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IKEA Begins ‘Ready for College’ Bus Tour Across the US

August 13, 2024

Dennis Limmer

IKEA U.S. is launching its first IKEA Ready for College bus tour , which will visit 30 college campuses across the country this late summer and early fall. The tour features a customized, branded school bus transformed into a walkable showroom displaying IKEA’s dorm-ready products.

Students will have the chance to explore a variety of IKEA campus living essentials found in its stores and website through interactive displays, set to “include the ‘Home Away from Home’ walkable showroom, plant giveaways and a planting station, a custom-made Dala horse, a FRAKTA Bag Bar and more.” Each campus stop will also offer students an opportunity to discover IKEA’s solutions for college living and engage with themed activities. For more information on whether the tour is coming to a specific campus, students are encouraged to check their school’s website.

Earlier this year, IKEA targeted young audiences with an innovative venture on the popular gaming platform Roblox . The company introduced “The Co-Worker Game,” a virtual store experience that launched on June 24, where selected players were paid £13.15 or €14.80 per hour to work within the game. This initiative, which integrates digital entertainment with real-world career opportunities, marks IKEA’s first foray into paid work in a video game environment.

The virtual experience allows players to explore IKEA’s digital world, including the Swedish Food Market and Bistro, and interact with various IKEA products. This initiative not only reflects IKEA’s unique career philosophy but also taps into the growing trend of brands creating immersive experiences on platforms like Roblox. By offering real-world pay for virtual roles, IKEA is pioneering a new form of engagement that bridges the gap between gaming and career development.

Roblox has become a key platform for brands looking to connect with younger audiences, with notable collaborations from companies like Gucci and Tommy Hilfiger. IKEA’s entry into this space highlights a broader shift toward integrating digital and physical experiences, providing valuable insights into consumer engagement and brand interaction.

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IKEA Launches Its First-Ever College Bus Tour and We're Obsessed

I KEA fans and college students, listen up! IKEA is launching its first-ever college bus tour which will visit 30 college campuses throughout the US.

The bus will be rolling from state to state from late summer to early fall and will help college students prepare for the upcoming semester and year with great giveaways, on-site sales points, and totally fun customization stations.

So, what exactly is inside the IKEA college bus? According to the press release, "Inside the customized, branded school bus, the IKEA U.S. team has created a walkable showroom to capture vignettes of quintessential campus living, outfitted with our favorite IKEA products."

Students will have the opportunity to explore a home away from home walkable showroom which will feature IKEA's favorite items specifically dedicated to dorm rooms.

This decked-out showroom will include IKEA's college essentials like SYRABLADMAL duvet cover and pillowcase for total comfort, a RÅSKOG utility cart, BROKROCKA glasses, and their effortlessly stylish KRYLBO chair.

This mobile pop-up will also be interactive for students and will also include fun activities for all like a planting station, a custom-made Dala horse, and more!

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What's more, is that students can also win super fun prizes! From a Swedish fishing giveaway game, to customizing your very own iconic IKEA FRAKTA bag at the Blue Bag Bar, to lastly being able to grab fresh plants to freshen up your space.

Christine Whitehawk, Marketing Communications Manager of IKEA US loves the concept of this tour for its interactiveness.

"The Bus Tour allows us to meet them on campus and show how we visualize small-space living solutions, bringing inspiration right to their door," said Whitehawk in a press release. "At the showroom, we encourage students to join our IKEA Family Loyalty Program, where they can take advantage of free parcel delivery for small orders—a great and convenient way to shop and receive any remaining items they need to set up their new space."

And as for tips on how students can decorate their dorm rooms, Whitehawk emphasizes the importance of budgeting.

"Start by setting your budget and then plan your shopping trip online," she says. "This way, you can pick your selections before beginning to shop. At IKEA, we prioritize affordability and offer a variety of items to fit different budgets."

Whitehawk also talked about how organizing is essential for dorm rooms because of their unusually small sizes. She recommends maximizing as much vertical space as possible and incorporating dual-purpose items to make the most of the small space.

"Many IKEA products have dual purposes, such as a side table that can serve as a study station and bedside table."

This unique and fun bus tour will hopefully get students excited for their upcoming year and super stoked to decorate their dorm room that makes their space that is perfect for them.

Time to get to decorating and having a year to remember.

Read the original article on The Spruce .

the home + housewares business authority

As it reconfigures its presence in the United States to reach consumers in new ways, Ikea has literally rolled out a new off-to-college promotion that acts as a mobile showroom.

Ikea has been developing formats to serve communities where adding one of its full-sized showrooms wouldn’t make sense, such as its Plan and Order Point with Pickup locations. Ikea planned four such locations for 2024 one each in Austin and metro Atlanta and the two in the Los Angeles area.

The featured element in the company’s annual dorm promotional push, the inaugural Ikea Ready for College bus tour, is a  new initiative developed to familiarize consumers with ways to shop its assortment without the journey through a full-sized store. The tour will hit 30 college campuses across the country throughout late summer and early fall, the company stated. Inside a customized, branded school bus, Ikea has created a walkable showroom outfitted with popular products in campus living vignettes. Activations at each tour stop will include the Home Away from Home walkable showroom, plant giveaways and a planting station, a Frakta Bag Bar, a custom-made Dala horse reflecting Swedish folk tradition, and other attractions. 

Students who attend tour colleges can step in and learn more about the range of Ikea dorm-ready offerings, the company noted. A corresponding landing page on the Ikea website, which it identifies as the last stop on the college tour, offers bedroom, storage, food prep and transport, living room and “selfie” stations similar to the bus vignettes, with the selfie stations, including items such as the Poang armchair, the Snodjup decorative light and artificial plants.

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back-to-school

Ikea hits the road in first college bus tour.

• by Sarah Mahoney   @mahoney_sarah , August 16, 2024

Ikea wants to make it easier for college kids to snap up those Swedish dorm essentials. In a first, the retailer is kicking off a College Bus Tour, a walkable showroom popping up at colleges across the country. The Ikea Campus Explorer shows off easy-to-achieve dorm looks and hopes to build brand love with plant giveaways and on-site sales.

There are also customization stations, so students can put their own spin on those ubiquitous Frakta bags and Dala horses.

Ikea has long been one of students’ favorite destinations for affordable dorm gear. However, Gen Z shopping preferences have called for some new tactics.

“We continually evaluate how and where we can interact with people to make the most impact, especially college students, as we’re seeing Gen Z shift the way they interact with content,” says Christine Whitehawk, marketing communications manager at Ikea U.S., in an email to Marketing Daily.

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In addition to the first bus tour, the company has also added the Ikea Grad Bash, a student discount program, while starter box kits are all aimed at helping kids discover their décor vibe.

“College students are looking to find and reflect their personal aesthetic as they start this exciting, new chapter in their life,” Whitehawk adds. “We offer so many ways to express your personal style – this year, we introduced the first-ever Style Guide that highlights four interior design movements as inspiration.”

Sustainability continues to be a significant component, especially the retailer’s Buy Back & Resell program, where IKEA buys back gently used products to sell in its As-is section in stores and online.  

Ikea is running a fully integrated media plan to promote college offers, including social media, influencer support, dedicated emails and direct mail.

The National Retail Federation estimates that back-to-college shoppers will spend $86.6 billion this year. That’s a decline from $94 billion in 2023, but still the second-highest spending year since the NRF started the 18-year-old survey.

In separate Ikea news, the company is diving deeper into nighttime with a new collection of lower-priced mattresses designed to compete with companies like Costco, Casper and Purple. The emphasis is on affordability, with queen-sized and smaller sizes coming in under $600.

The retailer is also having some fun with bedtime. It's hoping to break the Guinness World Record for the largest-ever two-piece pajama gathering later this month at the company’s global headquarters in Sweden. (Naturally, the Ikea folks will wear pajamas printed with meatballs.) Later, the pajama party will expand to U.S. stores, offering those who show up to shop in their P.J.s a free breakfast, stylish selfie stations, and design advice.

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Plan your visit

Welcome to IKEA Museum in Älmhult. Here we tell you everything you need to know to get the most out of your visit. We look forward to meeting you.

Opening hours

IKEA Museum Every day 10:00–18:00

Museum shop Every day 10:00–18:00

Restaurant Every day 10:00–18:00 Hot food served from 11:30.

Adult: 60 SEK 60+: 55 SEK Children under 18 years: Free admission IKEA co-workers and their partner/children at home: Free admission

Good to know before your visit

Guide dogs and assistance dogs are welcome. Out of consideration for those with allergies, other pets are not allowed in the museum.

IKEA Museum is cash-free. Card or Swish payment welcome.

Yes you can. We have several charging stations in the museum car park, which are activated after you’ve paid the admission fee to the museum.

We are happy to offer tours with our inspiring, knowledgeable guides. Open tours are available and included in admission for individual visitors and small groups. Check times for open tours under  What’s on . We also offer more in-depth tours for small and large groups that should be booked in advance. Please visit our  Guided Tours section  to find out more.

Our exhibitions are interactive and fun for curious minds of all ages, and our restaurant offers children’s meals. In addition, you can find fun and inspiring products for children in the museum shop.

Getting here

IKEA Museum is in central Älmhult at IKEAgatan 5, and you can easily get here by train, bus or car. Click below for further information.

E4 from the south Follow the E4 European Highway towards Road 120 in Kronobergs län (Kronoberg County). Take exit 76 – Strömsnäs/Traryd interchange. Turn right towards Älmhult on the 120. At the first roundabout, take the third exit onto Bäckgatan. Then take the first right onto IKEAgatan. The car park is on the left. The entrance to IKEA Museum is to the far right.

E4 from the north Follow the E4 European Highway to Kronobergs län (Kronoberg County). Take exit 78 – Hamneda interchange. Take the roads Marknadsvägen and Pjätterydsvägen towards Älmhult. At the junction where Pjätterydsvägen ends, turn right onto Bäckgatan. Then take the first left onto IKEAgatan, before the roundabout. The car park is on the left. The entrance to IKEA Museum is to the far right.

Road 23 Follow Road 23 towards Älmhult. Take the exit towards Road 120/Traryd/Älmhult C/Stena/IKEA Älmhult. Continue straight ahead at the roundabout towards Älmhult C, and straight ahead again at the next roundabout. Carry straight on over the bridge and turn right.

At the next roundabout, take the first exit onto Bäckgatan. Then take the first right onto IKEAgatan. The car park is on the left. The entrance to IKEA Museum is to the far right.

There is a large, free car park between IKEA Museum and IKEA Hotell. Just outside the entrance to IKEA Museum, there are also spaces for visitors with special accessibility needs (badges/permits must be displayed). For those visiting with caravans, parking is permitted at the museum car park. If full, we recommend parking on the south-west part of IKEAgatan or First Camp Sjöstugan camping area.

Charging stations

If you have an electric car, there are free designated charging spaces in the IKEA Museum car park. Talk to our staff when you buy your ticket and they will give you a charging code.

The nearest bus stop is east of the railway tracks, south of the station building. Walk along the footbridge over the railway tracks. On the street, walk about 200 metres straight ahead and take a right. Follow the pavement about 50 metres, and the entrance to IKEA Museum will be on your right.

Find your bus here

Länstrafiken Kronoberg Skånetrafiken

Bus/coach parking

While you’re visiting, you can park your bus or coach behind IKEA Museum. Simply park parallel to the museum building’s wall on Västergatan.

IKEA Museum is just a stone’s throw from the railway platform. When you leave the train, take the steps up to the footbridge over the tracks and take a left. On the street, walk about 200 metres straight ahead and take a right. Follow the pavement about 50 metres, and the entrance to IKEA Museum will be on your right.

Book your train ticket here

SJ towards Stockholm/Alvesta/Malmö Öresundståg towards Malmö/Köpenhamn/Växjö/Kalmar Krösatåg towards Hässleholm/Växjö

Accessibility

Everybody is welcome at IKEA Museum. Our visitors have access to the museum and the exhibitions, restaurant and shop. If you have any questions or suggestions, please contact us.

We are constantly working to ensure everybody has access to IKEA Museum. If you use a wheelchair, walking aid or pushchair, you can move freely between all floors, through the exhibitions, and around the shop and restaurant. There are wheelchairs available to borrow if required.

Toilets There are toilets with good accessibility standards on several floors, and three of them are extra spacious.

Personal attendants If you have a disability and arrive with a personal attendant, they have free admission.

Guide/service dogs Guide dogs and service dogs are welcome. We cannot allow other animals into the museum because of allergies.

Parking There is a large, free car park between IKEA Museum and IKEA Hotell. Just outside the entrance to IKEA Museum, there are also spaces for visitors with special accessibility needs (badges/permits must be displayed). For those visiting with caravans, parking is permitted at the museum car park. If full, we recommend parking on the south-west part of IKEAgatan or First Camp Sjöstugan camping area.

Charging stations If you have an electric car, there are free designated charging spaces in the IKEA Museum car park. Talk to our staff when you buy your ticket and they will give you a charging code.

Our WiFi is free to use during your visit.

Free lockers are available for bags and clothes.

Stay the night in Älmhult

Want to stay overnight? IKEA Hotell is just over the road from the museum car park, offering a range of packages and also discounts for IKEA Family members. Read more here .

Any questions before your visit?

You will find contact details and FAQs here .

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Taking the free bus to Ikea in Stockholm

Ikea has become an important part of Sweden’s identity abroad and the flat-pack furniture giant now has more than 300 stores around the world. However, the biggest one of them all is still in Sweden.

It’s located just outside Stockholm, around 15km southwest of the city centre at Kungens Kurva. Some would say that you haven’t experienced Sweden properly until you’ve paid it a visit.

Thankfully there’s a completely free bus that will whizz you from central Stockholm to the big blue-and-yellow warehouse in 20 minutes flat.

To find out what all the fuss is about, we decided to hop aboard. Just to be clear: this is not a sponsored post and we don’t have any connection to Ikea. We’re only in it for the chance to eat cheap meatballs.

How to find the free Ikea bus

First off, you’re going to need to get yourself to Vasagatan 38, a short walk north of Stockholm’s main train station in Norrmalm .

At the time of writing the actual bus stop was just opposite the Nordic Light Hotel. We’ve marked the exact spot on the map below .

The bus departs from this stop in central Stockholm nine times every weekday, between 10am–7.15pm. It doesn’t run on weekends.

Times correct at the time of publication but are subject to change.

Time to board!

Why pay for an expensive hop-on, hop-off bus ticket when you’re visiting Stockholm? The Ikea bus provides a great free way to escape the centre for while, and will give you a feel for life away from the main tourist areas.

The bus has air-con and surprisingly cosy seats, so you can kick back and watch the Stockholm scenery passing by as the journey begins.

After setting off, the bus will make its way out of the city, passing the handsome spires of Gamla Stan .

Shortly after that you’ll enter a tunnel that sinks down below Södermalm . When you emerge on the other side, most of the views are of factories and warehouses. Welcome to the suburbs, folks!

The whole journey takes around 20 minutes, depending on traffic. Plumping for one of the rush hour buses can add another 10 minutes or so to the journey time.

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Arriving at Ikea

The bus drops you right outside Ikea in Kungens Kurva. Remember where you are – when it’s time to leave, the bus will pick you up from exactly the same spot, on the same side of the road (don’t cross the road for the ordinary bus!).

Into the “labyrinth’s web”

Prepare to enter a vast maze of futuristic household goods and flat-pack furnishings – or, as one member of staff called it when we visited, the “labyrinth’s web”.

The largest Ikea in the world has five separate levels, selling all kinds of household stuff: there are beds, desks, fridges, TVs, lamps and kitchen appliances, plus paper towels, vases, tote bags, kids’ toys… and yes, meatballs. But more on those later.

The inevitable “I’m completely lost” phase

When you get lost inside Ikea (and you will), the best idea is to ride the escalator from the top level straight down to the exit.

Alternatively, you can take the lift to the ground floor and follow the white arrows on the ground. The crucial word to remember is utgång (it means ‘exit’ in Swedish).

If you’re really lost, ask one of the Ikea staff for help. They may also be able to spill the beans about the  secret shortcuts and moving walls that help employees get around the shop more quickly.

Mountains of meatballs

If you don’t want to spend your money on furniture and kitchen supplies, and are just looking for a truly budget Swedish experience, head to one of the store’s food outlets.

At Ikea the whole point in the food is to keep people from leaving the place, so prices are insanely low – you can grab a plate of meatballs and a soft drink for as little as 15 SEK, and a coffee will set you back just 5 SEK.

Just be warned: the main restaurant here can get very busy.

Returning to Stockholm

When it’s time to go back to Stockholm, wait for the bus on the same side of the road as it dropped you off.

Important bit: the final bus leaves Ikea at 7.45pm. The bus stops several times on the way back, calling at Hornstull, Fridhemsplan, Kungsholmstorg and finally at Vasagatan 38.

Is this whole free bus thing a big tourist trap?

Well, it’s definitely a great way for Ikea to get people through the door, but you don’t have to go there to buy any furniture.

Both tourists and locals use the free Ikea bus, and there’s nothing stopping you from joining them, even if it is just a way for you to get a cheap meal and a bit of a sightseeing tour.

Once the bus stops at Ikea, the same driver turns around and goes straight back to the city, so there’s not even really any obligation to get off the bus and enter the store.

However, if you want to be able to tick another classic Swedish experience off your bucket list – meatballs at the world’s biggest Ikea – then you might as well go in.

Map showing the pickup location for the Ikea bus

Need more ideas? Here are 100 free things to do in Stockholm .

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Niagara Outlets & Ikea

Enjoy a fun shopping excursion to the Outlet Collection in Niagara-on-the-Lake, home to over 100 brand-name stores. This escape also features a stop at IKEA Burlington - shop 'til you drop!

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Board a big blue coach and join us for some retail therapy and shop ‘til you drop! The Outlet Collection (Niagara) features 100+ irresistible outlet brands including Aritzia, Nike Factory Store, Kate Spade New York, Brooks Brothers Factory Store, Coach, Michael Kors, Tommy Hilfiger and much more! Enjoy a visit to IKEA in Burlington as well - Shop affordable furniture and home furnishings.

Departing from: Hamilton, Burlington, Kitchener, Cambridge, Morriston, London, & Woodstock.

Book online or contact our reservations department at  1 800 461 8687 x 280

Price Includes

Luxury motor coach transportation

Visit to the Outlet Collection at Niagara

Visit to IKEA Burlington

Before booking, please read our  terms & conditions .

We recommend the purchase of Allianz Travel Insurance. Get a quote or purchase online  here .

Below is a list of pick-up points available on this tour.

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Does IKEA offer Shuttle bus service?

Due to the ongoing situation with COVID-19, IKEA has decided to suspend its shuttle service in all markets.

For many years, IKEA offered a shuttle bus service in some market areas. Due to the ongoing situation with COVID-19, we have decided to suspend this service. We truly apologize to those who relied on this service and we look forward to finding alternative ways to ensure our customers have access to the best shopping experience available.

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Is parking free at IKEA?

All IKEA stores have free parking which includes Disabled and Parent & Baby parking bays. 

Can a store co-worker help load my purchased items into my vehicle?

Due to safety reasons, co-workers unfortunately cannot assist customers in loading their purchases into their car.

Do you have wheelchairs or electric scooters?

Non-electric wheelchairs and electric scooters are available for customers by request at all of our stores. You may request one when you visit your local store at the front entrance.

Is there a new IKEA store in Toronto?

IKEA Canada is thrilled to announce the opening of its first urban store in Downtown Toronto.

I want to go to IKEA with my pet, is this allowed?

At IKEA we love pets. So much so, that we created a product line specifically for animals! We allow our customers to shop with their service animals. The animal needs to be leashed, kept close to the owner, and well behaved. If your animal shows signs of disobedience, you may be asked to leave and explore other ways of shopping with IKEA. We thank you for understanding.

What kind of payment methods are accepted at IKEA?

For your convenience, IKEA offers several options to pay for your items.

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Imagine a place where you can feast on IKEA’s famous Swedish meatballs while watching the spectacular sight of planes landing and taking off.

Lucky for you, that place is right here in Elizabeth, New Jersey, home to one of the largest IKEA locations in the tri-state area . So if you’re looking for the perfect IKEA furniture to furnish your home, head to Elizabeth, NJ!

Store Hours

Monday to saturday: 10 a.m. - 9 p.m., sunday: 10 a.m. - 8 p.m., stretch your budget further at ikea elizabeth.

It doesn’t hurt that Elizabeth is home to New Jersey’s largest Urban Enterprise Zone (UEZ). This means that customers only pay half the NJ sales tax for in-store purchases. And since IKEA is located by The Mills at Jersey Gardens , shoppers can easily find everything they need in one trip. As an added bonus, New Jersey has no sales tax on clothes and shoes.

You’ll also find plenty of sales and promotions at IKEA Elizabeth. And frequent shoppers can enjoy special savings, offers, and giveaways by joining IKEA Family . It’s free to join and members enjoy perks like free coffee or tea, members-only monthly sales, and much more.

The IKEA Experience

First time heading to IKEA? Let’s take a quick tour of the IKEA in Elizabeth, New Jersey to find out what makes it the perfect home decor and furnishings stop.

Shopping at IKEA

At IKEA, you’ll roam through displays of living rooms, kitchens, and bedrooms furnished in the sleek Scandinavian style IKEA is known for. Looking through IKEA Elizabeth photos, you'll discover a top-rated destination for furniture shopping. Once you’ve found the perfect piece of furniture, just walk over to the warehouse section and add it to your cart.

And IKEA doesn’t just sell furniture…

You can also stock up on European delicacies in their Swedish Food Market, snag house plants, or grab new pots and pans for your kitchen.

You’ll find everything from bedding and wall art to light fixtures and a new kitchen sink. IKEA is also family-friendly , offering children's play areas, baby care rooms, shopping strollers, family parking, and more.

Dining at IKEA

After all that shopping, relax and recharge at the IKEA Restaurant and Cafe, which overlooks the runway of Newark Liberty International Airport. Here you can sample delicious Swedish meatballs with mashed potatoes and lingonberry jam or enjoy a cup of coffee.

Like the rest of IKEA, the restaurant is family-friendly and offers a play area, microwaves for warming food and bottles, and high chairs. It also offers a selection of kids meals, including organic food options.

So sit back, relax, and enjoy your meal while delighting in the incredible sight of planes taking off and landing.

Events at IKEA

Discover a variety of exciting events , ranging from bingo nights to special sales. Admissions for IKEA events vary depending on free registration or IKEA Family memberships. Explore a wide range of IKEA events that are community-focused, which includes being a part of the annual Taste of Elizabeth . For more upcoming events, discover thrilling festivities before or after visiting IKEA.

Getting to IKEA in Elizabeth

Elizabeth is situated just minutes from New York City, Newark Liberty International Airport, and two train stations, making it extremely accessible to shoppers.

If you’re driving from New York, getting here is easy. Take the Lincoln or Holland Tunnel to the New Jersey Turnpike to exit 13A. Then simply follow the signs to IKEA Drive.

If you’re coming from north New Jersey, take the Garden State Parkway toward Newark Airport. From Morristown, take the 280 or 78 to the Turnpike. Remember, exit 13A gets you straight to IKEA.

Public transit options include taking the New Jersey Transit 111 bus from the Port Authority Bus Terminal, which drops you off at IKEA Elizabeth. You can also take a New Jersey Transit train from Penn Station in New York to Newark’s Penn Station and transfer to the 62 bus, which will take you straight to IKEA.

Furniture Delivery & Getting It Back Home

Bought more than you can handle? IKEA’s got you covered with its convenient and affordable delivery options.

So if you’re planning on buying a sofa or bed, don’t worry about lugging it home on your own. To find out more about delivery options, check out the IKEA Elizabeth Services page .

So what are you waiting for? Swing by IKEA in Elizabeth and say "hej" to your new furniture. Make a day of your shopping trip and discover a variety of exciting things to do near IKEA.

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Find the Unexpected in Elizabeth

Elizabeth is big on retail therapy. Our city is home to an outlet mall, a vibrant shopping district, and even a famous furniture store known for its Swedish meatballs.

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News and Views on New York City Transportation

What the ikea shuttle says about nyc’s transit.

Just over three weeks ago, the highly-anticipated New York City Ikea opened its doors on the waters of the New York Harbor in Red Hook, New York. Red Hook has escaped the gentrification that has run rampant over the rest of the western sections of Brooklyn largely because the nearest subway stop is a mile away and the buses are never too reliable . But with the Ikea came more public transit options to the area.

As part of their efforts to attract customers while encouraging New Yorkers to avoid driving, Ikea is running free shuttles to various transit-accessible parts of Brooklyn and Water Taxi ferries to and from Lower Manhattan. Well, as New Yorkers — Ikea-bound and otherwise — are rather resourceful people, residents of Brooklyn have taken a liking to the free transit options . Jeff Wilkins of The Daily News explains:

Countless commuters are taking advantage of Ikea’s free bus and ferry – without ever setting foot inside the giant Swedish furniture store that opened last month in the waterfront neighborhood. The posh, coach-style shuttle buses, equipped with footrests, reading lights and music, are quickly becoming popular with travelers tired of shelling out $2 for overcrowded – and, by comparison, uncomfortable – city buses … The free bus service transports passengers from Red Hook to stops on Court St. and to subway stations at Fourth Ave. and Smith and Ninth Sts. every 15 minutes during store hours. Thrifty bus riders aren’t the only ones taking advantage of Ikea’s services. City residents are also saving $6 each way and taking the store’s free water taxi to and from Wall Street. “It’s such a nice ride, I’d almost be happy to pay for it,” said Steve Riley, 40, who lives in Park Slope, takes the Ikea bus and then transfers to the Ikea water taxi for his job in SoHo.

Wilkins writes that only eight of the 19 riders on the first shuttle of the day last week were bound for the Swedish furniture store. Two of those folks were employees.

So what does this mean for public transit in New York? Well, at a time when the MTA is increasingly coming under attack from politicians and the public, this news does nothing to bolster the MTA’s case. But is it a call for privatization? Some time this week or next, I’ll have a long post about the future of the MTA, but I’m not sure privatization is ever the way to go. It didn’t work in London; it hasn’t really worked anywhere mainly because public transit doesn’t really turn a profit. The aims of private companies and the goals of public transportation systems are rarely in line with each other.

Rather, the MTA could take a lesson from the comfort and ease of the Ikea Shuttle. Riders want to like their public transit options. They want to be ferried or bused in relative comfort with enough space to sit. They want a reliable and steady schedule, and from the sound of it, they’re willing to pay for that privilege. Perhaps the MTA could use the lessons of the Ikea Shuttle to improve bus service; perhaps the Ikea Shuttle will remain unique among the city’s transit options. Either way, it’s certainly an interesting case study in unintended consequences.

Photo above of the Ikea Shuttle by flickr user the real janelle .

Benjamin Kabak

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Are there other examples of private business paying for an addition to the NYC transit system to boost traffic?

For example, there’s a branch of the blue line that runs to Aqueduct Race track, and there were racetrack specials that would run from downtown Brooklyn. Did the track pay for the connector and the additional trains?

Well, up until recently you could put the express buses in that category, but the MTA took them over.

It’s not quite private, but the PATH train will get you from Christopher St to 34th St along Sixth Avenue for less than the subway.

There’s also the NY Water Taxi ( http://www.nywatertaxi.com/map/ ) which could get you around midtown/downtown without using MTA, with a few Brooklyn/Queens connections — at least if you’re going close to water.

The Gray Line tourist buses probably aren’t worth it for intra-city travel.

Let’s be precise here, folks. The “private” express buses were never really “private”. They received a very hefty subsidy from the NYC DOT and, as I understand it, that subsidy (as well as other additional funding) now goes to the relatively new MTA Bus operation.

In the end, the economics of true, equitable, ubiquitously available public transit will always require some type of subsidy from the public sector – the question is how much. If we are willing to pay the operators of the buses a wage that is fair and upon which one may make a living, then don’t expect to not have to subsidize a “public” service which people demand be affordable and convenient.

As for other examples, the ones that pop into my head right away are the “apartment shuttles” that buildings on the far East Side (Yorkville) pay for to ferry their residents to/from the 86th Street Lexington Avenue Subway station. They remind me of the same large 40-foot buses used in Philly by apartment buildings on the Ben Franklin Parkway. These buses have always irked me a bit – although I understand why the buildings run them (i.e., to attract tenants), they rank of classism to me (i.e., “Why should I have to wait five minutes to ride a crowded SEPTA bus?”) On the East Side, it makes even less sense to me, since the M86 is pretty reliable and might only add a few minutes to the trip overall. BUT – it’s FREE if you live in the building, so – like IKEA’s bus – why not use it?

Also, in that same neighborhood, you can see an example of what “private” sector transit might look like sans subsidies: Mario’s van service. Every day hundreds (as far as I can tell) Yorkville residents eschew the X90 and use these white vans (I believe the fare is $5.00 – the same as an express bus) for an express trip down to the financial district. But these vans only run in the peak period/peak direction. It would be as if the MTA decided to run ONLY the X90 and not provide the local services to the area (i.e., M31, M15, etc.) that provide for transit service throughout the day, thus obviating the need for a car.

Blue Line? Don’t mean to pick on you, but as a native, that always makes me cringe.

Actually, the Aqueduct Specials ran from the now-abandoned lower level platform at 42nd Street on the Eighth Avenue Line.

I’m pretty sure the Transit Authority, not the track, funded the service, just like the agency pays for the extra trains to and from the ballparks.

Calling traisn by color makes me cringe too. At Columbia the other day someone asked me ifthe red line comes here, Ugh.

And yes, the MTA and the city do their best to run extra service on special game days. for example, the (4) can have boosted traffic because of Yankee Stadium as can the or (7) for Shea Stadium The MTA publicizes he thing for ballparks a lot, but I’m sure it happens elsewhere.

The article also talked about the proximity of methadone clinics, which you did not….

I don’t mean to sound harsh, but why exactly does this matter? I linked to the article and analyzed its transit policy implications. In my opinion, The Daily News’ quoting an anonymous driver as saying that “many” riders are going to a meth clinic is just a way to stir up outrage. Other sites have covered it, and for my purposes, it doesn’t really have much to do with my point.

The key point about the Ikea shuttles is that if non-shoppers continue to be the predominant customers, they’ll be discontinued.

Oh, you bet they’re paying attention to the numbers. Once the publicity wears off, IKEA will realize just how expensive it is to keep running those buses and ferries. (FYI, farebox ratios for NYCT buses are significantly lower than for subways)

If we, the public, want them to keep doing it, we better actually do some serious shopping (or carry around full IKEA bags to give them the impression we’re shopping).

I’ll be eager to see what develops 1 year from now or 5 years from now….

it’s been many years since i lived in Bk, but if I recall correctly the B69 took forever to come and was always late. I heard this was b/c the drivers would stop somewhere in red hook for prostitutes

also, public transit CAN be privatized, although it’s usually only dones so in places with really high usage per vehicle mile. NYC has a high usage, but also a large network that’s also old and needs to be repaired/maintained

Although public transit can be privatized, the public reaction has generally been overwhelmingly negative, once the reality sets in. There is a simple reason for this. Private operators look to be profitable, and most public transit does not earn a profit. There are plenty of MTA lines that, on a pure cost-return basis, either should not operate at all, or should not operate with anywhere near the frequency they do. The reason we have them is because they run as a public service, not as a venture for profit.

Bravo for Ikea. The City should do more to encourage private business to run these type of ferry/bus services. Not all public transport needs to be run by the government!

New York City really need to look at ways to encourage more of this kind of alternative public transport.

Does Mayor Bloomberg’s 2030 plan have anything to say about private comapanies like Ikea playing a role in the City’s public transportation infstructure?

Maybe instead of privatizing, the MTA should do a complete survey of its transportation system to better match service with where people actually need to go. Various new routes and perhaps even subway extensions would be very useful.

Also, giving priority to services to commercial centers like malls and big-box stores seems to be the trend in public as well as private transportation. One of two Staten Island buses that goes to another borough (Brooklyn) takes riders to the Staten Island Mall. A new mall projected for Staten Island’s West Shore has a ferry in the works. So what will make the express buses less crowded for the rest of us is not the desire of the people for a new transit option, but a new shopping center in their neighborhood.

Actually, you might want to do a little research on your statement that privatization hasn’t worked…

http://en.wikipedia.org/wiki/M.....vatisation

From the Wikipedia article you just linked to: “Yet, this trend seems to have reversed, as profits grew more than tenfold in the fourth quarter of 2004, making it one of the few profitable public transport systems in the world.”

So you found the exception to the rule. For the most part, public transit is not profitable and thus hasn’t really worked in a private setting. I was being a bit hyperbolic when I said it hasn’t really worked anywhere. I should say that it hasn’t really worked anywhere outside of a Hong Kong system whose profit is largely dependent on real estate revenues more so than on the profit derived from rail passengers.

[…] 2nd Ave. Subway History « What the Ikea Shuttle says about NYC’s transit […]

The City should do more to encourage private business to run these type of ferry/bus services.

You’re forgetting that the main purpose of “Ikea Transit” is to get people to and from their store. Ikea isn’t offering to supplement NYC Transit out of generosity. If it doesn’t suit their business purposes, they can drop it at any time. That isn’t a sustainable transit model.

Does Mayor Bloomberg’s 2030 plan have anything to say about private comapanies like Ikea playing a role in the City’s public transportation?

It doesn’t, because there are very few cases where it would work. Indeed, we don’t even know if “Ikea Transit” will work in the long term. Remember, almost every public transit line we now have was run by a private for-profit company at one point. They all went bankrupt.

Hypothetical scenario:

I’m at a bus stop with my friend the businessman. Up comes three vehicles: an MTA bus, a plush private coach, and a no-frills private van.

The only things they have in common: they accept Metrocards and meet government safety standards. The businessman pays $4 for the coach and I pay $1 for the van and we all get to where we want to go.

There is a ridiculous amount of car traffic on 9th Street. Anything (buses included) that takes some of these cars off the road is good news to me.

It is interesting that this bit of information should be tossed about on the blogs at the same time the Straphangers recently posted information about the increase in bus ridership versus the mediocre increase in service. Although I am willing to give the MTA the benefit of the doubt and assume that there was excess capacity ten years ago, the straphangers revealed some interesting information about the B61, the bus that I ride everyday and that duplicates the IKEA shuttle route. Ridership on that bus route has increase 74% in the last ten years and service has increases only 7% over the same period! Gene Russianoff is correct; at least once a week the bus goes by too full to accept more passengers. What’s going on here?

From the Daily News article, the Ikea Spokesman Joseph Roth said this, We are thrilled that we are providing free transit options for the people of New York to come to Ikea and to come to Red Hook.” “We support mass transit, and if people are using our services and not going to Ikea, that’s fine with us as well.”

The quotes above tells me that Ikea does not care that people are using the shuttle for commuting. I guess Ikea wants to be a good neighbor. Also I think Ikea had predicted people using the shuttles other than for shopping. When something free people will miss use it.

ooo BK touchy about the Smack, huh?

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The IKE BUS pulling up to the IKE SUN PARK stop on Route B

Ike Bus: Slow-Paced Sightseeing in Ikebukuro

NAVITIME TRAVEL EDITOR

Sightseeing in Tokyo doesn't always have to be so hectic. If you happened to be strolling through Tokyo’s Ikebukuro neighborhood recently, you’ve probably spotted a bright red bus leisurely making its way through the city's streets and catching everyone's attention. The bus is called the Ike Bus and it is a great alternative, slow-paced way to spend a day sightseeing in one of Tokyo’s most vibrant art and cultural districts of Ikebukuro.

The Ike Bus from the Willer Bus Company

The Ike Bus is a slow-moving electric bus that travels on two overlapping routes through the east and west sides of Tokyo's Ikebukuro neighborhood. It travels at a maximum speed of 19km/h (about 12mph) and has a seating capacity of 22 passengers. It was commissioned in November 2019 by the Art and Culture Development Council of the local government of Toshima-ku, the Tokyo ward where Ikebukuro is located, and the bus operating company Willer. The goal is to enable easier access to Ikebukuro's major parks, art and cultural landmarks. These include the Tokyo Metropolitan Theatre, the Sunshine City Prince Hotel, the Hotel Metropolitan, the Hareza Ikebukuro commercial complex as well as Minami-Ikebukuro park and Ike-Sun Park. It runs seven days a week, every twenty minutes beginning at around 10:00am and ending around 6:00pm. One standard single fare ticket costs 100 yen, while you can also purchase a one-day unlimited fare ticket for 250 yen. The prices are discounted for children, senior citizens and those with disabilities.

A one-day pass priced at 250 yen

Eco-friendly, whimsical and delightful

Before even getting on the IKE BUS, the first thing you will notice is its bright red exterior. The bus was designed by an award winning Japanese transportation vehicle designer named Eiji Mitooka, who also designed the bus stop signage and the staff uniforms. In addition, the bus is fully electric and has wheelchair access, making it eco-friendly and accessible for those with disabilities. At each stop, you will notice the distinct bright red signage of the bus stop with the IKE BUS owl character perched on top.

The IKE BUS owl perched on top of one of the bus stops

Once inside, you will notice that the interior flooring and seating is filled with whimsical multi-colored patterns and shapes. If you look up, there will also be a digital display covering the entire roof of some of the buses. The display provides interesting video information about the city of Toshima and its cultural and seasonal events.

Whimsical seat design inside the IKE BUS

We traveled on the IKE BUS one day to find relaxing places to grab a cup of coffee or a quick bite to eat in between visiting some of the major landmarks accessible on the two routes. We have three great recommendations below.

Eat Good Place

Both the A and B routes of the IKE BUS stop at IKE SUN PARK, the largest park in Toshima-ward. Opened in July 2020, the park is a great place to relax because of its wide, grassy lawn, comfortable seating areas and joyful, family-friendly atmosphere.

Eat Good Place cafe and restaurant at the IKE SUN PARK stop

At IKE SUN PARK, you will find Eat Good Place, a cafe and restaurant that is a relaxing place to sit with a cup of coffee and a small snack while enjoying the scenery. We highly recommend trying their delicious selection of scones which come in a variety of savory and sweet flavors. You can also ask them to heat it up for you so it is warm and crispy on the outside and soft and chewy on the inside.

Pistachio and cranberry scone with a cup of coffee at Eat Good Place

If you are hungry, they also have a full breakfast and lunch menu filled with classic options such as toast with avocado, croque monsieur, grass fed beef burgers or vegetarian rice gratin dishes. Eat Good Place Website: https://www.epietriz.com/restaurants/eat-good-place Eat Good Place Instagram: https://www.instagram.com/eatgood_place/

Fabric Café

Route A and Route B also both stop at Higashi-Ikebukuro station, where you will find the entrance to the Yurakucho line on the Tokyo Metro subway. Here, we highly recommend checking out Fabric Cafe, a tiny sandwich and coffee shop with comfortable seating and delicious grilled sandwiches and coffee.

Fabric Cafe at the Higashi-Ikebukuro stop

The shop has an atmosphere reminiscent of coffee shops in Australian cities like Sydney or Melbourne where coffee culture is strong. They even have Australian radio programs running in the shop speakers in the background. Fabric Cafe's grilled sandwiches use vegetables that taste especially fresh. Spending time here is a great way to recharge your batteries while you wait for the next IKE BUS to roll by.

Fabric Cafe's grilled aubergine, tomato and cheese sandwich (left) and a grilled honey, cheese and potato baguette (right) with a cup of coffee

Fabric Cafe Website: " target="_blank" style="word-wrap:break-word;"> http://www.fabric-coffee-sandwich.com/

Racines Bread & Salad

One of the benefits of traveling slowly through some of the side streets of Ikebukuro is unexpectedly catching the scent of freshly baked donuts wafting through the air straight through the open windows of the IKE BUS. Racines Bread & Salad is a hand-made donut shop that also sells fresh salads, bread, vegetables, kombucha and other specialty beverages. It is a few minutes-walk from the Azuma-Dori stop on Route B of the IKE BUS.

Racines Bread & Salad donut shop at the Azuma-dori stop on Route B

The shop boasts that it makes 1,000 hand-made donuts in 25 different varieties every day.

Racine Bread & Salad's maple bacon, chocolate and 5 color sprinkle and blood orange brioche donuts, and old-fashioned plain, cinnamon, sugar and strawberry donuts

Racines Bread & Salad Website: " target="_blank" style="word-wrap:break-word;"> https://racines-b-s.com/ Racines Bread & Salad Instagram: " target="_blank" style="word-wrap:break-word;"> https://www.instagram.com/racines_bread_salad/

Slow-paced sightseeing on the IKE BUS

With so many options to travel around Tokyo, it is refreshing to see one alternative that aims to slow things down rather than speed things up. The IKE BUS is a fun, delightful and relaxing way to stroll thorough one of Tokyo's most vibrant neighborhoods. And don't forget to take some time to sit back and relax at some of the recommended spots above before hitting up the next stop on the IKE BUS.

Getting on the IKE BUS at the Tokyo Metropolitan Theatre stop on Route B

Ike Bus details

Website: https://travel.willer.co.jp/ikebus/ Seating capacity: 22 passengers Maximum speed: 19km/h Standard single fare ticket: 100 yen One-day unlimited fare ticket: 250 yen

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