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Milwaukee, Wisconsin : Brewery Tour Laverne and Shirley Tribute
Lakefront Brewery showers praise on Milwaukee icons Laverne and Shirley during its brewery tours.
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Sad news: the brewery is removing bottles and going to cans only. Meaning the Laverne and Shirley bottling line will soon be lost to history, just like the Shotz Brewery.
As far as the tour is concerned, the Brewery president reassured a local news station that "we're still going to have Laverne and Shirley there, we'll still have the glove, we'll still sing the song, and it'll still be fun."
We did the Lakefront Brewery Tour in June 2021. They didn't mention Lavern and Shirley at all, even though a picture of them hangs in the first room we were in. It's still a fun tour. Be sure to book ahead.
The placing of a glove on an assembly line bottle -- as seen in the opening credits of the 1970s sitcom -- is still promoted as part of the brewery tour.
The original bottling line used in the opening credits was in the Schlitz Brewery. After it closed, the bottling line was purchased by the owners of Lakefront Brewery. It is used daily and can be seen during the tour.
The tour includes a rendition of the theme song from the 1970s TV show, and guests are invited to drop gloves over the moving bottles just like Milwaukee icons Laverne and Shirley did in the opening credits. Nov. 2020: Photo added.
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Importance of the iconic show 'Laverne & Shirley' set in Milwaukee
MILWAUKEE — The late Cindy Wiliams was best known for her role as Shirley Feeney in the iconic show set in the City of Milwaukee.
"Laverne & Shirley" followed the lives of two roommates who worked at a Milwaukee brewery. The show captured the attention of millions of viewers around the world.
University of Wisconsin-Milwaukee Professor and TV Scholar Elana Levine said the show gave viewers a glimpse into life in the Midwest for women.
"It presented Milwaukee as a primarily kind of working-class, middle-class city," Levine stated.
- RELATED CONTENT: Why the late Cindy Williams of 'Laverne & Shirley' holds a special place in Milwaukee's heart
In a lighthearted way, the two women gave viewers a positive feeling of Milwaukee through their adventures and work at the fictional Shotz Brewery.
Levine believes the show put Milwaukee on the map.
Over at Lakefront Brewery in Milwaukee, the Laverne & Shirley theme song "remains an elemental part" of their tour experience.
"For us, it was brewing in Milwaukee we had a portion of the line and it just made sense," said Dylan Mazurkiewicz, Lakefront Brewery On-site Business Development.
You can see in these photos taken during the Lakefront Brewery . This part of the tour is a hit.
Mazurkiewicz said towards the end of the tour, the theme song plays, and the conveyer belt would be moving the beer bottles around just like in the show. The tour guide would ask two people to be "Laverne & Shirley" and put a glove on the bottle.
Although Lakefront has transitioned to cans instead of bottles and sold the bottling line, they don't plan on stopping the homage to Laverne & Shirley.
"It feels right to us to continue to pay respects to ladies that brought our Midwest culture to so many people," Mazurkiewicz said.
Tuesday afternoon, the recognition continued as the original Milwaukee City Hall letters seen in the show are lit in honor of Williams at the Historical Society Building. Letters spell out "Cindy" on the Pere Marquette Park Side.
To learn more about the Lakefront tours, visit the brewery's website.
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A Bit Of Laverne and Shirley Memory - Lakefront Brewery
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- Wisconsin (WI)
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- Lakefront Brewery
A Bit Of Laverne and Shirley Memory
We wanted to check out a brewery, and memories of the TV show Laverne & Shirley prompted us to head here. The tour guide (Greg) was both entertaining and informative, making this one of the most fun tours we've done. We couldn't walk through the brewery itself, but there was a lot to see from a distance and through some large glass windows. A few jokes along the way and a finish with the whole group singing the theme song (as a tribute) to Laverne & Shirley made this a most memorable tour. Then off to get a couple of beers (or non-alcoholic soda) which is included in the tour price. Thoroughly enjoyable.
The tour was incredibly fun! JD was such a good tour leader. The tour included so much for the price, and the brewery food was excellent!
Great beers and a fun tour. Try the cheese curds. They have trivia every Wednesday but you usually need to reserve a table in advance.
Great brewery with quite nice food. The atmosphere was busy, but not too loud. It was an open room with a seat your self policy. Guest share large tables, which have been sectioned off. The staff were really friendly, the beer was really good and the food was decent. I had the fish tacos and they could have used a bit of spice or sauce, but tasted fresh and somewhat healthy (which is a good thing). We visited on a warm day in December and the walk there was really nice. The highlight was the beer - there was nothing wrong with the food.
I normally do not write reviews but this one is worth writing. I have never been disappointed in a tour and tour guide. We were visiting the brewery for a birthday party. The staff member who gave us a tour did not show respect and dignity to us. When asking members of our party to leave the tour due to being too loud he called them out in front of everyone. I am not sure if the tour guide was having a bad day but it was inappropriate to call people out. I understand being too loud but to call members out and to say we are the worse group in front of others. This had a negative impact on the group and our opinion on this staff member and brewery. We will not be back.
This place is great. If you want to be served you only have the inside beer hall as an option which was a little disappointing considering it was an incredible day outside. They do have an option where you can order food at a counter but we opted to stay inside. Everything was delicious. It was a Friday so we had the fish fry. And as everyone told us, they are known to have the best cheese curds and that was definitely confirmed.
Laverne & Shirley’s Milwaukee
A Great Place on a Great Lake
June 24-26, 2016
Schlemeil , Schlimazel, Hasenpfeffer Incorporated! Do you know what that means? Find out by taking a fun-filled tour of Milwaukee….Laverne & Shirley style. You’ve never been on a tour like this before. Every once in a while, a three day getaway appears that is so fabulous, you have to read the entire brochure to discover how exciting it really is. This is that three day getaway!!! Join Laura and Gary Block June 24-26 for our “Laverne & Shirley’s Milwaukee” that includes a sunset skyline cruise, the Basilica of St. Josaphat , a Lake Michigan shore hotel, great food, more food and lots of food! Milwaukee has been named one of the ten most “unexpectedly exciting” places to visit in the United States. Our Andy’s Charter Service coach departs Little Falls Friday June 24 th from the northeast corner of Wal-Mart and we’ll pick up in Royalton, Rice, St . Cloud, the Twin Cities or anywhere else on our route. Our journey will take us through Wisconsin where we’ll take regular breaks and stop for lunch on your own. This afternoon we arrive at our destination and experience a highlight for many visitors to Milwaukee…..the Burke Brise Soleil. It’s impossible to describe what you’re about the experience. Unprecedented in American architecture, the Burke Brise Soleil is a movable, wing-like sunscreen that rests on top of the Milwaukee Museum’s vaulted, glass-enclosed Windhover Hall. The Burke Brise Soleil has a wingspan comparable to that of a Boeing 747-400 and the wings close around 5:00 pm, just about the time that we’ll be there. A local guide will meet us when we arrive. Dinner this evening is a Wisconsin Experience at the Milwaukee Beer Bistro with a Friday Night Polka Fish Fry. Enjoy House-made beer battered cod (battered in light ale) served with fries and coleslaw. An alternate entrée is a seasonal white chicken dish. Please inform us which entrée you would prefer when you sign up. Both entrees will include a non-alcoholic beverage and Key Lime Pie for dessert, plus lively polka music. Tonight we’ll check into the Park East Downtown Lakeshore Hotel. This downtown Milwaukee hotel features great city and charming Lake Michigan views. This older property is located on the Upper East Side next to a luxurious new condominium development and near the world-famous Milwaukee Art Museum. All guestrooms have been designed for simplicity, cleanliness and comfort. All rooms have a refrigerator, microwave, coffeemaker, iron and ironing board and high-speed wireless internet. A welcome reception that includes cookies and punch will be available when we arrive.
Day two begins with breakfast at the hotel. Our Laverne & Shirley costumed guides will provide a light hearted city tour while exploring Milwaukee and sharing stories of Laverne & Shirley’s antics. Plus a photo stop at the Bronze Fonz , see City Hall, a Polish Flat (very similar to the style Laverne & Shirley lived in) and the Pfister Hotel, which was featured in a few episodes of the television show. Take a guided tour through the beautiful Basilica of St. Josaphat . This is one of 62 minor basilicas found in the United States. In its grandeur and opulence, it is an excellent example of the so-called Polish Cathedral style of church architecture found in the Great Lakes region of North America. Modeled after St Peter’s Basilica in Rome, it features one of the largest domes in the world.
Gary Block Tours
[email protected] www.garyblocktours.com
The Basilica is featured on the National Register of Historic Places and is a designated Milwaukee Landmark. The Basilica will take your breath away and there’s a little gift shop that offers a variety of treasures. The Lakefront Brewery tour, ranked 4 th best brewery tour in America by Trip Advisor, is our next stop. Find out why it’s one of the best, have a beer or a root beer, and enjoy the infamous bottling line. At Lakefront Brewery you’ll also have the opportunity to learn the Schlemeil , Schlimazel dance which can be a great photo opportunity. Lunch is included at a local mom and pop Italian Restaurant well known for their thin crust pizza. Lunch consists of salad, garlic bread, pizza and beverage. There is also a Chocolate Shop and baker in this quaint area that you may want to visit. On our way to the next destination, we make a photo stop at the Bronze Fonz , hear some interesting city facts, plus Laverne & Shirley stories. There will be a fun stop at Koz’s Mini Bowl, Milwaukee’s favorite place for mini-bowling, fun and atmosphere. There are four mini bowling lanes with human pin setters. The balls fit in the palm of your hand and weigh two to three pounds. People travel to Koz’s from all over the Midwest to play a game of mini-bowling. Enjoy a half game and everyone receives milk and Pepsi to try also. Have you heard of Leon’s Drive-In? It’s a Milwaukee tradition since 1942. From Presidents to celebrities, all stop at Leon’s for a delicious frozen treat. Everyone will enjoy a frozen custard treat with two scoops in a dish. After our break, we’ll tour the “Streets of Old Milwaukee” at the Milwaukee Public Museum. This experience will transport you back to Milwaukee at the turn of the 19 th century. Re-imagined in 2015, the Streets boasts a life-sized street car entrance that, through clever use of technology, transports the visitor on a journey back in time to Milwaukee’s yesteryear. You can stroll down the gas lit lanes, peer into the windows of some thirty shops and pay respect to Granny patiently rocking on the front porch of one of the residences gracing the Streets. Before dinner we’ll visit the Clock Shadow Creamery and have an opportunity to purchase Wisconsin Cheese Curds from Milwaukee’s Cheese Factory. Saturday is fresh cheese curd day and you haven’t lived until you try a just made, warm cheese curd!! Dinner is at Mader’s German cuisine restaurant which has been in downtown Milwaukee for 106 years and has been voted the most famous German restaurant in North America. You’ll dine amid a stunning three million dollar collection of art, suits of medieval armor and antiques dating back to the 14 th century. There’s a choice of three entrees. Please let us know what your choice is when you sign up. Choose from Franconian Chicken Schnitzel, a breaded chicken breast sautéed with mushrooms, chopped tomatoes, onion and garlic simmered in a Madeira wine veloute sauce and served over spatzle or sauerbraten; marinated roast beef with a raisin and ginger snap sauce, sour cream and toasted almonds served with red cabbage and spatzle or the Bavarian Platter with a brat, knack and Weiss wurst , Kasseler Rippchen and a potato dumpling. All entrees are served with rolls, butter, coffee, house salad and apple strudel. The evening has just begun as we board the boat for a Sunset Skyline Cruise. Travel down the Milwaukee River into the harbor of Lake Michigan and get a front-row view of architectural treasures and highlights including the Historic Third Ward, the Marcus Center for the Performing Arts, City Hall, The Allen Bradley Clock Tower and other developments and revitalizations along the riverfront. Returning to the hotel, after a fabulous day, we say goodbye to Laverne & Shirley and relax at the hotel.
Day three begins with breakfast at the hotel. An optional shuttle will be provided for those who wish to attend Mass at the Cathedral of St. John the Evangelist, the See of the Catholic Archdiocese of Milwaukee. It is listed on the National Register of Historic Places and completed in 1852. The original tower was deemed unsafe and the section above the clock was replaced with a taller tower in 1893. A fire partially destroyed the church in 1935 and the tower remained intact. Rebuilding was completed in time for midnight mass on Christmas Eve of 1942. St. John’s Cathedral features 13 large hand-cut stained glass windows, a large tomb-shaped baptismal pool and marble font situated in the center of the sanctuary. In 2001, a gated garden and atrium were added at the north end of the church. This city features old world charm and new world vigor, where today’s vibrant attractions and restaurants are built on a rich history. On our way home, we’ll drive down the Lakefront area of Milwaukee. The “Gold Coast”, as it’s called, is a narrow band of gracious homes that are architectural gems. We’ll arrive in Little Falls early in the evening. Five meals are included, plus lots of fun and unique entertainment. Sign up today for our “Laverne & Shirley’s Milwaukee”. It’s guaranteed to be fun and entertaining!!!!
Ø Comfortable Andy’s Charter Service motor coach transportation
Ø Two night’s accommodations at Park East Lakefront Hotel in Milwaukee
Ø Guided tour of the city with Laverne & Shirley costumed guides
Ø Burke Brise Soleil at the Quadracci Pavilion
Ø Guided tour of the Basilica of St. Josaphat
Ø Sunset Skyline Cruise on the Milwaukee River
Ø Tour, samples and fun at Lakefront Brewery
Ø Dinner at Mader’s German Restaurant (Let us know your entrée choice)
Ø Friday Night Polka Fish Fry at Milwaukee Beer Bistro (Please inform us if you’re having fish or chicken)
Ø Shopping stop at Clock Shadow Creamery – Milwaukee’s Urban cheese maker
Ø Lunch at a local mom & pop Italian restaurant
Ø Half game of mini-bowling at Koz’s Mini Bowl with Pepsi and milk samples
Ø Two scoops of frozen custard treat at Leon’s Drive-In
Ø Photo opportunity at the Bronze Fonz
Ø Optional shuttle for Mass at the Cathedral of St. John the Evangelist
Ø Five meals which include two breakfasts, one lunch and two dinners
Ø Baggage handling
Ø Fun and prizes
Ø Hosted by Laura and Gary Block
$549 per person double occupancy $535 per person triple occupancy
$530 per person quad occupancy $635 single occupancy
$100 deposit per person required. Remainder due on June 1, 2016
Cancellation & Refund Policy
Transportation and lodging hosted by Gary Block Tours is arranged with independent firms. Bookings for entertainment are arranged through independent hotels, theatres and other entertainment venues. We take great pride in our selection of reliable firms. However, we do not control these independent firms. Sometimes shows or celebrity appearances are changed or cancelled without notice. We cannot be responsible for claims or losses arising out of injury, accident, death, loss of enjoyment, frustration or inconvenience that arises from the act or omission of any independent firm supplying services to Gary Block Tours, or for mechanical breakdowns, governmental actions, acts of God, strikes or acts of war beyond our control. We cannot be responsible for the consequences of your failure to follow instructions, including but not limited to check in, check out and baggage handling. If events or reservations are cancelled or changed, we will make every effort to provide a comparable substitute tour experience. Deposits and payments are non-refundable unless the tour is cancelled or if we are able to fill those spaces ..
I have read and understand the Cancellation and Refund Policy notice. All participants of this trip must sign below.
Mail registration and payment to: Gary Block Tours, 112 SE 4 th Street, Little Falls, MN 56345
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Very nice presentation. I live in Milwaukee and love this town. Thanks for visiting and hope you come back soon!
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