts and cultural draws, Beshear said. Kentucky is home to Mammoth Cave National Park.

Bourbon tourism also reached new heights last year in Kentucky.

Attendance at distilleries along the Kentucky Bourbon Trail surpassed 2 million in 2022 for the first time ever, the Kentucky Distillers’ Association said earlier this year. The Kentucky Bourbon Trail Craft Tour, which showcases smaller distilleries, had its best year, with total attendance last year reaching 738,287, the association said. Attendance is continuing to surge this year, the industry said Tuesday.

“We’re on track to break last year’s record,” Eric Gregory, the association's president, said in a statement.

Distilleries are drawing crowds that tend to stay longer and have more disposable income to spend in those communities, he said. Spirit makers have invested big sums into new or expanded visitor centers to play up the industry’s heritage and allow guests to soak in the sights and smells of bourbon-making.

Overall tourism in Kentucky generated $12.9 billion in economic impact last year along with 91,668 jobs, state officials said. The state's previous high was $11.8 billion in economic impact in 2019.

Communities across Kentucky registered historic tourism numbers last year. That includes Fayette County, which reached $1.5 billion in total economic impact, generating 11,209 jobs, the officials said. Beshear unveiled the latest tourism numbers in the Distillery District in Lexington, the state's second-largest city. Lexington is in Fayette County.

“We are thrilled to see such a strong return to travel in 2022,” said Mike Mangeot, commissioner of the Kentucky Department of Tourism.

Last year, travelers spent $8.9 billion while visiting Kentucky, the state said, citing a study by Tourism Economics. That activity generated more than $937 million in state and local taxes, they said.

“These numbers underscore the economic benefits of tourism and the importance of investing in our local communities," said Tourism, Arts & Heritage Cabinet Secretary Lindy Casebier.

Support for tourism has drawn bipartisan support from the Democratic governor and the state's Republican-dominated legislature.

The legislature provided $75 million in federal pandemic relief funding for tourism recovery in 2022, according to House and Senate leadership offices. The funding was committed to statewide tourism marketing, a grant program for local tourism commissions to help pay for marketing and to help attract meetings and conventions. Lawmakers allocated another $150 million for improvements at state parks, contingent on the parks department providing a plan for those investments, the House speaker's office said.

Copyright 2023 The  Associated Press . All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Kentucky reports best year for tourism in 2022, with nearly $13 billion in economic impact

FILE - Tourists stand in the rotunda area of Mammoth Cave in Mammoth Cave National Park, Ky., on Aug. 3, 2011. Kentucky’s tourism industry bounced back from the COVID-19 pandemic to post its best year on record in 2022, generating an economic impact of nearly $13 billion, the state said Tuesday, Aug. 8, 2023. (AP Photo/Ed Reinke, File)

FILE - Bottles of bourbon are shown in a display case at the Heaven Hill Bourbon Heritage Center in Bardstown, Ky., on April 8, 2009. Kentucky’s tourism industry bounced back from the COVID-19 pandemic to post its best year on record in 2022, generating an economic impact of nearly $13 billion, the state said Tuesday, Aug. 8, 2023. (AP Photo/Ed Reinke, File)

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FRANKFORT, Ky. (AP) — Kentucky’s tourism industry bounced back from the COVID-19 pandemic to post its best year on record in 2022, generating an economic impact of nearly $13 billion, the state said Tuesday.

The number of travelers visiting the Bluegrass State last year — and the amounts they spent — surpassed pre-pandemic levels as guests flocked to attractions, Gov. Andy Beshear’s administration said.

“Tourism is essential to Kentucky and that is why I have made it a priority to support this industry,” the governor said in a news release. “It’s thrilling to see our hard work pay off in such a historic way.”

Attractions include renowned horse farms and bourbon distilleries as well as outdoor adventure, history, arts and cultural draws, Beshear said. Kentucky is home to Mammoth Cave National Park.

Bourbon tourism also reached new heights last year in Kentucky.

Attendance at distilleries along the Kentucky Bourbon Trail surpassed 2 million in 2022 for the first time ever, the Kentucky Distillers’ Association said earlier this year. The Kentucky Bourbon Trail Craft Tour, which showcases smaller distilleries, had its best year, with total attendance last year reaching 738,287, the association said. Attendance is continuing to surge this year, the industry said Tuesday.

“We’re on track to break last year’s record,” Eric Gregory, the association’s president, said in a statement.

Distilleries are drawing crowds that tend to stay longer and have more disposable income to spend in those communities, he said. Spirit makers have invested big sums into new or expanded visitor centers to play up the industry’s heritage and allow guests to soak in the sights and smells of bourbon-making.

Overall tourism in Kentucky generated $12.9 billion in economic impact last year along with 91,668 jobs, state officials said. The state’s previous high was $11.8 billion in economic impact in 2019.

Communities across Kentucky registered historic tourism numbers last year. That includes Fayette County, which reached $1.5 billion in total economic impact, generating 11,209 jobs, the officials said. Beshear unveiled the latest tourism numbers in the Distillery District in Lexington, the state’s second-largest city. Lexington is in Fayette County.

“We are thrilled to see such a strong return to travel in 2022,” said Mike Mangeot, commissioner of the Kentucky Department of Tourism.

Last year, travelers spent $8.9 billion while visiting Kentucky, the state said, citing a study by Tourism Economics. That activity generated more than $937 million in state and local taxes, they said.

“These numbers underscore the economic benefits of tourism and the importance of investing in our local communities,” said Tourism, Arts & Heritage Cabinet Secretary Lindy Casebier.

Support for tourism has drawn bipartisan support from the Democratic governor and the state’s Republican-dominated legislature.

The legislature provided $75 million in federal pandemic relief funding for tourism recovery in 2022, according to House and Senate leadership offices. The funding was committed to statewide tourism marketing, a grant program for local tourism commissions to help pay for marketing and to help attract meetings and conventions. Lawmakers allocated another $150 million for improvements at state parks, contingent on the parks department providing a plan for those investments, the House speaker’s office said.

Kentucky tourism brought a record economic impact in 2022

Kentucky officials are citing 2022 as the best year in the Commonwealth for state tourism. The record last year outdistanced the previous high mark in 2019, just before the COVID pandemic came to Kentucky.

The report sets out that tourism-related businesses across the state generated $12.9 billion in economic impact and accounted for more than 91 thousand jobs. The Tourism Economics study indicates in 2022 almost 76 million travelers visited Kentucky. State Tourism Commissioner Mike Mangeot.

“Kentucky was a surprise to a lot of people. We were an unknown, so people came down, they could spread out, they could vacation in the outdoors. I think it was a combination of everything. It was our location. It was what we have to offer as a tourism destination,” said Mangeot.

And Mangeot said state funding of $88 million in targeted marketing was also a key factor in reaching a record level of tourism. When asked about breaking another record in 2023, the tourism leader said all numbers are trending up.

Andrew Steele is Boyd County Tourism Director. He said a historical racing gaming facility is slated to open in a few months while a new quarter-horse racetrack is scheduled to open in the spring of 2025.

“There’s no horse racing on our side of Kentucky, anywhere in eastern Kentucky so, I think the closest is probably Corbin now. But, we’re going to be the only quarter-horse racing track in Kentucky. We’re bringing a new horse racing industry back to Kentucky,” said Steele.

Steele noted an off-road park and arts center are already making a substantial impact. The tourism director added it’s becoming more evident that quality-of-life attractions are needed to catch the eye of manufacturers.

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Economic Impact

Tourism is the 3rd largest industry in Kentucky. Of the $14.5 Billion* economic impact it generates in Kentucky, $3.4 Billion** comes from tourism activity in Louisville.

The tourist dollars spent on day trips and overnight trips to Louisville supported 70,000 hospitality industry jobs*** in Jefferson County alone prior to the pandemic and currently supports 63,000. The economic impact is of course significant, but the results are even more important, as they positively affect the quality of life in Louisville itself.

Tourism generates funding for all kinds of economic initiatives, initiatives that directly benefit Louisville’s deep and diverse community. From one of the country’s finest metropolitan park systems, to an outstanding core of arts groups, to families and professionals, to researchers, investors, educators, entrepreneurs, and dreamers alike. By maintaining its commitment to this critically important industry, Louisville simultaneously enriches and nurtures its infrastructure — which is why, year after year, Louisville ranks as one of the top cities in the nation for quality of life. In terms of the overall growth of population and other economic development ventures, it is important to remember that everyone not born in the city was first a visitor.

*Data from Economic Impact of Kentucky's Travel and Tourism Industry by CERTEC **Tourism Economics report 2019 ***US Bureau of Labor Statistics

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Kentucky reports record year of tourism; state leaders tout bourbon as one key driver

NEWPORT, Ky. — Last year marked a record year for Kentucky tourism, drawing in nearly $14 billion in spending statewide according to the state’s Department of Tourism. The state said tourism led to more than 95,000 jobs.

Most of the tourism spending in Kentucky went toward food and beverage ($2.54 billion). State officials tout the state’s bourbon infrastructure as a major driver.

“It's been in our great state for over several hundreds of years,” said Mollie Lewis, president of New Riff Distilling.

While some might think of “bourbon country” as being farther south, Northern Kentucky has a rich history in the business. The region served as a hub for production, along with Cincinnati, before prohibition.

“During prohibition, it all fell apart,” Lewis said. “Northern Kentucky was basically forgotten as far as bourbon tourism and bourbon production for the latter half of the past 50 years.”

That’s since changed. Now, the region serves as a gateway to the Kentucky Bourbon Trail.

“Northern Kentucky is still a great secret,” she said. “But the secret is leaking out.”

Tourism brought in more than $2 billion to Kenton, Boone and Campbell counties last year.

“We need these millions of visitors coming in to keep our bars or restaurants full and provide base visitation for all these attractions,” said Julie Kirkpatrick, President and CEO of meetNKY.

Kirkpatrick said those visitors put new eyes on the region.

“New people thinking about moving here and new people thinking about investing here,” she said.

In Independence, Boone County Distilling Co. is reaping the reward. The business sees tourists from Australia, China and Japan, to name a few.

“I would say it's 80% out-of-town visitors and 20% from Boone, Kenton and Campbell counties,” said Boone County Distilling Co-Founder Josh Quinn.

Quinn said the industry in Northern Kentucky is a “hidden gem.”

Northern Kentucky tourism officials, like Kirkpatrick, say bourbon is only the tip of the iceberg. She points to other major attractions (like the Ark Encounter and Newport Aquarium) and events (Cincinnati’s Oktoberfest and the Taylor Swift concert) as drivers too.

“There's more and more stuff to do here every day,” said Lewis.

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Kentucky tourism continues record-setting pace in 2023 with nearly $14 billion in economic impact

Kentucky's tourism industry stayed on its record-setting pace in 2023, generating an economic impact approaching $14 billion while sustaining nearly 100,000 jobs, Gov. Andy Beshear said Thursday.

Travelers visiting the Bluegrass State last year spent $9.7 billion as tourism continued its post-pandemic momentum as a key contributor to Kentucky's growing economy, the Democratic governor said.

“We’re welcoming people to our new Kentucky home, one filled with opportunity and prosperity," Beshear said during his weekly news conference. "Where we want you to come see what we have to offer, and then we want you to move your family here to be a part of it.”

The governor joined tourism leaders at Castle & Key Distillery to celebrate the second straight record-breaking year for tourism in Kentucky. In 2022, the tourism sector bounced back from the COVID-19 pandemic to generate an economic impact of nearly $13 billion and was responsible for 91,668 jobs.

Last year was even better, with the statewide tourism industry producing $13.8 billion in economic impact and the sector sustained 95,222 jobs, Beshear said. The study by Tourism Economics determined that 79.3 million travelers visited Kentucky in 2023, up 4.5% from the prior year, he said.

Kentucky's attractions include horse farms and bourbon distilleries as well as outdoor adventure, history, arts and cultural draws. Kentucky is also home to Mammoth Cave National Park.

Bourbon tourism is flourishing, with attendance surpassing 2.5 million visitors last year along the Kentucky Bourbon Trail and the Kentucky Bourbon Trail Craft Tour, which showcases smaller distilleries. Bourbon tourists tend to spend more and stay longer compared to other attractions, the bourbon industry says.

“With distilleries now in 42 counties, bourbon tourism is resurrecting Main Streets across the commonwealth and pouring much-needed revenue into local coffers. And there’s more to come,” said Eric Gregory, president of the Kentucky Distillers’ Association.

Spirit makers have invested big sums into new or expanded visitor centers to play up the industry’s heritage and allow guests to soak in the sights and smells of bourbon-making.

Communities across Kentucky registered robust tourism numbers last year.

Beshear said tourism generated $4.2 billion of economic impact last year in Jefferson County, which includes Louisville, the state's largest city. In Boone, Campbell and Kenton counties — just south of Cincinnati — the combined economic impact of tourism was $2.1 billion, he said. It was $1.6 billion in Fayette County, home to Lexington, the state's second-largest city. In Warren County, tourism brought in $477 million of economic impact, and in McCracken County it generated $319 million.

State Tourism Commissioner Mike Mangeot thanked tourism officials statewide for their role in the sector's success, along with the thousands of leisure and hospitality industry workers. The tour guides, restaurant workers, hotel desk clerks and others are “the frontline ambassadors,” he said.

2023 announced as Kentucky’s best year for tourism, breaking previous records

Tourism in the state of Kentucky continues to set records for economic impact. Kentucky Governor Andy Beshear recently announced 2023 to be the best year in Kentucky Tourism, breaking the record set by 2022.

Officials reported tourism in the state generated $13.8 billion and sustained nearly 100,000 jobs. Governor Beshear said developing the state as a tourist destination takes the combined efforts of tourism professionals.

“It takes hard work and a love for the Commonwealth of Kentucky. When you look at what we’re doing, we’re not looking at the same Kentucky anymore,” said Beshear. “Thanks to the work of everyone here we’re welcoming people to our new Kentucky home. One filled with opportunity and prosperity. Where we want you to come see what we have to offer.”

Officials added that out-of-state tourists spent $9.7 billion that remained in Kentucky communities. Hank Phillips is the President and CEO of the Kentucky Travel Industry Association. He said tourism helps the region’s residents.

“When tourism succeeds, Kentuckians benefit. We benefit from the economic development that tourism provides, the jobs that it creates, and the services that families receive,” said Phillips.

Beshear provided the update from the Castle and Key distillery, one of 46 distilleries that make up the Kentucky Bourbon Trail. Beshear said the bourbon industry has been one of the pillars of tourism for the state, bringing in over two million visitors each year.

Liberty & Wealth

Kentucky Tourism Smashes Records with $14 Billion Earnings

Posted: June 5, 2024 | Last updated: June 5, 2024

Kentucky tourism is on fire – in a good way – as the state’s industry broke records for revenue and employment generation in 2023.

Record Year for Kentucky Tourism

The state of Kentucky saw its tourism industry boom in the 2023 fiscal year, generating high revenue and more jobs than it ever has before, and breaking the previous record set in 2022. 

Billions Generated in 2023

Over the course of the fiscal year Kentucky tourism generated a staggering $13.8 billion and provided 100,000 jobs throughout the year, according to Governor Andy Beshear.

“Opportunity and Prosperity”

“We’re welcoming people to our new Kentucky home, one filled with opportunity and prosperity,”  Beshear announced at a weekly news conference on Thursday.

Celebration Event

On the same day, he appeared at an event at the Castle & Key Distillery in Frankfort, to celebrate the record-breaking tourism year. 

The Industry is Booming

“Our economy and our tourism industry are booming. More and more people want to visit Kentucky for our world-class destinations and events – creating more experiences for their families while generating jobs for Kentuckians,” Beshear declared at the event.

“Biggest Tourism and Economic Roll of Our Lifetime”

He also described the tourist uptick as “the biggest tourism and economic roll of our lifetime” which was driven by heavy investment in the tourist industry.

On the Up Since the Pandemic

The Bluegrass States’ surging economy has been significantly helped by tourism, which has been on an upward trajectory since the end of the Covid-19 pandemic.

A 4.5% Increase

Over the course of 2023, it welcomed 79.3 million visitors, an increase of 4.5% over the previous year. These statistics were monitored and released in a study by Tourism Economics, an organization that collects and analyzes global tourism data.

Food and Beverage on Top

The report broke down this record-breaking revenue by spending categories. The highest amount of revenue from tourists came via spending on food & beverages, which accounted for $2.54 billion.

Other Categories

Coming in second is accommodation at $2.28b, followed by $1.68b on transportation, $1.82b on retail, and $1.26b on recreation and entertainment.

Culture and History

The state’s tourist attractions are largely cultural and historical, with some outdoor adventure venues included. 

Booming Bourbon Tourism

Bourbon tourism in particular is an enormous attraction for liquor lovers around the country who see Kentucky as the home state for bourbon. 

Bourbon Trails and Tours

In particular, the Kentucky Bourbon Trail and the Kentucky Bourbon Trail Craft Tour teach visitors about the history of the liquor and the art of brewing it, as well as showcasing a number of smaller acclaimed bourbon distilleries.

More Than the Average Tourist

Now, distilleries have spent extra funds to tap into the cultural and historical side of the industry. Experts in the industry also claim that ‘bourbon tourists’ are more likely to stay in the state for longer and to spend more money than the average tourist. 

“Resurrecting Main Streets”

“With distilleries now in 42 counties, bourbon tourism is resurrecting Main Streets across the commonwealth and pouring much-needed revenue into local coffers,” said the Kentucky Distillers’ Association president Eric Gregory. “And there’s more to come.” 

Other Attractions

Other significant state tourist attractions include the Mega Cavern underground zipline tours in Louisville, the Louisville Slugger Museum & Factory, and the Mammoth Cave National Park.

Jefferson County on Top

Naturally, Louisville, the largest city in the state, has been a major attraction for visitors, with $4.2 billion in tourism revenue being generated in Jefferson County, where the city is located.

Heritage Secretary Sings States Praises

Lindy Casebier, the Cabinet Secretary of Tourism, Arts & Heritage also spoke at the Castle & Key event where she praised Beshear and the state government for their efforts.

“Improving Quality of Life for All”

“Tourism in Kentucky is thriving thanks to the leadership of Gov. Beshear, the hard work of our communities, large and small, and the world-class destinations that welcome visitors to the commonwealth,” she said. “Tourism is economic development that creates jobs, investment, and transformative experiences while improving quality of life for all Kentuckians.”

Continuing to Expand

Beshear and the state government aren’t about to let the opportunity for continued growth slip out of their hands. “Together, we will continue to expand this success and welcome visitors to experience the natural beauty and warm hospitality of our new Kentucky home,” he concluded during the conference.

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The post – Kentucky Tourism Smashes Records with $14 Billion Earnings – first appeared on Liberty & Wealth .

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