tourism industry in south africa 2022

SA tourism sector goes from strength to strength

South Africa’s tourism sector continues to exhibit strong recovery post-COVID-19, with the first half of 2023 recording more than 4 million tourist arrivals.

This is a significant increase from the 2.3 million tourist arrivals between January and June 2022.

The total number of tourist arrivals to South Africa between January and June 2023 showed a 78.2% surge in the first half of 2023 when compared to the same period in 2022.

“There has also been a substantial increase across all regions in the same period. Although the current growth demonstrates signs of recovery, we are still operating at 80% of our pre-pandemic capacity. In 2019 South Africa welcomed more than 5 million tourists between January and June,” Tourism Minister Patricia de Lille said.

De Lille said the African region continues to bring the largest share of tourist arrivals to the country.

“We are pleased with the number of visitors that our country continues to receive from the rest of the African continent. This is a testament to the marketing efforts that we have implemented to attract tourists from this region. 

“Africa remains a key source market for us, and we are committed to collaborating as a tourism sector to make sure we welcome visitors from this region and that we cater for their needs and preferences.

“Beyond the African continent, South Africa has welcomed more visitors from other regions too. These robust figures showcase South Africa’s charm and attractiveness as well as the work that we are doing in marketing South Africa as a tourist destination of choice,” de Lille said.

De Lille said the substantial increase, particularly from Australasia and Asia, reflects the global trend towards post-pandemic travel recovery. 

“We are growing stronger each day and we are determined to pass pre-COVID-19 arrival numbers. South Africa is open for tourism, and we are ready to welcome more tourists from across Africa and the globe to experience our diverse cultures and heritage.

“I wish to express my deepest gratitude to all travellers who chose to explore our country and contributed to the tourism sector’s growth and to our economy. The support of travellers, both domestic and international, has played a crucial role in revitalizing our economy and restoring the vibrancy to our tourism sector.

“I also wish to thank the tourism private sector across the country for all your hard work to grow our tourism offering, promote South Africa as a must-see destination and for your amazing hospitality in welcoming and hosting our visitors,” the Minister said.

South Africa was recently honoured by readers of the UK’s Telegraph Travel publication with the title of "Best Country" while Cape Town claimed the coveted title of "Best City in the World”. – SAnews.gov.za  

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South Africa’s Travel & Tourism’s Growth to Outpace the National Economy for the Next 10 Years

South Africa’s Travel & Tourism’s growth to outpace the national economy for the next 10 years

Travel & Tourism to create more than 800,000 jobs over the next decade

London, UK: The World Travel & Tourism Council ( WTTC ) has revealed the South African Travel & Tourism’s GDP will drive the national economic recovery over the next decade.

The forecast from WTTC’s Economic Impact Report (EIR) shows the South African Travel & Tourism sector is forecasted to grow at an average rate of 7.6% annually over the next decade, significantly outstripping the 1.8% growth rate of the country’s overall economy.

By 2032, the sector’s contribution to GDP could reach more than ZAR 554.6 billion (7.4% of the total economy), injecting nearly ZAR 287 billion into the national economy.

The sector is also expected to create more than 800,000 jobs over the next decade, to reach more than 1.9 million by 2032.

Although the data reveals a bright future for South Africa’s Travel & Tourism sector, the recovery was seriously hampered after the detection and surge of the Omicron variant.  

Many countries around the world placed severe and damaging restrictions on African countries, which caused even further damage to those economies and put thousands more livelihoods at risk.

By the end of this year, Travel & Tourism’s contribution to GDP is expected to grow 37.2% year on year, to nearly ZAR 268 billion (4.3% of total economy).

Employment in the sector is set to grow by 3.8%% to reach more than 1.1 million jobs.

Julia Simpson, WTTC President & CEO, said: “Although the future looks bright for the South African Travel & Tourism sector, the recovery this year will be slower than expected.

“Knee-jerk travel restrictions imposed over South Africa and other African destinations were impulsive and unjustified. Instead of punishing, these countries should have been praised for discovering the variant early.

“However, with GDP contribution and jobs on the rise, the long-term forecast looks very positive.”

In 2019, the South African Travel & Tourism sector’s contribution to GDP as a share of total economy was 6.4% (ZAR 405.2 billion), falling to just 3.1% (ZAR 180 billion) in 2020, which represented a staggering 55.6% loss.

The sector also supported more than 1.5 million jobs across the country, before suffering a 29.9% drop, falling to just over one million.

WTTC’s latest EIR report also reveals that 2021 saw the beginning of the recovery for South Africa’s Travel & Tourism sector.

Last year, its contribution to GDP climbed 8.4% year on year, to reach just over ZAR 195 billion.

The sector also saw a recovery of 20,000 Travel & Tourism jobs, representing a 1.9% rise to reach almost nearly 1.1 million.

Download the press release >

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This report details tourist arrivals to South Africa. It excludes transit and covers sea, air and land arrivals to South Africa, for the October 2023 period.

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This report details tourist arrivals to South Africa. It excludes transit and covers sea, air and land arrivals to South Africa, for theSeptember 2023 period.

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This report details tourist arrivals to South Africa. It excludes transit and covers sea, air and land arrivals to South Africa, for the August 2023 period.

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Major Global Travel Trends (based on online content analysis)

South Africa on social media

The BMW International Open has made us excited for the BMW Golf Cup World Final to be hosted in SA. We caught up wi… https://t.co/IDHsnwn33E

Always a pleasure partnering with local businesses to promote SA on the global stage. Warren Weitsz, Co-Founder of… https://t.co/doxJa4wVxf

To say the players are bringing their A-game is an under statement! Round 2 has given us many unforgettable moments… https://t.co/IA2Ki5qsWO

"...Patrons have been keen and interested in engaging on where the best fairways in SA are. Paired with some of our… https://t.co/9kNQbIl1J5

Our stand at the BMW International Open has been drawing a lot of attention – and rightfully so! “We are proud and… https://t.co/jYDjs6VRM2

Clear skies, rolling greens, supportive crowds – the conditions couldn’t be better for a day at Golfclub München Ei… https://t.co/Z7UnxSbbuP

What happens when an amateur and pro hit the fairway together? Find out in the Pro-Am Tournament, where 3 amateurs… https://t.co/Ee3hgR1Ggc

They are joined by Grand Pavios Event Organiser. They will visit Kwa-Zulu Natal, Cape Town, and Knysna showcasing S… https://t.co/066ntNJGr1

As the country of Honour at the 2023 event, South Africa represented by South AfricaTourism in collaboration with W… https://t.co/ie2E9ZqaCF

Hosted in La Rochelle, France, the Grand Pavios is a major annual event for sailing enthusiasts and an internationa… https://t.co/R2P0GYpVrQ

Ready to get into the swing of things? The Pro-Am Tournament of the 2023 BMW International Open starts today in Mü… https://t.co/3l9e4mPMSo

Don’t miss out on what happened in the world of South African tourism with our #TourismTuesday newsletter. Read ou… https://t.co/Gvg2rDCBiT

Continuation.. To all the fathers in tourism, we salute you for your hard work, passion, and dedication. Thank you… https://t.co/TcpxDeaKkM

Continuation... On this special day, we encourage everyone to take a moment to appreciate and celebrate the fathers… https://t.co/7atxViWyxd

Fathers ensure a safe environment in which everyone can enjoy our country's diversity and play a pivotal role in cr… https://t.co/T8vvGTCu7i

Continuation... Today, we want to celebrate and honour the remarkable dads who play a vital role in shaping the wor… https://t.co/qS9WYfXyE0

@sontondlovu, the ACEO/COO of SA Tourism, joins in celebrating Father's Day by sending warm wishes to all the fathe… https://t.co/7ZbeNsUYoy

In commemoration of Youth Day, let’s shine a spotlight on the Basic Quality Verification programme by @TGCSA_, that… https://t.co/TZ2FDTadcJ

We look forward to showcasing South Africa’s abundant tourism offerings to a global audience while reminding them a… https://t.co/8df5w5kyGL

A dynamic collaboration between SA Tourism and the iconic BMW Group is set to supercharge the country’s efforts tow… https://t.co/tB5xLgYjnq

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Africa’s tourism industry – trend report 2022.

• May 6, 2022

2022 is an exciting year for the African tourism industry. It is the year we are turning the COVID 19 corner, rolling up our sleeves and building a new future for our tourism industry.

Trend 1: Greenwashing won’t ‘cut it’ anymore

Greater transparency. More accountability. These are what travellers will be looking for when they travel to Africa and beyond in 2022.

Trend 2: African cuisine will take its place at the global table

African food is diverse. It is unique. It is authentic, and it is healthy. It is also an intriguing new tourism trend for Africa

Trend 3: Diversity: The same but different

Not all travellers are created equal. The pandemic has seen an emergence of ‘the diversity traveller’—people with needs beyond the nuclear couple or family such as single women travelling alone, single-parent families, people of colour, the LGBTQ+ market and people with disabilities.

Trend 4: Accessibility will be a game-changer for tourism

According to UNWTO, ensuring accessibility for tourists with specific access requirements could be a ‘game changer’ for destinations around the world.

Trend 5: Luxury is no longer about money; it is about time and wellness

Travelling with purpose, meaningful experiences, bucket list destinations and itineraries, and exclusive escapes (travel bubbles and remote locations away from the crowds) are the main luxury travel trends.

Trend 6: Travel Bubbles: Group travel of a different kind

The pandemic may be largely behind us, but ‘travel bubbles’ are here to stay

Trend 7: From over-tourism to impact tourism

Over-tourism was a major concern prior to the pandemic. So much so that a number of destinations started putting the brakes on tourism numbers—until of course the pandemic hit and global tourism came to a devastating standstill.

Trend 8: Linger Longer Slow tourism is coming of age

The trend for 2022 is that people are taking longer trips with fewer stops, the coming of age of what has been coined ‘slow tourism’.

Trend 9: Flexcation, bleisure, workcation – the workforce of tomorrow

Remote work has turned the global workforce onto its head. Employees are now insisting on a more flexible workplace with a renewed focus on work-life balance.

Trend 10: Tech and human connection go hand-in-hand

If we’re very honest, most of us have forgotten how to live – and travel – without technology. The pandemic has accelerated our adoption of technology even further.

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South African Travel Trends To Watch In 2022

• June 1, 2022 June 1, 2022

Last year wasn’t a great one for travellers, or the global tourism industry for that matter. Perhaps that’s why so many are pinning their hopes on 2022.

If you’re planning ahead in your business or simply want in on what’s new, here are the top predicted South African travel trends to watch in 2022:

A back-to-travel boom

With vaccinations, testing, and new treatments to help manage the virus – travel is back on the cards worldwide, and traveller confidence is growing.

“This year we’ve seen the emergence of the ‘catch-up consumer’ or ‘revenge traveller’ – those making up for holiday experiences they’ve missed out on during Covid-19,” says Euan McNeil, Managing Director, Flight Centre Travel Group South Africa.

“Having been grounded for so long, holidays are more important to travellers now than ever before. We’re seeing South Africans increasingly excited for life-changing holidays in far-flung destinations where they can try new activities they’ve never done before.”

It is interesting to note that last minute bookings are still popular, with many travellers still booking to travel in the same month. “In November last year, 44% of bookings were made to travel in the same month. Since December, this number has increased to 70% of bookings made for travel in the same month.”

Travel for friends and family

The pandemic prevented many South Africans from connecting with loved ones based overseas.

For many South African travellers, their desire for transformation travel experiences is primed to encompass ‘life moments’ — celebrations and special occasions put on hold during the height of lockdowns and global travel restrictions. 

From studying abroad to employment opportunities, weddings, birthdays and new additions to the family, many need to travel to experience meaningful life moments they might have missed during the height of the pandemic.

The turnaround for those visiting friends and family took priority over general leisure holidays.

A helping hand

Travel still brings with it many complexities, providing plenty of opportunities for trusted travel advisors to become valuable allies to local travellers by offering guidance and support amidst the still-changing Covid-19 regulations.

Pandemic-era travel requires more emphasis on pre-departure planning than ever before. Add to that unexpected changes and cancellations, reduced airline capacity, and cross-border Covid testing and documentation required makes having a one-stop-shop service with a travel agent in 2022 invaluable.

Going green

It’s no secret that Covid-19 has accelerated the transition towards responsible travel within the global tourism sector. The state of our climate will remain a primary concern for travellers who will desire options that will make them feel better about choosing to travel.

In a report compiled by the World Travel and Tourism Council in November 2021, over 80% of global travellers expressed the importance of sustainable travel is vital, with almost 70% expecting the travel industry to offer more sustainable travel options in the future.

When it comes to sustainable travel in 2022, it cannot be about returning to the old ways. It has to be about making healthier holiday choices to preserve the environment.

Pricing is key

A boost in travel demand doesn’t mean everyone will immediately splurge on bucket-list destinations. We’ve all felt the pinch since the start of the pandemic, however there are a large number of travellers who have been able to save due to limited travel opportunities.

According to a 2021 Google-Ipsos survey, 85% of travellers say affordable prices are the most crucial factor when selecting their flights, accommodation and activities in 2022. While this data helps us understand the general needs of our customers, it’s essential for travel providers not to go ‘cheap’ in 2022, but rather to set prices that reflect true value for their clients.

To make up for holidays missed, a significant portion of local travellers are then willing to spend more on their upcoming trips than what they would have pre-Covid. Being grounded for so long has also led to a higher budget to play with.

According to Allied Market Research, the global luxury travel market is expected to garner $1,154 billion by 2022. This aligns with a Luxury Goods Worldwide Market study suggesting that social-media inspired Millennials and Gen-Z are estimated to hold 40% of the luxury market by 2025.

Back to the beach

For those wanting a break from reality, the beach is where they want to be. 

As part of Flight Centre’s recent online event, Travel Runway, the ‘beach’ category was the most popular in all markets, including South Africa, New Zealand, Australia, Canada and the United Kingdom.

“Based on the stats we have, roughly 30% of South African customers opted to keep their money on file for a future booking to Mauritius,” says McNeil. “Now that the destination is open, we’ve seen Mauritius remaining its firm favourite status for South Africans.”

Flight Centre Travel Group South Africa also revealed a selection of flight destinations showing the highest recovery in bookings between July to December 2021.

• Dar Es Salaam

The bottom line…

The truth is tourism will not have a quick and complete recovery over the next 12 months. However, the good news is that the appetite for travel is there. Albeit cautious, local travellers who have remained grounded for so long are now ready to get out and explore the world once again.

“South Africans are very resilient travellers, and we have been encouraged by the positive booking numbers for local and regional travel this year, with international travel enquiries and bookings slowly increasing,” McNeil concludes.

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Tourism industry in South Africa

Statistics report about the tourism industry in South Africa

This report presents data on South Africa's tourism industry. The report provides information on the tourism sector's contribution to the economy as well as arrivals and departures figures. Furthermore, it displays tourism expenditures and receipts, and data on hotels and accommodation in South Africa.

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Table of contents.

• Basic Statistic Passport visa free score in Africa 2024, by country
• Premium Statistic Visa openness index in Africa 2021, by indicator
• Basic Statistic Number of countries with visa free access to South Africans 2010-2022
• Premium Forecast International tourist arrivals in Africa 2020, by country

Economic contribution

• Basic Statistic Contribution of travel and tourism to GDP in South Africa 2005-2021
• Basic Statistic Value added of travel and tourism to GDP in South Africa 2019-2021
• Basic Statistic Tourism direct gross value added in South Africa 2015-2021
• Basic Statistic Tourism direct gross value added in South Africa 2021, by industry
• Basic Statistic Total contribution of travel and tourism to employment in South Africa 2019-2021

Inbound and outbound tourists

• Premium Forecast Number of international tourist arrivals in South Africa 2014-2029
• Basic Statistic Number of tourists arriving in South Africa from 2011 to 2022, by mode of travel
• Basic Statistic Number of tourists arriving in South Africa from 2014-2022, by purpose of visit
• Basic Statistic Total traveler departures from South Africa 2014-2022
• Basic Statistic Number of foreign traveler departures from South Africa 2014-2022

Tourism expenditure

• Basic Statistic Foreign tourism visitor spending in South Africa 2009-2021
• Basic Statistic Foreign tourism visitor spending as a share of exports in South Africa 2009-2020
• Basic Statistic Share of domestic and international travel spending in South Africa 2019-2020
• Basic Statistic Tourism expenditure in South Africa 2019-2021, by type
• Premium Forecast Expenditure per capita on international tourism in South Africa 2001-2029
• Premium Forecast International tourism receipts per capita in South Africa 2001-2029

Hotels and accommodation

• Premium Statistic Monthly number of foreign overnight visitors in South Africa 2022
• Premium Statistic Available hotel rooms in South Africa 2000-2021
• Premium Statistic Occupancy rate of hotels in South Africa from 2000 to 2021
• Premium Statistic Income generated from tourist accommodation in South Africa 2016-2023
• Premium Statistic Monthly income from tourist accommodation in South Africa 2019-2023

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Annual hospitality industry think tank set to propel SA tourism forward

J ohannesburg's Maslow Hotel will be the scene of a brainstorming summit for South Africa's tourism industry on 12 July. Now in its second year, Hospitality Industry Think Tank will bring together key figures to tackle the sector's most pressing challenges and craft solutions to propel tourism and hospitality forward.

The purpose is to bring all members of the industry together to learn from each other and develop new solutions and innovations to grow the country’s entire tourism ecosystem.

The event, which encourages participation from all industry members, is spearheaded by Dream Hotels and Resorts, as part of its new Business Unit “Art of Creation”. It is being held in collaboration with other major industry players, including Wyndham Hotels and Resorts, Sun International, Valor, Beekman Group, Club Mykonos, Sondela, TBCSA, Infrateq and Profit Room.

"After the success of last year’s event, the Think Tank has quickly become a highlight on the hospitality and tourism calendar," says Nick Dickson, the CEO of Dream Hotels. "The day dismantles any sense of competition between the organisations present, reminding us that collaborating to make the entire country a world-class tourism destination, is in everyone’s best interest.

The Think Tank presents an opportunity for delegates to nurture a culture of trust and empowerment, to share perspectives on common challenges, and to problem-solve our way to meaningful, sustainable answers."

The key topics that will be discussed at the Think Tank include:

• The latest trends in the hospitality industry — not just in South Africa, but worldwide

• How to engage with government officials on industry challenges, including visas and service delivery issues like transport, road safety, electricity, water, and waste

• How the changing technological landscape is affecting hospitality and tourism in terms of hardware solutions, connectivity, and customer service.

• Property insurance, disaster management, cyber-crime and POPIA, including questions around insuring against loss and managing risk.

• The importance of sustainability and positive workforce dynamics, and how the industries can collaborate with local communities as we work to improve South Africa’s unemployment crisis.

The event will also see the launch of the Think Big Academy. This industry-wide initiative will seek to train and upskill school leavers in remote areas, preparing them for employment in the tourism industry.

“At this year's Africa Travel Indaba, the Deputy Minister of Tourism emphasised the need for collaboration, innovation, and inclusivity in shaping the future of Africa's tourism industry," says Chris Godenir, general manager of Dream Hotels’ Peninsula All-Suite Hotel in Cape Town.

"The point of this Think Tank is to do just that. We look forward to seeing our industry peers come together to discuss key learnings so that we can grow the country’s entire tourism ecosystem."

The Think Tank will be inviting and welcoming prominent leaders such as the Ministers of Tourism, Home Affairs, and Employment and Labour, and is being held in association with Satsa, TBCSA, Fedhasa and VOASA.

The day’s events will conclude with a gala dinner, where funds will be raised for the Reach for a Dream Foundation, with Dream Hotels partners through its Touching Dreams initiative.

Under the theme, “The Spirit of the Great Heart” celebrating young performing artists, guests will be treated to a live show by Jesse Clegg and performances by the Wits music department, the Wits drama department, and the non-profit organisation Moving into Dance.

Tourism Month 2022

1 to 30 September

Tourism Month is celebrated annually in September, and provides a heightened month-long focus on the importance of the sector to the South African economy. It features themed activities that are aligned to the United Nations World Tourism Organisation’s (UNWTO) World Tourism Day celebrations. 

This global observance day by The United Nations World Tourism Organisation aims to foster awareness of tourism’s social, cultural, political and economic value and the contribution that the sector can make towards reaching the United Nation’s Sustainable Development Goals. Tourism Month encourage South Africans to travel domestically to sustain jobs and support the recovery of tourism in line with the Tourism Sector Recovery Plan.

The Department Tourism developed the Tourism Sector Recovery Plan with the tourism sector and it contains a set of interventions to protect and rejuvenate supply, reignite demand and strengthen enabling capability to support the sector’s recovery. 

Tourism authorities in the provinces:

• Eastern Cape Parks and Tourism Agency
• Free State Tourism
• Gauteng Tourism Authority
• KwaZulu-Natal Tourism Authority
• Limpopo Tourism and Parks
• Mpumalanga Tourism
• North West Province Parks and Tourism Board
• Northern Cape Tourism
• Western Cape Tourism

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