love boat princess cruise commercial

What Is The Song In Princess Cruises' Real Neon Commercial?

The music that is included in film holds a tremendous amount of power. When the right song is paired with the right narrative moments and the right images on camera, music can cause viewers to smile, laugh, start dancing, or even tear up and cry. In movies, when an important or moving scene is occurring, music is often used in the background to heighten the emotions of the scene. In fact, the music in modern movies is often similar to each other. Likewise, the music used in commercials is also incredibly important and can help brands get their message across.

Recently, Princess Cruises' "Real Neon" commercial was released with a great song in the background. The commercial is advertising a cruise line, so the main message the commercial is trying to convey is that cruises are fun, memorable, and can provide a refreshing escape. Thus, throughout the commercial, various people are shown doing fun cruise activities such as dining, dancing, drinking, playing games, swimming, and taking excursions onto land. 

Since they are trying to convince viewers to book a fun vacation, Princess Cruises chose an upbeat, catchy song rather than a depressing or serious song. Viewers of the commercial might wonder what the song is and where it can be streamed. 

Princess Cruises' Real Neon commercial features the song La La La by Addie Hamilton

The song in Princess Cruises' "Real Neon" commercial is "La La La" by the American pop singer Addie Hamilton. The song did not appear on a full-length album but, rather, was released as a single in 2017. So far, Hamilton has not released any full-length albums, but she has released a number of singles. 

The song's lyrics fit perfectly with Princess Cruises' "Real Neon" commercial because they are all about having a great time. The first words in the song are "Everybody go" repeated, so this intro even fits well with the commercial which is about traveling for fun. The lyrics include things like "every night is a holiday," "every day is Friday night," and "from New York to Panama, gonna party like Mardi Gras." Indeed, vacations are sometimes called "holidays" because they are for having fun, whether or not they technically fall on a national holiday. 

"La La La" by Addie Hamilton is available to listen to on Spotify , Pandora , Apple Music , and YouTube Music . 

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Princess cruises announces "the love boat" themed cruise hosted by celebrations ambassador jill whelan with appearances by the cast and special tribute to actor gavin macleod.

Gavin MacLeod . This seven-day cruise sails roundtrip from the Port of Los Angeles ( San Pedro ) to the Mexican Riviera, February 26-March 5, 2022 .

Gavin MacLeod , who served as brand ambassador for Princess Cruises for more than 35 years until his passing in May 2021 , at the age of 90.

The voyage will be underway on MacLeod's birthday – February 28 – and sails on the cruise line's signature Mexican Riviera itinerary that was prominently featured during the TV show's 10-year-run from 1977-1986, where Princess cruise ships served as the ocean-going co-star of the series. Guests will enjoy port visits to Puerto Vallarta , Mazatlan and Cabo San Lucas .  

Jill Whelan , Celebrations Ambassador for Princess Cruises . "While we always love to connect with fans this cruise will be extra special because we will also celebrate the life and career of Gavin, our fearless leader, who not only played my dad on TV but was also a true father figure to me beyond the show."

Love Boat " themed cruise activities include:

• Festive sailaway party including the popular 1970s-inspired Love Boat Disco Deck Party returns exclusively for a "command performance" during this themed cruise.
• Renewal of vows ceremony, hosted by Whelan and the cast on the top-deck
• Q&A with the cast, sharing favorite memories of the show and MacLeod
• Birthday celebration honoring MacLeod
• "Love Boat" episodes airing on Movies Under the Stars and in staterooms
• Love Boat trivia with the Cruise Director
• Cast photo opportunities
• "Love Boat" themed menus and specialty cocktails
• Themed décor, photo backdrops and merchandise

Princess has been connected to "The Love Boat" beyond the setting of the show, reuniting the original cast members for two ship christenings – Dawn Princess (1997) and Regal Princess (2014), appearing on the cruise line's Rose Parade float and sailing on a throwback cruise in 2015 all celebrating the lines 50 th anniversary. In May 2018 , the six original cast members of "The Love Boat" and Princess Cruises received an honorary star plaque on the Hollywood Walk of Fame in recognition of their contributions to the history of television and support of the preservation of the Walk of Fame. For more on the connection between Princess and "The Love Boat" click here .

Princess exclusively offers MedallionClass vacations, delivering the ultimate in effortless, personalized cruising. It begins with Medallion™, a quarter-sized, wearable device that enables everything from touch-free boarding to locating loved ones anywhere on the ship, as well as enhanced service like having whatever guests need, delivered directly to them, wherever they are on the ship. In addition, guests can share their favorite cruise moments using MedallionNet, the best WiFi at sea, and also stay connected with friends and family back home, work remotely anywhere on the ship, quickly post content and stream favorite movies and shows. 

Cruise fares start at $499 /person and can be booked by through a professional travel advisor, by calling 1-800-PRINCESS (1-800-774-6237), or by visiting the company's website at  http://www.princess.com/ .

For the latest Princess COVID-19 health protocols, please visit   https://www.princess.com/plan/cruise-with-confidence/cruise-health/covid-19-guest-protocols/ .

About Princess Cruises :      One of the best-known names in cruising, Princess Cruises is the world's leading international premium cruise line and tour company operating a fleet of 14 modern cruise ships, carrying two million guests each year to 380 destinations around the globe, including the Caribbean , Alaska , Panama Canal , Mexican Riviera, Europe , South America , Australia / New Zealand , the South Pacific, Hawaii , Asia , Canada /New England, Antarctica, and World Cruises . A team of professional destination experts have curated 170 itineraries, ranging in length from three to 111 days and Princess Cruises is continuously recognized as "Best Cruise Line for Itineraries."  In 2017 Princess Cruises , with parent company Carnival Corporation , introduced MedallionClass Vacations enabled by the Medallion device, the vacation industry's most advanced wearable device, provided free to each guest sailing on a MedallionClass ship. The award-winning innovation offers the fastest way to an effortless personalized vacation giving guests more time to do the things they love most. The company is part of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE:CUK).     

In line with the latest advice from health officials about COVID-19, Princess Cruises is currently enhancing health and safety protocols with input from medical experts and government bodies and assessing how they may impact future itineraries. Actual offerings may vary from what is displayed in marketing materials. Click on the following links to stay updated on   current  Cruise Updates  and  Health & Safety protocols .     

SOURCE Princess Cruises

Media Contacts: [email protected], Negin Kamali, +1 661 753 1539, [email protected] OR Briana Latter, + 1 661 753 1538, [email protected]

AIDA Cruises is the market leader in the German-speaking cruise market. Home of the smile, AIDA Cruises is the epitome of a premium-quality, relaxing cruise and operates one of the world’s most state-of-the-art fleets. Visit: www.aida.de

Carnival Cruise Line, also known as America’s Cruise Line, is a leader in contemporary cruising and operates a fleet of ships designed to provide fun and memorable vacation experiences at a great value. Visit: www.carnival.com

Costa Cruises delivers Italy’s finest at sea, bringing modern Italian lifestyle to its ships to provide guests with a true European experience that embodies a unique passion for life through warm hospitality, entertainment and gastronomy. Visit: www.costacruise.com

Cunard is the epitome of British refinement for travelers who relish the line’s impeccable White Star Service, gourmet dining, world-class entertainment, and the legacy of historic voyages and transatlantic travel. Visit: www.cunard.com

Holland America Line's premium fleet of spacious, elegant mid-sized ships feature sophisticated five-star dining, extensive entertainment and activities, innovative culinary enrichment programs and compelling worldwide itineraries. Visit: www.hollandamerica.com

P&O Cruises (UK) is Britain’s favorite cruise line with a fleet of ships combining genuine service and a sense of occasion and attention to detail, ensuring passengers have the holiday of a lifetime, every time. Visit: www.pocruises.co.uk

P&O Cruises (Australia) provides a quintessential holiday experience for Australians and New Zealanders, taking them to some of the world's most idyllic and hard-to-reach places across Asia and the South Pacific. Visit: www.pocruises.co.au

Princess is the world’s leading international cruise line and tour company operating a fleet of modern cruise ships, renowned for the innovative design and wide array of choices in dining, entertainment and amenities. Visit: www.princess.com

Seabourn provides ultraluxury cruising vacations in a unique, small-ship style that focuses on genuine, intuitive service, all-suite accommodations, superb cuisine and unique experiences in destinations worldwide. Visit: www.seabourn.com

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As the weather inches toward warmer and the months flow into spring, we’re thinking about one thing and one thing only: vacations .

The notion of setting sail in opulent blue seas aboard a massive, state-of-the-line ship simply sounds incredible. Better yet, cruises are becoming more and more luxury leaning, with massive silhouettes and all-inclusive amenities that are newfound additions to signature fleets.

Enter the newly debuted Sun Princess . Dubbed the next-level “Love Boat,” this gorgeous new ship has joined the namesake of Princess Cruises and has made her maiden voyage on Feb. 28.

RELATED : Best cruise lines we reviewed

“ Princess Cruises became a household name as the setting and ocean-going co-star of ‘The Love Boat’ that featured over 950 celebrity guest stars,” John Padgett, president of Princess Cruises, exclusively told the New York Post. “The show has been widely credited with introducing millions of viewers to the concept of contemporary cruise vacations and leading to the dramatic expansion of the industry and its global success.”

Since that infamous TV show’s opening sequence with a timeless theme song that to this day precisely describes the Princess brand DNA, Princess Cruises has been connected to and is synonymous with “The Love Boat.”

Sun Princess

“ Sun Princess offers the greatest assembly of culinary experiences from celebrated chefs and celebrity collaborators, as well as ingredients from high-end purveyors and a lineup of exciting new experiences,” Padgett told The Post.

Standout options include Spellbound by Magic Castle, which blends the captivating world of magic with the art of culinary and mixology to create an immersive dining experience, and Makoto Ocean, which reshapes traditional sushi with a creative approach by James Beard Honoree Makoto Okuwa.

“Beyond the setting of the show, the original cast members have participated in the Princess brand to this day, including two ship christenings – Dawn Princess (1997) and Regal Princess (2014), appearing on the cruise line’s Rose Parade float and sailing on a throwback cruise in 2015 all celebrating the lines 50 th anniversary,” Padgett explained.

“In May 2018, the six original cast members of ‘The Love Boat’ and Princess Cruises received an honorary star plaque on the Hollywood Walk of Fame in recognition of their contributions to the history of television and support of the preservation of the Walk of Fame.”

An overview of the food and dining experiences on the Sun Princess

Ahead, find a premium assortment of dining options aboard the Sun Princess . Upon booking, you’ll have unlimited access to both buffet and sit-down dining, while some additional dining destinations are offered on an a la carte fee:

• The Butcher’s Block by Dario : This is a specialty restaurant from the world’s most famous butcher, Dario Checchini, grilling up perfectly prepared beef and steak, including Cecchini’s signature cuts.
• The Catch by Rudi : This is a luxe exceptional dinner concept from renowned chef Rudi Sodamin showcasing treasures from the sea.
• Love by Britto : a first-of-its-kind collaboration, Princess partnered with world-renowned artist Romero Britto to create Love by Britto, an artistic-inspired dining experience celebrating the essence of “Love” aboard Sun Princess.
• Kai Sushi by Makoto : Here, the Master of Edomae-style sushi, Chef Makoto Okuwa, presents a new concept of crafting playful, exquisitely presented dishes paying tribute to Japanese traditions. After showcasing his skills on Food Network’s popular “Iron Chef,” Chef Okuwa has been recognized by the prestigious James Beard Foundation. He also spearheads popular restaurants in Miami, Brazil, Mexico City and Panama.

One of the most unique experiences the ship offers is The Dome, a geodesic, glass-enclosed structure at the top of the ship inspired by the terraces of Santorini. “The Dome is also the backdrop for the incredible artistry of one of the biggest names in entertainment – Cirque Éloize – coming to life by presenting three original, contemporary acrobatic performances,” Padgett said.

Another unique feature is the outward and suspended Sphere. “The namesake of this new class of ship takes the central Piazza hub of the ship into a new dimension,” he highlighted. “Here guests can take in expansive ocean views, sunrises and sunsets.  Being a premium global cruise line, guests are able to see some of the world’s most beautiful natural wonders including glaciers and icebergs while drinking coffee, having a meal or enjoying entertainment.”

Speaking of entertainment , Sun Princess boasts the pinnacle of technological innovation in the world of cruise ship entertainment with the configurable Princess Arena that supports shows in the round, in a 270-degree keyhole configuration, as well as via a traditional proscenium theater.

“Additionally, guests can enjoy our largest casino in the fleet, a two-story Lotus Spa, and an expanded retail environment with over 200 premium brands,” Padgett pinpointed. “The retail space also includes several firsts at sea including an upscale showroom dedicated to luxury horology showcasing TAG Heuer and Breitling and more than 25 new brands available to cruise guests like Italian handbag brand, Pinko and athleisure favorites Beyond Yoga and Varley.”

How does Princess differ from other cruise lines?

A standout feature of Princess at large is its implementation and use of its MedallionClass service , which began in 2017 and was completed fleet-wide in 2022.

“ MedallionClass service is enabled by patented and proprietary technology that gives Princess completely unique capabilities to deliver an individualized and personalized service at a big ship scale,” Padgett detailed. “There have been other vacation brands including cruise, theme parks, all-inclusive options and casinos that have attempted to replicate these unique contactless on-demand real-time dynamic location-based service capabilities, but none have succeeded.”

MedallionClass service is available on every ship in the Princess fleet because the Princess service promise is universal and not dependent on any physical ship vintage or configuration. “When it comes to exceptional service, Princess guests never have to worry about what ship they are sailing on within the fleet or where that ship is in the world because all ships are guaranteed to offer the exclusive Princess MedallionClass experience,” he noted.

If you’re a frequent cruiser, you know the *struggle* of traditional credit card-style IDs. With the Medallion, you can cruise a bit more conveniently, whether accessing your ocean-view stateroom or buying a watermelon martini at the bar.

What other Princess cruises should I consider?

Princess has a fleet of 16 ships that sail to 330 ports around the world , including sailings to the Caribbean, Alaska, Panama Canal, Mexican Riviera, Hawaii, and two World Cruises, one that leaves from Australia and one from the United States.

“This April, we are celebrating our 55th year sailing to Alaska and bringing more people to experience this extraordinary land,” Padgett said. “And for our guests in North America, we have sailings from Los Angeles, San Francisco, Seattle, Vancouver, Galveston, Port Canaveral (Orlando), Ft. Lauderdale, Boston and New York providing exciting new voyage options that guests can conveniently access from major drive markets.”

What’s more, we’ll be sailing on the Discovery Princess in April 2024, a Pacific Wine Country tour to San Diego; San Francisco; Astoria, OR; Victoria, Canada and Vancouver, Canada.

What to know as a first-time cruiser, according to an expert

“First-time cruisers need to know that cruising is an easy, convenient way to travel,” Padgett said. “You unpack once and experience the best of the region you are visiting in one cruise vacation.” Simply put, there is nothing easier than simply waking up in the morning in the world’s most exciting and interesting cities.

On top of that a cruise vacation provides an incredible value. “Your cruise fare includes accommodations, dining, entertainment and an endless array of activities and ‘transportation’ to a variety of destinations featured on each itinerary,” Padgett added. “With packages like Princess’ Plus and Premiere, guests have maximum options and superior value with the inclusion of drinks, daily gratuity, Wi-Fi, fitness class, specialty desserts and specialty dining.”

Not to mention, the Sun Princess is the newest and already highly adored ship worth considering for your next vacation.

Hunting for a headline-worthy haul? Keep shopping with Post Wanted.

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Princess Cruises and “The Love Boat” Connection

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It all began in the mid-70s when television producer Douglas S. Cramer, who had created the popular television series “Love American Style,” decided to shift his popular comedy vignette series from its studio setting to the decks and vacation venues of a (then) modern cruise ship. The resulting television show, “The Love Boat” has been widely credited with introducing millions of viewers to the concept of contemporary cruise vacations and leading to dramatic expansion of the industry and its global success.

Originally, in searching out a location for the movie pilot of what was to become his Love Boat television series, Cramer found the ideal setting with a cruise line that just happened to operate from its world headquarters in Los Angeles known globally today as Princess Cruises.

After the 1977 pilot show, which was shot aboard the line's original Sun Princess in Mexico, Cramer teamed up with top television producer Aaron Spelling and the rest is history. “The Love Boat” went on to realize phenomenal success, continuing for 10 seasons until 1987 as one of the highest-rated prime-time television shows in the country. Princess Cruises soon became a household name as the primary setting and ocean-going co-star of the popular series and continues to be known as the "Love Boat" cruise line to this day. With ships Pacific Princess and Island Princess the original floating stars of the show, “The Love Boat” was filmed aboard many Princess ships in exotic destinations around the globe. The show, often the catalyst for introducing American viewers to destinations like Sydney, Australia and Opera House, the Great Wall of China, the Acropolis in Athens Greece. Occasional Love Boat television specials have been filmed since the show stopped production.

Actor Gavin MacLeod (Captain Merrill Stubing) remained an enthusiastic fan of cruising while serving as the spokesperson for Princess Cruises for more than 35 years (1986-2021), making him the longest-serving celebrity spokesperson in brand partnership history. Actress Jill Whelan (Vicki Stubing) continues to serve as Celebrations Ambassador and spokesperson for the cruise line.

In 1997, ten years after the show ended its original run, all six original Love Boat cast members -- Gavin MacLeod (Captain Stubing) , Fred Grandy (Yeoman Purser, Burl ‘Gopher’ Smith) , Ted Lange (Isaac ‘The Bartender’ Washington), Bernie Kopell (Adam ‘Doc’ Bricker), Lauren Tewes (Julie McCoy, Your Cruise Director) and Jill Whelan (Vicki Stubing, The Captain’s Daughter) -- reunited for the first time in more than a decade for the official naming ceremony and christening of Dawn Princess in Fort Lauderdale, Florida.

In 1998 “The Love Boat” popularity was revived with a new version of the show introduced by Spelling Television. “Love Boat: The Next Wave,” which ran for two seasons on the UPN network, was also set aboard a Princess ship, the line's new Sun Princess. A new cast of characters served as the Sun Princess officers and crew -- including Robert Urich as Captain Jim Kennedy -- and following the original show's format, a series of guest stars joined the cast each week as cruise vacation guests.

The original cast also came together again in 2014, to kick off the 50th anniversary of Princess Cruises by officially naming and christening the new Regal Princess cruise ship in a star-studded event also featuring 25 guest stars from the show, including Charo, Florence Henderson, Marion Ross, Doris Roberts, Diane Ladd, Loni Anderson and Jamie Farr, to name a few. The cast continued to celebrate the golden anniversary of Princess and cruised down Colorado Blvd in Pasadena, California on the bow of a modern Princess cruise ship float in the iconic Rose Parade on New Year’s Day in 2015.

In May 2018, the six cast members of “The Love Boat” and Princess Cruises received an honorary star plaque on the Hollywood Walk of Fame in recognition of their contributions to the history of television and support of the preservation of the Walk of Fame.

The original “Love Boat” series is currently in worldwide syndication, having been translated into more than 29 different languages, and is viewed by millions of fans in more than 93 countries.

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Contact information for members of the media

Media Relations Department, Princess Cruises 24305 Town Center Drive Santa Clarita, CA 91355

Phone : 1 661 753 1530 Email :  [email protected]

Not a member of the media? 

Contact us at: 1-800-PRINCESS (1-800-774-6237) or 1-661-753-0000

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The Real Love Boat

By Roatanfans , August 18, 2022 in Princess Cruises

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Just saw a commercial for a new show called the Real Love Boat.  It is airing October 5 on CBS.  It is on board Regal Princess.  Guess I will have to watch, hopefully it's good incase it plays in our staterooms in the future!

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9 minutes ago, Roatanfans said: Just saw a commercial for a new show called the Real Love Boat.  It is airing October 5 on CBS.  It is on board Regal Princess.  Guess I will have to watch, hopefully it's good incase it plays in our staterooms in the future!

The love boat cruise is October 22nd. 

No this isn't for a cruise but a new TV show.  A finding love on a cruiseship while doing challenges kind of reality show (think Love Island or a cross between Survivor and the Bachelor)  Hosts of the show are Rebecca Romijin and Jerry O'Connell.  The show is called The Real Love Boat and is filmed on the Regal Princess in the Mediterranean.  The commercials play the Love Boat theme and have similar graphics to the original show, but doesn't look like a scripted revamp but more of a reality style show.

1 hour ago, Roatanfans said: No this isn't for a cruise but a new TV show.  A finding love on a cruiseship while doing challenges kind of reality show (think Love Island or a cross between Survivor and the Bachelor)  Hosts of the show are Rebecca Romijin and Jerry O'Connell.  The show is called The Real Love Boat and is filmed on the Regal Princess in the Mediterranean.  The commercials play the Love Boat theme and have similar graphics to the original show, but doesn't look like a scripted revamp but more of a reality style show.

If you’re directing this comment to me.  I know about the tv show.    And know where it was filmed.   and seen and searched a bunch about it.   my comment is just that.  A comment about a love boat themed cruise in October on the new discovery.     

Oh yeah.   The show sounds stupid and wouldn’t waste time watching.  Lol 

There is a thread by someone who was on a cruise when this was filmed.

The posts include a photo of the winners.

Having suffered the filming whilst on board Regal last month I have no desire to watch the TV show whatsoever, even though I was in camera shot.

I presume and hope that they are done filming on the Regal. We sail in September.

3 hours ago, caribill said: There is a thread by someone who was on a cruise when this was filmed.   The posts include a photo of the winners.

Oh sure....leave it to someone to spoil the ending for me 🤣 as if I was even gonna watch it in the first place.

Last show I watched in that style was probably Joe millionaire.  I could see them playing the show daily on a channel in the room or having it on demand onboard.  Don't know if I'd watch but maybe on a late night.

I will probably watch ro see the ship and ports, not holding my breathe that this will be a good show!

9 hours ago, Ptroxx said: Oh yeah.   The show sounds stupid and wouldn’t waste time watching.  Lol 

I couldn't have said it better myself.  Of course, I saw the promo for it while watching Big Brother , so I guess my standards are low, but not THAT low.  😉

12 minutes ago, DCThunder said: I couldn't have said it better myself.  Of course, I saw the promo for it while watching Big Brother , so I guess my standards are low, but not THAT low.  😉

Lol seen the same promo lastnight 

but I’ve seen others. Lol.   don’t shame us for watching big brother.   Lolol. Survivor starts soon too. Lolol.  

6 hours ago, caribill said: There is a thread by someone who was on a cruise when this was filmed.   The posts include a photo of the winners.

let’s see the winners.    Spoiler alert. Lol. 

6 minutes ago, Ptroxx said: Lol seen the same promo lastnight  but I’ve seen others. Lol.   don’t shame us for watching big brother.   Lolol. Survivor starts soon too. Lolol.  

I've seen some Survivor promos too.  Most of the footage is from the "loved ones reunion" episodes which were omitted last year for COVID reasons, but appear to be coming back.

The original Love Boat was stupid and I wasted a lot of time watching it.

11 hours ago, Roatanfans said: ".... but doesn't look like a scripted revamp but more of a reality style show."

I would challenge that ... reality shows have us fooled 😉   This one I will give a pass on (don't like the Bachelor and such shows) but I do watch my fair share of reality TV (sadly LOL)  I was hoping seeing the commercial that it really was a revisit of the old Love Boat series, I LOVED that show so much as it was mindless carefree entertainment that made me smile and one could pretty well always predict the ending in the first 10 minutes.

Edited to add:  I won't go so far as to call it stupid as I do have some dignity when speaking of what I entertained myself in yesterdays  🤪

9 minutes ago, poffles said: Edited to add:  I won't go so far as to call it stupid as I do have some dignity when speaking of what I entertained myself in yesterdays  🤪  

I can relate. Re - watching some shows I watched decades ago that I thought were great but now seem so stupid. They are obviously not the ones who have changed.

ALWAYS CRUZIN

On 8/18/2022 at 10:16 AM, billco said: The original Love Boat was stupid and I wasted a lot of time watching it.

There were a lot of stupid shows back then. But they were fun and clean dialogue. Not like now. Filthy. Loved all the oldie's.

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Carnival's Princess Cruises makes big-name beverage package bet

P rincess Cruises may not have the name recognition of its parent company's namesake brand Carnival Cruise Line, but it has an impressive pedigree, at least with people of a certain age. Many Americans, at least those over age 40, got their first exposure to the idea of cruising from "The Love Boat," which aired on ABC from 1977 until 1986.

The show highlighted various romantic plotlines in each episode and was known for casting big-name guest stars. In the much smaller, mostly pre-cable world where the show aired, it gave the cruise industry wide exposure and that's something that Carnival's Princess Cruises still leverages in commercials.  

Related: Carnival explores a controversial Royal Caribbean megaship move

"Princess Cruises is The Love Boat, the world’s most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships," the cruise line shared on its website.

Essentially, Princess fills the same role for Carnival that Celebrity Cruises fills in Royal Caribbean's portfolio. It's a brand that's more focused on adults than families which offers a higher-end experience compared to Carnival.

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That, however, does not mean that Princess Cruises passengers aren't down for a good time and the cruise line has made some changes to its liquor and wine lineup that will bring in some star power.

Princess Cruises bets big on upscale adult beverages

Princess Cruises has made mixology and higher-end beverages a part of its brand offering. The cruise line's Premier Beverage Package offers an upscale bar experience for passengers including:

• Top-shelf spirits, reserve wines by the glass, and new high-end crafted cocktails by Mixologist Rob Floyd
• Selection of 75+ spirits, 40+ wines by the glass, 20+ high-end, crafted cocktails
• Premier wines by the glass including Duckhorn, Stag's Leap, Grgich Hills, and Cattier Champagne
• Private Woodford Reserve Bourbon Selection created exclusively for Princess
• Personalized Jack Daniel's Whiskey Single Barrel Select

Now, the cruise line plans to expand its adult beverage offering with its all-new "Love Line Premium Liquors" collection. 

"Crafted in collaboration with renowned celebrities Pitbull, Jason Aldean, and Romero Britto, this exclusive line of wines and spirits promises an unparalleled experience for guests sailing aboard ships from the Love Boat," Princess Cruises shared on its website.

The "Love Line" collection is currently being offered on Sun Princess and it will roll out to the rest of the fleet later this summer.

Princess's "Love Line Premium Liquors collection features meticulously selected wines and spirits, each bearing the unique touch of its celebrity partner. From the smooth allure of premium vodka to organic notes of crafted wine, this collection caters to the discerning tastes of Princess Cruises guests," the cruise line added.

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Big-name musicians, artist bring alcohol to Princess Cruises

You can blame Sammy Hagar for so many celebrities launching their own brands of alcohol. The former Van Halen frontman sold an 80% stake in his Cabo Wabo tequila brand to Gruppo Campari for $80 million in 2007.

That set off a wave of famous people lending their names to liquor brands. Princess Cruises has capitalized by adding alcohol from three very different celebrities. The cruise line detailed some of its offerings:

• Voli 305 Vodka by Pitbull : A celebration of style and sophistication, Voli 305 Vodka embodies the vibrant energy of Miami nightlife. Created in partnership with Pitbull, this ultra-premium vodka is distilled to perfection, offering a taste of luxury with every sip.

Love Prosecco by Britto : Artist Romero Britto and esteemed winemaker Villa Sandi have joined creative forces to unveil Love Prosecco, a private label that marries artistry with the essence of fine Italian craftsmanship and is included as part of the dining experience at Love by Britto aboard Sun Princess, as well as available in bars across the Princess fleet.

• Melorosa Sauvignon Blanc, Red Blend and Cabernet Sauvignon by Jason Aldean : Melorosa Sauvignon Blanc, Melorosa Red Blend and Cabernet Sauvignon from celebrated country music icon Jason Aldean and his sister Kasi Wicks and fellow country music artist and entertainer Chuck Wicks round out the initial brands that make up the exciting new Love Line collection.

Anyone sailing with Princess Cruises who has a Premier beverage package will be able to try the new line of drinks without any additional charges.

"The Love Line Collection is a natural extension of the elegance and sophistication found throughout our Princess ships and makes every sip a journey worth savoring,” said Princess Cruises President John Padgett.

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