Choosing the Right Graphite Design Tour AD Shaft
And, Webb Simpson won THE PLAYERS 2018 Championship with the new higher launching Tour IZ 5X!
The Tour AD DI model is the first Graphite Design shaft design that was integrated with Toray Company’s original NANOALLOY material technology in the tip section of the shaft. This material technology has now come to be known as “DI Technology”. This unique material technology promotes additionally shaft stability without the loss of feel and allows the player to create greater club head speed and thus greater ball speed while still providing exceptional feel and control.
2018 Graphite Design Shaft Profile Comparison Chart
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Tour AD DI vs. IZ: Which is Better?
Golf is a game of precision that requires deliberate effort. While every golf accessory significantly influences game performance, shafts rank very high.
They come in different sizes, types, and styles, but the purpose remains the same: allowing players to strike the ball effectively and control ball flight more.
With the wide range of golf shaft options, you need an informed decision to make the right choice.
Graphite Designs shafts are often recommended because of their quality materials, efficient ball control, and excellent feel.
Hence, we’ll compare two of its designs: Tour AD DI and IZ, establishing their similarities and differences to enable you to choose the better one.
Tour AD DI vs. IZ: Overview
Graphite Design is a reputable organization that produces a wide range of shafts for golfers.
The company is one of the front-runners of shaft technology in the industry.
Every year, the brand introduces new designs that offer distinct attributes. The Tour AD shaft lineup is expanding significantly to satisfy both new and experienced golfers.
The Tour AD DI is an earlier shaft design by the brand. The latest release is the Tour AD IZ which features a sleek finish and stealthy appearance.
While some professionals think both shafts have similar specifications and performance, Graphite Designs claim they have different features, but the latest design is not a direct replacement of the former.
According to the brand, the Tour AD IZ lies between the lower launching Tour AD TP and higher launching DI, courtesy of its slightly stiffer tip and midsection and softer butt section.
Let’s establish the differences between the two shaft designs.
Tour AD DI vs. IZ: Differences
Generally, both shaft designs are similar, but Tour AD IZ has a softer tip. It also has a bit higher balance point, which makes it slightly counterbalanced.
As such, it’ll play better in heavier retail heads, plus it will improve the overall ball feel.
It doesn’t kick as its predecessor does. It typically transfers energy from the handle to the golf club head.
Let’s differentiate between them using some factors as follows:
Flex is the amount of bend a golf club gives during a swing session. It directly affects the amount of bend a shaft will have.
The greater the flex, the more the shaft will bend, and vice versa.
The flex option is a significant difference between the two shaft designs.
Both avail different types of flex options. The AD DI features a stiff flex option, while the AD IZ has the Regular option.
Concerning flex, the AD DI will have less bend amount compared to the AD IZ.
If you have a slower swing speed, the flexible shafts will be your best choice, so you should choose the AD DI shaft design.
However, if you have a faster swing speed, stiffer shafts will fit you better. Hence, it would help if you chose the Graphite Design Tour AD IZ.
There’s no difference between both shafts’ launch angles. They both feature a high launch angle, meaning the shaft will assist the golfer in getting quality height on the ball right off impact.
If you’re looking to achieve more ball height, both will be a good deal for you, as whichever you choose won’t make any difference.
The spin attribute is another area where both shafts are the same. They feature the same low spin options, meaning you can keep the ball closer to the course surface.
If you want to achieve this, either shaft option will help you get that. However, if you wish for a higher spin option, you should explore other opportunities elsewhere.
Both shafts seem to exhibit a similar feel. The brand website claims the AD IZ is Firm in the butt, medium in the center, and Firm+ in the tip.
Their midsection is also similar.
Regarding appearance, the AD IZ design features a matte black and orange color scheme which is ideal for almost every season. The AD DI design is the inverse of this style.
The legal status of any golf accessory is another essential factor to consider before buying it.
The USGA has strict equipment rules every golf equipment piece must obey before being deemed legal.
Both shaft designs conform to all these rules, making them legal for use in any golf-level competition.
Both are fantastic golf shafts with similarities and differences, as established above. Realistically, there might not be a better one in all ramifications.
The better one will depend on what each golfer wants and their preference.
As discussed above, they differ in some factors, including flex, feel, and look, making them ideal for different target audiences.
Depending on the swing speed and preferences, players might choose differently. Tailor your wants to the strengths of each shaft design and choose the best one accordingly.
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Graphite Design Tour AD HD Shaft Review
- BY Tony Covey
- Nov 30th 2020
- Read all comments
Graphite Design Tour AD HD Key Takeaways
- The Graphite Design Tour AD HD is the evolution of the Tour AD MT.
- It has a mid-launch/low-spin profile.
- Street price is $379 and it’s available now.
The Graphite Design Tour AD HD can reasonably be described as a modernization of the Tour AD MT profile. It shouldn’t be considered a replacement.
As I’ve said with every Graphite Design release I’ve covered, the company prefers to extend the line rather than replace models. Graphite Design likes to keep the catalog intact for fitters who have grown comfortable with certain designs knowing it can take a couple of years for a new shaft to catch on.
It’s also true that while the profile of the Tour AD HD is similar to the AD MT, there’s likely enough differentiation between the two that the older model may perform better for some golfers.
Tour AD HD – What’s New
As we’ve come to expect from Graphite Design, what’s new with the Tour AD HD boils down to slight tweaks in the profile made possible by the inclusion of TORAYCA M40X graphite prepreg in the mid and tip sections of the shaft. Graphite Design first used the material in last season’s Tour AD XC and it’s reasonable to assume it will be a staple of Graphite Design shafts moving forward.
In an effort to avoid the quagmire of a deeper material discussion, the simple- ish version is that M40X offers a rare combination of high-tensile modulus and high-tensile strength.
Finer technical points aside, Graphite Design says the material allows them to better tune stiffness without increasing weight. The payoff for the golfer is increased loading of shaft and ultimately more speed at impact .
Combine that with T1100G in the tip section and, according to Graphite Design, you get stability without loss of feel.
It should go without saying that your actual mileage may vary based on how well the shaft fits your swing.
Graphite Design Tour AD HD Options
Like other AD shafts, the Tour AD HD is designed and manufactured in Japan. The company describes the AD HD as having a mid-launch, low-spin profile. As is typical for Graphite Design, it is available in a broad range of weights and flexes – everything from a 40-gram R2 (senior flex) to an 80-gram TX (Tour X-stiff).
Graphite Design Tour AD HD Cosmetics
It’s one thing to say the cosmetics of the shaft don’t impact performance; it’s quite another to say they don’t matter. We all like what we like and may lean towards one shaft over another because of it. That’s just how it is.
So, with that said, the new colorway is probably my favorite of the Tour AD line (though I liked the Tour AD VR as well). Unless you’re a Duke fan or you plan on pairing it with an electric green Callaway Epic, there’s nothing not to like graphically. It’s aqua (maybe teal) on white. I’d describe it as frosted matte. Graphite Design calls it matte clearcoat. Semantics aside, I’d say it’s definitely not glossy but not flat, either.
Tour AD HD Data – Powered by COOL CLUBS S3
We’ve partnered with Cool Clubs , one of the golf industry’s leading custom fitting companies, to bring you shaft reviews powered by its Shaft Simulation System (S3) .
Not only does S3 give us standardized quantitative information about the shaft(s) being reviewed but the data we share will provide you with a much better sense of how those shafts compare with similarly spec’d offerings on the market.
Keep in mind there’s no agreed-upon industry standard to define each section of the shaft so it’s not uncommon for S3 classifications to differ from manufacturer stated-specs. S3 data allows for uniform comparisons across manufacturers.
For this comparison, we wanted to see how the new Tour AD HD differs from last season’s Tour AD XC as well as the best-selling shaft in the Graphite Design lineup , the Tour AD IZ. For this comparison, we looked at stiff flex models in the 60-gram range.
Tour AD HD Launch Characteristics
The dark gray line represents the S3 database average for stiff flex shafts in the 60- to 70-gram weight range. The light gray line represents a neutral profile, is effectively the baseline for a mid-launch profile.
With launch characteristics that place it nearly on the neutral line, within the S3 database, the Tour AD HD is classified as a MID launch shaft.
The following chart compares the stiffness of the Graphite Design Tour AD HD in the butt, mid and tip sections to the S3 database average of stiff flex shafts in the 60- to 70-gram range.
The following chart compares the balance point of the Graphite Design Tour AD IZ to the S3 database average of stiff flex shafts in the 60- 70-gram range.
The Tour AD HD has a lower than average balance point. This tells us that the shaft should not be considered counterbalanced. As you may recall from our Golf Geeks Story on Shaft Performance , a higher balance point allows for more head weight without drastically impacting the swingweight. For golfers seeking more distance (admittedly often at the expense of accuracy), this allows drivers to be built to longer playing lengths.
Conversely, I suppose it’s reasonable to describe non-counterbalanced shafts as more conventional.
Tour AD HD Swing Speed Recommendations
The chart below provides swing speed recommendations for the entire Tour AD HD lineup.
Note that these recommendations are based on the full range of Cool Clubs ‘ building and fitting capabilities, including factors such as tipping and build length which can cause a shaft to play either softer or stiffer.
To simplify things a bit, you may wish to narrow these ranges. The sweet spot from a fitting perspective begins 25 percent from the slow end of the range. As a general rule, players with faster tempos, particularly in transition, may fit into a stiff flex while smoother swingers often fit into a softer flex.
Finally, we looked in S3 for shafts with similar specifications across key parameters (profile, weight, torque, etc.). Not surprisingly, the most similar shafts in the database include the Tour AD BB, Tour AD GT and Tour AD XC . This isn’t particularly surprising, though it’s worth repeating that differences within the Tour AD line tend to be subtle but appreciable.
Graphite Design Tour AD HD Availability and Pricing
The Graphite Design Tour AD HD shaft is available now through fitters and Graphite Design resellers. MSRP is $500, though the actual street price should be less than $380.
For more information, visit ProsChoiceGolfShafts.com .
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- about the author
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Tony is the Editor of MyGolfSpy where his job is to bring fresh and innovative content to the site. In addition to his editorial responsibilities, he was instrumental in developing MyGolfSpy's data-driven testing methodologies and continues to sift through our data to find the insights that can help improve your game. Tony believes that golfers deserve to know what's real and what's not, and that means MyGolfSpy's equipment coverage must extend beyond the so-called facts as dictated by the same companies that created them. Most of all Tony believes in performance over hype and #PowerToThePlayer.
3 years ago
Great review Tony. Keep up the good work. I’ll give it a hit, love GD shafts.
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The complete guide to running tour ads
The quality of your marketing ads — and the platform you’re running them on — can have a big impact on your sales.
If you’re not sure where to start, Google, Facebook, and TikTok are a few of the platforms where tour and activity operators find the most success. Stat?
In this post, you’ll learn how to craft compelling tour ads on Google, Facebook, and TikTok, including examples of travel brands doing their best.
What is a tour ad?
5 platforms that tour operators can advertise on.
- Display ads
- Paid Influencer Sponsorships
7 general best practices for running tour ads
- Use engaging imagery
- Include clear and concise information about your tours, including prices, itineraries, and any relevant details
- Offer special promotions or discounts to encourage bookings
- Highlight the unique and memorable experiences that your tours offer
- Add social proof in your ads
- Track and analyze the performance of your ads
- Include a call-to-action
A tourism ad is an image or video shared on specific platforms, like social media or Google, to attract customers to your brand. The ad could highlight a specific tour, activity, venue, or promotion that encourages viewers to visit.
Tour ads are typically part of a greater marketing campaign, which is strategically created to reach the right audience at the right time and drive them to take an action on your website — like make a booking.
Your ads may appear in many places , from the top of the page on Google to an Instagram feed. Let’s take a look at the five most relevant advertising platforms for tour operators.
Many trips start with a Google search. If you’re a tour operator in Philadelphia trying to attract tourists, consider the Google searches they might be making when they’re planning their visit. Google Ads make your company visible in those searches. Your ads can appear on the first page of search results for keywords relevant to your tours or activities, which increases the chances that travelers will find and click on your website.
Display advertising is the process of promoting your brand on a website, social media platform, or other digital media. These ads are typically a combination of text, images, and video that encourages users to click through to your website. There are a few different types of display ads:
- Banner ads: Usually appear at the top of websites in a “banner” format
- Native display ads: Naturally placed into the content of the web page, website, or email
- Pop-up ads: Typically appear as a small square box while a user is browsing a website. These ads typically encourage users to learn about different offerings or sign up for a newsletter.
On Facebook, tour businesses can create targeted ads to reach travelers at the right point in their buying journey. Facebook ads allow you to zero in on an audience based on their l location, age, and gender, among other demographics. You can even target specific interests and behaviors — like “traveling.” Facebook also owns Instagram and Whatsapp, which allows you to cross-promote your ads on either platform .
TikTok is one of the most popular social platforms, and there are billions of videos under the hashtag “ #TikTokTravel .” TikTok ads can help tour operators tap into a new market of social media-savvy travelers. The video-based ads can appear on users’ news feeds and For You pages. Brands can use TikTok’s self-serve ad platform to create and manage their own campaigns. It functions similarly to Facebook’s Ad Manager, where you can define your budget, ad placement, and target audience.
Paid Influencer Sponsorships
Working with influencers can be a great way to introduce your brand to an engaged audience. People look up to influencers for inspiration and typically trust their recommendations. If you find an influencer in your niche, you can work with them to reach an audience that’s already interested in what you’re offering.
There are many ways to get creative with influencer marketing . You might invite an influencer on your tour in exchange for a post on their Instagram, or ask them to take over your account during their visit.
You don’t need to run ads on all of these platforms at once. Choose the ones that make the most sense for your audience, and then use these best practices to create an ad that reaches your audience at the right place at the right time.
1. Use engaging imagery
Tour ads need to have a strong visual component to capture the viewer’s attention. Most ads are a combination of photos, videos, and graphics that appeal to a target audience. Within travel, videos and photos are powerful visual tools to draw customers to an ad.
For example, California-based TripCompanion Tours used several vibrant photos highlighting India’s unique culture and cuisine to promote a trip to the destination. The tour uses photos to evoke an emotional response from its viewers. When its subscribers click into the email, they’ll be able to imagine themselves experiencing the colorful Holi Festival in India — and hopefully book a tour.
2. Include clear and concise information about your tours, including prices, itineraries, and any relevant details
Providing relevant information upfront ensures that the right customers click on your ads. Whether it’s in the caption of an Instagram post or the body of an email, strive to include the prices, itineraries, dates, and services included.
Let’s say someone is looking for a walking tour in Brooklyn, New York. A quick Google search will bring up the ad above, which promotes an “in-depth exploration” of Brooklyn, including visits to the City Hall and Brooklyn Bridge. The viewer will know whether they’re interested in this tour right off the bat.
When they click on the website, they’ll already have a good sense of the kind of experience the operator is offering and will be better equipped to make a booking decision.
3. Offer special promotions or discounts to encourage bookings
Special promotions and discounts are a great incentive to get people to book a tour during your low season. These types of ads should make the offer front and center — as you can see from the example from G Adventures above. The tour operator created a graphic that focuses on the “25% off” sale, ensuring that it’s the first thing viewers see when they come across the ad on Instagram.
4. Highlight the unique and memorable experiences that your tours offer
Tourism Philippines highlighted the destination’s captivating landscapes and natural attractions in a unique YouTube ad. Instead of using graphics or static images, the destination’s tourism board created a theatrical video in which people dressed in colorful costumes came together to recreate iconic scenes of nature. The purpose was also to shine a light on the tourism workers that make the destination worth visiting. Similarly, tour operators should strive to create ads that highlight what makes their experiences unique and memorable.
5. Add social proof in your ads
Have you ever received a glowing 5-star review and felt like sharing it with the world? You can. It can be as simple as creating a graphic with the review and posting it on your social media pages, while thanking the person for their feedback. Reviews can be powerful in persuading future guests to join your tours.
As you can see from the example above, Viator includes the star rating for a Boston tour in its Google ad. When a customer sees that the tour has 4 out of 5 stars, they’ll feel more inclined to find out more.
6. Track and analyze the performance of your ads
Most operators release several marketing campaigns throughout the year. It’s important to keep track of the ones that have the most impact so that you can repeat the same process in the future. Tracking the performance of your ads helps you understand what appeals most to your customers, allowing you to improve and refine your marketing strategy over time.
7. Include a call-to-action
What action do you want the viewer to do after they see your ad? Whether you want them to book right then and there or take them to a landing page to learn more about an offer, make your call to action clear. Kayak does this with a “Book now” button in the Instagram ad shown above, making it incredibly easy for interested users to start browsing for a flight on its website.
A well-crafted tour ad can help you drive more direct bookings, no matter what platform you choose to advertise your brand on. Every ad should feature imagery that pulls viewers in, as well as a clear call to action directing them where to go next. Use these best practices to up your advertising strategy in 2023.
ear call to action directing them where to go next. Use these best practices to up your advertising strategy in 2023.
Writer Carla Vianna
Shaft & Grip Reviews
Review: graphite design tour ad mj shafts.
When most equipment aficionados think of Graphite Design shafts, the first model that comes to mind is “the orange one,” officially known as the company’s Tour AD DI. It was the first of the company’s premium Tour AD series shafts, and has been used to win countless professional events worldwide — several by a golfer named Tiger.
For that reason, it’s the most widely known Graphite Design shaft, but it’s just one of the six Tour AD models the Japanese shaft maker currently offers .
Graphite Design’s Tour AD MJ shaft is the company’s newest model, and continues the company’s trend of releasing “complementary” shafts. In 2014, Graphite Design released the Tour AD MT (most golfers know it as “the yellow one”), which was designed with a softer tip section than most of the company’s Tour AD shafts to help golfers launch the ball higher — a response to today’s lower-spinning driver heads. The MJ, which will probably be known as “the “black and yellow one,” offers a lower bend point than the MT, with a slightly softer tip section to help golfers launch the ball even higher.
Bill McPherson, vice president of Pro’s Choice shafts , Graphite Design’s U.S. distributor, calls the MJ “a step down in softness” from the MT. That makes it a good fit for golfers seeking a higher launch than the MT can provide with their driver, or as a fairway wood shaft that has a similar feel to the MT, yet offers the higher launch most golfers are seeking from their fairway woods.
Related: Our review of Graphite Design’s YS NanoReloaded shafts.
The Tour AD MJ ($380) uses the company’s premium 50-ton carbon fiber material, as well as Graphite Design’s 3rd-generation Toray Nanoalloy material — called “DI Technology” — in the mid and tip section to improve stability. It’s available in five different flexes (R2, R1, R, S, and X) and four different weights (50, 60, 70 and 80 grams).
Comparing popular Tour AD-DI shafts
On GolfWRX, we talk a lot about certain shafts being lower-spinning or higher-spinning than other models, but it’s important to remember that results can (and probably will) vary depending on the individual.
If you look at my testing data below, which saw me hit 10 shots with four different Tour AD 7X shaft models (all 45.5 inches, tipped 0.5 inches) using the same adjustable driver head set to the same setting, you’ll see that I did not get the results that one would expect from the MJ. For some reason, I launched the MJ lower than the other Tour AD shafts.
Despite my “special case” status, however, I enjoyed the smooth feel of the MJ shaft, and preferred it to the BB and the MT.
10 shots hit with each shaft (7X, tipped 0.5 inches). Driver used was Titleist’s 915D3 (9.5 degrees, C1 setting).
The numbers also show that I also produced slightly more swing speed and ball speed with the MJ and DI, compared to the other shafts. When golfers see that, it’s a clue that they’ve found a shaft that works well with their swing.
Looking more closely at the numbers, you can see that I launched the DI shaft an average of 1.7 degrees higher than the MJ, and with 100 rpm less spin. That being said, is it any surprise to you that I have a new driver and fairway wood being built with Tour AD-DI shafts?
Remember, these are just my results. Go get fit to see what model works best for you.
Specs and Fitting Recommendations
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Aug 8, 2015 at 7:43 am
The TOUR AD DI seems a good match. If you wanted to try something different and stay within the GD TOUR AD family I would recommend you try the tour ad dj. It has similar spin with slightly higher launch charactistics than the DI
Jul 2, 2015 at 6:08 pm
After months of demo-ing everything out there, I’ve had the AD MJ (in stiff regular) attached to my Taylormade R15 (10.5*) for a couple of weeks now.
Had the shaft tipped to 44 and 3/4 inches. Wonderfully vibrant feel–noticeably better than the stock Speeder that came with the club–and the stock shaft was by no means bad. And though 3/4 inches shorter than the stock Speeder, distance with the AD MJ is a surprisingly 6 or 7 yards longer than the stock shaft on good hits of both.
But aside from wonderful “feel,” the really great thing about this shaft/clubhead pairing is the accuracy: averaging 80% fairways hit, and even misses haven’t gotten me in trouble. This, plus the slightly shortened shaft, has resulted in a lot more confidence off the tee. So I’m loving the shaft, even though my driver swing speed would have suggested “regular” might have been a better fit.
May 16, 2015 at 11:39 pm
249 carry not right w/ those numbers
May 28, 2015 at 10:52 pm
But with the launch angle it seems about right
May 16, 2015 at 5:53 pm
Reminds me of the Killer Bee driver from back in the day
May 16, 2015 at 2:40 am
Looking at the launch angles I would suggest moving the setting to: C4 or even B4, or else, get a 10.5 degree head and use B1, if you prefer playing with a slightly open club face. My SS is 10 mph less than yours, Smash Factor pretty much the same, AOA: 0 to +5 degrees, launch angle: 10.5 to 15 degrees. Spin: 2250 – 2680 rpm. On Trackman I get the same lenghts as you, or even slightly longer. You would improve on your lenghts of the Tee by increasing your launch angle and focus on getting a positive AOA (Angle of Attac). I would say that you are loosing 20-30 yards, just by reading your data. I use the same head, stamped 10.5 degrees, actual loft in the sweet spot: 10.8, setting A1. 😉 Shaft: Black Tour AD DI 6S….Sweet! You’ve got room for improvement, for sure…..-Good luck!
May 16, 2015 at 3:15 pm
Thanks for reading and for the feedback, Mats. Just to clarify, this test was not performed to optimize my launch monitor numbers. It was done to show the differences in launch and spin between the shafts.
May 16, 2015 at 11:30 pm
I was going to comment the same as the other guys. My first thought when I saw the top of the chart was that launch angle must be 5 degrees or something. I launch at 13* with a 107 and 1.48 smash and I can break 300 the odd time (measured on flight scope and gc2 hmt). Good article though. Liked it.
May 16, 2015 at 1:32 am
It’s good to see that they offer an in-between flex, the “stiff regular”. I almost always find the Regular flex to be too whippy, yet the stiff flex is usually a little bit too stiff, depending on brand. And my swing fits right in the middle of that recommended swing speed chart for that flex. Wish more companies had something like this.
May 15, 2015 at 9:56 pm
249 max carry doesn’t seem to add up with 112SS. Anyone else?
May 16, 2015 at 12:06 am
Spin is really low and launch angle is kinda low…..good swing speed but the ball is falling out of the air.
May 15, 2015 at 6:56 pm
What head did you use in the tests?
May 15, 2015 at 9:53 pm
10 shots hit with each shaft (7X, tipped 0.5 inches). Driver used was Titleist’s 915D3 (9.5 degrees, C1 setting).
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Here’s why Jordan Spieth switched into a new Fujikura Ventus TR Blue shaft at Pebble Beach
When Fujikura’s new Ventus TR Blue shaft launched in January 2022, we learned all about the updated construction and potential performance benefits compared to the original Ventus Blue. It was unclear at the time, however, exactly who would make the switch into the new TR design on the PGA Tour.
Well, we’re starting to get some answers.
Jordan Spieth , who’s been relatively slow to change into new products throughout his career, is among a handful of names making the change. Spieth conducted recent testing with a Ventus Blue TR 7 X shaft in his Titleist TS2 15-degree fairway wood, and he put it in play this week at the 2022 AT&T Pebble Beach Pro-Am.
Titleist Tour representative J.J. Van Wezenbeeck, who works closely with Spieth on his equipment, said that Spieth came to the Titleist Performance Institute (TPI) on Friday before the 2022 Pebble Beach Pro-Am for a check-up on his equipment. Since Spieth was previously playing Ventus Blue shafts in his Titleist metalwoods, he was intrigued by the new TR version.
As it turned out, Spieth found the new shaft to help with his transition and directional control.
“Coming from Ventus Blue, anytime they update a shaft you’re just intrigued on that, and he liked how [the Ventus TR Blue] loaded compared to the original Ventus Blue for him,” Van Wezenbeeck told GolfWRX on Tuesday. “He felt like when he mishit it, there was a little more control. So that was a good option for him…we did a little bit of internal work on the head to make sure there’s enough spin, because want to make sure his 3 wood doesn’t have too low of spin. He liked how the TR reacted on mishits where the spin didn’t drop, and it had more consistent spin from swing to swing.”
Due to a new Spread Tow fabric in the butt-end section, which is essentially a checkerboard pattern of woven material, the torque on the TR version is 10 percent stiffer in the mid-to-grip end of the shaft. As a result, Fujikura says the TR shaft is designed to improve stability and consistency compared to the original Ventus Blue.
Based on Spieth’s results with the TR shaft during testing, it seems Fujikura’s case holds water.
Spieth is using a Ventus Blue TR 7 X version in his fairway wood.
Pat McCoy, Director of Tour Operations at Fujikura, spoke with GolfWRX about the new shaft, and what players are seeing in their testing out on Tour.
“Compared to the original Ventus Blue, the TR has a stiffer mid-section and lower torque,” McCoy said. “Basically what the shaft does is it eliminates some of the dynamic loft. It eliminates some of the rotation. Obviously, the Ventus Blue was a very stable shaft and one of the best launching shafts we’ve ever had. And we just made it better.
“As far as ball speed and launch and spin, I’m not going to say it’s faster, but we have seen players who have achieved faster speeds with it. It provides more consistency and the ability to turn swing speed into ball speed better. And that’s it. It’s a little stiffer than the original Blue, and it’s a little bit weaker than the [Ventus Black]. It’s a ‘tweener. It gives you something in the middle, and depending upon loft and impact location, you get a better fit.”
The fairway wood shaft wasn’t the only potential change that Spieth will make in 2022, though.
In addition to putting the new Titleist Vokey SM9 wedges in the bag, Spieth is also considering adding another option to the top end of his bag.
Typically, Spieth changes between a hybrid and long irons, depending on course conditions. During the recent session at TPI, though, Spieth took a liking to Titleist’s U-505 wide-bodied driving iron. Ahead of the 2022 AT&T Pebble Beach Pro-Am, Spieth took a U-505 2-iron (Graphite Design AD-DI 105X shaft) out onto the course for testing.
“He’s experimenting with a U-505 this week (ahead of the event at Pebble Beach),” Van Wezenbeeck told GolfWRX. “He’s always gone between a hybrid and either a 2 iron, or a hybrid and 3 iron, and we brought out a 505 as kind of a third option on a week where he isn’t sure whether he should play an iron or a hybrid. The 505 being a wide body iron is kind of a blend between the two. And he was really intrigued with how high it launched on a standard shot, and he could flight it more off the tee, where as with a hybrid he can’t do.
“So on weeks he feels like there’s a lot of irons off the tee, he likes to play the iron. On weeks where there are a lot of shots into par 5s, he likes the hybrid. On weeks where there’s a little of both…he felt the 505 might be an option, so he was taking it on the golf course [on Tuesday] to see how it would react.”
While it’s unclear exactly when Spieth will break out the new U-505, it seems like it’ll certainly be in the rotation going forward. The Ventus TR Blue shaft, on the other hand, has already earned a starting spot in the bag this week.
These changes may seem minor to some, but it shows Spieth’s willingness to find small equipment tweaks to improve his game. For amateur golfers, use this as a lesson when gearing up for the new season. Go through your bag, test some of the new shaft and head options, and see where you can make improvements. Now is the perfect time to take inventory and get prepared.
MRC Shaft Shootout: Tensei CK Pro White, Kuro Kage XT and Diamana BF-Series
The Tensei CK Pro White is the latest release from Mitsubishi Rayon Composites (MRC), a low-launch, low-spin shaft with a multi-material design that the company says improves the performance and feel of the shaft. Whereas most golf shafts use between 3-6 different materials in their construction, the Tensei CK Pro White is made from 11 different materials, giving MRC engineers greater precision in the shaft’s design.
Like MRC’s Tensei CK Pro Blue shafts, which produce a slightly higher-launching, higher-spinning ball flight, the CK Pro White uses MRC’s Carbon Fiber DuPont Kevlar Weave in the handle section of the shaft. The company says it increases the strength and stability of that part of the shaft, leading to better feedback.
On the other end of the shaft, the tip section, MRC uses a boron-reinforced fiber. All low-launch, low-spin shafts have stiff-tip designs, but the addition of boron puts the Tensei CK Pro White in a class of its own when it comes to lowering launch angle and spin rate. The boron fiber also reduces torque, which can offer better energy transfer, more accuracy and better feedback — especially for skilled, high-swing-speed golfers.
Connecting and reinforcing those areas of the shafts is MRC’s low-resin content (LRC) prepreg. Prepreg is carbon fiber that’s been reinforced or “pre-impregnated” with resin, a glue that holds the material together when it’s formed into sheets and rolled into the form of a shaft. MRC says that its LRC has 15 percent more carbon fiber and 13 percent less resin than traditional prepregs, which allows MRC to make the Tensei CK Pro White stronger without adding extra weight to the shaft. MRC also uses high-modulus, 40-ton prepreg in the Tensei CK Pro White’s design, which like LRC is thinner, stronger and lighter than traditional prepregs.
The addition of boron helps MRC make the tip of Tensei CK Pro White shaft stiffer and lower in torque.
In the EI chart below, you can see how the Tensei CK Pro White’s bend profile compares to the CK Pro Blue. The main differences are its slightly stiffer tip and mid sections, as well as its slightly softer butt section. That gives the CK Pro White a higher “kick point” than the CK Pro Blue. Generally, the higher the kick point of a shaft, the lower its launch conditions. That’s why the Tensei CK Pro White is a lower-launching, lower-spinning shaft than the Tensei CK Pro Blue.
Just how much lower launching and lower spinning is the Tensei CK Pro White than MRC’s latest premium driver shafts? I put it to the test against the company’s Kuro Kage XT and Diamana BF-Series, which like the CK Pro White are PGA Tour-quality shafts that sell for about $400 each. All three shafts tested were built to my spec: 70TX, tipped 1 inch at a finished length of 45.5 inches.
I tested the three shafts on Trackman 4 at the Launch Pad at Carl’s Golfland in Bloomfield Hills, Mich. After warming up, I hit 10 drives with each shaft, and whittled my shots down to the most similar five to help illustrate the differences. Premium balls were used for the test, and results were normalized.
MRC’s Kuro Kage XT uses a stouter iteration of the company’s famed “Blue Board” bend profile, and in that regard it’s quite similar to the Diamana BF-Series. That’s what makes the shafts a little higher launching and higher spinning than the Tensei CK Pro White. The Kuro Kage XT has a much different feel than both, however, due to its use of an elastic wire made of Titanium and Nickel that MRC calls “TiNi” wire.
Related: Learn more about the Kuro Kage XT
In the Kuro Kage XT, the TiNi wire is added to the bottom 13 inches of the shaft, where it adds stability, but it also serves another purpose. Its elasticity allows the bottom end of the shaft to better load and unload during the downswing to help improve energy transfer. That’s what gives the Kuro Kage XT its more active feel, at least compared to the boron-infused tip section of the Tensei CK Pro White, which by design offer no elasticity.
The Diamana BF-Series also uses boron in its tip section, and its combined with a new, aerospace-grade fiber called MR-70 to create what MRC says is a first-of-its-kind hybrid prepreg. MR-70, which is manufactured by parent company Mitsubishi Chemical, is 20 percent stronger and has 10 percent more modulus than similar fibers, MRC says . The handle section of the BF-Series is reinforced with MRC’s Pitch Fiber, which functions to boost energy transfer like the CK Pro White’s Carbon Fiber DuPont Kevlar Weave.
Related: Learn more about the Diamana BF-Series shafts
In terms of launch conditions, the best fit for me was the Diamana BF-Series. It launched the ball a little higher than the Tensei CK Pro White, and added a little spin to help keep my drives in the air. It was also easier to swing than the Tensei CK Pro White, helping me more easily hit a draw while offering an even smoother feel due to its less rigid tip and mid sections.
To recap, if you need to lower your launch conditions, the Tensei CK Pro White is one of the most intriguing new MRC options to help you do so. Need a higher ball flight? Try the Diamana BF-Series. And if you want a radically different feel, give the Kuro Kage XT a try.
Have a question? Let me know in the comments section below and I’ll do my best to answer as many as I can.
Weights and Flexes
- Tensei CK Pro White: 60 (R, S, TX), 70 (S, TX), 80 (TX)
- Kuro Kage XT: 50 (R, S, X, TX), 60 (R, S, X, TX), 70 (S, X, TX), 80 (S, X, TX)
- Diamana BF-Series: 50 (R, S, X), 60 (R, S, X, TX), 70 (S, X, TX), 80 (S, X, TX)
Related: GolfWRX Members review the Tensei CK Pro White
Review: KBS Tour FLT Shafts
Pros: FLT shafts use a flighted design, which helps golfers launch their long irons higher and with more spin. The FLT short-iron shafts provide a more penetrating trajectory for more control.
Cons: FLT shaft flexes correspond with weight, so golfers may not be able to match their desired shaft weight with their desired flex.
Who They’re For: Golfers who need more spin or more launch from their long irons to optimize their trajectory. Everyone from beginners to PGA Tour players can use the shafts effectively, but they’ll be most popular with golfers with moderate-to-slow swing speeds, or any golfer who generates low-spin launch conditions.
Selecting the proper iron shafts is one of the most important equipment decisions golfers make. It’s an issue of quantity. Most golfers carry about 7-8 irons in their bag, so if they choose the wrong iron shaft, they’ve made the game harder than it needs to be with half or more of their clubs.
The good news is that there’s a wider selection of quality iron shafts than there has ever been, with recent growth in models that are designed to help golfers hit their iron shots higher and farther, while still maintaining PGA Tour-quality consistency and feel.
KBS is one of the leading steel shaft manufacturers, and already offered a wide variety of models prior to its newest shaft launch. Company representatives felt KBS was lacking a product for a particular segment of golfers, however, so it developed its new FLT shafts.
FLT shafts ($31.95 each) have a flighted design, which helps certain golfers optimize the performance of each iron their bag. The long irons shafts have progressively softer tip sections, which helps golfers increase their launch angle and spin rates with those clubs. For the right golfer, the design will help them hit their iron shots farther, and stop shots on the green more quickly. In the short irons, where height and spin are easier for golfers to generate, the FLT shafts are stiffer, which creates the flatter trajectory most golfers prefer with their scoring clubs. The crossover point between the higher-launching long irons and lower-launching short irons is the 7 iron.
Like all KBS shafts, FLT models have a constant weight, which means that long iron shafts and short iron shafts will be roughly the same weight through the set. Shaft weight is dependent on flex, however, as softer-flex models are lighter than stiffer-flex models. So if you’re looking for a really heavy, regular-flex shaft or a really light, extra-stiff-flex shaft, these aren’t for you.
Keep in mind that KBS shafts do not have reinforced tip sections like many other iron shafts, which gives them a slightly higher balance point and can decrease swing weight by 1-2 points. I personally like the feel of KBS shafts and their slightly higher balance point, but some golfers won’t.
For this review, I tested the new FLT shafts head to head against KBS Tour shafts of the same flex and weight (130X) in 4 irons, 6 irons and pitching wedges. Each of the shafts were installed in Callaway’s Apex Pro ’16 irons , and were built to my specifications (standard grips, standard length, 1-degree strong lofts, 1-degree flat lie angles).
I performed my testing at the Launch Pad at Carl’s Golfland in Bloomfield Hills, Mich., where I hit the 4 irons, 6 irons and pitching wedges on Trackman IV with premium golf balls. I hit 3-6 solid shots with each iron, and then removed the outliers from the final data in an attempt to compare only the most similar strikes. Results were normalized.
As you can see from the data, there was a significant difference in the flight of the 4 irons with the two different shafts, but less of a difference with the 6 irons and pitching wedges.
As expected, the FLT shafts caused 4 iron shots to launch higher (0.8 degrees) and with more spin (729 rpm) than the KBS Tour shafts. I’m not a low-spin player, which is one of the target audiences for this shaft, so the added launch and spin of the FLT shafts caused my 4 iron shots to fly shorter. Golfers who launch their irons too low or with too little spin, however, will likely see a distance increase when using the FLT shafts.
As I moved closer to the short end of the set, the two shafts started to perform more similarly. Theoretically, the 6 iron shots with the FLT shafts should have launched slightly higher and spun more than 6 iron shots with the KBS Tour shafts, but I actually saw a slightly lower launch angle (0.5 degrees) with the FLT. The spin was higher, though, by 211 rpm. With the pitching wedges, the results were again quite similar. The FLT launched 0.9 degrees higher, but actually spun 271 rpm less than the KBS Tour shafts.
Stepping back from the numbers, I was impressed with how similar the feel was between the KBS Tour and FLT shafts. Yes, I could feel that the FLT shafts were more active in the tip with the 4 irons, but they felt nearly the same in the 6 irons. By the time I got to the pitching wedges, the two shafts were indistinguishable. The KBS Tour is considered one of the better-feeling iron shafts currently available, so KBS’ ability to replicate that feel in the FLT will be a plus for the majority of interested golfers.
Looking more broadly, trends in shaft design tends to go hand-in-hand with trends in club head design, and the FLT shafts are no exception. Equipment manufacturers continue to strengthen the lofts of their distance irons; they have to in order balance the launch equation, as their faster ball speeds create a higher launch angle and more spin.
While the improvements to iron design have allowed golfers to hit their mid and short irons farther, many golfers continue to struggle to hit their long irons high enough or consistently enough for them to be effective. And based on my testing results, it’s clear that the FLT shafts can make long irons more playable for certain golfers, and maybe even keep long irons in a golfer’s bag that might otherwise be kicked out for higher-flying hybrids or fairway woods.
As always, I recommend that golfers get properly fit for iron shafts, which means visiting a reputable club fitter in your area. So if you’re in the market for new irons or iron shafts, you can get started by going through KBS’ Online Fit System , which upon completion lists KBS-certified dealers in your area.
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Taylor Swift Eras Tour film seeking more box office records as it sticks around in theaters
- After a whirlwind four weeks in theaters, Taylor Swift's The Eras Tour concert film has shattered records and helped the theater industry weather a light release calendar.
- The Eras Tour film has collected $150 million in domestic receipts and more than $200 million globally.
- So far, The Eras Tour film is the highest-grossing domestic and global concert film release of all time but lags just behind the "Michael Jackson's This Is It" concert documentary's global haul.
In this article
Taylor Swift is seeking to smash more box office records as her Eras Tour concert film sticks around theaters.
Box office analysts initially believed the singer's film would wrap up its limited run in the theaters on Nov. 5.
In AMC Entertainment's initial announcement of ticket availability for the Eras Tour concert film, the company said audiences could "view showtimes and purchase tickets through November 5th."
AMC clarified Friday that the Nov. 5 date was the cutoff for the first run of tickets available for the film when presales began.
The extra time in theaters can only benefit the film and the box office. Already Swift's Eras Tour has shattered records and helped the theater industry weather a light release calendar.
Heading into the weekend, The Eras Tour film has collected $150 million in domestic receipts and more than $200 million globally. That global haul represents more than 18% of the $1.092 billion total global box office earned since the film was released Oct. 13, according to data from Comscore.
Read more: Beyoncé concert film will help boost weak December box office
"It's been a remarkable, one-of-a-kind, record-breaking and influential run for The Eras Tour, not to mention a huge win for Taylor Swift and theater owners," said Shawn Robbins, chief analyst at BoxOffice.com.
Expectations are that Swift will add another $10 million domestically this weekend and the film could be No. 1 at the box office once again.
So far, The Eras Tour film is the highest-grossing domestic and global concert film release of all time but lags just behind the "Michael Jackson's This Is It" concert documentary's global haul of $262.5 million.
- Highest opening weekend for a concert film: Taylor Swift: The Eras Tour — $92.8 million
- Widest domestic release for a concert film: Taylor Swift: The Eras Tour — 3,855 locations
- Highest-grossing concert film domestically: Taylor Swift: The Eras Tour — $150 million, and counting
- Highest-grossing concert film worldwide: Taylor Swift: The Eras Tour — $203.8 million, and counting
- Highest-grossing concert film documentary worldwide: "Michael Jackson's This Is It" — $262.5 million
Swift's concert film release came at an opportune time. Labor strikes in Hollywood led several films to depart the theatrical calendar, including the much-anticipated "Dune: Part Two" from Warner Bros. Discovery and Legendary Entertainment.
"One movie can make all the difference," said Paul Dergarabedian, senior media analyst at Comscore. "This incredible box office performance is made all the more impressive given the film's truncated release pattern that had it essentially playing on big screens four days a week."
Swift's unique release, coupled with her decision to distribute the film through theater chain AMC instead of a traditional Hollywood studio, has also led to increased speculation about where the concert film will land on streaming.
- Taylor Swift: Journey to Fearless (2010): aired on The Hub, which has since been rebranded as Discovery Family, and then made available on DVD
- Taylor Swift: Speak Now World Tour Live (2011): made available on DVD
- The 1989 World Tour Live (2015): released through Apple Music
- Taylor Swift: Reputation Stadium Tour (2018): streaming on Netflix
- Taylor Swift: City of Lover Concert (2020): ABC TV Special
- Miss Americana (2020): streaming on Netflix
- Folklore: The Long Pond Studio Sessions (2020): streaming on Disney+
Currently, it appears that Swift is waiting for the SAG-AFTRA strike to wrap up before negotiating with streamers for the rights to her concert film. The film is much coveted in the industry and a big bidding battle is expected.
Swift has previously worked with Apple Music, Netflix and Disney to release filmed versions of her concerts and documentary projects.
Correction: An earlier version of this story incorrectly said it would be the Eras Tour movie's last weekend at the box office. The headline and story have been corrected. Don't miss these stories from CNBC PRO:
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Tour Techniques for Targeted Audience
Tour techniques for targeted audience.
Different groups have different needs. A tour designed for a Cub Scout group won’t necessarily satisfy a tour for art lovers or a military group. This workshop will explore how to adapt tours so the needs of distinct groups are met. We’ll also examine teaching techniques that create active learning tour experiences including object-based learning, inquiry-based learning and variations on traditional art-based Visual Thinking Strategies that make it a perfect tool for teaching in a historical museum. Learn from the National WWI Museum and Memorial Education staff and hear from volunteers who utilize these techniques with a wide variety of audiences.
Bus transportation is provided to and from the hotel.
Host Institution: National WWI Museum and Memorial
Steeped in history, the National WWI Museum and Memorial is America’s only museum dedicated to sharing the stories of the Great War through the eyes of those who lived it. Interactive displays, thought-provoking films and eyewitness testimonies help guide visitors through one of the largest collections of WWI artifacts in the world. From the first shots fired in 1914 to the last attempts at peace in 1919, this award-winning museum offers a global perspective of “The War to End All Wars,” and includes firsthand accounts from the battlefield and home front alike.
National WWI Museum and Memorial
Paul Sunderland Glass Bridge & Poppy Field
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I want to be a window through which Japanese golfers can see what’s happening outside. TPI G2/P2.
柔らかシャフト「tour ad lesson」で練習してたら，シャフトのしなりの活かし方が分かった.
（で，調子に乗って，Project X 6.5のささっているコーチのウェッジを借りて打ってみたら，なんとも気持ちのいいこと）
Love music, history and farm-to-table eats? Boggy Creek Farm offers unique tasting tour
An upcoming dining experience will transport guests to a mythical, history-rich world complete with singing guides and seven courses served across seven locations at Austin's Boggy Creek Farm.
Fables from the Farm: A Magical Musical Feasting Adventure will take place once on Nov. 18 at 1 p.m. and twice on Nov. 19 at noon and 3 p.m. The venue, Boggy Creek Farm on Lyons Road, is "Austin's oldest urban farm and historical landmark," according to the event page.
The farm's history will be on full display as "a choir of mythical beings" guide guests around with "original songs written for the farm that teach about the hidden histories of the land and neighborhood." The event cautions parents that some performances will discuss slavery, racism and racism-based violence as well as contain sexual innuendos and sensual behavior.
In addition to entertainment, the event will provide guests with a seven-course tasting tour featuring ingredients from the land each dish springs from. All food is gluten-free, and there are both meat and vegan options.
Angel Cabrera, fresh out of prison, plans PGA Tour comeback, ‘learned his lesson’
Posted: November 9, 2023 | Last updated: November 9, 2023
Angel Cabrera, a former Masters champion, got out of prison on Aug. 4 after serving a 30-month sentence in Brazil and Argentina. Now, he is back on the golf course in his home country, gearing up for a possible return.
He last played a competitive round in 2020 at the Champions Tour’s Pure Insurance Open. But that burning desire to play competitive golf still burns.
“He wants to play, he’s learned his lesson, he wants to get on with his life. I think he’s in a great frame of mind for what he’s been through,” Cabrera’s friend Charlie Epps told Golfweek . “He’s got to go through the mechanics of getting his Visa back and then approach the PGA Tour, and I think it’s going to end up being good.”
Cabrera recently shot under par in his last five rounds with Epps at his home course in Córdoba, Argentina.
The 54-year-old spent more than two years behind bars over gender violence cases against two ex-girlfriends. He was arrested in Jan. 2021 by the Brazilian federal police and was sentenced in July 2021 to two years in prison. That charge was for the threats and harassment of Cecilia Torres Mana, one of his partners, between 2016 and 2018.
Following that case, Cabrera went on trial for similar charges, but this time, it came from ex-girlfriend Micaela Escudero in Nov. 2022. The 2007 U.S. Open Champion pleaded guilty, and the court issued concurrent sentences for his 2021 charges to imprison him for three years and 10 months.
However, Cabrera only served a little over two years before getting paroled.
His friend suggested that Cabrera still has plans to play professional golf.
Cabrera must apply for reinstatement to the PGA Tour Champions, who have allegedly suspended him. The 2009 Masters champion will also contact Augusta National to see if it will honor his lifetime invitation as a past winner.
“The way Angel plays on hard courses, I think he can still win the U.S. Senior Open,” Epps said. “I want him to be the comeback player of the year.”
Will Cabrera be allowed back on tour, or will his crimes prevent him from making a comeback?
He has lost weight and is in good spirits since being granted parole. A timeline on when he will return to professional golf is unsure, but the Argentinian golfer eager to make that happen.
Savannah Leigh Richardson is a golf staff writer for SB Nation’s Playing Through. You can follow her on Twitter @SportsGirlSL and Instagram @savannah_leigh_sports for more golf coverage. Be sure to check out @_PlayingThrough too.
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Travis Kelce’s Plans to Cheer on Taylor Swift at Argentina Eras Tour Revealed
Travis kelce is filling a blank space in his calendar by heading to argentina to support taylor swift as she kicks off the south american leg of her eras tour..
Travis Kelce cheering on Taylor Swift never goes out of style.
And the tight end is officially continuing their love story in South America, as he's headed to Argentina to support the pop star during the next stop of her Eras Tour , a source close to the couple confirmed to NBC News Nov. 8.
The confirmation comes hours after the football star teased his plans to head south-of-the-equator, where as Taylor is set to perform three shows in Buenos Aires, Argentina, starting on Nov. 9, followed by two nights in Rio de Janeiro, Brazil.
"Got anything you're looking forward to going to?" Jason Kelce asked his brother on the Nov. 8 episode of their New Heights podcast, to which Travis replied, "Not really. I might just say f--k it and just go somewhere nice, I don't know."
Although he kept tight-lipped about the exact location, the Chiefs player couldn't help but hint at a warm getaway during his bye week. "My skin's getting real pale," Travis teased, "so I gotta go somewhere sunny."
"Somewhere south?" Jason continued while Travis quipped, "Closer to the equator."
The Philadelphia Eagles center prompted his younger brother, asking, "South of the equator?" which earned a laugh from Travis.
The 34-year-old and the Grammy winner are no strangers to cheering one another on forever and always: Taylor has attended many of Travis' football games in recent months. Not to mention, the entire story of them started in July when Travis rocked out at her Eras Tour show in Kansas City.
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But there came a moment when the athlete admitted the NFL may need to calm down with the media coverage.
"I think everybody's just overwhelmed," Travis shared on his New Heights podcast Oct. 4. "I think it's fun when they show who all is at the game, you know? I think it brings a little bit more to the atmosphere, brings a little bit more to what you're watching. But at the same time, I think—"
Jason chimed in, "They're overdoing it," to which Travis agreed, adding, "They're overdoing it a little bit for sure—especially my situation. But I think they're just trying to have fun with it."
For a look back at Taylor cheering on Travis at her fourth Kansas City Chiefs game, keep reading...
Taylor & Brittany Mahomes
Taylor appears with Kansas City Chiefs star quarterback Patrick Mahomes ' wife and youngest child, son Bronze , 10 months.
Cheering for Travis
Wearing Her Heart on Her Sleeve
Taylor sports a friendship bracelet bearing Travis' jersey number, 87, with two hearts.
Hanging Out at Travis' Home
Taylor appears with Bernie Kosar , a Cleveland Browns legend, at Travis' Kansas City, Mo. home before the Chief's game against the Los Angeles Chargers at Arrowhead Stadium Oct. 22, 2023.
Taylor appears with Bernie Kosar .
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