Unlock a World of Creativity

Below you’ll find examples of real-life uses of SeekBeak from people all over the world. Our users have created virtual tours, 360° infographics, training material, school tours, store guides, real estate walkthroughs, narrated images, and many more creative ideas.

Ways to Use SeekBeak

Real estate, infographics, retail & business, story telling, everything else.

Create Virtual House Tours and More

Create 360° tours of houses and spaces quickly and easily without needing complicated image hosting or a technical background. Adding interactive information to each image is as easy as a few clicks.

Images are kept private so your virtual tours and 360° images will only be seen by those you give the link to or those that visit the page you’ve embedded them in.

Create Interactive Teaching Tools or Show off Your School

Teachers can use SeekBeak as an in-class teaching tool that allows them to easily leverage 360° photography for projects, demonstrations, or conveying information. Administrators can create tours of the campus alongside key program information, narration, and media from the school.

Current users include music schools, universities, teaching hospitals, museums, art galleries, and more.

Take Your Infographics into 360

Some of our users have created interactive infographics that allow both photography and graphic design to make use of the 360° interactive environments. If you’re looking to make an impact, try creating a 360 infographic!

Uses include: conference overviews, sales graphics, company walk-throughs, and more.

Use eCommerce Hotspots to Sell Directly to Customers

SeekBeak is the only platform that will grab information from your online store, including price, thumbnails, and product descriptions, embedding it within your 360° image. Easily use this feature to create online catalogs of in-store products.

Tell Interactive Stories Easily

Thanks to our easy-to-use interface, you can easily use SeekBeak to create interactive stories, 360° photo essays, narrative-driven journeys, or photo recreations of real-life places and events. With a little creativity, you can explore what 360° story telling can be!

Creativity is the Limit

Your business and goals are unique. SeekBeak is a toolbox, offering you the ability to create your unique vision. The examples we’ve given are just that start of what’s possible. We love seeing our users use the platform in ways we never thought possible, and we encourage you to share the results of your work with us!

Contact us at any time with any questions, examples, or feature ideas you may have.

Royal BC Museum, Victoria, Canada

The Royal BC Museum Corporation is one of Canada’s greatest cultural treasures.

The museum was founded in 1886; the Archives, in 1894. In 2003, these two organizations joined to become British Columbia’s combined provincial museum and archives, collecting artifacts, documents and specimens of British Columbia’s natural and human history, safeguarding them for the future and sharing them with the world.

Click any of the numbered Hotspots to view their Becoming BC Gallery , the first in a series of interactive, 360-degree galleries.

Click any of the images below to launch the full screen experiences…

Ronald McDonald House

The Ronald McDonald House in Fargo, North Dakota USA, provides living accommodations to families in the area who have children receiving intensive medical care.

This tour was created to help families become more comfortable with the space and to help donors engage with the location, allowing them to better understand the impact their dollars have on the lives this organization serves.

In keeping with their theme of helping people, this tour has a fantastic custom splash page explaining the basics of navigating the virtual tour, as well as always visible donation and volunteering links!

Interior of Ronal McDonald House

Virtual Art Exhibition at Carmarthen School of Art

We are so excited to showcase this second annual exhibition from the Carmarthen School of Art at Coleg Sir Gar .

It really is an excellent example of an innovative online virtual exhibition, using inline embedded video, as well as the full range of imaging tools available in the SeekBeak platform.

The exhibition is curated beautifully, not only showcasing the many features of SeekBeak but also the incredible range of creative and innovative work by the artists. Enjoy the show!

virtual tour infographic

Goldmark Properties

Goldmark Commercial Property Management is one of the largest and most successful commercial and agricultural brokerages in the upper Midwest of the United States. This tour showcases one of their commercial listings with aerial drone photography, an integrated floorplan, various embedded webpages, and more.

The custom branded bottom menu Overlay allows potential clients to view the full MLS listing, as well as contact the agent, view and download PDFs of the property, all without leaving the 360° tour!

virtual tour sample

Lake Region State College Virtual Tour

Lake Region State College, located in Devils Lake, North Dakota, is a regional college with global impact.

Lake Region’s claim to fame is their world-class wind turbine technician program. This tour focuses on their state-of-the-art lab facilities for healthcare, skilled trades, and of course a journey through a wind turbine!

The custom menu Overlay allows prospective students to apply online, as well as offers shortcuts to points of interest along the tour, as well as an external link to the official College website. It’s even got an animated wind turbine to add that bit of extra pizazz!

virtual tour infographic

Virtual Booths, Virtual Expos, and Interactive Trade Shows

Welcome to the Tosolini Virtual Expo Hall! They created a series of imaginary companies to showcase the potential of branded messaging embedded into 360 degree media.

This type of scene works great as a screen-share over video conference calls (Zoom, Cisco Webex, Microsoft Teams) to aid in remote business storytelling.

To explore the space, rotate the view and look for orange highlights or arrows. Hover and click/tap outlined areas to bring up content or switch views. Keep an eye on the bottom right of the screen for additional navigation options.

You can also watch out their Virtual Expo Hall launch video on YouTube

virtual tour infographic

Domingos Studios Digitally Recreates Old Reality

Working with the Museum of Liverpool, Domingos Studios has digitally recreated the old ‘slum’ houses in Liverpool U.K.

By exporting images created in Blender, (3D modelling software), directly into SeekBeak, you’re teleported back to the 1900’s, complete with embedded 3D models, sounds, videos and documentation.

Hear the crackling of the fireplace behind you, or the narrator right in front of you thanks to our spatial audio Hotspot, adding an extra layer of realism and interaction.

virtual tour infographic

Remote Sales & Lead Generation

What if you could have your Business or Store open 24/7?

Mad Van Antiques , an underground antiques showroom, usually only available by appointment, is now open for business every day of the week! Using our Polygon Hotspots to mark areas of interest, you can learn, see, and buy almost everything in their virtual online showroom.

Contact details are also included in the experience, complete with hyperlinked phone number and email address for instant ‘real’ contact.

Fun fact: This experience was shot with an iPhone, and stitched offline into a panorama, the creator used SeekBeaks pitch limiting functions to make sure that nobody can see the blank space left on the top and bottom of the panorama!

360 Retail Store Virtual Tour

World Vision tells an important story

Six kilometers is the average distance people in developing countries walk to access water. To demonstrate this journey, World Vision used SeekBeak to chart the journey of a young girl to gather water for their family.

virtual tour infographic

Unlocking The Power of 360 VR Infographics

What if you could design inside the 360° space as well as interact with it? That’s what SeekBeak user Tosolini Productions did with their series of 360° infographics.

To see more 3D infographics, head to the Tosolini website.

virtual tour infographic

Tour A Baseball Stadium

Allison Borngesser asked the question: what will the marketing landscape look like for companies and organizations as Virtual Reality becomes more commonplace? To answer it, she created a virtual tour that integrates infographic elements and interactive hotspots.

Read the entire case study here.

virtual tour infographic

Go Viral With a Haunted Building Tour

How do you show off a dangerous and closed military base off to hundreds of thousands of people? You create a virtual tour with SeekBeak! This creepy tour of an old missile base went viral on Reddit when it was created.

Check out Be More Colourful’s website for more great images

virtual tour infographic

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Blog Infographics

15 Best Interactive and Animated Infographics for 2021

By Jennifer Gaskin , Apr 22, 2021

Interactive Infographic

Infographics help build brand trust and authority, engage your audience and explain complex concepts. But even the best infographic out there is still just words and images on a page. That’s why interactive and animated infographics are so appealing—they give you a chance to inject life and movement into your marketing campaigns .

Like with any type of visual communication, when it comes to creating interactive infographics or animated infographics, the only limit is your creativity. Of course, the nature of these types of infographics means most of them will take a bit more investment of time, but we think there are many reasons you’ll find the additional investment well worth it.

With  Venngage for Business , you can make interactive infographics as searchable and SEO-friendly PDFs that let you embed clickable links, and you can create lead-qualifying content by embedding forms or Youtube videos into your infographics. These dynamic infographics can help round out your content strategy.

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The report uses data gathered from over 100,000 customers of HubSpot CRM. In addition to that, you’ll also know about the trends in using visuals in content marketing and the impacts of the pandemic on visual content, from 200+ marketers all over the world interviewed by Venngage.

marketing statistics report 2022 Venngage Hubspot

Let’s take a look at these 15 best interactive infographics for 2021: these are our favorite and most inspiring recent examples of interactive and animated infographics that should give you something to shoot for in your business communications.

Click to jump ahead:

Lgbtq+ acronym explained interactive infographic, canine genealogy interactive infographic, family fun in scottsdale interactive infographic, fashion footprint interactive infographic, gender identity animated infographic, law survey interactive infographic, lunar cycles & sleep patterns interactive infographic, main street index interactive infographic, mask matters interactive infographic, my home vs. mahomes interactive infographic, negro league stars interactive infographic, wealth inequality interactive animated infographic, what if the big one hit interactive animated infographic, where’s wallace interactive infographic, tce contamination interactive infographic.

Want to learn more about other types of infographics? Read our blog on the 9 main types of infographics or watch the video below:

This simple interactive infographic published by Northwestern University’s Medill School of Journalism consists entirely of an image accompanied by simple pop-ups that explore more information. In this case, the information is an explanation of the LGBT+ acronym , but this approach could apply to many other uses.

What we love about it: The design is a perfect match for the topic, and the instructions are detailed right upfront. One suggestion for enhancing the interactive infographic would be to include links to the information sources or advocacy organizations; interactives are an ideal way to push users to additional content.

Return to Table of Contents

You might know the breed or breeds your dog belongs to, but how much do you know about related dog breeds? The Guardian ‘s interactive infographic lets users explore the origins of common breeds of man’s best friend. Users have the option of hovering over each picture surrounding the breed in question, or they can select the key to display the names rather than hovering. Interactive infographic examples like this are ideal for illustrating articles and other content.

Interactive Infographic

What to watch out for: If you’re designing an interactive infographic that users will need to interact with to understand, be sure it’s obvious what they need to do. In this case, the “group key” information is followed by a button with a downward-facing arrow, and for some readers, this may be too subtle a clue.

Created to promote the Marriott hotel in Scottsdale, Arizona , this simple flow-chart interactive infographic uses an engaging style and offers a set of local Scottsdale activities. It’s intuitive and easy to use, and the retro style is entertaining.

Interactive Infographic

What to watch out for: When creating something like this, be sure to think about adding real value. In this case, the McCormick-Stillman Railroad Park is a well-known attraction in Scottsdale, but they’ve also suggested the Native American Learning Center, which many people may not know about. One element that could elevate this is to add links where users could buy tickets to attractions.

Quiz- and calculator-style interactive infographics are extremely engaging. Informative, potentially challenging ones like this ThredUp carbon footprint calculator are useful for putting huge, complex issues into perspective or shining a light on a serious issue.

Interactive Infographic

What we love about it: The style is distinctive, and it allows users to go back as well as forward, so they can change their answers if they sense their footprint is getting too big for their comfort. The subtle visual changes when the user moves the slider toward more usage are clever and provide another cue about the user’s carbon footprint based on their clothing purchase habits. And the quiz format is immediately recognizable, which makes it one of the best interactive infographic types to consider.

This animated infographic by YouTube user Calvin Logan  takes a whimsical, friendly and conversational approach to explain the basics of a topic that many people find mystifying: gender identity.

Why we love it: With a running time of just over 1 minute, this hits the sweet spot for the attention span of the average viewer. Plus, the animation is simple, which gives the cute characters a chance to shine.

This interactive infographic produced by the Wisconsin Law Journal is as simple as it gets: It’s essentially a slideshow that takes users through the results of an American Bar Association survey about how attorneys perceive the state of gender equity in the legal profession.

Interactive Infographic

What to watch out for: Some users will appreciate the slides that give them a chance to dig into the specifics of the survey data. However, even on a desktop computer, it’s a bit difficult to visualize the data without removing some of the categories. Assume your audience won’t take the added steps necessary to establish an ideal environment for fully understanding the information when you begin creating interactive infographics.

A University of Washington study on how sleep quality is affected by lunar cycles generated a big headline: People sleep less and go to bed later on nights before a full moon. It also provided enough data to create this engrossing sleep patterns interactive infographic that lets users explore the average bedtime and duration of sleep at each point of the lunar cycle. And users can toggle between urban and rural settings to see how they differ.

Interactive Infographic

What to watch out for: This piece is interesting even if you don’t know much about lunar cycles or sleep science, but some basic definitions might be helpful. However, since users are unlikely to encounter the interactive infographic outside of the context of a story about the study itself, the impact of undefined terms isn’t huge.

Companies and organizations across the world have been devastated by the COVID-19 pandemic, and few businesses are unscathed. Payroll services company CBIZ turned otherwise bland survey data about how businesses have been affected into a Main Street Index interactive infographic with simple animations. This type of infographic would be ideal for internal or external surveys you’ve conducted.

Interactive Infographic

What we love about it: The format is intuitive, which means there’s no learning curve for users. The interactive infographic also looks the same on mobile as it does on a desktop, which is crucial in today’s mobile-first world.

Created by University of British Columbia researcher Timothy Sipkens, this engrossing and highly interactive Mask Matters infographic encourages users to explore data on the efficacy of masks and even allows them to build their own masks, seeing how effective it is at preventing the spread of particles.

Interactive Infographic

What we love about it: The novel approach to data gives users a chance to do some hands-on learning, and when combined with the power of visuals, the audience is able to envision and create their ideal mask setup. The result is a dynamic infographic that gives readers seemingly endless options for creating their mask setup.

Patrick Mahomes is a National Football League MVP quarterback and a Super Bowl champion. He’s also a rich young guy who got even richer after signing a contract worth up to $500 million to remain with the Kansas City Chiefs for at least a decade. This possibly infuriating infographic by betting site WSN lets people input their annual salary and see how long it would take them to purchase the homes of several professional athletes, including Mahomes.

Interactive Infographic

What we love about it: The interactivity is limited to the user inputting their salary and scrolling down. While that means they might not spend a ton of time on the page, it also means the lean approach works for all platforms and browsers.

Also read : Our NFL data story comparing top NFL players’ salaries to an average worker’s.

FiveThirtyEight, made famous by its sometimes accurate projections of U.S. presidential elections, is a star in many data analytics circles. One big reason is its data-rich interactive infographics, like this one on Negro League stars who may finally get the recognition they deserve after Major League Baseball formally recognized the Negro Leagues to “major league” status.

Interactive Infographic

What to watch out for: While the interactivity is immersive, it’s not immediately clear what the point is of the information. The more you dig, the more you see that exploration is the objective. And there’s certainly enough of that to be done, which brings up a second point: The extent of data required to put this together is daunting, so it’s not something you could create on a whim.

This isn’t exactly new or even a hidden gem, but its viral traction is the subject of envy. YouTube user Politizane’s “Wealth Inequality in America” has gotten nearly 24 million views since it was uploaded in 2012. The conversational tone is an ideal one for a dense topic like income inequality, and it’s an excellent example of encouraging viewers to think in a new way.

What to watch out for:  If you’re taking a political stance, as this video does, be sure to do your homework and prepare for the backlash.

YouTube channel The Infographics Show posts a new animated infographic every day, so there’s no shortage of inspiration from them. But our favorite recent example takes a “what-if” approach to imagine a magnitude-10 earthquake along the Cascadia subduction zone in North America. Some geologists have predicted a major quake will strike the zone in the next half-century, and this “What if Richter 10 Scale Earthquake Hit?” animated infographic imagines the devastating repercussions.

What to watch out for: A just over 10 minutes, the running time is long, which is to be expected for a monetized YouTube channel. Best practices for generating revenue on YouTube recommend a length of at least 8 minutes ; that said, for most content marketing purposes, this is far too long. Consider the attention span and time availability of your target audience.

For fans of HBO’s “The Wire,” this interactive from the sports and culture site The Ringer is a surefire time-waster. The Where’s Waldo-style interactive follows a simple premise: The user must locate 47 characters in a vast landscape of the major and minor players in the show. (Warning: Strong language, so keep your speakers off if you’re at work.)

Interactive Infographic

What we love about it: This simple idea capitalizes on the obsessive nature of the show’s devoted fanbase. While it’s not exactly an infographic since it’s not sharing any information about the characters, the game-style execution makes it endlessly compelling.

Environmental contamination is a hot-button issue, for obvious reasons. Environmental Working Group (EWG) , an advocacy organization, created an interactive map infographic of the U.S. that explores known sites where public water systems have been contaminated by the industrial solvent trichloroethylene (TCE). Circles denote both the location and the extent of the contamination.

Interactive Infographic

What we love about it: Interactive infographics that rely on maps as their underlying structure are among the most intuitive, and this one is no exception. Thanks to the ubiquity of tools like Google Maps, the average user knows at a glance how to interact with this piece.

In summary: Interactive and animated infographics are popular, and demand for them is growing.

There’s no doubt they’re more complex than static infographics, but if you’ve got the right story to tell, interactivity and motion may be the best way to tell it.

According to Hubspot , about 85% of business-to-business marketers are using interactive infographics or plan to, while our research found that at least  15% of marketers use videos and presentations.

Given the additional time and effort involved in creating one, they’re not a perfect match for every infographic, but if your story fits within the tips we offered throughout this post, they may just be your best bet.

Start creating interactive infographics with  Venngage for Business  in the form of searchable and SEO-friendly infographic PDFs that let you embed clickable links. You can also create lead-qualifying content by embedding forms or Youtube videos into your infographics.

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10 Tips to Design Infographics for your Virtual Event

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10 Tips to Design Infographics for your Virtual Event

  • Updated: September 13, 2022

virtual tour infographic

Infographics can help you quickly present visual information such as data, facts, and knowledge. If you are not a professional graphic designer, creating a beautiful and effective infographic for your virtual event seems like a daunting task. 

So, if you want to design infographics for your virtual event, you have come to the right place. Follow our beginner infographic designing tips below to learn how to make your infographic.

We will cover 10 basic tips you should know to ensure the infographics you create are both rich and beautiful.

Let’s get started!

1. Always Start by Outlining your Goals for Creating an Infographic

Your goal for creating infographics can vary based on the kind of business. Infographics can be used to:

Provide a quick overview of your project

If you are representing a new concept that is difficult to understand, outlining the steps for a project, or you want to introduce a new policy, using infographics to summarize information can eliminate a lot of confusion.

Explain and simplify a complex process

Any new concept that you want to introduce into your business can cause a lot of confusion.  

To make the concept easily understandable, try to create a process infographic that your audience or customers can use as a reference.

Display research results or survey data

Infographics are the perfect way to share survey data because they allow you to tell stories with data. 

This is especially convenient if you want to share your survey data on social media, blog posts, or white papers. Infographics have the potential for creating more engagement and shares, particularly on social media. 

Summarize a long blog post or report

When you have a long blog post or report, it is helpful to summarize the key points in an infographic. This allows readers to easily browse the most important information.

There is no need to answer the same questions after the report is issued. Your readers can easily grab any important information that they would miss otherwise.

Compare and contrast multiple options

How do you make a decision when there are two good choices? Write down the advantages and disadvantages of each method. 

Comparison infographics are a visual way to compare products, plans, arguments, and ideas.

Raise awareness of the problem or cause

Using your social channels to build awareness is essential for many organizations. Infographics have the power to help you tell stories and raise awareness of the problem or cause.

2. Your Data Should Tell the Story

With the data, visualization, and creative images, an infographic tells a story. It plays a critical role particularly during recent times when the attention span of people is rapidly decreasing. 

An infographic tells a clear and quick story. It makes the data understandable and condenses a vast amount of data into images that are catchy and memorable. 

If the infographic catches the attention of the reader, you win. Just make sure the data comes from a reliable source. The data should not be controversial and it should encourage healthy discussion and help you expand your business . 

3. Keep Your Audience in Mind

Creating an eye-catching graphic is great, but you have to keep in mind your audience particularly if you designing one for your virtual event. 

If you are creating an infographic for your students, you should include more images that are easily catchy, appealing, & engaging. However, if you are designing a graphic for your office team members you can add more graphs, and charts. 

You can create amazing charts and graphics using Visme’s chart maker and graph maker include them in your infographic. Given a topic and a set of data to work on, it is easy to fill your mind with good ideas about your narrative and visual effects-but the first step should be to ask yourself, who will you talk to?

Ask yourself how to add valuable information to the busy life of readers? And, once your readers reach the bottom line of your infographic, what do you want them to leave thinking or do?

Knowing your audience should be the primary factor in guiding and determining the purpose of the infographics you want to create.

You need to study the customer, market, and media landscape to identify areas of opportunity to connect with a predetermined recipient audience.

Once you identify your audience, it’s time to determine the purpose and customize the infographic call-to-action.

4. How to Build a Compelling Narrative

When building a narrative around data, remember: it’s not the size of the numbers, but how you use them.

Your narrative is as good as your ability to resonate with your readers, so remember who they are, what beliefs they hold about your topic, what they already know, where they read your infographic.

Considering the perspectives of your readers, and knowing that there may be hundreds of other contents on their radar, identify how much content they can digest in the first few minutes.

The magic of data is that it can show us trends and patterns. Ultimately, the goal of your narrative is to put the patterns at the right angle.

5. Learn How to Make Complex Ideas Easy to Understand

Once you analyze your data and know the story you want to tell, you need to start thinking about ways to present the data visually.

Ultimately, the main purpose of your infographics is to make the data understandable to a wide audience without spending too much time on complex ideas. 

Visuals can help viewers understand the topic easier than a spreadsheet or a paragraph of text.

Your graphics should aim to free the data from the constraints of the table and present it in a format that can reveal hidden trends, highlight key points, and look great.

virtual tour infographic

Infographics from https://worldfair.one/ )

6. Data Visualization for Your Infographic 

When you collect all the data for creating your infographic, the next step is deciding how to present that data visually.

For your convenience, you can use a chart maker to create appealing charts for your data. 

You need to determine your primary goal for all the data you have collected whether it is to:

  • Reveal relationships

Let’s review for each goal:

You want to convey essential information or data points that do not require many contexts to understand.

You can highlight similarities or differences between different subjects.

Your goal might be to show trends over time or space.

You want to display the group, mode, rank, or order.

Relationship

You want to reveal more complex relationships between things.

Your goal is to help readers explore the data and discover insights on their own.

The visualization style always depends on the specifics of your data.

dimensions of hybrid events

Infographic by vFairs

7. Choose the Right Tools 

Data designers can use a variety of different charts. When creating infographics, pie charts, bar charts, line charts, area charts, and other such chart types are part of its preferred toolkit.

Knowing when to use a specific chart is important because they are not always interchangeable. Just make sure to present the data in the most understandable form, which usually depends on how the data is organized and classified.

It may be tempting to choose a chart based on shape rather than function, but when trying to represent information visually, ease of communication should always emphasize visual design choices.

If a bar chart displays data in its most accessible format, don’t be afraid to use a bar chart.

These commonly used charts provide some of the most effective ways to accurately display data, and they usually form the basis of some of the most beautiful visualizations. They can be adjusted and utilized in many unique ways while still providing value. 

8. Choose the Right Visual Method for Designing Infographics

In the visual design of infographics, there are often two clear methods.

On one hand, you have the people who let the data speak. They combine colors, shapes, and clean typography to create amazing works of art from the data itself, while the narrative is expressed entirely through the presentation of the data.

On the other hand, some people use illustrations and clever visual metaphors to help drive the narrative and guide the viewer through the data.

Both (or even a combination of the two) can create amazing results, but the approach you take is usually determined by the following factors:

  • Expected tone

Illustrations help to express the narrative you want visually, but they should be used with caution.

Data and information should still be the protagonists of the program, and descriptive elements should not hinder the viewer’s understanding or obstruct the data in any way.

If used properly, the metaphorical visual representation of data is both influential and insightful.

9. Distribution Process and the PR

Once the graphic is created, it can be distributed to the general public. The truth is that you can create the most gorgeous and insightful infographic in the world’s history, but if you don’t have a distribution plan from the beginning, no one will see it.

The obvious first step in distribution should be sharing via social media. As we all know, there are organic methods and paid methods for social media distribution, and it is important to use both.

Next, it’s important to determine exactly which sites your readers spend time on and which sites they read in their free time.

Once you have identified these places online, please contact these sites and tell them why your infographic adds value to their readers.

In addition to this, consider distributing your infographic over organic, transactional channels. For instance, you could make an email signature with a link to your infographic and this would reach everyone you talk to. This way, you could bring about more exposure to your content without additional resources.

virtual tour infographic

10. Use Grid Layout for Infographics

If building a layout from scratch seems too daunting for a naïve beginner like you, you can use ready-made infographic templates that you can personalize to suit your data. 

The trick is to choose a method that suits your content. The best way is to temporarily forget about colors, styles, and chart types.  First, choose an infographic template based on its structure, and then use its style.

Conclusion 

Adding virtual events as a key digital strategy to your virtual meetings and events is a good idea. But the fact is, a virtual event does not have the same power of interactions we have while interacting face-to-face. 

An infographic is a good alternative in which you have full confidence and trust for delivering an engaging and informative experience to your clients and colleagues.

Curious to Know More?

Check out our other virtual event tips from vFairs!

See More Resources

Brianne Snell

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How virtual tourism can rebuild travel for a post-pandemic world

virtual tour infographic

The Faroe Islands is just one destination using new technologies to create a virtual tourism experience Image:  Knud Erik Vinding/Pixabay

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virtual tour infographic

.chakra .wef-9dduvl{margin-top:16px;margin-bottom:16px;line-height:1.388;font-size:1.25rem;}@media screen and (min-width:56.5rem){.chakra .wef-9dduvl{font-size:1.125rem;}} Explore and monitor how .chakra .wef-15eoq1r{margin-top:16px;margin-bottom:16px;line-height:1.388;font-size:1.25rem;color:#F7DB5E;}@media screen and (min-width:56.5rem){.chakra .wef-15eoq1r{font-size:1.125rem;}} Travel and Tourism is affecting economies, industries and global issues

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Stay up to date:, travel and tourism.

  • The COVID-19 pandemic has upended the travel and tourism industries;
  • Businesses in this sector must build infrastructure and practices that allow people to travel safely in a post-pandemic world and support local communities that benefit from tourism;
  • Augmented, virtual and mixed reality technologies can offer alternative ways to travel the world and an exciting new model for the industry.

The tourism industry has hit a nadir owing to the COVID-19 pandemic. It will continue to feel the effects for at least the first three quarters of 2021 – according to a recent UN report , tourist arrivals globally in January 2021 were down 87% when compared to January 2020.

Travel will prevail over post-pandemic anxiety, making it incumbent on the aviation and tourism industry to build safer infrastructure and practices that take care of travellers’ well being.

Have you read?

International tourism is set to plunge by 80% this year – but some regions could recover more quickly, how global tourism can become more sustainable, inclusive and resilient, virtual reality adds to tourism through touch, smell and real people’s experiences.

After a year thwarted by the pandemic and with the future not looking too upbeat for the industry at this juncture, tourism business owners should look at alternative modes of interaction for holidaymakers that can also aid the people and economies who depend on tourism.

The COVID-19 pandemic has noticeably hastened the testing and rollout of forward-looking technologies. Technology has not only enabled citizens globally to interact with loved ones, but also helped industries such as healthcare, information technology, education and many more to work remotely.

COVID-19's Crushing Impact On International Tourism

In the last few decades, technology has helped travel and tourism industries increase their reach through travel booking websites, videos, blogs and travel photography. Digital tools and content are a vital source of information for vacationists organizing their next holiday or creating a destination wish list. Whilst remote or virtual tourism has been a futuristic theme within industry forums for some time, the world today, shaped by the COVID-19 pandemic, might now be ready to accept it.

A human-centric design that draws insights from cognitive behaviour, social psychology, neuroscience and behavioural economics applied with cutting edge technologies such as augmented, virtual or mixed reality (AR, VR, MR) could be a game-changer. AR, VR and MR can enable a seamless, uninterrupted interactive experience for viewers from their own private space. The design principles will create a frictionless digital user experience and construct a positive perception of a tourist destination.

Pandemic Could Set Tourism Sector Back by $1 Trillion

There have been previous attempts to achieve this feat: if you are an aqua sightseer, you might be aware of a documentary exploring the Great Barrier Reef . Through an interactive website, one can view the clear, tranquil currents of the Pacific Ocean and the biodiversity of the reef, and experience the sounds of a healthy coral reef. Another much-discussed VR experience is Mission 828 which allows you to take a virtual parachute jump from the world’s tallest building, Burj Khalifa in Dubai. The Official Tourist Board of the Faroe Islands has also crafted a virtual experience to entice post-pandemic visitors from across the world.

Imagine a human-centric designed, interactive space online that makes a destination accessible and so real for a sightseer with sound captured by electro-acoustics researchers. You could view holiday sites in a video or through self-navigation using voice or joystick controls, interact with people using video-calling platforms, travel through the streets of said location, eavesdrop on local music and much more. This could be stitched together in a single platform individually or in silos on the internet and further enhanced by setting up physical experience tourism centres locally. Such a setup would allow tourist guides, artisans, craftspeople, hoteliers and transport business to create their own digital and virtual offerings and interact with possible customers.

Here’s how it might look: a vacationer starts their experience from the time their flight commences. The plane descends to the destination runway and pictures of the vicinity from the aircraft window pane are captured. The airport signage welcomes passengers and directs them to a pre-booked taxi. The vacationer gets to choose their first destination and travels through the streets in a chauffeur-driven car whose interactions en route become part of their cherished memories. On arrival, a tourist guide walks you through the destination all controlled with just a tap on your gadget. During the sightseeing, you hear random people speaking, posing for photographs and more. You take a photo to post on social media, go shopping and negotiate with a local vendor to purchase an artwork and get it delivered to your door. You learn how a local dish is prepared and get familiar with local customs.

A virtual platform could even provide an opportunity for people to explore areas that are affected by or fighting terrorism. For example, imagine seeing the diverse wildlife and snow leopard of the Gurez Valley, in the union territory of Jammu and Kashmir, India. It doesn’t stop there: if thought through, one could experience travelling to the South Pole, space and beyond. It could also serve as a learning portal for students to understand geographies, culture, art and history.

With technology improving lives globally, virtual tourism could reignite the tourism industry and its people and help build a more sustainable economic model. As a human-centric platform, it can establish local tourist guides, artisans and others as global citizens in the tourism industry.

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The views expressed in this article are those of the author alone and not the World Economic Forum.

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Our easy-to-use new 3D rendering tool is now live on all ZoomProspector properties.

NEW! Offer web visitors virtual tours of your top features

Showing off the most important features of your location is easier than ever with our powerful, new cloud-based ZoomTour software. Add text, images, video, maps and data to build interactive tours on any theme you like, from your region's industrial parks to talent attraction to your tourist top 10s - or whatever else you'd like to explore.

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Create interactive tours in minutes. No experience necessary.

Tell the stories of your community with the ZoomTour, a new addition to the GIS Planning lineup of innovative online software. Give your imagination free rein to build compelling theme-based, self-guided tours with our intuitive, user-friendly cloud based software. It's easy to do and there are so many ways to use it. If you can map it, we can help you tour it.

Virtual tours are smart marketing

Connect with users through a series of smart online, self-guided tours that lets them interact with content along a series of stops. How about a ZoomTour to showcase the industrial parks and development opportunities in your region, with maps, available properties, charts and data? Or create a tour to showcase the possible film locations in your area, with images, video and links to websites and social channels. Want to showcase the arts & cultural scene in your area? Design a ZoomTour with links to museums, theaters, concert halls and more. ZoomTour can profile workforce with links to top universities and technical schools, or shine a spotlight on different industry sectors, FDI investments, top employers, events such as festivals, and much more.

Your imagination

Your innovative ZoomTour cloud-based software can be used to showcase just about anything that can be mapped. Show us the universities and technical schools training the talent of tomorrow. Give us a tour of the companies that make up your target industry sectors. Help us explore your golf courses and bike paths, beaches and parks. If you can map it, we'll help you tour it.

Your community's value proposition

Don't just tell website visitors about your community - show it off with a ZoomTour! Walk us through the features that make your location a prime site for investment and doing business. Show us how appealing it is for workforce and talent. Let us explore those quality of life elements that make your area feel like home.

New Development

ZoomTour turbocharges your economic development marketing by adding multimedia and data to your featured sites and buildings. Offer a tour of your business parks. Create another for your certified or featured sites. Got a new development coming? Build a guided tour to showcase the features of the location and planned amenities.

Don't stop at economic development - ZoomTour is perfect for tourism. Create tours for historical sites, top foodie destinations, parks & recreation features, arts & culture, festivals and events, and even walking tours for key neighborhoods and downtown districts.

Film Locations

Communities pitching themselves as locations for the film and television industries can use ZoomTour to show off the features, sites, and workforce that lend themselves to production. Use ZoomTour to show off areas that have been used in the past, with links to websites and trailers.

Each stop offers viewers a full interactive experience

Tours begin with a destination on a map. Users self-guide by interacting with content at each stop. Tell viewers more with descriptive text, images, video, audio and/or data. Add stops along the tour with descriptions and media. Integrate data charts, heat maps, infographics or property reports. List website URLs and/or social media handles for organizations along the way.

ZoomTour Stop Intro

Start with an introduction

Welcome users at the first destination on the map. Use the text description to set the scene and explain what you'll be exploring along the way, using text, images, video, audio, 360° map views and data.

ZoomTour Stop Map

Locate the stop on the map

Your tour will depart from the first stop on the map. When building the tour, you can enter this with an address or geographical coordinates. Each stop along the way will be indicated with a pin at a specific place on the map.

ZoomTour Stop Street View

Provide an interactive street view

Where will we go next? Help your tour users orient by building in Google's interactive Street View. These snapshots on different locations help them get up close and personal, feeling like if they were there.

ZoomTour Stop Virtual Tour

Offer a 360° immersive visit

Let your users explore at any stop with a 360° interactive tour. Using Google’s familiar interface, they can use their mouse or track pad to move the view in all directions or explore down a road or path.

ZoomTour Stop Reports

Provide data reports

Add robust data by integrating reports from GIS Planning’s suite data tools: infographics, property reports, workforce, consumer spending, business and industry, along with data visualizations in charts of thematic heat maps.

ZoomTour Stop Gallery

Focus on images and video

Fill in the details at each of the stops along your tour by adding different images and video. Users can scroll through them to get added detail and information about the sights and sounds of each location.

Cloud-based software to create virtual tours for your community

Get creative! ZoomTour lets you design the theme-based tours your region needs to showcase important features.

Use ZoomTour to build as many tours as you need

ZoomTour is cloud based software that your team can use to create as many different tours as you want. Users add their own content in a variety of different formats (including data from GIS Planning's suite of GIS data tools) to create compelling virtual tours on an unlimited variety of themes. From economic development and commercial real estate to tourism, festivals & events, featured anchor companies and workforce attraction, your imagination is the only limit.

Use a variety of different media to engage viewers

ZoomTour is all about your own content. Each stop along the tour will be shown on a map (take advantage of Google Maps' Street View and 3D rotation, as well as 360° flyovers), title and text description. The editor makes it easy to add images, video, audio (MP3), data from your other GIS Planning suite of tools, URLs, social media links and more. You can add as many stops as you like and illustrate them with different kinds of media for a compelling online journey.

Intuitive editor makes it easy to add & modify stops

No training needed! Our user-friendly ZoomTour dashboard walks you through all the steps of creating, editing and sharing your different, theme-based tours. Each step comes with easy to follow instructions to ensure tours are ready to wow. Take advantage of our FAQs and the ZoomTour Marketing Toolkit in your Help Center for practical ideas to make the most of these powerful online tours.

Share your ZoomTours with a URL

Your finished theme-based virtual tours can be easily shared with a URL. Add it to your website. Send it in an email. Build it into your PowerPoint slide decks. Include it in your proposals and responses to RFPs. Put it in your email campaigns or email newsletters. Make the most of it on social media, where it can show the world your community's top features.

ZoomTour Features

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9 Virtual Tour Statistics You Need to Know

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The advances in virtual imaging and digital photography has allowed us to offer 24/7 access into businesses. This kind of PropTech is paving the way for the multifamily and hospitality industries, bolstering bottom lines and strengthening brands from the time a user discovers their virtual tour online.

Nearly any business can benefit from a virtual tour in this day and age. Renters and home buyers want to explore a property they’re interested in. An expecting mother may want to see what the birthing center at her hospital looks like. Fitness trainers are keen to look at spas and gyms online for their clients.

We’ve compiled the top virtual tour statistics to give you an idea of just how powerful virtual imaging has become.

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Virtual Tour Stats You Need to Know

1. return on investment for virtual imaging is estimated at less than four weeks..

Unlike other content initiatives that can take months to prove ROI, businesses that utilize virtual tours see results much quicker.

Virtual tours follow all the guidelines for the perfect digital content: they’re unique to your brand, interactive and compelling.

2. Virtual tours keep people on your website 5-10X longer.

Virtual tours get over five million visits a day because they spark interest and are an important component of the decision-making process for customers.

Naturally, people spend 5-10X longer on websites with an embedded virtual tour than those without.

3. Real estate listings with a virtual home tour get 87% more views.

Virtual tours for real estate have become an imperative part of the r eal estate marketing funnel. And listings that have a virtual tour typically spark more interest than those that do not have virtual imaging tied to their listings.

Consider customers who may be looking for a home out of state. Real estate virtual tours are a 24/7 open house that does the job of the realtor even when interested clients can’t be in person to tour a home.

4. Two-thirds of people want more virtual tours.

Because virtual tours are popping up on business listings and real estate websites, more and more customers expect them. Accordingly to Google, majority of people want virtual tours today, with 67% of surveyed participants saying they want a virtual tour when looking at a listing.

5. Virtual tours help double interest in a business listing.

Complete Google listings increase engagement , brand reputation and trust. So naturally, Google business with a virtual tour see 2X more interest.

6. Among 18-34 year olds, prospects are 130% more likely to book based on a virtual tour.

With the generation shift, millennials are more likely to book a venue, hotel or use a service if the business has a virtual tour.

7. Google favors virtual images with a 2:1 preference for thumbnail display on Google.

In our own multifamily case study , we have found that Google favors virtual imaging over flat digital photography, with a 2:1 ratio preference of thumbnail display.

In other words, when a business has a virtual tour tied to their Google My Business listing, Google will display those 360 thumbnails over traditional photography.

8. Google virtual tours influence a 16% growth in Google Search and Maps appearances.

In that same study, we discovered that Google virtual tours have an influence on how strong that listing is and how often it appears in organic search on Google and on Maps.

9. There is a 12% increase in engagement with Map listings that have a Google virtual tour.

As you might imagine, we also found that businesses with a Google virtual tour see higher engagement with their business listing, leading to more conversions and exposure.

Making These Virtual Tour Stats Work For You

With facts and figures like these, it’s not secret anymore that virtual tours have significant impact a business and its online presence.

As more businesses adopt virtual tours and other PropTech into their digital marketing mix, it’s imperative to cut through that competition with unique digital content that makes your company stand out from the rest.

Contact us today to see how we can get you more qualified leads with a virtual tour.

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Tourism Teacher

What is Virtual Tourism and is it the Future?

Disclaimer: Some posts on Tourism Teacher may contain affiliate links. If you appreciate this content, you can show your support by making a purchase through these links or by buying me a coffee . Thank you for your support!

Virtual tourism is a growing trend around the world, and this was not just a knee-jerk response to the COVID pandemic, it has actually been developing behind the scenes for some time. Traditionally used predominantly as a marketing tool, virtual tourism, also known as virtual reality tourism, has become increasingly popular amongst tourism industry stakeholders in recent times. Fuelled by technological developments and Internet usage worldwide and closely linked with the concept of smart tourism , we now see virtual tourism activities in many parts of the travel and tourism industry.

But what is virtual tourism and how is it used throughout the tourism industry?

In this article I will explain what is meant by the term virtual tourism, I will discuss how the virtual tourism industry has grown and developed in recent years and I will discuss the different types of virtual tourism currently in use. I will also outline the advantages and disadvantages of virtual tourism and provide some examples of virtual tourism in practice.

Don’t want to read it all? Use the contents tab below to scroll to the bit that interests you most.

What is virtual tourism?

Definitions of virtual tourism, phase 1- marketing and promotion, phase 2- enhancing the tourism experience, phase 3- the development of virtual tourism experiences, phase 4- physical holidays are replaced with virtual experiences, phase 5- impossible adventures through virtual means, 1- try before you buy, 2- visit real places without leaving your sofa, 3- visit places of the past, 4- visit areas that are inaccessible, 5- visit areas that do not exist, #1 admire some art at the louvre, #2 visit ann frank’s house, #3 enjoy the mountain scenery at yosemite national park, #4 take a flight over a volcano, #5 learn about the royal family at buckingham palace, #6 walk the great wall of china, #7 get up close and personal with the colosseum, #8 visit the statue of liberty, #9 visit the catacombes of paris, #10 visit the holy land, #12 go diving at the great barrier reef, #13 climb mount everest, #14 travel into space, #15 go to the amazon rainforest, #16 go on a safari, #17 watch the northern lights, #18 visit giant’s causeway, #19 explore argentinian patagonia, #20 fly over the skies of paris, #21 do the inca trail, #22 admire the marine life at georgia aquarium, #23 party in ibiza, #24 take an archeological tour of the grand canyon, #25 take to the clouds in a hot air balloon, 1- virtual tourism is good for the environment, 2- virtual tourism provides freedom and flexibility, 3- virtual tourism costs less, 4- virtual tourism can stimulate physical tourism, 1- virtual tourism is not accessible to all, 2- virtual tourism does not provide the economic advantages that traditional tourism does, 3- virtual tourism has limited social interaction, virtual tourism: to conclude, virtual tourism: further reading.

virtual tour infographic

Virtual tourism is essentially a hybrid concept- it combines both the notions of virtual reality and tourism. In essence, virtual tourism facilitates a tourism experience, without actually having to travel anywhere.

Virtual tourism takes many different forms and comes in vary degrees of technological capability.

In its simplest form, virtual tourism may comprise of a video of a tourism destination. The ‘tourist’ watches the video, utilising their hearing and sight senses.

More sophisticated forms of virtual tourism include being immersed in an environment through use of a headset or simulator. It may involve use of various props, users may be required to wear gloves and there may be additional sensations such as movement (like in a rollercoaster simulator), feeling (for example if the user is sprayed with water ) and smell.

Virtual tourism covers a broad spectrum of digitally mediated reality, which includes virtual reality, as well as mixed reality and augmented reality.

In fact, the growth of virtual activities expands far beyond the reach of the tourism industry. People are now buying houses without actually seeing them in person, having felt that a virtual tour was sufficient. People are visiting museums via virtual tours and teachers are using virtual realities to enhance the educational experience of their students.

Virtual reality has very much become ingrained in everyday life.

In the tourism industry, virtual reality (VR) has been most commonly used as a marketing tool. Destination Management Organisations (DMOs), tour operators and tourist attractions have been using VR as a means of promoting for some time now; hoping that the VR experience will entice tourists and bring in new business.

We have also seen a growing popularity in the use of VR as an additionality to physical tourism experiences. At a theme park, for example, there may be a mix of actual rides and virtual rides. Museums will also often enhance their exhibitions with virtual presentations and activities.

However, we have also seen a growth in VR as an alternative to physical experiences.

The recent Coronavirus outbreak has resulted in the world largely coming to a halt, immobilising the tourism industry almost completely. With many people confined to their homes and travel and tourism businesses closed, people have turned to the next best alternative- virtual tourism.

A range of media can be used to facilitate a virtual experience, such as mobile devices or software programmes.

What is virtual tourism?

To begin, it is important to differentiate between the terms virtual experience (VE) and virtual reality (VR).

According to Steur (1992), a virtual experience is essentially a human experience, which makes use of technology, as opposed to being a technological hard-ware experience.

In contrast, virtual reality refers to a simulation or representation of a particular environment using media (Cho, 2002).

Cho et al. (2002) define a virtual experience as:

‘The experience in the virtual environment using a computer-mediated environment and is based upon the concept of telepresence’

Shih (1998) expanded on this, describing a virtual experience as:

‘The extent to which consumers feel their existence in the virtual space’ .

Others (e.g. Steuer, 1992; Kim and Biocca, 1997) use the term telepresence and virtual experience interchangeably.

Steuer (1992) describes telepresence as:

‘The experience of presence in an environment by means of a communication medium’

Whilst Shih (1998) describes it as:

‘An illusion of ‘being there’ in a mediated environment’

The nature of precisely what makes up a virtual experience is continuously evolving with technological advancements around the globe.

Whilst there are academic studies surrounding the notion of VR and VE in general, there are few that have honed in on the concept of virtual experiences within tourism. As such, there is no universally accepted definition of the term virtual tourism.

Rather, virtual tourism is a term that encapsulates the broad spectrum of virtual experiences available in the tourism sector ; from watching a promotional video through to an interactive museum experience to experiencing an entire holiday through virtual means in a style similar to the computer programme Second Life or the film Avatar .

For the purposes of definition, therefore, I will define the term virtual tourism as follows:

‘Virtual tourism is the use of technology to artificially enhance or create a tourism experience.’

The growth of virtual tourism

Virtual tourism

The tourism industry has seen a slow but steady growth in the use of virtual reality throughout recent years. A report by Research and Markets published in 2019 suggested that the tourism industry would see strong growth in virtual tourism in the coming years.

Nobody, however, could have predicted that the tourism industry would come almost to a complete halt the world over as a result of the Coronavirus. This has radically fuelled both the development of and demand for virtual tourism forms. Whether in periods of lockdown or due to fear of travelling post-epidemic, there is surely a demand for a tourism product that only a few months before was unknown to much of the population . This is demonstrated in the graph below which demonstrates the increase in search terms relevant to virtual tourism in 2020, when the COVID pandemic begun.

https://www.comparethemarket.com.au/travel-insurance/

I wasn’t able to find a great deal online about the growth and development of the virtual tourism industry, so I took it upon myself to develop an infographic highlighting the main phases of development. I will explain this below.

Virtual tourism

To begin with, tourism industry stakeholders, namely destination management organisations (DMOs), tour operators and others operating in the marketing sphere, used virtual tourism as a marketing tool.

Virtual evidence of how wonderful the holiday or tourist experiences would be would lull in visitors much easier than the traditional methods of holiday brochures, guidebooks or even websites.

Seeing and hearing an experience is a great way to convince and to tempt someone to a person to pull out their credit card as they eagerly anticipate the ‘real deal’.

Marketing and promotion was the start of the development of the virtual tourism industry.

Recent years have seen a growing number of tourism businesses adopt virtual technologies as a means of enhancing the tourism experience.

From the introduction of 5D rides at theme parks to sensory activities being implemented at museums, a range of tourist attractions have seen enhanced visitor satisfaction after introducing virtual tourism.

Virtual tourism

In recent years we have seen a range of virtual tourism experiences being developed. Whilst these do vary in theme and technological capabilities, they usually rely on the premise that they will provide the user with an artificial tourism experience.

Typically, these virtual tourism experiences will condense an experience to include only the highlights or the ‘best bits’. For example, a 5 hour safari may be shortened to a few minutes, cutting out all of the time that the tourist would usually spend searching for wildlife and including only the actual wildlife sightings.

Whilst these types of virtual tourism experiences have been on the cards for a while, they did not really begin to receive recognition until the 2020 Coronavirus outbreak; which introduced a period of time when many people were turning to virtual tourism as a result of lockdowns, quarantines and periods of isolation.

The virtual tourism industry really began to boom during the 2020 Coronavirus outbreak. Travel-lovers the world over desperate for an experience that might replicate the holiday that they were forced to cancel or the trip that they longed to take began to pursue alternative ways to take their holiday.

Despite the initial outlook being that virtual holidays would be unlikely to ever replace physical holidays, the tourism industry was radically transformed almost overnight.

During this time a large number of tech companies began to work alongside tourism industry stakeholders to develop innovative tourism approaches that could be utilised in the current climate.

Once the epidemic is over and the traditional tourism industry can function once more, it is anticipated that the demand for virtual tourism in this way will dramatically decline. However, there will likely be a new receptiveness and willingness to undertake virtual tourism in ways that cannot be physically achieved.

It is likely that the future of the virtual tourism industry will see people seeking impossible adventures through virtual means.

An ‘impossible adventure’ could be a person visiting a destination virtually because they do not have the funds to do so physically, or a person who cannot swim undertaking deep-sea diving, for example.

An impossible adventure could also include experiences that are currently available to the human race, such as flying above your favourite city or walking on the moon.

Throughout all of this, there is a significant reliance on technology, and indeed- there is a direct correlation between the growth of the virtual tourism industry and global technological capabilities.

I cover lots more on tourism and technology in my post- Smart Tourism Explained: What, Why and Where . Why not take a look?

Types of virtual tourism

Virtual tourism comes in many different shapes and sizes. Some forms of virtual tourism require little more than a computer or a smart device, whereas others have a complex setup of technologies. There are five main types of virtual tourism, outlined below.

What is virtual tourism?

As I mentioned previously, in its early form virtual tourism focussed around the concept of marketing. Virtual reality and virtual experience software allows potentially customers to ‘try before they buy’.

This form of marketing as been proven to be very successful, thus many tourism-based organisations have actively pursued and developed forms of VR marketing.

Using virtual tourism as a marketing tool is particularly useful when the cost of the product or service being sold is high. For example, British Airways developed a virtual tour of their business class only aircraft operating between London City Airport and New York. This allows potential customers to trail out the service and to explore the aircraft prior to committing to pay for the ticket.

You can read more about the A318 LCY-JFK virtual tour here.

Google earth has really been a game-changer in the realms of virtual tourism.

Google Earth allows you to explore areas throughout the world at the touch of a button. Whether you want to take a look at the street down the road of see the Pyramids of Giza, almost every part of the world is now documented by the Google camera.

Many organisations will adopt similar principles, whereby you can use software to virtually tour a specified area. This could be a house, a forest or a tourist attraction, for example.

One of the great technological feats of virtual tourism is the ability to recreate destinations or attractions from the past.

Using current images alongside computer generation projections, developers are able to design software which allows tourists to experience types of tourism that are no longer available. Some programmes allow users to toggle the time and transport themselves to any time or place that they wish.

It’s not only tourism operators who are developing such software either. The University of Reading has developed a course that is free for anyone to sign up to. The course is run by Dr Matthew Nicholls, using his detailed and award-winning 3D digital model of the city.

You can find more information and sign up here .

There are many parts of the world that are off-limits. This could be because we cannot afford to travel there, because they are in remote locations or because the area is closed off entirely to visitors.

However, with the advent of virtual tourism, there is no part of the world that is inaccessible any longer!

If there is a place that you have been dying to visit, but have been unable to- trying Googling it- because there may well be a virtual tour that you can take instead.

virtual tour infographic

The final type of virtual tourism, and one that is yet to really take off- it is the ability to visit areas that do not actually exist.

Second Life  is the most well-known platform offering this type of virtual tourism. It is effectively an online world in which you are able to create a virtual representation of yourself, called an avatar, and connect with various places and people.

Virtual tourism examples: Inspiration for your next virtual trip

Now that you understand the concept of virtual tourism, you may well be tempted to take a virtual trip yourself!

Whether you are teaching a class full of children about the insects in the Amazon jungle, interested in learning about the Khmer Rouge regime in Cambodia or want to spot animals from a safari jeep in Tanzania at sunrise, there is a virtual tour out there for you. Here are some of my favourites.

This virtual museum tour allows you to explore the Egyptian Antiquities, the remains of the Louvre’s Moat, and the Galerie d’Apollon. Here you can see famous artworks such as the Mona Lisa, Venus de Milo, the Winged Victory of Samothrace, the Virgin of the Rocks, The Coronation of Napoleon, and many more.

During my visit to Amsterdam in 2012, visiting Ann Frank’s house was a highlight. These day though, there is no need to travel all the way to The Netherlands for this experience as they offer a comprehensive virtual tour .

Virtual tourism

On the Virtual Yosemite website you can experience the iconic natural features of the national park like Bridalveil Fall, El Capitan, and Half Dome. You can also walk through the densely forested areas and visit at Yosemite Falls, which is the highest waterfall in North America. 

Virtual tourism

This unique virtual tour allows you to experience what it is like to fly over an active volcano in Hawaii. You can appreciate the volcanic scenery from above and see the after effects of the 1959 eruption. There is also a pretty cool lava tube that you can explore virtually too.

Virtual tourism

Buckingham Palace is one of the most popular tourist attractions in the United Kingdom, and for good reason. But if you can’t physically visit the palace that doesn’t mean that you have to miss out. This virtual tour allows you to experience the Grand Staircase, White Drawing Room, the Throne Room and the Blue Drawing Room.

Virtual tourism

Walking the Great Wall of China is on many people’s bucket list. Well now it can be done easier than ever before with this virtual tour which was developed during the Coronavirus crisis.

silk road china itinerary

You can see the magnificent Roman ruins using a 360 degree tour provided by Google. Take your time to explore from the comfort of your sofa.

Virtual tourism

Whether you want to relive a previous visit to the Statue of Liberty, or you want to visit for the first time, this virtual tour is a great way to go. You can learn all about the Statue of Liberty through 360-degree tours, videos, and photographs.

Virtual tourism

If dark tourism is your thing, then a virtual tour of the Catacombes in Paris might take your interest. This tour takes you through the 11000m2 area whilst teaching you about the geology and the quarries, the architecture and the ossuary.

Virtual tourism

Having previously travelled to the most important religious spots in Christianity, I can assure you that this virtual tour really does do the area justice. Here you can explore Mount Nebo, the Wailing Wall , the Sea of Galilee , the Church of Flagellation, the Tomb of the Virgin and the Resurrection Tomb of Jesus amongst others.

Virtual tourism

The Great Barrier Reef has suffered at the hands of the tourism industry in recent years, with the environmental impacts of tourism causing the reef to reduce in size and adversely affect the marine life and ecosystems surrounding it. One solution to this is to swap a physical dive for a virtual one. This virtual tour of Wilson Island is both fascinating and enjoyable.

Virtual tourism

Ever since I climbed Mount Kilimanjaro , I have wanted to conquer Everest! With two very small children at home, it’s not on the cards just yet though. Fortunately, this interactive 3D map can provide me with my mountain climbing fix for now!

New virtual reality tours from NASA bring your space tourism dreams to life! Based on what limited data is available to scientists through their observations, these tours take you a range of planets including Kepler-16b and TRAPPIST-1e.

Virtual tourism

The Amazon Rainforest is home to a unique and diverse range of biodiversity. You can learn all about the flora and fauna of the area on this comprehensive virtual tourism platform . This is especially well-suited to classroom-based activities and children due to its design.

WildEarth’s safariLIVE is an award winning, expert hosted LIVE safari, broadcast directly from the African wilderness into your home. You might have to get up at 5am, but this is about as authentic as it gets without being out in the bush yourself!

Virtual tourism

I’ve visited Iceland twice on on both occasions I was disappointed not to see the Northern Lights. Fortunately, you are guaranteed a good show with this virtual reality software . Dim the lights and pour yourself a drink and enjoy the show.

Virtual tourism

Visit the remarkable landscape of Giant’s Causeway without the wet and windy weather conditions burins these series of virtual tours developed by the National Trust.

Virtual tourism

The Perito Moreno glacier covers 97 square miles of Los Glaciares national park and it is fed by the melting waters of the south Patagonian ice fields in the Andes . These interactive images allow you to explore this marvel of nature at your own pace from the comfort of your computer screen. There is also a great video tour, as shown below.

This brand new attraction enables tourists to experience a unique virtual reality attraction. Tourists visit Paris from the sky with a jetpack, taking in real-life 360° views of monuments and scenery as they go.

Virtual tourism

You Visit have developed this impressive virtual tour of Macchu Picchu which provides tourists with a 360-degree views of the ruins of Inca settlements and lush green landscapes. It also provides the opportunity to virtually visit the popular vantage points and learn more about the history of the Inca settlement.

Virtual tourism

Through the use of webcams and live streaming software, you can watch the marine life at Georgia Aquarium in real time . The aquarium has over 50 species ranging from sea lions to underwater puffins and is great for those interested in fish and for children.

Virtual tourism

Ushuaïa Ibiza is an open-air club on the party Island of Ibiza. During the Coronavirus lockdown period they have launched a number of #StayAtHomeSessions. These feature a stream of some of 2019’s best DJ sets, encouraging people to collectively party from home. For more information and to see other planned events visit their Facebook page .

Virtual tourism

Learn all about the formation of this remarkable natural attraction through this virtual reality tour developed by the National Park Service.

Virtual tourism

You can now fly over your favourite destination in a hot air balloon with this virtual hot air balloon ride. It even had a real basket!

Advantages of virtual tourism

Virtual tourism has its advantages both for the tourism industry and for the tourist. Here are the main advantages of virtual tourism that I have identified.

One of the great things about virtual tourism is that is has very little impact of the environment. The industry is known for its negative environmental impacts of tourism , however these are minimised tenfold if the tourist does not actually travel!

Virtual tourism means less CO2 emissions from transport, less litter, less damage to flora and fauna and less disruption to natural ecology and wildlife.

It also means there are less negative social impacts of tourism too.

When undertaking a virtual experience you often have more flexibility.

Going on safari in Africa? If it’s a virtual safari you don’t need to change out of your pyjamas. Sitting out at night to watch the Northern Lights in Norway? No need to worry about wrapping up warm, just put the heating on in your house.

Many virtual trips can be taken at your leisure according to your preferred time schedule too.

Whilst you do need access to a computer, smart device etc, the total cost of undertaking a virtual trip is far less than if you were to take a physical trip. In fact, many virtual tourism activities are actually free of charge!

Because virtual tourism is often used as a marketing tool, it has the potential to stimulate actual tourism. This means that a person may purchase a flight or book a hotel because they have experienced it virtually first.

Disadvantages of virtual tourism

Whilst virtual tourism is becoming quite a trend, it is not perfect. Here are some of the main disadvantages of virtual tourism.

Not everybody has access to the digital devices that are required to undertake virtual tourism.

Additionally, many parts of the world do not have adequate wifi connections to support this type of tourism. This isn’t limited to developing countries either- I often struggle with my Internet connection in the UK!

Whilst an advantage of virtual tourism is that it does not require much money to be spent, this is also a disadvantage.

Traditional types of tourism are hailed for brining money into the host destination. In fact, the economic benefits of tourism is the main reason that tourism is developed in many areas.

One of the most obvious disadvantages of virtual tourism is that is involves limited social interaction.

For some people, this might be what they are looking for, but others seek company and kinship during their leisure time.

Virtual tourism has been growing and developing as an industry in parallel to technological advancements and the use of smart tourism in recent years. However, the Coronavirus outbreak and subsequent social isolation has really fuelled the growth of this industry.

As we can see, there are now a wide range of virtual opportunities for those who are interested, from visiting a museum to climbing a mountain. With this comes some advantages and some disadvantages of virtual tourism.

All in all though, this is an industry that has experienced unexpected and unprecedented growth and it is worthy of additional academic research in order to allow us to thoroughly understanding this innovative tourism sector.

Here are some texts that are worth consulting if you are interested in doing some more research into virtual tourism.

  • Niche Tourism – Addresses a range of tourism niches and the niche tourism industry as a macro and micro.
  • Information and Communication Technologies for Sustainable Tourism – Looks at the use of ICT in the tourism industry with some focus on virtual tourism practices.
  • Drive Tourism: Trends and Emerging Markets – A text addressing the concept of drive tourism with some focus on virtual drive tourism.
  • From hype to value. Virtual Reality Tools in the Tourism Industry and their Influence on Booking Behaviour – A research paper examining the effect of VR exposure on the booking decision process, specifically on the purchasing probability, the speed of decision-making and turnover.

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National Geographic Education Blog

Bring the spirit of exploration to your classroom.

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Virtual Tours Are Taking Off. Here’s How to Integrate Them Into Your Teaching

Educator James Fester wrote this post.

It is said that every place tells one story better than any other place.

As a volunteer educator at Angel Island State Park in San Francisco, I came to appreciate this more deeply. I was lucky to have such an excellent teaching environment. The park, which covers an island in the middle of San Francisco Bay, tells a multilayered story. It has been the site of Indigenous settlements, Civil War fortifications, World War II embarkation facilities, and the U.S.’s main West Coast immigration station from 1910 to 1940. The visitors who participated in my program were surrounded by an environment full of resources that I could leverage to illustrate my points and that they could explore to fulfill their own curiosity. I’d always wished I could duplicate in my classroom the kind of learning that took place in the park.

Fortunately, California State Parks developed the PORTS Home Learning Programs , which provide distance learning to students across the state. The creation of a virtual tour took this concept a step further, allowing students to explore parts of Angel Island on their own.

These resources weren’t unique to Angel Island, with many other parks and museums creating their own virtual experiences during the COVID-19 pandemic for learners of all sorts to use. Educational sites and organizations that previously catered to visiting student groups were forced to close down, but like classroom educators, they didn’t give up. Rather, they began rapidly adapting to distance learning, and the result was an explosion in virtual tours.

As a park volunteer, I saw this occur firsthand. The same pivoting that occurred in thousands of classrooms also happened at parks, zoos, museums, and aquariums across the United States, and the result was a rapid increase in interactive and virtual experiences that engaged students and promoted deeper thinking.

These kinds of resources aren’t backed up just by anecdotal evidence. Multiple studies have shown that the inclusion of virtual tours and trips in curriculum increases reading comprehension , helps promote global awareness among isolated or rural populations , and can be used to effectively engage and reduce dropout rates for at-risk populations of students .

However, even the fanciest website, with all sorts of interactive buttons, isn’t automatically a valuable learning experience. It is just a resource unless you pair it with a method. The tour needs to be supported by a framework that encourages the kinds of exploratory activities that give learners the opportunity to find and construct their own answers.

Creating activities that both incorporate virtual exploration and connect to the National Geographic Learning Framework can be done in a lot of different ways. Here are a few:

  • Similar to exploring a physical environment, exploring a virtual environment requires observation. For example, students learning about differences between how people live today and how people lived long ago might take this 3D tour of Hampton National Historic Site. They could record their observations in a Venn diagram or share them during an all-class discussion.
  • Students can be given a question or inquiry challenge, then can collaborate in pairs or small groups, discussing what they are learning as they navigate through an experience. For example, students can use this interactive tour of Carlsbad Caverns to learn about the site’s complex cave ecosystems, then get into small groups to construct annotated diagrams of ecosystem features based on what they learned.
  • Virtual tours help promote awareness of distant cultural resources and natural wonders. Without virtual tours, archeological marvels like Mesa Verde National Park were inaccessible to millions and millions of people. Now, through platforms like YouVisit , global audiences can experience this place and hopefully turn that awareness into empathy for its protection and preservation.
  • When virtual exploration is structured along inquiry-based lines, student curiosity becomes the driver, allowing for choice and interest to guide learning. Using a broad, open-ended question like “How do monuments communicate meaning?” and allowing students choice as they explore memorials and monuments helps them learn how sculpture and symbolism convey meaning. 3D models of locations like the Lincoln Memorial and Mount Rushmore help students stay engaged and investigate more deeply.

These great resources will get you started teaching with virtual tours:

  • Google Arts & Culture has an extensive collection of resources you can use to create immersive virtual experiences for students interested in exploring the natural and cultural wonders preserved by the National Park Service!
  • CyArk is a fantastic site that includes amazing virtual tours that are navigable and narrated, as well as terrific 3D models that are manipulable. They also curate great collections, like this collection focusing on social justice and equal rights .
  • The National Park Service provides a multitude of options for exploring virtually. Visit their website for a selection of virtual tours and multimedia resources, or check out the Virtual Passport Cancellation activities offered by a nonprofit partner of the park service.
  • Finally, my COVID-19 Remote Learning Emergency Fund project, funded by the National Geographic Society, allowed me to create resources that can be used by any teacher to develop their own Google-powered virtual tours and explorations! I wanted to create exemplary virtual tours that could be used either on their own or by teachers interested in making their own virtual tours. Check out my webpage to learn more about how to build your own virtual interpretive tours!

For more on the National Geographic Learning Framework, read the overview on nationalgeographic.org and enroll in our free, 90-minute mini-course “ Developing a National Geographic Explorer Mindset with Your Learners ,” open now.

James Fester is a consultant and author passionate about project-based learning (PBL) and experiential learning. His educational experience includes classroom teaching, instructional coaching, technology integration, and, most recently, serving as a member of the PBLWorks National Faculty. In addition to his consulting work, James is a National Park Service volunteer who collaborates on educational programs for parks across the country. His writing has been featured by National Geographic, TED-Ed, KQED, and in a recent book on PBL and environmental science published by ISTE . He currently resides in the Twin Cities area of Minnesota. Learn more about his work or how to work with him on his website !

This post references a project made possible in part by an award from the National Geographic Society’s COVID-19 Remote Learning Emergency Fund for Educators .

In the featured image, a caver lights up a gypsum chandelier in Carlsbad Caverns National Park, one of several parks educators and students can experience in a virtual tour hosted by Google Arts & Culture. (Dr. Jean K. Krejca, Zara Environmental LLC – For Public Use)

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  • Travel, Tourism & Hospitality ›

Leisure Travel

Digitalization of the travel industry - statistics & facts

Online bookings and online reviews, the impact of social media on travel, key insights.

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Estimated Google advertising spending as a share of marketing expenses of leading online travel agencies (OTAs) worldwide from 2019 to 2022, with a forecast for 2023

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Share of travelers who were motivated to make a booking influenced by selected types of ads in the United States as of May 2022

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360 Virtual Tour Statistics, Facts & Figures

360 virtual tour technology is a powerful promotional tool, with numerous advantages over more traditional forms of media content. The marketing implications of this high-impact technology are huge, and the latest industry statistics support this.

360 virtual tours are invaluable to many types of business. However, it’s their unique ability to showcase the entire three dimensional space, that makes them particularly valuable to the architecture, interior design, property and real estate industries.

360 virtual tours can combine many forms of content in one convenient, multimedia presentation. This can include stills photographs, videos, drawings, Google maps, floor plans, real location sounds and even guided voiceover or 360 video tours.

360 virtual tours can be viewed on computers, mobile phones and tablets. In addition to this, they can also be viewed on affordable virtual reality (VR) headsets, or by using a cheap Google Cardboard and smartphone. This means a finished project or property can be virtually experienced at any time, by clients and potential buyers from anywhere in the world. VR technology is also the perfect promotional tool for trade shows and events – increasing sales and raising brand identity.

virtual tour infographic

360 virtual tours can be produced in many different ways, from using a simple iPhone app, to hiring somebody with an automated 360 camera system. However, to achieve the very best quality and aesthetics, my team and I shoot with a high resolution DSLR, a fisheye lens and fully manual techniques. We prefer to take this more skilled approach, to create breathtaking images and the highest quality 360 virtual tours. This method of working produces industry leading 24k (265 megapixel) tours, that far exceed the low quality 8k (30 megapixel) tours generated by automated camera systems.

360 virtual tours made with DSLR can also be remapped to produce high resolution photographic stills images. This 24k interactive panorama of the Millennium Bridge was output to an incredible 110 megapixel stills photograph. This level of resolution is perfect for all traditional print purposes, large format wall displays, billboards and even building wraps.

virtual tour infographic

Architecture & Interior Design

Interactive 360 virtual tours are invaluable to the architecture and interior design industries for a number of reasons:

  • Traditional stills and video are limited to a two dimensional space, but 360 degree photographic imagery captures the entire three dimensional space. A 360 virtual tour is able to immerse the viewer within that space, and place the finished project within the context of its environment.
  • A carefully produced 360 virtual tour is more practical, more functional and just as aesthetically pleasing as conventional imagery. There really is no better way to convey the sense of place, impart the feeling of light and capture all the elements of design, than with a high quality interactive 360 virtual tour.
  • 360 virtual tours allow architectural and interior design studios to conveniently showcase their portfolio of past and present projects to potential clients. Once a project has been completed, it is often difficult to gain access to these occupied locations. However, by using interactive 360 virtual tours and VR technology, clients can experience entire projects remotely, from anywhere in the world.
  • 3D visualisations using CGI technology are primarily helpful at the concept stage, since they do not represent reality. High quality 360 photography captures the reality of a finished project, and bring the original 3D visualisations to life.

virtual tour infographic

Real Estate

Interactive 360 virtual tours are now recognised as one of the most effective ways to market and promote real estate. A 360 virtual tour will help to sell a commercial or residential property far quicker than stills or video.

The National Association of Realtors in the USA, has a vested interest in determining if 360 virtual tours are helping or hurting their member’s businesses. Their annual reports are always great sources of research into the subject. Here are some of their recent findings:

  • A listing with a virtual tour gets around 87% more views than those without 360 virtual tours.
  • Over 50% of buyers will not even look at a property unless it has a 360 virtual tour.
  • The majority of internet users found 360 virtual tours to be a significant factor in influencing their purchasing decision.
  • 360 virtual tours reduce the number of wasted viewing hours by 40%, saving the vendor time and money.

“Virtual tours keep people looking at a website 5 to 10 times longer”

A recent ‘trend study’ in Planet Home also concluded that 75% of potential customers and visitors consider a virtual tour to be a major decision making aid before proceeding to a purchase. A high quality 360 virtual tour will literally help a property to sell itself.

virtual tour infographic

Nearly all types of business can benefit from 360 virtual tour technology. Whilst photos and videos are effective, they’re becoming standard and losing their impact.

When a business has an interactive 360 virtual tour created, it offers something unique, immersive and cutting edge. For this reason alone, interactive 360 media has a far higher impact and is considered far more ‘sticky’ than more traditional forms of image content.

Here are some statistics from an independent survey commissioned by Google:

virtual tour infographic

The longer a visitor spends on a web page, the higher it will rank in search results. When there’s a virtual tour to maintain interest, visitors are much more likely to resist leaving a website. This can boost Google SEO results considerably, and is therefore becoming an increasingly important element of commercial marketing strategies.

virtual tour infographic

Adding 360 virtual tours to a website is still a relatively new concept, which means that many businesses don’t have one yet. By adding a 360 virtual tour to a website before the competition, a business will stand out and be ahead of the curve – increasing brand identity and ultimately profit.

“360 virtual tours help double interest in business”

More and more companies are adopting 360 media as their benefits are becoming increasingly apparent. This trend is expected to continue as marketers recognise the unparallelled and unique potential of 360 virtual tours.

Since early 2020, the global Coronavirus pandemic has accelerated this growth exponentially, as we are now all leading more virtual lives and unnecessary travel has been restricted.

Click here to read the blog post and case study on Dezeen’s Goldsmith Street multimedia 360 virtual tour.

Click here to view the interactive 360 virtual tour page.

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May 12, 2022

16 Virtual Tour Statistics for 2023

Virtual tours are increasing in popularity, and they are a fantastic way to experience the world from the comfort of your own home.

Read on to discover all the virtual tour statistics you need to know.

What Are Virtual Tours?

Virtual tours can be anything, from house to product to city tours. Specifically, we’ll discuss walking tours and virtual exhibits, but these statistics apply to almost any virtual tour. 

Empirical statistics show that virtual components are increasing in all areas of our lives, so hop on the trend and take a tour at Amphy today!

1. In a Global Study by Kaltura, 73% of the People Who Attended a Virtual Event Said It Was Satisfactory

There can often be a stigma around virtual tours and exhibits. People may say that a virtual event doesn’t provide as good an experience, or they might be worried about missing out on things like meeting new people, seeing a novel place and engaging with the content. 

People may think virtual tours and exhibits are not as good as in-person events, but that’s not the case. Virtual events provide an in-depth, holistic experience on par with in-person events. 

In many cases, you will find that virtual tours allow you to soak in the material more and gain a richer understanding of the content. 

2. Virtual Tours of Colleges Have Increased by 258%

Now more than ever, students choose to tour their prospective colleges online. Are you thinking about moving to school? Why not take a city walking tour on Amphy?

3. Google Reported an Increased Viewership of 4,106% for Online Exhibits and Tours

The viewership for online exhibits has increased by over 4,000% in the past few years, marking a significant shift in the travel industry. You can take part in this trend and see an online exhibit with Amphy.

4. According to the USA Travel Association, 68% of People Discover Things To Do on Their Trips Online

The travel industry is transitioning to an online space. Why not take your trip planning further and move your entire vacation online?

Top Business Courses

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Virtual tours and exhibits are more cost-effective and easier to attend.

5. In a Kaltura Survey , 48% of Event Organizers Stated They Planned To Conduct More Virtual Events in Future Times

While virtual events and virtual tours peaked in 2020, they are not going away anytime soon. 

We should expect to see a steady increase in all virtual events, from learning workshops to virtual walking tours to online exhibits.

6. According to Forbes, Virtual Events Increased by 1000% in 2020

In 2020, we moved everything online. Work conferences, college classes and time with family all took place over platforms like Zoom and Vimeo. 

Since people couldn’t travel, virtual walking tours and online exhibits became popular. The year 2020 opened up an entirely new market, virtual travel.  The question is, will this trend continue? The answer is yes, virtual events are here to stay.

7. 84% of People Said They Wanted a Virtual Option for Events

Virtual tours and exhibits are more cost-effective and easier to attend. When you take a virtual tour, you won’t have to worry about travel costs or organizing an itinerary. 

Virtual exhibits and tours take all the stress out of travel and allow you to experience art, history and culture comfortably at home.

8. 93% of People Were Happy With How the Hosts Handled the Event

On Amphy, our event hosts are experts in the fields. Often they have personal experience with the subject or city they are teaching about and have teaching experience. 

Global studies show that participants are usually satisfied with the quality of virtual tours and events, and on Amphy, you will have welcoming and knowledgeable hosts.

Virtual Tour

9. A Study by Vimeo Showed 75% of People Find Live, In-person or Online Events Valuable, While Just 64% of People Prefer Pre-recorded Events

On Amphy, our virtual walking tours are live, so you won’t have to worry about pre-recorded sessions. The virtual tours are engaging and fun, and you will find them interesting and valuable. 

Here at Amphy, we believe in the value of live events, and everything here is interactive.

10. 30% of People Are Worried About Technical Issues During an Event, According to the Above Vimeo Survey

Taking virtual walking tours and attending virtual exhibits are a breeze on Amphy. Our tours and exhibits are through the Amphy website, so nothing is left up to chance. 

The platform is just for virtual events, so you can enjoy your experience without worrying about technical issues.

11. By 2026, the Online Event Industry Should Grow by $2.3 Trillion

Online events and virtual tourism is a booming industry, and it has rapidly increased in availability and quality in recent years. However, it remains affordable and cost-effective.

12. 72% of People Say They Plan To Attend the Same Number of Virtual Events in the Future — Or Even More, According to the Vimeo Study

Virtual tours rose sharply during the 2020 COVID-19 pandemic, but they are not going away anytime soon. 

Virtual Tour

13. Virtual Art Exhibits Have Increased Drastically

Museums and art exhibits can be inaccessible to many people, but things are changing with the recent rise of virtual exhibits. Check out a virtual exhibit or museum tour on Amphy today.

14. 80% of People Go To Virtual Events for Educational Purposes

According to a study by Markletic , 80% of people go to virtual exhibits, museums and classes for further education. 

Education is one of our top priorities here at Amphy, and you can take an online class and learn almost anything. For instance, you can take a walking tour and practice your English skills!

15. 70% of People Want a 60-minute or Shorter Event, According to the Vimeo Study Above

At Amphy, most of our classes are less than an hour. However, if you are craving a longer experience, we offer classes that are 90-minutes or longer.

16. 67% of People Say It Is Crucial To Have an Event Host Who Is Passionate About the Subject

Most of our walking tour hosts live in the town they are giving the tour of, and they are sure to have local knowledge and personal investment in the city. 

If you are looking for a city walking tour, Amphy is the best place. Our tour guides bring a knowledgeable base and a personal touch to the virtual experience.

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Case studies

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Helsinki Utilities Authority Partners with ThingLink to Create a Virtual Access to a Unique Underground Facility

Looking for an alternative solution to host the international experts, HSY contacted the ThingLink to see if it was possible to put together an interactive virtual tour in just a couple of months.

virtual tour infographic

University re-creates an authentic campus visit experience

With in-person tours cancelled, the University of Rochester School of Medicine and Dentistry used ThingLink to demonstrate their facilities and to recreate the student-led tours that had always proved so valuable to applicants.

virtual tour infographic

Teach for America use ThingLink + Canva to create an interactive tool to assess youth-adult equity

A youth-adult fellowship used online graphic design platform Canva when creating a highly impactful ThingLink to showcase video testimonials.

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Budapest museums KAPOCS - 6 museums collaborate for virtual schools tour

The Petofi Literary Museum in Budapest used ThingLink to create an interactive schools museum tour, which quickly expanded into a collaborative virtual schools visit to the six major national collections in Budapest.

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University Central Lancashire - realistic patient scenarios for inter-disciplinary team training

When Covid cancelled a medical school’s in-person workshop, ThingLink provided a realistic scenario where students pieced together individual data to diagnose and create a patient management plan.

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Karelia UAS - virtual learning experiences at workshops and construction sites

Some university courses can move online easily, but what about subjects involving machinery, materials and complex construction, where students would normally work in a workshop, lab or building site?

virtual tour infographic

Utilising virtual tours in vocational and technical education

POKE Vocational College uses virtual tours to build an accessible learning environment in the cloud.

virtual tour infographic

Students create and share immersive learning journals to help build a strong peer group community

ThingLink and the concept of Immersive Journaling - and how to combine the two to encourage a greater level of self development and community connection.

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Vermont Arts online - virtual tours of museums and galleries across state closed during Covid

Curators at Middlebury College Museum of Art in Vermont developed Vermont Art Online in direct response to the COVID-19 crisis.

virtual tour infographic

Virtual tour creation at Stewart's Melville college

Using a Project Based Learning approach 10 pupils aged 8-11 years worked collaboratively to build a virtual tour of their school. They planned the viewer’s pathway, collaborated on points of interest, and created media to embed in the tour.

virtual tour infographic

University uses virtual tours to prepare marine biology students for coastal field trip

Undergraduate tour combines embedded study materials with useful practical advice for the students' new environment

Recent articles

Virtual tours help hospitality industry to train staff and provide a better guest experience.

Luxury holiday accommodation brand Hidden Highland Retreats used ThingLink to create 360 tours to improve their website and service experience as well as train their staff.

May 20, 2021 · 10 min read

Pedagogy in Practice: ThingLink in TVET and Higher Education

We are delighted to present the second of our video series covering specifically the teaching methods underpinning uses of interactive media in technical, vocational, and higher education.

May 14, 2021 · 10 min read

ThingLink's new Unsplash integration provides over a million free images for creating interactive visual media

This year we partnered with image library Unsplash to give you instant easy access to over a million searchable, free images for use in all your ThingLinks.

Apr 29, 2021 · 15 min read

Pedagogy in Practice: Teaching in Action with ThingLink

We are delighted to present our first video series covering specifically the teaching methods underpinning uses of interactive media in education.

Apr 21, 2021 · 10 min read

Featured examples

Coca-Cola Europe creates an interactive image that communicates the valuable contributions partners made during the Covid-19 pandemic.

Catalent Pharmaceuticals uses 360° image tours of their various physical locations to orient and introduce visitors virtually.

Hyrian uses a 360° image built with Unity software to showcase a virtual booth around recruitment.

Wilhelmsen uses an interactive map as a key asset to effecitively communicate daily operational updates to their 2,000+ locations during the Covid-19 pandemic.

The Internaional School of Budapest drives new admissions on their website to prospective students with a virtual tour experience highighting key benefits on the campus.

Surgical Information Systems creates an interactive infographic marketing the key perforamnce indicators of their products.

Bethel Elementary School uses a set of interactive images to introduce staff during their 2021 virtual open house.

HSY saves logisitcal resources by educating and orienting new employees on this key wasterwater management facility through an interactive learning visual experience.

University of Rochester Medical Center presents their expansive campus to stakeholders with this interactive virtual tour.

Pool Corp uses interactive infographics on their corporate blog to creatively market the various products and services the team offers.

University of Pittsburgh drives eCommerce, point-of-purchase sales with this shoppable room. Each ThingLink tag includes a call-to-action button linking to a specific product page.

Vertex Pharmaceuticals welcomes visitors to explore their labs through 360° videos and see where the magic happens in this state-of-the-art laboratory in San Diego.

The Maine State Archives celebrated the State of Maine’s bicentennial with special Virtual Reality (VR) experiences to help the public engage with Maine history.

Aperature Del Mar makes this real estate landing page more visually discoverable with an interactive image for buyers to learn about their corporate campus property.

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Virtual Tour Software Market Size, Share, Trends, & COVID-19 Impact Analysis, By Deployment (Cloud and On-premise), By End-user (Real Estate, Education, Tourism & Hospitality, Automotive, and Others), and Regional Forecasts, 2023-2030

Region : Global | Format: PDF | Report ID: FBI106811

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Virtual Tour Software Market

  • PUBLISHED ON: Mar, 2023
  • BASE YEAR: 2022
  • HISTORICAL DATA: 2019-2021
  • NO OF PAGES: 140

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IMAGES

  1. 40+ Business Infographic Templates and Ideas to Try in 2021

    virtual tour infographic

  2. 360 Virtual Tour

    virtual tour infographic

  3. How to create virtual tours and interactive 360º panoramas

    virtual tour infographic

  4. Important benefits of virtual tour for customers

    virtual tour infographic

  5. How To Create Virtual Tour

    virtual tour infographic

  6. Virtual Tours used in Property Marketing

    virtual tour infographic

COMMENTS

  1. Customize 181+ Travel Infographic Templates Online

    181 templates Create a blank Travel Infographic Blue Multicolor Photographic Solo Travel Tourism Informational Infographic Infographic by Socially Sorted Green Wilderness Travel Camping List Infographic Infographic by Socially Sorted Beige Scrapbook Tourism Infographic Infographic by Cristina Culubret

  2. Interactive Image & 360 Virtual Tour Samples

    Our users have created virtual tours, 360° infographics, training material, school tours, store guides, real estate walkthroughs, narrated images, and many more creative ideas. Try SeekBeak for Free Ways to Use SeekBeak Real Estate Education Infographics Retail & Business Story Telling Everything Else Create Virtual House Tours and More

  3. ThingLink: Create unique experiences with interactive images, videos

    Build tours and presentations by mixing and matching. With ThingLink you can add hotspots to any type of visual media! Start from a map or a floor plan and link it together with other media: images, videos, 360° images, 360° videos or 3D models. A perfect tool for easily building campus tours, safety drills, and virtual industry visits.

  4. How to Make an Interactive Virtual Tour

    Louise Jones November 21, 2022 Are you looking to create Virtual Tours and Expeditions? Do you need to view tours in Virtual Reality mode? ThingLink is the perfect solution for the task. This post provides you with an overview of ThingLink's virtual tour creator. We provide some helpful tips and tricks to create your own immersive experiences.

  5. 15 Best Interactive & Animated Infographics for 2021

    15 Best Interactive and Animated Infographics for 2021 By Jennifer Gaskin, Apr 22, 2021 Infographics help build brand trust and authority, engage your audience and explain complex concepts. But even the best infographic out there is still just words and images on a page.

  6. Virtual tour Templates Free

    Edit and Download Virtual tour Design Templates FREE ⏩ VistaCreate ⚡ Choose and Customize Graphic Templates Online ️ Modern and Awesome Templates ... Brochure Maker Invitations Youtube Intro Maker YouTube Channel Art Facebook Covers Business Cards eBook Design Resume Maker Infographics. Show more. Templates Creative Assets Tutorials ...

  7. Interactive Infographics: What are they and why should you use them

    1. What is an infographic? In New York in 1911, the prolific American newspaper editor Arthur Brisbane wrote "It is better to see something once than hear it a hundred times." This quote encapsulates perfectly the benefits of using infographics. An infographic is a graphic way of presenting information or data.

  8. 10 Tips to Design Infographics for your Virtual Event

    1. Always Start by Outlining your Goals for Creating an Infographic Your goal for creating infographics can vary based on the kind of business. Infographics can be used to: Provide a quick overview of your project

  9. Virtual tourism can rebuild travel for a post-pandemic world

    AR, VR and MR can enable a seamless, uninterrupted interactive experience for viewers from their own private space. The design principles will create a frictionless digital user experience and construct a positive perception of a tourist destination. The COVID-19 pandemic could set the tourism sector back by $1 trillion Image: Statista.

  10. ZoomTour: Showcase community features with virtual tours

    ZoomTour's cloud-based software helps communities create themed virtual tours to focus attention on your area's most important features, from economic development to tourism and beyond. ... Add stops along the tour with descriptions and media. Integrate data charts, heat maps, infographics or property reports. List website URLs and/or social ...

  11. 9 Virtual Tour Statistics You Need to Know

    5. Virtual tours help double interest in a business listing. Complete Google listings increase engagement, brand reputation and trust. So naturally, Google business with a virtual tour see 2X more interest. 6. Among 18-34 year olds, prospects are 130% more likely to book based on a virtual tour.

  12. Infographic: Create Your Own Virtual Brochure

    Click below to view our fullscreen infographic on how to create a virtual brochure, as we invite you to journey with us on the adventure of understanding immersive and traditional content. TrueTour ® is so much more than a virtual tour. It is designed to compliment both traditional and immersive content, producing the best sales tool for ...

  13. 13 Mind-Blowing Virtual Tour Statistics [Updated for 2023]

    1. Virtual tours attract customers in the 18 to 34 years age group, as they are 130% more likely to book based on a virtual tour. (Reimagine Main Street) Millennials are at the forefront of this new marketing technology, as they are more like to book a venue or use a service if the business website offers a virtual tour. 2.

  14. Virtual Tour royalty-free images

    Find Virtual Tour stock images in HD and millions of other royalty-free stock photos, 3D objects, illustrations and vectors in the Shutterstock collection. Thousands of new, high-quality pictures added every day. ... business infographic and social media, icon, symbol. Virtual tour vector illustration. 360 round symbol flat tiny person concept ...

  15. What Is Virtual Tourism And Is It The Future?

    What is virtual tourism? Definitions of virtual tourism The growth of virtual tourism Phase 1- marketing and promotion Phase 2- Enhancing the tourism experience Phase 3- The development of virtual tourism experiences Phase 4- Physical holidays are replaced with virtual experiences Phase 5- Impossible adventures through virtual means

  16. Virtual Tours: 10 Examples of How to Visit Colleges or Universities

    An infographic or timeline would be super helpful as a guide to the undergraduate admissions process. NEW! The easy way to create 360 images: Pano to 360. ... Virtual tour of College of Design at the University of Oregon. The College created an interactive map with custom icons. These provide shortcuts for exploring different parts of the ...

  17. Virtual Tours Are Taking Off. Here's How to Integrate Them Into Your

    These great resources will get you started teaching with virtual tours: Google Arts & Culture has an extensive collection of resources you can use to create immersive virtual experiences for students interested in exploring the natural and cultural wonders preserved by the National Park Service!; CyArk is a fantastic site that includes amazing virtual tours that are navigable and narrated, as ...

  18. Digitalization of the travel industry

    As estimated by Statista's Digital Market Outlook, the global revenue of travel apps is expected to rise by 17 percent in 2023 over the previous year, amounting to nearly 400 million U.S. dollars ...

  19. 360 Virtual Tour Statistics, Facts & Figures

    360 virtual tour technology is a powerful promotional tool, with numerous advantages over more traditional forms of media content. The marketing implications of this high-impact technology are huge, and the latest industry statistics support this. 360 virtual tours are invaluable to many types of business.

  20. 16 Virtual Tour Statistics for 2023

    What Are Virtual Tours? Virtual tours can be anything, from house to product to city tours. Specifically, we'll discuss walking tours and virtual exhibits, but these statistics apply to almost any virtual tour.

  21. ThingLink: Explore ThingLink

    Virtual tours help hospitality industry to train staff and provide a better guest experience Luxury holiday accommodation brand Hidden Highland Retreats used ThingLink to create 360 tours to improve their website and service experience as well as train their staff. May 20, 2021 · 10 min read

  22. (PDF) Emerging Technology Trends in Tourist Guiding: Virtual and

    Abstract. This study aims to shed the light on future technological trends emerging in the tour guiding profession, focusing on virtual and distance tour guiding as models. The new uprising ...

  23. Infographics

    Infographics - Virtual Tour Software Market Industry Share and Forecast till 2029 | Fortune Business Insights. HOME (current) INDUSTRIES. Healthcare; ... Virtual Tour Software Market Size, Share, Trends, & COVID-19 Impact Analysis, By Deployment (Cloud and On-premise), By End-user (Real Estate, Education, Tourism & Hospitality, Automotive, and ...